As the Global No.1 TV brand for 20 years[1], Samsung has developed a deep understanding of how Australians watch, live and entertain, designing TV experiences around the needs and preferences that make Australian homes and lifestyles unique.

Here are five key reasons Samsung TVs are made for Australians.

1. Made for Australian Homes: certified Glare-free technology

Samsung OLED S95H with certified Glare-Free display.[2] Image simulated for illustrative purposes. Cables not shown.

Australians live in the sunniest continent on the planet[3], but all that natural light can create one of the biggest frustrations when watching TV: on-screen glare. More than half of Australians (58 per cent) say glare is one of their biggest TV frustrations[4].

Samsung’s certified Glare Free[5] technology is designed to help Australians enjoy their favourite content with fewer distractions. By diffusing light, it helps reduce reflections on screen, making it easier to see what’s being watched in bright, sun-filled living rooms.

It’s a Samsung innovation designed around a distinctly Australian reality: our homes are beautifully bright, and our TVs need to work with that light, not against it.

2. Made for Australian Preferences: Bigger is Better

Samsung’s 98-inch The Frame TV. Image simulated for illustrative purposes. Cables not shown. Customisable Frames sold separately.

Australians aren’t just going bigger, they’re going ultra-large. As TVs have grown in size and become more accessible, the big screen is increasingly becoming the centrepiece for how Australians come together, whether that’s watching sport, settling in for movie night or gaming with mates.

Size makes a real difference to the home entertainment experience. For Australians who love gathering around for big moments with friends and family, a larger screen can mean a more immersive experience while giving everyone in the room a great seat and viewing angle.

Samsung insights show that 60% of Australians believe the bigger the TV screen, the more immersed they feel in what they’re watching, while 68% agree bigger screens make content look more lifelike[6].

Ultra-large screens are also becoming more accessible, with Samsung expanding its 98-inch-plus range from four options in 2025 to up to 10 by the end of 2026 across Micro RGB, The Frame Art TV, Neo QLED and Mini LED ranges. This means Australians have more choice across sizes, TV types and price points, providing an ultra-large screen option to more Australian living spaces[7].

3. Made for Australian Lifestyles: Art Store

“Portrait of Lisa Gherardini, wife of Francesco del Giocondo, known as the Mona Lisa or La Gioconda” (1503–1519) by Leonardo da Vinci on The Frame. Image simulated for illustrative purposes. Cables are not shown.

For Australians who want their homes to reflect their personality, Samsung pioneered a range of Art TVs in The Frame and The Frame Pro TVs that transforms the TV into a piece of art when it’s not being watched. But not just any art. Samsung partnered with leading galleries and artists around the world to build The Art Store[8] to bring Australians access to works from The Louvre, The Met, MoMA and Tate.

Fast forward almost a decade, Australians now consume more The Frame TVs per capita than any other country in the world[9], exploring more than 5,000 artworks from over 800 artists via The Art Store[10].

In response, Samsung has expanded Art Store beyond The Frame to two-thirds of its TV range[11], allowing Samsung Micro RGB, OLED S95H, Neo QLED, QLED, Mini LED, and Movingstyle owners to welcome da Vinci’s Mona Lisa into their living room.

4. Made for Australian Entertainment: Built-in, Ready to Go

Samsung OLED S90H. Image simulated for illustrative purposes. Cables are not shown.

From family viewing to solo streaming, Australians have more ways to entertain themselves than ever. Samsung brings many of those options together, with 200+ subscription free Samsung TV Plus channels[12], top streaming apps, and Xbox Game Pass[13] and Gaming Hub[14] built in.

That means more entertainment is ready to go from the moment you switch your TV on, giving the whole family near endless ways to relax, watch and play without adding unnecessary complexity.

5. Made for Australian Viewing: Vision AI

Vision AI Companion on a Samsung TV. Image Simulated for illustrative purposes. Cables not shown.

With near endless streaming choices at our fingertips, deciding what to watch can sometimes be the hardest part of the night.

Samsung’s Vision AI is designed to make the viewing experience more personal. It learns viewing habits, optimises picture and sound settings and recommends what to watch next, helping Australians spend less time searching and adjusting, and more time enjoying.

