Samsung Electronics Co., Ltd. today announced that it will host an exhibition titled “Design is an Act of Love” at Milan Design Week 2026. Immersive in nature, the exhibition will explore the Human Side of Tech through a dialogue between experimental concepts and the latest commercial products.

The exhibition takes the form of Samsung Design Open Lab, a space imagined as a laboratory for exploration, experimentation and discovery. Within the space, Samsung invites visitors to explore how ideas take shape, offering a glimpse of how human-centered and expressive design can transform technology into a more personal, emotional and meaningful presence in everyday life.

What visitors experience in Milan represents a moment in an ongoing journey — an early expression of how Samsung is reimagining the relationship between technology and everyday life, as well as a signal of the direction in which its design vision is headed.

As part of the program, Samsung will host a Design Talk session in collaboration with Dezeen on April 22, where it will share perspectives on the evolving relationship between design and humanity.

It’s always exciting to develop a product and introduce it to the market. Whenever I take on this challenge, I wonder if the new product will resonate with customers — perhaps, it will even become a game changer and impact lives in meaningful ways.

If we look more closely at the product development process, design makes innovative technologies shine while technology makes design dreams a reality. Only when design and technology are in perfect harmony can we develop a product that provides genuine value to our users. Samsung Electronics excels at balancing design with innovative technology, and we continually strive to create products that blend seamlessly into our customers’ lives.

To this end, we have redefined our design philosophy as we approach 2030. “Samsung Design Identity 5.0 (DI 5.0): Essential ∙ Innovative ∙ Harmonious”[1] is the new direction that will define the future we hope to provide.

Samsung’s Design Philosophy and Its Evolution

More than 1,500 designers work at Samsung’s seven global design studios to solve everyday problems facing a wide range of customers, each from a different culture or background with unique preferences and tastes. At the center of this effort is Samsung’s design philosophy — “Inspired by Humans, Creating the Future” — which has not changed since its inception in 1996.

But the way people live and experience their lives is constantly changing, and we have had to refine and evolve our design identity to reflect that. “Samsung Design Identity 5.0: Essential∙Innovative ∙Harmonious” is the vision that will guide us through 2030. Moving forward, we’ll continue to introduce smartphones, TVs, refrigerators and other products that reflect this new mindset.

Essential∙Innovative∙Harmonious. What Does That Mean?

Essential design focuses on the original intent and purpose of the product — to provide an optimized user experience without any unnecessary elements. This year, the latest Galaxy S24 series allows users to intuitively experience the functions of a mobile product with its unified look and thin bezel. Our TVs with Infinity Air Design appear to float in mid-air for more immersive viewing. On the other hand, our all-in-one washer and dryer maximizes space efficiency through a minimalist design.

Innovative design brings valuable changes — not merely novelty — to our customers’ lives. Examples include a TV that automatically upscales low-resolution images to 8K level using AI technology; an AI-based robot vacuum cleaner that automatically recognizes floor type, objects and living spaces for optimal cleaning; and a Live Translate feature that helps smartphone users overcome language barriers through real-time translation. These products all merge innovation with creativity.

Harmonious design embodies the desire to unify products and people with society, the environment and other human values. SmartThings improves convenience by integrating and connecting products for users to control remotely. Meanwhile, Music Frame, a customizable frame-shaped speaker, blends into any interior. Designs that create harmony between products and customers’ daily lives — rather than designs that announce their own existence — are the kind we will continue to pursue.

A Future of Infinite Possibilities

At Samsung, this is our commitment — to be faithful to our essential purpose, innovate endlessly and create designs that harmonize with our users’ lives. We aim to empower customers around the globe and enrich their lives by offering meaningful experiences, no matter what Samsung products they choose.

At Milan Design Week 2024, we are presenting the exhibition “Newfound Equilibrium” to showcase an inspiring vision for a better future — one that achieves the right balance between humans and technology. Join us on April 16 for a future of infinite possibilities.

