By prioritising its premium product lineup, Samsung has upheld its position in the TV industry for an impressive 17 years, exemplified by its Neo QLED lineup. From 2006 to 2022, Samsung’s worldwide TV market share based on annual revenue has doubled[2].

“Our track record of industry leadership over the past 17 years was made possible by our consumers’ continued loyalty and trust in our products,” said Cheolgi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to pave the path to create the most premium device experiences that go beyond premium picture quality.”

Samsung Electronics has been recognised for its global market leadership and excellence.

Samsung’s leadership in global TV market share for 17 consecutive years is a testament to the company’s commitment to providing innovative products with consumer-centric designs and upgraded user experiences.

Samsung continued to push the boundaries of picture quality and innovation by introducing products with the latest technologies as well. In 2017, Samsung defined the term “next-generation display” by unveiling its first QLED TV, which utilised quantum dot technology. In 2018, the company launched the groundbreaking QLED 8K, followed by the Quantum Mini LED-backed Neo QLED and the self-illuminating MICRO LED in 2021. This collection of innovative technologies redefined the standard for Samsung’s TV picture quality.

Additionally, Samsung has been at the forefront of pioneering new categories such as the Lifestyle series. Starting with the iconic design of The Serif in 2016, Samsung has continued to evolve its product lineup with designs to enhance the user experience through products such as The Frame, The Sero, The Terrace, The Premiere, and The Freestyle.

In 2023, Samsung’s commitment to innovation continues with the development of intuitive technology designed to meet the needs of users. SmartThings will enable seamless integration and connectivity of multiple devices with security remaining a top priority, empowering users to create deeply personalised experiences that accommodate both their unique preferences and needs.

Samsung Electronics has been recognised for its global market leadership and excellence.

[1] Source – Omdia, Jan-2023. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

[2] Source – Omdia, Jan-2023. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

Samsung Electronics Australia has been awarded five accolades in this year’s Canstar Blue Innovation Excellence Awards for products of outstanding innovation that improve the lives of Australians.

The awards recognised a range of Samsung’s home appliance and audio-visual products including the Family Hub 5.0 (Kitchen Appliances Award), Smart AI Washing Machine (Laundry Appliances Award), GEO Wind-Free^TM Split System Air Conditioner (Heating & Cooling Award), Neo QLED 8K TV (Home Entertainment) The Terrace Outdoor TV (Outdoor Entertainment) across five out of six categories.

“We’re proud to see a selection of our products, across a variety of categories recognised by Canstar Blue,” said Jeremy Senior, Vice President of Consumer Electronics, Samsung Electronics Australia.

“As our daily routines continue to change, we want to make sure that there is meaningful technology at every step to make Australians’ lives easier. It’s a tremendous result to be awarded for outstanding innovation for products that we use all over our homes from the laundry, to indoor and outdoor entertaining,” continued Mr Senior.

Canstar Blue’s Innovation Excellence Awards involve a sophisticated rating methodology, unique to Canstar Blue, which compares submissions received from home appliance and consumer electronics brands that have innovated to bring an outstanding product or feature to market.

The winners have been scored based on whether their product is unique and how disruptive or new it is to the category, with the addition of the overall ‘wow’ factor. The awards also evaluate the affordability and ease of use of each submission, to measure the impact these innovative products have on consumers’ everyday lives.

“Samsung is renowned globally as a leading brand for cutting-edge technology, and to see it win not one but five outstanding innovation awards for appliances and electronics is a testament to its calibre in this very competitive market,” said Megan Birot, Home & Lifestyle Editor, Canstar Blue Australia.

“The judges noted particularly Samsung’s reliability and consistency in creating products that truly impact, help and bedazzle Aussie consumers,” continued Ms Birot.

The winners of Australia’s industry innovation awards were announced online on Wednesday 30 June and attracted a record number of submissions from brands.