Further, Vision AI Companion (VAC) brings together Samsung’s broadest range of AI service platforms, including Bixby and Perplexity to make the TV experience more intelligent and personalised[15]. Designed to work alongside users as an entertainment companion, VAC can help guide what to watch while watching Samsung TV+ channels, what to eat, and what to listen to, extending the role of the TV beyond viewing alone[16].

Unlike AI designed for individual devices and users, Samsung Vision AI Companion is purpose-built for the communal TV screen[17] using various LLMs to share visualised, intelligent responses adapted to Australian questions and requests[18]. An upgraded version of Bixby sits at the core of Vision AI Companion which enables more natural dialogue, deeper contextual understanding, and personalised responses.

Samsung insights show that shared experiences with family around the TV is particularly important for Australians, with half of respondents claiming their TV brings their family closer together for quality time[19]. In fact, 45% of respondents say the TV enables them to spend more time together, while 41% of respondents say the TV enables them to share passions and interests with their families[20].

Vision AI Companion is available on Samsung’s entire 2026 TV range as well as being available on select 2025 models – Q7F or above[21].

Supported by 7 years of Tizen upgrades, together, these innovations reflect what Samsung has spent 20 years learning as the world’s No.1 TV brand[22]; great TV experiences aren’t one-size-fits-all.

From bright Australian homes and a preference for bigger screens, to design-led spaces and the way Australians discover and enjoy entertainment, Samsung continues to create TV experiences made for the way Australians live.

And after seven consecutive years as Australia’s Most Loved TV Brand, as voted by Australians in Finder Australia’s Customer Satisfaction Awards, that understanding continues to put Samsung at the heart of Australian living rooms.

[1] Omdia, Feb 2026. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

[2] *The S95H has been independently verified as Glare Free (Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number:  V166045 – Exp. 31/12/2026

[3] Australia is the sunniest continent on the planet: ABC News, 10 August 2015.

[4] 58% of respondents HATE on-screen glare. Samsung commissioned research by Pure Profile, conducted August 2025. N=1,040.

[5] Independently verified as Glare Free (Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34) by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2026.

[6] Samsung TV Viewing research, conducted by PureProfile Research in March 2024. Nationally representative of Australians 18+, n=1,002.

[7] Based on internal sales data as at September 2026

[8] Stream complimentary curated art or additional artworks available via subscription. Internet connection required.

[9] Based on internal sales data as at September 2026.

[10] Stream complimentary curated art or additional artworks available via subscription. Internet connection required.

[11] TV models exclude S90H, S85H, U8000H and U9000H.

[12] Ad-supported streaming service with content subject to change without notice. Available for free on Samsung Smart TVs since 2016.

[13] Xbox Game Pass Ultimate subscription and compatible controller required. Fees apply.

[14] A controller may be required depending on the specific game being played on the Gaming Hub. Internet connection, additional gaming service subscriptions and third party apps (depending on game or service) may be required. Content services are subject to change without notice. Requires Samsung Account.

[15] Services are subject to change and may be suspended or ceased without notice. Not all languages, accents, dialects and expressions are recognised. Internet connection and Samsung account required. Data usage and subscription fees may apply.

[16] Information based on current viewing available on Samsung TV Plus channels only. Provides AI created content, with accuracy not guaranteed. Not all accents, dialects, and expressions are recognised. Availability of features may vary. Available on 2025 Q7F and above, and 2026 TVs.

[17] User interface subject to change without prior notice.

[18] Perplexity, and other Samsung Vision AI Companion services terms apply and may require account login. Free and subscription-based versions available.

[19] 100 years of TV, Pure Profile, 2024. N=1,001 – ‘Q15 – In what ways has TV brought your family closer? 51% ‘Spending more quality time together.

[20] 100 years of TV, Pure Profile, 2024. N=1,001 – ‘Q15 – In what ways has TV brought your family closer? 51% ‘Spending more quality time together.

[21] Feature accessible by the AI button for 2026 TVs, or by the Home button (long press) on the remote control without an AI button for remote controls on 2025 TVs (Q7F and above) and 2026 Crystal UHD TVs.

[22] Global No.1 TV brand for 20 years. Source – Omdia, Feb 2026. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

Samsung displaying its comprehensive gaming ecosystem at Gamescom 2026 in Cologne, Germany

Samsung Electronics Co., Ltd. today announced that it will be displaying its comprehensive gaming ecosystem spanning PC, console, and mobile games at Gamescom 2026, which is one of the world’s largest gaming events taking place in Cologne, Germany from 26 – 30 Aug.

