The IFA Innovation Awards are a new global program debuting at IFA 2025 to spotlight products that demonstrate outstanding innovation, design excellence and market impact. Organised by IFA Berlin, the awards mark a new chapter in the event’s century-long legacy as a leading global stage for consumer and home technology. Besides the award certifications, winners also gain licensing rights, media exposure and exclusive opportunities at future IFA events.

Highlighted IFA 2025 Best of Innovation Award Winners

Bespoke AI Laundry Combo Wins Best in Design Award for Sleek Usability

In the home appliance category, the premium all-in-one washer-dryer Bespoke AI Laundry Combo[1] was recognised with a Best in Design award, highlighting the product’s excellence and advanced technology. The Bespoke AI Laundry Combo offers the convenience of washing and drying in a single cycle, while also boasting a sleek design and a 7-inch touchscreen that enhances usability.

The Movingstyle Redefines Portable Display

The Movingstyle[2], a portable smart display that blends form and function, won two IFA Innovation Awards for Best in Home Entertainment and Best in Design. Transforming how people experience entertainment across their living spaces, The Movingstyle’s design is rooted in one simple, elegant idea: mobility should be effortless.

Inspired by the silhouette of a tote bag, the integrated handle is both a distinctive visual signature and a practical tool. With it, users can carry the 27” QHD touchscreen like a personal item, while the soft-wheeled floor stand glides smoothly between rooms. The Movingstyle also comes with a 2-in-1 One Action Stand that allows the screen to detach from the stand in a single motion, instantly becoming a self-supporting display without extra accessories.

The Premiere 5 Provides an Innovative Home Viewing Experience

As Samsung’s most compact triple-laser ultra-short-throw projector[3], The Premiere 5 also won two IFA Innovation Awards for Best in Home Entertainment and Best of Tech Innovation. At just a fraction of the size of conventional projectors, it projects screens up to 100 inches from just 43.3cm away — or 80 inches at 32.7cm and 60 inches at 22.2cm — enabling large-scale visuals even in small, aesthetic-conscious spaces.

Perhaps its most impressive feature is Touch Interaction[4], which is enabled by a built-in IR laser and camera that allows intuitive control of content, games, apps and workouts — creating interactive use cases across education, entertainment and home training.

The Freestyle+ Blends Smart Tech and Portability

The Freestyle+[5] is Samsung’s first portable smart projector to be embedded with both on-device and generative AI, which helped it to win the Best in Home Entertainment award. It is powered by Samsung’s proprietary AI Q Processor — the first AI chipset built into a smart projector — and features a built-in AI OptiScreen that includes seven built-in features that work together to straighten the image, maintain sharp focus, avoid obstacles, fit screen borders, adjust colour for wall tone, enhance visibility in different lighting and dim the light when someone steps into the beam.

The Freestyle+’s built-in generative AI model allows users to create their own ambient visuals directly from the projector, and AI Q-Symphony detects the device’s position and automatically syncs audio with Samsung speakers or soundbars to deliver immersive surround sound.

Galaxy Tab S11 Ultra Allows Users To Create Content and Game Like Never Before

Galaxy Tab S11 Ultra won two IFA Innovation Awards for Best in Content Creation and Best in Computing & Gaming. These awards were won on Galaxy Tab S11 Ultra’s suite of tools for effortless productivity, creativity and immersive gaming experiences. As a product, Galaxy Tab S11 Ultra combines ultra-performance with a thin and light design[6] to elevate creativity and power productivity on the go.

With the redesigned S Pen, powerful Samsung DeX and advanced Galaxy AI[7], it enables users to experience a new level of creativity, while its 14.6-inch[8] 120Hz Dynamic AMOLED 2X display delivers a seamlessly immersive gaming experience.

Galaxy Z Fold7 Combines Design and Next-Level Functionality for an Ultra-Smartphone Experience

Galaxy Z Fold7 won the Best in Communications & Connectivity award by bringing together the best of Galaxy design, camera functionality and AI innovation in the thinnest and lightest Galaxy Z Fold series to date. It delivers premium performance and the experience of an ultra-smartphone with a larger, more immersive display when unfolded. Featuring One UI 8, Galaxy Z Fold7 has optimised Galaxy AI⁹ for larger screens, maximising the benefits of the expansive foldable display to boost productivity.

Highlighted IFA 2025 Innovation Award Honorees

Bespoke AI Washer[9] – precisely controls motor operations to reduce energy consumption to 65 percent lower than a Class A rating,[10] the highest EU efficiency standard. This represents an improvement of 10 percentage points over last year’s A-55%[11] Bespoke AI Washer, revealed at IFA 2024.

Bespoke AI Jet Ultra – featuring a suction power of 400W[12] while reducing overall weight, it is the world’s most powerful stick vacuum cleaner[13]. It also supports AI Cleaning 2.0[14], which automatically adjusts suction power to suit various cleaning environments. Additionally, the Bespoke AI Jet Ultra recognises floor types such as wood, carpet and mats, as well as room structures like corners and walls[15].

Bespoke AI Dishwasher[16] – equipped with AI Wash[17], which uses an improved high-resolution turbidity sensor and AI algorithm to thoroughly clean items by detecting and analysing soil levels throughout the wash and rinse cycles adjusting water temperature and duration. Additionally, it features an Auto Open Door that enables users to open the door with a simple push on the upper area, eliminating the need for handles and allowing the product to blend seamlessly into kitchen furniture.

Bespoke AI Refrigerator with Hybrid Cooling[18] – utilises two power sources — the compressor and Peltier module — to offer efficient and precise cooling. It also comes with the upgraded AI Vision Inside, which can recognise up to 37 fresh food items and 50 processed foods.[19] Lastly, the refrigerator includes a 9” smart screen that allows it to become a hub for connected appliances, show food items and recommended recipes and provide various forms of entertainment.[20]

Bespoke AI WindFree[21] – creates a comfortable environment without cold drafts by dispersing air through micro holes. AI Fast & Comfort Cooling analyses user habits and indoor/outdoor climate data to seamlessly switch between Fast Cooling mode and WindFree mode, providing energy-efficient comfort. It also combines comfort and energy savings through its Comfort Drying feature, which precisely controls humidity and temperature. When connected with wearable smart devices like watches and rings that detect when the user is asleep, it automatically turns on WindFree cooling and adjusts the temperature to better allow for deep sleep.[22]

Micro RGB – the world’s first display to feature micro-sized RGB LED backlighting in a 115-inch screen. Unlike conventional LED TVs that rely on white or blue backlights, Micro RGB is engineered with individually controlled red, green and blue LEDs to deliver true, full-colour local dimming. It also achieves 100% of the BT.2020 colour gamut[23] and has earned VDE certification for its Micro RGB precision colour.

