Samsung Electronics Co., Ltd. today unveiled Vision AI Companion at IFA 2025, introducing the next evolution of AI-powered displays across compatible Samsung TVs and monitors. With a smarter Bixby voice assistant, Vision AI Companion aims to deliver a more natural and conversational interaction as it integrates Samsung’s most advanced AI features into a single, intuitive AI experience that effortlessly helps users discover content and get contextualised answers.

Vision AI Companion will be available in Australia on eligible 2025 Smart TVs and announced at a later date.

With consumers around the world seeking devices that do more than just stream content, Vision AI Companion reflects the increasingly central nature of TVs in the connected home. By integrating AI into the heart of the viewing experience, Samsung is enabling personalised recommendations, smarter multi-device interactions and intuitive support for your daily life.

“At Samsung, we’re investing in technology that makes experiences more personal, more intuitive, and built for the future,” said Kevin Lee, Executive Vice President of the Customer Experience Team at the Visual Display Business of Samsung Electronics. “With Vision AI Companion, we are redefining what a TV can do, going beyond picture quality and sound to deliver an experience that understands you, interacts with you and evolves with you over time.”

Conversational and Visual Intelligence

What’s special about Vision AI Companion  is its ability to answer questions and requests with visualised, intelligent responses through multiple AI agents.

Powered by Generative AI, Vision AI Companion delivers a more natural and conversational experience by understanding context and following-up questions to enable more fluid interactions that feel like a real conversation.

Vision AI Companion integrates Samsung’s key AI innovations into one experience, making them easier than ever for consumers to access:

• Generative Wallpaper offers dynamic visuals customised to the user’s preferences.
• AI Picture, Active Voice Amplifier Pro and AI Upscaling Pro automatically adjust picture and sound to optimise the viewing environment across content sources.
• AI Gaming Mode delivers responsive, immersive gameplay with AI-powered optimisation
• Copilot by Microsoft and Perplexity, available as standalone AI agent apps, enable task support and productivity directly from the TV to extend Vision AI Companion’s functionality[1].

By unifying these functions, Vision AI Companion eliminates the need to switch between multiple apps or menus, becoming a central hub for entertainment, productivity and connected experiences.

From Concept to Reality

The concept of Samsung’s Vision AI was first introduced at CES 2025, where Samsung outlined its ambition to enhance the home screen experience across compatible TVs, monitors and other displays. At its core, Vision AI enhances display and audio quality, enables seamless communication between Samsung devices and delivers tailored content through advanced AI agents. Vision AI is backed by Samsung’s long-term commitment to consumers, offering seven years of software upgrades through the One UI Tizen platform. This ensures that supported models will always have the latest updates and AI features as well as the latest security updates from Samsung Knox.

With the launch of Vision AI Companion, those ideas now take shape with a new level of personalisation, device integration and user support.

Vision AI Companion will begin rolling out as a software update in late September, starting in Korea, North America and select European markets, with additional regions to follow including Australia at a later date To learn more, visit samsung.com/au/

[1] Copilot is currently available in Australia on 2025 Smart Monitors M9, M8 and M7. Copilot will be available on 2025 TV models including, Micro RGB, Neo QLED, OLED, The Frame Pro, and The Frame in Q4 2025. Availability will expand to additional regions and models over time and may vary by market.

At Innovation for All (IFA) 2025, Samsung Electronics showcased its vision for “AI Home: Future Living, Now”. Samsung’s AI Home aims to be a reality people can experience today — not just in the future — and one designed for everyone, not just a select few.

“At Samsung, we’re not just imagining the future of AI; we’re building it into everyday life. Samsung’s AI Home moves beyond smart devices to homes that truly understand you, adapt to your needs, and care for what matters most,” said Cheolgi Kim (CK), Executive Vice President and Head of Digital Appliances (DA) Business. “This is the beginning of a new era – where technology supports your life in the background so that you can live it more fully.”

Samsung’s AI Home experience is designed to make everyday living more convenient, efficient, healthy, and safe.

