By prioritising its premium product lineup, Samsung has upheld its position in the TV industry for an impressive 17 years, exemplified by its Neo QLED lineup. From 2006 to 2022, Samsung’s worldwide TV market share based on annual revenue has doubled[2].

“Our track record of industry leadership over the past 17 years was made possible by our consumers’ continued loyalty and trust in our products,” said Cheolgi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to pave the path to create the most premium device experiences that go beyond premium picture quality.”

Samsung Electronics has been recognised for its global market leadership and excellence.

Samsung’s leadership in global TV market share for 17 consecutive years is a testament to the company’s commitment to providing innovative products with consumer-centric designs and upgraded user experiences.

Samsung continued to push the boundaries of picture quality and innovation by introducing products with the latest technologies as well. In 2017, Samsung defined the term “next-generation display” by unveiling its first QLED TV, which utilised quantum dot technology. In 2018, the company launched the groundbreaking QLED 8K, followed by the Quantum Mini LED-backed Neo QLED and the self-illuminating MICRO LED in 2021. This collection of innovative technologies redefined the standard for Samsung’s TV picture quality.

Additionally, Samsung has been at the forefront of pioneering new categories such as the Lifestyle series. Starting with the iconic design of The Serif in 2016, Samsung has continued to evolve its product lineup with designs to enhance the user experience through products such as The Frame, The Sero, The Terrace, The Premiere, and The Freestyle.

In 2023, Samsung’s commitment to innovation continues with the development of intuitive technology designed to meet the needs of users. SmartThings will enable seamless integration and connectivity of multiple devices with security remaining a top priority, empowering users to create deeply personalised experiences that accommodate both their unique preferences and needs.

Samsung Electronics has been recognised for its global market leadership and excellence.

[1] Source – Omdia, Jan-2023. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

[2] Source – Omdia, Jan-2023. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

Samsung Electronics Co. Ltd has released findings from its Southeast Asia and Oceania (SEAO) Gaming Insight Study, which found that 7 in 10 online consumers in the region are gamers. Conducted in partnership with ONE Esports, over 6,800 consumers aged 18 to 49 across seven markets (Australia, Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam) were surveyed in the last quarter of 2022[1], showing a widespread love for gaming whether at home or on-the-go.

Across the region, playing to de-stress and relax was cited as the top reason for gaming (74%), with an average of 7 hours a week spent on gaming. Most gamers (92%) preferred to engage in gameplay from the comfort of their home, and over half of gamers (58%) were found to spend an average of USD $30 monthly on gaming-related purchases such as exclusive online content, esports tournament tickets, streamer subscription, skins, and merchandise collectibles.

The study identified four distinct gamer personalities among gaming fans in this region – Hardcore Gamers, Gaming Enthusiasts, Casual Gamers & Spectators, as well as Casual Gamers, based on their total time spent playing games and watching gaming or esports content. The study found that more than half of gamers surveyed (56%) indulge in this pastime at least a few times a week, consisting of Hardcore Gamers and Gaming Enthusiasts (See chart below).

Gaming Enthusiasts and Hardcore Gamers are highly vested in their hobby, where their top gaming-related activities include watching gaming videos, discussing gaming with others, reading gaming updates and news, spending money on gaming-related items and lastly, following gaming personalities on social media (see chart below).

Carl Nordenberg, Regional Head of Mobile Experience Business, Samsung Electronics Southeast Asia and Oceania, said, “Gaming today is much more than a hobby – it is a pastime that brings people together. The Southeast Asia and Oceania region holds a huge community of gamers, and this study sheds new light on their distinct gaming needs and habits, both as players and as e-sports fans. With this understanding, we can continue empowering our Samsung users to enjoy their gaming passion to the fullest. Whether on our powerful Galaxy devices, QLED TVs or gaming monitors, Samsung provides the best gaming experience, for casual and hardcore gamers alike.”