Odyssey 3D[24] – immerses users in a diverse array of 3D experiences from games to videos with stunning 3D effects[25] — all without the need for dedicated glasses — thanks to advanced eye-tracking technology and a proprietary lenticular lens.

Spatial Display[26] – creates realistic depth and dimension to 2D visuals and 3D effects, without the need for 3D glasses. Slim and lightweight, this innovative signage brings brands to life and is suitable for any space and setting, including retail, events and luxury experiences.

Galaxy S25 FE – a gateway to the latest Galaxy AI⁹ experiences with multimodal capabilities that makes everyday interactions feel more natural and intuitive. Galaxy S25 FE is equipped with One UI 8 and also brings the AI-powered ProVisual Engine with advanced tools like Generative Edit[27], as well as an upgraded 12MP front-facing camera that delivers an enhanced photo experience.

Galaxy Z Flip7 – comes with an edge-to-edge FlexWindow[28] that allows users to express themselves, access key features at a glance and stay connected without opening the device. Now Bar and Now Brief[29] deliver helpful, personalised information on the FlexWindow, and FlexCam makes it easier than ever to capture the perfect selfie.

Buds3 FE – brings a larger speaker[30] that delivers rich, powerful sound with deep bass and clear treble. Enhanced ANC²⁵ reduces ambient noise, creating a more immersive listening experience, and Enhanced call clarity technology uses a pre-trained machine learning model to isolate the user’s voice.

[1] Availability of the new Bespoke AI Laundry Combo has not been announced in Australia.

[2] Australia is yet to confirm the availability of the Movingstyle locally.

[3] A minimum distance from the wall is required for product placement, and this distance may vary depending on the size in inches of the screen to be projected.

[4] Touch Stand required.  Touch Interaction features may not be supported on all apps or content. Functionality may vary depending on the specific application, content, format or device compatibility.

[5] Product availability has not been announced in Australia

[6] Galaxy Tab S11 Ultra measures 5.1mm, excluding the camera bump. The 5G variant weighs 695g and the Wi-Fi variant weighs 629g.

[7] Galaxy AI features are currently free of charge, with any specific plans for premium AI services to be decided in close coordination with our partners. There are currently no plans to charge for Galaxy AI features, however different terms may apply to other AI features provided by third parties, at the end of 2025.

8 Measured diagonally, Galaxy Tab S11 Ultra’s screen size is 14.6″ in the full rectangle and 14.5″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera hole.

[9] Availability of the new Bespoke AI Washer has not been announced in Australia.

[10] Based on Samsung internal testing dated 14 August 2025, in accordance with EU Regulation No. 2019/2014, EU Regulation No. 2019/2023, EN 60456:2016/A11:2020-12, CLC/TS 50677:2019, and CLC/TS 50707:2020. The energy consumption of this 9KG model is EEI 17.5, which is 66.3% more energy efficient compared to the minimum threshold of energy efficiency class A (EEI 52 for 9KG models). Tested with Eco 40-60 program. Samsung Australia has not announced availability of this product locally.

[11] Based on Samsung internal testing dated 20 August 2024, in accordance with EU Regulation No. 2019/2014, EU Regulation No. 2019/2023, EN 60456:2016/A11:2020-12, CLC/TS 50677:2019, and CLC/TS 50707:2020. The energy consumption of this 9KG model is EEI 22.3, which is 57.1% more energy efficient compared to the minimum threshold of energy efficiency class A (EEI 52 for 9KG models). Tested with Eco 40-60 program.

[12] Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard. Measured at the inlet of the non-motorized tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged. Lasts up to 1 min.

[13] Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard, using a handheld type vacuum cleaner (with no brush) in Jet mode. The results were compared to cordless stick vacuum models available on the market with a stated suction power within 30% of the actual suction power of the Samsung model tested by SLG. Based on sales data between January 2024 and December 2024 as compiled by an independent market research institute.

[14] The updated functions of AI Cleaning Mode 2.0 can be activated after registering the stick vacuum cleaner on the SmartThings App. The operation of AI Cleaning mode 2.0 may be limited in certain environments, such as when the All-in-one Clean Station is unplugged or WiFi connection is unstable or the Bluetooth connection status between the stick vacuum cleaner and the All-in-one Clean Station is unstable. In such cases, it operates in AI Cleaning mode 1.0. If AI Cleaning mode 2.0 does not work frequently, please move the All-in-one Clean Station to a space without obstacles nearby. To enable continuous function updates, keep the Wi-Fi in the house on at all times.

[15] The ability to identify different cleaning environments and the time it takes to change the settings can be affected by environmental conditions.

[16] Availability of the new Bespoke AI Dishwasher has not been announced in Australia.

[17] Based on an AI-created algorithm. Actual results may vary depending on individual use.

[18] Availability of the Bespoke AI Refrigerator with Hybrid Cooling has not been announced in Australia.

[19] As of April 2025, AI Vision Inside can recognise 37 food items, such as fresh fruits and vegetables. If the food is not recognisable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the refrigerator door bins or freezer. It recognises food items based on deep learning models, which may be updated periodically to improve accuracy. AI Vision Inside also recognises packaged food items that have been saved by the user, and up to 50 items can be saved with designated names. Packaged items are limited to those that keep a certain packaged form.

[20] A Wi-Fi connection and Samsung account are required.

[21] Availability of Bespoke AI WindFree has not been announced in Australia.

[22] A Wi-Fi connection and Samsung account are required.

[23] BT.2020 is an international standard for colour accuracy established by the International Telecommunication Union (ITU)

[24] For more information on the Odyssey 3D (G90XF – LS27FG900XEXXY) visit https://www.samsung.com/au/monitors/gaming/odyssey-3d-g90xf-27-inch-165hz-uhd-ls27fg900xexxy/?srsltid=AfmBOorHWm13IUUoKnsa1lci8hlVUhLFqigbjwLSXpBDwWWRwOjk950y

[25] 3D effects may vary depending on content and PC capabilities. AI 3D video conversion is not available for DRM content or when HDR mode is enabled. Odyssey 3D Hub must be installed. The app can be downloaded from Samsung.com or Microsoft Store. Only the games that are specified in the Odyssey 3D Hub can be transferred for 3D gaming.

[26] Availability of Spatial Display has not been announced in Australia.

[27] Samsung Account may be required to use certain AI Photo Assist features. Edit results may vary depending on the photography or filming condition. Editing with Generative Edit results in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. Accuracy of results is not guaranteed.

[28] Certain applications may not support FlexWindow widgets

[29] Now Brief requires Samsung Account login, app compatibility and user’s consent to access certain information. Service availability may vary. Energy Score requires health data tracked from Samsung Galaxy Watch or Galaxy Ring and is intended for general wellness and fitness purposes only.

