Samsung Electronics Co., Ltd. has showcased The Frame display lineup at Art Basel in Basel 2024, in its role as the show’s first official visual display partner.

Founded in 1970 by gallerists from Basel, Art Basel stages the world’s premier art shows for modern and contemporary art, sited in Basel, Miami Beach, Hong Kong, and Paris. For its 2024 edition in Basel, Art Basel will bring together 285 leading international galleries from 40 countries to present artworks of the highest quality across all media – from painting and sculpture to photography and digital works – by artists ranging from early-twentieth-century modern pioneers to emerging contemporary practitioners. Art Basel will once again reaffirm its unparalleled position as a platform for discovery and encounters that drive the art world.

At Art Basel in Basel 2024, Samsung has hosted Samsung The Frame Lounge, an exclusive booth for its lifestyle TV The Frame, under the concept “A New Way of Exploring Art.” Models of The Frame are installed both inside and outside a dedicated lounge, as well as throughout the show, to present visitors with a variety of vivid screen experiences.

“By participating as the first official visual display partner of Art Basel in Basel, The Frame has further established itself as the lifestyle TV we all think of when it comes to digitally displaying art,” said Cheolgi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “We plan to provide more digital art experiences with The Frame, contributing to the expansion of the art ecosystem and pushing the boundaries of technological integration within the art world.”

Samsung’s exclusive booth features The Frame Wall, with 14 models of The Frame displaying works of art that showcase their exceptional QLED 4K picture quality. Inside the booth, a Highlight Zone displays the wide range of remarkable artwork available on Samsung Art Store[1], while an interactive space called “Find The Frame Zone” allows visitors to enjoy discovering The Frame hidden among real artworks, hung side by side.

The Frame Lounge is also offering two live discussion sessions (titled “The Frame & Chat”) across two days, hosted by Daria Brit Greene, curator of Samsung Art Store, Samsung’s digital art subscription platform. The first interview is with Angelle Siyang-Le, Director of Art Basel Hong Kong (June 11) and the second is with Irene Kim, Global Head of VIP Relations, Member of the Art Basel Management Board (June 12). Attendees can hear the insights of these two Art Basel leaders on the trend of art and key highlights of the show, as well as learn more about the meaning and goals behind the collaboration with The Frame.

In addition, to celebrate The Frame’s selection as Art Basel in Basel’s first official visual display partner, Samsung is hosting a session featuring prominent influencers, including Fritz Proctor and Geneva Vanderzeil, which gives them the opportunity to view the exhibition and experience The Frame for themselves.

The Frame was designed with art at the forefront. When it’s not in use, the TV can be used as home décor by displaying artworks or pictures on a premium, QLED 4K screen. And thanks to its Matte Display[2], users can admire the art clearly, even in bright rooms, making it look even more like a real work of art. Through Samsung Art Store, subscribers have access to over 2,500 artworks from renowned artists, museums and industry tastemakers around the world.

[1] Stream complimentary curated art or additional artworks available for purchase or via subscription. Internet connection required.

[2] Some glare may still be present depending on location of installation.

Samsung wins four accolades at the 2021 Good Design Awards, with the Odyssey G9, The Frame TV and Smart AI laundry range receiving the prestigious Good Design Award Gold Accolade.

Samsung Electronics Australia has been awarded four accolades at the 63^rd annual Good Design Awards for products of outstanding design and innovation that improve the lives of Australians – including three products receiving the prestigious Good Design Award Gold Accolade.

This year, the awards recognised a range of Samsung consumer electronics, with the prestigious Good Design Awards Gold Accolade awarded to the Odyssey G9 gaming monitor, The Frame TV and Smart AI Washing Machine and Dryer range. While the 7000 Series French Door Refrigerator with Beverage Centre received a Good Design Award Winner Accolade.

“As the role of our homes continue to change, it has never been more important to innovate and advance the role of technology. At Samsung, we are committed to making Australians’ lives easier through beautifully designed products with innovative features, and it is an honour to have four of our products recognised by the Good Design Awards, one of the most prestigious design awards in Australia.

“While the functionality of products in our home is at the core of what we need them to do, Australians are house proud and expect their consumer electronics to also have design features. Whether that is having the technology blend in like The Frame TV, stand out with the Odyssey gaming monitors or have it do the thinking for you like our Smart AI washing machines and dryers, our homes will never be the same, but technology will continue to support and make our life easier.” said Jeremy Senior, Vice President of Consumer Electronics, Samsung Electronics Australia.

