Designed to support the evolving needs of Australian households, Samsung Electronics Co., Ltd. has today announced the highly anticipated rollout of its 2025 Bespoke AI Home Appliances, which includes screen-enabled refrigerators, with enhanced SmartThings app connectivity and AI capabilities, as well as the Bespoke AI Jet Ultra, the world’s most powerful cordless stick vacuum cleaner[1], with up to 400W of suction power.

As part of its ongoing commitment to AI innovation and adapting to the ever changing demands of Australian homes, Samsung is expanding its Bespoke AI range with smarter, more connected solutions designed to enhance security, intuitiveness and convenience. By creating an “AI Home” ecosystem of intelligent appliances that learn from your routines and preference, Samsung is making every day simpler and more seamless for Australians.

At the heart of this innovation is the AI Home display[2], now embedded across a broader selection of products, including Bespoke AI Refrigerators comprising of the new 809L Bespoke AI Family Hub^TM

French Door Refrigerator and 615L AI Home Side-by-Side Refrigerator. This expanded integration enhances everyday convenience, offering smarter, more efficient solutions that simplify household tasks and help elevate modern living.

Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics, discusses the company’s vision for creating an AI Home that harmoniously connects various devices and, as a result, caters to user needs in every room of the home.

“Through our Bespoke AI appliances, Samsung has brought an AI Home to life that not only enhances everyday convenience but also enables energy savings and care,” said Jeong Seung Moon. “We will continue to expand the advanced AI Home to more households, leveraging smart screens, Bixby and Knox security.”

The 2025 Bespoke AI Home Appliance Line up

Introducing Bespoke AI Jet Ultra – The World’s Most Powerful Cordless Stick Vacuum Cleaner with up to 400W of suction power

As part of the new Bespoke AI range, The Bespoke AI Jet Ultra boasts an impressive suction power of up to 400W[3] to tackle tough cleaning tasks so Australians can spend less time cleaning, and more time on the things they love. The HexaJet Motor is the key component that helps generate this high suction power. Its unique Hexagon stator structure with a second-stage diffuser and an impeller with the reduced thickness improve airflow and increase motor efficiency, thus enabling up to 400W of suction power. Plus, the motor allows the vacuum cleaner to run for up to 100 minutes on one battery when using Min mode[4].

Intelligent Cleaning Support through AI Cleaning Mode 2.0

The Bespoke AI Jet Ultra also introduces the upgraded AI Cleaning Mode 2.0.[5] By sensing the brush load and vacuuming air pressure, this mode can classify a total of six different cleaning environments[6] and automatically adjust the suction power and brush speed for optimal cleaning performance. When using the Active Dual Brush, the soft roller helps pick up large dust particles on the floor while the nylon and rubber bristles help improve performance of carpets[7]. The vacuum cleaner senses corners[8] with the Slim LED Brush+, and by adjusting the suction power and brush speed[9] for the different cleaning environments, it uses power efficiently.

HEPA Filtration System

Complementing this powerful and intelligent experience, Samsung has a filtration system to ensure dust particles are captured when air is expelled from the vacuum cleaner. The Bespoke AI Jet Ultra features a Multi-layered Filtration system that effectively traps fine dust.[10] When air comes in, internal compartments like the cyclone and a metal mesh grille filter catch dust particles in succession. As a result, it achieves a filtration efficiency of up to 99.999%.[11]

Another distinctive benefit is that Samsung has implemented HEPA filtration into its Multi-layered Filtration system. With this system, the Bespoke AI Jet Ultra captures dust particles as small as 0.3µm, allowing less dust[12] to escape into the air.

The Next Generation of Refrigeration

Samsung’s new 615L AI Home Side-by-Side Refrigerator offers multiple screen options, including a 9-inch AI Home screen that helps manage smart devices in one place, access apps and get personalised information tailored to individual preferences[13]. Featuring an Auto Open Door for effortless access, it is designed for convenience and better organisation. It also provides easy hands-free control by just using your voice to control settings, select functions or ask questions through Bixby[14].

The refrigerator also includes access to SmartThings Energy[15], which can help monitor your energy consumption in real-time.

