New research from Samsung Australia indicates a whopping three quarters (72%) of Australians believe the right technology and entertainment setup can make watching sport at home feel just as special as being in the stadium[1]. As demand for major sporting events continues to outpace ticket availability, and factors such as travel and accessibility influence attendance[2], Australians are increasingly turning to at-home, immersive viewing experiences. In fact, 83% of Australians said they would like to transform an unused room or garage into the ultimate entertainment destination.[3]

Australians’ passion for sport remains as strong as ever, but the way they choose to experience it is evolving. Samsung research found that 91% of Australians believe watching from home offers a more comfortable and convenient experience, while 79% have opted to watch sport or entertainment from home due to the increasing cost of attending live events.[4] The findings underscore a growing shift towards premium at-home entertainment – spanning connected set-ups made up of displays, sound and appliances – where comfort no longer requires compromising the atmosphere of game day.

“For Australians, sport is far more than entertainment. It’s a cultural ritual that brings families, friends, and communities together, and technology is increasingly enhancing the experience, and bringing sport to life in Australians’ homes. We’ve observed a growing demand for premium at-home viewing experiences, with more Australians investing in smart consumer electronics, helping them feel closer to the action – this spans multi-display set-ups made up of TVs, through to smartphones and appliances,” said Phil Gaut, Head of Consumer Electronics, Samsung Australia.

“That’s exactly why Samsung designs its TVs with innovations such as Glare-Free technology for our bright rooms, AI-powered picture enhancement to elevate every moment, alongside connected home appliances and surround audio to deliver a stadium-like experience from the comfort of home, all controlled from the palm of one’s hand via a Galaxy mobile. Whether it’s footy finals, cricket season or a major international event, Samsung is helping Australians experience every moment as it was meant to be seen. It’s truly an exciting time for Samsung as we develop products made for Australians’ spaces, lifestyles and passion-points, and bring immersive experiences to our homes, and surrounded by loved ones.”

Bringing the stadium home

As Australians invest more in their at-home entertainment experiences, the research reveals that creating the ultimate viewing environment is about more than just watching the game. More than half (59%) of Australians believe a big-screen TV is essential[5], highlighting a growing desire to recreate the convenience and atmosphere of a premium venue at home. This is backed by new Samsung insights that show that 60% of Australians believe the bigger the TV screen, the more immersed they feel in what they’re watching, while 68% agree bigger screens makes content look more lifelike[6].

Creating that stadium-like atmosphere at home starts with the screen itself. To meet growing demand for immersive viewing experiences, Samsung expanded its range of 98-inch-plus TVs from four models in 2025 to up to 10 by the end of 2026 across Micro RGB, The Frame, Neo QLED and Mini LED ranges. The expanded lineup gives Australians more choice across screen sizes, display technologies and price points, making it easier to bring a larger-than-life viewing experience into a wider range of homes and entertainment spaces[7]. To recreate the atmosphere of being at the stadium, nearly a third (31%) believe an immersive sound system is essential, helping deliver the roar of the crowd, every commentary call and key match moment straight into the home[8].

Food and drink are also key ingredients for the ultimate at-home fan zone. More than two in five Australians (43%) say having a dedicated fridge for food and drinks is a must-have feature, yet many face practical challenges when hosting.[9] One in five (21%) say constantly running back and forth to the kitchen disrupts the viewing experience, while 19% struggle with having enough fridge space to keep food and drinks on hand for guests.[10] This highlights a growing desire for entertainment spaces that keep everything needed for game day within easy reach, and is in line with Samsung’s commitment to smart refrigeration solutions spanning its Family Hub to Side-by-Side.

Today’s viewing experience extends well beyond one main screen, with 72% of Australians also using their phone or another device while watching live sport, movies or entertainment at home.[11] Whether it’s messaging friends and family, checking scores, stats and updates, or engaging with content online, second-screen habits have become a core part of how Australians watch. Second-screen usage comes in tandem of multi-screen smartphones, and growth in the foldable form factor. In fact, more than one in four (28%) use an additional screen to watch replays, highlights, bonus content or other entertainment simultaneously[12], showing the increasing demand for the Galaxy Z series, and connected experiences that help fans stay engaged without missing a moment.

With these factors in mind, many are looking beyond the living room and unlocking the potential of underutilised spaces to create dedicated entertainment zones. More than two in five (41%) see their garage as a space with entertainment potential[13], while 40% admit it is currently used primarily for storage.[14]

Samsung’s top tips for making the ultimate fan zone made for Australians

As Australians look for new ways to elevate their game-day experience in underutilised spaces, Samsung’s connected ecosystem of TVs, audio, mobile and home appliances is helping transform how sport is enjoyed at home. Whether hosting friends and family for footy finals, following live scores across multiple matches, or simply creating a more immersive viewing experience, Samsung’s latest innovations are designed with passionate sports fans in mind.

Big screen, matched by big sound:

Samsung Micro RGB R95H 4K Samsung Vision AI TV

• Australians love big screens, meaning every seat in the house is a good one helping fans feel closer to every moment of the action.
• With Samsung Vision AI for intelligent picture enhancements and Glare-Free technology, clear visibility and vibrant picture quality in a variety of lighting conditions is achievable.

Samsung Q-Series HW-Q930H Soundbar

• Create a powerful, stadium-like audio experience – optimised via intelligent Adaptive Sound – that scene-by-scene helps bring every crowd roar, commentator call, and match-winning moment to life.
• Experience the true environment via SpaceFit Sound, tailoring the experience to the space’s unique acoustics, making viewers feel part of the action.

Extra fridge room for gameday refreshments:

Samsung AI Home Side-by-Side Refrigerator

• Effortlessly elevate hosting by curating meals with Samsung Food suggested recipes, and keep drinks cool with Power Freeze, helping hosts spend more time with guests and less time making trips to the kitchen.
• Enjoy the game guilt free, knowing AI Energy Mode is working behind the scenes to reduce energy consumption.

Full ecosystem in the palm of your hand:

Samsung Galaxy Z Fold8 Ultra

• The ultimate productivity companion for sports fans – keep across scores, the group chat and live news with multi window, multi-tasking.
• Manage the TV, soundbar, refrigerator setting from the palm of your hand through the SmartThings app.

Availability

Samsung proudly produces a range of TV, sound solutions, home appliances and smartphones that are made for Australians love of entertainment, sports and group gatherings. This footy finals season find out more about Samsung’s full range of home entertainment products at samsung.com/au.

[1] Pureprofile Research, commissioned by Samsung, August 2026, n=1,016 – (72%)

[2] Pureprofile Research, commissioned by Samsung, August 2026, n=1,016

[3] Pureprofile Research, commissioned by Samsung, August 2026, n=1,016

[4] Pureprofile Research, commissioned by Samsung, August 2026, n=1,016

[5] Pureprofile Research, commissioned by Samsung, August 2026, n=1,016

[6] Pureprofile Research, commissioned by Samsung, April 2026, n=1,020.

