At its Galaxy Unpacked event on August 11, Samsung Electronics unveiled its latest innovations- Galaxy Z Fold3, Z Flip3 and Galaxy Watch4 series, setting the new standard for mobile experiences.

In order for users to get to know these groundbreaking products better, Samsung Newsroom spoke with several Samsung executives to learn about innovations of the latest Galaxy devices and the strategy that went into their development. Check out some of the key insights, the interview highlights and the full interview video below.

Q: What is the target sales goal for the Galaxy Z series and what steps are you taking to reach it?

Answered by Bryan Choi, Executive Vice President and Head of Strategic Marketing, Mobile Communications Business

A: Many surveys have shown us that the market demand for foldable smartphones is growing, in fact up to 6.5 million units in 2021[1], triple the demand of last year. Samsung is positioned to be the leading and foremost provider, set to drive volume beyond the market demand.

With the new Galaxy Z series, we’re bringing foldable innovations to more consumers by breaking down the barriers of entry with our pricings. I am confident that with our new Galaxy Z series, we can drive record high demand for foldables, inviting even more consumers to enjoy this new way of using their smartphone.

Q: How are you addressing durability concerns with the new Galaxy Z series? Are the new foldables really durable enough for everyday extended use?

Answered by Dr. Won-Joon Choi, Executive Vice President and Head of the Flagship Product R&D Team, Mobile Communications Business

A: For the new foldable series, we had a big mission: the durability, so that our customers can use the devices with peace of mind for everyday extended use. To do that, we started from scratch in order to make the ‘impossible’, ‘possible’.

Water resistance and increased durability are the key features we focused on for our new foldable devices so that users can take their devices with them anywhere with confidence, whether they are breaking a sweat at the gym or relaxing by the pool.

We are able to deliver the world’s first water resistant foldable smartphones by implementing an innovative sealing design that our engineering team has come up with. We’ve also increased the durability of our flexible displays by about 80 percent compared to the previous foldables by redesigning the layer structure and using a new protective film.

Furthermore, the outer body of the Galaxy Z series is protected by Armor Aluminum and Gorilla Glass Victus, our strongest aluminum frame and toughest glass material yet. Thanks to all these innovations, we believe that foldable smartphones such as the Galaxy Z series are set to become the new standard in mobile devices as the category turns mainstream.

1. What are you most excited about with Galaxy Z Fold3 and Z Flip3?

Answered by Patrick Chomet, Executive Vice President and Head of Customer Experience,  Mobile Communications Business

A: We designed the new Galaxy Z series to address consumers’ needs in every moment – capturing, communicating, sharing and expressing. One of my favorite features is the hands-free selfie with the Galaxy Z Flip3. Continuing our collaboration with Google, we made the video call experience even better. Within Google Duo, the camera automatically zooms in and out to fit everyone into the frame. With HD quality, our premium camera system and the devices’ amazing displays, your hands-free video calls are vivid, clear and more enjoyable.

Furthermore, for Galaxy Z Fold3, we have enabled the S Pen experience with our Wacom partnership, so that users can write down on its large screen for the first time on foldables. You can even watch content on the top half of your screen and take notes with your S Pen on the bottom half.

Q: Is there enough market demand for foldable devices? What do you think consumers want from the new Galaxy Z series?

Answered by Drew Blackard, Vice President of Mobile Product Management, Samsung Electronics America

A: Samsung pioneered the foldable form factor because we believe in the amazing potential for this technology to, quite literally, open up new experiences. People really appreciate their phones’ unique form factor and the flexibility it provides to multitask, or enjoy their favorite shows, on a large, portable screen. These experiences are a big reason why foldable users love their devices, and nearly 9 out of 10 Galaxy Z series users want to buy another foldable as their next device[2]. In fact, the foldable market is set to triple in size this year over last – and Samsung is a primary driver of that growth.

We have improved our latest Galaxy Z series devices to address the biggest consumer needs and wants. Consumers told us that they were looking for increased durability, new and improved displays, S Pen functionality and more apps tailored specifically to the foldable experience. With our latest Galaxy Z series devices, we’re delivering all that and more in sleeker devices – at even lower price points.

Q: What improvements did you make to optimize the S Pen experience for the foldable device?

Answered by Nobu Ide, President and CEO of Wacom.

A: Samsung and Wacom have been working closely together for over 10 years on the S Pen, always innovating to deliver unique and differentiated experiences to Galaxy users.

