Samsung’s OLED S95H features a FloatLayer Design and Samsung Art Store, bringing new levels of display sophistication to Australian living spaces. Image simulated for illustrative purposes. Cables not shown.

Samsung Australia has today unveiled its most expansive range of OLED TVs yet, bringing three series of Samsung OLED TVs – S95H, S90H, and S85H – in more sizes with brighter panels, more intelligent features, and expanded Glare-Free displays. Optimised for Australian homes and nurturing Australians’ insatiable appetite for Samsung Art TVs; Samsung’s 2026 OLED S95H comes down under as the world’s first OLED TV with access to over 5,000 pieces of the world’s best art via Samsung Art Store[1].

Elevated to bring flagship OLED performance to more Australians, Samsung’s OLED S90H joins the OLED S95H in featuring certified Glare-Free technology[2] and ultra-fast 165Hz variable refresh rate, helping deliver smoother gaming and improved viewing in bright spaces[3].

Ushering in a new era of personalised intelligent entertainment experiences, Samsung’s OLED S95H, S90H, and S85H TVs are each optimised with Samsung’s Vision AI Companion[4], a conversational AI experience designed specifically for the TV screen, enabling Australians to interact naturally with their TV while unlocking personalised recommendations and enhanced entertainment experiences.

“In 2026, Samsung has diversified the design of its OLED TV range while bringing more of our flagship innovations across the line-up and expanding size options. As a result, we have made premium OLED performance accessible to more Australians while ensuring these is a size, Glare-Free option,[5] and design suited to virtually every space in the home,” said Simon Howe, Director of AV, Samsung Australia.

“Until now, Australians who love the realistic picture quality and Glare-Free technology [6]of the Samsung OLED S95 Series have had to choose between performance and lifestyle benefits like access to Samsung Art Store or a wall-flush, framed design. This year, Samsung has brought these experiences together in the OLED S95H series, combining breathtaking OLED picture quality, powerful AI processing and thoughtful design innovations. Now Australians can further personalise their OLED TV experiences, whether they’re watching movies, gaming with friends, or displaying their favourite art.”

Source – Omdia, Feb 2026. Based on overall TV market share by manufacturer on an annual unit & revenue basis. Image simulated for illustrative purposes. Cables not shown.

An OLED TV for every Australian – Glare-Free technology expanded to OLED S90H

In 2026, Samsung has expanded its OLED size lineup by adding more size options, giving Australians more flexibility when choosing the right screen for their home. The S95H series is available in 55″, 65″, 77″ and 83″ sizes, while the S90H series is offered in 42″, 48″, 55″, 65″, 77″ and 83″. The S85H lineup expands to 48″, 55″, 65″, 77″ and 83″.

Both the OLED S95H and S90H feature deep blacks with certified Real Black performance[7] and PANTONE Validated® life-like colour[8], ensuring deep blacks and accurate colour reproduction for authentic and immersive viewing experiences. With Samsung Glare-Free sales doubling in 2025[9], Samsung has extended its certified Glare-Free technology[10] to the OLED S90H to enable the TV to benefit from diffused light, reducing reflections, stunning contrast and keeping every scene looking rich, vibrant, and true to life, even in bright rooms.

Samsung’s OLED S95H features a FloatLayer Design and Samsung Art Store. Image simulated for illustrative purposes. Cables not shown.

Distinctive Designs for Every Living Space

New to 2026, Samsung has introduced three unique design approaches across its OLED series, enabling Australians to choose an OLED TV that best matches their personal style.

As the first OLED Art Store[11] TV, the OLED S95H features a FloatLayer Design which allows the TV to mount flush against the wall, creating a clean look that appears to float effortlessly in place. Its refined metal back-plated bezel is designed to beautifully elevate any interior, while being ready to support a Wireless One Connect Box that can deliver an optional streamlined, clutter‑free setup with an operational range of 4K transmission of 165Hz within up to a 10m range[12].

The Samsung OLED S90H’s Laser-Slim Design is comparatively discreet, with an ultra-thin profile making the TV look beautiful from every angle. Further, the OLED S85H features a Contour Design that makes the TV’s 35mm thin body look sleek from top to bottom. Its smooth flowing silhouette is reminiscent of a wave, and makes an elegant addition to any home.

Samsung OLED S95H is the first Samsung OLED TV to feature Samsung Art Store. Image simulated for illustrative purposes. Cables now shown.

New Entertainment Companion Experiences

The 2026 OLED TV range are powered by Samsung’s most advanced AI-driven processors, bringing Vision AI Companion[13] to Australian living rooms for the first time. Designed specifically for shared TV experiences, Vision AI Companion[14] enables users to interact with their TV through natural conversations, from discovering new content to receiving personalised recommendations and helpful suggestions.

This year, the OLED S95H and S90H are powered by the NQ4 AI Gen3 Processor, which uses 128 AI neural networks to analyse content scene-by-scene and intelligently optimise picture and sound in real time. Such AI-powered picture technologies help deliver a consistently premium viewing experience across all content sources. 4K AI Upscaling[15] intelligently reconstructs lower-resolution content to approach 4K quality, while Colour Booster Pro uses AI to analyse each scene and enhance colour expression for richer, more dynamic images[16]. Real Depth Enhancer[17] improves the perception of depth by adjusting contrast in foreground objects, creating a more lifelike viewing experience.

Motion clarity is also enhanced through AI Motion Enhancer Pro[18], which helps reduce blur and improve smoothness during fast-moving scenes such as sports broadcasts. Meanwhile, OLED HDR Pro and OLED HDR+[19] features enhance contrast and brightness to reveal greater detail in both highlights and shadows on the OLED S95H and S90H respectively.

New in 2026, AI Soccer Mode Pro[20] automatically detects live matches and optimises picture and sound for sports viewing. Player detail is sharpened while stadium ambience and commentary are balanced to create a more immersive match experience.

Complementing this is AI Sound Controller[21], which gives viewers greater control over how they hear content. The feature analyses audio in real time and separates dialogue from background effects, allowing users to adjust voice clarity or ambient sound independently to suit what they’re watching.

Built for next-generation gaming

Samsung’s 2026 OLED TVs are also engineered to deliver an ultra-responsive gaming experience.