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[1] History of Samsung’s Design Identities

Design Identity 1.0 (2001-2005): Simplicity with Resonance

Design Identity 2.0 (2006-2010): Create an Emotional Journey

Design Identity 3.0 (2011-2018): Make It Meaningful

Design Identity 4.0 (2019-2022): Be Bold. Resonate With Soul.

Design Identity 5.0 (2023-2030): Essential∙Innovative∙Harmonious.

Samsung Electronics marked its 50^th anniversary at IFA 2019 and held a press conference laying out the company’s vision focused on innovation, connectivity and the future.

The company declared to: democratize QLED 8K technology with the introduction of a full line up of QLED 8K TV; innovate in the home appliances market with its BESPOKE line-up of customizable refrigerators; and further expand Samsung’s 5G device footprint with the launch of the new Galaxy A90 5G and Galaxy Fold 5G. These new offerings, plus many others, illustrate Samsung’s continued ambition to enhance its portfolio with bold and disruptive products and services designed for tomorrow.*

*BESPOKE, Galaxy A90 5G and Galaxy Fold 5G are not available in Canada.

“Ever since Samsung’s original black and white TV launch nearly 50 years ago, we have been introducing cutting-edge technologies across our consumer electronics, home appliances and mobile businesses,” said Benjamin Braun, Chief Marketing Officer and Vice President, Samsung Europe. “Samsung will continue to build the legacy of the company and bring life-changing innovations to our customers.”

Benjamin Braun, Chief Marketing Officer and Vice President for Samsung Europe, delivering an opening speech at the IFA 2019 press conference.

Full Line Up of Visual Display Announced with New 55-Inch QLED 8K TV

Since the launch of Samsung’s QLED 8K TV last year, total purchases of QLED TVs have increased 200 percent year-on-year. This fast adoption of QLED TVs has led to more than two million units sold across the world in the first half of this year, driving a proven consumer appetite for high-quality large screen TVs. To enhance the line-up even further, the 55-inch QLED 8K will sit alongside the Samsung QLED range of the current 65, 75, 82 and 85-inch versions.

The 55-inch QLED 8K TV will be available globally in September. With this new addition, Samsung is responding to consumers’ demands for greater choice by providing a range of size options to suit different homes. The new 55-inch variant will offer the continued premium benefits of the QLED 8K TV range, including unrivaled picture quality with depth and detail, 100 percent color volume and ground-breaking AI upscaling technology. Whether a consumer is watching content through a streaming service, set-top box through HDMI, USB, or even mobile mirroring, the Quantum Processor 8K recognizes and upscales lower resolution content to crisp 8K quality.

Home Appliances for Modern Consumer Lifestyles

As the line between furniture and home appliances continues to blur, Samsung is creating ever-more customizable home living solutions to suit a range of consumers’ needs.

To this end, Samsung’s ground-breaking new BESPOKE refrigerators are coming to Europe. Designed as modular units, these refrigerators can seamlessly blend into various spaces, with a wide variety of sizing options available, ranging from single-door to four-door designs.

For those users who want even more from their kitchen, Samsung today launches its new multi-function Dual Cook Steam Oven. It boasts a modern design that provides outstanding flexibility with multi-cooking abilities. The oven is aligned vertically and incorporates textured surfaces with a new user interface that adds a new level of design intrigue. And with its Dual Cook Steam feature, it can simultaneously cook with convection in one compartment and with steam in the other.

Making an impact beyond our everyday lives, Samsung’s kitchen innovations have already helped to reduce the level of waste currently produced in the home. The company has taken this one step further at IFA 2019 by announcing an even deeper partnership with Whisk, a smart food platform developer. Through integration with Samsung’s appliances such as intelligent shopping lists on its Family Hub refrigerators, Samsung and Whisk are enabling a more enjoyable and environmentally responsible cooking experience for the whole family.

*BESPOKE is not available in Canada at this time.

Introducing the New Galaxy A90 5G: Samsung Expands its 5G-Enabled Galaxy Ecosystem

Since the launch of Galaxy S10 5G earlier this year, Samsung has been working with its global network of partners to provide access to 5G mobile connectivity for everyone.