For the foldable device, we have renewed the S Pen technology to make it more optimized and more special for the new product. Not only does it offer fantastic performance such as less latency and super precision, it also comes with a finely tuned-up pen tip structure to deliver excellent drawing and writing experiences on the foldable screen surface.

We are so honored to see our technologies continue to be used in Galaxy devices and will keep supporting the expanded Galaxy portfolio with the S Pen moving forward.

Q: Why would a user buy a Galaxy Watch4 over other health-specific smartwatches?

Answered by Dr. Janghyun Yoon, Executive Vice President and Head of Software Platform Team,  Mobile Communications Business

A: The Galaxy Watch series has been empowering millions of users to access detailed insights into their overall health for years. Now, we have equipped our new Galaxy Watch4 with our most advanced sensor technology ever in order to deliver our most comprehensive health experience yet.

We reduced the size of the health sensors to create a thinner and slimmer design. While smaller sensors typically lessen the accuracy of health measurements, we developed an entirely new algorithm to ensure we didn’t make any compromises.

On top of that, we engineered the Samsung BioActive Sensor (3-in-1 sensor) that enables three powerful health metrics – Optical Heart Rate Sensor (PPG), Electrical Heart Sensor (ECG) and Bioelectrical Impedance Analysis Sensor (BIA) – to run on just one chipset. This means that Galaxy Watch4 users can monitor their Blood Pressure, detect an AFib irregular heartbeat, measure their Blood Oxygen level, and even calculate their Body Composition, anytime, anywhere.

Furthermore, Galaxy Watch4 is the first Galaxy Watch to offer Body Composition analysis, a measurement that instantly provides a complete snapshot of your overall fitness. Together, these features offer users a more holistic and helpful understanding of their health.

Q: Why did Samsung change the OS for Galaxy Watch, and what does this actually mean for users?

Answered by Dr. Janghyun Yoon, Executive Vice President and Head of Software Platform Team, Mobile Communications Business

A: Galaxy Watch4 and Galaxy Watch4 Classic will usher in an exciting new era for smartwatch innovation. We developed a new, unified operating system, built jointly with Google. And together with One UI Watch, this has created a more seamless and deeply connected Galaxy experience across our smartwatches and smartphones.

At the same time, we have been working with multiple partners to develop an immense ecosystem of apps that can deliver a richer experience to users. On top of all this, we also boosted Galaxy Watch4’s performance and developed sophisticated sensor technology that fully integrates with industry-leading partner apps, such as Strava.

What this means for users is that they can benefit from multi-dimensional insights about their overall health that help them to live healthier and feel better, every day.

Q: What are the business opportunities or enterprise use cases of the new Galaxy Z series and Watch4 series?

Answered by Hamshy Raveendran, Head of Mobile B2B Product Management and Go-To-Market, Samsung Electronics America

A: From the flexibility of multi-tasking on a large screen to enhanced durability thanks to our new Armor Aluminum and Gorilla Glass Victus, the Galaxy Z series gives business users the next-level performance they can only get from a Galaxy flagship foldable.

For example – you can review a client’s portfolio or patient chart, video chat with your team and send an email, all at the same time. With Samsung DeX, you can connect your Galaxy Z series device to a monitor for a desktop-like experience, or use the device as a second, large screen. And now on the Galaxy Z Fold3, you can use an S Pen to mark up or sign documents. The Galaxy Z series devices of course come with Samsung’s signature defense-grade security platform Knox to protect you and your data from the chip level up. You can rest assured that all your sensitive business information is safe – from confidential contracts to patient and client data.

Our Galaxy Watch4 series also unlocks new opportunities for businesses thanks to the devices’ robust and holistic wellness features. With its advanced health features, our latest Galaxy Watch4 series can help businesses enhance employees’ wellness, while also fostering a workplace culture that prioritizes wellbeing. We are proud to continue to offer innovations built to help our B2B customers become more mobile and flexible, and ultimately, to support their success.

Q: What are Samsung’s mobile sustainability vision and goals?

Answered by Stephanie Choi, Senior Vice President and Head of Marketing Team, Mobile Communications Business

A: We’re excited to announce Galaxy for the Planet, our commitment to helping build a more sustainable future across our business and product lifecycles. By 2025, we are set to achieve zero standby power consumption for our smartphone chargers, incorporate recycled material in all our mobile products, and eliminate the use of plastics in our packaging. We will also divert all waste from landfill sites across our manufacturing facilities by then.

This is a small but crucial step in our sustainability journey. We believe that achieving these goals will bring us one step closer to creating a greener future. Samsung is committed to creating a more sustainable world.