Samsung Electronics research[1] reveals that 66% of European consumers find the idea of an AI-enabled home appealing, with many envisioning streamlined daily tasks (44%) and greater control via phone or voice commands (45%). AI Home, with SmartThings automated routines, delivers on this vision – automating lighting, temperature, and even syncing blinds with the weather for effortless living[2].

The home is a sanctuary for 93% of people and a social hub for 80%[3]. As families spend more time together, AI Home enhances shared moments with wellness checks, personalised sleep settings, and meal planning.

Energy efficiency is one of the main benefits consumers look for from AI. Sixty-six per cent of European consumers believe an AI enabled home can help track costs and save money[4]. With SmartThings Energy[5], AI Home helps users manage their washing machine energy use.

Security remains critical, with 40% expecting AI to improve home protection through timely alerts[6]. Samsung Knox Vault and Knox Matrix help safeguard sensitive data and extends protection across connected devices with ecosystem-wide security[7].

Bespoke AI Enhances AI Capabilities

Samsung’s latest Bespoke AI appliances have taken AI features to a new level, offering a better living experience in both the kitchen and other spaces:

• Bespoke AI Jet Bot Steam Ultra: Upgraded with improved AI Object Recognition[8], it can now detect liquids[9], even transparent ones. Samsung Australia is yet to announce availability for this product locally.
• Bespoke AI Washer: AI Wash+ enables a laundry experience that better fits your clothes. It clears the minimum threshold for a Classe A in energy efficiency testing by 65% based on requirements in the European market[10]. Samsung Australia has not announced local availability of this product however has confirmed that it will expand its local range of energy efficient laundry appliances in Q3 2025.
• Bespoke AI Dishwasher: AI Wash optimises the cleaning cycle based on how dirty the dishes are[11], and Auto Open Door allows steam to escape, accelerating the drying process. This appliance is available in Europe only at this time.
• Extractor Induction Hob: Integrating the extractor into the hob maximises kitchen space.This appliance is available in Europe only at this time.

Vision AI Expands to Larger Displays

Samsung’s Vision AI Companion is designed to feel more like a trusted companion – someone you can engage with naturally, and that responds in a human-like way – redefining home entertainment. Pursuing an open platform approach, Samsung is strengthening its partnerships with global AI technology leaders, including Google, Microsoft and Perplexity.

Other highlights included:

• Micro RGB: A 115” display delivering cinema-like visuals at home with incredible colour, bringing every scene to life with stunning depth and vibrancy. Samsung Australia has confirmed Micro RGB will join its TV line up over the coming months.
• The Movingstyle: A portable touchscreen TV with built-in battery and adaptive AI – perfect for any room or on the go. Samsung Australia is yet to announce availability of this product locally.
• Samsung Sound Tower: Powerful, portable sound- You can strengthen the party mood with customisable lighting and sound effects via the dedicated app. Samsung Australia will range the Sound Tower in 2026.

Galaxy AI Expands with New Devices

Starting with the Galaxy S24 series and a commitment to democratise Galaxy AI[12] to over 200 million devices in 2024, Samsung Galaxy has defined a new era of mobile AI innovation.

Now, the latest Galaxy AI experience comes to new products, designed to ensure a seamless mobile experience on a wider range of devices with multimodal capabilities.

By the end of 2025, Samsung aims to bring the Galaxy AI experience to over 400 million devices worldwide.

Experience Future Living, Now at IFA 2025

The Samsung exhibition at IFA will be open from September 5 – 9 at the CityCube, Berlin.

Samsung Electronics is also showcasing a large-scale media art installation created in collaboration with world-renowned digital artist Maotik on a massive 50-meter-wide digital façade at the entrance of the exhibition hall.

The video, themed around “wind,” features dynamic waves formed by the organic movement of data, symbolising how Samsung’s AI technology contributes to enhancing everyday life for its customers.

For more information on the products mentioned within this release, please visit the Samsung Newsroom here

[1] All consumer statistics referenced in this release are sourced from EO CMI Quantitative Survey, UK/DE/FR, consumers owning 1+ smart home appliances or devices, sample 1200.