[30] When compared to previous Buds FE model.

Samsung Electronics Co., Ltd. today showcased its latest innovations for the connected home. During its IFA 2023 press conference, the company highlighted its vision for SmartThings is to enable consumers to prioritise the topics they care about – from helping to save energy, increasing security and access to great entertainment to making their everyday lives more efficient. The ever-growing SmartThings ecosystem allows its 285 million users to adapt and personalise their homes to suit their needs, seamlessly connecting and controlling multiple compatible appliances and devices via one app[1].

Samsung’s presence at IFA 2023 comes as the company shares new consumer research, conducted across Europe to understand evolving needs for technology in the home[2].

“Samsung is passionate about connecting our users to the people, places and pastimes that matter most to them,” said Benjamin Braun, Chief Marketing Officer, Samsung Europe. “We will continue to take advantage of the possibilities offered by the latest innovations in technology to make sure the SmartThings ecosystem grows and develops in a way that allows people to make even more of the connections that matter.”

Enhancing the at-home experience

The SmartThings app allows users to control their homes from anywhere, helping them to enjoy seamless entertainment as well as keeping them safe. Across Europe, our homes continue to be more important than ever as they play multiple roles each day – from offices to places for relaxation and entertainment. Seven in ten consumers (71%) agree that technology has a positive impact on their everyday living, including how they interact with their friends and family, how they conduct their chores and how they enjoy their hobbies¹.

Now, those with a passion for food can fully connect themselves to the joy of cooking and eating with Samsung Food, the new all-in-one app for recipe searching, saving and sharing, meal planning, cooking and grocery shopping. Announced at the press conference, Samsung Food is available in 104 countries and eight languages, and puts the world’s food knowledge at users’ fingertips, empowering them to make the food, health and cooking decisions that are right for them. It can also connect to users’ kitchens, instantly sending the right time and temperature to their compatible Samsung oven. With more than 160,000 recipes, there will always be something new to cook.

By the end of the year, using Food AI, Samsung Food will provide personalised recipes reflecting users’ dietary requirements, such as converting recipes into a vegan version in just a few taps. In a further enhancement due later this year, it will link with Samsung Health so tailored meal plans can be adapted to suit preferences and dietary requirements, as well as support users in reaching their health goals[3]. In 2024, using Vision AI technology, Samsung Food will use photos taken of meals to check nutritional information, recognise ingredients and recommend the best recipes to use them in[4].

As the number one TV brand for 17 years in a row[5], Samsung has an unrivalled commitment to entertainment. It has completed its super screen line up with the launch of the 4K Q80C and  98” Neo QLED 8K, which will be available in Australia via special order only.  Samsung plans to bring its full range of Micro LED screens to Australia by the end of the year, offering incredible contrast and jaw-dropping detail that places viewers in the middle of the action whether gaming or watching films.

To celebrate Disney’s 100^th anniversary, Samsung has announced new Disney themed artwork that will be available on The Frame TV via the Art Store[6]. Over 100 pieces of iconic art from Walt Disney Animation Studios, Pixar Animation Studios, Marvel, Lucasfilm and National Geographic, as well as classic images of Mickey, Minnie, Woody, Cinderella and many others, will be available. Users can also display their family photos for a magical home environment.

Also announced at the press conference was the global launch of The Freestyle 2^nd Gen. This versatile, portable projector delivers a big screen experience wherever the user chooses – even on the ceiling. The Smart Edge Blending feature offers landscape and portrait screen experiences, meaning two Freestyle 2^nd Gen projectors can be paired to give a 160” panoramic and 120” vertical viewing experience[7]. What is more, with complete access to the Samsung Gaming Hub[8], users of the Freestyle 2^nd Gen can enjoy the biggest games from Samsung’s streaming partners.

In partnership with Xbox and Bethesda Softworks, this now includes Starfield[9], the stunning, next-generation role-playing game set amongst the stars. Playable through the Samsung Gaming Hub with an Xbox Game Pass Ultimate membership, without the need for a console[10].

Taking small steps for our planet

Samsung is committed to developing products and services that can help people save money and take steps towards a better planet. These topics are high on the agenda for consumers too, over three quarters (77%) say they seek out tech products that save energy – not only to save money, but for the benefit of the environment too⁴. Two-thirds (67%) also consider it important that their next appliance can connect to an app that allows them to monitor and reduce their energy consumption⁴.

With energy prices increasing across Europe[11], 72% of those asked are concerned about the cost of running appliances in their home[12]. To help combat this, SmartThings Energy can help users optimise the energy used across their appliances to suit their needs and lower usage.

Keeping your home secure

Samsung understands the reassurance that smart technology can provide across the generations. Security was an emerging theme from the research conducted. Watching their home while they aren’t there (54%), feeling safer when home alone (39%) and keeping their family safe when they are out of the house (39%) are seen as the key safety benefits of smart technology[13].

The SmartThings ecosystem includes a range of partners who are committed to helping people keep their homes and loved ones safe. This now includes Yale, a leading brand in home security. The Yale Linus® Smart Lock and the new Smart Opener for Gate & Garage enable doors and gates to be locked remotely via the app to ensure peace of mind for all family members.

Unlocking the future through smart technology

Samsung is invested in a future built around the possibilities that technology can unlock. One area it aims to make a difference is in making the technology for smart homes more easily available. The research shows a quarter of Europeans consider the inclusion of smart technology to be a key factor in the desirability of their next home and over three quarters of respondents said fully functional smart homes are appealing (77%)¹².

Understanding this, Samsung is working to make these possibilities a reality and it believes in the power of collaboration when it comes to driving this vision forward. By partnering with ABB Smart Buildings and SMA, one of the world’s leading providers of photovoltaic and storage system technology, it hopes to connect people more closely to their homes by embedding the possibilities of smart technology into houses before they are bought. By integrating ABB and SMA products into SmartThings Energy, homes can become safer, smarter and efficient. For example, the ability to run appliances at the optimum time, tracking energy use to adjust consumption based on energy prices and usage patterns, and optimising energy use based on solar production.

[1] SmartThings app requires Samsung Account, internet connection and SmartThings enabled devices. Please visit www.samsung.com/au/apps/smartthings/ for a list of current compatible devices.

[2] Conducted in conjunction with Opinium amongst 2,500 adults from the UK, France, Germany, Spain and Italy. Polled between the 28th of July and the 1st of August 2023.

[3]The availability of this feature in Australia is yet to be released.

[4] The availability of this feature in Australia is yet to be released.

[5]Source – Omdia, Jan-2023. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

[6] Supplied with 20 artworks. Additional artworks (including Disney themed collection) available for purchase or via subscription. Internet connection required.