[1] Source: 2.2M in 2020 to 6.5M in 2021; CAGR 113% from 2019-2025; Strategy Analytics global display technologies, May 2021

[2] Samsung’s internal Galaxy Z Fold2 consumer study

As a pioneer in the foldable category, Samsung continues to lead the industry in smartphone innovation and excellence. Since its debut in 2019, the Galaxy Z Fold series has redefined entertainment and productivity capabilities in a smartphone with its revolutionary form factor. The Galaxy Z Flip series has also gained a cult following since its launch. A fashion statement sure to turn heads, the Z Flip combines a chic, highly customizable design reminiscent of retro clamshell phones with Samsung Galaxy’s flagship features.

Setting a new standard for mobile experiences, the new foldable smartphones now feature stunning new color options and improved craftsmanship to reinforce device durability. This year, the Z Fold3 takes foldable technology to the next level, with the integration of S Pen[1] support for the first time on a foldable device. The device also features an uninterrupted 7.6-inch Infinity Flex Display for efficient multi-tasking on the updated Multi-Active Window[2], which lets users see multiple apps at the same time, and via the new Taskbar[3] feature, which allows for easier app switching. Available in Phantom Black, Phantom Green and Phantom Silver, the Z Fold3 is truly a lean and mean productivity machine.

Meanwhile, the Z Flip3  comes equipped with new features, from expanded color options to stylish accessories such as ring grips and strap cases[4]. Aesthetics aside, the Z Flip3 also emphasizes convenience with a larger 1.9-inch[5] Cover Screen, which lets users view notifications, read messages and even make payments with Samsung Pay without even needing to flip open the device. The Z Flip3 is available in Cream, Green, Lavender, Phantom Black, Gray, Pink and White[6].

Offering the flexibility and versatility of seamless multitasking from any angle, the Z Fold3 and Z Flip3 are both equally compelling devices, so we don’t blame you for being torn for choice! Find out whether you are Team Galaxy Z Fold3 or Team Galaxy Z Flip3 with this quiz, and discover how each device can help complement your lifestyle and unlock new possibilities to what a smartphone can do.

[1] S Pen sold separately. Only Z Fold3 Main Screen has S Pen capability. Compatible only with the S Pen Fold Edition and S Pen Pro. All other S Pens or stylus pens not designed for Z Fold3(including those by other manufacturers) may damage the screen.

[2] Multi Active Window works with select applications; compatible apps growing through third party developers.

[3] Requires set up of Labs on your Samsung Galaxy device.

[4] Accessories sold separately.

[5] Measured diagonally, Galaxy Z Flip3 5G’s Cover Screen size is 1.9″ in the full rectangle and 1.8″ with accounting for the rounded corners; actual viewable area is less due to the rounded corners.

[6] Gray, Pink and White are online-exclusive and will be available on Samsung.com in 30 select markets starting from August 11^st, 2021.

Samsung Electronics announced today Galaxy devices will now receive regular security updates for a minimum of four years after the initial phone release. By extending support for security updates delivered on a monthly, quarterly or biannual basis,¹ Samsung is giving users peace of mind knowing their data is protected for as long as they use their Galaxy device.

Leading the Way in Mobile Security

Samsung prides itself in offering unmatched security to its users with Samsung Knox, its defense-grade security platform and cutting-edge technologies such as the industry’s strongest security chip, the embedded Secure Element (eSE);² a Secure Processor to protect against physical attacks; and the recently introduced Knox Vault, which adds another layer of security. As one of the few companies to design and develop its own products, software and services, Samsung offers true end-to-end protection, from the moment new product planning begins until a product is retired. By embedding security across every single layer of its devices, from the chip all the way up to the apps, Samsung can protect personal information in real-time and preemptively respond to increasingly advanced mobile threats.

“At Samsung, our number one priority is offering the best and most secure mobile experience to our users, and we’re constantly optimizing the security of our products and services,” said Seungwon Shin, VP & Head of Security Team at Mobile Communications Business, Samsung Electronics. “Mobile devices play such an important role in our lives, it’s only natural that we want to hold onto them longer. That’s why, thanks to the latest technology advancements, we’re committing to securing Galaxy devices for even longer, so that everything that should be kept protected stays protected.”

Securing Over 130 Models

Over the past decade, Samsung has made significant progress in streamlining and speeding up its regular security updates. Samsung worked closely with its OS and chipset partners, as well as over 200 carriers around the world to ensure that billions of Galaxy devices receive timely security patches. Samsung remains committed to offering security updates as quickly as possible to always stay one step ahead and keep its users safe.