Both the S95H and S90H support Motion Xcelerator 165Hz, enabling smoother gameplay with reduced motion blur during fast-paced action. With compatibility support for NVIDIA G-SYNC and AMD FreeSync Premium Pro, gamers can enjoy tear-free visuals and low-latency performance for more responsive gameplay[22].

Samsung’s AI Gaming Optimiser[23] further enhances the experience by analysing gameplay in real time to detect the genre being played and automatically applying the best settings. This allows players to enjoy optimised visuals and smoother motion without navigating complex menus.

Pictured: Samsung’s OLED S90H. Image simulated for illustrative purposes. Cables not shown.

Immersive sound for a complete experience

Samsung’s OLED TVs are designed to deliver surround sound in addition to life-like visuals to create a fully immersive home cinema experience. With the integration of Q-Symphony technology[24], the OLED S95H, OLED S90H and OLED S85H models utilise Active Voice Amplifier Pro[25] to enhance voice clarity by analysing ambient noise and background sounds within the content. Object Tracking Sound[26] enables the TV utilises strategically positioned speakers to track motion on screen, creating a multi-directional audio experience and helping Australians feel like they are in the heart of the action.

Up to 7 Years of One UI Tizen OS Support delivering Endless Entertainment and Value

Samsung continues to expand the capabilities of its TVs through One UI Tizen OS[27], which supports up to seven years of platform upgrades, giving Australians confidence that their Samsung OLED TV will continue to evolve with new features and services over time.

Each Samsung OLED 2026 TV comes with a wide range of built-in entertainment and lifestyle experiences designed to make the TV the centre of the connected home. Through Samsung TV Plus[28], Australians can access more than 130 free live channels alongside a growing library of on-demand content spanning news, sport and entertainment. Samsung Gaming Hub[29] also provides streamlined access to cloud gaming services, allowing Australian gamers to jump straight into gameplay without the need for a console.

Beyond entertainment, Samsung Daily+ helps bring together apps and services that support everyday activities, while SmartThings integration allows users to monitor and control compatible smart home devices directly from the TV.

New to 2026, Google Photos will also be introduced, enabling Australians to display curated memories and personal photo collections as an ambient background on their TV[30]. This means OLED S95H users can select their own treasured image, choose from a world-class artwork from Samsung Art Store or use Generative Wallpaper[31] to create a bespoke image when the TV is not being watched.

Built-in support for Bixby and Amazon Alexa further enhances convenience, allowing users to search for content, control smart home devices and manage their entertainment through natural voice commands[32]. All the while, Samsung TVs are protected by Samsung Knox[33] security, providing additional peace of mind for OLED owners.

Availability

Samsung’s 2026 OLED TV range, including the S95H, S90H and S85H will commence rolling out from today. To find out more information or to stay up to date with Samsung’s 2026 AV range, register your interest here: https://www.samsung.com/au/handraiserces/

Price Guide

Please note, pricing is set at dealer discretion.

[1] Stream complimentary curated art or additional artworks available via subscription. Internet connection required.

[2] The S95H and S90H have been independently verified as Glare Free (Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number:  V166045 – Exp. 31/12/2026

[3] Compared to OLED S90F.

[4] Information based on current viewing available on Samsung TV Plus channels only. Provides AI created content, with accuracy not guaranteed. Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognised. Availability of features may vary, depending on the source content and privacy settings. Requires internet connection.

Available on features on 2025 Q7F and above TVs. Feature accessible by the AI button 2026 TVs, or by the Home button (long press) on the remote control without an AI button for remote controls on 2025 TVs (Q7F and above) and 2026 Crystal UHD TVs..

[5] The S95H, S90H and S85H Samsung OLED televisions have been independently verified as Glare Free (Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number:  V166045 – Exp. 31/12/2026

[6] The S95H, S90H and S85H Samsung OLED televisions have been independently verified as Glare Free (Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number:  V166045 – Exp. 31/12/2026

[7] VDE Testing and Certification Institute evaluated the S95H and S90H for Real Black performance (Black level ≤ 0.005cd/m²; Greyscale discrimination (@500 Lx ambient; Gloss Unit ≤ 15GU). Test Report 332597-TL6-1, valid until 04/03/2027

[8] The S95H and S90H meet the requirements of PANTONE® Validated: Certificate dated 20/02/2026. Picture quality may vary depending on quality and resolution of source content and viewing conditions.

[9] Based on internal sales data.

[10] The S95H, S90H and S85H Samsung OLED televisions have been independently verified as Glare Free (Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number:  V166045 – Exp. 31/12/2026

[11] Stream complimentary curated art or additional artworks available via subscription. Internet connection required.

[12] Wireless One Connect Box purchased separately. TV requires a separate power cable connection. Operating distance can vary depending on the surrounding environment. Wireless One Connect Box may not function if there is an obstruction, such as a wall, hindering its connection to the TV within your home. Wireless One Connect Box may not work properly if placed inside a closed metal cabinet.

[13] Information based on current viewing available on Samsung TV Plus channels only. Provides AI created content, with accuracy not guaranteed. Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognised. Availability of features may vary, depending on the source content and privacy settings. Requires internet connection. Available on features on 2025 Q7F and above TVs. Feature accessible by the AI button 2026 TVs, or by the Home button (long press) on the remote control without an AI button for remote controls on 2025 TVs (Q7F and above) and 2026 Crystal UHD TVs.

[14] Information based on current viewing available on Samsung TV Plus channels only. Provides AI created content, with accuracy not guaranteed. Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognised. Availability of features may vary, depending on the source content and privacy settings. Requires internet connection.

Available on features on 2025 Q7F and above TVs. Feature accessible by the AI button 2026 TVs, or by the Home button (long press) on the remote control without an AI button for remote controls on 2025 TVs (Q7F and above) and 2026 Crystal UHD TVs.

[15] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[16] Compared to 2025 Samsung Smart TV.

[17] Picture quality will vary depending on quality and resolution of source content.

[18] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection, Game Mode and Filmmaker Mode.

[19] Compared to OLED HDR+. Separate subscriptions required for certain streaming and gaming services. Terms apply. The range of HDR luminance is based on internal testing standards and subject to change according to viewing conditions or specifications. Viewing experience may vary according to types of content and format.