[2] Requires a wireless network, a Samsung account and the Samsung SmartThings App. AI Home routines must be manually set up by the user before AI Home can assist with their automation. SmartThings app available on Android and iOS devices.

[3] All consumer statistics referenced in this release are sourced from EO CMI Quantitative Survey, UK/DE/FR, consumers owning 1+ smart home appliances or devices, sample 1200.

[4] [4] All consumer statistics referenced in this release are sourced from EO CMI Quantitative Survey, UK/DE/FR, consumers owning 1+ smart home appliances or devices, sample 1200.

[5] SmartThings Energy on the SmartThings app. Additional in-app module download may be required.

[6] [6] All consumer statistics referenced in this release are sourced from EO CMI Quantitative Survey, UK/DE/FR, consumers owning 1+ smart home appliances or devices, sample 1200.

[8] Based on our deep learning model trained using a predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to our learning model from time to time to enhance its accuracy. Object recognition may be affected by an object’s shape or the environmental conditions. Only certain object types can be recognized. Stained Area Recognition needs to be activated beforehand via the SmartThings App. A Wi-Fi connection and Samsung account are required.

[9] A liquid spill is defined as a coloured or transparent liquid, such as water or juice, having a size of 7cm x 7cm (15 ml in volume) or larger. Identification may be affected by the size of the liquid or the environmental conditions of the floor, such as the floor pattern, colour of the floor, direct or reflected light, or shape of the liquid. Excessive amount of liquid on the floor may cause secondary contamination.

[10] Based on Samsung internal testing dated 14 August 2025, in accordance with EU Regulation No. 2019/2014, EU Regulation No. 2019/2023, EN 60456:2016/A11:2020-12, CLC/TS 50677:2019, and CLC/TS 50707:2020. The energy consumption of this 9KG model is EEI 17.5, which is 66.3% more energy efficient compared to the minimum threshold of energy efficiency class A (EEI 52 for 9KG models). Tested with Eco 40-60 program.

[11] Based on an AI-created algorithm. Actual results may vary depending on individual use

[12] Galaxy AI features are currently free of charge, with any specific plans for premium AI services to be decided in close coordination with our partners. There are currently no plans to charge for Galaxy AI features, however different terms may apply to other AI features provided by third parties, at the end of 2025.

Samsung Electronics Co., Ltd. has announced the official launch of its Micro RGB Technology offering its first display to feature a micro-scale RGB LED backlight behind a large 115-inch screen. This breakthrough display establishes a new benchmark for colour accuracy, contrast and immersive viewing in the ultra-premium TV segment.

Samsung’s Micro RGB is built on Samsung’s proprietary Micro RGB Technology, which arranges individually controlled red, green and blue micro RGB LEDs — each less than 100µm in size[1] — in an ultra-fine pattern behind the panel. Unlike conventional backlighting, the architecture enables precision control over each red, green and blue RGB LED.

“Micro RGB achieves new levels of precision for controlling micrometer-sized RGB LEDs, raising the bar for colour accuracy and contrast in LED consumer displays,” said Taeyong Son, Executive Vice President and Head of the R&D Team of the Visual Display (VD) Business at Samsung Electronics. “With this launch, we’re setting the standard in the large-sized, ultra-premium TV market and reinforcing our commitment to next-generation display innovation.”

Micro RGB is powered by Samsung’s Micro RGB AI engine, which uses AI processing to fully optimise both picture and sound. This advanced technology analyses each frame in real time and automatically optimises colour output for a more lifelike and immersive picture. With this AI engine, Micro RGB Colour Booster Pro recognises scenes with dull colour tones and intelligently enhances colours across all content for a more vivid and immersive viewing experience.

Additionally, Samsung’s Micro RGB features Micro RGB Precision Colour, ensuring colours are delivered as intended for maximum accuracy and vividness, with precisely controlled colours that achieves 100% colour coverage of BT.2020, an international standard for colour accuracy established by the International Telecommunication Union (ITU). The display also received ‘Micro RGB Precision Colour’ certification from the Verband der Elektrotechnik (VDE), a leading German electrical engineering certification institute.

