Samsung introduces the Jet 95S to its cordless stick vacuum range. Image is simulated for illustrative purposes. Cables note shown.

Samsung Australia has today announced an update to its cordless stick vacuum range, with the Jet 95S now available Australia. Designed to deliver reliable suction power in a light weight form for enhanced usability and improved hygiene; the Jet 95S is the ideal solution for the over three-quarters of Australian families who like to grab a vacuum and spot clean their floors throughout the day to ‘keep on top of things’ around the house[1].

Designed with quick and accessible suction power at its core, the Jet 95S delivers up to 280W of suction power[2] providing up to 33% more suction than its predecessor, the Jet 95[3]. Powered by an enhanced motor and paired with a long-lasting battery, the Jet 95S provides up to 60 minutes of cleaning time[4], delivering strong, consistent, and smart cleaning performance for a wide range of tasks around the home.

“The Jet 95S is designed to be a reliable household companion that is always at the ready for busy Australians to grab for a quick clean of the floor or a longer deep clean,” said Rachel Carter, Head of Home Appliances, Samsung Australia. “Every design feature, from how light it is to hold and maneuver to the ability for it to pause when left idle, or automatically adjust to floor types, is to make everyday life easier for Australians.”

The launch of the Jet 95S comes as Samsung releases new consumer insights which reveal many Australians feel the time they spend doing small household chores each day has significantly increased in the last 12 months[5]. Interestingly, for over two-thirds of Australians, the increase in daily tasks is based on a belief that cleaning their home is good for their mental wellness and helps to reduce overall stress[6].

“Samsung noticed a behaviour shift during COVID lockdown whereby Australians started to undertake smaller chores throughout the day and over a week to avoid needing to do one big deep clean on the weekend. We referred to it as ‘Chore Snacking’,’ said Ms. Carter. “Five years on, while our routines have evolved and technology innovations have progressed to support faster paced lifestyles, almost half of Australians continue to chip away at chores like vacuuming daily. Their goal is to avoid doing one long and arduous deep clean on the weekend, freeing up that time to spend doing things they love with those they love[7].”

Powerful and Smart Control

To promote hygiene and cleaner air in the home, the Jet 95S is equipped with a HEPA filtration system, helping to capture and trap up to 99.99% of fine dust particles[8]. The model also comes with the Jet Dual brush+, designed for effective dust pickup across various floor types, while a built-in steel scraper helps remove tangled hair from the brush to reduce maintenance effort.

Notably, the Jet 95S introduces new cleaning modes for Australians who value convenience. Using the Smart Motion Cleaning mode,[9] when the vacuum detects a “stop” status,[10] such as being placed on the floor or leaned against a wall, it automatically pauses to prevent unnecessary operation. Then, if the user picks it up or moves it again within a minute, it instantly restarts without the need to press any buttons or make manual adjustments, ensuring a smooth and effortless cleaning experience every time.

With the Smart Boost,[11] the vacuum cleaner can automatically detect carpeted or similar surfaces[12] and increase suction power accordingly to provide proper cleaning performance without manual adjustment. Once the floor is clean, Australians can store the Jet 95S on its freestanding station, which has a slim design that keeps attachment brushes neatly organised while fully charging the battery in just 3.5 hours[13].

To ensure Australians don’t miss a spot, the Jet 95S comes with two brushes and four attachments plus a telescopic wand. In addition to the Jet Dual Brush+, the Slim LED Brush with LED lighting in the front, anti-tangle roller and slim design, helps to deliver a thorough clean, even in dark spaces like under furniture. Specialised accessories that come in-the-box include the Pet Tool+, Combination Tool, Extension Crevice Tool and Flexible Tool, which work together to reach dust and debris in narrow, high, and obscure places, on various surfaces.

