Samsung introduces OLED S85F series. Image simulated for illustrative purposes. Music Frame sold separately.

Samsung Electronics Co., Ltd, the world’s No.1 TV brand for 19 years[1], is today unveiling its full line-up of Samsung OLED TV models, bringing its most expansive, intelligent, and intensely cinematic OLED range yet to Australia. In 2025, the Samsung OLED S85F series joins the S95F and S90F, enabling more Australians to experience the Samsung difference via bright and rich AI-enhanced picture and sound performance, sleek sophisticated designs, and endless entertainment possibilities.

In introducing the OLED S85F series in four screen sizes (55”, 65”, 77” and 83”), expanding the OLED S90F series to six screen sizes (42”, 48”, 55”, 65”, 77” and 83”), and topping off the range with the OLED S95F series in four screen sizes (55”, 65”, 77” and 83”), Samsung has doubled its range offerings since 2024[2]. The expansion of its OLED line-up reflects Samsung’s commitment to offer Australians a screen to suit every experience, room and preference.

“We know that every Australian’s lifestyle is unique so we have expanded our OLED range to provide more sizes, more models, and more personalised AI-powered features so Australians can choose an OLED screen that’s perfectly suited to their needs,” said Simon Howe, Director – Audio Visual, Samsung Australia. “Backed by a new 7-years One UI Tizen upgrade guarantee[3], Australians can be confident that their Samsung OLED TV will continue to offer value-long term via personalised picture and sound experiences and exclusive Samsung endless entertainment possibilities.”

Revolutionary Vision AI ushering in a new era of personalised viewing experiences

Comprising Samsung’s most advanced AI powered 4K processors[4], the 2025 Samsung OLED range delivers the Vision AI promise to usher in a new era of TV experiences beyond conventional viewing. OLED S95F and S90F models are powered by 128 AI neural networks driving a suite of advanced features that automatically upscale picture and sound to the highest quality[5] potential based on viewing room conditions and unique viewer content preferences.

With premium features including Auto HDR Remastering, Real Depth Enhancer, Active Voice Amplifier Pro, and OLED Brightness Booster built-in as standard across all models, Samsung’s OLED screens analyse content played in real time, adjusting brightness, contrast, and sound, to deliver the best possible viewing experience without the need for manual adjustments[6]. Furthermore, via Vision AI enhancements, Samsung OLED TVs will automatically learn a user’s preferred picture settings for sports, cinema and general viewing content, and intuitively adapt settings. The result is an incredibly personalised cinematic experience no matter the content source – live TV and sport, streamed blockbusters, or online and console gaming content.

Samsung is the Global No.1 TV brand according to Omdia, Feb 2025. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

Setting a new standard of premium Samsung OLED picture quality

The 2025 Samsung OLED S95F features a new Glare-free coating, helping to reduce distractions from external light sources and thriving in bright Australian conditions.[7]

Enhanced by it new processor, the hero OLED S95F is 30% brighter than its predecessor, exposing exceptional details in content that weren’t visible before[8]. By analysing the data that exists within High Dynamic Range content, Quantum HDR OLED Pro makes those details visible at virtually any brightness[9]. HDR Brightness Optimiser supports to maintain incredibly accurate colour and deep contrasts, even when there is bright daylight for a truly brilliant viewing experience.

The Samsung OLED S95F offers ultra-smooth motion for games up to 165Hz VRR[10]. HDMI2.1 supports high-bandwidth sources, while AI Auto Game mode[11] optimises settings for peak performance. Samsung Gaming Hub and Xbox Game Pass provide access to over 100 games without the need for downloads or consoles[12].

Samsung introduces OLED S85F series. Image simulated for illustrative purposes. Music Frame sold separately.

New Samsung OLED S85F blends performance and value

New to the range in 2025, the Samsung OLED S85F offers Australians the perfect blend of performance and value. Compared to the 2024 hero, OLED S95D, the 2025 OLED S85F features the same powerful AI processor, unlocking the full power of 4K AI upscaling, yet comes in a new expansive 83-inch screen size.

All 2025 Samsung OLED TVs feature Pantone Validation[13] providing assurance that every scene is experienced in accurate colour for vivid lifelike visuals. Designed to be beautiful from every angle, each Samsung OLED TV is designed to seamlessly blend in with any home décor. At 12.6mm thin, the OLED S95F’s stunning Infinity Design offers a near bezel-less experience, maximising screen real-estate for an immersive viewing experience.

Immersive sound for a complete experience

Samsung’s OLED TVs are designed to not only deliver stunning visuals but also to create immersive sound environments. With the integration of Q-Symphony technology, the OLED S95F, OLED S90F and OLED S85F models sychronise with compatible Samsung soundbars to provide rich, multidirectional audio experiences[14]. AI Sound Optimisation continually adjusts sound levels based on the room’s acoustics and content, ensuring Australians receive an incredible audio experience, whether their watching a dramatic action scene or watching quiet dialogue.

Delivering the trademark Endless Entertainment features enabled only by Samsung

Samsung continues to provide TVs that deliver more than their core promise via its One UI Tizen OS which supports endless entertainment[15] and lifestyle options.

With Samsung SmartThings, Australians can make their TV the hub of their connected home, managing, monitoring and controlling connected devices from around the home calmly and conveniently[16]. Via Samsung TV Plus, Australians can enjoy over 100 live channels and on-demand shows, accessing a variety of channels that cover news, sports, entertainment, and more. Additionally, Gaming Hub provides a seamless gaming experience, offering access to a wide range of games and gaming services. Samsung Daily+ helps to streamline and manage daily activities, while Samsung Knox security helps ensure that services and smart home devices are protected, providing peace of mind for OLED owners.