Today, Samsung further strengthened its 5G smartphone line-up with the launch of the new Galaxy A90 5G, which will be available in Europe from October. With the Galaxy A90 5G, users can quickly download high-quality content and share live video; immerse themselves in an expansive 6.7-inch FHD+ Super AMOLED Infinity-U display; and benefit from a 4,500mAh battery and 48MP main camera. The Galaxy A90 5G offers content-hungry consumers the optimum device for content creation and consumption.

Samsung also confirmed that the eagerly anticipated Galaxy Fold will be available in Cosmos Black and Space Silver starting September 18, 2019, in countries including France, Germany, Singapore and the U.K., with the U.S. launch to follow. A 5G-ready option will also be available in select markets, providing consumers with the latest network connectivity to further enhance the new foldable experience.

*Galaxy A90 5G and Galaxy Fold 5G are not available in Canada at this time.

Committed to providing consumers with an exceptional user experience without compromising on quality or size, this past summer has also seen Samsung introduce a slew of other new products.

The Galaxy Note10 and Note10+ provide category-leading power and performance that enable users to work the way they want and showcase their creative spirit, while on-the-go. The new Galaxy Tab S6 comes with the signature S Pen and is the world’s first tablet to feature a dual camera with Ultra Wide Lens and a 10.5-inch super AMOLED display. Designed for high-performing users who do not want to be weighed down by a laptop, the Galaxy Book S combines the mobility and connectivity of a smartphone and the powerful productivity of a PC. Finally, on September 6, Samsung will launch the new Galaxy Watch Active2.

Since 2017, Samsung has exhibited its innovative technologies at Samsung Town, a custom-designed space that showcases its full range for visitors to experience the unique and convenient ways of connected living. This year, Samsung took a new approach by designing spaces for all types of consumers, from work-at-home freelancers to influencers, newlyweds and more. Samsung Town will also demonstrate how life gets simpler with its automotive and Samsung Bots.

To find out more about all the Samsung products announced at IFA 2019, visit the Samsung Electronics Booth at Level 2, City Cube Berlin from September 6 to 11.

For more information on Samsung and its product portfolio, please visit www.samsung.com.

Let’s examine how Samsung optimized the Galaxy Note10’s form factor to offer Millennial and Gen Z users a more immersive and productive smartphone experience.
 

Sleek and Slim, with an All-New S Pen

 
The Galaxy Note10 features a streamlined form that’s comfortable to grasp and looks as if it were chiseled from a single piece of glass. Simple but solid, the smartphones’ monolith-like frame supports a nearly bezel-less display, which offers multitasking Note users more room to do what they do best.
 
The smartphones’ brilliant Cinematic Infinity Display gracefully flows over the edges, blurring the line between body and display. Centered at the top is the in-display cutout for the front-facing camera. In addition to lending the screen a balanced aesthetic, the lens’s placement opens the door for users to enjoy a wide range of fun and inventive wallpaper designs that utilize the camera in creative ways.
 
In addition, the Note series’ signature feature, the S Pen, has been updated with a redesign and a slew of convenient enhancements, including support for multiple hues in Samsung Notes. Now, when using Samsung’s powerful notetaking app, users can easily save a preferred pen color and style as their favorite pen, load it with the touch of the S Pen’s button, and start writing and drawing to their heart’s content. Moreover, the S Pen’s seamless integration into the Galaxy Note10’s body enhances the devices’ unibody aesthetic.
 
The smartphones’ brilliant Cinematic Infinity Display gracefully flows over the edges, blurring the line between body and display. Centered at the top is the in-display cutout for the front-facing camera. In addition to lending the screen a balanced aesthetic, the lens’s placement opens the door for users to enjoy a wide range of fun and inventive wallpaper designs that utilize the camera in creative ways.

In addition, the Note series’ signature feature, the S Pen, has been updated with a redesign and a slew of convenient enhancements, including support for multiple hues in Samsung Notes. Now, when using Samsung’s powerful notetaking app, users can easily save a preferred pen color and style as their favorite pen, load it with the touch of the S Pen’s button, and start writing and drawing to their heart’s content. Moreover, the S Pen’s seamless integration into the Galaxy Note10’s body enhances the devices’ unibody aesthetic.
 

