At the Samsung Display Tech Summit 2023, Samsung Electronics showcased an integrated enterprise solution approach to help enable the next stage of enterprise digital transformation.

Enterprise customers and partners from across the SEAO region gathered in Seoul, South Korea, on October 11 and 12, where Samsung shared its technological vision while showcasing its latest display, IT and industrial solutions and services to help enterprises become more agile and competitive in the fast-evolving digital world.

Hoon Chung, Corporate EVP and Head of Enterprise Business Team, Samsung Electronics, said, “In today’s post-Covid world, we are seeing an increase in hybrid learning and working, which has led to a need for display solutions that cater to digital transformations in the workplace and classroom. Equally, there is a growing importance for content management and remote management tools with the expanded role of digital signage.”

Integrated Digital Solutions and Services for Today’s Enterprises

Together with its wide ecosystem of partners, Samsung provides a comprehensive range of devices, solutions, and services to help meet the needs of various industries, including corporations, education, hospitality, healthcare and more.

Combining its range of products with its solutions for device, display and content, smart building management, and enterprise grade Knox security services, Samsung can help provide a holistic portfolio of seamlessly integrated offerings to power the modern digital enterprise.

SH Jo, President & CEO, Southeast Asia & Oceania, Samsung Electronics, said: “Samsung is committed to providing an integrated enterprise solution approach for organisations to be more strategic in their transformation efforts. This is especially relevant in the hyper-competitive and digitally-forward   Southeast Asia and Oceania region where enterprises are actively looking for new ways to offer products and services to customers that add greater value to their every day.”

To power the next phase of digital transformation for enterprises in SEAO, that were launched at the Summit last week include:[2]

• The Wall for Virtual Production (Model name: IVC): A new addition to the expanding The Wall series, The Wall IVC has pixel pitch options of P1.68 and P2.1. It supports dedicated studio frame rates (23.976, 29.97, and 59.94Hz) while supporting gen-locking to synchronise the screen with a camera’s video signal. A high refresh rate of up to 12,288Hz, 1,500 max brightness, and up to 170-degree wide angle enables incredible picture quality for virtual content. Based on modular technology for a variety of installation options, including a flat screen or up to 6,000R curvature, The Wall IVC can be hung or stacked with other screens and is protected against dust and particles that are common in production environments. The integrated Virtual Production Management (VPM) solution makes it easy to manage the screen and ensure high-quality picture with an easy interface;
• Indoor LED All-in-One (Model name: IAC): The IAC is a 130-inch full HD LED screen with a pre-assembled frame kit that allows users to install the display simply by hanging it on the wall. With a slim 56mm design, it provides 1,000 nits of peak brightness and a 3,840 Hz refresh rate for immersive video display well suited for high-end corporate lobbies, boardrooms, and retail stores. Supported with Microsoft 365 suite of services in its built-in Samsung S-Box, the IAC is a powerful and versatile display solution for commercial environments;
• Samsung eboard Interactive Display (Model name: WAC): Built on Android OS, the new Samsung Interactive Display is the foundation for digital classrooms and lecture theaters with its customisable UI, support for education apps, multi-screen mode and ability to share up to nine displays at once regardless of OS or device and utilise intelligent education apps. Coming in 65 and 75inch models, it also has a myriad of connectivity options for Wi-Fi, Bluetooth, HDMI, and 3-in-1 USB-C, enabling screen mirroring, touch control and external device charging (max. 65W power pass through);
• Samsung Windows Kiosk (Model KMC-W): Samsung has expanded its self-ordering kiosk solutions with the Samsung Windows Kiosk, featuring support for Windows OS. The new Kiosk features an interactive 24-inch display that brings expanded software compatibility for F&B, retail, travel, and healthcare industries;

These new display offerings further strengthen Samsung’s suite of enterprise solutions for creating new customer experiences in a digital world.

For more information on Samsung Display Solutions, please visit https://www.samsung.com/au/business/smart-signage/

[2] The eboard Interactive Display and Windows Kiosk are available to purchase in Australia now. The Wall and Indoor LED All-in-one will launch in Australia at a later date, to be announced.

Samsung expands The Wall 2022 lineup with the addition of the IAB and IWB Series, which deliver incredible visuals.

Samsung Electronics Co., Ltd. today launched two new series of The Wall – Samsung’s cutting-edge Micro LED displays – in the Southeast Asia and Oceania (SEAO) region at the inaugural Samsung Display Tech Summit 2022.

