Samsung Electronics Australia Co., Ltd is today announcing a new partnership with Microsoft Australia that will improve workstation experiences for Australian businesses by increasing compatibility between Samsung’s business monitors and Microsoft Surface devices. The partnership provides business customers and channel partners with certainty that Samsung’s range of business monitors will operate at peak performance when paired with various Surface laptops, docks, and external cables[1].

In pairing the best of Samsung monitor technology with Microsoft’s globally leading Surface devices; Australian businesses will benefit from an intuitive workstation package that can deliver sharp and vivid screen resolution options (5K, Dual QHD, UHD, Ultra WQHD), Pantone validated colour accuracy, Flicker Free and Eye Saver mode comfort features, and camera connectivity[2], in addition to smooth responses between the compatible devices.

With Microsoft pioneering a new age of AI computing, the partnership will also see Samsung monitors keep pace in real time with the requirements of next generation business PC technologies.

According to Phil Gaut, Senior Director – Professional Display Solutions, Samsung Australia, the opportunity to work with Microsoft Australia to deliver a complete workstation solution was born from a customer challenge that both businesses collaborated to resolve. With the solution lying in optimising compatibility between the company’s respective monitors and computing devices, the local Australian subsidiaries have delivered enhanced and future-proofed integrated product packages with a global impact for channel partners and customers here in Australia and in international markets.

“Samsung and Microsoft are customer-centric companies who are both continually innovating to provide meaningful value to customers and partners,” said Mr. Gaut. “In collaborating, we’re providing customers with holistic product solutions that will drive greater efficiencies, reduce IT support across offices, and ease the transition to an AI-optimised workplace. At the same time, we’re giving our partners renewed confidence that packaging our leading technology solutions will exceed the needs of their customers with greater certainty than ever before.”

Jane Mackerell, Director of Surface Commercial, Microsoft Asia says the timing of this partnership aligns with customer demand for technology providers to assist in delivering compelling workstation solutions to entice employees to return to the office as part of hybrid working arrangements. Microsoft data reveals that while 71 per-cent of the Australian workforce is returning to the office at least one day a week, 60 per-cent of employees believe they don’t have the right capabilities to get their work done.^[3]

“At Microsoft, we believe that true innovation comes from open collaboration, and our partnership with Samsung exemplifies this. As we navigate the next evolution of work, it’s crucial for businesses to provide modern PCs that empower employees to be productive and engaged, whether they’re in the office or working remotely.”

“We are at the forefront of AI innovation as businesses explore the possibilities with solutions such as our Surface Copilot+ PCs and Microsoft Copilot offerings. By optimising compatibility between Samsung’s business monitors and Microsoft Surface, we’re enabling Australian businesses to thrive with workstations designed for the demands of today’s hybrid environments. This partnership offers more than just convenience — it transforms IT management, reduces complexity, and enhances overall productivity. Together with Samsung, we’re delivering a next-level solution that empowers businesses and users alike to achieve more, faster, and with greater confidence,” said Ms. Mackerell.

Completed compatibility testing

Underpinning this strengthened workstation offering is a robust testing program that will see new and existing products across Samsung’s business monitor range and Microsoft’s suite of Surface devices and cables undergo regular rigorous compatibility examinations to maintain optimum companionship. In addition, Microsoft has released firmware updates to enhance compatibility across the product suites to help customers reduce business downtime and enhance workplace productivity.

Tested Samsung monitors include ViewFinity S9, S8, and S6 models[4] spanning 49-inch to 27-inch SKUs. Tested Microsoft devices include Surface Dock 2 and Surface Thunderbolt 4 Dock, Surface Pro 9 and 10, Surface Laptop 5 and 6, Surface Laptop GO 3, and Surface Laptop Studio 2 devices. Supporting USB-C cables include Cable Matters (USB-C to USB-C), pluggable TB4 certified cable, and J5Create TB3 certified cable.

Compatibility testing has confirmed reliability spanning functions including out of the box initial connection, power on and off, sleep and wake testing, and more.

For more information on Samsung Australia and Microsoft Australia’s partnership, visit https://www.samsung.com/au/business/display-solutions/samsung-microsoft-partnership/

[1]Compatibility tests conducted on Samsung S95UC, S90PC, S80PB, S65UC, S60UD, S65VC, T45F monitors and Surface Pro 9 & 10, Surface Laptop 5 & 6, Surface Laptop GO 3, Surface Laptop Studio 2. HDMI Input only on these monitors, Optimal Experience requires Thunderbolt 4 Cable, Monitor USB-C Setting should be “High-Resolution Mode” if connecting via USB-C.

[2] Product specifications and features vary by model. Visit samsung.com/au/business/monitors for specific product specifications.

^[3] Microsoft Surface Work Trend Index Annual Report, May 2023

[4]SKUs include S95UC, S90PC, S80PB, S65UC, S65VC, S60UD, T45F

Samsung expands The Wall 2022 lineup with the addition of the IAB and IWB Series, which deliver incredible visuals.

Samsung Electronics Co., Ltd. today launched two new series of The Wall – Samsung’s cutting-edge Micro LED displays – in the Southeast Asia and Oceania (SEAO) region at the inaugural Samsung Display Tech Summit 2022.

Held in Bangkok, Thailand, the Summit hosted some 230 enterprise customers, tech enthusiasts and pro audio-visual partners from across the region over two days to share the latest insights and first-hand experiences on Samsung’s next-generation commercial displays and solutions.

“We are in the midst of a hyper-scale shift towards hybrid interactions, where everyone is expected to be seamlessly connected – be it at office desks, meeting rooms, classrooms, cafes or in the home office,” said Alex Hong, Head of Asia Sales & Marketing Group, Display Solutions, Samsung Electronics. “Organisations today have an opportunity to reimagine the future of productivity and collaboration that combines physical, digital and virtual worlds. I am excited about the role of display technologies in helping organisations to reconnect with its stakeholders in an ever-developing hybrid world.”