[7] Based on internal sales data as of September 2026

[8] Pureprofile Research, commissioned by Samsung, August 2026, n=1,016

[9] Pureprofile Research, commissioned by Samsung, August 2026, n=1,016

[10] Pureprofile Research, commissioned by Samsung, August 2026, n=1,016

[11] Pureprofile Research, commissioned by Samsung, August 2026, n=1,016

[12] Pureprofile Research, commissioned by Samsung, August 2026, n=1,016

[13] Pureprofile Research, commissioned by Samsung, August 2026, n=1,016

[14] Pureprofile Research, commissioned by Samsung, August 2026, n=1,016

From busy mornings to summer entertaining and weekend meal prep, Australian homes have their own rhythms. Samsung appliances are designed around the way Australians actually live, with capacity, connectivity, and efficiency built-in to help make everyday life more convenient, and more personalised to suit every unique Australian lifestyle.

Samsung’s made for Australians approach to appliances is resonating with local consumers with Samsung’s refrigerator line-up voted ‘Top Value’, ‘Most Reliable’, ‘Top Performance’, and ‘Most Recommended’ in the 2026 Finder Customer Satisfaction Awards[1]. Samsung’s Top Load Washing Machines were also voted ‘Most Loved’ by Australians[2] indicating that local consumers want large capacity, connected appliances that support their routines easily, intelligently, and reliably over the long term.

Here are five ways Samsung appliances are made for Australians.

Made for Australians with big families and big plans

Samsung insights show that Australian families want more flexibility from their appliances. In the kitchen, one in three (38%) Australians wish they had more fridge space for summer entertaining, and more space for storing bulk cooked meals in the winter (34%). In the laundry, over a fifth of Australians (30%) say they’d wash more in a single load if they had a bigger capacity washer[3]. Samsung’s ultra-large capacity refrigerators such as the 809L Bespoke AI Family Hub+, and washers and dryers including the 19.5kg Bespoke AI Combo are made for families who want to do more – from getting ahead on the week to hosting a house full of guests – without compromising on space.

Samsung’s Bespoke AI Combo is the largest all-in-one laundry solution in Australia, capable of up to 30% energy saving via AI Energy Mode[4]. Image simulated for illustrative purposes. Cables not shown.

Made for Australians who love to entertain

What’s more Australian than opening your home to friends and family? More than half of Australians have told Samsung that having drinks chilled and platters prepped before guests arrive is key to being a great host[5]. Samsung’s range of Bespoke French-Door refrigerators are designed to make hosting effortless, with flexible shelving and an in-built Beverage Centre featuring an Autofill Jug[6] and Auto Ice Maker[7]. That means more room for platters, more cold drinks on hand, and less last-minute preparation, freeing up more time to spend with guests.

Samsung’s range of French-door refrigerators offer flexible shelving to meet various storage needs. Image simulated for illustrative purposes. Cables not shown.

Made for Australians who need things done quickly

From school uniforms to fancy delicate fabrics, Australians are looking for smarter ways to tackle laundry and care for their clothes. Samsung insights reveal that one in three (36%) believe smart devices are key to unlocking greater control over daily tasks[8]. Samsung’s AI-powered Bespoke laundry appliances like the 12kg Bespoke AI Front-load Washer take the effort out of washing with Super Speed cycles[9], Auto Dispense, fabric detection[10] and SmartThings connectivity[11], helping Australians stay in control at home or on the go.

Made for Australians who prioritise energy efficiency

If you feel frustrated when the fridge door is left open because it wastes energy, you’re not alone. 71% of Australians feel the same[12] and believe smart devices can play a role in helping to reduce energy and water bills. This is an area where Samsung’s AI-powered appliances excel; from adapting water levels and temperature to each wash load, to monitoring and managing energy use through SmartThings, to achieving 10 Star Energy ratings on select Bespoke AI Dryer models like the 17Kg AI Heat Pump Dryer[13]. It’s a smarter approach to running the home, putting control back in Australians’ hands.

Samsung’s range of home appliances can connect via SmartThings, giving you a central platform to manage and monitor your home. Image simulated for illustrative purposes.

Made for Australians who love when things work better together

Two in three Australians believe appliances that work better together make household tasks easier[14]. Samsung agrees and has spent nearly a decade connecting compatible appliances through SmartThings[15] to build personalised AI ecosystems across the home. By learning routines, remembering preferred settings and anticipating what help is needed next, Samsung appliances are designed to help Australians spend less time managing their home, and more time living in it.

From bigger families and busy entertainers, to Australians chasing efficiency and a more connected home, these insights reflect what Samsung has spent years learning about the way Australians actually live: great appliances aren’t one-size-fits-all.

To check out Samsung’s range of Home Appliances, visit samsung.com/au/home-appliances/

[1] Samsung’s Refrigerator line-up voted Top Value, Most Reliable, Top Performance and Most Recommended. Finder Customer Satisfaction Awards, 2026. n= 50,000.

[2] Samsung’s Top Load Washing Machines voted Most Loved by Australians. Finder Customer Satisfaction Awards, 2026. n= 50,000.

[3] Samsung commissioned research by Pure Profile, August 2025. N=1,010.

[4] Tested on the WW90DG6U34LE Samsung washing machine comparing results with AI Energy Mode turned on (0.34971kWh) and off (0.51471kWh). Tested with 5kg load on Cotton Cycle with dry powder detergent at 40°C. Actual energy saving may vary, depending on variables including the wash cycle, type of detergent, laundry materials and settings.

[5] (58%) Samsung commissioned research by Pure Profile, August 2025. N=1,010.

[6] Bisphenol A (BPA) is found in polycarbonate plastics and epoxy resins, which are often used in food and beverage containers, and has been linked with possible adverse health effects.

[7]Select models only. Check out the range via www.samsung.com/au

[8] (36%) Samsung commissioned research by Pure Profile, August 2025. N=1,010.

[9] Super Speed cycle thoroughly washes up to a 5kg load in just 39 minutes with dynamic drum rotation and Speed Spray to help remove detergent quickly and reduce rinse time. Based on using Super Speed at the default settings with a 5kg load

[10] Based on an advanced AI-created algorithm. It may not detect certain fabrics or accurately identify them when a load includes a mixture of different fabric types. To prevent wear, wash like fabrics together.

[11] To use SmartThings, download the App from the Galaxy Store, Google Play Store, or Apple App Store. The supported OS specification, required storage space, and other usage environment for the SmartThings app can be found on the app download page in each app store. SmartThings has compatibility constraints, and the compatible environment may be updated periodically. Supported OS specifications and app screen configuration may change with app updates.

