Samsung Electronics Australia has begun its highly-anticipated, offer-led Black Friday campaign across Samsung.com, and all major partners spanning retailers and carriers.

The campaign marks the start of ‘shopping’ season, as research reveals over two thirds of Australians shop during the key sales periods[1] – EOFY, Black Friday and Boxing Day – highlighting savvy consumers are upgrading their technology with confidence, to secure the best deal available. Now extending beyond one day, throughout the month of November, Australians can expect an array of attractive offers across the market-leading Galaxy smartphones, tablets and wearables, as well as cutting-edge consumer electronics spanning TVs, soundbars and home appliances including refrigerators and laundry solutions:

• With a Galaxy for everyone, stay connected with Galaxy S26 Ultra, Galaxy S26 FE and Galaxy A Series
• Productivity simplified, powered by the Galaxy Tab S12 Ultra’s performance and display
• Health, fitness and general wellness goals unlocked via Galaxy Watch8 Classic
• Galaxy Buds 4Pro and SmartTag2 are the ultimate travel, commute and leisure accessories
• Entertaining over the festive season is made easier with Samsung French Door Refrigerators
• Keep clothes clean and energy efficient, with SmartThings supported Samsung Washing Machines
• Crowd-favourite and original art TV, the Frame TV balances style and visuals
• Glare free OLED TVs, just in time for a summer sport viewing
• Ground-breaking new technology and colour precision experienced only on a Samsung Micro RGB TV
• Gaming go-to Odyssey Monitor
• And big savings on big screen TVs; and big sound soundbars

With the festive season of gifting and summer of entertaining approaching, this year’s Black Friday campaign coincides with Samsung’s recent recognition by Roy Morgan at its annual Trusted Brands Awards, winning the Consumer Products[2] category for a fifth consecutive year. The recent win reinforces Samsung’s commitment to customer-centricity and importance in providing Australians with trust across both its products’ experiences and support services. As part of this ongoing commitment, Australians can expect a series of Friday Flash sales, live shopping and secret sales available exclusively on Samsung.com, as well as be backed by a 30-day price promise[3]:

• From midday every Monday of November Samsung.com will launch a special Flash Sale (48hrs only)
• From midday every Friday of November Samsung.com will launch a special sitewide stunt promotion (24hrs only)
• Also tune into Samsung on Singles Day 11/11 from midday for another sitewide stunt promotion (48hrs only)

For more information about the Samsung Black Friday campaign, please visit: Samsung Newsroom, and Samsung.com, or visit any major partner for channel specific offers[4].

[1] Nature, research commissioned by Samsung Electronics Australia, August 2025.

[2] https://www.roymorgan.com/findings/10347-roy-morgan-trusted-brand-annual-awards-2026

[3] For more information about the Samsung Price Promise, click here: https://www.samsung.com/au/price-promise/?srsltid=AYCX9vLk7JVRjju4KamuIpm3nSy5XakwbfkmDnlU2CQ3zan1jPoTXZOv

[4] Pricing varies across each channel, with final pricing at partners’ discretion

Samsung Electronics Co., Ltd. today announced Galaxy SmartTag2, launching in Australia on October 12. Galaxy SmartTag2 enables new and better ways for Samsung users to keep track of valuables. Upgrades to the design and usability create even more use cases for the device than ever before.

“We are constantly looking at ways to make people’s lives more convenient through Samsung Galaxy’s innovations,” said Jaeyeon Jung, Executive Vice President and Head of SmartThings, Device Platform Center at Samsung Electronics. “With the Galaxy SmartTag2, we set out to make sure Samsung Galaxy users receive assistance in finding their belongings in an easy and intuitive way. With an enhanced finding experience and a longer battery life, Galaxy SmartTag2 will provide users with greater peace of mind for longer and in more situations.”

The Galaxy SmartTag2 is available in two colour options, Black and White, for AU$55 as a standalone purchase or as part of a 4-pack for AU$169.

Intuitive Features Make Finding Lost Items Easier Than Ever[1]

Galaxy SmartTag2’s brand-new Lost Mode[2] allows users to register their contact information to display a message when the SmartTag2 is scanned. This means a Galaxy SmartTag2 attached to a pet’s collar is now a convenient way to ensure the pet owner’s phone number is always there, in most places where the pet might wander. Lost Mode works with any Samsung mobile device with NFC reader and web browser.

