With only two days left of the pre-order period remaining, the latest Galaxy Z series is on track to achieve its most successful pre-order result to date, driven by an overwhelmingly positive response to the brand new Galaxy Z Fold8.  Australians can continue to pre-order the new Galaxy devices until 11:59PM AEST Thursday, 13 August, giving consumers the opportunity to secure technology designed to adapt to their individual lifestyles before general availability.

Amongst those who said they would buy a Foldable from Samsung, 65% said they would do so because they felt Samsung is a trusted brand [2] . After pioneering the foldable smartphones category almost a decade ago and leading the foldables category through seven generations of innovation, Samsung’s latest Galaxy Z series represents its most complete foldable lineup yet, giving Australians a choice of devices tailored to different lifestyles and priorities.

According to Samsung research, 84% of Australians say size, portability and the ability to fit inside a pocket, purse or wallet are among the most important factors when choosing a smartphone[3]. As Australian consumers increasingly look for devices that are easier to carry without compromising capability, foldable phones are reshaping expectations around smartphone design.

Samsung’s new Galaxy Z Fold8 introduces a first-of-its-kind passport-sized form factor to the Australian market, designed to transform the way users consume content. With smartphone entertainment and content consumption continuing to grow, the unique design enables a seamless transition between portrait and landscape experiences, creating a more immersive way to stream, browse, game and connect.

For Australians seeking flagship-level performance, the Galaxy Z Fold8 Ultra brings together advanced hardware and Galaxy AI[4] in a foldable design optimised for productivity, highlighting how the next generation of foldable smartphones can help users work, create and multitask more efficiently. Featuring a long-lasting battery[5], ultra-fast charging as well as a 200 megapixel main camera[6], the same resolution as the Samsung Galaxy S26 Ultra released earlier this year, the Galaxy Z Fold8 Ultra has been designed to support increasingly mobile work and personal lifestyles.

Meanwhile, Galaxy Z Flip8, Samsung’s thinnest and lightest Flip device yet at just 180g[7] and 6.1 mm (unfolded), delivers convenience and flexibility for Australians prioritising pocketability without sacrificing performance when choosing their next smartphone.

Nathan Rigger, Head of Product, Mobile eXperience at Samsung Electronics Australia, said: “We know smartphone users aren’t one-size-fits-all, which is why we’ve built our best and most complete foldable lineup to date. The Galaxy Z series brings together breakthrough design, powerful performance and personalised AI experiences, empowering Australians to find the foldable that best meets their needs.”

“The Galaxy Z Fold8 represents a new chapter for foldables, and it is the first of its kind in Australia. With more Australians claiming size and portability as an important smartphone purchase driver, we are excited to introduce a new foldable standard, a device that reimagines smartphone design and redefines content consumption.”

Beyond smartphones, Australians are increasingly turning to wearable technology and smartwatch health tracking to help manage their health and wellbeing. With 85% of Australians regularly or occasionally participating in some type of exercise[8], the company has expanded its wearable portfolio with two distinct smartwatch experiences.

Kylie Mason, Head of Wearables, Mobile eXperience at Samsung Electronics Australia, said: “As Australians become more focused on proactive health management, demand is growing for smartwatches that deliver meaningful health insights, not just data. Galaxy Watch9 and Galaxy Watch Ultra2 combine AI-powered health tracking, fitness monitoring and personalised wellness guidance to help Australians better understand their body and make more informed decisions about their wellbeing.”

“From everyday wellness to extreme adventures, we’ve designed our latest Galaxy Watches to meet Australians wherever they are on their health journey, while delivering the comfort, performance and reliability they expect from a premium smartwatch.”

The Galaxy Watch9 is designed as an everyday wellness companion, combining enhanced comfort, powerful performance, and AI-powered health insights to help Australians better understand their daily wellbeing. The Galaxy Watch Ultra2, Samsung’s most powerful smartwatch yet, has been built for adventurers and performance-focused users, offering specialised sports tracking, Samsung’s brightest display[9] and largest battery[10] in a Galaxy Watch.

Powered by Samsung Health[11] and Galaxy AI[12], both devices provide proactive health monitoring and personalised insights, helping Australians take a more holistic approach to wellness. Together, Galaxy Watch9 and Galaxy Watch Ultra2 offer Australians a choice between an everyday wellness companion and a performance-focused fitness smartwatch designed for more demanding adventures.

Findings are based on research conducted by Pureprofile on behalf of Samsung Electronics Australia from 7-11 July 2026 among a nationally representative sample of 1,017 Australians. Additional findings are based on research conducted by Kantar Singapore on behalf of Samsung Electronics with 326 Australians between 15 and 19 July 2026.

For more information, visit www.samsung.com/au/smartphones/ and www.samsung.com/au/watches/ or join the conversation at @samsungau using #FoldOrFlip.

[1] Availability and features may vary depending on market, model and the smartphone paired. All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice.

[2] Source: N=326 Australians aged over 18years Conducted by Kantar Singapore for Samsung

[3] Samsung research conducted between July 7 2026 and July 11 2026 by PureProfile on behalf of Samsung Electronics Australia on a sample of 1017 Australians.

[4] Galaxy AI basic features provided by Samsung are free. Future releases may include enhanced features or new services that are offered on a paid basis. Different terms may apply for AI features provided by third parties. Galaxy AI basic features are those listed under “Advanced Intelligence” in the current Samsung T&C’s. For details visit www.samsung.com/au/.