[12] Nature Research, CE One insights commissioned by Samsung Australia, April 2025. Nationally representative, n=1,012.

[13] Tested in accordance with IEC 61121:2013/8kg Wash load/Cotton Cupboard with Heat pump (DV80F5E4HGW) vs. without Heat pump (DV80H4100CW). Individual results may vary.

[14] (67%) Samsung commissioned research by Pure Profile, August 2025. N=1,010.

[15] Available via the SmartThings App on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. T&Cs apply.

Between managing energy bills, keeping the fridge stocked, and staying on top of household chores, running a home can sometimes feel like a full-time job. But what if your home could help manage those tasks for you?

Powered by SmartThings[1], Samsung TVs and Bespoke AI appliances come together to deliver a smart home experience through one connected ecosystem. This single platform allows you to monitor connected devices, automate routines and optimise everyday tasks, creating a home that adapts to your lifestyle so you can fully enjoy moments at home without worrying about the next task.

Whether you’re looking to monitor your energy consumption or simplify chores, SmartThings works quietly in the background to enable better living.

What’s the best way to reduce energy use and effort on household chores?

The Bespoke AI Laundry Combo automates washing and drying for your laundry, with effective energy use through AI Energy Mode in SmartThings Energy[2] Image simulated for illustrative purposes.

Laundry is one of the most time-consuming household chores, often requiring a lot of attention while draining significant amounts of energy. Samsung’s Bespoke AI laundry solutions are designed to simplify laundry care while optimising energy consumption throughout the washing and drying process.

Do the Smart Thing with SmartThings: Activate AI Energy Mode[3] on your Samsung Bespoke AI Laundry Combo to automatically reduce energy consumption by up to 20% -during washing and 10% less during drying cycles.

While you get on with other tasks, your Bespoke AI Laundry Combo takes care of the laundry efficiently:

• Smarter laundry with less effort: AI Wash & Dry+ on the Bespoke AI Laundry Combo automatically detects the weight of each load and adjusts water usage, detergent dosage, and cycle duration accordingly[5].
• Intelligent, laundry care: Heatpump Drying Technology on the Bespoke AI Laundry Combo recycles warm air during drying.

How can I keep groceries fresh and stay on top of my kitchen?

Keep your groceries fresh and save energy with the Bespoke AI Home Refrigerator. Image simulated for illustrative purposes.

We’ve all been there – finding ingredients in the fridge that are no longer fresh when you finally need them. With the Bespoke AI Home Refrigerator  and SmartThings, homeowners gain greater visibility and control over one of the major appliances in their home.

Do the Smart Thing with SmartThings: Enable SmartThings notifications such as Door Open Notification[6] to receive alerts whenever the refrigerator door is accidentally left ajar, helping prevent cold-air from escaping unnecessarily and affecting freshness of any food inside.

From keeping ingredients fresh to providing convenient access to recipes and connected devices, your Bespoke AI Refrigerator Family Hub supports everyday life in more intelligent ways:

• Helps keep your food fresh: No matter where your food is stored in the fridge, All-around Cooling technology continually checks the internal temperature and blows out cold air while metal Cooling duct helps maintain a consistent internal temperature to help keep your food fresh.
• Get recipes and other helpful information: The built-in 9″ Bespoke AI Home Refrigerator[7] extends the SmartThings experience by providing access to connected Samsung devices, apps, recipes and home controls directly from your refrigerator door.

How do I stay cool all day without worrying about electricity costs?

Enjoy all-day, energy-efficient comfort with the Bespoke GEO WindFree Air Conditioner. Image simulated for illustrative purposes. Cords not shown.

When temperatures rise, staying comfortable often means relying more heavily on air conditioning.

Introducing the Samsung Bespoke GEO WindFree Air Conditioner, a split-system air conditioner that gently and evenly disperses air to cool the room, creating a comfortable environment without the unpleasant feeling of cold wind on your skin.[8]

While you are relaxing comfortably, your Bespoke GEO WindFree Air Conditioner keeps high costs at bay:

• AI Energy Mode[9] continually analyses usage patterns and environmental conditions to optimise compressor operation, making efficient adjustments for all-day comfort.

The true value of a smart home is not simply having more smart devices. It is having devices that work together seamlessly. With SmartThings at the center of the experience, your Samsung TV and Bespoke AI appliances become part of a connected ecosystem that helps automate everyday chores and simplify household management.

Whether you’re looking to elevate life at home, or find smarter ways to manage everyday routines, Samsung’s connected devices and appliances work seamlessly behind the scenes to simplify household management, so you can spend less time working on tasks and more time enjoying life at home.

Can I set up a smart home easily with just my TV?

Seamless control of your smart home, from your Samsung TV. Image simulated for illustrative purposes. Cords not shown.

When you think about smart homes, you might imagine additional hubs, sensors and expensive setups. In fact, your smart home journey can begin with a device you already have at home.

Other than the SmartThings app on your compatible mobile phone, many Samsung TVs enable users to control and optimise compatible Samsung devices for a more tailored and smarter lifestyle.[10]

Do the Smart Thing with SmartThings: Open the SmartThings app on your Samsung TV to expand your TV’s role in managing connected Samsung devices throughout your home, directly from the dashboard.

For more information about SmartThings please visit samsung.com/au/smartthings/

[1] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. For a list of compatible connected devices, visit https://www.samsung.com/au/smartthings/.

[2] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. The SmartThings App, a Wi-Fi connection and a Samsung account are required to use AI Energy Mode.

[3] Available on Android and iOS devices. The SmartThings App, a Wi-Fi connection and a Samsung account are required to use AI Energy Mode. Feature may vary by country, region or compatible device and the available saving options may vary by region.Can be applied when the selected washing temperature is 20~40°C. Based on internal testing on the WW11BB944AGB model in normal usage conditions. Results: Power consumption without AI Energy Mode = 0.539 KWh. Power consumption with AI Energy Mode = 0.145 KWh. Results may vary depending on the actual usage conditions.

[4] Tested on Vipac on the WD90H19AHS Samsung Bespoke AI Laundry Combo comparing results with AI Energy Mode turned on (Wash – Avg 1.3782kWh) and off (Wash – Avg 0.44799kWh / Dry – Avg 1.5503kWh). Washer: Tested with 4.6kg dry load on the Cotton cycle at 40°C. Report No: 30W-26-0043 – TRP – 138077-0, dated 2 April 2026. Dryer: Tested with 8.8kg wet load on the Super Speed cycle. Report No: 30W-26-0045 – TRP – 137620-0, dated 1 April 2026. Actual energy saving may vary, depending on variables including the wash and/or dry cycle, type of detergent and laundry materials.

