Samsung’s Space to Dream at Vivid Sydney, Cockle Bay in Darling Habour

Samsung Electronics Australia is returning as a Major Partner to captivate audiences at Vivid Sydney, this time with its world-class experiential activation, ‘Space to Dream’. This stunning experience in Cockle Bay features three iridescent floating dreamscapes, designed to showcase the extraordinary possibilities that arise when individuals are given the freedom to dream.

Visitors to Space to Dream will experience an immersive journey through multiple zones spanning land and water. They will discover how Galaxy AI² enables new ways to dream and interact with Samsung’s latest devices including the ultra-thin[1], first-ever Galaxy S25 Edge, ahead of its Australian launch.

Research[2] by Samsung reveals that over half of Gen Z (51%) and Millennials (55%) feel they are too busy with daily responsibilities to pursue their dreams. In response, Samsung’s Space to Dream experience aims to inspire Australians to imagine new possibilities and rekindle their aspirations. With almost half (47%) of Australians spending over 10 hours a week on daily chores and responsibilities, Samsung’s Galaxy AI[3] and innovative technologies are designed to help give them their valuable time back by simplifying and enhancing everyday life, creating space for them to dream once more.

The research also shows that 51% of Australians agree that technology can help them manage chores and administrative tasks, allowing more time to pursue personal passions. With the chance to get hands-on at this year’s installation, festivalgoers at Vivid Sydney can try Samsung’s latest Galaxy S25 series and Galaxy AI² to see how these cutting-edge innovations provide new ways to accomplish tasks, unlock creativity and grant the freedom to focus on what matters to them.

View from the Terrace at Samsung’s Space to Dream, Vivid Sydney, Cockle Bay in Darling Habour

“About half of Australians aged under 55 wish they had more time to explore and pursue their dreams. Space to Dream, inspired by our Galaxy S25 series and Galaxy AI², is more than just a beautiful display of sound and light. It’s about stepping into a world of possibility,” says Eric Chou, Vice President of Mobile eXperience at Samsung Australia. “We want to encourage Australians to dream, bigger than ever before.”

At the land and bay based activation, guests at Space to Dream will have the opportunity to join the iridescent dreamscape by posing for a dream-like portrait as well as being invited to co-create the installation by taking control of the visuals using a custom app on the Galaxy S25 Ultra.

• On land, the Dream Generator invites visitors to immerse themselves in the world of artistic creation and discover how Drawing Assist[4] becomes the perfect canvas to unleash creativity and transform dreams into vision.
• Head up onto the Terrace to capture iconic shots of the dreamscape from the best vantage point in the bay. With Nightography[5] on the Galaxy S25 Ultra, details are naturally enhanced, allowing for stunning, high quality photos in low-light conditions.
• Explore the dream – walk out onto the water to experience a 7 minute show that imagines what it means to realise your dreams, created in collaboration with Australian talents – Milan Ring & Chloe De Brito.

Inside the Dream Generator at Samsung’s Space to Dream, Vivid Sydney, Cockle Bay in Darling Habour

Award-winning film director and artist Chloe de Brito in collaboration with Collider Studio is responsible for the dazzling visuals of this year’s installation: “Weaving together live action, Galaxy AI², and a CGI approach, we’ve visualised an impressionistic adventure into the dream state, painted uniquely with colour and light. Together with Samsung, we’re shifting Cockle Bay into a pool of moving neon, inviting Australians into the creation of the show.” says de Brito.

“Shaping the music and sound design for Space to Dream was a deeply immersive process,” says Berlin-based, Australian musician Milan Ring, who composed the ethereal soundscape for the installation. “I hope the audience feels transported into the dream world we created, and I’m excited that the piece will be experienced throughout the duration of Vivid Sydney.”Samsung’s Space to Dream activation marks the brand’s fourth appearance at Vivid Sydney, which has become a must-see for festivalgoers year after year. This year’s immersive installation will be a spectacle like no other, transforming water into art and blurring the lines between reality and illusion.

Vivid Sydney Festival Director Gill Minervini says, “This installation takes Vivid Sydney’s partnership with Samsung to the next level. The scale and beauty of what we have been able to achieve is phenomenal. With Space to Dream surrounded by free music events and light installations in Tumbalong Park, our Darling Harbour festival zone in 2025 will be one visitors cannot miss.”

Inside the Dream Generator at Samsung’s Space to Dream, Vivid Sydney, Cockle Bay in Darling Habour

Festivalgoers will have the chance to win a Galaxy S25 Ultra gift pack by sharing a photo of the visual dreamscape to Instagram with #SpacetoDream and tagging @samsungau. Full details of the competition can be found at https://www.samsung.com/au/vivid-2025/.