Samsung Electronics showcased its 2021 lineup of MICRO LED, Samsung Neo QLED, lifestyle TVs, monitors, and soundbars at its virtual Unbox & Discover event. As people spend more time at home, Samsung’s latest innovations let consumers get the most from their screens—allowing them to work efficiently, communicate effectively, and explore their personal passions.

“At Samsung, we are proud to constantly innovate to improve consumers’ everyday lives. Over the past year, technologies that were once ‘nice to have’ became a need, as our homes became offices, schools, gyms, and more,” said James Fishler, Senior Vice President, Home Entertainment Division, Samsung Electronics America. “The role of the TV in our lives has grown—and in 2021, Samsung continues to redefine the role of TV around the needs and passions of consumers.”

For decades, TVs were seen simply as a way to watch movies and shows; now, TVs are serving as conference rooms and fitness hubs. By taking advantage of many features for the first time this past year, people are re-examining the role that their TV plays in their lives.

Beyond Samsung’s innovative approach to new features, our leadership in picture performance has made Samsung the number one global TV manufacturer for 15 consecutive years. In 2021, Samsung continues to break new ground to offer consumers extraordinary viewing experiences.

MICRO LED Comes Home

With superb brightness, deep blacks, and breathtaking image quality, MICRO LED technology offers a groundbreaking viewing experience that lasts. Its inorganic LEDs help prevent burn-in and ensure the screen stays vibrant over its lifetime.

In 2018, Samsung introduced MICRO LED in the form of “The Wall”—a configurable system of modules that can reach an astounding 292 inches for an experience like no other. With its inherent flexibility, “The Wall” requires professional installation in the home or office.

In 2021, Samsung brings all the power of MICRO LED technology in the form factor of a traditional TV experience. Now, consumers can take home the cinematic experience in a beautiful edge-to-edge screen design, with no need for professional assembly and installation. MICRO LED is available in 110’’ and 99’’ sizes globally beginning at the end of March; an 88’’ size is launching this fall; and a 76’’ is on the future roadmap.

MICRO LED can become 4 screens in one. With 4Vue (Quad View), consumers can watch up to four sources of content simultaneously. Keep up with multiple sports at once, or stream a walkthrough while playing a video game. MICRO LED brings true-to-life picture quality at an enormous scale—out of the box.

Samsung Neo QLED Fits Any Home and Every Passion

As people turn to TVs as an outlet for their passions, Samsung developed Samsung Neo QLED to enhance the viewing experience, no matter what you are watching. The Samsung Neo QLED viewing experience is defined by our Neo Quantum Processor, and new Quantum Mini LEDs. At just 1/40^th the size of conventional LEDs, Quantum Mini LEDs allow for ultra-fine light control. With deep blacks, bright lights, and upscaling technology smarter than any Samsung TV has ever offered, Samsung Neo QLED delivers an ultra-realistic picture—whether you are watching a football game, or playing one on your gaming console.

Samsung Neo QLED also offers features that level up gaming. Samsung is proud to be the Official TV Partner of Xbox Series X in the United States and Canada. With Xbox and Samsung renewing their multi-year agreement this year, the two companies will continue working together to offer an unbeatable gaming experience. Samsung Neo QLED and QLED offer cutting-edge capabilities that make them a phenomenal companion to next-gen gaming with Xbox Series X. In addition, Samsung Neo QLED and QLED let you see virtually every detail with incredible 4k clarity, a silky-smooth 120 frames per second, and a low 5.8ms response time.

In order to further deliver optimized gaming performance to the 2021 Samsung Neo QLED and QLED line, Samsung has also partnered with AMD to develop the first TV with Freesync Premium Pro support for both PC and console games to deliver a truly exceptional HDR gaming experience. Additionally, Samsung’s new Game Bar helps players quickly monitor critical aspects of play. You can use it to access Samsung’s Super Ultrawide Gameview, which brings ultra-wide aspect ratios—traditionally only available on gaming monitors—to the TV.