A Collaborative Approach to Mobile Security

Samsung believes openness and collaboration are critical to offering the best mobile experiences that people can trust. Samsung has worked closely with over 1,000 partners to establish security standards for all Android devices, including the first-of-its-kind regular security update program in 2015, and partnered with the broader security research community to ensure consumers have the most secure mobile experience possible.

Eligible Galaxy Devices Include:³

• Galaxy Foldable devices: Fold, Fold 5G, Z Fold2, Z Fold2 5G, Z Flip, Z Flip 5G
• Galaxy S series: S10, S10+, S10e, S10 5G, S10 Lite, S20, S20 5G, S20+, S20+ 5G, S20 Ultra, S20 Ultra 5G, S20 FE, S20 FE 5G, S21 5G, S21+ 5G, S21 Ultra 5G
• Galaxy Note series: Note10, Note10 5G, Note10+, Note10+ 5G, Note10 Lite, Note20, Note20 5G, Note20 Ultra, Note20 Ultra 5G
• Galaxy A series: A10, A10e, A10s, A20, A20s, A30, A30s, A40, A50, A50s, A60, A70, A70s, A80, A90 5G, A11, A21, A21s, A31, A41, A51, A51 5G, A71, A71 5G, A02s, A12, A32 5G, A42 5G
• Galaxy M series: M10s, M20, M30, M30s, M40, M11, M12, M21, M31, M31s, M51
• Galaxy XCover series: XCover4s, XCover FieldPro, XCover Pro
• Galaxy Tab series: Tab Active Pro, Tab Active3, Tab A 8 (2019), Tab A with S Pen, Tab A 8.4 (2020), Tab A7, Tab S5e, Tab S6, Tab S6 5G, Tab S6 Lite, Tab S7, Tab S7+

For more information about Samsung software updates and Galaxy devices including specifications, please visit news.samsung.com/galaxy, www.samsungmobilepress.com or www.samsung.com/galaxy.

¹ This release was updated on March 9, 2021 to provide further clarity on the release schedule. For further details, please refer to Samsung Mobile “Security Updates” https://security.samsungmobile.com/workScope.smsb

² The eSE earned an ‘EAL 6+’ rating, the highest rating among security chips for mobile devices, under the Common Criteria.

³ Availability of security updates may vary by device and market. The lists of security update models are subject to change and will be reviewed on a periodic basis.

“At Samsung, we were encouraged by the excitement for the Galaxy Fold. Galaxy Z Flip is an important next step as we look to build the foldable category by bringing to consumers a new form factor, new display and most importantly, a new kind of mobile experience,” said Dr. TM Roh, President and Head of Mobile Communications Business, Samsung Electronics. “With Galaxy Z Flip’s unique foldable design and user experience, we’re redefining what a mobile device can be, and what it enables consumers to do.”

Foldable Heritage

The category-defining Galaxy Fold began the foldable era. Now, Galaxy Z Flip is shaping it for a new decade. As the first device in the Z series, Galaxy Z Flip introduces a new device portfolio that reaffirms Samsung’s commitment to leading the category, and leveraging technologies and form factors to create foldable experiences that will surprise and delight in the years ahead.

Fashion Meets Technology

Galaxy Z Flip’s compact, stylish design is created for those who see technology as a way to express themselves. And all of the innovations that go into Galaxy Z Flip ensure they can do so.

• Style that Fits in Your Pocket – Designed for ultimate portability, Galaxy Z Flip folds into the size of a wallet, so you can easily fit it in your pocket or bag. When closed, it is a stylish, compact palm-sized device. When opened, its screen size nearly doubles to reveal a stunning 6.7-inch display². With its stylish color palette, sleek rounded corners and forward fold that closes with a satisfying snap, Galaxy Z Flip is sure to turn heads.
• Samsung’s First Foldable Glass Display – Galaxy Z Flip features an Infinity Flex Display with Samsung’s proprietary bendable Ultra Thin Glass (UTG), making it slimmer with a sleek, premium look and feel that has never been seen with a foldable device before. The centered in-display camera cutout at the top also means there’s no notch and no distractions, with Samsung’s first-ever 21.9:9 ratio, so you can enjoy even more of your favorite content such as cinema-ratio 21:9 shows and movies.
• New Hideaway Hinge – Galaxy Z Flip’s Hideaway Hinge is a work of engineering art. It’s backed by a dual CAM mechanism – small but sophisticatedly designed to ensure every flip and fold is smooth and stable. Galaxy Z Flip can stay open at a range of angles, like a laptop screen. The Hideaway Hinge system also integrates Samsung’s new sweeper technology, which uses nylon fibers crafted by micro-height-cutting technology to repel dirt and dust.