Samsung’s Space to Dream is free to experience and runs every night of Vivid Sydney from 23 May to 14 June at Palm Grove and Cockle Bay in Darling Harbour as part of the festival’s Light Walk.

For more information, visit vividsydney.com

[1] When compared to other models in the Galaxy S25 range.

[2] Research conducted in May 2025 by PureProfile on behalf of Samsung Electronics Australia on a sample of 1006  Australians.

[3] Fees may apply to certain AI Features at the end of 2025.

[4] Drawing Assist requires Samsung Account and network connection. Visible watermark overlay applied. Accuracy and reliability of output is not guaranteed.

[5] Results may vary depending on lighting conditions. Subject must be steady, any small movement can lead to blurry photos.

• Samsung returns to Vivid Sydney for the third time with its most immersive experience yet, beautifully blending art, lights and technology to help people share a borderless message of hope, inspired by Galaxy AI
• Galaxy AI is a new era of mobile AI which transforms the smartphone experience, focusing on communication, productivity and creativity
• The installation will be open to visitors for the duration of the Vivid Festival, from 6pm each night, from 24 May to 15 June in First Fleet Park in the Rocks

Samsung Electronics Australia is proud to unveil ‘Chorus of Light’, a captivating installation, combining technology and artistry, with a focus on uniting humanity through language and shared aspirations for the future, in partnership with Vivid Sydney.

Chorus of Light is inspired by Galaxy AI, which made its debut this year on Samsung’s Galaxy S24 series, and is now available to millions of Australians[1]. Galaxy AI marks a new era in mobile experience, with advanced AI technology allowing consumers greater personalisation by focusing on communication, productivity and creativity. Features including Live Translate[2] and Chat Assist[3] streamline information access, conversation engagement and messaging, with aim of empowering Australians to unleash their creativity and productivity in new ways and enabling barrier-free communication.

An interactive journey, Chorus of Light, will showcase the festival’s theme of ‘Humanity’, inviting visitors to record a personal message of hope for the future in one of the 16 languages available with Galaxy AI. Each attendee’s message will then be live translated and expressed as a dazzling light display in a co-created visual masterpiece by renowned international media artist, Susan Kosti. Beyond demonstrating the innovative power of AI, Samsung’s Chorus of Light will offer visitors the opportunity to capture a brilliant Nightography portrait with a stunning interactive backdrop, as on-site staff using Galaxy S24 Ultra smartphones will be on hand to help festivalgoers capture the ultimate Vivid Sydney memento; one that’s ready-made for social media feeds.

“As the world’s largest light show, millions of visitors come to Vivid Sydney every year for creative and innovative experiences that you won’t find anywhere else,” says Don Farrell, Minister of Trade and Tourism. “Samsung’s Chorus of Light is a spectacular and engaging display that will likely be a crowd favourite, using the latest technology and incredible artistry to invoke shared stories and bring people together.”

Eric Chou, Director Mobile Experience at Samsung Australia says, “‘Chorus of Light’ is more than just an art installation; it’s a collective space for people from all walks of life to come together, break down language barriers and share messages of hope. Inspired by Galaxy AI features like Live Translate and Chat Assist, as well as Nightography, it aims to provide something for everyone, with an immersive, accessible celebration of language, that bridges human connection through the power of technology.”

Inspired by Galaxy AI, which facilitates real-time language translation for seamless communication, the immersive art installation that is Chorus of Light aims to unite humanity through recorded hopes for the future via a three phased journey, which throughout visually expresses the power of the latest technology and innovation from Samsung. The recorded messages will later feature in an original track produced by multi-genre Australian musician and beat maker, Ta-ku, known for his creative and emotion-rich style. The track will be crafted entirely from vocal samples recorded within the Chorus of Light installation and launched on Samsung’s YouTube on 12 June for the world to hear.

• The Customer Journey: Visitors to Chorus of Light will be able to decide between two different pathways to experience the activation. The express route offers an elevated Nightography portrait opportunity on the viewing platform as well as the chance to try out Galaxy AI features like 100x AI zoom and Photo Assist. The premium route takes users on the complete journey, including the translated light crescendo moment and a Galaxy AI Chat Assist experience in the exit tunnel.
• The Galaxy AI Welcome Tunnel: Visitors entering the installation’s premium route will start at the Galaxy AI welcome tunnel, which beautifully introduces the Chorus of Light concept with light, animations and audio, inspired by the look and feel of Samsung’s One UI.
• The Light Portrait Area: Next, they will pass through the light portrait area and into the centre of the exhibit, where they can record their message and have it translated into light.
• Chat Assist Exit Tunnel: They’ll finish in the Chat Assist exit tunnel, a visual gallery of tone-shifting text.