For those with a passion for fitness, Samsung Neo QLED brings athletic training and healthy living to the home. Last year, when people weren’t able to go to the gym, many sought ways to stay fit at home. Samsung Health, a comprehensive fitness and mindfulness platform launched in the spring of 2020, met this need. Samsung Health helped us stay fit with partner apps for every style of fitness and health, along with seamless connectivity to mobile devices and wearables.

In 2021, Samsung Health adds the benefit of a Smart Trainer. With an optional camera sold separately, the Smart Trainer utilizes AI to analyze your posture and provide real-time feedback to improve your form as you follow instructional videos.

In 2021, Samsung Neo QLED’s 8K models (QN800A and QN900A) will be available in 65’’, 75’’, and 85’’ sizes, while the 4K models (QN90A and QN85A) will reflect an even wider selection, starting at 50’’.

TV Technology That Reflects Your Style Indoors or Outdoors

Consumers today expect experiences tailored to their needs, personal tastes, and style. The Lifestyle TV category offers screens designed for every consumer and every space—in and outside the home.

The Frame transforms the TV into a work of art that can be personalized to fit your aesthetic and decor. With new partnerships in the Art Store,¹ like NAVA Contemporary and Etsy, The Frame features more original artwork to match individual tastes. It also includes AI-based auto-curation technology that recommends artwork based on your selections. Curate your own personal art collection with a growing library of over 1,400 pieces of art from world-renowned institutions. The Frame also features increased photo storage space from 500 megabytes in 2020 to 6 gigabytes in 2021, so you can store up to 1,200 photos (all) in UHD quality. From beloved classics to stunning photography, the Art Store gives you access to a variety of content to personalize your space.

In 2021, there are new ways to customize the Frame itself—from new mounting options like the Slim Fit Wall Mount to five bezel options and more from third party providers. Additionally, we have made the 2021 Frame slimmer than ever: just 24.9 millimeters thick, about the same depth as an actual picture frame. It’s just as appealing off as when it’s on.

Samsung is also offering a new way to display the 2021 Frame, with My Shelf, a new accessory releasing globally later this year that lets you create a tailored wall with personal touches to complement your screen and décor. My Shelf can be attached to the 55 inch, 65 inch, and 75 inch Frame sizes, and will be available in four different colors: beige, white, brown, and black.

For those who miss the movie theater experience, The Premiere, the industry’s first triple laser projector with 4K resolution, represents the next stage in home cinema—all in a compact package. Traditional beam projectors can be clunky and difficult to set up—and even if they offer a big screen, the resolution is sometimes far below an ordinary TV. The Premiere’s minimalist design, with rounded edges and a fabric finish, fits neatly into any home. To help consumers use the Premiere anywhere in their home, we are going to be offering rollable screens optimized for the Premiere later this year on Samsung.com. Just position the Premiere around 5 inches or further from a monotone wall or ALR screen, and break out the popcorn.

In 2020, Samsung took its industry-leading picture performance from inside the home to the yard—just as consumers were looking to get outdoors. With The Terrace, our first outdoor TV, consumers can enjoy the picture quality, audio performance, and smart features they expect from Samsung outside. And they can do so worry-free; The Terrace is weather-resistant, with an IP55 rating to protect against water and dust. It is also simple to install, and easy to connect to cable service and a Wi-Fi network. The Terrace is available in 55”, 65”, and a new 75” Full Sun model² is coming in time for summer.

Screens Suited for Every Need – From Productivity to Play

In 2020, the relevance of the monitor at home changed dramatically. For many, this meant additional screens for multiple needs. Suddenly, a screen that was used to shop online or surf social media became critical to daily life, as consumers used it to make the most of work, school, and play.

To fulfill this demand, the Smart Monitor is Samsung’s first “do-it-all” monitor—uniting the best of monitor and TV. Smart Monitor is compatible with Wi-Fi, Bluetooth, Wireless DeX, and Apple AirPlay 2, letting consumers work from anywhere without needing to connect to a PC. With AirPlay 2, customers can stream, control, and share their favorite content directly from their iPhone, iPad, or Mac to their monitor. When you need to relax, you can enjoy your favorite shows by turning on the Smart TV platform and accessing your preferred streaming apps. Smart Monitor helps consumers stay productive when they need to be—and entertained when they need a break.