[7] Requires 2 x units of The Freestyle (2023). Both projectors and your mobile phone must be connected to the same Wi-Fi network. Requires SmartThings. Feature currently supports image content only on Galaxy and iOS devices. Video content is unsupported on iOS devices and requires future software updates on Galaxy devices (to be released in 2023) to support both image and video content.

[8] Internet connection, additional gaming service subscriptions and third party apps may be required. Content services are subject to change without notice. Requires Samsung Account.

[9] Starfield has been given a restricted (R18+) rating by the Australian Classification Board.

[10] Internet connection, Xbox Game Pass Ultimate subscription and compatible controller required. Fees apply.

[11] GreenMatch. https://www.greenmatch.co.uk/blog/energy-prices-europe

[12] Conducted in conjunction with Opinium amongst 2,500 adults from the UK, France, Germany, Spain and Italy. Polled between the 28th of July and the 1st of August 2023.

[13] Conducted in conjunction with Opinium amongst 2,500 adults from the UK, France, Germany, Spain and Italy. Polled between the 28th of July and the 1st of August 2023.

By prioritising its premium product lineup, Samsung has upheld its position in the TV industry for an impressive 17 years, exemplified by its Neo QLED lineup. From 2006 to 2022, Samsung’s worldwide TV market share based on annual revenue has doubled[2].

“Our track record of industry leadership over the past 17 years was made possible by our consumers’ continued loyalty and trust in our products,” said Cheolgi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to pave the path to create the most premium device experiences that go beyond premium picture quality.”

Samsung Electronics has been recognised for its global market leadership and excellence.

Samsung’s leadership in global TV market share for 17 consecutive years is a testament to the company’s commitment to providing innovative products with consumer-centric designs and upgraded user experiences.

Samsung continued to push the boundaries of picture quality and innovation by introducing products with the latest technologies as well. In 2017, Samsung defined the term “next-generation display” by unveiling its first QLED TV, which utilised quantum dot technology. In 2018, the company launched the groundbreaking QLED 8K, followed by the Quantum Mini LED-backed Neo QLED and the self-illuminating MICRO LED in 2021. This collection of innovative technologies redefined the standard for Samsung’s TV picture quality.

Additionally, Samsung has been at the forefront of pioneering new categories such as the Lifestyle series. Starting with the iconic design of The Serif in 2016, Samsung has continued to evolve its product lineup with designs to enhance the user experience through products such as The Frame, The Sero, The Terrace, The Premiere, and The Freestyle.

In 2023, Samsung’s commitment to innovation continues with the development of intuitive technology designed to meet the needs of users. SmartThings will enable seamless integration and connectivity of multiple devices with security remaining a top priority, empowering users to create deeply personalised experiences that accommodate both their unique preferences and needs.

Samsung Electronics has been recognised for its global market leadership and excellence.

[1] Source – Omdia, Jan-2023. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

[2] Source – Omdia, Jan-2023. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

Samsung’s 2023 MICRO LED lineup provides consumers with a breadth of options for unparalleled picture quality and screen experience. Image simulated for illustrative purposes.

Samsung Electronics Co., Ltd. today unveiled its new Neo QLED, MICRO LED and Samsung OLED lineups alongside lifestyle products and accessories ahead of CES^® 2023. This year’s lineup features advanced, innovative products with a focus on enhanced connectivity and personalised consumer experiences.

Samsung’s wide portfolio of offerings helps users build their own tailored experiences with the devices they use every day, with more intuitive technology than ever before. This year, Samsung takes one step further in its ever-evolving journey to simplify consumers’ everyday lives with seamless multi-device integration across its entire ecosystem through its smart home platform SmartThings.

“In 2023, we are pushing boundaries of innovation to offer consumers more than just premium picture quality, but a holistic, premium device experience tailored to what they need and want out of their connected home,” said Cheolgi Kim, EVP of Visual Display Business at Samsung Electronics. “With SmartThings, our advanced technology is seamless and intuitive, making life more sustainable, accessible and enjoyable everyday.”

Premium and Connected Experiences with Neo QLED

Samsung’s 2023 Neo QLED TVs go beyond just a clear picture, with a high-resolution panel and new Auto HDR Remastering. Image simulated for illustrative purposes.

Samsung’s latest suite of Neo QLED 8K and 4K televisions provide consumers with premium options that suit almost every need. Neo QLED picture quality is powered by Samsung’s advanced Neural Quantum Processor, which supports the Quantum Mini LED-lit TV with 14-bit processing and AI upscaling, enabling features such as Shape Adaptive Light Control and Real Depth Enhancer Pro for a three-dimensional, lifelike picture.

Samsung’s 2023 Neo QLED TVs go beyond just a clear picture, with a high-resolution panel and Samsung’s proprietary algorithm powering Samsung’s new Auto HDR Remastering. It uses AI deep learning technology to analyse and apply real-time High Dynamic Range (HDR) effects on Standard Dynamic Range (SDR) content on a scene-by-scene basis, making SDR content bright and lively for even deeper immersion.

In addition, SmartThings users no longer need to purchase a separate SmartThings dongle to connect and control Zigbee and Thread devices. In 2023, the SmartThings Zigbee & Matter Thread One-Chip Module will be directly built into Samsung products. And for the ultimate connected device experience, SmartThings automatically syncs devices for easier control of not just Samsung devices, but also third-party appliances and IoT devices[1] for seamless connections.

Samsung’s 2023 Neo QLED range will be available in Australia in Q2 2023.

Broadening Viewing Options with MICRO LED and Samsung OLED

Samsung’s 2023 MICRO LED lineup will offers Australians new models ranging from 77 to 114-inches. Image simulated for illustrative purposes.

The 2023 MICRO LED lineup offers new models ranging from 77 to 114-inches[2] to provide consumers with a breadth of options for incredible picture quality and screen experience. Thanks to its modular nature, MICRO LED is not bound by shape, ratio and size, making it completely customisable to fit a consumer’s desired set up. In addition, it comes without bezels so regardless of configuration, the boundary between screen and real life is seamless.

And to provide consumers with even more viewing options, Samsung’s 2023 OLED lineup will be available in 55, 65 and the new ultra-large 77-inch models[3]. Samsung’s latest OLED lineup comes with Quantum Dot technology that has been developed for Samsung’s Neo QLEDs as well as Neural Quantum Processors to retain OLED technology’s core strengths, while simultaneously improving limitations in its brightness and colour representation.

The expanded lineup comes with a 144Hz refresh rate and all of Samsung’s smart features. And for the first time on an OLED TV, Samsung OLEDs come with AMD’s FreeSync Premium Pro certification for the ultimate OLED gaming experience.

