As Canadians increasingly look for hands-on ways to explore AI-powered and connected technologies, Samsung continues to invest in physical retail spaces that combine immersive product discovery with personalized service and support.

“Our retail stores are designed to help consumers experience the full potential of Samsung’s connected ecosystem in an engaging and intuitive way,” said Brian Shin, President & CEO, Samsung Electronics Canada. “The opening of our Richmond location reflects our continued investment in creating meaningful customer experiences where Canadians can discover, explore and interact with Galaxy AI-powered innovation firsthand.”

The new Samsung Experience Store offers visitors an interactive environment where they can test and explore the latest Galaxy AI features across smartphones, wearables, tablets, PCs which are all connected through Samsung’s SmartThings ecosystem, allowing customers to experience how devices work seamlessly together in everyday life.

“Consumers today are looking for retail experiences that are more personal, immersive and service-driven – they want to understand how new technologies like Galaxy AI fit into their everyday lives,” said Krista Collinson, Head of Direct-to-Consumer Division, Samsung Electronics Canada. “Our Richmond store was designed to create opportunities for discovery and connection, whether customers are experiencing Galaxy AI for the first time, learning more about Samsung’s connected ecosystem, or accessing personalized support tailored to their needs.”

In addition to hands-on product experiences, customers will have access to Samsung Care+ services, technical troubleshooting, device set-up support, and convenient shopping options including buy online, pick up in-store (BOPIS) capabilities and extended aisle access to Samsung’s Consumer electronics and Digital Appliance products.

The opening further strengthens Samsung Canada’s growing retail presence in Western Canada and reinforces the company’s commitment to delivering premium retail experiences in high-performing shopping environments. This customer-first approach was recently reflected in Samsung Canada being ranked #1 in customer satisfaction among cell phone manufacturers in the 2026 ACSI study[1].

Samsung will officially celebrate the grand opening on Saturday, June 13, welcoming customers to experience the new space firsthand.

The Samsung Experience Store is located at CF Richmond Centre in Richmond, British Columbia.

For more information, visit samsung.com/ca.

[1] Source: 2026 ACSI® Survey of customers rating their own cell phone manufacturer. #1 Customer satisfaction shared with one other. ACSI and its logo are registered trademarks of the ACSI. For more about the ACSI, visit www.theacsi.org.

Samsung Electronics will showcase its vision for AI-powered connected care at VivaTech 2026, running from June 17 to 20 at Paris Expo Porte de Versailles.

Under the theme “Open Invitation to a Healthier Tomorrow,” Samsung will demonstrate how intelligent, connected experiences can support more proactive and preventive approaches to wellness.

Celebrating its 10th edition this year, VivaTech is Europe’s largest startup and technology event, dedicated to spotlighting innovative solutions and addressing social challenges. This year’s exhibition is expected to attract more than 4,000 companies — from established global technology firms to emerging startups — to foster partnerships, investment and collaboration.

Organized around the theme “Artificial Intelligence: Impact, Not Illusion,” VivaTech 2026 will explore the industry’s transition into the full-fledged AI era. Global companies are set to present AI solutions across eight sub-themes: Productivity Reimagined; Sovereignty & Ethics; Energy, GreenTech & Mobility; Cybersecurity & Defense; Health & Longevity; Risk, Build, Scale; Creative Industries; and Tech Beyond the Obvious.

Through open innovation, Samsung has worked to integrate AI seamlessly into users’ daily lives. Participation in VivaTech reflects the company’s commitment to building an open ecosystem that brings together industry leaders and startups alike. With wellness and long-term vitality growing in strategic importance, Samsung and its partners will present a range of services and solutions, including integrated health management through Samsung Health as well as innovations in longevity and pet care.

Attendees will also get a preview of health features expected to roll out across Samsung’s connected ecosystem of mobile devices, wearables and services.

On June 19, Samsung will participate in a panel discussion exploring the future of AI-driven health experiences and the role of connected ecosystems in enabling personalized wellness at scale.

Together with its partners, Samsung will arrive at VivaTech 2026 with a shared aspiration — inspiring a healthier tomorrow.