[5] AI Wash & Dry+’s detection and sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy.

[6] Available on Android and iOS devices. Wi-Fi connection and login to Samsung account required.

[7]  A Wi-Fi connection and a Samsung account are required to access the AI Home, our network-based service, including apps, and other smart features available through your refrigerator. You may need to use a separate device e.g., your laptop/desktop or mobile device, to create/log into a Samsung Account. If you choose not to log-in, you will not be able to enjoy any features available on the AI Home, such as the services available on the SmartThings App and the phone call features. Recipe recommendations and Bixby accessible through the AI Home utilise AI (based on deep learning models, which may be updated periodically to improve accuracy). To access your AI recipe recommendations, click on the ‘Food’ service within the SmartThings App in the AI Home menu. The AI Home screen activates only upon touch. Appliances must be connected to the refrigerator via the SmartThings App and using the same Samsung account. Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Its service availability may vary depending on the country, language, and dialect.

[8] Based on internal testing. Tested on the AR12TXCAAWKEU model compared with the Samsung conventional AQ12EASER model, measuring the time taken to reduce the room temperature from 33°C to 25°C. **Based on internal testing. Tested on the AR12TXCAAWKNEU model. WindFree mode generates only 23dB of noise, compared to 26dB with the Samsung conventional model.

[9] AI Energy Mode can be activated through Smart Things app while using a Auto mode. A Wi-Fi connection, Smart Things App and Samsung account are required. Smart Things App Stores user data, preferences and usage patterns in Samsung AI Cloud to suggest most useful options.

[10] Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice. Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account. Connected devices are sold separately. UI is subject to change without prior notice.

This is the first question many people ask when they need to purchase a new washer, oven, or refrigerator — and price is often the first thing to grab their attention. But what keeps consumers satisfied years after a purchase is something else: confidence that the appliance will continue to perform day after day, year after year.

Samsung Electronics’ recent global consumer survey suggests exactly that. When asked to rank the factors they consider most important when purchasing home appliances, respondents placed durability second only to product price. Nearly half (48%) identified long-term durability as a top consideration, and 36% said its importance has increased compared with three years ago.[1]

Image simulated for illustrative purposes. Not all depicted products are available in Australia. Cables not shown.

The message is clear: consumers are thinking far beyond the moment of purchase. They are looking for products they can rely on over the long run.

And perhaps that’s why, Samsung appliances don’t perform solo — they sing in harmony. Dependability is shaped not only by the hardware inside an appliance, but also by the support that helps it perform at its best over time. Like a well-rehearsed choir, key elements work together behind the scenes to help Samsung appliances stay dependable throughout their lifespan: long-term software support, proactive care, and durable core components.

Keep Performance in Tune: Up to Seven Years of Software Updates

Even the best hardware can benefit from staying up to date.

Samsung provides up to [2] for supported home appliances through over-the-network (OTN) updates. These updates help keep appliances current with the latest software improvements or bug fixes after they have been installed in the home.

The result is an experience that continues to improve over time. Appliances can gain new features and services upon availability without requiring users to replace the product itself.

Just as a familiar song can sound fresh with a new arrangement, Samsung appliances can continue delivering new experiences throughout their lifecycle.

Listen Before Problems Become Louder: Remote Management through SmartThings[3]

Every great performance needs someone paying attention behind the curtain.

Samsung’s (HRM)[4] service helps provide proactive care by monitoring appliance status with customer consent.[5] Connected appliances can send diagnostic information that helps identify potential issues before they become larger concerns.

When service is needed, the same data can help support fast and efficient assistance, helping users get back to their daily routines sooner.

Rather than waiting for something to go wrong, Samsung appliances work quietly in the background to help keep everything running smoothly.

Samsung’s Home Appliances within the SmartThings ecosystem. Image simulated for illustrative purposes. Not all depicted products are available in Australia. Cables not shown.

Never Miss a Beat: Durable Components

Of course, reliability starts with the parts that do the heavy lifting every day.

Key Samsung appliances, including refrigerators and washing machines, feature AI Inverter technology in critical components such as compressors and motors. Drawing on Samsung’s , these components intelligently adjust their operation according to usage conditions.

By continuously adapting to real-world usage, these components help improve efficiency, reduce wear and support long-lasting performance.

It’s a bit like a skilled choir knowing exactly when to raise or lower its voice – delivering the right performance at the right moment without missing a beat.

Achieve Home Appliance Harmony: Reliability That Lasts

People may not see software updates working in the background. They may not notice diagnostic data helping prepare a service visit. And few will ever watch an inverter motor adjusting itself in real time.

But what they do notice is when the appliances they depend on simply keep doing their job.

Reliability may not be the loudest feature in the room. But it is often the one people remember the longest and appreciate the most.

And that’s another reason why Samsung appliances continue to earn and maintain trust in homes around the world.

[1] Based on Samsung’s DA Global Usage & Attitude survey conducted in July 2025 across seven countries including United States, Brazil, Germany, France, Italy, India and Thailand.

[2] Wi-Fi-enabled Samsung home appliances will be eligible for software updates for up to seven years after launching, starting from models launched in 2024. Software updates are provided for up to 7 years from each appliance project’s initial launch, regardless of the local launch date. These are provided to appliances excluding cases where hardware limitations, such as memory or chip performance, may restrict the updates.

[3] A Wi-Fi connection and a Samsung account are required. For a list of compatible connected devices, visit https://www.samsung.com/au/smartthings/

[4] HRM is supported on SmartThings-enabled models released after 2019. Must download the SmartThings app available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[5] Includes both fault and non-fault diagnosis. The fault diagnosis is based on an error code on the product while the non-fault diagnosis is a perceived defect that occurs as a usability issue without generating an error code. Certain issues can be detected by AI based on the operational data, regardless of whether it generates an error code or not.

That’s a question many people still ask when they hear about smart home technology. Samsung’s SmartThings platform now connects millions of users around the world[1] and supports products from thousands of partner brands[2]. Yet for many people, the idea of a connected home can still feel a little abstract.

Maybe you’re not sure whether your devices are compatible. Maybe setting everything up sounds complicated. Or perhaps you’re wondering whether connecting your appliances will make any meaningful difference in everyday life.

The answer may be simpler than you think.

For many Samsung products, getting started is quick and calm. If a Samsung appliance includes a SmartThings QR code, simply scanning it and following the on-screen instructions will quickly connect the product to the SmartThings ecosystem.[3]

And once connected, a whole new side of the home begins to open up.

The Virtual Home: Try Before You Connect

For people who are still unsure whether a connected home offers long-term value, Samsung offers a way to experience SmartThings before setting up a single device.

The Virtual Home website is an interactive online experience that lets visitors explore a SmartThings-connected home without downloading an app or connecting any products[4]. Accessible through web browsers, Virtual Home offers a glimpse into how SmartThings can help simplify daily life.