Apart from providing next-generation performance, Micro RGB’s super slim metal design achieves a sleek, minimalistic profile to compliment various interiors.

With Samsung Vision AI integrated, Samsung’s Micro RGB brings the latest state-of-the-art AI technologies including AI picture and sound[2], and a smarter Bixby voice assistant[3], powered by generative AI, which offers a more conversational and personalised experience for TV users to get more from what they’re watching without leaving the screen.

Samsung’s Micro RGB is also secured by Samsung Knox[4], the industry-leading security solution designed to protect users’ sensitive personal data, and Samsung’s 7-year free Tizen OS Upgrade program[5], which ensures ongoing software enhancements and long-term support.

Samsung Australia has confirmed the 115-inch Micro RGB display will join its 2025 AV line-up over the coming months.

To learn more about Micro RGB, visit, samsung.com/au/.

[1] Certified by VDE Germany for RGB Micro LED size ≤ 100 μm, Certificate ID: 40060498, 9-7-2025

[2] Compared to 2024 Samsung Smart TVs. Viewing experience may vary according to types of content and format.

[3] Compared to 2024 Samsung Smart TVs.

[4] Samsung Knox applies to Samsung TVs powered by Tizen, launched since 2015. Security software update is guaranteed for at least three years from TV product launch. Latest TV software update is required. Evaluated by IT Security and Certification Center, Republic of Korea (Feb 2023, 2024) using the Common Methodology for IT Security Evaluation, Version 3.1 R5 for conformance to the common criteria. Certification No: KECS-CISS-1291-2024.

[5] Internet connection and Samsung Account required. Data and subscription charges may apply. Apps and UI may be subject to change without notice. Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use. Kayo & BINGE not available for use in Very Remote regions of Australia. Tizen OS upgrades will be provided for 7 years, starting from release year 2025.

Samsung introduces OLED S85F series. Image simulated for illustrative purposes. Music Frame sold separately.

Samsung Electronics Co., Ltd, the world’s No.1 TV brand for 19 years[1], is today unveiling its full line-up of Samsung OLED TV models, bringing its most expansive, intelligent, and intensely cinematic OLED range yet to Australia. In 2025, the Samsung OLED S85F series joins the S95F and S90F, enabling more Australians to experience the Samsung difference via bright and rich AI-enhanced picture and sound performance, sleek sophisticated designs, and endless entertainment possibilities.

In introducing the OLED S85F series in four screen sizes (55”, 65”, 77” and 83”), expanding the OLED S90F series to six screen sizes (42”, 48”, 55”, 65”, 77” and 83”), and topping off the range with the OLED S95F series in four screen sizes (55”, 65”, 77” and 83”), Samsung has doubled its range offerings since 2024[2]. The expansion of its OLED line-up reflects Samsung’s commitment to offer Australians a screen to suit every experience, room and preference.

“We know that every Australian’s lifestyle is unique so we have expanded our OLED range to provide more sizes, more models, and more personalised AI-powered features so Australians can choose an OLED screen that’s perfectly suited to their needs,” said Simon Howe, Director – Audio Visual, Samsung Australia. “Backed by a new 7-years One UI Tizen upgrade guarantee[3], Australians can be confident that their Samsung OLED TV will continue to offer value-long term via personalised picture and sound experiences and exclusive Samsung endless entertainment possibilities.”

Revolutionary Vision AI ushering in a new era of personalised viewing experiences

Comprising Samsung’s most advanced AI powered 4K processors[4], the 2025 Samsung OLED range delivers the Vision AI promise to usher in a new era of TV experiences beyond conventional viewing. OLED S95F and S90F models are powered by 128 AI neural networks driving a suite of advanced features that automatically upscale picture and sound to the highest quality[5] potential based on viewing room conditions and unique viewer content preferences.