Availability

The Jet 95S is now available nationwide in leading retailers and Samsung’s Online Store with an RRP $799. The Jet 95S joins Samsung’s award-winning line-up of cordless stick vacuums, helmed by the Bespoke Jet AI Ultra – the World’s most powerful cordless stick vacuum with up to 400W of suction power. For more information on the Jet 95S or to view Samsung’s full range of vacuum cleaners, visit https://www.samsung.com/au/vacuum-cleaners/

[1] PureProfile Research, commissioned by Samsung, March 2026. N=1,001. “Doing chores throughout the week makes me feel ‘on top of things’” – 79%

[2] Based on testing by SLG Prüf-und ZertifizierungsGmbH, in accordance with EN IEC 62885-4:2020, 5.8 standard. Measured the maximum suction power while using Jet Mode at the inlet of handheld vacuum cleaner, with an empty dustbin and a fully charged battery. Lasts up to 6 mins and the run time in Jet mode can be affected by the actual usage conditions and the degree of filter clogging. Report No.: 1068-25-BB-25-PB001, dated 3 December 2025. Results may vary depending on actual usage.

[3] The Jet 95 has up to 210W of suction power.

[4] The stated run time applies when using a sufficient capacity battery that is fully charged (2200mAh) at the minimum power level with a non-motorised tool attached. Results may vary depending on actual usage.

[5] PureProfile Research, commissioned by Samsung, March 2026. N=1,008. “Compared to 12 months ago, the amount of time I spend on small home chores has significantly increased” – 38%

[6] PureProfile Research, commissioned by Samsung, March 2026. N=1,008. “Doing small chores throughout the week significantly reduces my stress” – 73%

[7] PureProfile Research, commissioned by Samsung, March 2026. N=1,008. “How often do you do small cleaning tasks around the house to avoid one big cleaning session” – 48% several times a day or at least once a day.

[8] Refers to dust particles with the size of 0.3µm or above.

[9] To use this function, it must be selected on the vacuum cleaner setting. The ability to detect the cleaning environment can be affected by detached brush type or the actual usage conditions.

[10] If the “stop” status continues for more than 1 minute, the power will automatically turn off.

[11] ‘Smart Boost’ mode is available only when the Jet Dual brush+ is installed.

[12] ‘Carpet’ type floors refer to floors with a high brush load, and the detection of carpets or non-carpets can vary based on their type and condition, which may lead to non-detection.

[13] Based on internal testing, charging the battery (2500mAh) level from 0% to 100% at 25°C. Based on internal testing, in accordance with DJKR-0007K_V9. Results may vary depending on individual use.

Samsung’s Bespoke Jet AI is an intelligent stick vacuum designed for a detailed clean from start to finish. Image simulated for illustrative purposes.

Samsung Electronics Australia is today further empowering Australians to choose home appliances that exceed design, intelligence, and performance expectations by adding the Bespoke Jet AI premium cordless stick vacuum range to its award-winning Bespoke Home line-up.

Now available via Samsung’s Online Store in a timeless Satin Greige colour, the Samsung Bespoke Jet AI Vacuum is designed to elevate Australian lifestyles by providing Samsung’s most powerful suction — up to 280W[1] — fuelled by the lightest stick motor on the market[2] and double the battery capacity of its predecessor with up to 100 mins run time[3]. Available in 280W (VS28C9769QG/SA) and 250W (VS25C9759QG/SA) models, the Samsung Bespoke Jet AI Vacuum will be available via Harvey Norman from September 2023.

“Powerful suction, long-lasting battery life, and a design to be proud of; that’s what Australian consumers have told us they want in a stick vacuum and that’s what we’ve delivered with the new Bespoke Jet AI,” says Jeremy Senior, Vice President – Consumer Electronics, Samsung Australia.

“We’ve worked hard to remove common consumer pain points and add convenience through technology. There is no need to change brush heads to ensure a deep clean on different floor types with innovative AI technology adjusting suction as you vacuum. Furthermore, our enhanced Integrated Clean Station helps address the frustration often experienced with emptying your dust bin which causes fine dust to escape back into your home or back onto the floor.”

Made to last for an entire clean, the Bespoke Jet AI is Samsung’s most powerful cordless stick vacuum to date, with up to 100 minutes of usage. Image simulated for illustrative purposes.