[20] S95H and S90H feature AI Soccer Mode Pro. S85H features AI Soccer Mode. AI technology designed to detect and optimise soccer content only. Availability and performance will vary according to several factors including source content and application in use

[21] Availability and performance will vary according to several factors including source content and application in use. Not all accents, dialects and expressions may be recognised by voice command.

[22] AMD FreeSync requires a compatible gaming PC with a FreeSync-compatible AMD graphics card or APU. NVIDIA® G-SYNC® Compatible requires a-G-SYNC compatible NVIDIA graphics card or a FreeSync-compatible AMD graphics card or APU and requires enabling VRR settings in both the TV and GPU driver settings. Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud.

[23] Feature availability varies according to console and PC games. Experience and performance may vary according to several factors including type of content, graphics processing unit, network connection speed and format.

[24] Check for Q-Symphony compatibility on soundbar product specifications. Soundbar sold separately.

[25] Performance may vary depending on installation environment and surroundings.

[26] The quality of sound effects may vary depending on the source content, installation and environmental characteristics. OLED S95H and OLED S90H feature Object Tracking Sound. OLED S85H features Object Tracking Sound Lite.

[27] Internet connection and Samsung Account required. Data and subscription charges may apply. Apps and UI may be subject to change without notice. Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use. Kayo & BINGE not available for use in Very Remote regions of Australia. Tizen OS upgrades will be provided for 7 years, starting from release year 2025.

[28] Ad-supported streaming service with content subject to change without notice.

[29] A controller may be required depending on the specific game being played on the Gaming Hub. Internet connection, additional gaming service subscriptions and third party apps (depending on game or service) may be required. Content services are subject to change without notice. Requires Samsung Account. Xbox Game Pass Ultimate subscription and compatible controller required. Fees apply.

[30] Requires user log in to Google Photos on the device. Options to hide memories and enhance content filter provided. Feature availability may vary by region and models. Google Photos is a trademark of Google LLC.

[31] The number of attempts allowed per day may be limited.

[32] Voice assistant services are subject to change and may be suspended or ceased without notice. Not all languages, accents, dialects and expressions are recognised. Supported languages may differ between Bixby and Alexa. Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Connected devices must be WiFi enabled and compatible with Bixby or Alexa. Internet connection and Samsung account required. Data usage and subscription fees may apply.

[33] Samsung Knox Security applies to Samsung TVs powered by Tizen®, launched since 2015. Latest software update is required.

Pictured: George Nelson Preston’s “Apenas Cinco Semanas Da Kissama e as Colinas Do Brasil Nos Surpreenderam” (2019) on Samsung Art Store. Image simulated for illustrative purposes. Cable not shown.

Samsung Electronics Co., Ltd., the Global No.1 TV Brand[1] and provider of the Official Art TV of Art Basel, today announced the launch of the 2025 Art Basel Miami Beach Collection, a curated digital exhibition spotlighting 24 contemporary artists who will be showcased at Art Basel Miami Beach in December, available on Samsung Art Store.

“With the 2025 Art Basel Miami Beach collection, we wanted to bring the distinct energy of the show directly into people’s homes,” said Daria Greene, Head of Content and Curation for Samsung Art Store. “Each artwork carries its own cultural perspective, expanding the ever-growing collection we offer on Samsung Art Store.”

The new 2025 Art Basel Miami Beach Collection features artwork by emerging and established artists from around the world, presented by seven of the world’s top galleries — Instituto de Visión, Kurimanzutto, Meredith Rosen Gallery, Nina Johnson, Vermelho, Sean Kelly and Charlie James Gallery. The hand-selected digital collection reflects the cultural richness and diverse voices that define contemporary art today.

Highlights include:

• Olinda Silvano, “Energía de la visión de Ayahuasca” (2022)
• The Pérez Bros., “Victoria Park” (2025)
• George Nelson Preston, “Apenas Cinco Semanas Da Kissama e as Colinas Do Brasil Nos Surpreenderam” (2019)
• Jennifer Rubell, “40 Hearts” (2018)
• Aycoobo, “Luna Ilena” (2024)

As part of Samsung’s partnership with Art Basel, each collection curated in 2025 aims to reflect the global reach of artists and galleries showcased at Art Basel, bringing that discovery directly into homes worldwide across the Samsung 2025 Neo QLED and QLED TV lineup[2].

“Art Basel’s partnership with Samsung continues to expand the ways in which our galleries and artists can reach new audiences,” said Vincenzo de Bellis, Chief Artistic Officer and Global Director of Art Basel Fair. “By bringing a curated selection from Art Basel Miami Beach into homes around the world, this initiative extends the fair’s artistic vision beyond the halls of the convention center and broadens the possibilities for discovery, engagement and visibility. We are delighted to see these works presented on Samsung Art Store, reflecting the depth of our exhibitors, the global resonance of their artists and the evolving formats through which contemporary art is experienced today.”

Samsung has led the global TV market for 19 consecutive years,[3] delivering the exceptional picture quality that fine art demands. Samsung Art Store features more than 4,000 works by over 800 artists, including the 2025 Art Basel Miami Beach Collection.

Focomr more information, visit www.samsung.com/au.

[1]Omdia, Feb 2025. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

[2] Art Store is available on select 2025 Samsung models spanning Neo QLED 8K and 4K, QLED 4K, and The Frame TV Series. It is not available on 2025 UHD, Samsung OLED, or projector models.

[3] Omdia, Feb 2025. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

Zhu Jinshi’s “This Triptych is as Gorgeous as the Autumn in a Scented Room” (2023) shown on Neo QLED 8K by Samsung. Image simulated for illustrative purposes.

As Australians continue to feel cost of living pressures[1], new research from Samsung Australia indicates that the nation’s appetite for art remains strong suggesting that in challenging times people turn to art for inspiration. A third (34%) of Australian respondents – rising to almost half (48%) for those aged 25-35 years old – are currently dreaming of the day they get to travel to Paris to visit The Louvre, while nearly half (48%) of 25-35 years old respondents aspire to own a famous piece of art, even if they admit it’s unrealistic[2].

The new insights also highlight a growing desire to be exposed to fine art every day, despite the finer things in life feeling increasingly out of reach for many Australians. Nearly half (45%) of respondents say they’d like to have more art in their home[3], while over a third (38%) of respondents say they enjoy visiting art galleries on the weekend to relax and feel inspired.