As one of the most diverse design award programs in the industry, the evaluation criteria for the Good Design Awards is reviewed and refined each year to ensure it is able to reflect the rapidly changing nature of professional design practice. All entries are evaluated on three overarching design criteria including Good Design, Design Innovation, and Design Impact, with Samsung’s products not only meeting the high criteria, but exceeding them.

On Samsung’s winning products, the Good Design Awards Jury said:

Samsung Odyssey G9

“A sleek, futuristic, immersive, super wide (32:9), super curved gaming monitor that would comfortably fit on any Star Trek flight-deck! For gamers, this super ultra-wide display will astound, filling peripheral vision and creating an immersive experience like no other. It is beautifully tailored to the target consumer. It replaces the equivalent of 3 monitors, has great cable management and a surprisingly small footprint stand. Overall, very impressive indeed.”

Samsung The Frame TV

“The customisable frame is truly innovative and the concept fulfils what many are seeking from a large screen TV. This new generation, with thinner flush wall mounting, is a further improvement. The art mode has also been improved with lower energy consumption and cables and connections have been cleverly embedded. The design is slim, sleek and clean and really works as an art piece … and as a TV. Overall, this is a really impressive example of design and a standout project that ticks every box for good design in this category. Well done Samsung.”

Samsung Smart AI Laundry Range

“This Smart AI range has a simple but elegant style. The devices look clean and easy to use. The intuitive controls help the user select the ideal cycle, and the inclusive features like Braille signs for those with visual impairment make the devices easily accessible for everyone. Overall, these products are sleek and minimal in design, with impressive functionalities for optimized energy, water consumption and fabric care.”

Samsung French Door Refrigerator with Beverage Centre

“This is a stylish, well thought out solution to the family cold storage issue. The instant fill water jug is a great feature, while the clean exterior is modern and enticing.”

The winners of Australia’s peak industry design awards were announced online during the 2021 Good Design Week.

“Receiving an Australian Good Design Award is testament to embedding design excellence at the heart of a product, service, place or experience. Although 2021 continues to be another challenging year, it is incredibly inspiring to see designers and businesses working together to find innovative, customer-centric design solutions to local and global challenges and to see them recognised and rewarded for their efforts through these prestigious Awards.” said Dr. Brandon Gien, CEO of Good Design Australia.

“The importance of embracing good design principles is now more important than ever as many businesses around the world have had to completely re-think their business strategies to remain competitive. The standard of design excellence represented in this year’s Awards is the best I’ve ever seen in my 25 years of running these Awards, an encouraging sign that the design sector is flourishing.”

The 2021 Good Design Awards attracted a record number of submissions with an astonishing 933 design projects evaluated in this year’s international design awards.

Samsung Electronics Co., Ltd. today announced a new partnership with the iconic Musée du Louvre. Through this partnership, Samsung will continue to develop the Art Store on its lifestyle TV, The Frame, through an exclusive artwork partnership with the Louvre in Paris, France.

With new artworks from the Louvre joining the collection, The Frame now boasts a catalog with over 1,500 works of art from 43 different countries that consumers can enjoy in 4K picture quality from museums and galleries around the world, including the Prado Museum in Madrid, the Albertina Museum in Vienna, the Tate Modern in London, the Van Gogh Museum in Amsterdam, the Hermitage State Museum in Saint Petersburg and LUMAS.

“Ever since we launched our lifestyle TV portfolio in 2017, we have focused on developing the Art Store platform with prestigious partners. We want to offer much more than a television, inviting Art into the homes of The Frame owners everywhere. This catalog lists works by hundreds of artists, covering diverse periods, from ancient civilizations to modern art,” explained Wonjin Lee, President and Head of Service Biz Team at Samsung Electronics. “This year, we are proud to join forces with one of the most famous museums in the world, the Louvre, to enhance this collection and offer a taste of French heritage throughout the world.”

Admire the Louvre’s treasures from your own home 

By entering into a partnership with the Louvre^[1], Samsung offers all The Frame owners a chance to explore the most visited museum in the world through forty pieces of artwork and photographs. This selection includes must-see masterpieces such as the Mona Lisa and The Wedding Feast at Cana, as well as photos of the majestic Louvre galleries, its architecture and museum grounds (Louvre Pyramid, Tuileries Garden, etc.). A short description of each work gives users a glimpse into their background and history.