“Quebec is a vital market for Samsung, and our investment in Carrefour Laval reflects our commitment to bringing our latest innovations directly to this community,” said Brian Shin, President & CEO, Samsung Electronics Canada. “As technology becomes more integrated into everyday life, we believe physical retail plays an essential role in helping consumers discover the full potential of an AI-powered ecosystem.” 

The new store is designed as an interactive destination where visitors can explore and test the latest Galaxy AI features across mobile devices, wearables, tablets, and PCs. 

“Laval and the Greater Montreal Area are home to tech-forward consumers who are increasingly looking for more immersive retail experiences,” said Krista Collinson, Head of Direct-to-Consumer Division, Samsung Electronics Canada. “We are proud to establish a presence in one of the country’s top-performing shopping environments, where we can offer the personalized service and product discovery our customers expect.” 

Beyond product exploration, the new location will offer comprehensive support, including Samsung Care+ services, on-site technical troubleshooting, and convenient “buy online, pick up in-store” (BOPIS) capabilities. 

Samsung will officially celebrate the grand opening on May 30th, inviting customers to experience the new space firsthand. 

The Samsung Experience Store is located at CF Carrefour Laval, 3003 Boulevard le Carrefour, Laval, Quebec. 

For more information, visit samsung.com/ca. 

Located at one of the top-performing shopping centres in the country[1], the new store gives customers in Calgary and the surrounding region a hands-on way to experience Samsung’s latest Galaxy AI features, mobile devices, wearables, tablets, PCs, and connected technologies.

“Alberta is an important and growing market for Samsung,” said Brian Shin, President & CEO, Samsung Electronics Canada. “Opening our first Samsung Experience Store in Calgary allows us to connect more directly with customers in the region and create a space where they can experience the Samsung ecosystem firsthand.”

According to ICSC’s 2024 Canadian Mall Property Performance rankings[2], CF Market Mall is ranked among the top 15 malls in Canada. Samsung selected the location based on strong consumer demand, the mall’s premium retail environment, and its mix of leading global brands.

“Calgary consumers are highly engaged with new technology and increasingly looking for more immersive retail experiences,” said Krista Collinson, Head of Direct-to-Consumer Division, Samsung Electronics Canada. “CF Market Mall has long been a location we’ve been excited about, and we’re proud to finally bring the Samsung Experience Store to Alberta.”

Visitors to the new location will also have access to Samsung Care+ services, technical support, device troubleshooting, and convenient shopping options including buy online, pick up in-store capabilities.

Samsung officially celebrated the opening of the new location with a ribbon-cutting event at CF Market Mall on May 23.

The Samsung Experience Store is located at CF Market Mall, 3625 Shaganappi Trail NW, Calgary, Alberta.

For more information, visit samsung.com/ca.

[1] According to International Council of Shopping Centres’ (ICSC) 2024 Canadian Mall Property Performance rankings (www.icsc.com).

[2] This data is based on participating companies and does not represent all shopping centres, regional malls and super-regional malls in Canada. The participants include: BentallGreenOak, Cadillac Fairview, Ivanhoé Cambridge/JLL, Morguard Corporation, Oxford Properties Group, Primaris, Cushman & Wakefield, Colliers, Salthill Capital, Westcliff, Nicola Institutional Realty Advisors, QuadReal Property Group. © 2025 by ICSC, 1251 Avenue of the Americas, New York, NY 10020.

The new locations will open in three of the country’s top-performing shopping centres. According to ICSC’s 2024 Canadian Mall Property Performance rankings[1], CF Richmond Centre ranks as the fourth most productive mall in Canada, CF Carrefour Laval ranks tenth nationally and first in Quebec, and CF Market Mall ranks fourteenth nationally.

As Canadians increasingly look for hands-on ways to explore AI-powered and connected technologies, Samsung continues to invest in physical retail spaces that combine product discovery and personalized service.

“As technology becomes more intelligent, connected, and integrated into everyday life, consumers are increasingly looking for ways to experience these innovations firsthand,” said Krista Collinson, Head of Direct-to-Consumer Division, Samsung Electronics Canada. “These new locations reflect our continued investment in Canada and our belief that physical retail plays an important role in helping consumers discover the full potential of AI-powered technology.”