A Smarter Way to Manage Food, Home, Family Communication, and Entertainment

Samsung’s latest refrigerators include the 809L Bespoke AI Family Hub^TM + French Door Refrigerator with a 32-inch screen designed to enhance four key aspects of daily life: Food, Home, Family Communication, and Entertainment[16]. Using an internal camera, the AI Vision Inside feature can recognise up to 33 different food items[17], including both fresh and processed foods, being put in or taken out to help with smarter food management and personalised meal recommendations.

Beyond food management, Samsung’s AI-powered screens transform the refrigerator into a smart home hub, providing seamless control over connected appliances. With Map View, users can monitor and manage Samsung appliances and third-party smart devices, such as smart lights and plugs[18]. SmartThings Energy helps track and optimise energy usage, while Bixby voice assistant delivers personalised assistance by recognising individual family members’ voices[19].

The Daily Board feature enhances family communication by displaying real-time updates, schedules, and daily energy reports. Families can also access a shared gallery for storing memories and a digital calendar for easier planning. For entertainment, users can enjoy Spotify integration, SmartView Mirroring for screen sharing from smartphones[20] or Samsung TVs, and a dedicated photo gallery to add a personal touch to the kitchen.

Samsung Home Appliances Bring Easy to Use, Care to Consumers

In 2025, Samsung continues its commitment to bringing further innovation to Australian homes through its “AI Home” vision and its pledge to integrating AI across the connected experience to cater to diverse lifestyles — through the core benefits of Easy to Use and Care.

Thanks to the adoption of the AI Home display, users will find it easier than ever to engage with the full functionality of their Bespoke AI appliances. The smart screen is now an even better central control hub, even connecting compatible third party devices through SmartThings without the need for a separate hub device.[21] Users can also utilise features like the refrigerators’ Daily Board to receive personalised information and better manage their day — or use Map View to effortlessly monitor and control other connected devices.

The upgraded Bixby allows for easier control of appliances through voice commands and enhances usability through new features like Voice ID.[22] It personalises services by recognising the user’s voice, automatically switching to the Samsung account of the speaker and showing their calendar on the screen. And if that person also uses the low vision option on their Galaxy smartphone, it will be automatically synced to the screen for a better viewing experience.

New SmartThings services have also been introduced including Family Care,[23] which sends an alert to other family members if a user’s movement is not detected at the set time — or if there is no activity for a certain amount of time after the last activity. It is also possible to use the robot vacuum cleaner to look for signs of an emergency, with all of this functionality being tightly secured by Samsung Knox.

Continued Efforts to Deliver Reliable Experiences

To complete its “AI Home” vision for 2025, Samsung is committed to delivering truly smart and secure home experiences for Australian households. To do so, Samsung will apply enhanced Knox security to devices across the line up so that users will be able to enjoy their AI Home experience with peace of mind. This year in particular, Trust Chain, which is part of Knox Matrix, is applied to all Wi-Fi enabled appliances launching in 2025. Users can continuously monitor products’ security status in real time through the dashboard.[24]

Knox Vault is also applied to home appliances for the first time,[25] storing user information, such as passwords and authentication information, in a separate hardware chip.

Samsung aims to create safer and more reliable smart home experiences that users can enjoy with comfort and peace of mind.

With the launch of the 2025 Bespoke AI range, Samsung continues to push the boundaries of AI-driven innovation, smart home connectivity, and energy efficiency. From intelligent food management and seamless home control to powerful, adaptive cleaning solutions, the latest line up is designed to simplify everyday life while delivering a more personalised and connected experience. As AI becomes an integral part of the modern home, Samsung remains committed to developing intuitive, high-performance appliances that enhance convenience, efficiency, and overall home living for Australian households.

The 2025 Samsung Bespoke AI Home Appliances, including Bespoke AI Jet Ultra will be available on Samsung.com and across major retailers from 31 March.

[1] Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard, using a handheld type vacuum cleaner (with no brush) in Jet mode.

[2] AI Home display refers to the 7″ or 9″ LCD screen on the product. Does not mean all services available on the AI Home are AI or generate information or outcome using AI. Certain functions accessible through the AI Home utilize AI-based algorithms, which can be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.