At the conclusion of the Chorus of Light, festivalgoers have the opportunity to scan a QR code for a chance to win the ultimate Samsung Galaxy travel pack[4] – allowing the winner to take a trip and try out Galaxy AI across the globe for themselves. The prize pack includes a Galaxy S24 Ultra, Galaxy Buds2 Pro, Galaxy Watch6, and a $5K travel voucher.

Chorus of Light builds on Samsung’s previous two appearances at Vivid Sydney, which were embraced by festivalgoers as must-see attractions. This year’s light installation is set to become Samsung’s most immersive and impressive yet, creating special moments that celebrate humanity through technology and innovation.

Building on the anticipation, Gill Minervini, Festival Director at Destination NSW and Vivid Sydney, commented: “This year’s Vivid Sydney is set to be our most ambitious yet. Samsung’s ‘Chorus of Light’ adds a remarkable dimension to our lineup, combining technology, art, and music in a way that resonates with our vision for an inclusive and creative future. We are thrilled to see how this activation will enhance the experience for all our visitors.”

[1] Certain Galaxy AI Features requires internet connection, Samsung and Google Account. AI Features will be provided free of charge until the end of 2025 on supported Samsung Galaxy devices.

[2] *Network connection and Samsung Account required. Currently limited to select languages only. Live Translate feature must be enabled and language package must be downloaded prior to use. Only available on the pre-installed Samsung Phone app. Translation might not be accurate.

[3] Requires Wi-Fi connection or mobile data. Some features of Chat Assist may require a Samsung Account. Translation might not be accurate. The availability of translation service may vary by country, region, or language. Accuracy of results is not guaranteed. Supported apps include Samsung Messages, Android Messages, KakaoTalk, Whatsapp, Instagram, Google Chat, Signal, Line Messenger and Tango.

[4] T&Cs apply. https://www.samsung.com/au/vivid-2024/tcs

Samsung Electronics Australia has today announced it is returning as a Major Partner to the southern hemisphere’s leading multi-arts festival, Vivid Sydney, combining ground-breaking technology with dazzling art design to captivate and inspire festivalgoers.

After a five year hiatus, Samsung is marking its return to the festival with an interactive installation inspired by Galaxy AI, first unveiled on Samsung’s record-breaking Galaxy S24 series earlier this year. Samsung is renewing this incredible partnership to push the boundaries of visual storytelling with market-leading innovation.

“This will be the third time that Samsung has activated at Vivid Sydney and we are thrilled to once again partner with an event that so aptly showcases the dynamic relationship between technology and creative expression,” said Eric Chou, Head of Mobile Experience at Samsung Australia. “Our presence at the festival this year isn’t just about showcasing advanced technology like Galaxy AI, which empowers users to unleash their creativity and productivity in new ways and enables barrier-free communication – it’s about creating interactive and memorable experiences that bring people together. We anticipate that our activation will reach hundreds of thousands of visitors, providing them a glimpse into the future of mobile technology and social connection.”

Vivid Sydney Festival Director, Gill Minervini, said the festival is delighted to renew its partnership with Samsung. “The support from our sponsors is essential to bringing Vivid Sydney to life and creating a truly unforgettable experience for festivalgoers. Thanks to our partners, we have raised the bar on the scale of the festival to showcase the vibrancy and creativity of Sydney. We can’t wait for audiences to experience all that Vivid Sydney has to offer this year.”

Samsung’s previous installations at Vivid Sydney have set a high standard, becoming must-see attractions that have been embraced by festivalgoers. Its first activation – called The Night Reimagined – saw an epic two-story labyrinth set up on the forecourt of the Sydney Opera House, showcasing photography features and allowing users to create an AR emoji that could be projected on Luna Park Sydney’s iconic face.

Its second year at the festival saw two large-scale activations transform over 3,000 square meters of Circular Quay’s First Fleet Park into an “Electric Playground” and “Samsung Galaxy Studio”, offering uniquely sharable experiences.

The experience at this year’s event, which has been created in partnership with global creative agency Amplify, will give attendees an even more enchanting experience, with a fully immersive and thought-provoking light display, inspired by Galaxy AI.

Vivid Sydney will run from Friday 24 May to Saturday 15 June 2024. Plan your Vivid Sydney trip now at vividsydney.com

Samsung Electronics Australia, in partnership with Social Ventures Australia (SVA), will host students from regional South Australia for the students’ first trip to the ‘Harbour City’ to see the magic of Vivid Sydney.