The three new stores build on Samsung Canada’s growing national retail network, which currently includes flagship Samsung Experience Store locations at Yorkdale Shopping Centre, Sherway Gardens, Montreal Eaton Centre, Scarborough Town Centre, Metropolis at Metrotown, and Square One Shopping Centre. The CF Market Mall location will also mark Samsung’s first Samsung Experience Store in Alberta, further expanding the company’s presence in Western Canada.

Each new location was strategically selected, based on where consumers are shopping, browsing and engaging in, high-performing shopping environments, with premium brands that reflect Samsung’s premium brand positioning.

Visitors to the new Samsung Experience Stores will be able to explore Samsung’s latest Galaxy AI features, mobile devices, wearables, tablets, PCs, and connected technologies.

Customers will also have access to Samsung Care+ services, on-site technical support, device troubleshooting, and convenient shopping options including buy online, pick up in-store capabilities and extended aisle access to Samsung products.

Additional details, including opening dates and grand opening celebrations for each location, will be announced in the coming months.

[1] This data is based on participating companies and does not represent all shopping centres, regional malls and super-regional malls in Canada. The participants include: BentallGreenOak, Cadillac Fairview, Ivanhoé Cambridge/JLL, Morguard Corporation, Oxford Properties Group, Primaris, Cushman & Wakefield, Colliers, Salthill Capital, Westcliff, Nicola Institutional Realty Advisors, QuadReal Property Group. © 2025 by ICSC, 1251 Avenue of the Americas, New York, NY 10020.

President Won-Jin Lee, previously Head of Global Marketing Office, is an expert in contents, service and marketing who has played a pivotal role in establishing the foundations for Samsung Electronics’ TV and mobile service businesses.

Drawing on his track record of business success and market insight, he is expected to spearhead business turnarounds and identify new growth areas, thereby further strengthening the competitiveness of the Visual Display Business.

President Seok Woo Yong will leverage his R&D expertise and extensive business experience to provide strategic counsel on core future technologies across the DX Division, including AI and robotics.

The Company posted KRW 133.9 trillion in consolidated worldwide revenue, an all-time quarterly high, representing a quarter-on-quarter (QoQ) increase of 43%. Operating worldwide profit was also an all-time high, increasing to KRW 57.2 trillion.

The Device Solutions (DS) Division posted a QoQ sales increase of 86%, with the Memory Business setting an all-time high for quarterly revenue and operating profit as a result of technological leadership in the memory market, as well as higher average selling price (ASP).

The Device eXperience (DX) Division posted a QoQ sales increase of 19%, supported by the launch of new flagship smartphones. Despite higher cost pressures, the Division expanded the sales of high-value-added products across businesses to preserve profitability.

Semiconductors To Drive Structured Growth on AI-Related Demand

The DS Division posted KRW 81.7 trillion in consolidated revenue and KRW 53.7 trillion in operating profit for the first quarter.

The Memory Business surpassed its quarterly sales record by addressing high-value-added AI demand despite limited supply availability, with industry-wide memory price increases also a contributing factor.

Additionally, the Business led the memory market by utilizing its differentiated technology leadership. This included initiating the industry’s first mass product sales of HBM4 and SOCAMM2 for NVIDIA’s Vera Rubin platform, as well as the timely development of PCIe Gen6 SSDs.

In Q2 2026, the Memory Business anticipates demand to remain strong amid AI infrastructure expansion and is scheduled to deliver its first HBM4E samples to solidify technical leadership. The Business also aims to proactively capitalize on early demand for new GPUs and CPUs to be launched in the second half of 2026 and plans to continue its AI product-centric sales strategy for both DRAM and NAND.

In H2 2026, the Company expects server memory demand to remain strong as hyperscalers accommodate enterprises’ increasing adoption of AI and LLM services. Additionally, agentic AI is expected to accelerate growth in demand.

The Memory Business also seeks to spearhead the AI memory market based on technology competitiveness by continuing to expand its share of high-value-added AI products like DDR5, SOCAMM2 and others. At the same time, the Business plans to lead the initial PCIe Gen6 eSSD market with high-performance products focused on KV cache storage demand.

Earnings at the System LSI Business improved on the back of expanded SoC sales.