Samsung and the Louvre also plan to unveil other exclusive content for The Frame users later this year.

“The Louvre is a venue of discovery, imbued with emotion, a spectacular setting for artistic masterpieces. Admiring works from its collection every day, at home, as well as views of the building, galleries and gardens, is a wonderful way to see and understand the extraordinary beauty of this museum,” said Yann Le Touher, Head of Development, Brand Licensing and Commercial Partnerships of the Louvre.

Ultra-slim design and incredible picture quality

The Frame boasts a unique and customizable design that sets it apart from the rest. Designed to be a TV when it’s on and art when it’s off, The Frame is an innovative digital canvas that reflects an individual’s personal style. The 2021 version of the lifestyle TV* offers new custom options to complement every space and style, with two frame designs: modern (available in white, teak, beige and brown) and bevelled (available in white and brick red)^[2].

To complete the artwork appeal, The Frame can be hung flush to the wall on an ultra-slim mount and connected to a One Connect box via the One Clear Cable^[3] that integrates all TV connectors including the power source. Users can also set The Frame anywhere in the room on a Studio Stand^[4].

In addition to its gallery-ready design, The Frame provides a vibrant 4K^[5] QLED picture quality powered by Quantum Dot Technology, immersing viewers in a world of rich and realistic colors.

The Frame owners in Australia can access this content via The Art store.

For more information on Samsung’s lifestyle TV products, please visit www.samsung.com.

[1] Through 30 June 2023

^[2] For the 55 and 65-inch models

^[3] Comes with one 5-meter cable. *Available for the 43, 50, 55, 65 and 75-inch models.

^[4] Sold separately.

^[5] The 32-inch model is in QLED Full HD.

Samsung’s lifestyle TV The Frame is known for its ability to recreate images that look remarkably like physical prints and paintings, with quantum dots in the panels making colors more vibrant and sharpening contrast. The Frame has been offering curated selections since 2017, with the Art Store providing access to an expansive range of artworks from a host of eras and contributions from world-renowned galleries and museums.

Under its monthly theme of ‘Wild and Free’, the Art Store is featuring world-renowned photographer Tommy Clarke, whose aerial photography transports viewers to scenic, dreamlike destinations. Samsung Newsroom sat down with Clarke to learn about his creative journey and his work.

The View From Up Here

Ever since he first picked up a camera, Clarke knew that photography would allow him to capture his artistic vision in a way no other medium could. “I found I could most easily capture what I wanted to with a camera,” he says. “Plus, I’m able to have my camera with me at all times!”

And Clarke’s preference for aerial photography has led him all over the globe, from Miami Beach to Iceland, as he searches out interesting scenes to capture. “From there it becomes about whether I can get a helicopter or plane over the area,” he relates. “When the stars align, I pack a camera and go.”

Rather than orchestrate a scene, Clarke prefers to capture what’s naturally going on beneath him, flying high enough so that people aren’t looking up at him, but low enough so that he can capture those important details.

Capturing Incredible Colors Around the Globe

For Clarke, color is a vital element when it comes to getting the perfect shot. “The colors may be the most important part of my photos. It’s what first catches the eye and it’s why my photos hang on walls around the world,” he says. “Capturing incredible colors – be they from sand bars in Australia, or colorful beach towels in Saint Tropez – is what gives my photos their beauty.”

And technology plays a huge role in ensuring those colors are accurately reflected. On The Frame, which produces 100% color volume thanks to quantum dot technology, colors have a lifelike quality that truly communicates the artist’s intent. “I am used to world class printers and museum quality paper, so when I first saw my images on The Frame, I was blown away,” he notes. “The colors pop in the same way they do in a physical print.”

Redefining Norms

With technology like The Frame’s QLED display now available to him, Clarke says his craft is shifting. “I’d be willing to put on a fully digital exhibition now. Technology like The Frame gives me full faith that my images will be displayed exactly as I want them to be,” he says. “Given the choice of doing an exhibition with five screens on the wall showing images on rotation, or printing and framing forty images, I’d go for The Frame every time.”

What’s more, with The Frame users have access to an ever-growing library of art unlike any other. In Clarke’s opinion, “The best part about The Frame is that you don’t have to choose just one picture to hang on the wall. Often, people at my gallery are torn when deciding which picture to buy. But The Frame resolves this by allowing them to rotate the images they’re displaying.”

Eight of Clarke’s pieces are available today on the Art Store and The Frame.