Finally, to expand viewing options, Samsung offers Samsung TV Plus on all of its smart TV lineup. The free ad-supported TV (FAST) and video-on-demand service delivers over 1,800 channels globally, including over 50 owned & operated channels, reaching 24 countries and 465 million devices globally across the company’s TV and mobile devices. It is 100% free and doesn’t require any downloads, subscriptions or additional devices[4].

The 2023 Samsung OLED range, including the new ultra-large 77-inch model will be available in Australia in Q2 2023. Samsung’s 2023 MICRO LED range including the new 77 and 114-inch models will be available in Australia in 2023. 

The 2023 Samsung OLED range will include a new ultra-large 77-inch model, available in Australia in Q2 2023. Image simulated for illustrative purposes.

Explore a New World of Gaming

In 2023, upgrades for GameBar 3.0 with MiniMap Sharing[5] and Virtual Aim Point elevate the experience for every type of gamer. MiniMap Sharing enables players to see the minimap of their game at-a-glance on any display while Virtual Aim Point, designed for first-person shooters (FPS), allows players to view more noticeable crosshairs in any game so they can make the perfect shot.

Elevate Your Lifestyle with Expanded Lifestyle Lineup and New Features

Samsung’s latest TV lineup can be mounted with the optional Auto Rotating Wall Mount & Stand[6], which brings automatic rotation and vertical media viewing experience to TVs including The Frame. Image simulated for illustrative purposes. Cable not shown.

Consumer’s lifestyle needs are constantly shifting. To navigate this landscape, Samsung has unveiled new lifestyle products and features to elevate the user experience to another level, allowing consumers to customise the way they view and experience screens.

• The Premiere 8K: In 2023, Samsung is introducing a new iteration of its laser projector, The Premiere 8K. The ultra-short throw projector lineup now comes with an 8K model, giving users the same ultra-large screen in even higher resolution. It supports a maximum screen size of 150-inches for a massive screen with exquisite resolution to match.
• The Freestyle with Smart EDGE Blending: The Freestyle is the ultimate flexible device, allowing consumers to watch and engage with whatever they want, wherever they want. In 2023, users can take advantage of the new Smart EDGE Blending feature, which allows users to use two of the devices and watch content in a 21:9 configuration with no manual lining up or adjusting.
• New UI and Accessories: In 2023, Samsung is introducing a new and improved Samsung Art Store with features such as previews at-a-glance and extended content offerings, which mimic the experience of visiting a gallery or museum. Also new is a metal bezel option for a modern and luxurious look on The Frame. Samsung’s latest TV lineup can be mounted with the optional Auto Rotating Wall Mount & Stand,[7] which brings the automatic rotation and vertical media viewing experience of The Sero to other TVs, including The Frame and Neo QLEDs.

Samsung’s expanded 2023 lifestyle lineup, including The Frame, The Freestyle with Smart EDGE Blending will be available in Australia from Q1 2023. The Premiere 8K and AV accessories will be available in Australia in 2023.

Everyday Sustainability with Samsung Screens

In line with the latest environmental strategy announced in 2022, Samsung is consistently working with partners and customers to be eco-conscious, providing a broader impact throughout the product’s lifecycle. As a result, each step is made more eco-conscious, from making the manufacturing process more efficient to reducing packaging and changing how consumers use their products.

• Recycled Materials: For the 2023 lineup, Samsung will replace some elements of the SolarCell Remote with materials partly comprised of recycled ocean-bound plastic.
• Reducing Manufacturing Impact: Samsung designed a light-weight injection mold that requires fewer materials, with a structure that can be repurposed, bringing down the overall energy consumption and raw materials needed for production.
• AI Energy Saving Mode: Through SmartThings, Samsung’s 2023 TVs support AI Energy Saving Mode, helping users save more energy in new ways. SmartThings Energy Service on TVs helps reduce carbon footprint of connected devices with simple changes, such as automatic switches to energy saving mode on specific devices when not in use. And with 3D Map View, it will be easier to get a holistic overview of connected devices and put energy saving ideas into practice.
• Eco-Packaging: In 2023, Samsung Eco-Packaging will come with minimal print so less ink is consumed in its production, and Samsung will use paper tape to reduce the use of plastic in its packaging. Additionally, package sizes will be reduced to help lower overall carbon emissions.

Multidimensional Soundscape and Audio Quality with AI

When paired with a Samsung TV, the flagship HW-Q990C soundbar will offer the most powerful, customisable and personalised ecosystem available to date. Image simulated for illustrative purposes.

A premium screen experience would only be complete with ultra-immersive audio. While Samsung TVs come with impressive built-in speakers, they also have powerful audio features and devices to enhance the viewing experience for something truly cinematic.

• AI Sound Remastering: In 2023, Samsung’s flagship TV and soundbar offer Sound Remastering, which utilises AI to remaster each sound object to help ensure voices are clear, environmental sounds are enveloping and that each component is just the right volume.
• Soundbars: In addition to the flagship soundbar, HW-Q990C, with 11.1.4 channel sound supporting Dolby Atmos, the ultra-slim HW-S800B offers powerful immersive sound in Dolby Atmos from a 3.1.2 channel device that is just 40mm tall and 38mm deep. It is easily placed with any TV and offers clear sound with punchy bass.
• Q-Symphony: A new iteration of harmony between the TV and soundbar, 2023 new Q-Symphony will provide vastly evolved sound for which the soundbar taps into the TV’s Neural Processing Unit to analyse audio signals and process each sound for more detail than ever before.

In 2023 by pairing Samsung TV’s with Samsung Soundbars, these devices will offer the most powerful, customisable and personalised ecosystem available to date.

The Samsung flagship HW-Q990C soundbar will be available in Australia in Q1 2023. The ultra-slim HW-S800B is currently available in Australia.

Register your interest to get the latest updates and special offers regarding Samsung’s 2023 monitor and AV products, as announced at CES 2023 via https://www.samsung.com/au/firstlook/ from 2:00PM AEDT on 4 January 2023.

^* All functionality, features, specifications, and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation. Availability of the above-mentioned products, services, and features may vary by region.

[1] SmartThings will support Matter and HCA in 2023. This will enable SmartThings users to add compatible devices seamlessly into their SmartThings Home Environment.

[2] Samsung’s MICRO LED lineup in Australia will be offered in 77, 89, 101, and 114-inches in 2023. Availability of sizes including 50, 63 and 140-inches may vary across regions.

[3] Available in Australia from Q2 2023.

[4] An internet connection is required. Data usage charges may apply.

[5] MiniMap Sharing will be available via software update in the first half of 2023.

[6] Auto Rotating Wall Mount and Stand sold separately.

[7] Auto Rotating Wall Mount and Stand sold separately.