In Q2 2026, the System LSI Business aims to increase sales of SoCs and sensors for volume-tier smartphones.

In H2 2026, the Business plans to secure flagship SoC design wins and expand its 200MP sensor customer base and product lineup.

Earnings for the Foundry Business declined as a result of off-peak seasonality. However, it continued to maintain design wins focused on HPCs and established a foundation in the silicon photonics business.

In Q2 2026, the Business plans to reach full utilization of advanced-node production lines while targeting earnings improvement on increased HBM4 base-die supply. Development of the 1.4nm node remains on track, with the Business also pursuing the expansion of large-scale 2nm customers.

Looking ahead to H2 2026, the Foundry Business plans to start ramping up production of the second-generation 2nm process for mobile products, as well as the mass production of 4nm memory products and LPUs for AI and HPC customers. Furthermore, it aims to diversify its portfolio to include not just AI and HPC, but also the automotive and aerospace industries.

SDC To Build on Strengths in Differentiated Technologies and Premium Products

Samsung Display Corporation (SDC) posted KRW 6.7 trillion in consolidated revenue and KRW 0.4 trillion in operating profit for the first quarter.

For the small and medium display business, SDC reported a decline in earnings due to seasonal effects and the impact of higher memory prices, while its large display business maintained stable sales on robust demand for OLED gaming monitors.

In Q2 2026, SDC’s small and medium display business will focus on sales in the relatively resilient high-end segment despite overall weak market demand, and its large display business aims to capture demand supported by new product launches and the impact of global sporting events.

In H2 2026, SDC expects continued market uncertainty and low visibility in small and medium displays, and it will pursue higher revenues via premium products with differentiated technology as well as 8.6G IT OLED mass production. In large displays, it intends to solidify its position in the premium TV market while expanding its customer base in monitors.

MX To Secure Revenue Expansion With Diverse Product Mix

The MX and Networks Businesses posted KRW 38.1 trillion in consolidated revenue and KRW 2.8 trillion in operating profit for the first quarter.

The MX Business saw sales and profit increase as a result of its premium product mix, securing single-digit profitability via proactive cost optimization.

In Q2 2026, amid diminishing launch effects, QoQ revenue is expected to decline. However, the MX Business will drive year-on-year (YoY) revenue growth via flagship sales and new A-series devices.

In H2 2026, the MX Business plans to pursue comprehensive growth by solidifying flagship-led sales and upselling initiatives while staying ahead of evolving customer needs by strengthening the product development of foldables. It will also pursue efficiency initiatives to mitigate the impact of rising cost pressures on profitability.

In Q1 2026, the Networks Business experienced a decline in earnings QoQ and YoY as it faced investment headwinds in the telecommunications industry. In Q2 2026, it intends to improve earnings via overseas sales expansion. Looking to H2 2026, the Business plans to capitalize on leadership in vRAN, ORAN and AI-RAN to capture new markets while securing profitability through structural cost discipline.

CE Business and Harman To Further Advance Product Lineups and AI Functionality

The Visual Display (VD) and Digital Appliances (DA) Businesses posted KRW 14.3 trillion in consolidated revenue and KRW 0.2 trillion in operating profit in the first quarter.

The VD Business saw improved profitability through solid sales of premium and big-size TVs as well as resource optimization.

In Q2 2026, the VD Business will target increased revenue by capturing sporting-event-driven demand with a strengthened product lineup. In H2 2026, it intends to solidify TV sales leadership via AI features while accelerating service and OS business expansion.

Meanwhile, the DA Business experienced a limited improvement to earnings in Q1 2026 amid cost pressures and tariffs. In Q2 2026, it will drive revenue growth through a new premium lineup and a recovery in demand for air conditioners. In H2 2026, the Business aims to implement cost efficiency initiatives while driving premium sales.

Harman posted an earnings decline in Q1 2026 due to increased expenses amid memory constraints and audio seasonality. In Q2 2026, it expects earnings to grow on increased auto supply, and in H2 2026, it will seek to maintain profitable momentum through increased automotive supply and premium audio sales.