Jane Guo, Vice President, Analytics & Insights, ONE Esports, said, “We are thrilled to have partnered with Samsung on this study, powered by our in-house first-party consumer insights. The study uncovers a huge market of gaming enthusiasts and hardcore esports fans in the SEAO region, who look for high performance and a superior gaming and viewing experience when choosing devices and accessories such as smartphones, laptops, headphones and monitors. Samsung’s range of innovative gaming devices allows them to connect with these consumers compellingly.”

Designed For Your Every Gaming Need

The new Galaxy Z Fold4’s 7.6-inch Main Screen with 120Hz adaptive refresh rate provides immersive gaming experience anywhere you are.

Mobile gamers who wish to game on-the-go without sacrificing gameplay and graphics quality can try versatile and powerful devices such as the Galaxy S23 series, Galaxy Z Fold4, Galaxy Tab S8 Ultra and Galaxy A series.

PC and console gamers can choose from Samsung’s best performance monitors, the Odyssey Ark and Odyssey OLED G8, while those who wants a truly immersive gaming experience on a TV can look to the Samsung Neo QLED QN90C.

On the other hand, those who enjoy watching gaming content can consider devices such as the Samsung Galaxy Z Flip4, Smart Monitor M8 and The Sero.

For more information on Samsung devices optimised for gaming, please refer to the appended factsheet.

Appendix

[1] The Samsung Southeast Asia and Oceania Gaming Insights Survey 2022 was conducted from September to November 2022 by ONE Esports. It surveyed 6,840 respondents on Facebook and Instagram, aged 18 to 49, from the following 7 markets: Australia (1,000 respondents), Indonesia (1,033 respondents), Malaysia (1,024 respondents), Philippines (1,167 respondents), Singapore (604 respondents), Thailand (872 respondents) and Vietnam (1,140 respondents).

[2] The Samsung Southeast Asia and Oceania Gaming Insights Survey 2022 was conducted from September to November 2022 by ONE Esports. It surveyed 6,840 respondents on Facebook and Instagram, aged 18 to 49, from the following 7 markets: Australia (1,000 respondents), Indonesia (1,033 respondents), Malaysia (1,024 respondents), Philippines (1,167 respondents), Singapore (604 respondents), Thailand (872 respondents) and Vietnam (1,140 respondents).

[3] Snapdragon® 8 Gen 2 Mobile Platform for Galaxy is optimised for Samsung and exclusive at the time of Galaxy S23 series’ launch. World’s fastest Snapdragon claim true as of February 1, 2023.

[4] Compared to the Galaxy S22 Ultra.

[5] Game Booster compatibility may vary by game.

[6] Measured diagonally, Galaxy Tab S8 Ultra’s screen size is 14.6″ in the full rectangle and 14.5″, accounting for the rounded corners.

[7] 5G services are only supported in 5G network enabled locations in 5G-ready countries. Requires optimal connection. Actual speed may vary depending on country, carrier and user environment.

[8] Viewing experience may vary according to types of content and graphics processing unit. Require output source capable of FreeSync Premium Pro.

[9] Some game titles may not support the function or allow limited use of this feature. Screen resolution change from external device may be required.

[10] Picture quality will vary depending on quality and resolution of source content. 120fps is dependent on external source supporting HDMI 2.1.

[11] Requires compatible gaming PC supporting 4K resolution, 144Hz motion rate and Variable Refresh Rate. Low input lag is measured based on internal testing conditions and is subject to change according to game setting or specific conditions.

[12] Adjust screen ratio through the Game Bar or Quick Settings.

[13] ​Flex mode supported at angles between 75° and 115°.

[14] ​Requires activation of Labs in Settings.

[15] App availability may vary by country and separate subscriptions may be required. Requires internet connection and TV tuner is not included.

[16] AirPlay 2 functionality is available on all 2020 and later Samsung smart TV. Apple and AirPlay 2 are trademarks of Apple Inc., registered in the U.S. and other countries. AirPlay 2 requires iOS 12.3 or later, or macOS 10.14.5 or later. Feature is available on Apple devices supporting Apple AirPlay2. Compatible iOS devices can only be mirrored to horizontal screen (vertical mirroring not available).

