Samsung Electronics Australia has today announced that Taigh Wade is the debut winner of its TikTok-based music competition, UNDSCVRD. Taigh was hand-picked by Australian pop-rock icons, The Veronicas, alongside a panel of music and media industry experts.

After four weeks of competition where the five contestants worked tirelessly to create a professionally produced single with accompanying music video, UNDSCVRD culminated in an exciting showcase streamed on TikTok.

At the showcase finale, each contestant performed their single in front of a live audience including The Veronicas and industry professionals from some of the country’s most respected music and media outlets.

Taigh, a self-taught singer/songwriter from Perth, Western Australia, will now head to the US for the trip of a lifetime, with incredible money-can’t-buy experiences that will expand his world and catapult his music career.

In Los Angeles, he will work with esteemed Aussie production duo, Twice As Nice who’ve worked with the likes of Rihanna, Post Malone, Katy Perry, TY Dolla $ign, and Ariana Grande. The pair will work collaboratively with Taigh to produce his very own five-track EP.

In Nashville, Taigh will perform in front of live audiences at a series of gigs and film music videos to accompany his forthcoming EP.

Taigh said, “It was an unbelievable and incredibly empowering experience to work with so many talented people during UNDSCVRD. I’ve appreciated all the support and guidance from everyone that I’ve worked with – The Veronicas, James Angus, Samsung Galaxy, and rest of the cast – to help realise my vision.”

The UNDSCVRD competition announced earlier in the year and presented by Samsung Galaxy, highlighted five aspiring artists across the country in a docu-style TikTok series. Each artist worked closely with The Veronicas and renowned music producer, James Angus, to produce an original single and music video that encapsulates each of their unique styles.

Since launching in October, UNDSCVRD has attracted a loyal fan base and amassed a huge 22 million views and 450,000 likes on TikTok. The contestants’ group song, ‘Something More’ garnered over a million views in just 24-hours.

Jason Ridge, Group Marketing Manager, Samsung Australia, said, “We are incredibly proud of Taigh – he embodies everything we were hoping to uncover in the process of creating UNDSCVRD. A self-taught musician and lyricist, Taigh totally backed himself as he took a huge leap of faith into this competition. Couple that determination and ambition with the spirit of Samsung Galaxy to help people expand their world and you’ve got the country’s next big chart-topper. We can’t wait to see what he does with this opportunity.”

Unique to the competition, Taigh and each of the UNDSCVRD contestants will maintain full ownership of their music masters and content produced ensuring that no one goes home empty-handed. Through the UNDSCVRD series, Taigh was mentored and guided by The Veronicas which resulted in his debut single, ‘Lost and Found’.

Taigh will also be supported by artist management and label services from Call & Response in the form of marketing and promotion of his EP and also open for The Veronicas at their sold-out Melbourne concerts in January, 2022.

For more information on UNDSCVRD or to rewatch the series, visit the official @UNDSCVRD_artist page on TikTok.

Credits

Samsung Electronics Australia

• Eric Chou, Head of Group Marketing, Mobile
• Jason Ridge, Group Partner Marketing Manager, Mobile
• Lucy Tickner, Experiential Marketing Manager, Mobile

Amplify

• Alex Reid, Amplify Director, Show & Format Creator

Samsung Electronics Australia has today announced that UNDSCVRD, the nation-wide search for the country’s next big music artist, will premiere on TikTok at 6PM tonight, releasing a docu-style reality series over the next four weeks.

The competition, presented by Samsung Galaxy, has brought together a lineup of five aspiring artists from across Australia, hand-picked by ARIA award-winning Australian pop-rock icons, The Veronicas.

Each episode will follow contestants as they work their way through the UNDSCVRD competition journey, collaborating with The Veronicas and renowned music producer, James Angus to produce an original single and accompanying music video that captures each of their unique styles.

From today daily episodes will be published to the official UNDSCVRD TikTok page (@UNDSCVRD_artist) hosted by social media personality and DJ, Ben Gerrans, along with supporting content in the form of Galaxy Flip Diaries and behind-the-scenes episodes that will give fans a glimpse into the personal lives of each of the contestants as they go through the ups and downs of the competition.

The series will document the journey of self-taught muso Taigh Wade from Perth (WA), singer/songwriter Jade Stegbauer from Sydney (NSW), indie-pop singer/songwriter Jordyn Richards from Sydney (NSW), rapper and producer Felix ‘Checko’ Pacheco from Melbourne (VIC) and R&B/pop singer/songwriter Rhian Aoun from Melbourne (VIC).