Upon entering Virtual Home, visitors are greeted by a SmartThings dashboard featuring Home, Devices, Life, and Routines tabs.[5]

The Home screen provides an overview of a connected household. Users can check the status of devices connected to SmartThings throughout the home, from the air conditioner in the bedroom and the curtains by the window to the robot vacuum in the living room. Then, 3D Map View allows users to navigate the virtual home and explore devices room by room.[6]

It’s a simple way to understand not just what SmartThings is, but what it feels like to use.[7]

The Life tab is designed around these kinds of practical benefits. The tab provides easy access to features and services like Energy,[8] and Pet Care[9]. For example, right at the top is SmartThings Energy, which helps users monitor energy consumption across connected devices, providing visibility into power usage, estimated utility costs and savings generated through AI Energy Mode[10].

Sometimes, a connected home isn’t about controlling devices. It’s about staying connected to the people who matter most. Family Care4 in the Life tab, can help users keep an eye on loved ones from afar by using activity data from connected Samsung appliances and mobile devices.[11]

Within Virtual Home, for example, users can see that “Mum” has started her day normally, while “Father-in-law” has not shown expected activity patterns. In this way, the feature can provide additional peace of mind and encourage users to check in when something seems unusual.

SmartThings: A Home That Helps Out Behind the Scenes

The real value of a connected home often comes from the small conveniences that add up throughout the day.

Imagine relaxing on the sofa on a warm afternoon. Sunlight is streaming through the windows and the room is beginning to heat up. You’d like to close the blinds or lower the air conditioner temperature, but you’re comfortable exactly where you are.

Instead of getting up, SmartThings lets you manage connected devices directly from your compatible phone. With a few taps, your smart blinds can be adjusted and the room temperature can be changed without leaving your seat. These may seem like small moments, but they are exactly where connected experiences can make everyday living feel easier.

Connected Convenience Is Just One QR Code Away

Smart home technology is often discussed in terms of ecosystems, connectivity and platforms. But for most people, the question is much simpler: Will it make my life easier?

SmartThings is built to answer that question with an emphatic “yes,” through practical user experiences that help save time, reduce everyday hassles, and provide greater visibility into the home.

Whether it’s adjusting the temperature from the sofa, checking in on a loved one, or monitoring energy use, the benefits become easier to understand once they’re experienced firsthand.

The washing machine still washes clothes. The dishwasher still cleans dishes. But now, SmartThings simply helps those appliances do more, and do it better. Explore SmartThings to spend less time managing your home and more time living in it.

https://www.samsung.com/au/smartthings/

[1] SmartThings operates in more than 200 countries with over 3.5 million users in Australia as of 6 August 2026. For more information, visit https://www.samsung.com/au/smartthings/

[2] Full list of compatible devices available here https://www.samsung.com/au/smartthings/compatible-devices/

[3] A Wi-Fi connection and a Samsung account are required. For a list of compatible connected devices, visit https://www.samsung.com/au/smartthings/

[4] Requires Samsung Account, internet connection and SmartThings enabled devices. Please visit www.samsung.com/au/apps/smartthings/ for a list of current compatible devices.

[5] For demonstration purposes only. UX may vary.

[6] A Wi-Fi connection and a Samsung account are required. Third-party devices must be SmartThings compatible.

[7] For demonstration purposes only. UX may vary.

[8] The SmartThings App, a Wi-Fi connection and a Samsung account are required to use AI Energy Mode. Feature may vary by country, region or compatible device and the available saving options may vary by region.

[9] The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[10] The SmartThings App, a Wi-Fi connection and a Samsung account are required to use AI Energy Mode. Feature may vary by country, region or compatible device and the available saving options may vary by region.

[11] Remote control is available when the caregiver has been set up to remotely control the care recipient’s devices. Availability may vary depending on product, model and region.

Across Southeast Asia and Oceania, consumers have been quick to embrace technology that makes everyday life simpler. From digital commerce and mobile payments to super apps and connected services, digital experiences are now integral to how people shop, communicate, work and manage daily life.

That same expectation is shaping how people approach artificial intelligence. As the world commemorates AI Appreciation Day this July, the shift is clear: AI is moving from experimentation into everyday use. In Southeast Asia and Oceania, where mobile-first lifestyles and digital adoption are among the highest in the world, people are beginning to expect AI to help them work, communicate, make decisions and move through daily life with greater ease.

The more embedded AI becomes in our lives, the more its value will be measured by how meaningfully it improves everyday experiences. The next phase of AI, which we will be unveiling at Unpacked on 22 July in London, will not be defined by technical capability alone, but by how naturally it fits into different lifestyles, understands individual needs and removes friction from daily routines.

From AI Tools to Connected Experiences

For years, technology evolved device by device. Each served a specific role: mobile phones for communication and productivity, wearables for health and activity insights, televisions for entertainment, and appliances for household routines.

Each device only supports one part of the user’s day. But when connected through AI, they can work together in ways that are more responsive to context and easier to act on.

SmartThings is central to making this possible. By bringing devices, services and partners into one connected ecosystem, it helps turn the intelligence offered by individual features into seamless experiences that are more natural and relevant in real-world scenarios.

Consider a young professional managing a fast-paced day, where even small decisions can add to the mental load. With AI Vision, our Bespoke AI Refrigerator Family Hub can help track fresh produce and packaged goods[1], alert users[2] when frequently used items are running low, and make grocery planning easier.

That same support extends to well-being. SmartThings integrates with Samsung Health to provide insights through Galaxy devices like the Galaxy Ring, while Galaxy Watch features such as Running Coach can analyse running performance data and customise training programs for users working towards their fitness goals. And as the user unwinds after a long day by watching their favourite shows on TV, Samsung Vision AI extends intelligence to the screen, helping the TV adapt to viewer preferences and make entertainment easier to discover, personalise and enjoy.

Together, these experiences show the broader promise of AI: making daily life easier not through one device acting alone, but through an ecosystem that understands context and can offer personalised responses to people’s needs.

Mobile as the Primary Gateway

Although AI now connects more devices across daily life, mobile remains the primary gateway. The mobile phone links people to the services, content, devices and relationships they rely on daily.

This is where agentic AI becomes especially important. As intelligence grows more contextual, mobile devices are evolving from a tool people use to search, message and browse, into an interface that helps them understand what matters, suggests the next step and completes everyday actions with less effort.

Galaxy AI is designed for this next phase of mobile AI. Instead of asking users to manage every task manually, it surfaces suggestions for what comes next. Mobile AI becomes most useful when its intelligence is built directly into the device experience itself.