This will be the first time on an airplane for the majority of the 24 students who are from Mount Burr Primary School, Nangwarry Primary School and Glencoe Central Primary School, making it a trip they’ll never forget even before they land and take in the iconic sights of the ‘Big Smoke’.

The schools are among 15 other schools included in the STEM Learning Hub, an initiative co-created by Samsung and SVA in 2017 which endeavors to bridge Australia’s STEM skill gap by providing students and teachers from low-socioeconomic communities access to Samsung technology and resources that they would otherwise not have had access to.

Currently, a disproportionate number of school children in Australia’s low socio-economic communities do not have access to same resources as their peers from metro cities. As a result, by the age of 15 students can be up to five times more likely to be low performers than a student in a higher socio-economic area[i].
These children are also less likely to develop their talent in science, technology, engineering and maths (STEM), where as many as 75 per cent of the fastest growing jobs will require these skills and knowledge[ii].

Josh Grace, Chief Marketing Officer, Samsung Electronics Australia, said: “Breaking barriers and enabling new experiences through technology is at the heart of the Samsung brand. Samsung is committed to helping students realise their potential and achieve their dreams.

“Through our partnership with SVA we want to provide innovative educational experiences that use technology to complement traditional classroom practices and enable the next generation of thinkers with the skills required for the future of work. We are excited to have the Mount Burr students here in Sydney and hope they learn a lot and just as importantly, have a lot of fun!”

The South Australian school was selected by Samsung and SVA for the Vivid experience after demonstrating excellence in their STEM studies. To help the students prepare for Vivid they participated in a photography tour around Circular Quay with well-known photographer, Rob Mullaly. During the tour the students learnt how to take pictures on the Samsung Galaxy A-series smartphone so that they could capture Vivid Sydney in all its glory.

Anne-Marie Fitzgerald, Principal, Mount Burr Primary School said, “Whilst we very much value the benefits of our small school and community we also understand the importance of providing our students with learning opportunities beyond our local area to broaden their experiences. The Samsung Vivid Sydney experience provides an exciting opportunity for our students to engage in purposeful learning beyond Mount Burr.”

Suzanne Cridge, Director, Education, Bright Spots Schools Connection, SVA said, “We want to see all children in Australia, no matter where they grow up, have access to great technology to support their learning. We are delighted that Samsung supports SVA’s STEM Learning Hub, which is helping create inspiring learning experiences for young people across the country.”

The STEM Learning Hub is part of a wider network of 42 schools which are included in SVA’s Bright Spots School Connection. Since the commencement of the Hub, more than 790 teachers and 8,000 students have participated in the program.

All of the schools involved in the STEM Learning Hub have access to professional development, STEM-specific training and Samsung technology to advance their students’ knowledge, and respond to their changing education demands, equipping them with the STEM skills needed for future prosperity.

Samsung is a partner of Vivid Sydney and has two technology-enabled experiences at this year’s festival including the Samsung Electric Playground and Samsung Galaxy Studio. Samsung’s experiences have proven to be among the most popular installations at Vivid Sydney, welcoming more than 60,000 visitors since it opened on May 24, 2019.

See here for more information about Samsung Australia’s CSR program and the STEM Learning Hub.

^[i] OECD 2016. Low-Performing Students: Why They Fall Behind and How to Help Them Succeed

^[ii] PWC, Future-proofing Australia’s workforce by growing skills in science, technology, engineering and maths, http://www.pwc.com.au/stem.html , 2015

Samsung Electronics Australia has today announced its return to Vivid Sydney for the second year in a row with a technology-enabled, playground featuring not one, but two large-scale activations including the Samsung Electric Playground and Samsung Galaxy Studio in its most ambitious Vivid Sydney spectacle yet.

The two exhibitions will transform over 3,000 square metres of Circular Quay’s First Fleet Park and the adjacent Foundation Hall as never before and includes a landmark partnership with Instagram to showcase outstanding Vivid Sydney content being shared on the platform and provide tips on how to capture the magic of the festival when the lights illuminate Sydney on Friday, 24 May.

Samsung’s Vice President of IT and Mobile Garry McGregor promises Samsung’s activation will set a new standard for ambition, engagement and interaction: “The power of technology to open up new worlds through innovation is a constant source of inspiration for us. In returning for a second year to Vivid Sydney, we’ve challenged ourselves and harnessed the power of mobile technology to create not just a memorable cultural experience, but uniquely sharable and unlike anything festival goers will have ever seen before.”