According to Simon Howe, Director of Audio Visual at Samsung Australia, bringing world-class art into Australians’ homes has been a long-standing mission for the company. Since pioneering the concept of Art TVs via The Frame TV and Samsung Art Store[4] in 2017; Samsung has continually evolved its Art TV offering to help more Australians curate their own collections, enhance their home décor, and feel inspired, all through their Samsung TVs at home. In fact, in 2025, 90% of Samsung’s TV line-up features the Art Store[5], transforming more TVs into beautifully curated pieces of art when not being watched.

“The Frame TV and the Art Store were a revolutionary pairing that brought the calibre of MoMA, The Met, and Tate Modern into Australian living rooms,” said Mr. Howe. “The aim was to provide Australians with a virtual pass to access works from the world’s most talented artists spread across various countries, all from the comfort of home. Today, Australians purchase more Frame TVs per capita than any other country[6] reflecting a local appreciation for fine arts and culture steeped in human creativity.”

Mr. Howe added that for Samsung, the goal has always been to make world-class art more accessible, personal, and part of everyday life. “Australians are increasingly looking to the technology in their homes not just for function, but to elevate their living spaces and reflect personal style. We also know people want to feel relaxed and inspired at home — and art plays a huge role in creating that atmosphere.”

While generative AI art capabilities are increasingly available, Samsung insights reveal 60% of Australians worry that AI-generated art could pose a threat to human creativity and culture[7]. This further highlights the strong value Australians place on authentic, human-made works of art.

Today, Samsung’s Art Store features over 3,000 pieces of curated artworks from more than 800 artists and 70 world-class galleries and museums[8]. With the Art Store available on Samsung’s range of Neo QLED, 8K & 4K, and select QLED 4K TVs, artists like Australia’s Mulga and Sarrita King can be showcased alongside new curated collections from the 2025 Art Basel Paris Fair in TV sizes spanning 43” up to 115”. Continuing to enhance art experiences, Samsung has also released new innovations such as the Wireless One Connect Box[9] and Glare-Free[10] coating, both available on The Frame Pro and Neo QLED QN990F models, enabling Australians to display art via the Art Store cable-free like a true gallery piece.

“With almost half (46%) of our research respondents saying they like when they receive compliments on the art in their home[11], Samsung will continue to drive the Art TV category forward, bringing new ways for more Australians to feel inspired in their homes,” Mr Howe concludes.

Samsung has been the Global No. 1 TV brand for 19 consecutive years[12] and was recently voted the Best TV Brand via Finder’s Most Satisfied Customer Awards for the fifth consecutive year. To find out more about Samsung’s Art TVs and Samsung Art Store, visit samsung.com/au/tvs

[1] Australian Bureau of Statistics, “Selected Living Cost Indexes, Australia, June 2025,” released 6 August 2025, Price Indexes and Inflation, https://www.abs.gov.au/statistics/economy/price-indexes-and-inflation/selected-living-cost-indexes-australia/latest-release

[2] Samsung commissioned research by Pure Profile, conducted August 2025. N= 1,040

[3] Samsung commissioned research by Pure Profile, conducted August 2025. N= 1,040

[4] Samsung Art Store is a premium digital art platform exclusively available on select Samsung TVs. Fees apply to subscription service. Art pieces in the Art Store are subject to change without prior notice.

[5] Definition of Samsung’s 2025 TV line up includes models and SKUs spanning 2025 Neo QLED 8K and 4K, QLED 4K, The Frame TV, UHD, and Samsung OLED models. Excludes Samsung projector models.

[6] As at July 2025 based on Samsung Electronics Australia’s internal sales.

[7] Samsung commissioned research by Pure Profile, conducted August 2025. N= 1,040

[8] Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year.

[9] TV requires a separate power cable connection. Operating distance can vary depending on the surrounding environment. Wireless One Connect may not function if there is an obstruction, such as a wall, hindering its connection to the TV within your home. Wireless One Connect box may not function if placed inside a closed metal cabinet.

[10] The QN990F and LS03F have each been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2025.

[11] Samsung commissioned research by Pure Profile, conducted August 2025. N= 1,040

[12] Omdia, Feb 2025. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

Samsung’s 115” Micro RGB R95. Image simulated for illustrative purposes. Cables not shown.

Samsung Australia has today announced pricing and availability of its ground-breaking Micro RGB R95 display – the  115” Micro RGB TV – which is set to redefine ultra-premium TV experiences by bringing colour beyond cinema-standards to Australian homes. Priced at $41,999, Samsung Micro RGB R95H will roll out nationwide, gifting premium consumers an opportunity to unlock incredible viewing experiences in time for Christmas.

Incredible Colour Expression Beyond Mini LED and Mini RGB

Samsung’s 115” Micro RGB R95 TV utilises individually controlled red, green, and blue micro RGB LEDs—each less than 100µm in size[1]—arranged in an ultra-fine pattern behind the panel. To contextualise the incredibly small size of these Micro RGB LEDs: a Micro RGB LED in Samsung’s R95 is approximately 1/2 the size of a Mini LED[2]. As a result, the Micro RGB R95 is the first Samsung ultra-large TV to support 81 bit processing (27 bitX3) and has received VDE’s certification for Micro RGB Precision Colour. The result is an ultra-large, ultra-premium TV that can deliver hyper realistic picture quality with exceptional colour accuracy.

“In making Micro RGB display technology a reality for Australian consumers via the new Micro RGB R95 TV, Samsung is offering an ultra-large home cinema experience that goes beyond  expectations by unlocking new levels of colour accuracy, contrast and immersive content experiences,” said Simon Howe, Director – Audio Visual, Samsung Australia. “Supported by Vision AI and Samsung’s Glare-Free technology,[3] Micro RGB reinforces our commitment to provide a screen for virtually every experience, tailored to suit various needs.”