Across a 1,090-square-meter exhibition space, Samsung will present its full package of gaming devices under its theme of “#PlaySamsung,” which includes gaming monitors, mobile devices, and SSDs. The experience will offer visitors hands-on experiences with popular game titles across a variety of genres and play environments.

Samsung is welcoming visitors to #PlaySamsung to experience the full package gaming experience.

“In this day and age, gaming goes far beyond the games themselves to encompass high-quality, personalised gaming experiences,” said Stephanie Choi, Executive Vice President and Head of the Global Brand Center at Samsung Electronics. “Through our integrated ecosystem we’re presenting at Gamescom 2026, Samsung is providing users with a way to take their gaming to the next level.”

Samsung will also unveil its 2027 Odyssey gaming monitor lineup and new portable SSD products at Gamescom, demonstrating how its broad portfolio of devices and technologies delivers more immersive and connected gaming experiences.

Full Gaming Lineup Spanning Monitors, Televisions, Mobile Devices, and SSDs

The space will consist of four dedicated exhibition zones: the Odyssey Zone, Galaxy Zone, Gaming Hub Zone, and T1 Zone. Each will be tailored to different products and gaming environments, allowing visitors to explore a variety of gaming scenarios firsthand.

Samsung’s Odyssey Zone featuring comprehensive lineup of gaming devices to deliver high-quality gaming experience.

The Odyssey Zone will bring together a comprehensive lineup of gaming devices centered around Samsung’s gaming monitors, as well as high-performance SSDs and headsets designed to deliver high-quality gaming experiences. Featured products include:

• Odyssey G8 (model: G80HS), Samsung’s first 6K gaming monitor.
• Odyssey OLED G8 (model: G80SH), featuring 4K resolution and a refresh rate of up to 240
• Odyssey 3D (model: G90XF), the glasses-free 3D gaming monitor.

Samsung will bring Call of Duty: Modern Warfare 4 to its booth for an early hands-on experience during Gamescom 2026.

Visitors can experience Samsung’s latest Odyssey gaming monitors by playing popular titles including Activision’s Call of Duty®: Modern Warfare® 4, Pearl Abyss’ Crimson Desert and CD PROJEKT RED`s Cyberpunk 2077, which features HDR10+ GAMING[1] to provide vivid graphics that capture the developers’ original intent. Cyberpunk 2077 and Cronos: The New Dawn will be available to play on the Odyssey 3D gaming monitor, as well. Additionally, the Odyssey Zone will highlight the high-performance 9100 PRO SSD — designed to enhance gaming performance. Together, these products will allow visitors to experience the synergy across Samsung’s gaming devices for a more vivid and immersive gaming experience.

Odyssey Zone will feature the 91000 Pro SSD designed to enhance gaming performance.

At the Galaxy Zone, visitors will be able to explore Samsung’s mobile gaming ecosystem, designed to enable fast and seamless gaming anytime, anywhere. Featured products include:

• Galaxy Z Fold 8 Ultra and Galaxy S26 Ultra, powered by a customised mobile processor —Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy[2] to deliver powerful gaming performance
• Galaxy Buds 4 Pro, which includes a low-latency gaming mode.
• New ultra-fast and portable SSD products with next-generation interfaces.

Samsung’s Galaxy phones designed for seamless gaming experience anytime, anywhere.

Visitors will be able to try the mobile devices firsthand with globally popular games across a variety of genres, including Genshin Impact, Asphalt Legends, Honor of Kings, and more.

Experience the console free gaming experience at Samsung’s Gaming Hub at Gamescom 2026.

Meanwhile, at the Gaming Hub Zone, visitors will be able to experience Samsung Gaming Hub, which enables direct access to cloud gaming through compatible televisions and monitors without connecting to a separate console or downloading games. Products on display include the Samsung OLED TV (S95H model), and Galaxy S26 Ultra.

Samsung has also partnered with global esports team T1 to present the T1 Zone, where visitors will be able to try the equipment used by world-renowned League of Legends player “Faker”, Sang-hyeok Lee.

Visitors can use the same gaming equipment as renowned League of Legend player “Faker” in Samsung’s T1 zone.

Bringing the Energy of Korean PC Café Culture to Gamescom Through a Variety of Events

Samsung is also bringing the atmosphere of a Korean PC café to Gamescom 2026, creating a unique experience space for global visitors interested in K-culture.