Consumers in Southeast Asia and Oceania welcome the benefits and recognise the potential of AI but their trust needs to be earned. To deeply embed AI into daily life, consumers must feel that their data stays safe and that they are in control. Galaxy AI is designed to help protect personal information by keeping sensitive data close to the user, while giving users clear visibility and choice over how their data is used to power AI experiences. As AI expands across the connected ecosystem, Samsung has also extended Knox Matrix, its cross-device security platform, to provide a unified layer of protection across home appliances, mobile devices and TVs.

We are still in the early stages of this transformation. With AI becoming more widespread in daily life, new form factors will shape how people see, use, and act on information. Foldables are an important part of that future. A screen that flexes and unfolds gives AI greater flexibility to support multiple tasks, richer content and more contextual experiences at once.

At the upcoming Galaxy Unpacked, we will share more on how this vision is coming together.

The next chapter of AI will not be defined by how much more technology people must manage. It will be defined by how naturally intelligence fits into everyday life, helping people live, work, and connect more easily.

[1] A Wi-Fi connection and Samsung account are required. If a food item is not recognisable, it may be listed as an unknown item. AI Vision cannot identify or list any food items in the freezer. Recognition uses AI models that may be updated periodically to help improve performance. User may need to manually check and adjust the list to ensure its accuracy.

[2] Available through the SmartThings app, available on Android and IOS devices. A Wi-Fi connection and Samsung account are required. Both devices must be signed in with the same Samsung account.

During the panel, Hon Pak, Head of the Digital Health Team for the Mobile eXperience (MX) Business at Samsung Electronics, joined four other speakers: David Lee, Head of Samsung Next; Mike McSherry, CEO of Xealth; Alina Su, CEO of Generation Lab; and Michael Dubrovsky, CEO of SiPhox Health. Together, they presented a blueprint for the future of healthcare to an audience of approximately 1,000 global attendees.

Serving as the moderator, David Lee emphasised the critical role of partnership. “The future of health cannot be built by one company alone,” Lee said. “It must be forged through an open ecosystem of collaboration among diverse innovators.”

Building an Open Health Ecosystem

Samsung possesses a diverse portfolio of devices and platforms, spanning from semiconductors to mobile phones, wearables, home appliances and TVs. The company leverages its economies of scale to cultivate a robust, collaborative ecosystem with numerous partners across each of its business sectors.

By integrating Samsung devices with partner solutions within this open ecosystem, Xealth, Generation Lab and SiPhox Health are accelerating the realisation of connected care. This healthcare vision aims to help users lead healthier, more vibrant lives through proactive wellness management powered by Samsung’s connected device ecosystem.

Hon Pak highlighted the scale of Samsung’s reach during the discussion. “Samsung Health supports more than 77 million monthly active users,[1] and the SmartThings platform connects 460 million users,”[2] Pak said.

Samsung holds a strong advantage as a trusted brand within the household, the central setting for daily life and wellness. “By connecting our device ecosystem around the home via SmartThings, we can innovate the health experience where it matters most, at a time when health is shifting to the home — a space in which prevention can happen at scale,” Pak added.

To support this transition, Samsung has integrated a wide variety of devices — including home appliances, TVs and compatible third-party devices — into its SmartThings platform. This enables a broad spectrum of services that range from personalised automation routines to family and pet care.

Accelerating Innovation Through Partnerships

The panelists identified Samsung’s established ecosystem and open approach to collaboration as key strengths.

Alina Su of Generation Lab emphasized the value of this partnership. “What has been most exciting is Samsung’s genuine openness and distribution. There’s real scale and technical capability — but there’s also a willingness to collaborate, to co-create and to move quickly with partners,” Su said. “When you combine that with the devices people already use every day, you can bring innovation to people’s lives far faster than you could independsently.”

Michael Dubrovsky of SiPhox Health also explained the benefits of the collaboration. “Samsung brings the device ecosystem already living in people’s homes and on their bodies,” Dubrovsky said. “SiPhox adds the diagnostic layer that has always been missing from that picture. Together, continuous device data and continuous biomarker data create a truly complete health picture that has never existed outside a clinical setting.”

Currently, Generation Lab provides a solution to help users easily check biological age and actively manage aging at home, while SiPhox Health offers a service that enables active health management through hospital-grade blood tests in each household.

Mike McSherry of Xealth shared a vision for providing a seamless, continuous healthcare solution by bridging the gap between clinical care in hospitals and daily wellness management through deep integration with Samsung.

Empowering Open Collaborations and Ensuring Robust Security

In addition to strategic partner collaborations, Samsung has built an open ecosystem for the wider developer and researcher community. Utilising the Samsung Health[3] Software Development Kit (SDK) Suite, they can easily create innovative wellness services leveraging advanced sensor technology and the health platform. This allows Samsung Health users to experience useful new features more quickly.

Protecting these experiences is Samsung Knox, integrated across various consumer touchpoints, such as mobile devices, home appliances and TVs. With Knox, users can confidently manage their sensitive information within the Samsung ecosystem.

Looking at the next five years of healthcare in the context of the AI era, Pak concluded, “A daily companion that knows who I am, as well as what I need and when, will help me achieve my health and wellness goals seamlessly through lifestyle behaviours and connected innovative partner services.”

[1] The number of Samsung Health users is based on the global monthly active users (MAU) as of April 2026.

[2] The number of SmartThings users is based on the global registered users as of May 2026. SmartThings operates in more than 200 countries with over 3.5 million users in Australia as of 6 August 2026. For more information, visit https://www.samsung.com/au/smartthings/

[3] Samsung Health is not a medical/therapeutic device. It is solely intended for fitness and wellness purposes only and is not intended for use in the diagnosis of disease or other conditions; or in the cure, mitigation, treatment or prevention of disease; or for the prevention or control of conception or pregnancy. Samsung recommends that you consult with your doctor or physician before participating in any exercise program.

Samsung Electronics Co., Ltd. today announced that its smart home platform, SmartThings[1], now supports Matter 1.5,the global smart home standard, enabling it to support Matter-compatible cameras.

From January 2026, Samsung will roll out SmartThings updates to expand its existing list of Matter devices, including lights, door locks, switches, and various sensors, by adding cameras. With this update, the SmartThings smart home platform continues to expand its support for hundreds of Matter devices.

“Samsung aims to ensure that products and services built on different brands and protocols deliver a unified experience through SmartThings,” said Jaeyeon Jung, Executive Vice President and Head of SmartThings Team at Samsung Electronics. “We will continue to expand our support for industry standards, including Matter, and further strengthen collaboration to drive new customer experiences.”

Enhanced Security and Safety with Matter 1.5 Camera Support

Matter 1.5, announced by the Connectivity Standard Alliance (CSA) in November, adds camera support as well as enhanced features for closure operations, including compatible blinds, awnings, and garage doors -along with improved energy management.