[5] Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors.

[6] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving

subjects.

[7] Weight may vary by country or region.

[8] Samsung research conducted between July 7 2026 and July 11 2026 by PureProfile on behalf of Samsung Electronics Australia on a sample of 1017 Australians.

[9] Based on market research of globally released smartwatches as of June 2026. The 5,000-nit specification refers to the localised peak brightness achieved under high ambient light and full-screen brightness may differ. Actual brightness may vary or be limited depending on environmental factors, device temperature and usage conditions.

[10] Galaxy Watch Ultra2 has an 800mAh capacity battery and Galaxy Watch Ultra (2025) has a 590mAh capacity battery.

[11] Samsung Health, Galaxy Watch9 and Galaxy Watch Ultra2 are not medical/therapeutic devices. It is solely intended for fitness and wellness purposes only and is not intended for use in the diagnosis of disease or other conditions; or in the cure, mitigation, treatment or prevention of disease; or for the prevention or control of conception or pregnancy. Samsung recommends that you consult with your doctor or physician before participating in any exercise program. Must be paired with a compatible Galaxy smartphone.

[12] Basic Samsung Galaxy AI features are free. Future releases may be offered on a paid basis. Different terms may apply for third party AI features.

Samsung Health Research Stack is Samsung Electronics’ open-source project that supports digital health researches using mobile and wearable devices in Android and Wear OS environments. The platform provides IT developers and medical researchers with a software environment to conveniently and safely plan services using relevant data.

Because clinical research requires apps and services that continuously measure, share and analyse health-related data from users’ daily lives, Samsung Health Research Stack aims to help researchers implement the features they want.

Following the launch of Samsung Health Stack Alpha in 2022 and Samsung Health Stack 1.0 in 2023, Samsung has announced the latest version with Samsung Health Research Stack 2.0 Beta. The open-source project has rebranded to Samsung Health Research Stack, emphasising support for the research ecosystem as part of the newly launched Samsung Health SDK Suite — a comprehensive package of software development tools for healthcare solutions.

New Features Help Researchers With Their Studies

Samsung Health Research Stack promotes more efficient digital health research. Features include an app SDK for easy application creation, a back-end service that manages data collected by the app and a web portal to assist with research design and data analysis. In response to feedback from researchers, the latest version includes more convenient features.

The app SDK is a development tool that reduces the cost and time required to develop applications for digital health — and now supports the development of both mobile apps for research and smartwatch apps that utilise wearable sensor data. Notably, enhanced support for the Sensor SDK allows researchers to create watch apps that measure and utilise electrocardiogram[1], blood oxygen level and body composition[2] data from the innovative Galaxy Watch[3] sensors. The new Data SDK integration helps researchers create applications that use sleep data from the Galaxy Watch or Galaxy Ring.

Moreover, performance and usability improvements have been made to the back-end service and web portal. The back-end architecture has been reinforced to handle data from large clinical trials with added features to manage studies. The web portal helps with the research process from patient recruitment and surveys to progress management and data analysis.

Driving Results Around the World with Introduction at SDC24

Samsung Health Research Stack is open to any company or medical institution in the digital healthcare space developing solutions that utilise wearable devices and biomarkers.

Samsung Health Research Stack will be showcased at the Samsung Developer Conference 2024 (SDC24) on October 3 in San Jose, California. Developers can join a Code Lab session during the event to experience the latest features firsthand.

“Samsung Health Research Stack is already being used in multiple domestic and international clinical studies that utilise Galaxy Watch,” said Yunsu Lee, Head of the Data Intelligence Team, Samsung Research. “With our innovative wearable technology, we aim to contribute to expanding the digital health ecosystem and serve as a valuable partner to IT and medical professionals in achieving research breakthroughs.”

The latest version of Samsung Health Research Stack is available on the Samsung Developer website and GitHub.

[1] “The ECG feature is intended to create, record, store, transfer, and display a single channel electrocardiogram (ECG), similar to a Lead I ECG for adults 22 years and older. The ECG feature is not intended to replace traditional methods of diagnosis or treatment. The ECG feature is not intended for users with other known arrhythmias. If an irregular heartbeat or atrial fibrillation is detected, consult a doctor. If you experience symptoms of a heart attack, stroke, or other cardiovascular conditions, do not rely on the notification of the device and consult a doctor. FOLLOW THE INSTRUCTIONS FOR USE. IF SYMPTOMS PERSIST, WORSEN OR CHANGE UNEXPECTEDLY, TALK TO YOUR HEALTH PROFESSIONAL.”

[2] Samsung Health is not a medical or therapeutic device and is not intended for medical use. It is solely intended for fitness and wellness purposes only and is not intended for use in the diagnosis of disease or other conditions; or in the cure, mitigation, treatment or prevention of disease; or for the prevention or control of conception or pregnancy. Body composition should not be used if you have an implanted pacemaker or other implanted medical devices, or if you are pregnant. We recommend that women who are pregnant do not use the body composition feature as the accuracy of measurements obtained during pregnancy can be reduced due to subtle changes in hydration and body moisture levels. Measurement results may not be accurate if you are under 20 years old. Samsung recommends that you consult with your doctor or physician before participating in any exercise program

[3] Available on Galaxy Watch 4 or later models equipped with Wear OS. Data supported may vary depending on sensor type and model.