Minister for Tourism Stuart Ayres said: “Vivid Sydney is a global event that attracts 2.25 million visitors and significant media and social media attention from around the world. As the largest festival of light, music and ideas in the Southern Hemisphere, Vivid Sydney continues to position the Harbour City as the hub of creative industries of Asia and the Pacific.”

The first space, the Samsung Electric Playground invites guests into a celebration of light, sound and imagination powered by advanced mobile technology. With a multitude of experiences spanning an area over four basketball courts in size, festival goers can free their inner child and explore Galaxy S10-inspired attractions. These include a field of over 320 dynamic light poles, 23 of which will they can control directly; a 6.5-metre illuminated Infinity Slide; and an elevated view of picturesque Sydney Harbour from the Sky Walk platform amongst other must-see attractions.

The Samsung Galaxy Studio arrives from a global tour including London, Barcelona and Dubai just in time for the festival and delivers its own array of truly interactive moments. The immersive space boasts tailored light experiences that are inspired by guests own unique irises and heartbeats generating their very own installations. The Samsung Galaxy Studio also features a one-of-a-kind interactive art piece by up-and-coming Australian artist George Rose.

In addition, and for the first time globally, the Samsung Galaxy Studio has partnered with Instagram to make the space the most Instagram-able experience at Vivid Sydney. Instagram’s specialist trainers will be on hand at select times throughout the festival to teach guests how to expertly capture and share their Vivid Sydney content.

Destination NSW CEO and Vivid Sydney Executive Producer Sandra Chipchase said: “Vivid Sydney is an event that celebrates technology and innovation, so it is fitting to have Samsung returning as partner of the festival this year. The Samsung Electric Playground and Samsung Galaxy Studio will showcase cutting-edge technology in an incredibly engaging way, and we know that visitors to Vivid Sydney will be surprised and delighted by the installation in First Fleet Park and Foundation Hall.”

In Detail

The Samsung Electric Playground

This mesmerising wonderland will feature at least 40 Galaxy S10 devices in fixed locations throughout, while other S10s will be carried by assistants who will be on hand to capture guests’ experiences.

Samsung Electric Playground features include:

·  Infinity Slide

• An LED-illuminated slide standing 6.5 metres tall
• Visitors’ exit moments will be captured on a Galaxy S10 for them to share

· Sky Walk

•  Climb the stairs to the elevated level of the Sky Walk to take in the impressive views of Sydney Harbour and the Electric Playground. With six vantage points you’ll be able capture that special selfie moment against a spectacular backdrop.

·  Hopscotch

• An illuminated, interactive LED dancefloor
• When stepped on, tiles react with playful colours and effects

Guests can capture their moves at strategically placed Galaxy S10 photo stands surrounding the dancefloor

·  Pillars of Light

•  A field of light poles celebrating the Galaxy S10’s PowerShare functionality
•  With charge points mounted on poles throughout, visitors can hold their compatible smartphones to the poles to share their power and charge their phones or alternatively simply touch the Galaxy S10s to enable the light to pulse and change colour

·  Illuminated Hula-Hoops

• Guests can create patterns of colour and light using illuminated hula-hoops

·  Show Mode

• Every 30 minutes the Electric Playground will burst into life
• Each show is a 45-second celebration of colour and light, all programmed by world-renowned lighting designer Steve Nield, who has worked in the field for over 35 years

Samsung Galaxy Studio and Instagram

A partnership between Samsung and Instagram has been designed to help guests capture the ultimate sharable moment.

Samsung Galaxy Studio features include:

·  Ocular Odyssey

• Takes inspiration from the Galaxy S10’s TrueEye feature
• Guides visitors on an exploration their own ‘youniverse’ by unravelling the hidden cosmos in their eyes
• Guests can capture every frame of this kaleidoscopic experience as it unfolds using the S10’s Live Focus feature

·  Field of Hearts

• Channels the S10’s biometrics functions to capture your heartbeat
• Invites guests to share their pulse with a friend
• The installation combines the rhythms of both visitors to create a symphony of infinite sound and light for the perfect ultra-wide photo moment

·  Artist in Residence, George Rose

• George will showcase the Galaxy S10’s best features while creating an unforgettable Instagram moment for guests
• Visitors can meet George at appearances on Saturday, 25 May and Saturday, 1 June

·  In Collaboration with Instagram

• Two Instagram workshops will be hosted each week, training guests in how to make the most of the Instagram platform and the new Instagram mode on the GalaxyS10 as they experience Vivid Sydney
• More details will be announced closer to Vivid Sydney 2019

The Samsung Electric Playground and Samsung Galaxy Studio will be open to the public from Friday, 24 May until Saturday, 15 June. For more information, head to www.samsung.com/au/explore/event/galaxy-studio/.