The industry is particularly focused on the inclusion of a camera standard, as cameras are an essential part of any smart home ecosystem. Matter 1.5 supports a wide range of camera use cases including indoor and outdoor security cameras, video doorbells, and more. It may also support features such as live video streaming, two-way communication, motion detection, event history, and pan-tilt-zoom controls on select devices.

Expanded User Choice and Enhanced Developer Convenience

With SmartThings supporting the Matter standard, camera manufacturers can now launch Matter-based cameras that seamlessly integrate with SmartThings without the need to customise a separate API (Application Programming Interface).

Samsung has collaborated with leading global IoT device makers, including Aqara, Eve, and Ulticam, to develop Matter cameras. These products are expected to roll out in select global markets starting in March 2026[2].

SmartThings has already partnered with Aqara, Arlo, Hue, Ring, and others to provide a wide array of smart home camera experiences across various protocols and connection methods. With this update, users will have even more options, as Matter cameras can now be integrated easily into the SmartThings ecosystem.

Integrating cameras with SmartThings helps users build a safer and more convenient smart home tailored to their lifestyle. This integration enables essential functions such as monitoring the home environment while away, checking on the well-being of pets, and configuring customised routines by connecting with smart doorbells.

Strengthening Industry Leadership With the Broadest Support for Matter Devices

Samsung SmartThings continues to expand its global partnerships under an open-platform strategy. Through the WWST (Works With SmartThings) certification program, SmartThings now supports more than 4,700 models from over 390 partner brands. By rapidly adopting the Matter standard, Samsung has also helped bring 58 Matter device types into users’ everyday lives.

For more information on Samsung SmartThings, visit www.samsung.com/au/smartthings/

[1] Requires Samsung Account, internet connection and SmartThings enabled devices. Please visit www.samsung.com/au/apps/smartthings/ for a list of current compatible devices.

[2] Availability in Australia is yet to be confirmed.

New Bespoke AI Washer brings industry-leading A-65% energy efficiency with AI-enhanced features like AI Wash+. Image simulated for illustrative purposes. Cables not shown.

Samsung Electronics Co., Ltd. has unveiled its latest laundry innovations at IFA 2025 in Berlin, including a new Bespoke AI Washer with A-65% energy efficiency[1] and the second-generation Bespoke AI Laundry Combo[2]. These new models demonstrate Samsung’s ongoing commitment to delivering energy savings, intelligent features and stylish designs that align with the evolving needs of users around the world.

“With the new A-65% washer, Samsung has pushed the boundaries of convenience and energy efficiency once again,” said Jeong Seung Moon, EVP and Head of the R&D Team, Digital Appliances (DA) Business at Samsung Electronics. “With AI-driven features like the new AI Wash+, innovative hardware upgrades, and a wider choice of design options, we aim to deliver personalised experiences that reduce effort and maximise satisfaction.”

A-65% Bespoke AI Washer: A New Milestone in Energy Efficiency

Samsung will unveil its new A-65% washer at IFA 2025. Image simulated for illustrative purposes. Cables not shown

Following the A-55% Bespoke AI Washer[3] introduced at IFA 2024, Samsung will unveil its new A-65% washer¹, which consumes 65% less energy than the minimum energy efficiency requirements for a Class A rating in the European market¹. This elevated performance is achieved through enhanced motor efficiency, improved circulation, and refined washing algorithms.

The new washer also features the enhanced AI Wash+[4], which now intelligently adapts to an expanded range of fabric types, including outdoor wear and denim. By detecting the weight, soiling level and fabric type, AI Wash+ automatically adjusts the amount of water and detergent, along with the wash time to deliver optimal results.

This model will feature Samsung’s intuitive 7” touch screen for an elevated user experience with innovative features and functionality, as well as seamless integration with SmartThings[5].

To complement the washer, Samsung is also introducing a matching dryer that includes AI Dry+, which detects fabric type[6] and moisture level to optimise drying time.

Availability of the new Bespoke AI Washer and matching dryer has not been announced in Australia.

Second-Gen Bespoke AI Laundry Combo: Taking Convenience One Step Further

Samsung to showcase a second generation Bespoke AI Combo at IFA 2025. Image simulated for illustrative purposes. Cables not shown

At IFA 2025, Samsung has also showcased the second-generation Bespoke AI Laundry Combo, building on the popularity of the globally launched first-generation model. First launched to the Korean market earlier this year, this new model exemplifies the latest advancements in Samsung’s AI-powered laundry solutions.

Retaining the same external dimensions, the updated Combo delivers a 3kg increase in drying capacity[7]. These improvements were made possible through structural enhancements, including a more densely arranged heat exchanger fin layout that expands the heat transfer surface area and a more powerful preheating capability from the heater system.

The second-generation model also introduces a range of practical upgrades aimed at enhancing everyday usability. Upgraded from the first generation’s AI Wash & Dry, the second-generation model’s AI Wash & Dry + adds denim and outdoor to the list of detectable fabric types.[8] Auto Open Door+ – a feature unique to the Combo – automatically opens the door after washing or drying to help reduce moisture and odour, while blowing air into the tub after wash-only cycles to lower humidity and keep the interior fresh. The model also offers optimised cycles for modern routines, including a 79-minute Super Speed cycle, a 49-minute single garment cycle, and a 39-minute shirt cycle[9]. To make navigating these options easier, the 7” touchscreen features a new Dial Theme interface that prominently displays six frequently used cycles in a clean, circular layout for more intuitive control.

Availability of the new Bespoke AI Laundry Combo has not been announced in Australia.

For more information, visit: https://www.samsung.com/au/washers-and-dryers/washer-dryer-combo/

[1] Based on Samsung internal testing dated 14 August 2025, in accordance with EU Regulation No. 2019/2014, EU Regulation No. 2019/2023, EN 60456:2016/A11:2020-12, CLC/TS 50677:2019, and CLC/TS 50707:2020. The energy consumption of this 9KG model is EEI 17.5, which is 66.3% more energy efficient compared to the minimum threshold of energy efficiency class A (EEI 52 for 9KG models). Tested with Eco 40-60 program. Samsung Australia has not announced availability of this product locally.

[2] Samsung Australia has not announced availability of this product locally.

[3] Based on Samsung internal testing dated 20 August 2024, in accordance with EU Regulation No. 2019/2014, EU Regulation No. 2019/2023, EN 60456:2016/A11:2020-12, CLC/TS 50677:2019, and CLC/TS 50707:2020. The energy consumption of this 9KG model is EEI 22.3, which is 57.1% more energy efficient compared to the minimum threshold of energy efficiency class A (EEI 52 for 9KG models). Tested with Eco 40-60 program.

[4] AI Wash+ detection and sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy.