[3] Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard. Measured at the inlet of the non-motorized tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged.

[4] The stated run time applies when using a large capacity battery (3970mAh) and the minimum power level with a non-motorized tool attached. Results may vary depending on actual usage.

[5] The updated functions of AI Cleaning Mode 2.0 can be activated after registering the stick vacuum cleaner on the SmartThings App. The operation of AI Cleaning Mode 2.0 may be limited in certain environments, such as when the All-in-one Clean Station is unplugged or Wi-Fi connection is unstable or the Bluetooth connection status between the stick vacuum cleaner and the All-in-one Clean Station is unstable. If AI Cleaning mode 2.0 does not work frequently, please move the All-in-one Clean Station to a space without obstacles nearby. To enable continuous function updates, users should keep the Wi-Fi in the house on at all times.

[6] The ability to identify different cleaning environments and the time it takes to change the settings can be affected by environmental conditions.

[7] Refers to dust particles smaller than 5.5mm

[8] Corner and floor-wall joint detection only operates in hard floor environments. “Corner” refers to the area where two flat and closed walls meet. The suction power increases about 2-3.5 seconds after the brush is pressed against the wall. If the brush contacts only one side of the corner or if there is a gap in the corner, it may not be recognised as a corner, and the recognition accuracy and reaction speed may vary depending on the wall shape and actual usage environment.

[9] The brush rotation speed (rpm) can only be adjusted when using the Active Dual Brush.

[10] Refers to dust particles in the size range of 0.5 to 4.2µm.

[11] Based on internal test in accordance with the IEC 62885-2 Cl. 5.11 standard, using Jet Mode. Results may vary depending on actual usage.

[12] Based on testing by SGS-IBR Laboratories, in accordance with the ASTM F3150 standard, using Jet Mode. Results may vary depending on actual usage. Compared to our non-HEPA filter model. Refers to dust particles with the size of 0.3µm or above.

[13] AI Home refers to the 7’’ or 9’’ LCD screen on the product. Samsung account and SmartThings app required to access AI Home. SmartThings app available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Does not mean all services available on the AI Home are AI or generate information or outcome using AI. Certain functions accessible through the AI Home utilise AI-based algorithms, which can be updated periodically to improve accuracy. **Appliances must be connected to the refrigerator via the SmartThings App and using the same Samsung account.

[14] Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Its service availability may vary depending on the country, language, and dialect.
**Supported in the following languages: English (US, UK, India), Korean, Spanish (Latin America, Europe), French, German, Italian and Portuguese (Brazil). The following scenario is based on English (US) and may vary depending on user language settings.

[15] AI Home refers to the 7’’ or 9’’ LCD screen on the product. Samsung account and SmartThings app required to access AI Home.SmartThings app available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Does not mean all services available on the AI Home are AI or generate information or outcome using AI. Certain functions accessible through the AI Home utiliseAI-based algorithms, which can be updated periodically to improve accuracy.

[16] Some services available on the AI Family Hub generate information or outcomes using AI. AI Vision Inside utilises AI-based algorithms, which may be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information

[17] Red light will turn on when camera is working. User’s appearance may be captured, but surroundings other than food item will be automatically blurred. *As of March 2024, AI Vision Inside can recognise up to 33 food items like fresh fruits and veggies. Items need to be scanned 1 at a time. If the food is not recognisable, it may be listed as unknown item. AI Vision Inside cannot identify or list any food items in the fridge door bins or freezer. It recognises food items based on an on-device smart food management system which combines food detection and classification models to help identify food items. Learning models may be updated periodically to help improve accuracy. *User may need to manually operate the list for accuracy.

[18] Using the SmartThings app, which is available on Android and iOS devices. A Wi-Fi connection and Samsung account are required.

[19] Using the SmartThings app, which is available on Android and iOS devices. A Wi-Fi connection and Samsung account are required.

[20] Compatible with all major apps on Samsung Galaxy s6 models or later, running Android 8.1 or higher.

[21] Available in the refrigerators’ 32” AI Family Hub and/or 9” AI Home. A Wi-Fi connection and a Samsung account are required. All products must be connected to SmartThings. Only 3rd party devices that are compatible with SmartThings can be registered.