Beyond showcasing its latest technology, the company will host a variety of on-site programs and participatory events including influencer gaming matches and product-reveal events. Visitors can register on the web application and complete missions throughout the booth to earn points redeemable for rewards, such as popular Korean snacks.

Samsung is also preparing a Spatial Signage event, which will utilise glasses-free 3D displays to create immersive experiences. When visitors stand in front of the display after selecting a T1 team member, Spatial Signage will create the impression of meeting that player in real time.

On 27 – 28 Aug, the World Finals of the #PlayGalaxy Cup in PUBG Mobile will take place on a stage within the booth as 10 elite teams who advanced through global preliminary rounds compete to determine the champion. The stage will host a variety of programs, including a special match between popular gaming influencers, an interactive racing program, and SSD influencer talks.

On 27 Aug, Samsung will also unveil the full lineup of 2027 Odyssey gaming monitors featuring industry-first technologies and launch its new portable SSD products.

[1] To use HDR10+ GAMING, the content must be HDR10+ GAMING compatible, and additional settings may need to be adjusted depending on the content.

[2] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.

Call of Duty: Modern Warfare 4 on Samsung TV and Odyssey Monitor. Image simulated for illustrative purposes. Cables not shown.

Call of Duty is a critically acclaimed and award-winning franchise that has become one of gaming’s most recognised intellectual properties. The collaboration marks another step in Samsung’s efforts to expand next-generation gaming experiences across TVs, monitors, soundbars, Wi-Fi speakers and connected gaming services.

“We are pleased to be the official TV, monitor, soundbar and Wi-Fi speaker partner for Call of Duty: Modern Warfare 4, bringing players a more immersive experience through Samsung’s premium display and audio technologies,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “We will continue working with leading developers to strengthen gaming experiences across our display portfolio.”

HDR10+ GAMING[1] Brings Greater Detail to Gameplay

Samsung and Call of Duty will integrate HDR10+ GAMING into Call of Duty: Modern Warfare 4. The technology helps deliver more accurate colour and contrast[2], supporting the immersive visual experience that reflects the creative intent of the developers.

“Samsung’s display and gaming technologies provide an exciting way to experience Call of Duty: Modern Warfare 4,” said Cody Neal, Head of Partnerships at Activision. “Partnering with Samsung allows us to showcase the game with clarity, scale and responsiveness that complement the intensity at the heart of Call of Duty.”

Modern Warfare 4 will officially support a 32:9 super ultrawide aspect ratio, allowing Samsung Odyssey G9 users to experience a wider format giving players a broader sense of space in-game.

Call of Duty: Modern Warefare 4 on Samsung Odyssey Monitor. Image simulated for illustrative purposes. Cables not shown.

Samsung Gaming Hub Streaming Call of Duty: NEXT

As part of the collaboration, Samsung Gaming Hub users will be able to watch Call of Duty: NEXT live through Samsung Gaming Hub on 21 Aug at 9 am PST / 22 Aug at 3 am AEST. Ahead of the event, a tune-in banner promoting Call of Duty: NEXT will be featured in the Samsung TV Gaming Hub masthead.

Samsung will also distribute Beta Early Access codes for Call of Duty: Modern Warfare 4 through the Samsung Promotion app. The codes will give selected players an opportunity to experience the Modern Warfare 4 Beta from Aug. 21-25, before the Open Beta begins, starting 28 Aug through to 1 Sep. Users can check for Beta Early Access code availability and event details on the Samsung TV Gaming Hub[3].

Samsung Gaming Hub allows users to access major cloud gaming services, including Xbox Cloud Gaming[4], as well as other game-related content, in one place. With it, users can access supported services and content without switching devices.

Gamescom 2026: Samsung Odyssey To Showcase Speed and Detail of Modern Warfare 4

Additionally, Samsung will bring Call of Duty: Modern Warfare 4 to its booth for an early hands-on experience during Gamescom 2026, taking place 26 – 30 Aug in Cologne, Germany. As one of the world’s leading events for computer and video games, Gamescom brings together players, creators, publishers and technology brands from across the industry.

At the event, Samsung will provide Call of Duty: Modern Warfare 4 Vault Edition Battle.net game codes to select players who visit its booth[5]. Visitors will also be able to play the highly anticipated title ahead of its official 23 October release on premium Samsung Odyssey gaming monitors. Built for modern gaming, Odyssey monitors give players the visual clarity and smooth performance needed for competitive play and cinematic moments.