In 2020, the Odyssey G9 gaming monitor generated a lot of buzz—this year, Samsung is leveling up the experience with a Quantum MiniLED display and premium gaming features. The 1000R screen curvature, combined with Quantum MiniLED display technology, gives gamers an experience unlike any other. The new G9 joins Samsung’s full lineup of curved and flat Odyssey gaming monitors.

To enable a new way of learning and working while staying safe, we are introducing the Samsung Interactive Display FLIP 75-inch,a digital whiteboard you can write, draw, and edit on. The Flip offers connective features for hybrid working and learning to help consumers succeed—whether in the classroom, the office, or at home. With optimized 4K picture quality and easy-to-read visuals, a team of up to 20 can work simultaneously to sync personal devices for real-time content sharing. The Flip allows users to see a coworker’s or teacher’s presentation as if they were there in person—offering the ability to work together while staying safe. Designed to foster greater collaboration, increase productivity, and enable a seamless exchange of ideas, the 75-inch display joins the 55-inch, 65-inch, and 85-inch display.

Sound That Matches the Visual

While Samsung TVs offer incredible sound from the tiniest of speakers, nothing rounds out the home theater experience like the addition of a Samsung soundbar. The 2021 Q Series lineup includes exclusive Q-Symphony tech, syncing audio from the Samsung TV to deliver enhanced 3-dimensional sound. The soundbar even measures its environment to project audio precisely where it needs to be.

For a full, deep and rich immersive experience, the Q950A boasts the industry’s first 11.1.4 channel sound bringing you right into the center of the action. Its new Bass Boost feature allows users to add “more boom” with a simple click. For those who play music from their mobile devices, Tap Sound makes it as simple as tapping a device to the soundbar. And the Q950A works with multiple voice assistants, including Amazon Alexa and Bixby—making it easy to take full control of the listening experience.

Passions, Style, Tastes, and Needs

In 2021, Samsung complements your passions, adjusts to your tastes, and delivers performance that enhances all experiences. From the pinnacle of luxurious performance in MICRO LED, to the aesthetic appeal of The Frame, Samsung redefines the role of the TV in your home—at a time when the TV is more relevant than ever.

For more information on Samsung’s TV products, please visit www.samsung.com.

* Product availability may vary by region.

¹ Art Store subscription required to access full selection. Fees apply to subscription service.

² Panel protected up to 6 hours in sunlight at 700 watts and 104 degrees Fahrenheit; brightness may decrease to protect panel with other high temperature and sunlight conditions.

Samsung Electronics Australia has today expanded its lifestyle television offering with the launch of The Terrace QLED 4K TV and Soundbar, a new category that takes the indoor home entertainment experience outdoors. Available in 55, 65 and 75-inch models, The Terrace is built for outdoor entertainment1 and delivers Samsung’s industry-leading QLED technology, Smart TV features and a powerful audio experience.

“As a nation we love the outdoors and entertaining, especially as we come into summer, and The Terrace brings outdoor entertainment to life,” explains Hass Mahdi, Director of Audio Visual, Samsung Electronics Australia. “With a crystal clear QLED display and advanced Anti-Glare Technology, The Terrace is ideal to watch the big game with mates over a BBQ, or enjoy a family movie night on a warm summer’s evening.”

“The home is our sanctuary. Now more than ever as we adjust to life in the absence of large sporting events, live entertainment, and big gatherings – there is a demand for entertainment at home on the big screen”.