Samsung Electronics Canada is proud to announce the winners of its 2025–2026 Solve for Tomorrow program. Now in its 11th year, this annual nationwide competition challenges Canadian students in grades 6-12 to use Science, Technology, Engineering, and Math (STEM) to develop innovative solutions for the most pressing issues in their local communities.

After months of research, prototyping, and collaboration, the eight National Finalist teams presented their projects live at Samsung Canada Headquarters in Mississauga, Ontario, to a panel of expert judges. The competition encourages students to turn local insights into broader solutions for a more sustainable, inclusive, and connected future.

“Through Solve for Tomorrow, we’re seeing firsthand how Canadian students are applying STEM skills to tackle real-world challenges with creativity and purpose,” said Brian Shin, President and CEO of Samsung Electronics Canada. “Congratulations to these students on their outstanding projects. Their work reflects strong technical thinking and a meaningful commitment to building a better and brighter future for communities. We’re proud to support the next generation of innovators as they turn their ideas into real-world impact.”

The 2025–2026 Solve for Tomorrow winners are:

• First Place + School for Tomorrow Title: St. Malachy’s Memorial High School (Saint John, New Brunswick)
  • Project: Bio-based chitosan hydrogel electrodes for ECG monitoring and biosensors
  • Prize: $50,000 Samsung technology vouchers for their school. St. Malachy’s Memorial High School also earns the “School for Tomorrow” title, recognizing their outstanding leadership in innovative, community-led education.

• Second Place: Burnaby South Secondary School (Burnaby, British Columbia)
  • Prize: $20,000 Samsung technology voucher for their school.
• Third Place: Central Peel Secondary School (Brampton, Ontario)
  • Prize: $10,000 Samsung technology voucher for their school.
• Fan Favourite Award: Central Peel Secondary School (Brampton, Ontario)
  • Prize: $5,000 Samsung technology voucher for their school. This award, determined by public vote, celebrates the project that most resonated with the Canadian community.

In addition, all eight finalist schools will each receive a $5,000 Samsung e-voucher for their school for the purchase of Samsung technology.

Since 2015, Solve for Tomorrow has been a cornerstone of Samsung Canada’s global citizenship commitment to education, AI innovation, and youth development. To date, the contest has reached over 40,000 students and 1,500 schools nationwide, investing more than $1,000,000 in classroom technology, grants, and mentorship.

To learn more about Solve for Tomorrow and explore the details of this year’s winning projects, visit www.samsung.com/ca/solve.

An Open Laboratory for Design Exploration

Conceived as an open laboratory, the exhibition welcomes visitors to experience Samsung’s design approach, offering a space of exploration, experimentation and discovery. Rather than a finished statement, the exhibition reflects a moment within an ongoing journey, offering an early glimpse into how Samsung is shaping new ways of living through design.

Each of the 12 immersive zones presents a distinct exploration of how design can shape everyday life. The zones are organized around the key experience dimensions of Human Centricity and Expressive Design, which serve as the first touchpoint in showcasing Samsung Design’s vision.

Within these zones, a series of creative explorations illustrates ideas, possibilities and future directions. Through this approach, Samsung Design is making its vision tangible, inviting visitors to engage with design as an evolving, human-centered practice.

Human-Centricity and Expressive Design

Samsung Design is expanding its approach beyond user experience, with a greater focus on how people live and experience everyday life.

“Design should reflect the diversity of humanity — embracing different lifestyles, values and ways people live,” said Mauro Porcini, President and Chief Design Officer (CDO) of the Device eXperience (DX) Division at Samsung Electronics. “It is not only about creating products, but about shaping experiences that feel relevant, personal and meaningful in everyday life. Through Samsung Design Open Lab, we are sharing how this thinking is shaping our approach to design and future living.”

At the core of Samsung’s vision is a human-centered approach to AI – captured through the formula AI x (EI+HI)-where its true value lies not in the technology itself, but in how it is guided by human intention, empathy and imagination.

While the exhibition explores new directions in design, it reflects a philosophy that has guided Samsung for over 30 years – placing people at the center of innovation. The ideas presented extend that foundation, translating it into new and evolving ways of living.

Design Is an Act of Love, With 12 Immersive Zones

More than 120 products across 36 categories are being showcased at the exhibition’s 12 zones, spanning both design concepts and products currently available in the market.