With premium features including Auto HDR Remastering, Real Depth Enhancer, Active Voice Amplifier Pro, and OLED Brightness Booster built-in as standard across all models, Samsung’s OLED screens analyse content played in real time, adjusting brightness, contrast, and sound, to deliver the best possible viewing experience without the need for manual adjustments[6]. Furthermore, via Vision AI enhancements, Samsung OLED TVs will automatically learn a user’s preferred picture settings for sports, cinema and general viewing content, and intuitively adapt settings. The result is an incredibly personalised cinematic experience no matter the content source – live TV and sport, streamed blockbusters, or online and console gaming content.

Samsung is the Global No.1 TV brand according to Omdia, Feb 2025. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

Setting a new standard of premium Samsung OLED picture quality

The 2025 Samsung OLED S95F features a new Glare-free coating, helping to reduce distractions from external light sources and thriving in bright Australian conditions.[7]

Enhanced by it new processor, the hero OLED S95F is 30% brighter than its predecessor, exposing exceptional details in content that weren’t visible before[8]. By analysing the data that exists within High Dynamic Range content, Quantum HDR OLED Pro makes those details visible at virtually any brightness[9]. HDR Brightness Optimiser supports to maintain incredibly accurate colour and deep contrasts, even when there is bright daylight for a truly brilliant viewing experience.

The Samsung OLED S95F offers ultra-smooth motion for games up to 165Hz VRR[10]. HDMI2.1 supports high-bandwidth sources, while AI Auto Game mode[11] optimises settings for peak performance. Samsung Gaming Hub and Xbox Game Pass provide access to over 100 games without the need for downloads or consoles[12].

Samsung introduces OLED S85F series. Image simulated for illustrative purposes. Music Frame sold separately.

New Samsung OLED S85F blends performance and value

New to the range in 2025, the Samsung OLED S85F offers Australians the perfect blend of performance and value. Compared to the 2024 hero, OLED S95D, the 2025 OLED S85F features the same powerful AI processor, unlocking the full power of 4K AI upscaling, yet comes in a new expansive 83-inch screen size.

All 2025 Samsung OLED TVs feature Pantone Validation[13] providing assurance that every scene is experienced in accurate colour for vivid lifelike visuals. Designed to be beautiful from every angle, each Samsung OLED TV is designed to seamlessly blend in with any home décor. At 12.6mm thin, the OLED S95F’s stunning Infinity Design offers a near bezel-less experience, maximising screen real-estate for an immersive viewing experience.

Immersive sound for a complete experience

Samsung’s OLED TVs are designed to not only deliver stunning visuals but also to create immersive sound environments. With the integration of Q-Symphony technology, the OLED S95F, OLED S90F and OLED S85F models sychronise with compatible Samsung soundbars to provide rich, multidirectional audio experiences[14]. AI Sound Optimisation continually adjusts sound levels based on the room’s acoustics and content, ensuring Australians receive an incredible audio experience, whether their watching a dramatic action scene or watching quiet dialogue.

Delivering the trademark Endless Entertainment features enabled only by Samsung

Samsung continues to provide TVs that deliver more than their core promise via its One UI Tizen OS which supports endless entertainment[15] and lifestyle options.

With Samsung SmartThings, Australians can make their TV the hub of their connected home, managing, monitoring and controlling connected devices from around the home calmly and conveniently[16]. Via Samsung TV Plus, Australians can enjoy over 100 live channels and on-demand shows, accessing a variety of channels that cover news, sports, entertainment, and more. Additionally, Gaming Hub provides a seamless gaming experience, offering access to a wide range of games and gaming services. Samsung Daily+ helps to streamline and manage daily activities, while Samsung Knox security helps ensure that services and smart home devices are protected, providing peace of mind for OLED owners.

One UI Tizen will support Tizen OS upgrades for the next 7 years offering customers assurance in long-term value from their Samsung OLED TV[17].

From today, the Samsung OLED 2025 range is available for pre-order via samsung.com/au, with models rolling out in leading retail stores nationwide.

For more information, visit: https://www.samsung.com/au/tvs/oled-tv/highlights/

Price Guide

Please note, pricing is set at dealer discretion.