An Exceptionally Intelligent Cleaning Experience with AI-Based Cleaning

Harnessing Samsung’s AI Optimum Tech, both the Bespoke Jet AI 280W and 250W models feature an all-new AI Cleaning Mode which provides an effective cleaning experience while catering to a diverse range of floor environments within the home. The Bespoke Jet AI is also Samsung’s first cordless stick vacuum to feature an AI verification from UL Solutions, a leading independent safety science organisation, due to the ˋAI Optimum Techˊ AI Algorithm Verified For Classifying Flooring Type & Controlling Settings[4].

Via AI Cleaning Mode, the Bespoke Jet AI is designed to detect the brush load it has encountered through its suction motion controller, as well as the air pressure through its pressure sensors. Settings are analysed to classify the floor type the vacuum is placed on, and the resulting algorithm is automatically applied to provide the optimal suction power and brushroll speed[5]. The outcome is an automatic tailored cleaning experience designed to lessen the time it takes to complete chores, adding convenience to the lives of Australians.

In addition to the Bespoke Jet AI’s AI Cleaning Mode, SmartThings[6] and Smart Wi-Fi connectivity[7] lets users customise their vacuum experience and its functions while maintaining peak performance through the smart self-diagnosis function, providing more effective cleaning experiences.

Clean Experiences With An Upgraded Integrated Clean Station

The upgraded Integrated Clean Station uses Air Spin Edge technology spins to drain waste and remaining debris in the dustbin. Image simulated for illustrative purposes.

The Bespoke Jet AI’s upgraded Integrated Clean Station harnesses Air Pulse technology to automatically empty the dustbin for quick cleaning. When the dustbin is being emptied, the Integrated Clean Station’s Air Spin Edge technology swirls the Spinning Cyclone, removing remaining debris such as hair that may get stuck in the dustbin’s grille.

The enhanced Integrated Clean Station can automatically shut its cover after every disposal and offers a more powerful dust management performance with a 99.999% Multi-layered Filtration System[8] for trapping fine dust[9].

The Bespoke Jet AI 280W and 250W models are available from today via Samsung’s Online Store and will roll out nationwide via Harvey Norman from September 2023. Available in Satin Greige, the models will retail for $1,599 (VS28C9769QG/SA) and $1,499 (VS25C9759QG/SA) respectively.

To learn more about the Bespoke Jet AI or to find out more about Samsung’s Bespoke Home range of customisable appliances, visit https://www.samsung.com/au/home-appliances/bespoke-home/

[1] Based on testing by the Korea Testing Laboratory, in accordance with the IEC62885 4: 2020 standard. Measured at the inlet of the non motorized tool when the dustbin is empty, using Jet

Mode and a large capacity battery that is fully charged.

[2] VS20A95823W /SA weighs 2.79kg making it the lightest stick motor on the market at 12 July 2023.

[3] The stated run time is based on using a large capacity battery that is fully charged at the minimum power level with a non motorized tool attached. Results may vary depending on actual usage.

[4] Independently verified by UL Solutions. Certificate No. V421268 issued August 2023. Expires in July 2024.

[5] Brushroll speed adjustment only applicable to the Jet Dual. * The ability to identify different cleaning environments can be affected by environmental conditions such as objects in the path of the vacuum as well as debris or moisture on the surface of the floor.

[6] Available on Android and iOS devices. A Wi-Fi connection is required. All devices should be connected to Wi-Fi or other wireless network, and registered with a single Samsung Account. Availability may vary by country, region, service provider, network environment, or device, and may change without notice.

[7] Available on Android and iOS devices. A Wi Fi connection is required. All devices should be connected to Wi Fi or other wireless network, and registered with a single Samsung Account.

Availability may vary by country, region, service provider, network environment, or device, and may change without notice.

[8] Based on internal testing, in accordance with the IEC 62885 2, CL.5.11 standard, using the Jet mode. Results may vary depending on actual usage.

[9] Refers to dust particles in the size range of 0.5 to 4.2µm.