Samsung’s 115” Micro RGB R95 TV sets a new benchmark by incorporating the following features:

• Micro RGB AI Engine[4]: Powered by AI, the Micro RGB R95’s engine optimises picture and sound in real time, enhancing colour output for a lifelike and immersive experience. The Micro RGB AI Engine also supports the best of Samsung Vision AI capabilities and R/G/B Colour LED local dimming, creating an overwhelmingly vivid picture.
• Micro RGB Precision Colour: Certified by VDE for Micro RBG Precision Colour, it finely and precisely controls colours that delivers picture quality almost indistinguishable from reality.
• Glare-Free Technology[5]: Designed to help reduce reflections, Samsung’s certified anti-glare technology minimises discomfort from glare enabling a clear, comfortable and focused viewing experience in various indoor lighting environments.
• Metal SuperSlim Design: Incredibly sleek and minimalistic premium profile which elevates home décor, blending seamlessly into virtually any space. With a width measuring 35.7mm top to bottom and weighing 90.5kgs overall, the Micro RGB R95 is Samsung’s thinnest and lightest 115″+ RGB TV in Australia[6].
• Samsung Art Store: Transform the Micro RGB R95 TV into an expansive 115” gallery, with classic pieces coming to life in Pantone Validated, ultra-precise Micro RGB colours[7].
• Security and Longevity: Secured by Samsung Knox and supported by a 7-year free Tizen OS Upgrade program, ensuring up-to-date security and software enhancements.

Samsung Micro RGB R95 will also feature Samsung Vision AI supporting personalised viewing experiences in addition to endless free content via Samsung TV Plus[8], console-free gaming through Samsung Gaming Hub[9], and seamless smart home control via SmartThings[10].

The 115” Samsung Micro RGB R95 will be available via Samsung.com/au and leading retailers nationwide for $41,999 AUD. To stay updated on the latest information about the Micro RGB R95, register your details via https://www.samsung.com/au/tvs/micro-rgb-tv/

[1] Each R, G and B is the smallest available in any LED TV as of 24 October 2025

[2] Dimensions measured from the front of the LED

[3] * The R95F has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2025.

[4] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[5] The R95F has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2025.

[6] As of 27 October 2025. Compared to Hisense 116″ RGB-Mini LED which measures 40mm wide and weighs 102kgs with the stand.

[7] Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year.

[8] Channel number counts including Samsung TV Plus and Plex (third-party app) are current as of January 2025. Internet connection and Samsung account required.

[9] A controller may be required depending on the specific game being played on the Gaming Hub.

Internet connection, additional gaming service subscriptions and third party apps (depending on game or service) may be required. Content services are subject to change without notice. Requires Samsung Account. Xbox Game Pass Ultimate subscription and compatible controller required. Fees apply.

[10] Requires Samsung Account, internet connection and SmartThings enabled devices. Please visit www.samsung.com/au/apps/smartthings/ for a list of current compatible devices.

The Frame Pro displaying A Day’s Weight, 2023, Ludovic Nkoth

Samsung Electronics Co., Ltd. has released a new 22-work collection in collaboration with Art Basel Paris 2025, bringing the creative spirit of the fair into homes around the world. The collection is available on Samsung Art TVs[1] via subscription to the Samsung Art Store[2], turning everyday interiors into living galleries.

The new collection highlights artists who are redefining how contemporary art reflects the world we live in. Reflecting the “now” of global culture, the collection brings together artists from Africa, Asia, Europe, and Latin America, offering a snapshot of the conversations shaping art in 2025.

Pascale Marthine Tayou’s Dreams in Giza brings his distinctive lens to questions of migration, hybridity, and cultural exchange, connecting global stories to personal stories. Ludovic Nkoth’s works, including The Wait and A Day’s Weight, confront the complexities of belonging and diaspora with striking emotional intensity.

Dreams In Giza, 2022, Pascale Marthine Tayou

Together, these works capture the urgency of today’s cultural dialogue. They are presented alongside new additions from Tanja Nis-Hansen, Miao Ying, Robert Brambora, Jessy Razafimandimby, and other artists whose practices expand the global conversation and highlight the diversity of perspectives shaping art today.

“This collection is about the present moment of art,” says Daria Greene, Head of Content and Curation for Samsung Art Store. “Samsung Art Store continues to expand not only in scale but in perspective, with Art Basel highlighting the vitality of today’s artists and the urgency of their voices from Paris to millions worldwide.”

Unveiled during Art Basel Paris 2025 (24-26 October), the collection reflects the fair’s role as a stage for what is most relevant right now in contemporary culture. Art Basel Paris captures the cultural energy of today, but its influence can be fleeting. By making this collection available on Samsung Art Store, Samsung ensure these works continue to resonate long after the fair, turning temporary encounters into lasting experiences at home.

“At Art Basel Paris, the experience goes beyond the works on display to the conversations they inspire,” said Clément Delépine, Director of Art Basel Paris. “With our second edition in the iconic Grand Palais, collaborating with Samsung allows those conversations to reach audiences worldwide in new and meaningful ways.”

The Frame Pro displaying Deoxyribonucleic Acid Trip 1, 2021, Tanja Nis-Hansen

The Art Basel Paris 2025 collection is now globally available in 4K ultra-high resolution on Samsung Art TVs. Thanks to Samsung’s advanced display technology, each artwork retains the richness of colour, texture and detail, giving the impression of a gallery-quality piece at home.

Exclusive Artwork Available Across Samsung TVs

Samsung Art Store[3] is available across Samsung 2025 Neo QLED 8K & 4K, QLED, and The Frame Series models, making art from the world’s leading artists, museums and galleries more accessible than ever.

Featuring an upgraded Neo QLED screen for brighter colours, sharper contrasts and deeper blacks, The Frame Pro is Samsung’s most advanced art TV yet. Its Wireless One Connect Box[4] makes installation seamless by enabling users to keep cables out of sight up to 10 metres away, so viewers can truly enjoy the TV’s gallery-worthy picture. Plus, it’s designed with a certified Glare-Free[5] Matte Display that makes art look true-to-life while helping to reduce distractions while you’re watching TV, and can be paired with customisable bezels[6], complementing various décors.

To learn more, visit: https://www.samsung.com/au/tvs/all-tvs/

[1] Art Store is available on select 2025 Samsung models spanning Neo QLED 8K and 4K, QLED 4K, and The Frame TV Series. It is not available on 2025 UHD, Samsung OLED, or projector models.

[2] Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year.

[3] Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year.