[1] Source – Omdia, Feb 2025. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

[2] Samsung’s 2024 line-up comprised seven OLED SKUs. It’s 2025 range comprises fourteen OLED SKUs. For more information, visit www.samsung.com/au 

[3] Tizen OS upgrades will be supported for 7 years starting from 2025, for products released in the year 2025. Please note that the upgrade does not cover hardware-related performance, features or durability.

[4] S95F and S90F feature NQ4 AI Gen3 Processor. S85F features NQ4 AI Gen2 Processor.

[5] Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.

[6] Picture quality will vary depending on quality and resolution of source content. The quality of sound effects may vary depending on the source content, installation and environmental characteristics.

[7]  The S95F has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2025.

[8] Based on internal tests.

[9] Source content must be HDR10+ format. The Range of Quantum HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

[10] Requires compatible gaming PC supporting 4K resolution, 165Hz motion rate and Variable Refresh Rate. Picture quality will vary depending on quality and resolution of source content.

[11] AI Auto Game mode works for console games only.

[12] A controller may be required depending on the specific game being played on the Gaming Hub.

Internet connection, additional gaming service subscriptions and third party apps (depending on game or service) may be required. Content services are subject to change without notice. Requires Samsung Account.

** Xbox Game Pass Ultimate subscription and compatible controller required. Fees apply.

[13] Picture quality may vary depending on quality and resolution of source content and viewing conditions.

[14] Q-Symphony is available only with compatible 2022 Q-Series and S-Series Soundbars and onwards. Soundbar sold separately. Audio effects may vary based on source content, installation and environmental characteristics.

[15] Internet connection and Samsung Account required. Data and subscription charges may apply. Apps and UI may be subject to change without notice. Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use.

[16] Requires Samsung Account, internet connection and SmartThings enabled devices. Please visit www.samsung.com/au/apps/smartthings/ for a list of current compatible devices.

[17] Tizen OS upgrades will be supported for 7 years starting from 2025, for products released in the year 2025. Please note that the upgrade does not cover hardware-related performance, features or durability.

According to market research firm Omdia, Samsung achieved a 28.3% market share in the global TV market in 2024, maintaining the number one ranking it has held since 2006.[1] This continued success is driven by the company’s commitment to premium and ultra-large screen innovation, as well as the introduction of innovative, AI-powered TVs.

“Samsung’s 19-year reign as the global TV market leader has been made possible by the trust and support of our customers,” said Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to shape the future of the TV industry with innovations like AI-powered TVs, delivering products and services that meaningfully enrich people’s lives.”

Samsung Electronics secured its position as the global leader in the TV market for the 19th consecutive year (Source: Omdia, Feb-2025. Based on overall TV market share by manufacturer on an annual unit & revenue basis. Results are not an endorsement of Samsung. Any reliance on these results is at third-party’s own risk.). Image simulated for illustrative purposes

Dominance in the Premium and Ultra-Large TV Segments

Samsung solidified its leadership in the high-end TV market, particularly in the premium ($2,500+) and ultra-large (75-inch and above) segments:

• Premium ($2,500+) TVs – Samsung captured a 49.6% market share, accounting for nearly half of the global premium TV market.
• 75-inch and above – Samsung led the ultra-large category with a 28.7% market share.

QLED and OLED TV Success

Samsung also maintained its leadership in the QLED and OLED segments, reinforcing its dominance in the premium TV industry:

• QLED TVs – With 8.34 million units sold, Samsung commanded a 46.8% market share, further strengthening its leadership in this category. The global QLED market also saw significant growth, surpassing 10% of total TV sales for the first time.
• OLED TVs – Samsung’s OLED sales reached 1.44 million units in 2024, securing a 27.3% market share. This marks a year-over-year (YoY) increase of 42% and 4.6% in unit sales and market share, respectively, reflecting strong consumer demand for Samsung’s OLED innovations.

Transforming Home Entertainment With AI and Art

At CES 2025, Samsung unveiled Vision AI, a breakthrough in AI-powered screens that extends beyond traditional entertainment. By analysing user preferences, intent and habits, Vision AI delivers a seamlessly personalised viewing experience that shapes the future of smart home displays.