[22] Bixby availability may vary depending on the country. Bixby only recognizes certain accents and dialects of English (U.K.), English (U.S.), English (India), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Spanish (Latin America), Spanish (Spain) and Portuguese (Brazil). Voice ID will be available starting May of 2025 through Smart Forward update. Launch date may differ according to region and country. Bixby activated Samsung Account is required. Up to six accounts can be registered per device. To increase the accuracy of identifying each voice, it is recommended for you to register your voice in quiet surroundings. Voice ID is done based on the tone of voice used during registration process. Any change or modification to your voice may lead to misidentification.

[23] Appliance must support Wi-Fi and connect to SmartThings to activate service. Users can activate the service on the SmartThings.

[24] Trust Chain Dashboard is applied to appliances with 7-inch or 9-inch AI Home, and AI Family Hub screen launching in 2025.

[25] Knox Vault is applied to Bespoke AI Jet Bot Steam Ultra and appliances with 7-inch or 9-inch AI Home, and AI Family Hub screen launching in 2025, except Bespoke AI Oven.

Samsung Electronics Australia has expanded its refrigerator offering, giving Australians more choice with the introduction of a new Side-by-Side range and upgraded French Door models. The additions to the refrigerator line-up deliver the latest in Samsung’s smart technology, design and modern styling, all ideally suited to Australian households.

The updated range meets the changing needs of Australians, both in terms of connected home functionality and style. With 80 per cent of Australians expressing a love for modern-looking, sleek appliances¹, Samsung’s new Side-by-Side refrigerators come with the choice of a matte-black or silver stainless steel finish. Responding to consumer insights that show Australians consider black appliances most aligned with modern design³, Samsung now offers over 20 black refrigerators across the range.

“Style is a high priority for Australians and when many are looking for the fridge that best suits their needs, they are not just evaluating on features and functionality, but the right look too,” said Jeremy Senior, Head of Consumer Electronics, Samsung Electronics Australia. “The kitchen is at the heart of many Australian households, it’s incredibly important that Samsung strives to provide the very best in design and innovation that continues to meet those needs.”

Smart and Sophisticated

The new Samsung Side-by-Side refrigerator range features a stylish flat door design with recessed handles that is designed to fit in a standard Australian kitchen cavity². The Side-by-Side range incorporates Samsung’s SpaceMax Technology^TM, which uses high-efficiency insulation that keeps the internal walls thin, creating more storage space inside the fridge without increasing the external dimensions³. It also offers the option of a non-plumbed water and ice dispenser model⁴, meaning even Australians in rental properties can choose to enjoy chilled water or ice straight from the fridge door without the hassle of plumbing – just fill the 4.5L water jug inside and you’re good to go! Samsung has also introduced two new French Door models, one finished in black stainless steel – adding further to Samsung’s modern style offering – and the other in stainless steel finish. The new models are Samsung’s first fridges to boast smart capabilities outside of the Family Hub^TM range, enabling more Australians to remotely control their refrigerator and its settings while home or on the go using the SmartThings app on their compatible smartphone⁵. Both also feature a new Bixby update that allows users to control their fridge using their voice, along with Samsung’s innovative Twin Cooling technology, Entertainer’s Drawer and flexible shelving.

According to Senior, launching the new French Door models with integrated smart technology will make connected home experience accessible to more Australians: “At Samsung, we believe in meaningful innovation that delivers genuine human benefits. By introducing connected technology into our French Door range, we look forward to seeing more Australians enjoy the benefits of SmartThings and Bixby when managing their households.” Samsung’s new French Door and Side-by-Side range are available now from leading retailers.

Pricing

¹ TNS Australia (September 2017) – 1,003 interviews with Australian males and females aged 18-75 years old. Sample was nationally representative of population based on age and gender at a state level.
² Fits a standard 1800mm cavity height. Please review full fridge dimensions to determine suitability.
³ Compared with Samsung refrigerators without SpaceMax technology
⁴ Subject to water tank being refilled
⁵ Available on Android and iOS devices. A Wi-Fi connection is required