[4] 4K 144Hz uninterrupted wireless transmission is possible when the TV and Wireless One Connect are placed within a distance of 10 meters in the same space. Wireless performance may vary depending on the environment (including type of walls and furniture). Operating distance can vary depending on the usage environment. Wireless One Connect may not work well if there is an obstruction, such as a wall, hindering its connection to the TV within your home. Wireless One Connect may not work properly if placed inside a closed metal cabinet. TV and Wireless One Connect require a separate power connection.

[5]The LS03F has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2025.

[6] Bezels sold separately.

The Frame displaying “Metamorphosis of Narcissus” by Salvador Dalí

Samsung Electronics Co., Ltd. today announced the addition of 15 new artworks from Tate to Samsung Art Store[1]. This expansion builds on the platform’s existing partnerships with renowned institutions like the Art Institute of Chicago, the Museum of Modern Art (MoMA), Thyssen-Bornemisza National Museum and many more. By integrating the Tate collection, Samsung Art Store continues to bridge the gap between world-class museums and cultural institutions, bringing masterpieces directly into homes.

The new Tate collection includes iconic modern masters such as Henri Matisse, Salvador Dalí, Mark Rothko, and Roy Lichtenstein — the first pop art artists to appear on the Art Store — as well as leading contemporary artists like Peter Doig and Beatriz Milhazes.

Among the highlights are some of Tate Modern’s most celebrated works including Roy Lichtenstein’s “Whaam!”; Henri Matisse’s “The Snail” – a must-see in the Tate’s permanent collection; and, Jackson Pollock’s “Yellow Islands.” The collection also offers a glimpse into the breadth and energy of modern and contemporary art by showcasing British painter, Howard Hodgkin, alongside Peter Doig’s dreamlike “Echo Lake” and “Ski Jacket.”

Samsung Neo QLED displaying “Dinner at West Hill (1964-6)” by Howard Hodgkin

With these new additions, Samsung Art Store further expands its mission to democratise access to art, making it possible for anyone to enjoy museum-quality works from home, with ease. By bringing together partners from across the globe — from New York, to Madrid to London — the platform offers a unique opportunity to experience the depth and versatility of modern and contemporary art. With Tate now joining the lineup, art lovers can enjoy a collection that speaks to both heritage and innovation.

“Samsung Art Store is dedicated to providing people with the opportunity to experience world-class art in the comfort of their living rooms,” said Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics. “By expanding our offerings to pieces from Tate, we are taking another step in supporting the irreplaceable experience of seeing art in person.”

Discover Exclusive Artwork Across Samsung TVs

With Samsung Art Store available across 90% of Samsung’s 2025 TV lineup including its Neo QLED 8K & 4K models, QLED 4K TVs and The Frame and The Frame Pro Art TV Series[2], art from the world’s leading artists, museums, and galleries are more accessible than ever[3].

As Samsung’s most advanced Art TV yet, The Frame Pro features an upgraded Neo QLED screen[4] for brighter colours, sharper contrasts and deeper blacks. Its Wireless One Connect Box[5] makes installation seamless, enabling Australians to keep cables out of sight up to 10 metres away[6] so they can truly enjoy the TV’s gallery-worthy picture. Plus, it features a Glare-Free Matte Display that makes art look true-to-life by highlighting brush strokes on the original canvas while reducing on-screen light distractions[7]. Further, The Frame Pro is customisable via bezels elevating home decor.

This year, Samsung Art Store also expanded to the Neo QLED 8K, Neo QLED 4K and QLED series, unlocking even more ways for users to enjoy art in their homes.

To learn more, visit samsung.com/au

[1] Samsung Art Store is a premium digital art platform exclusively available on select Samsung TVs. Fees apply to subscription service. Art pieces in the Art Store are subject to change without prior notice. Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year.

[2] Definition of Samsung’s 2025 line up includes models and SKUs spanning 2025 Neo QLED 8K and 4K, QLED 4K, The Frame TV, UHD, and Samsung OLED models. Excludes Samsung projector models.

[3] Fees apply to subscription service. Art pieces in the Art Store are subject to change without prior notice.

[4] Compared to The Frame TVs which features a QLED display.

[5] TV requires a separate power cable connection. Operating distance can vary depending on the surrounding environment. Wireless One Connect may not work well if there is an obstruction, such as a wall, hindering its connection to the TV within your home. Wireless One Connect box may not work properly if placed inside a closed metal cabinet.

[6] 4K 144Hz uninterrupted wireless transmission is possible when the TV and Wireless One Connect are placed within a distance of 10 meters in the same space. Wireless performance may vary depending on the environment (including type of walls and furniture). Operating distance can vary depending on the usage environment. Wireless One Connect may not work well if there is an obstruction, such as a wall, hindering its connection to the TV within your home.

[7] The LS03F has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2025.

RM, a global icon and a widely respected art connoisseur, has become the official face of Samsung Art TVs. As an ambassador, he will share his commentary on artwork via Samsung Art Store, inviting users and fans to explore the world of art through his unique lens. (Photo courtesy of BIGHIT MUSIC)

Samsung Electronics Co., Ltd. today announced RM of 21^st century pop icons BTS as the official ambassador for Samsung Art TVs.[1] The appointment is one of RM’s official activities following his highly anticipated return from mandatory military service in Korea.

As a globally recognised art connoisseur, RM has made headlines for his deep appreciation of the arts, including visits to leading museums and his private collection of contemporary art work. Now, in his role as Samsung Art TV ambassador, RM will bring his distinctive voice and passion for visual art to Samsung TV users around the world.

“RM’s passion for art and culture deeply resonates with our vision to make art more accessible through technology,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “We’re thrilled to welcome him as the ambassador for Samsung Art TVs, and we believe his voice will inspire a new generation to explore the world of art in meaningful, personal ways.”

Samsung Art TVs, known for their fusion of advanced display technology and artistic expression, serve as immersive platforms where art comes to life. Through Samsung Art Store[2] — a subscription-based service featuring over 3,500 high-resolution artworks in 4K — users can now enjoy curated content with insights from RM himself. His personal reflections and commentary on select works will be accessible directly on Samsung Art Store, providing fans and art enthusiasts with a unique window into his aesthetic sensibilities[3].