For more information, visit www.samsung.com/au.

[1] HRD10+GAMING compatible monitors include Odyssey OLED G8 32 inch G80SD Gaming Monitor, 57″ DUHD Odyssey Neo G9 G95NC Gaming Monitor, and 27″ Odyssey OLED G6 G60SD QHD 360Hz Gaming Monitor. To use HDR10+ GAMING, the content must be HDR10+ GAMING compatible, and additional settings may need to be adjusted depending on the content.

[2] Compared to non HDR10+ supported gaming content.

[3] Beta codes will be available from 17 August through the Samsung Promotion App  and a banner displayed in the Samsung Gaming Hub. Limited beta codes available on a first come, first served basis. Samsung Account ID and device information required.  

[4] Supported features and games may vary by country and model. An internet connection, additional gaming service subscription and compatible controller are required. Samsung Account required for network-based smart services, including streaming apps and other smart features

[5] A total of 500 codes will be distributed through selected on-site activities. Details on how to win and claim codes will be announced on-site. The rules, tasks, and number of codes distributed may be subject to change depending on the on-site situation.

Samsung Electronics Co., Ltd. today announced a partnership with Electronic Arts (EA) and Xbox to bring the action of EA SPORTS FC^TM 25 to Samsung Gaming Hub. Samsung TV and monitor owners can now play EA SPORTS FC 25 through the Xbox app with Xbox Cloud Gaming (Beta)[1] on supported devices[2]. All players need to get started is a compatible controller and Xbox Game Pass Ultimate[3], which includes EA Play.

“We are delighted to bring EA SPORTS FC 25 to Samsung TVs and monitors through cloud gaming on Samsung Gaming Hub,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “As the world’s leading TV manufacturer, one of our goals is to immerse soccer fans around the world in the exciting game of soccer, whether they are playing the game or watching a match live on a Samsung TV.”

EA SPORTS FC 25 gives players more ways to win for the club, by teaming up with friends across their favorite modes with 5v5 Rush and managing their clubs to victory as FC IQ delivers more tactical control than ever before. Fans will also continue to experience unparalleled authenticity with the most true-to-life experience of football’s biggest competitions, clubs, and stars. FC 25 features over 19,000 athletes across more than 700 teams, 120 stadiums, and 30 leagues from around the world.

Samsung Gaming Hub, first introduced in 2022, has redefined home entertainment by giving players access to thousands of games directly on Samsung TVs and monitors. This includes the 2025 TV series, spanning Samsung Neo QLED 8K, Neo QLED 4K, OLED, QLED, The Frame and The Frame Pro, which are powered by Samsung Vision AI for AI enhanced picture and sound, along with new personalised features that bring people closer to the shows, movies and games they love.

In a first for the TV industry, Samsung has partnered with Microsoft to integrate Xbox Cloud Gaming (Beta) into its smart TVs and monitors, and now supports a wide range of streamed games from partners including NVIDIA GeForce NOW.

For more information on Samsung Gaming Hub, please visit https://www.samsung.com/au/apps/gaming-hub/

[1] In 27 countries (Argentina, Brazil, Canada, Mexico, United States, Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Slovakia, Spain, Sweden, Switzerland, United Kingdom, Australia, New Zealand, Korea), the game is available via Samsung Gaming Hub.

Supported features and games may vary by country and model. An internet connection, additional gaming service subscription and compatible controller are required. Samsung Account required for network-based smart services, including streaming apps and other smart features

[2] Available on select 2022 or later Samsung Smart TVs and Monitors.

[3] Subscription fees may apply.

Pictured: Samsung OLED S95F is NVIDIA G-Sync compatible. Image simulated for illustrative purposes. Cables not shown.

Samsung Electronics today announced that its 2025 OLED TV lineup[1] will feature NVIDIA G-SYNC compatibility, helping to deliver ultra-smooth gameplay and low latency, to meet the needs of gaming enthusiasts worldwide.

With NVIDIA G-SYNC compatibility, Samsung’s 2025 OLED TVs synchronise the TV’s refresh rate with the GPU’s frame rate, reducing screen tearing and stuttering for a seamless and immersive gaming experience.[2] Paired with Samsung’s Motion Xcelerator technology, which supports refresh rates up to 165Hz[3], gamers can enjoy exceptionally fluid visuals and sharp clarity during fast-paced action scenes.