Samsung Electronics Australia today announces its 2022 line-up of Neo QLED and Lifestyle TVs, revealing advancements in picture and sound quality, more screen size options, customisable accessories and an upgraded Smart TV interface setting a new benchmark for home entertainment.[1]

Created to suit the evolving needs of how TVs are being used in Australian homes, Samsung Electronics Vice President of Consumer Electronics, Jeremy Senior said “bigger screens, optimal sound quality and state-of-the-art picture quality remain of the highest priority for Australians as they look for premium at-home entertainment experiences. Samsung’s Neo QLED TVs bring exceptional levels of colour and brightness to the viewing experience, producing a crisp and life-like picture, that can clearly be viewed in bright rooms, ideal for Australian living conditions.”

“The innovations Samsung brings to its range in 2022 allows Australians to have not just a TV, but a customisable and personalised screen that can be used to showcase and purchase art, experience content, work, play and connect with their favourite people.”

Evolution of Neo QLED with Neo Quantum Processor and Dynamic Sound Experience

Thanks to the Neo Quantum Processor and the incredible picture technology and sound it delivers, 2022 Neo QLED will provide pristine images and immersive soundscapes that have never before been experienced by Australians.

This year’s Neo Quantum Processor introduces a new Shape Adaptive Light technology that leverages the Processor’s powerful AI algorithms to analyse lines, shapes and surfaces and control the shape of light from the advanced Quantum Mini LED backlight, maximising the brightness and accuracy of shapes on the screen. The result is outstanding image quality that puts HDR content on full display and unlocks the enhanced 14-bit HDR processing which quadruples Neo QLED’s greyscale levels compared to 2021 for the most accurate image ever produced on a Samsung TV.

Samsung’s 2022 Neo QLED also features Real Depth Enhancer, a multi-intelligence picture quality algorithm that creates a great sense of realism by determining and processing an object on the screen against its background to create a sense of depth.

Additionally, Samsung’s 2022 Neo QLED features the screen’s brightness and tone based on a built-in light sensor and sunset/sunrise information.[2] As the ambient light changes, the screen will gradually reduce the amount of light and offer warmer tones, adjusting the blue light levels accordingly. This allows for a more comfortable viewing experience at night by reducing blue light.

Neo QLED’s sound features are getting a major upgrade as well. Building on OTS (Object Tracking Sound), which directs the sound to move across the room along with the object on-screen, 2022 Neo QLED will take their proprietary technology to another level with native Dolby Atmos support – the industry’s first TV to support Dolby Atmos with upwards and side firing speakers for three dimensional sound without the need for peripheral devices[3]

“Samsung’s 2022 Neo QLEDs will offer Dolby Atmos directly out of the box. We are proud to incorporate industry-leading audio technology for an impressive three-dimensional sound experience. With multi-channel speakers placed throughout the TV, Neo QLED delivers a dynamic sound experience that tracks the actions from all corners.”

The New Smart Hub and Apps for the Ultimate User Experience

Samsung’s 2022 Smart TVs come with a new Smart Hub that puts content curation and discovery front and center with their viewing preferences. The new Smart Hub will guide users to their favourite content or help them discover something new without spending time searching. The Smart Hub’s sidebar also allows for a seamless transition between categories – Media and Ambient – letting users focus on various in-home activities.

• Enjoy all the leading apps: Samsung allows Australians to explore all the leading apps on their new Smart Hub, including international apps like Paramount+, Netflix and Disney+ as well as local favourites such as Stan, Kayo and Binge and all the catch-up TV apps[4]
• Samsung TV Plus: Enjoy free streaming TV with a variety of channels, including news, sports, entertainment and more. It’s 100% free and ready to use without additional setup required.
• NFT Platform: Samsung has collaborated with the prominent NFT marketplace, Nifty Gateway, to bring the NFT experience to Samsung TV customers. The application features an intuitive, integrated platform for discovering, purchasing and trading digital artwork on Neo QLED and The Frame.[5]
• Smart Calibration: This feature allows users to fine tune the settings for optimal picture quality. Basic mode features a quick and easy way of calibrating the screens within 30 seconds using a compatible smartphone camera, while Professional mode optimises the screens for pristine picture quality in about 10 minutes.