Held in Bangkok, Thailand, the Summit hosted some 230 enterprise customers, tech enthusiasts and pro audio-visual partners from across the region over two days to share the latest insights and first-hand experiences on Samsung’s next-generation commercial displays and solutions.

“We are in the midst of a hyper-scale shift towards hybrid interactions, where everyone is expected to be seamlessly connected – be it at office desks, meeting rooms, classrooms, cafes or in the home office,” said Alex Hong, Head of Asia Sales & Marketing Group, Display Solutions, Samsung Electronics. “Organisations today have an opportunity to reimagine the future of productivity and collaboration that combines physical, digital and virtual worlds. I am excited about the role of display technologies in helping organisations to reconnect with its stakeholders in an ever-developing hybrid world.”

Creating Immersive Customer Experiences with The Wall

Perched at the pinnacle of display technology, Micro LED technology offers immersive viewing experiences in a high-resolution and large screen format, creating premium customer engagements for brands.

In 2018, Samsung, a pioneer in Micro LED displays, launched The Wall, which was then the world’s first consumer modular Micro LED 146-inch display. Since its launch, The Wall has been deployed to provide customer premium experiences globally, including in this region.

“Micro LED represents the future of display innovation. Samsung is leading the way in Micro LED adoption in Southeast Asia and Oceania with our flagship The Wall series. Expanding The Wall lineup with the launch of the All-in-One model, we are offering even more immersive experiences and innovation in installation, which significantly simplifies the set-up process,” said Leslie Goh, Head of Regional Display Solutions, Southeast Asia & Oceania, Samsung Electronics.

Launched in the SEAO region at the Summit, The Wall All-in-One[1], also called the IAB Series, brings the ease of Micro LED installation to the next level. The IAB Series requires only two hours for two people to install as it comes with a pre-adjusted seam and pre-assembled frame kit, which includes an embedded media play S-box. The Wall All-in-One has a display thinness of just 49mm and is available in three models: 4K 146-inch, FHD 146-inch and FHD 110-inch.

Also unveiled at the Summit is The Wall IWB Series[2], which is available in 0.63 and 0.94 pixel pitches. At 0.63 pixel pitch, this model is the slimmest ever pixel pitch in The Wall lineup, delivering Samsung’s most detailed picture and dynamic range expansion with the screen’s 120Hz frame rate, HDR10/10+ and LED HDR. The Wall IWB Series also provides a variety of screen sizes, accommodating 4K movies for 110-inch and up to incredible 8K quality for 220-inch.

All models in The Wall lineup feature Black Seal technology, enabling purer black levels with enhanced depth and details; Ultra Chroma technology, where narrower wavelengths produce RGB colours more pure and more accurate than conventional LEDs; 20bit processing to present extraordinary contrast ratio and smooth, natural tonal gradients; and Micro AI Processor designed to enhance image contrast while removing noise.

The Wall also features Multi View, which enables simultaneous playback of content from up to 4 sources on one screen without the need for a video splitter[3].

Visualising Productivity and Collaboration in the Hybrid World

In addition to launching the new 2022 models of The Wall, Samsung also showcased its latest display solutions at the Summit that are relevant to new modes of work, study and play in the hybrid era. These include:

• New World of Learning and Meeting: Classrooms and meeting spaces in the hybrid world require display solutions that are seamlessly connected, easy to use, immersive while allowing multiple users to collaborate at the same time. The new 2022 Samsung Flip Pro, available in 55-inch, 65-inch, 75-inch and 85-inch models, is perfect for students and professionals to enable high-quality collaboration with real-world writing and drawing experiences with pen and brush modes, integrated video call apps, multiple connectivity and wireless screen sharing.

• New World of Content Creation: The new Samsung ViewFinity S8, a high-resolution monitor for content creators, is available in consumer popular sizes of 27-inch and 32-inch for creating impactful content such as graphic design or detailed financial charts in the office or at home. Its pro-grade UHD resolution carries a wide color gamut up to 98% of DCI-PS and VESA DisplayHDR[4] for optimal range, accuracy and nuance. Notably, the ViewFinity S8 received ‘PANTONE Validated’[5] recognition for ability to accurate reproduction of more than 2,000 colors and newly added 110 skin tone shades from PANTONE[6].