Galaxy SmartTag2 now provides a Compass View feature, enhancing the user experience by providing arrows to show the direction and distance of the Galaxy SmartTag2 in relation to the user. This mode is available on any UWB-supported Galaxy smartphone, such as the Galaxy S23 Ultra[3].

The SmartThings Find app has also been upgraded, with newly registered Galaxy SmartTags now installing a shortcut to the app on the user’s smartphone, allowing users to launch SmartThings Find more quickly. Additionally, the app now features a full screen map view and an intuitive interface, making the user experience even more seamless.

Finally, when switching Galaxy smartphones, SmartTag2 now automatically re-syncs to your new Galaxy smartphone using your Samsung account.

New Modes Mean Longer-Lasting Battery[4]

Users can now enjoy Galaxy SmartTag2 with the brand-new Power Saving Mode, available alongside Normal mode. For users who rely on the Galaxy SmartTag2 to continually track items, Power Saving Mode is the perfect option to extend battery life while ensuring you can keep an eye on your things. Even in Normal Mode, battery life now lasts up to 500 days. With the flexibility to switch between two modes, users can track their valuables – from car keys to bikes – for longer.

Sleek Design Adapts to Even More Conditions and Brings More Use Cases

Galaxy SmartTag2’s new compact size and ring-shaped design was created with ease of use in mind. These accessories can also attach to bags and luggage.

Galaxy SmartTag2’s durability has also been upgraded with an IP67[5] rating for water and dust resistance. For pet owners, there’s no need to worry about everyday wear and tear on the device from their pet’s water bowls or running around outside.

Galaxy SmartTag2 also supports a new pet walking mode, making it easy for users to log walks with their furry friends.

Users can accessorise and help protect their Galaxy SmartTag2 with an array of cases available from Samsung.com/au from October 12. Starting from AU$29, the Galaxy SmartTag2 cases have been designed in an array of bold colours and for different needs, so no matter how users put their SmartTag2 to use they can have the confidence it will be protected.

Peace of Mind, Repackaged

Galaxy SmartTag2 takes advantage of both Bluetooth Low Energy (BLE) and UWB capabilities, leveraging Augmented Reality (AR) Find technology to visually guide users toward their item using their Samsung Galaxy smartphone camera. In addition, Galaxy SmartTag2 works within maximum Bluetooth range of 120 meters and can control smart home appliances through the SmartThings app.

Availability

The Galaxy SmartTag2 and Galaxy SmartTag2 cases will be available in Australia from October 12 from Samsung.com/au and select retail partners.

Customers who purchase the latest Galaxy S23 FE between October 12 and November 1 will be eligible to receive a bonus 4-pack Galaxy SmartTag2 and battery pack via redemption. Offer available from Samsung.com/au and select retail partners. Terms and conditions apply.

To learn more about Galaxy SmartTag2, please visit: http://www.samsung.com/au/

[1] For Galaxy SmartTag2, Samsung account log-in and registration on SmartThings Find is required. Galaxy SmartTag2 needs to be paired with ultra-wideband(UWB)-enabled Galaxy smartphones with Android 11 or higher to fully function. Accuracy may be reduced if there’s an obstacle between you and the tag, such as when the tag is inside a drawer, behind a wall, or in a car.

[2] Contact information and message shown on Lost Mode must be registered beforehand on the SmartThings app.

[3] Current Galaxy products that support UWB include Galaxy Note20 Ultra, Galaxy S21+, Galaxy S21 Ultra, Galaxy S22+, Galaxy S22 Ultra, Galaxy S23+, Galaxy S23 Ultra, Galaxy Z Fold2, Z Fold3, Z Fold4, Z Fold5

[4] Battery life is based on results from internal lab tests for typical usage pattern scenarios conducted by Samsung. Tested with results from a pre-release version of the device using inbox CR2032 battery. Actual battery life may vary depending on different usage patterns, device model, or the battery manufacturer.

[5] Galaxy SmartTag2 is rated as IP67. *Galaxy SmartTag2 is rated as IP67 for water and dust resistance. Based on test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Not advised for beach or pool use. Refer to your device’s user manual for further care and instructions.