Built for Outdoor Entertaining

Offering a 4K resolution QLED display with 2,000 nits brightness (that’s three times the brightness of a TU8000 Samsung TV), it delivers clear visibility in outdoor conditions, whatever time you choose to turn it on. The Terrace also has an IP552 weather resistance rating3, which means you can take the action outside with peace-of-mind, and enjoy a new kind of match day or movie night. Additionally, The Terrace includes Samsung’s advanced Anti-Glare Technology which helps stop reflections and glare getting in the way of the action.

The display is also perfect for sports fans; with a high 200Hz Motion Rate which is ideal for fast-moving content. Whether you’re manning the BBQ or sitting by the garden, the Wide Viewing Angle will help ensure you’re not missing out on the action.

Smart TV Experience Australians Know and Love

Bringing the same experience Australians expect from some of Samsung’s QLED 8K and 4K models, The Terrace comes with coveted features including Multi View* and Tap View^ for mobile connectivity, built-in voice assistants including Bixby and Alexa, Wi-Fi, and Bluetooth connectivity. Allowing Aussies to watch, listen, and play their favourite content
at the touch of a button, with access to leading apps including Netflix, YouTube, Foxtel, Kayo and Disney+⁵. Intelligent Mode adapts picture and sound to the TV’s surroundings4 so no matter how loud your mates get on match day, you’ll still enjoy incredible picture and sound quality.

TV and Sound in Harmony

The Terrace Soundbar boasts powerful sound that compliments an outdoor TV entertainment experience.⁶ Featuring a sleek, one-body design and IP55 level weather-resistance², The Terrace Soundbar can be mounted to a wall, or directly to The Terrace TV. It boasts a crisp 3.0 channel audio and Distortion Cancelling technology to provide clear sound to enhance your next outdoor movie night, whilst the wide range tweeters help ensure that every area is a sweet spot. The Terrace TV also has Wi-Fi and Bluetooth connectivity, allowing it to be paired with The Terrace Soundbar or other devices wirelessly for a hassle-free installation.

Added Extras

Designed perfectly for undercover entertaining spaces, The Terrace offers a durable design with an included wall mount. To protect your new prized possession when not in use it comes with a dust cover included with every purchase. The Terrace TV also comes with a weather resistant remote that can control both the TV and Soundbar.⁷

Pricing and Availability

The Terrace is available at leading retailers nationally and online at www.samsung.com.au from October, 2020. To be first in line, you can pre-order now from Harvey Norman, JB Hi-Fi and The Good Guys.

The Terrace 4K QLED TV – 75-inch                    $10,999 RRP

The Terrace 4K QLED TV – 65-inch                    $7,999 RRP

The Terrace 4K QLED TV- 55-inch                      $5,999 RRP

The Terrace Soundbar                                            $1,299 RRP

¹ Recommend installation undercover, protected from direct sunlight and severe weather.

² An IP55 rating means that under test conditions the product is protected against quantities of dust that could interfere with the normal operation of the product but is not fully dust tight. It is also protected against low pressure water jets projected by a nozzle (6.3mm) from any angle with limited ingress. According to accredited test results, individual results may vary. Note: IP55 rating does not mean that the device is waterproof.

³ Operates smoothly at temperatures between -30 to 50⁰. Recommended that The Terrace is installed undercover, and is not exposed to severe weather conditions such as heavy rain and thunderstorms. Recommend wipe down after exposure to water or dust and the cover is used at all times when not in use.

⁴ Picture and sound quality of upscaled content will vary depending on quality and resolution of source content.

⁵ Internet required. Data and subscription charges may apply. Apps may be subject to change without notice.

⁶ Soundbar sold separately.

⁷ Remote has IP56 rating meaning that the device is protected against dust and strong jets of water with limited ingress under certain defined test conditions. According to accredited test results, individual results may vary. Note: IP56 rating does not mean the product is waterproof.

*Feature is available on Android 6.0 and higher mobile devices that support Mirror Casting and Apple devices compatible with Apple AirPlay2.

*Compatible Samsung devices that support Smartthings Application only. Smartthings App may be required to be installed and running on phone to utilze feature. Service may not be available at launch or time of purchase