• New World of Gaming Experiences: Odyssey Ark[7] is Samsung’s first 55-inch 1000R curved gaming monitor. This next-generational 4K gaming display features a 165Hz refresh rate, 1ms response time and a Cockpit mode to create an immersive and personal gaming theatre for competitive and casual gamers alike. This impressive gaming monitor also comes with the Ark Dial, which is a solar-powered controller built to give the player quick access to screen functions such as Flex Move Screen, Multi View, and Quick Settings.

Sustainability by Design

At the Summit, Samsung reaffirmed its commitment to sustainability by designing and building display solutions that can reduce carbon footprint, as well as contribute to resource circulation.

Certified by Carbon Trust, Samsung has incorporated eco-packaging in its products, with recycled materials used in display solutions since 2021. Samsung has also developed and applied a new material made from recycled ocean-bound plastics to manufacture the ViewFinity S8.

Samsung Electronics Australia is excited to confirm that The Wall All-in-One will be available locally in the coming months, with pricing and availability yet to be announced. Local availability of The Wall IWB Series is not available at this time.

For more information on Samsung’s display solutions: https://www.samsung.com/au/business/displays/

[1] Pricing and availability of The Wall All-in-One has not been announced for the Australian market.

[2] Pricing and availability for The Wall IWB Series has not been announced for the Australian market.

[3] A Samsung’s SNOW-AAE series LED Signage Box (S-Box) is required to control content on The Wall. More information is available here https://www.samsung.com/au/business/led-signage/others/snow-aae-sbb-snowaae-xy/

[4] The 32-inch version supports VESA Display HDR 600, while the 27-inch model supports VESA Display HDR 400.

[5] PANTONE Validated and PANTONE SkinTone Validated.

[6] PANTONE is the global authority on color and creator of the PANTONE Matching System (PMS) and PANTONE SkinTone colors.

[7] Pricing and availability in Australia is yet to be announced. Consumers can register their interest here: https://www.samsung.com/au/monitors/odyssey-ark/register/

Samsung Electronics Australia has announced its MICRO LED technology is now available to order for residential customers in Australia. MICRO LED is available in Australia in three screen sizes – 89-inch, 101-inch and 110-inch – and is available from the Samsung online store. Australians can register their details via the Samsung website for pricing information and product support.

Samsung’s MICRO LED uses inorganic micrometre-sized LED chips that are slimmer than the width of a human hair to eliminate the backlight and colour filters utilised in conventional displays, with each microscopic RGB LED emitting pure light and colour. The display is self-illuminating, producing stunningly lifelike colours and brightness through its 24 million individually controlled, ultra-precise LEDs. The display also supports 20-bit greyscale depth which means that the MICRO LED can deliver a true High Dynamic Range experience through the finest control over 1 million steps of brightness and colour levels.

Jeremy Senior, Vice President – Consumer Electronics Division, Samsung Electronics Australia, said: “Samsung’s state-of-the-art MICRO LED display delivers breathtaking visual experience on an ultra-large next-generation screen. As the market leader in TV for more than 16 years, Samsung continues to redefine the role of the TV and digital display in the home and the experiences that these products can deliver. We’re thrilled to introduce the Samsung MICRO LED to our residential customers in 2022.”

In 2018, Samsung introduced MICRO LED in the form of “The Wall”— a configurable system of modules that can reach an astounding 292-inches. With its inherent flexibility, “The Wall” requires professional installation and is best suited to commercial environments.

In 2022, Samsung brings the power of MICRO LED technology in the form factor of a traditional TV experience to Australian homes. Samsung MICRO LED offers an ultra-slim infinity design that virtually removes the bezel for a finish that blends into almost any wall.

“With superb brightness, deep blacks, and breathtaking image quality, MICRO LED technology offers a ground-breaking viewing experience,” said Senior. “I’m thrilled to say, Australian customers are now able to personally experience how Samsung’s design and innovation teams have reimagined the in-home display with MICRO LED. MICRO LED is the pinnacle of our consumer range and represents the future of display technology.”

The MICRO LED also comes with enhanced usability and customisation features, which include:

• Art Mode – Turn any room into an art gallery by selecting and displaying iconic artwork or digital photography. The MICRO LED comes with two exclusive media pieces from noted artist and designer, Refik Anadol.
• Smart Hub – Samsung’s familiar and powerful Smart TV is found in MICRO LED, putting content discovery at the heart of the next-gen display experience with all the most popular apps available.
• Arena Sound – Experience a premier, immersive audio experience with top, side, and bottom channel speakers for breathtaking and multi-dimensional sound including Dolby Atmos sources.