“As someone who finds deep inspiration and comfort in art, I’m honored to partner with Samsung to share my journey and love for visual creativity,” said RM. “Through this collaboration, I hope more people can connect with art in their everyday lives — just like I do.”

As part of his new role, RM will appear at Art Basel, which is one of the world’s premier international art fairs and is held in Basel, Switzerland. There, he will host a special session to share his thoughts on contemporary art, collecting and the cultural significance of visual storytelling. Highlights from this event, including exclusive insights and behind-the-scenes moments, will be published on the Samsung Global Newsroom.

RM’s partnership with Samsung Art TVs sets the stage for a new dialogue between art, technology and global pop culture. Through this collaboration, Samsung continues to elevate its commitment to making world-class art more accessible and personal — now with RM as the bridge between fans and the art world.

For more information, visit www.samsung.com.

[1] Samsung Art TVs include MICRO LED, The Frame, The Frame Pro, Neo QLED 8K, Neo QLED, and QLED models starting from Q7F and above.

[2] Samsung Art Store is an art subscription service available on Samsung Art TVs, including The Frame, NEO QLEDs and QLEDs. Currently available in 117 countries around the world, Samsung Art Store offers over 70 partners and 3,500 artworks in 4K quality. Through Samsung Art Store, subscribers can enjoy artwork from world-class galleries and masters at home and use it to create new interior designs every day.

[3] Samsung Art Store subscription and internet connection required.

The Little Mermaid depicted via the Samsung Art Store on The Frame Pro TV. Wireless One Connect Box and subsequent cables no shown. Image simulated for illustrative purposes.

Samsung Electronics Co., Ltd. today announced the addition of new pieces from Disney’s iconic portfolio to the Samsung Art Store,[1] offering TV users worldwide a stunning new way to enjoy beloved visuals from Disney, Pixar, Star Wars and National Geographic — all in crystal-clear 4K resolution[2].

“We’re thrilled to expand our collaboration with Disney to offer their most beloved artwork to our global community of Art Store users,” said Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics. “By offering a diverse range of artistic content that transcends genres and generations, we aim to enrich the everyday lives of our users with art.”

The new Disney Collection transforms living rooms into immersive digital galleries, featuring classic and contemporary works that celebrate storytelling, adventure and the beauty of our planet. From the heartwarming tales of Disney princesses from films like “The Little Mermaid,” “Snow White,” and “Tangled” to the legendary “Star Wars saga” and the breathtaking wildlife of “Planet Earth,” the collection also offers fans a chance to discover new favourites — all through the lens of stunning digital art.

Samsung Art Store, a global digital art subscription platform available on Samsung TVs, now offers over 3,500 curated artworks from more than 800 artists and 70 world-class galleries and museums. First launched in 2017 with The Frame, the Art Store experience is now available on 90% of  Samsung Australia’s 2025 AI-powered TV range, spanning Neo QLED and QLED TVs,[3] giving more viewers access to premium art in 4K resolution.

In addition to this latest Disney collaboration, users can easily enjoy masterpieces from world-renowned museums such as the Museum of Modern Art (MoMA), the Metropolitan Museum of Art and the Musée d’Orsay, as well as a variety of contemporary and modern artworks showcased at Art Basel, from the comfort of their homes. The service also includes curated selections handpicked by professional art experts on a monthly basis, enhancing the overall viewing experience.

For more information, visit www.samsung.com/au.

[1] The Disney Collection is now available in selected countries across Asia, Australia, North America (including the United States and Canada), and Europe, where the Samsung Art Store is supported via subscription. Internet connection required.

[2] The Disney collection is available in 4K on 8K TVs including but not limited to the Neo QLED 8K QN990F and QN900F. Altering Disney artworks is not permitted.

[3] For models Q7F and above. Samsung Art Store is a premium digital art platform exclusively available on select Samsung TVs. Fees apply to subscription service. Art pieces in the Art Store are subject to change without prior notice.

Zhu Jinshi’s “This Triptych is as Gorgeous as the Autumn in a Scented Room” (2023) shown on Neo QLED 8K by Samsung. Image simulated for illustrative purposes.

Samsung Electronics, the official Art TV of Art Basel, has today announced that it will bring the Samsung Art Store[1][2] to its 2025 line-up of AI-powered Neo QLED 8K & 4K and QLED 4K TVs. The expansion will enable almost 90 per-cent[3] of Samsung’s forthcoming 2025 TV line-up to deliver high-quality viewing and art experiences in display sizes spanning 43-inches to 100-inches.

As the world’s largest art TV subscription service, Samsung Art Store will grant Australians who purchase a 2025 Neo QLED or QLED TV access to over 360 free artworks every year, transforming the way they access and appreciate premium art at home at no extra charge[4]. The expertly curated collection of complimentary artworks evolve each month, enabling these Australians to tailor their home décor to seasonal themes, moods, and artistic movements, reveling in a wonder-filled and personalised art experience.

Via the Samsung Art Store expansion, 2025 Neo QLED and QLED TV owners will also be invited to subscribe[5] to explore more than 3,000 licensed artworks, expertly curated from over 800 artists and more than 70 prominent galleries and worldwide, including MoMA, The Met, The Lourve, and more.

As the official display partner for Art Basel, Samsung Art Store now also includes a newly curated collection of 17 select works from Art Basel galleries in celebration of the Hong Kong fair commencing today.

The new Art Basel Hong Kong collection includes renowned artworks such as Zhu Jinshi’s “This Triptych is as Gorgeous as the Autumn in a Scented Room,” Ticko Liu’s “Enduring as the Universe,” Jimok Choi’s “Shadow of the Sun,” Bae Yoon Hwan’s “Green Bear,” and more[6]. From today, these artworks will also be showcased on Samsung displays at the Art Basel Hong Kong Fair, transporting art lovers worldwide into the exhibition halls from the comfort of their homes.

“Samsung Art Store is making fine art more accessible than ever, bringing the premier artworks presented by leading international galleries at Art Basel Hong Kong directly into people’s homes,” said Bongjun Ko, Vice President of Samsung Electronics’ Visual Display Business. “We are proud to expand this experience to more Samsung TV owners worldwide, allowing them to enjoy world-class artwork in stunning picture quality with just a few clicks.”