The series will culminate in an exciting live-concert finale, streamed to TikTok, with each contestant performing their single in front of The Veronicas and a panel of industry professionals, where the overall winner will also be announced.

Unlike other formats, no UNDSCVRD contestants will go home empty handed, each will maintain full ownership of their music masters and content produced. The winner will go on to develop a five-track EP produced by James Angus as well as marketing and promotion support. The winner will also open for The Veronicas at their sold-out Melbourne concerts in January.

Samsung Electronics Australia has today announced UNDSCVRD, a nation-wide search for the country’s next up-and-coming recording artist that will also play out as a docu-style reality series on TikTok.

Presented by Samsung Galaxy[1], Australia’s premiere mobile brand, UNDSCVRD will feature Aussie pop-rock icons, The Veronicas, as mentors who will nurture and foster the contestants during their UNDSCVRD journey. Social media personality and DJ, Ben Gerrans, will host the series.

UNDSCVRD will document the journey of five aspiring musicians, recruited via TikTok, as they collaborate with industry leaders to produce their own original single and accompanying music video. The four-week vertical video series will be broadcast exclusively on the @UNDSCVRD_artist TikTok channel with the first episode going live on Thursday September 9, 2021.

What’s unique about this competition, thanks to Samsung Galaxy’s support, the five UNDSCVRD contestants will maintain complete ownership of their music masters and associated content. Each artist will have the opportunity to release their original single alongside a music video produced as part of the UNDSCVRD series with the winner going on to record a five-track EP.

UNDSCVRD comes as part of Samsung Galaxy’s strategy to foster the next generation of Australian makers and creators, to ultimately defy barriers and achieve what they thought was impossible, whilst also engaging younger audiences.

Garry McGregor, Vice President of Mobile, Samsung Electronics Australia, said, “Samsung Galaxy stands for innovation, exploration, freedom and pushing the boundaries of what’s possible. This is what drives us and it’s what our technology enables for our customers.

“We are extremely excited to be launching UNDSCVRD with The Veronicas as mentors and to play a role in inspiring and nurturing the next Generation of Aussie recording artists. We believe this series is going to surface up incredible talent that is pushing boundaries of what is possible, just like Samsung Galaxy.

“Most importantly, through UNDSCVRD we are giving the next generation of independent Aussie artists the chance to super-charge their music careers. We couldn’t be prouder of creating this once-in-a-lifetime opportunity for them.”

The Veronicas will work one-on-one with each contestant, coaching and guiding them to create and realise their music ambitions, backed-up by award-winning Platinum accredited producer, James Angus. Having worked with the Veronicas on their latest single, Life of the Party, Angus will apply his deep experience and knowledge in artist development and production to translate each young artist’s musical visions into a single.

Speaking on their involvement in the show, Jess and Lisa of The Veronicas said, “As songwriters and artists in the thick of the music industry for over 16 years, it’s an honour to work with and guide rising, independent artists who share a love for music and creativity.

“Samsung’s support for independent artists with UNDSCVRD is a huge opportunity for up- and-coming musicians to forge their own path, and we can’t wait to see what happens.”

The winner of UNDSCVRD will be selected by The Veronicas along with input from other industry professionals throughout the program, as well as consideration given to the contestants’ fan engagement on TikTok.

The program will culminate in a live concert event in Sydney in October this year, which will be live streamed via TikTok. At the event, all UNDSCVRD contestants will perform their single and the winner will have a three-track set to open for The Veronicas. The winner will also go on to release a five-track EP produced by James Angus and supported by artist management and label services specialists Call & Response in the form of marketing and promotion, including:

●       Distribution

●       Artist Development

●       Strategic Release Planning

●       Social Media Management

●       Radio, DSP, Press and TV servicing

●       Asset creation including pack shots and digital release assets

●       On-going project management

From today, budding musicians can enter UNDSCVRD by tagging @UNDSCVRD_artist and #UNDSCVRD in a video on TikTok. Entries may include newly uploaded content or by simply adding these tags to existing videos of a performance.

TikTok users can also go into the running to be featured on the program by participating in a TikTok Duet with one of the acoustic melody videos by The Veronicas, which will also feature on the UNDSCVRD TikTok page.

More information on how to enter UNDSCVRD and Terms & Conditions, can be found at @UNDSCVRD_artist on TikTok.

UNDSCVRD has been developed in partnership with Australian production and talent agency, Amplify for Samsung Galaxy.

[1] The Samsung Galaxy brand relates to the company’s range of flagship mobile devices which spans smartphones, tablets, PCs, wearables and audio products.