Australians can keep up with multiple sports at once, or stream a walkthrough while playing a video game thanks to the in-built 4Vue (Quad View) feature. 4Vue transforms the MICRO LED display into four-screens-in-one, enabling consumers to watch up to four sources of content simultaneously. MICRO LED brings true-to-life picture quality at an enormous scale out-of-the-box.

For more information regarding Samsung’s TV portfolio, please visit Samsung.com.au

No Vacancy 2022 marks the first industry event where Samsung will showcase a cross section of Consumer Electronics solutions; from Professional Display Signage, Interactive Kiosk Displays, Bespoke AirDresser, Air Purifiers and Air Conditioners, curved Business Monitors, and more. Together, these solutions can enhance the guest entertainment experience whilst helping hospitality professional’s better cope with current resourcing challenges as well as meet heightened health and hygiene standards expected by guests.

According to Jeremy Senior, Vice President – Consumer Electronics, Samsung Australia, Samsung’s attendance at No Vacancy reflects the company’s commitment to supporting the hospitality sector to provide safe and unforgettable travel, dining and entertainment experiences.

“Over the last two years, hospitality has had to demonstrate its adaptability and agility to contend with continually changing policies surrounding travel and live entertainment. The industry now has an opportunity to move forward with a laser focus on premium guest experiences,” Said Mr. Senior.

“Samsung’s range of innovative technologies across display, air, and appliances can help alleviate the burden of resourcing shortages and increased hygiene standards on hospitality operators while meeting the needs of travelers moving forward.”

Scott Boyes, Vice President Operations, NSW & ACT, Accor believes that it is essential to work with the best digital solutions partners to deliver premium experiences for customers post-pandemic.

“Samsung plays a key role in the way entertainment is delivered to our guests, and we are now looking to further integrate display technology throughout our hotels to make the experience for our customers even more intuitive and engaging.”

Boyes continued: “The Wall LED Display is particularly exciting because it gives us the freedom to create custom displays that fit the different settings within our hotels. A product like the AirDresser is prime to create those wow moments for guests and provide peace of mind when it comes to their health.”

Samsung is renowned among hotel and accommodation professionals for its premium Hospitality TV  and Digital Display & Signage solutions. Samsung will use No Vacancy to showcase further display solutions including Interactive Kiosks that can ease resourcing burdens by automating processes such as check-in / check-out, food & beverage ordering, and information & concierge services.

Samsung will also demonstrate how hotels and accommodation providers can provide new standards of hygiene and health via solutions such as the Bespoke AirDresser, a clothing care system that refreshes, deodorises and sanitises clothes, while removing wrinkles for travelers. Air Purifiers such as Samsung’s Ultimate Air Purifier AX90 – voted Choice’s ‘Best Performer’ 2021 and 2022[1] – will also be displayed as a device that can help minimise the spread of harmful airborne contaminates in larger spaces.[2]

“We know guests value hygiene and efficiency more than ever and we have been monitoring the market to ensure that we have access to the latest technology to deliver the highest standard possible,” said Tish Nyar, Director of Ops, TFE Hotels. “Leveraging interactive Digital Displays that enable contactless self-service has been beneficial.”

Guests at No Vacancy can get hands-on with Samsung’s range of consumer electronics and speak to Samsung’s team of experts at stand #832. Products on show include:

• Hospitality TV
• Kiosk Interactive Display
• Professional Display Signage
• The Wall LED Display
• BESPOKE AirDresser
• BESPOKE Cube Air Purifier AX53
• Essential Air Purifier AX32
• Ultimate Air Purifier AX90
• 360 Cassette Air Conditioner
• 34S65U WQHD Curved Business Monitor

For more information, please visit the Samsung Electronics Australia website.

[1] Visit Choice www.choice.com.au

[2] Tested on the AX80K7580WFD for toluene, xylene, benzene, ethylbenzene, styrene & formaldehyde gases in the National Test Institute of Korea. The filter media has over 99.97% dust collection efficiency, based on a particle size of 0.26㎛, as specified by 42 CFR part 84. Tested in the National Test Institute of Korea.