2022 Australian Good Design Award Gold Accolades – Credit: Daniel Boud.

Samsung Electronics Australia is celebrating the recognition of four products from across its consumer electronics range, each winning a prestigious Good Design Award Gold Accolade at the 2022 Australian Good Design Awards.

Three products from Samsung’s BESPOKE Home Appliances range including the BESPOKE Cube Air Purifier AX53, BESPOKE Refrigerator, and Samsung BESPOKE AirDresser, in addition to Samsung’s The Freestyle portable projector won gold in the Product Design category for outstanding design and innovation that improves the lives of Australians.

In its 64^th year, the Australian Good Design Awards are the highest honour for design and innovation in the country, and highlight the profound impact a design-led approach can have on business success and social and outcomes.

“Samsung is thrilled have to received four Gold Accolades at the 2022 Good Design Awards,” said Jeremy Senior, Vice President – Consumer Electronics, Samsung Australia. “At Samsung, we strive to understand customers’ needs, passions and values, and translate those into products and services that deliver meaningful value. It’s an honour that our efforts have been acknowledged for the BESPOKE Cube Air Purifier AX53, BESPOKE Refrigerator, BESPOKE AirDresser, and The Freestyle.”

“People’s needs and routines have changed over the past few years with connectivity, customisation, and design more critical to Australians than ever. Consumers are expecting more than simple functionality from the products they place in their homes, and we’re committed to delivering solutions that can better intersect and evolve intelligently and flexibility in our daily lives. Our BESPOKE Home and TV lifestyle ranges are centred on the concepts of flexible functionality to enable endless experiences, personalised to fit every individuals’ preferences and needs.”

About Samsung’s winning products

• Samsung’s The Freestyle – Winner: Australian Good Design Award Gold Accolade

Samsung’s The Freestyle is a portable, powerful, and simple projector that creates an instant big screen wherever you are. Offering up to 100 inches of crystal-clear picture quality and inbuilt 360° speakers for immersive sound quality. The Freestyle is an easy-to-use big screen Smart TV without the set-up stress.

Of The Freestyle, the Good Design Awards jury said: “Samsung’s The Freestyle presents an impressive cinematic effect from a surprisingly diminutive package. With such a small and portable product, the product presents endless opportunities to facilitating a big screen audio visual experience anywhere, anytime. This is a highly considered product that should be commended.”

• Samsung BESPOKE Cube Air Purifier AX53 – Winner: Australian Good Design Award Gold Accolade

Design meets function with BESPOKE Cube Air Purifier AX53. The visually appealing, virtually silent Air Purification system removes up to 99.97% of large and ultra-fine particles to help provide clean air in homes[1]. The system balances the desire to have an aesthetic home interior with the functionality of an air purifier.

Of the Samsung BESPOKE Cube Air Purifier AX53, the Good Design Awards jury said: “This product caught the judges’ attention with its bold design. Clever user interface, whisper quiet operation and a stunning design makes this purifier stands out from the competition. Other notable touches include the automatic dimming function, wireless access, and ‘wind free’ mode.”

• Samsung BESPOKE Refrigerator – Winner: Australian Good Design Award Gold Accolade

Samsung’s BESPOKE Refrigerator range offers consumers personalisation and refrigerator configuration to meet any family’s needs. The range is colour customisable, modular and includes a French Door Fridge, Single Door Fridge, Single Door Freezer and a Bottom Mount Fridge, each with the unique ability to connect together. The BESPOKE Refrigerator range will launch in Australia soon.

Of the Samsung BESPOKE Refrigerator, the Good Design Awards jury said: “The Samsung BESPOKE Refrigerator is a breath of fresh air in a conservative category. Released from the generic stainless steel straight-jacket, this baby can be dressed up to fit the home and fit the mood. Mix and match functionality keeps the look vibrant and young. This design is a great insight from the Samsung design team.”

• Samsung BESPOKE AirDresser Winner: Australian Good Design Award Gold Accolade

Samsung’s BESPOKE AirDresser is an innovative approach to clothing care that optimises powerful air and steam to help remove up to 99% of certain germs, allergens and dust, refreshing and sanitising clothes between washes[2].

Of the Samsung BESPOKE AirDresser, the Good Design Awards jury said: “Sturdily built with a range of functions for different garments, this AirDresser prolongs the time between washing or dry-cleaning (outer) clothes like suits and uniforms, by steaming, drying, and deodorising them. Samsung has hit the nail on the head with the subtle dark grey look, compact design and built-in functionality.”

The 2022 Good Design Awards attracted high-quality design projects from Australia and around the world spanning 11 design disciplines in more than 30 categories and sub-categories.

Submissions were evaluated by more than 70 Australian and international Jurors, including designers, engineers, architects and thought leaders. Each entry was evaluated according to a strict set of design evaluation criteria which includes Good Design, Design Innovation and Design Impact.

Dr. Brandon Gien, CEO of Good Design Australia and Chair of the Australian Good Design Awards said: “To be recognised with an Australian Good Design Award is a significant achievement, given the incredibly high standard of projects submitted in this year’s Awards. The Good Design Award is a valuable independent endorsement of professional design quality. It tells the world this project not only represents design excellence, but it also surpasses the criteria for design innovation and design impact.”

“The Good Design Awards recognise and celebrate the transformative power of design thinking to find innovative, customer-centric solutions to local and global challenges and this year’s Award-winning projects reflect just that. My sincere congratulations to all the designers, engineers, architects and innovators recognised in this year’s Awards – you deserve to be celebrated at the highest level,” Dr. Gien concluded.

For more information on the 2022 Good Design Award winners, visit www.samsung.com/au/

Full details of the 2022 Good Design Award winners are available at good-design.org/

[1] The filter media has over 99.97% dust collection efficiency, based on a particle size of 0.3㎛, tested in accordance with the Korea Conformity Laboratories filter test. Test conditions: temperature 23±2.0°C, humidity 45±2.0%, Test flow rate 5.34 cm/s, test aerosol Sodium Chloride (NaCl)

[2] Eliminates up to 99.9 % of certain bacteria from cotton fabric when operated on Daily Care + Sanitize setting such as Staphylococcus aureus, E. Coli, MRSA, Streptococcus pneumoniae, Legionella pneumophilia, Pseudomonas aeruginosa, klebsiella pneumoniae, Corynebacterium diphtheriae , and Enterococcus faecalis

Samsung Electronics Co., Ltd. today announced the launch of its all-new portable screen and entertainment device, The Freestyle, ahead of CES 2022. The Freestyle offers incredible technology and flexibility to deliver optimal viewing and entertainment for customers looking to bring video and audio content wherever they go.