Samsung is also expanding its Samsung Art Store — originally available exclusively on The Frame — to Neo QLED and QLED models this year, providing more consumers with access to a personalised digital art experience.

[1] Source – Omdia, Feb 2025. Based on overall TV market share by manufacturer on an annual unit & revenue basis

“In combining our staple kitchen appliance innovations with new AI technologies, we’re able to simplify everyday experiences such as the process of making dinner. Currently, Australians spend up to 20 hours a week on household tasks including building shopping lists and researching recipes. Unsurprisingly, 9 in 10 Australians have told us they’re interested in kitchen technologies that assist with meal planning and prepping. Samsung Food helps Australians rediscover their passion for cooking by making meal planning and preparation easier, so they can spend less time on life admin and more time on the things they love.” said Jeremy Senior, Vice President, Consumer Electronics at Samsung Australia.

Photo image of Samsung Food

Personalise your plate with customised food experiences

Samsung Food is a holistic food platform available on various Samsung devices, including and beyond home appliances. Samsung Food+, the premium subscription service[3] of Samsung Food, elevates the experience by integrating a health profile and goals, providing personalised meal plans with recipe recommendations. And now, AI is being added to bring streamlined benefits to consumers around the globe.

Samsung is making food preparation more convenient by rolling out the Vision AI technology for Samsung Food+, which allows users to add items to their Food List by simply snapping a photo of their food items with a smartphone. This functionality means that users owning Bespoke refrigerators with a Family Hub screen[4] without AI Vision Inside — the internal camera that recognises food items that goes in and out of the fridge — can now also easily add items with photos to their Food List.

Other benefits of the Samsung Food+ subscription service include automatically adding purchased ingredients to the Food List when users check out at the store or online, and searching for recipes based on the contents of the Food List. Users can also get alerts to help them use the items before the manually set use-by-date, helping reduce food waste.

Samsung Food+ further provides the meal plans based on users’ Food List to support sustainable food practice goals by personalising each plan based on the ingredients in users’ Food Lists, prioritising those nearing use-by-date. And with the new “Search with Your Food List” feature, recipes using the ingredients listed in their Food Lists will show on top of the search results to help users with ideas on what can be made with what they have. Recipe recommendations are also provided based on the Food List. And whatever has been used from the Food List is recommended to add on the Shopping List. This intelligent approach helps inventory maintenance and reduces food waste while ensuring fresh, tasty meals.

Reference Image of Samsung Food’s Search with Items from User’s Food List

Reach Health and Wellness Goals with Personalised Meal Plans

Samsung Food now features enhanced tools designed to support users to better maintain their health and to reach wellness goals. The platform provides nutrition-focused meal plans that track and monitor caloric intake within daily meal schedules, whether for recipes or individual food items. It offers “Tailored for You” plans[5], delivering weekly recipe and snack recommendations based on users’ nutritional needs[6], chosen diets and previous recipe preferences. The system tracks macronutrient intake within daily meal plans and allows customisable calorie and macronutrient targets for individual health objectives. While Samsung Food users receive three days of recommendations per week, paid and subscribed Samsung Food+ users benefit from a full week of recommendations, with the intelligent platform also factoring in the manually set use-by-dates of ingredients.

Reference Image of Samsung Food’s “Tailored for You” Meal Plan Service

Now available in eight languages across 104 countries,[7] Samsung Food will ensure that all updates are accessible in each of the eight languages and region of availability.

[1] Samsung Food is a mobile application that is downloadable on any smartphone platform. Samsung account log-in is required.

[2] As of July 2024.

[3] $6.99 per month

[4] All models of Bespoke Family Hub refrigerators support Samsung Food service with Wi-Fi connection and Samsung account connection.

[5] This feature is provided based on the users’ personal details, profile information, information that the users voluntarily provide about their food, dietary and nutritional preferences, health data and more. Full list of collected information and usage can be found at Privacy Policy (UK) – Samsung Food

[6] Nutrition goals are set and recommended based on research and studies done by various organizations such as The World Health Organization (WHO), The 2020-2025 American Dietary Guidelines, The U.S. Department of Agriculture (USDA), and Master of Science qualified Registered Nutritionist-Dietitian (RND).