 
The S Pen itself is comfortable in the hand, and an absolute pleasure to use. Samsung eliminated as many unnecessary elements as possible when refining the S Pen’s design, resulting in a sleek and sophisticated form. The S Pen’s Samsung logo and metallic section – fixtures of previous S Pens’ designs – have also been removed to enhance the tool’s elegant aesthetic.

To make users’ experience even more satisfying, Samsung also equipped the new S Pen with the ability to recreate the actual sounds that pens and other utensils make when writing or drawing. So scribbling a note on the Galaxy Note10’s display sounds just like scribbling on paper. And each time the user places the S Pen back in their device, they’ll hear a slight click, like the sound that a cap makes when it’s placed on a pen.

More Choices and Colors

 
The introduction of the 6.3-inch Galaxy Note10 and the 6.8-inch Galaxy Note10+ marks the first time that a Galaxy Note will be available in two sizes. Offering the newest Note in a compact form factor – alongside a model similar in size to previous editions – enables smartphone users who prefer a smaller screen to experience the signature Note features that make these devices so special.
 

 
The Galaxy Note10’s gorgeous design is complemented by a selection of three likewise stunning color options: Aura Glow, Aura White, and Aura Black. The latter two hues are exquisite in their luster, as is the iridescent Aura Glow, which reflects a rainbow of colors depending on the angle of the light, in what amounts to an eye-catching visualization of the smartphones’ ability to streamline a wide range of user interests. 
 

Packaging That Puts the Planet First

 
When developing new Galaxy devices, Samsung prioritizes enhancements that make its powerful innovations simpler and more sustainable. Sustainability has never been more important to consumers – particularly Millennials. In fact, according to a recent Nielsen report, up to 73 percent of Millennials say they’d be willing to pay extra for sustainable goods.
 
Like the Galaxy S10 before it, the Galaxy Note10 features simple, eco-friendly packaging that utilizes sustainable materials in place of plastics and vinyl, and was designed with a focus on consuming fewer resources. Now, each smartphone and its components are fitted into a sturdy pulp mold rather than being packaged separately.
 
* Availability may vary by market and model.

Samsung Electronics designers take all these definitions into account when designing products. Their imaginations stretch from intangible elements, such as the UX (User Experience), to physical features, like the look and feel of the device.

 
Throughout the design process, all our designers have had a common goal in pursuing design that is “Inspired by humans, creating the future.” Samsung has long emphasized design as one of the company’s core assets, declaring 1996, “The year of the design revolution.” We want to tell a story about our philosophy and culture as well as our technology through our products, and to that end, we always put users at the center of design.
 

Designers meticulously designed the rounded edge of the Galaxy S10 to create a secure, comfortable grip. Galaxy S10’s new Infinity-O Display gives users a whole new experience when capturing footage or watching a video clip. Samsung’s One UI (User Interface) was devised to ensure consistent usability across all functions and services, allowing users to focus more on the important tasks. Designers carefully studied finger movements to ensure easy and fast access to key features of the device.
 

Change brings about new experiences. Not only does Samsung put users at the center of its design process, the company also deeply considers how to create meaningful change for users in their daily lives.
 

In 2019, millennials are the originators of social trends, and they value experiences over possessions. This generation boldly explores new discoveries and pursues individuality. Against this backdrop, we at Samsung are reaffirming our future direction, further committing ourselves to a user-centric design philosophy.
 

“Be Bold. Resonate with Soul.”

This motto illustrates our desire to nurture more compelling experiences and bring meaningful changes to users by creating bold and innovative designs. We aim to instill an authenticity and emotional resonance into our designs that permeates throughout people’s daily lives.
 

There are about 1,500 Samsung Electronics designers across the globe. These conscious pioneers will continue striving to make the world a better place as they design Samsung products, services, and technologies and deliver exciting experiences, meaningful stories and organic connections to users.