Upon launch, Samsung’s 2025 Neo QLED and QLED line-up will offer the industry’s only Pantone-Validated Art TV experiences[7], ensuring authentic colour accuracy for every artwork.

Bringing the Art Basel Experience to Samsung TVs

Ticko Liu’s “Enduring as the Universe”” (2024) shown on Neo QLED 8K by Samsung. Image simulated for illustrative purposes.

Art Basel stages the world’s premier art shows for modern and contemporary art, sited in Hong Kong, Basel, Paris, and Miami Beach. As the official display partner for Art Basel, Samsung will introduce exclusive artworks to the Samsung Art Store from Art Basel’s Paris and Basel collections in addition to the Hong Kong collection throughout the year. The partnership supports Samsung’s mission to bring art closer to a broader audience, increasing accessibility and helping more global citizens connect with creativity on a large scale.

“We are proud to partner with Samsung Art Store on the 2025 Art Basel Hong Kong collection – extending Art Basel Hong Kong’s best-in-class cultural experience beyond the halls of the show, and creating new, year-round opportunities for ever broader audiences to engage with Art Basel’s distinguished international program of galleries and their artists,” said Noah Horowitz, CEO of Art Basel.

To highlight the intersection of art and technology, Samsung has today opened an interactive lounge, titled ArtCube[8], at Art Basel Hong Kong. The showcase demonstrates how The Frame and Neo QLED 8K TVs redefine digital art experiences by displaying artwork, including those from the Art Basel collection, in breathtaking detail. Under the theme “Borderless, Dive into the Art”, ArtCube visitors can engage with Samsung Art Store’s exclusive collections, bridging the gap between physical and digital art.

In addition to its ArtCube Lounge experience, Samsung will present a series of panel discussions highlighting influential voices from the contemporary art scene. Daria Greene, Head of Content and Curation at Samsung, leads each engaging in one-on-one dialogue. The conversations will feature Hayley Romer, Chief Growth Officer of Art Basel, and Marc Dennis, an American artist known for his hyper-realistic paintings.

Through Samsung Art Store, Samsung will continue to build and nurture the art community by deepening partnerships with artists, museums, and galleries, while working to empower both emerging and established individuals to explore new artistic possibilities.

Samsung Australia is yet to announce pricing and availability of its 2025 AI-powered Neo QLED 8K & 4K, QLED 4K, and Lifestyle TV line-up. Sign up to Samsung’s AV hand raiser to be among the first to know when the announcement comes: www.samsung.com/au/tvs/handraiser/

[1] Samsung Art Store is a premium digital art platform exclusively available on select Samsung TVs.

[2] Fees apply to subscription service. Art pieces in the Art Store are subject to change without prior notice.

[3] Source: Samsung Australia. Definition of Samsung’s 2025 line up includes models and SKUs spanning 2025 Neo QLED, QLED, The Frame TV, UHD, and Samsung OLED models. Excludes Samsung projector models. Samsung Australia’s full 2025 TV line-up is yet to be announced.

[4] Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year.

[5] Samsung Art Store subscription is $5.99 per month. For more information, visit https://www.samsungartstore.com/landingpage

[6] The Art Basel Hong Kong collection features works from 17 globally acclaimed artists, including Jimok Choi, Bae Yoon Hwan, Stephen Wong Chun Hei, Ticko Liu, Alasie Inoue, Tromarama, Damian Elwes, Zhu Jinshi, Nakai Katsumi, Cao Yu, Hamra Abbas, Nabil Nahas, Owen Fu, Sophie von Hellermann, Chow Chun Fai, Gillian Ayres and Gongkan.

[7] Picture quality may vary depending on quality and resolution of source content and viewing conditions. Screen image simulated for illustrative purposes.

[8] Samsung Lounge ‘ArtCube’ will be located in L3, the main exhibition floor inside the Hong Kong Convention and Exhibition Center.

According to market research firm Omdia, Samsung achieved a 28.3% market share in the global TV market in 2024, maintaining the number one ranking it has held since 2006.[1] This continued success is driven by the company’s commitment to premium and ultra-large screen innovation, as well as the introduction of innovative, AI-powered TVs.

“Samsung’s 19-year reign as the global TV market leader has been made possible by the trust and support of our customers,” said Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to shape the future of the TV industry with innovations like AI-powered TVs, delivering products and services that meaningfully enrich people’s lives.”

Samsung Electronics secured its position as the global leader in the TV market for the 19th consecutive year (Source: Omdia, Feb-2025. Based on overall TV market share by manufacturer on an annual unit & revenue basis. Results are not an endorsement of Samsung. Any reliance on these results is at third-party’s own risk.). Image simulated for illustrative purposes

Dominance in the Premium and Ultra-Large TV Segments

Samsung solidified its leadership in the high-end TV market, particularly in the premium ($2,500+) and ultra-large (75-inch and above) segments:

• Premium ($2,500+) TVs – Samsung captured a 49.6% market share, accounting for nearly half of the global premium TV market.
• 75-inch and above – Samsung led the ultra-large category with a 28.7% market share.

QLED and OLED TV Success

Samsung also maintained its leadership in the QLED and OLED segments, reinforcing its dominance in the premium TV industry:

• QLED TVs – With 8.34 million units sold, Samsung commanded a 46.8% market share, further strengthening its leadership in this category. The global QLED market also saw significant growth, surpassing 10% of total TV sales for the first time.
• OLED TVs – Samsung’s OLED sales reached 1.44 million units in 2024, securing a 27.3% market share. This marks a year-over-year (YoY) increase of 42% and 4.6% in unit sales and market share, respectively, reflecting strong consumer demand for Samsung’s OLED innovations.

Transforming Home Entertainment With AI and Art

At CES 2025, Samsung unveiled Vision AI, a breakthrough in AI-powered screens that extends beyond traditional entertainment. By analysing user preferences, intent and habits, Vision AI delivers a seamlessly personalised viewing experience that shapes the future of smart home displays.

Samsung is also expanding its Samsung Art Store — originally available exclusively on The Frame — to Neo QLED and QLED models this year, providing more consumers with access to a personalised digital art experience.

[1] Source – Omdia, Feb 2025. Based on overall TV market share by manufacturer on an annual unit & revenue basis