[7] The Samsung Food app supports English (U.S.), English (U.K.), German, Spanish (Spain), Spanish (Mexico), French, Italian and Korean. Supporting languages may be added at a later date.

Samsung Electronics Australia has today announced the launch of Samsung Food, a personalized, AI-powered food and recipe platform.

Samsung Food will offer more than 160,000 recipes across eight language, acting as a personal assistant that helps Australians discover new dishes, create tailored meal plans and order ingredients online. The service will also help users control their Samsung cooking appliances and access to guided cooking experiences[1].

Building on the foundation of Samsung’s wide range of cooking appliances and food services, Samsung Food uses AI technology to go beyond existing capabilities and helps support Australians to plan their weekly meals bytruly adapting to their needs and lifestyles. To accomplish this, Samsung Food draws from the extensive database of Whisk, a smart food platform acquired by Samsung Next in 2019 that leverages advanced technology called Food AI, which suggests meals based on user preferences and food seasonality.

Food Your Way: Recipe Exploration and Personalisation, AI-enhanced Meal Planning, Kitchen Connectivity and Social Sharing

Samsung Food’s wide range of features support users every step of the way during the meal planning and cooking process, spanning four key areas: recipe discovery and personalisation, tailored meal planning, connected cooking and social sharing functions.

Samsung Food also comes with a Personalize Recipe function, enabling the app’s Food AI to directly change a saved recipe to better reflect users’ dietary requirements. For example, users can convert a recipe into a vegan or vegetarian version or make other changes to create a recipe that is more nutritionally balanced or incorporates in-stock ingredients. Users will even be able to create fusion recipes, such as Korean versions of Italian dishes, and adjust cook time or skill level of recipes.

To create individualised daily meal plans for users, the app makes AI-created recommendations based on user data[2], dietary preferences and favourite cuisine types and lets users add them to their meal planner. Nutritional breakdowns of ingredients are available at any time.

With connected cooking, seamless Samsung Food connectivity lets users set timers, preheat ovens[3] and send recipes’ cook settings straight to appliances[4] through step-by-step guided cooking modes, all from their portable devices. Starting with the Bespoke Oven, Samsung plans to connect numerous appliances – including Bespoke induction ranges and Bespoke microwaves – to Samsung Food by the end of the year to expand convenience for users in the kitchen.

It’s easy for users to get social with Samsung Food by sharing their favourite dishes with the community, creating and publishing their own recipes and following their favorite food content creators.

From Samsung Health Incorporation to Vision AI: Upcoming Features for Samsung Food

Beyond Samsung Food capabilities available at launch, Samsung will continue adding new features and services to the app for an even more seamless and comprehensive personal food experience.

By the end of the year, Samsung plans to offer Samsung Health integration with Samsung Food so that users will be able to receive suggestions for diet management. The seamless syncing of information such as BMI, body composition and calorie consumption with Samsung Food will help users to hit health goals and maintain a balanced diet.

Planned for implementation in 2024, Vision AI technology will enable Samsung Food to recognize food items and meals photographed through the camera and provide details about them, including nutrition information. By analyzing food items, the app can recommend the best recipes to use them with, save these recipes to the user’s collection and add the required ingredients to a shopping list, all in a few taps.

As a part of Samsung’s ever-growing family of services, Samsung Food represents the next step in the comprehensive yet highly bespoke experience Samsung customers can enjoy in their own home. Samsung Food strives to further extend the ease that is possible with a smart, connected kitchen of Samsung home appliances, and will continue to be updated with new features following its official launch.

To download Samsung Food on any smartphone platform, please visit https://get.samsungfood.com/download.

[1] All devices should be connected to Wi-Fi or other wireless network, and registered with a single Samsung Account.

[2] Your personal details, including your age, height, weight, gender and activity level, can be entered into Samsung Food.

[3] This function is only available for the Bespoke Oven connected to SmartThings. The function may not work in some ovens.

[4] Connected cooking feature on Samsung Food is only available with Samsung kitchen appliances connected to SmartThings.