Creating Immersive Customer Experiences with The Wall

Perched at the pinnacle of display technology, Micro LED technology offers immersive viewing experiences in a high-resolution and large screen format, creating premium customer engagements for brands.

In 2018, Samsung, a pioneer in Micro LED displays, launched The Wall, which was then the world’s first consumer modular Micro LED 146-inch display. Since its launch, The Wall has been deployed to provide customer premium experiences globally, including in this region.

“Micro LED represents the future of display innovation. Samsung is leading the way in Micro LED adoption in Southeast Asia and Oceania with our flagship The Wall series. Expanding The Wall lineup with the launch of the All-in-One model, we are offering even more immersive experiences and innovation in installation, which significantly simplifies the set-up process,” said Leslie Goh, Head of Regional Display Solutions, Southeast Asia & Oceania, Samsung Electronics.

Launched in the SEAO region at the Summit, The Wall All-in-One[1], also called the IAB Series, brings the ease of Micro LED installation to the next level. The IAB Series requires only two hours for two people to install as it comes with a pre-adjusted seam and pre-assembled frame kit, which includes an embedded media play S-box. The Wall All-in-One has a display thinness of just 49mm and is available in three models: 4K 146-inch, FHD 146-inch and FHD 110-inch.

Also unveiled at the Summit is The Wall IWB Series[2], which is available in 0.63 and 0.94 pixel pitches. At 0.63 pixel pitch, this model is the slimmest ever pixel pitch in The Wall lineup, delivering Samsung’s most detailed picture and dynamic range expansion with the screen’s 120Hz frame rate, HDR10/10+ and LED HDR. The Wall IWB Series also provides a variety of screen sizes, accommodating 4K movies for 110-inch and up to incredible 8K quality for 220-inch.

All models in The Wall lineup feature Black Seal technology, enabling purer black levels with enhanced depth and details; Ultra Chroma technology, where narrower wavelengths produce RGB colours more pure and more accurate than conventional LEDs; 20bit processing to present extraordinary contrast ratio and smooth, natural tonal gradients; and Micro AI Processor designed to enhance image contrast while removing noise.

The Wall also features Multi View, which enables simultaneous playback of content from up to 4 sources on one screen without the need for a video splitter[3].

Visualising Productivity and Collaboration in the Hybrid World

In addition to launching the new 2022 models of The Wall, Samsung also showcased its latest display solutions at the Summit that are relevant to new modes of work, study and play in the hybrid era. These include:

• New World of Learning and Meeting: Classrooms and meeting spaces in the hybrid world require display solutions that are seamlessly connected, easy to use, immersive while allowing multiple users to collaborate at the same time. The new 2022 Samsung Flip Pro, available in 55-inch, 65-inch, 75-inch and 85-inch models, is perfect for students and professionals to enable high-quality collaboration with real-world writing and drawing experiences with pen and brush modes, integrated video call apps, multiple connectivity and wireless screen sharing.

• New World of Content Creation: The new Samsung ViewFinity S8, a high-resolution monitor for content creators, is available in consumer popular sizes of 27-inch and 32-inch for creating impactful content such as graphic design or detailed financial charts in the office or at home. Its pro-grade UHD resolution carries a wide color gamut up to 98% of DCI-PS and VESA DisplayHDR[4] for optimal range, accuracy and nuance. Notably, the ViewFinity S8 received ‘PANTONE Validated’[5] recognition for ability to accurate reproduction of more than 2,000 colors and newly added 110 skin tone shades from PANTONE[6].

• New World of Gaming Experiences: Odyssey Ark[7] is Samsung’s first 55-inch 1000R curved gaming monitor. This next-generational 4K gaming display features a 165Hz refresh rate, 1ms response time and a Cockpit mode to create an immersive and personal gaming theatre for competitive and casual gamers alike. This impressive gaming monitor also comes with the Ark Dial, which is a solar-powered controller built to give the player quick access to screen functions such as Flex Move Screen, Multi View, and Quick Settings.

Sustainability by Design

At the Summit, Samsung reaffirmed its commitment to sustainability by designing and building display solutions that can reduce carbon footprint, as well as contribute to resource circulation.

Certified by Carbon Trust, Samsung has incorporated eco-packaging in its products, with recycled materials used in display solutions since 2021. Samsung has also developed and applied a new material made from recycled ocean-bound plastics to manufacture the ViewFinity S8.

Samsung Electronics Australia is excited to confirm that The Wall All-in-One will be available locally in the coming months, with pricing and availability yet to be announced. Local availability of The Wall IWB Series is not available at this time.

For more information on Samsung’s display solutions: https://www.samsung.com/au/business/displays/

[1] Pricing and availability of The Wall All-in-One has not been announced for the Australian market.

[2] Pricing and availability for The Wall IWB Series has not been announced for the Australian market.

[3] A Samsung’s SNOW-AAE series LED Signage Box (S-Box) is required to control content on The Wall. More information is available here https://www.samsung.com/au/business/led-signage/others/snow-aae-sbb-snowaae-xy/

[4] The 32-inch version supports VESA Display HDR 600, while the 27-inch model supports VESA Display HDR 400.

[5] PANTONE Validated and PANTONE SkinTone Validated.

[6] PANTONE is the global authority on color and creator of the PANTONE Matching System (PMS) and PANTONE SkinTone colors.

[7] Pricing and availability in Australia is yet to be announced. Consumers can register their interest here: https://www.samsung.com/au/monitors/odyssey-ark/register/