Targeted toward Gen Z and millennials, The Freestyle is a projector, smart speaker and ambient lighting device all rolled into one lightweight, portable device. When it comes to portability, The Freestyle weighs only 830 grams allowing to change any space into a screen with ease. Unlike conventional, boxy projectors, The Freestyle’s versatile cradle allows rotation of up to 180 degrees, enabling users to show high-quality video anywhere – tables, floors, walls or even ceilings – no separate screen required.

“The Freestyle is a one-of-a-kind projector geared towards ultimate versatility and flexibility to meet the consumers’ changing lifestyles,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung Electronics. “Without the limitation in space and form factor, The Freestyle is a fun and versatile device that can be used in any way consumers prefer.”

The Freestyle comes with full auto keystone and auto leveling features. The features allow the device to automatically adjust its screen to virtually any surface or angle, helping provide a proportional image, even if you’re on uneven ground.[1] Additionally, the auto focus feature allows The Freestyle to display a clear image on virtually any surface, up to 100 inches in size.[2] The Freestyle also comes with a dual passive radiator enabling a clean and deep bass, and its 360-degree sound radiation allows customers to enjoy an immersive  sound experience no matter where they are.[3]

For powering it up, The Freestyle is compatible with power banks that support USB-PD and 50W/20V output or above, so users can take it with them anywhere, even when they are on the move.

When it’s not used as a projector to stream content, The Freestyle also provides mood lighting effect thanks to its ambient mode and translucent lens cap. The Freestyle is also a smart speaker, analysing the music to pair visual effects that can be projected on the wall, floors and anywhere else.

The Freestyle offers Smart TV features available on Samsung Smart TVs, with built-in streaming services and mirroring and casting features compatible with both Android and iOS mobile devices.[4] It also includes far-field voice control, allowing users to choose their favorite voice assistants when using the device hands-free.

The Freestyle will be showcased during CES 2022 from January 5 to 7 and will go on an on-line pre-order in Australia on January 17.

For more information, including images or video on the products Samsung is announcing at CES 2022, please visit news.samsung.com/global/ces-2022.

For more information on Samsung’s lifestyle portfolio, please visit www.samsung.com.

ENDS

LOCAL COMMENT

Samsung Electronics has today announced the Australian pricing and availability of its brand new, innovative portable projector, The Freestyle.

Unveiled at Samsung’s CES keynote press conference, The Freestyle offers a smart, compact portable screen to give Australians an exceptional Samsung TV experience wherever they may be.

The Freestyle boasts bold sound in a compact design to deliver a big screen experience of up to 100 inches.[5] The Freestyle comes with Samsung’s Smart TV platform, includes auto-focus and auto-keystone capabilities for impressive picture quality, 360-degree sound, and a mood lighting effect thanks to its ambient mode and translucent lens cap.

The Freestyle is compatible with external batteries that support USB-PD and 50W/20V output or above.

The latest addition to the Samsung AV category is available for pre-order in Australia from 17th – January, 2022. The Freestyle will go on-sale and be available to purchase in retail from February 2022.

Quote attributed to Jeremy Senior, Vice President of Consumer Electronics at Samsung Electronics Australia.

“The Freestyle is an innovative compact projector that will allow you to take your entertainment to new heights. Australians love to try new experiences and now you can bring up to 100-inches of your favourite content to almost any roomor even outdoors, perfect for those who love camping or setting-up movie night in the backyard.

“Through creative innovation, The Freestyle is a fun, versatile and light-weight portable projector that is easy to set-up and includes Samsung’s Smart TV experience. All your favourite apps and streaming services are ready to be enjoyed anywhere, anytime.[6]

“Samsung’s The Freestyle will be available in February. We’re looking forward to seeing the incredible entertainment experiences that Australians create now they have the versatility to take their big screen viewing with them, wherever they go.”

[1] Recommend using on clean flat and dry surfaces. Please refer to user guide for instructions.

[2] The Freestyle must be 2.7m from the wall for a 100″ screen. Image quality will vary depending on quality of the source content, lighting conditions, environment and setup. Recommend projecting on a flat white or bright monotone wall in a dark room.

[3] Audio quality may vary depending on environmental characteristics (e.g. room size and ceiling height) and quality of source content.

[4] Internet required. Data and subscription charges may apply. Apps may be subject to change without notice.

[5] The Freestyle must be 2.7m from the wall for a 100″ screen.

[6] Internet required. Data and subscription charges may apply. Apps may be subject to change without notice.

Samsung Electronics Co., Ltd. today unveiled its vision for the future, “Together for tomorrow,” during a pre-show keynote event at CES 2022. Keynote speaker Jong-Hee (JH) Han, Vice Chairman, CEO and Head of DX (Device eXperience) Division at Samsung, highlighted the company’s efforts to usher in a new age of togetherness, with customizable experiences that reflect consumers’ evolving lifestyles, and innovations that mark progress for both society and the planet.

The company’s “Together for tomorrow” vision is one that empowers everyone to create positive change and drives collaborations that address some of the planet’s most pressing challenges. The keynote illustrated how Samsung plans to make its vision a reality by introducing a range of sustainability initiatives, purposeful partnerships, and customizable and connected technologies.

“I’m excited for you to be a part of our vision to see how innovation can create positive change, [and] to join us and work together for tomorrow,” said Han. ”These developments will make sustainability part of your product experience, enabling you to live a more sustainable life.”

Building a Sustainable Future

At its core, Samsung’s vision for the future is built on what the company calls “everyday sustainability.” It is a concept that inspires Samsung to put sustainability at the heart of everything it does. The company has been realizing its vision by adopting new, low-impact product manufacturing practices, footprint-reducing packaging and a more sustainable customer experience, and by responsibly disposing of products at the end of their lifecycles.

Samsung’s efforts to reduce carbon emissions throughout the production cycle have also earned recognition from the Carbon Trust, the world’s leading authority on carbon footprint. Last year, the company’s Carbon Trust-certified memory chips helped reduce carbon emissions by nearly 700,000 tons.

Samsung’s efforts in this area extend well beyond semiconductors and include expanding the use of recycled materials. To introduce everyday sustainability to more products, Samsung’s Visual Display Business plans to use 30 times more recycled plastics than it did in 2021. The company also revealed plans to expand its use of recycled materials to include all mobile products and home appliances over the next three years.

In 2021, all of Samsung’s TV boxes included recycled materials. For this year, the company revealed that it will be expanding the use of recycled materials to include the boxes’ interior packaging as well. Now, recycled materials will be incorporated into Styrofoam, box holders and plastic bags. The company also announced the global expansion of its award-winning Eco-Packaging program. The expansion of the program, which transforms cardboard boxes into cat houses, side tables, and other useful furniture items, will include packaging for home appliances such as vacuum cleaners, microwave ovens, air purifiers and more.