“With the addition of NVIDIA G-SYNC compatibility and our most advanced gaming features yet, Samsung’s 2025 OLED TVs help to deliver elite-level performance for even the most competitive players,” said Kevin Lee, Executive Vice President of the Visual Display Customer Experience Team at Samsung Electronics. “By building on our leadership in display innovation and integrating real-time AI enhancements, we’re redefining what gamers can expect from a TV – on and off the battlefield.”

Samsung’s new 2025 OLED S95F and S90F models also support AMD FreeSync Premium Pro, helping to ensure broad compatibility and adaptive sync performance across a range of GPUs. Additional core gaming features across the OLED lineup include Auto Low Latency Mode (ALLM) to minimise input lag and deliver instant response, and Samsung Gaming Hub[4], which provides instant access to console and cloud-based gaming platforms, including Xbox Game Pass and NVIDIA GeForce NOW.

To further elevate gameplay, the 2025 OLED TVs introduce AI Auto Game Mode, which intelligently analyses game genres and scene content in real time to automatically optimise picture and sound settings—eliminating the need for manual adjustments. Gamers can also take advantage of the Game Bar, a pop-up interface that allows quick access to key settings without exiting the game.

While engineered for elite gaming, Samsung’s OLED TVs also deliver a premium cinematic and connected home experience as well. Features such as AI Upscaling, OLED Glare Free Certified [5] screen technology, and SmartThings[6] integration ensure immersive visuals and effortless control in any environment.

The NVIDIA G-SYNC compatibility feature will be available on Samsung’s flagship S95F model and will subsequently roll out to additional models in the 2025 OLED lineup.

For more information on Samsung OLED TVs, please visit www.samsung.com/au.

[1] Includes Samsung OLED S95F, OLED S85F and OLED S85F

[2] NVIDIA G-SYNC compatibility requires connection to a compatible NVIDIA graphics card and may require enabling VRR settings in both the TV and GPU driver settings. Performance may vary depending on system configuration.

[3] OLED S95F supports up to 165Hz. OLED S90F supports up to 144Hz. OLED S85F supports up to 120Hz.

[4] A controller may be required depending on the specific game being played on the Gaming Hub. Internet connection, additional gaming service subscriptions and third party apps (depending on game or service) may be required. Content services are subject to change without notice. Requires Samsung Account. Xbox Game Pass Ultimate subscription and compatible controller required. Fees apply.

[5] Available on OLED S95F only. The S95D range has been independently verified as OLED Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC (UL Solutions), Certificate Number: V647799 – 01/03/2024.

[6] Requires Samsung Account, internet connection and SmartThings enabled devices. Please visit www.samsung.com/au/apps/smartthings/ for a list of current compatible devices.

New offerings in the Odyssey, ViewFinity and Smart Monitor lineups at CES^® 2023 will deliver exceptional image quality and a range of innovative features for people looking to work, play and live through their monitor display.

Samsung is revolutionising the ultra-wide display category by launching the 57” Odyssey Neo G9, the world’s first single monitor with dual ultra-high definition resolution. This innovation is a testament to Samsung’s industry-leading position in delivering an immersive and lifelike gaming experience.

“We are introducing the future of gaming monitors with our Odyssey Neo G9, making each game more lifelike with innovative features and picture quality on a new scale,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “CES is the perfect place to showcase our innovations that can take not only gamers, but also graphic designers or TV fans to the next level, while providing personalised experiences across a range of integrated smart apps.”

Odyssey Neo G9: The World’s First Dual UHD Gaming Monitor

The Odyssey Neo G9 Gaming Monitor (Model Name: G95NC) helps gamers see new levels of detail with an incredible field of view. The gaming monitor delivers 7,680×2,160 resolution and a 32:9 aspect ratio in one screen for the first time.

Its 1000R curved 57” screen uses quantum mini LED technology with VESA Display HDR 1000 specification to deliver superior imaging in most game environments, from shadows to bright scenes. The Matte Display reduces light reflection on the screen, minimising distractions during the most intense gaming sessions.

It also boasts the world’s first DisplayPort 2.1 support, which transfers data approximately twice as fast as the previously used DisplayPort 1.4. In addition, the new DP2.1 allows lossless industry-standard Display Stream Compression (DSC) to transmit information without distortion.