Highlights from the exhibition include:

• The Welcome Show: A coordinated display experience introducing Samsung’s vision for AI as a unified system that brings together personal and shared AI across devices and environments.

• Unfold Your Story: An exploration of Galaxy’s foldable design[1] across a spectrum of colour, form and experience, capturing diverse lifestyles and new ways to live, create and connect.

• Wearable & Culinary Intelligence: Design explorations that respond to diverse lifestyles, ranging from personal devices such as wearables to connected kitchen and living environments.

• Transparent Symphony & All That Music: Immersive audio-visual zones featuring transparent speakers and screens with Music Studio 5 and 7 and a range of concept designs, where diverse elements come together in harmony and music translates analog emotion into a cohesive digital experience.

• Two Expressions of the Same Technology: Two distinct design expressions of a 130-inch Micro RGB display[2], built on the same breakthrough technology, demonstrating how performance and individuality can coexist.

• Artful Living: A vision of living where screens become expressive mediums of personality, culture and emotion, bringing artwork and content to life in more immersive ways through S95H OLED TV with new forms of AI-enabled storytelling.

• The Goodbye Show: Returning from the Welcome Show, the shared AI companion concludes the exhibition through natural, AI-driven interactions and a sensory performance of music, light, and human touch – fostering emotional connection and a sense of presence in everyday life.

Samsung’s “Design is an Act of Love” exhibition is located at Superstudio Più, Via Tortona 27, in Milan and offers free entry, on the following dates:

• April 20, 11 a.m. to 9 p.m.
• April 21, 11 a.m. to 4 p.m.
• April 22, 11 a.m. to 5 p.m.
• April 23-25, 11 a.m. to 9 p.m.
• April 26, 11 a.m. to 6 p.m.

For more news, photos and videos, please visit Samsung Newsroom and Samsung Design during Milan Design Week 2026.

[1] To learn more about Samsung’s lineup of Foldable devices, please visit: https://www.samsung.com/ca/smartphones/galaxy-z/

[2] To learn more abut the Samsung Micro RGB lineup, please visit: https://www.samsung.com/ca/tvs/micro-rgb-tv/

Samsung’s industry-leading TVs, mobile devices and tablets will help fans across the country watch, follow and celebrate Canada Soccer’s National Teams as excitement builds across the country.

“At Samsung, we’re passionate about using technology to bring fans closer to the moments that matter most. As excitement builds about soccer across Canada, this partnership with Canada Soccer allows us to deliver immersive viewing experiences that bring the energy and atmosphere of the match into Canadians’ homes, helping fans feel connected to the action, even when they can’t be there in person,” says Pat Bugos, Senior Vice President, Sales and Marketing, Consumer Electronics Division, Samsung Canada.

Samsung technology will integrate across marquee Canada Soccer events and fan environments supporting shared viewing experiences that bring Canadians together to celebrate the game. Fans will also have opportunities to engage through exclusive contests, prizes and VIP experiences, connecting them with Canada Soccer and the National Teams that represent the maple leaf on the global stage.

“Samsung Canada is an ideal partner as we continue to elevate how fans connect with our National Teams and the game across the country. Their leadership in technology and innovation will help deliver more immersive and accessible viewing experiences, bringing supporters closer to the action wherever they are. At a time of growing momentum for soccer in Canada, this partnership will play an important role in deepening fan engagement and celebrating the passion that unites Canadians behind our teams,” says Erin Crowe, Canada Soccer COO and CFO.

The partnership launches at a time of growing momentum for soccer across Canada. Fans across the country continue to rally behind Canada Soccer’s National Teams while engagement with the game expands across broadcast, digital and mobile platforms.

“Samsung is a global leader synonymous with innovation, and we are thrilled to welcome them as a cornerstone partner for Canadian soccer. This collaboration is about more than just technology; it’s about enhancing the way our fans and players experience the game. By bringing Samsung’s world-class products and visionary spirit to the pitch, we are ensuring that the fastest-growing sport in Canada is supported by a brand that truly understands innovation and performance,” says Michael Beckerman, Chief Commercial Officer, Canadian Soccer Media & Entertainment.