Samsung is also building sustainability into the ways that customers experience its products. Such experiences will be integral to empowering people to reduce their carbon footprint and make positive changes together for a better tomorrow. As an example, the company introduced notable enhancements to its first-of-its-kind SolarCell Remote, which eliminates battery waste with a built-in solar panel that can be charged during both day and night.

The enhanced SolarCell Remote gets electricity from radio frequencies in devices like Wi-Fi routers[1]. “What’s more, it will be included in more Samsung products – like new Samsung TVs and home appliances – with the goal of eliminating more than 200 million batteries from landfills[2]. When you line them up, it is the distance from right here, Las Vegas, to Korea,” said Han.

In addition, by 2025, Samsung plans to make all of its TVs and phone chargers operate on near zero standby power, so that the products will consume almost no energy when not being used.

E-waste is another big challenge for the electronics industry, which is why Samsung has collected more than five million tons of e-waste since 2009. For mobile products, last year, Samsung launched Galaxy for the Planet, a sustainability platform that was created to bring about tangible climate action and minimize devices’ environmental footprints throughout their lifecycles.

“These are important steps,” said Han, “but we cannot achieve our goals alone. We believe open innovation and collaboration are keys to fighting climate change and protecting our environment.” With this in mind, Samsung announced that its eco-conscious technologies like the SolarCell Remote will be made open source, so that others can utilize them for their new devices too.

Samsung’s decision to make such technologies openly available reflects a commitment to innovation – and to everyday sustainability – that transcends industries. The collaboration with Patagonia that Samsung announced at the keynote demonstrates the type of innovation that can result when companies – even those from entirely different industries – come together to address environmental issues. The innovative solution that the companies are designing will help fight plastic pollution by enabling Samsung washing machines to minimize microplastics from entering waterways through laundry cycles.

“This is a serious problem, and not one we can solve on our own,” said Vincent Stanley, Director of Philosophy at Patagonia. Commending the hard work and dedication of Samsung engineers, Stanley described the working relationship as “a perfect example of the kind of collaboration we all need to help turn the tide of climate change and restore nature to health.”

“We are thrilled about this collaboration, but our work won’t stop there,” added Han. “We will continue to explore new partnerships and collaborations, aiming to address the challenges facing our planet.”

Empowering Users with Customized Experiences

In addition to describing steps it is taking to advance everyday sustainability, Samsung outlined various ways it is advancing technology to cater to consumers’ diverse needs. Understanding that each person is unique and wants to customize their devices to suit their lifestyle, Samsung strives to find ways to help people redefine their relationships with everyday technologies. This people-first approach to innovation is a key pillar of the company’s “Together for tomorrow” vision.

The platforms and screens that Samsung unveiled at the event reflect the ‘Screens Everywhere, Screens for All’ era that Han alluded to at CES 2020. The Freestyle is a lightweight and portable screen that gives you a cinema-quality experience no matter where you are. Featuring AI-enabled sound, built-in streaming apps and a host of useful Smart TV accessibility features, The Freestyle can be set up virtually anywhere and projects up to 100 inches.

The Samsung Gaming Hub, meanwhile, offers an all-in-one platform for discovering and playing cloud and console games, and is set to launch on the company’s 2022 Smart TVs and monitors. Lastly, The Odyssey Ark is a 55-inch, flexible and curved gaming screen that takes immersion to the next level with a multi-view experience that allows users to play games, video chat with friends, and watch gaming videos at the same time.

To introduce more tailored product experiences to consumers’ homes, Samsung announced the rollout of even more customization options for its Bespoke lineup of home appliances. This includes new Bespoke options for Samsung’s Family Hub and French 3-Door and 4-Door refrigerators, alongside dishwashers, ranges, and over-the-range microwaves. Samsung is also introducing new products like the Bespoke Jet vacuum and Bespoke Washer and Dryer, expanding the lineup to every room in the home to offer consumers more ways to customize their space to suit their style and needs.

Samsung is constantly exploring ways to harness customization to help users get more out of their devices. The #YouMake Project represents the culmination of those efforts empowering consumers to choose and customize products based on what matters most to them, so they can enjoy a more personalized experience across their devices. Announced at the keynote, the initiative expands Samsung’s Bespoke vision beyond home appliances and brings it to life in the company’s smartphones and large-screen devices.

Ushering in an Era of Seamless Connectivity

Building a better future together for tomorrow requires more than building customization and sustainability into the core of Samsung’s products—it also requires seamless connectivity. During the keynote, Samsung demonstrated its commitment to ushering in an era of truly seamless connected experiences by highlighting its collaborations with partners as well as its next-gen products.

Unveiled for the first time at CES, the all-new Samsung Home Hub takes connected home experiences to the next level with a SmartThings service that integrates with AI-connected appliances to simplify home management. Samsung Home Hub combines six SmartThings services into one convenient device that gives users complete control over their smart home and makes it easier to manage household chores.

To enable different types of smart devices to work better with each other, Samsung announced plans to make SmartThings Hub a built-in feature of its 2022 TVs, Smart Monitors and Family Hub refrigerators. Doing so will help make connected living experiences more accessible and seamless for everyone.

Pointing to the need to offer consumers the best smart home experience regardless of brand, Samsung also announced its role as a founding member of the Home Connectivity Alliance (HCA), which brings together various smart home appliance manufacturers. The organization aims to foster greater interoperability between devices across brands to give consumers more choice, and to enhance the security and safety of products and services.

“As a global coalition of smart home appliance manufacturers, HCA members share a belief that connected ecosystems and digital technology will allow us to further develop product experiences that are elegant, hyper-personalized, and truly smart for our consumers,” said Katherine Shin, Vice President of Customer Experience at Trane Technologies. “The HCA invites any global manufacturers with a similar vision for efficiency, interoperability and innovation to come and build with us.”

Samsung’s keynote underlined a deep commitment to corporate social responsibility that continues to characterize its approach to innovation. That commitment is not only realized in the company’s technologies, but also in its dedication towards programs that empower the next generation to bring about the changes they want to see in the world. By nurturing young people’s development and building skills for the workplaces of tomorrow, programs like Solve for Tomorrow and Samsung Innovation Campus are turning dreams into action.

“Today, I’m honored to share that Samsung’s programs to empower the next generation have now reached more than 21 million people since 2012,” said Han. “This is the better tomorrow we all seek: enabling people to reach beyond their dreams, a planet protected so others can experience its wonders, [and] innovation as the spark for change.”

For more information, including images and videos of the products Samsung is announcing at CES 2022, please visit news.samsung.com/global/ces-2022.

[1] For radio frequency harvesting, a physical proximity of SolarCell Remote to a 2.4 GHz Wi-Fi router is required.

[2] Estimate is based on expected sales volume and average usage period of related products.