The Odyssey Neo G9 also supports a refresh rate of 240Hz, so that gamers will not miss a thing during fast-paced gameplay.

Odyssey OLED G9: Brighter Whites, Deeper Blacks, and Near Infinite Colour Contrast

The Odyssey OLED G9 (Model Number: G95SC) is the latest addition to the Odyssey OLED lineup, featuring a dual quad-HD 49” 1800R curved display, with a 32:9 ratio. Its quantum dot technology OLED lighting is controlled pixel-by-pixel, allowing a near-infinite colour contrast ratio.

The OLED screen illuminates each pixel separately and does not rely on a backlight, allowing a 1,000,000:1 dynamic contrast ratio while delivering true RGB and true black without colour filters.

For smooth gameplay, the Odyssey OLED G9 also features a 0.1ms response time and 240Hz refresh rate to reduce lagging and skipping.

The Odyssey OLED G9 also uses apps from partners like Prime Video, Netflix and YouTube through Smart Hub, which allows users to enjoy various over-the-top (OTT) content using an Internet connection, without the need for a PC.

ViewFinity S9: Smart Colour Calibration Designed for Creative Professionals

The ViewFinity S9 (Model Number: S90PC) is Samsung’s newest addition to its High Resolution monitor lineup. It features a 5K 27” screen for the first time and is optimised for creative professionals such as graphic designers and photographers. Its 5,120 x 2,880 resolution combined with its wide colour gamut of up to 99% DCI-P3, provides crisp and true-to-form details, and its average Delta E ≦ 2[1] colour accuracy also produces clear and precise colour representation, even in complicated or nuanced visual environments.

The monitor’s built-in Colour Calibration Engine ensures precise screen colour and brightness, allowing users to adjust white balance, Gamma and RGB colour balance for perfect accuracy with their smartphones through the Samsung Smart Calibration application. The Matte Display limits light reflection and glare to minimise distractions while working.

Users can connect cameras and other devices to the monitor through USB-C and Thunderbolt 4 connections to easily transfer gigantic files of high-resolution video or other large data sets from storage devices to their PC.

Smart Monitor M8: Bringing Productivity, Entertainment and Personal Life Together

The Smart Monitor M8 (Model Number: M80C) features a stylish and slim design and now comes in a new 27” size in addition to the existing 32” size, both with 4K resolution.

The height-adjustable stand with tilt support gives users the best angle. The screen can now pivot 90 degrees, which helps users view long documents with less scrolling. It also meets VESA mount compatibility standards to help save space and retain a clutter-free environment.

The Smart Monitor M8 can connect, control, and manage hundreds of compatible connected devices through the built-in SmartThings Hub, including lights, cameras, doorbells, locks, thermostats, and more[2]. Samsung plans to expand device choices and usability by supporting Matter functionality and Home Connectivity Alliance standards from this year onwards.

Mouse control functionality has been added to many of the Smart Monitor’s over-the-top apps, including SmartThings and the Smart Hub, for a new level of convenient control without a remote.

Users can use the Smart Monitor M8 to get instant access to Prime Video, Netflix, YouTube and other over-the-top services through Smart Hub.

The new My Contents feature provides users with helpful information at a glance. When the monitor is on standby mode and detects a registered smartphone through low-power Bluetooth, it shows the user’s personalised photos, schedule and more on the screen. The monitor returns to standby mode when the phone moves out of range.

In addition, the Smart Monitor M8 is also protected by Samsung Knox Vault, which encrypts personal data and keeps stored files and information isolated from the device’s main operating system to help safeguard it from attacks.

Samsung’s new range of monitors including Odyssey Neo G9, Odyssey OLED G9, ViewFinity S9, and Smart Monitor M8 will be available in Australia in 2023.

Register your interest to get the latest updates and special offers regarding Samsung’s 2023 monitor and AV products, as announced at CES 2023 via https://www.samsung.com/au/firstlook/ from 2:00pm on 4 January 2023.

[1] Delta E is the standard calculation metric which correlates the human visual judgment of differences between two perceived colours. Delta E ≦2 colour accuracy means superior, accurate colour reproduction, achieving better than the eye can see colour difference.

[2] Explore more at https://www.samsung.com/au/apps/smartthings

* The content was revised on Mar 03, 2024 to provide more accurate information.