[5] SmartThings available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[6] Based on an advanced AI algorithm, utilising weight, moisture content and drying temperature data, it can detect four types of fabric: normal, denim, towels and delicates. May yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy.

[7] Previous model WD25DB****** is 15kg, new model WD90F25*** is 18kg.

[8] Fabric type detection is available in the AI Wash+ cycle (wash mode) for loads up to 3kg. When multiple fabric types are mixed, the machine detects either general or the most similar characteristics. Optimal results may be achieved when washing items made of similar materials.

[9] Listed cycle times based on default product settings. Actual results and time required may vary depending on fabric type, moisture content, laundry composition, and usage conditions.

One UI shown on Bespoke AI Family Hub + French Door Refrigerator. Image simulated for illustrative purposes.

Samsung Electronics Co., Ltd. has announced the expansion of its proprietary One UI platform to its home appliance lineup, delivering a unified and intuitive software experience across compatible smartphones, TVs and now smart appliances. As a part of this initiative, some smart appliances will receive software updates for up to 7 years after launching[1], starting from 2024-launched home appliances being updated in September[2].

“By bringing One UI to smart appliances, we are transforming the way people interact with technology in their homes,” said Jeong Seung Moon, EVP and Head of the R&D Team of the Digital Appliances (DA) Business at Samsung Electronics. “This consistency ensures that the experience feels natural and familiar across all our devices.”

A Unified Software Experience Across Connected Samsung Products

With One UI, Samsung is unifying the user experience for the product categories of mobile devices, TVs and home appliances through the application of consistent design elements and functionality. This includes Apps & Services like Bixby[3], Gallery, and Samsung TV Plus[4], which are being made available across various types of screens to enable seamless device interaction and media consumption.

Device Connectivity is also enhanced through SmartThings[5], integrating the home’s devices into a unified ecosystem with easy access to helpful services like Family Care, Pet Care and Home Care[6]. When it comes to Common UI, users will get the benefit of familiar interfaces like Now Brief[7], which delivers personalised and relevant information at a glance. Now Brief offers family members a curated selection of useful content, including daily weather updates, family schedules, tailored recipes, and home insights such as how much time is left on the washing machine.

Up to 7-Year Software Support for Select Smart Appliances

Wi-Fi-enabled Samsung home appliances will be eligible for software updates for up to seven years after launching, starting from models launched in 2024[8]. This supports Samsung’s commitment to provide good value by enhancing functionality and prolonging security updates throughout the product lifecycle.

From September 2025, eligible 2024 launched models[9] will receive various software updates that bring enhancements in usability, intelligence and security:

• Upgraded Security: Knox Matrix[10], Samsung’s security solution extending protection across compatible devices based on private block chain technology, will be extended to compatible Wi-Fi[11] enabled refrigerators, washers and dryers, and air conditioners[12]. These products will be protected through Knox Trust Chain[13], which allows connected appliances to monitor each other’s security status. Screen-equipped models like the Bespoke AI Family Hub + French Door Refrigerator, AI Home Side By Side Refrigerator with a 9-inch AI Home screen and Bespoke AI Heat Pump Combo with a 7-inch AI Home screen will also receive updates like encrypted Credential Sync and Passkey support. These screen appliances will also be updated with the Knox Security dashboard provided on 2025 models, which allow users to easily monitor the security status of connected appliances in real time.

• Smarter Features: Select Family Hub appliances and refrigerators with 9-inch AI Home screens will benefit from the upgraded AI Vision Inside applied to 2025 products, which now supports the recognition of frequently used packaged foods in addition to a larger number of fresh foods[14]. Bixby[15] is also upgraded to support Voice ID, allowing it to recognise user voices and provide personalised experiences on shared devices. Users can also enable Bixby quickly and intuitively by simply double tapping on the screen.

• Refined Interface: A refreshed One UI design — first seen on 2025 appliances — will come to 2024 models like refrigerators, washers, and ranges, offering intuitive navigation and region-specific settings.

By expanding One UI across product lines, Samsung is realising its vision of a cohesive, intelligent and secure home — where users enjoy familiar interfaces, personalised services and consistent control regardless of screen or device.

For more information on Samsung’s latest AI-powered home appliances and SmartThings innovations, please visit www.samsung.com/au

[1] Software updates are provided for up to 7 years from each appliance project’s initial launch, regardless of the local launch date.

[2] One UI 7.0 software will roll out from September. Software updates are provided to appliances excluding cases where hardware limitations, such as memory or chip performance, may restrict the updates.

[3] Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Its service availability may vary depending on the country, language and dialect. Bixby updates include Voice ID and double tap initiation, available on 2024 Family Hub and AI Home refrigerators and washing machines.

[4] Coming to Australia via 2024 Family Hub and AI Home refrigerators and washing machines in September 2025.

. Ad-supported streaming service with content subject to change without notice. Internet connection and Samsung account required.

[5] Requires Samsung Account, internet connection and SmartThings enabled devices. Please visit www.samsung.com/au/apps/smartthings/ for a list of current compatible devices.

[6] To utilise Family Care, Pet Care and Home Care, appliance must support Wi-Fi and connect to SmartThings to activate service. The availability of each care service may vary by country.

[7] Now Brief will be available on home appliances from 2026. Now Brief feature requires a Samsung Account login. Service availability may vary by country, language, device model or apps. Some features may require a network connection.

[8] Products include SRF9400BFH, SRF9800BFH, SRFX9400BG, SRL4200S, SRL4200B, SRL4600BD, SRL4600SD, SRL4600S, SRL4600B, and WD18DB8995BZ.

[9] Products include SRF9400BFH, SRF9800BFH, SRFX9400BG, SRL4200S, SRL4200B, SRL4600BD, SRL4600SD, SRL4600S, SRL4600B, and WD18DB8995BZ.

[10] Knox Matrix is applied to all global regions uniformly, with the exception of China.

[11] May vary by model

[12] Product availability varies by country.

[13] Trust Chain enables connected devices to monitor each other for security threats. In case of an attack, it isolates compromised devices to safeguard the rest of the ecosystem, reconnecting them once the issue is resolved. Learn more here: https://news.samsung.com/au/the-knox-journals-the-passwordless-future-of-security

[14]AI Vision Inside in Australia can recognise 33 food items like fresh fruits and vegetables. This expands to 37 food items in other global regions If the food is not recognisable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the fridge door bins or freezer. It recognises food items based on deep learning models, which may be updated periodically to improve accuracy. AI Vision Inside also recognises packaged food items that have been saved by the user, and up to 50 items can be saved with designated names. Packaged items are limited to those that keep a certain packaged form.

[15] Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby only recognises certain accents and dialects of English (India), English (UK), English (US), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Portuguese (Brazil), Spanish (Spain) and Spanish (Latin America).