The Next Foldable Experience

Galaxy Z Flip is built for the modern, on-the-go lifestyle. Now you can do more, from multiple angles – hands-free. This unique foldable experience is unlike any other smartphone on the market today.

• Do more – Hands-free – When Galaxy Z Flip unfolds, it can stay open at multiple angles, unlocking opportunities for selfies that show more of the world around you and expressive video chats with Google Duo – all hands-free.
• Flex mode – Samsung worked closely with Google to design Flex mode – a custom-built user experience for Galaxy Z Flip’s unique forward folding form factor. When the device is free-standing, the display automatically splits into two 4-inch screens so you can easily view images, contents or videos on the top half of the display, and control them on the bottom half. Easily watch and navigate YouTube³ – stream on the top while searching for other videos, reading descriptions and writing comments on the bottom.
• Game Changing Camera – Galaxy Z Flip literally stands on its own so that you can capture more, on-the-go – from timed group shots to vivid nighttime content. You can create content for your social media feeds from the best angle and enjoy video recording with a 16:9 ratio that’s perfect for uploads to social media platforms, hands-free – no tripod needed. Capture stunning Night Hyperlapse videos or vivid low light shots with Night mode – no flash needed. Just open your device and place it on a table. When closed, quickly capture one-handed high-quality selfies using the rear camera without unfolding.
• Notifications on Your Terms – Whether Galaxy Z Flip is closed, standing upright or open, never miss a text, call or reminder. When closed, check the date, time and battery status at a glance on the cover display⁴. Get real time notifications so you can easily answer a call without unfolding or respond to a text by simply tapping the notification and unfolding your Galaxy Z Flip.
• Multi-Active Window – Seamlessly multi-task with Multi-Active Window – simply open the Multi-Window Tray to drag and drop the apps you want to use. Scroll through an article on the latest fashion looks on the top half while shopping for your favorite pieces on the bottom⁵.

Galaxy Foundation and Ecosystem

As a Galaxy device, Galaxy Z Flip brings the Galaxy ecosystem into its brand new foldable experience. It boasts flagship-level performance and features across camera, display, battery, security as well as services like Samsung Health, Samsung Pay, Samsung Knox and more⁶. Enjoy a versatile camera experience with 4K video capture, Live Focus and Super Steady recording⁷. Galaxy Z Flip features an optimized dual battery system that holds more power without taking up more space – wired or wirelessly quick charge, plus with Wireless PowerShare⁸, you can wirelessly charge up your Galaxy Buds, Galaxy Watch or even a friend’s device. Samsung Knox protects users and their device from the chip to the software level and receives monthly and quarterly security updates. Users also get services that enable secure payment options with Samsung Pay, health and wellness tracking and monitoring with Samsung Health, and access to more than 5,000 Samsung and partner smart products through SmartThings.

Availability

The Galaxy Z Flip will be available in limited quantities in Mirror Purple and Mirror Black, starting in select markets including the U.S. and Korea on February 14, 2020, followed by Mirror Gold in select countries. For more information about Galaxy Z Flip, please visit news.samsung.com/galaxy, www.samsungmobilepress.com or www.samsung.com/galaxy.

Product Specifications

*All specifications and descriptions provided herein may be different from the actual specifications and descriptions of the product. Samsung reserves the right to make changes to this web page and the contents herein, including without limitation, functionality, features, specifications, GUI, images, videos, benefits, design, pricing, components, performance, availability, capabilities, and any other product information, without notice.

¹  Display measurements are diagonal, and actual viewable area is smaller due to rounded corners and camera hole punch.

²  Display measurements are diagonal, and actual viewable area is smaller due to rounded corners and camera hole punch.

³  Flex mode compatibility with YouTube will be available in the near future with Android Support Library.

⁴  App Continuity works with select applications; compatible apps growing through third party developers.

⁵  Works with select applications.

⁶  Based on average battery life under typical usage conditions. Average expected performance based on typical use. Actual battery life depends on factors such as network, features selected, frequency of calls, and voice, data, and other application usage patterns. Results may vary.

⁷  Super Steady recording only available on rear camera.

⁸  Wireless PowerShare works with most Qi-Certified devices. Requires minimum 30% battery to share. Speed and power efficiency of charge varies by device. May not work with some accessories, covers, or other manufacturer’s devices. If you have trouble connecting or charging is slow, remove any cover from each device. May affect call reception or data services, depending on your network environment.