One UI Tizen will support Tizen OS upgrades for the next 7 years offering customers assurance in long-term value from their Samsung OLED TV[17].

From today, the Samsung OLED 2025 range is available for pre-order via samsung.com/au, with models rolling out in leading retail stores nationwide.

For more information, visit: https://www.samsung.com/au/tvs/oled-tv/highlights/

Price Guide

Please note, pricing is set at dealer discretion.

[1] Source – Omdia, Feb 2025. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

[2] Samsung’s 2024 line-up comprised seven OLED SKUs. It’s 2025 range comprises fourteen OLED SKUs. For more information, visit www.samsung.com/au 

[3] Tizen OS upgrades will be supported for 7 years starting from 2025, for products released in the year 2025. Please note that the upgrade does not cover hardware-related performance, features or durability.

[4] S95F and S90F feature NQ4 AI Gen3 Processor. S85F features NQ4 AI Gen2 Processor.

[5] Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.

[6] Picture quality will vary depending on quality and resolution of source content. The quality of sound effects may vary depending on the source content, installation and environmental characteristics.

[7]  The S95F has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2025.

[8] Based on internal tests.

[9] Source content must be HDR10+ format. The Range of Quantum HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

[10] Requires compatible gaming PC supporting 4K resolution, 165Hz motion rate and Variable Refresh Rate. Picture quality will vary depending on quality and resolution of source content.

[11] AI Auto Game mode works for console games only.

[12] A controller may be required depending on the specific game being played on the Gaming Hub.

Internet connection, additional gaming service subscriptions and third party apps (depending on game or service) may be required. Content services are subject to change without notice. Requires Samsung Account.

** Xbox Game Pass Ultimate subscription and compatible controller required. Fees apply.

[13] Picture quality may vary depending on quality and resolution of source content and viewing conditions.

[14] Q-Symphony is available only with compatible 2022 Q-Series and S-Series Soundbars and onwards. Soundbar sold separately. Audio effects may vary based on source content, installation and environmental characteristics.

[15] Internet connection and Samsung Account required. Data and subscription charges may apply. Apps and UI may be subject to change without notice. Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use.

[16] Requires Samsung Account, internet connection and SmartThings enabled devices. Please visit www.samsung.com/au/apps/smartthings/ for a list of current compatible devices.

[17] Tizen OS upgrades will be supported for 7 years starting from 2025, for products released in the year 2025. Please note that the upgrade does not cover hardware-related performance, features or durability.

Samsung Electronics today announced the expanded availability of Kiosk, an all-in-one solution offering simultaneous interactive contactless ordering and payment capabilities. Providing customers with easy install options, Kiosk is now available for preorder in 12 countries worldwide, including Australia.

“Kiosks have quickly become a part of everyday life, providing customers with a simple and interactive way to purchase items, while giving businesses an innovative solution to reimagine their environments and increase efficiency,” said Hyesung Ha, Senior Vice President of Visual Display Business at Samsung Electronics. “Samsung’s new all-in-one Kiosk is a smart and seamless solution, offering all the right features needed for businesses to maximise their return on investment.”

Available in a stylish grey-white color, the 24-inch touchscreen display is powered by Samsung’s proven SoC (System on Chip) technology, removing the need for an external PC while delivering powerful and reliable technology. The Kiosk adopts a modular design to provide a variety of payment options, including a fully integrated EMV terminal cradlein addition to barcode, QR code and along with a built-in printer and Wi-Fi system. This all-in-one functionality makes maintenance fast and easy, ensuring minimal business downtime and increasing customer satisfaction.

The Kiosk is suitable for virtually any business environment with a variety of installation options. Firstly, the countertop type can be installed on various counters or tables within a store, without the need for any additional construction, saving time, money and space. When installed with a stand, it can be positioned anywhere within a store due to the detachable functionality of the stand[1], seamlessly integrating with any interior design. The Kiosk can also be wall-mounted to maximise space savings.

In addition, the display is covered with a shatter protective film, designed to enhance customer safety by ensuring that glass doesn’t shatter in the event of a break[2].

The Kiosk uses three-layer security protection powered by Samsung Knox technology, designed to protect its hardware, payment platform and application, as well as customer information, against external threats such as hacking. It also supports application development on the secured platform through a Linux-based open-source operating system, powered by Tizen, providing high compatibility and supporting web standard technologies (HTML5, JavaScript, CSS), so developers can easily create a variety of software applications that can be used on the Kiosk.

It also supports application development on the secured platform through a Linux-based open-source operating system powered by Tizen, providing high compatibility and supporting web standard technologies (HTML5, JavaScript, CSS), so developers can easily create a variety of software applications that can be used on Samsung Kiosk.

Major fintech and Point of Sales (POS) solution partners are joining the Samsung Tizen Kiosk ecosystem, with already more than 20 partners such as GRUBBRR, Softpoint, Nanonation Inc., 900 Solutions Corp., Big Digital Corp., Global P.O.S, EuroPOS, Nowbusking and others playing a pivotal role in expanding the possibilities of powerful innovations such as the Kiosk.

With the MagicINFO Remote Management feature, store management can improve efficiency by identifying any issues in real-time and taking necessary measures when a problem occurs.[3] Remote control capabilities enable the diagnosis of issues and remote control of essential functions such as switching the screen on and off.

Samsung Kiosk is currently available in South Korea and will be available in 12 countries, including Australia beginning July 2021. For more information or to become an Australian partner, please contact businessdesk@samsung.com.

[1] Stand and wall mount must be purchased separately.

[2] Based on glass impact testing in Korea. Compliant with IEC 62368-1:2018.

[3] MagicINFO license must be purchased separately for use of management solution. Please refer to www.samsung.com/business or www.samsung.com/displaysolutions for system requirement of MagicINFO.