Award-Winning Lifestyle TVs with Seamless Integration of Design and Technology

Samsung’s 2022 Lifestyle screens seamlessly blend design and technology for a unique and personalised experience. A new Anti-Glare Matte Display with anti-reflection and anti-fingerprint properties has been applied to The Frame, The Sero and The Serif, providing an exceptionally pleasant and comfortable viewing experiences. As a result, the new Anti-Glare Matte Display on Samsung’s 2022 Lifestyle screens received three verifications from UL.[6]

• The Frame now offers an incredibly realistic art viewing experience outside of a museum thanks to the anti-glare, low-reflection panel technology featuring an embossed, Anti-Glare Matte Display. It also helps minimise fingerprints and smudges, allowing users to enjoy their favorite artwork in excellent condition. The Frame comes in sizes ranging from 32” to 85”.
• The Serif also comes with a matte finish body to blend seamlessly with the Anti-Glare Matte Display, elevating the iconic design to give a premium look and feel. With the addition of a 65” size option, The Serif is now offered in sizes ranging from 43” to 65”.
• The Sero offers an optimised watching experience with its new Matte Display in both vertical and horizontal modes and will now be available in both Blue and White coloured variants. The new vertical MultiView takes multitasking to the next level, allowing users to simultaneously view different content on the top and bottom of the screen, or search information online while watching.[7]

“As with any living space, light can often be the biggest challenge as reflections can impact the way people view and enjoy art and images. With this in mind, Samsung has incorporated cutting-edge anti-glare and anti-reflection technology into the newest model of The Frame, The Serif and The Sero, providing a realistic experience for when utilising the TV in Art and Ambient Mode+.” concludes Senior.

More Accessory Options Customisable to Users’ Needs and Tastes

The 2022 Samsung TV models also come with expanded accessories to personalise the user experience. The Auto Rotating Wall Mount and Stand accessories allow compatible TVs to inherit the vertical viewing experience from The Sero, allowing users to enjoy mobile viewing by automatically rotating their screens all from the convenience of the remote control.[8]

To complement the accessory, the 2022 products will support a vertical interface, including the Smart Hub, and offer a vertical Multi View feature. It will offer apps such as YouTube as well as mirroring and casting in vertical mode. Lastly, lifestyle features such as Ambient Mode+ and Art Mode are also available in vertical mode. The new rotation key on the remote control lets users easily rotate the screen with a click of a button.

Additionally, with magnetic bezel options for The Frame and new full motion slim-fit wall mounts for all TVs, there are endless possibilities of personalisation with Samsung’s 2022 screens.[9]

The 2022 TV and accessories range is available from Wednesday 16^th March at retailers and online at samsung.com/au/

For more detailed product information visit: samsung.com/au/

[1]Compared to 2021 Samsung QLED and Lifestyle TVs.

[2] EyeComfort mode must be activated in settings.

[3] Source content must be Dolby Atmos® or DTS:X enabled for Dolby Atmos® or DTS:X playback. Samsung has partnered with Dolby Atmos to create the world’s first TV range to include True Dolby Atmos and Wireless Dolby Atmos.

[4] Available apps are subject to change. Internet and subscriptions required.

[5] Nifty Gateway is a third party platform. Internet and data charges may apply.

[6] Anti-glare display verified by UL as glare-free for: Reflection Glare UGR <10, Discomfort Glare UGR <22, and Disability Glare UGR <34.

[7] Certain applications may not support Multi View.

[8] Compatible with 2022 The Frame and Neo QLED 4K/8K models up to 65”.

[9] Applies to all 2022 TV models 43”-85”, except Q80A and AU7000.

Depending on the space, there are various ways in which Samsung’s Lifestyle TVs can be used to enhance an interior. With the help of a home stylist named Rachel, Samsung Newsroom came up with elegant ways to use the company’s Lifestyle TVs and household objects to decorate a variety of spaces. Whether you are decorating your interior with plants or opting for a minimal aesthetic, the following tips and tricks can help you create the perfect space.