President Won-Jin Lee, previously Head of Global Marketing Office, is an expert in contents, service and marketing who has played a pivotal role in establishing the foundations for Samsung Electronics’ TV and mobile service businesses.

Drawing on his track record of business success and market insight, he is expected to spearhead business turnarounds and identify new growth areas, thereby further strengthening the competitiveness of the Visual Display Business.

President Seok Woo Yong will leverage his R&D expertise and extensive business experience to provide strategic counsel on core future technologies across the DX Division, including AI and robotics.

Samsung’s industry-leading TVs, mobile devices and tablets will help fans across the country watch, follow and celebrate Canada Soccer’s National Teams as excitement builds across the country.

“At Samsung, we’re passionate about using technology to bring fans closer to the moments that matter most. As excitement builds about soccer across Canada, this partnership with Canada Soccer allows us to deliver immersive viewing experiences that bring the energy and atmosphere of the match into Canadians’ homes, helping fans feel connected to the action, even when they can’t be there in person,” says Pat Bugos, Senior Vice President, Sales and Marketing, Consumer Electronics Division, Samsung Canada.

Samsung technology will integrate across marquee Canada Soccer events and fan environments supporting shared viewing experiences that bring Canadians together to celebrate the game. Fans will also have opportunities to engage through exclusive contests, prizes and VIP experiences, connecting them with Canada Soccer and the National Teams that represent the maple leaf on the global stage.

“Samsung Canada is an ideal partner as we continue to elevate how fans connect with our National Teams and the game across the country. Their leadership in technology and innovation will help deliver more immersive and accessible viewing experiences, bringing supporters closer to the action wherever they are. At a time of growing momentum for soccer in Canada, this partnership will play an important role in deepening fan engagement and celebrating the passion that unites Canadians behind our teams,” says Erin Crowe, Canada Soccer COO and CFO.

The partnership launches at a time of growing momentum for soccer across Canada. Fans across the country continue to rally behind Canada Soccer’s National Teams while engagement with the game expands across broadcast, digital and mobile platforms.

“Samsung is a global leader synonymous with innovation, and we are thrilled to welcome them as a cornerstone partner for Canadian soccer. This collaboration is about more than just technology; it’s about enhancing the way our fans and players experience the game. By bringing Samsung’s world-class products and visionary spirit to the pitch, we are ensuring that the fastest-growing sport in Canada is supported by a brand that truly understands innovation and performance,” says Michael Beckerman, Chief Commercial Officer, Canadian Soccer Media & Entertainment.

Samsung Electronics Canada has launched Samsung True North Tunes, an artist-first contest that gives emerging Canadian musicians a new opportunity to share their original music and reach listeners across the country.

Through the contest, selected artists will be featured on the Samsung True North Tunes website and gain access to opportunities — from curated playlists, exclusive experiences and swag, to mentorship and broader exposure for the top selected artists. Submissions are open to artists of all genres, with a focus on originality and creative expression.

Samsung True North Tunes is developed in partnership with Collective Arts, bringing together cultural and media voices to amplify emerging talent and connect artists with fans across Canada.

“At Samsung Canada, we believe technology can help unlock creativity and connect people to what matters most to them,” said Tafari Jilany, Head of Corporate Marketing, Samsung Canada. “Samsung True North Tunes is about creating more opportunities for emerging Canadian artists to share their music — and helping fans discover their next favourite artist.”

“Canada is home to an incredible depth of creative talent, and Samsung True North Tunes is about creating more opportunities for those artists to be discovered,” said Matt Johnston, CEO and Co-Founder, Collective Arts. “Since day one, Collective Arts has been rooted in music and art, using our platform to amplify emerging voices and bring creativity into the everyday. We’re proud to help bring this program to life and support a new generation of Canadian musicians.”

Open Call for Emerging Canadian Artists

Starting March 20, emerging artists across Canada can submit their original music through the True North Tunes website: truenorthtunesmusic.ca. Submissions are open to artists of all genres and backgrounds, and are free to enter, with a focus on originality and creative expression.

The program will take place across three stages. A panel of judges will first select the Top 100 artists, followed by two rounds of public voting to determine the Top 20 and final Top 3. As artists advance, they’ll gain access to mentorship, studio recording time, and live performance opportunities, including a series of live sessions and events curated and hosted by Collective Arts, alongside Samsung technology and additional prizing. For full program details and timing, please visit our website.

While the contest culminates in a final group of artists, its broader goal is to build momentum around Canadian music: encouraging participation, discovery and engagement throughout the journey.

Program timeline:

• March 20 – May 15: Artist submissions open
• June 15: Top 100 announced, curated by judges
• July 14: Top 20 announced following public voting
• August 11: Top 3 announced following public voting

About Collective Arts

Collective Arts is a lifestyle beverage company founded on the belief that creativity should be part of everyday life. Since 2013, the brand has supported and featured thousands of artists and musicians from around the world, using its platform to bring art, music, and culture into everything it creates.

Samsung Electronics Co., Ltd. is proud to announce it’s been recognized as Canada’s Top 100 Employers for 2026, by Mediacorp Canada Inc. This recognition underscores Samsung’s dedication to fostering a forward-thinking workplace that prioritizes the growth, well-being, and success of its employees.

“We are incredibly proud of this recognition, which is a true testament to the dedication and hard work of our team,” said Brian Shin, Samsung Electronics Canada Inc., President & CEO. “We are committed to building a resilient and forward-looking organization that empowers our employees to thrive both professionally and personally.”

Samsung has strengthened it focus on talent investments, ensuring employees receive the support and skills necessary to drive innovation and success in the years ahead. From comprehensive health and wellness programs to training and development opportunities, Samsung continues to strive towards high engagement and satisfaction.

On November 6, Samsung Canada employees came together for its annual ‘Day of Giving’ volunteer event, giving back to local communities and empowering youth through education.

This year, Samsung Canada has partnered with BGC Canada, one of Canada’s largest child and youth serving organization, assembling backpacks filled with more than 1,000 essential school items to support youth across Canada to thrive at school and beyond.

“At Samsung, we pride ourselves in being good corporate citizens and in finding ways to make a difference in the communities where we live,” said Brian Shin, Samsung Electronics Canada Inc. President & CEO. We are committed to youth education and leaving a positive impact on our community and we’re pleased to have joined forces with BGC to work together to do just that.”

Hundreds of Samsung employees in Canada participated in interactive activities, assembling and filling backpacks with essential school supplies. The initiative reflects Samsung’s ongoing commitment to empowering future innovators and supporting the next generation of leaders.

“It was a pleasure and an honour for BGC Peel to be selected as Samsung’s Day of Giving charity. As part of BGC Canada and our local Club, we are always striving to partner with the best, said Michael J. Gyovai, CEO, BGC Peel – Boys and Girls Club. Samsung’s values compliment our national mission to provide safe, supportive places where children and youth can experience new opportunities, overcome barriers, and develop confidence and skills for life, making our partnership a perfect fit. Thank you to Samsung for an amazing, energized impactful day.”

To learn more about Samsung Canada’s Corporate Citizen actions and plans, click here.

On August 21, Samsung Canada employees joined forces on its annual ‘Day of Giving’ volunteer event, giving back to local communities and empowering youth through education. As part of the company’s global corporate social responsibility vision, ‘Together for Tomorrow’, Samsung Canada rallied with Start2Finish and created a day filled with food, games, prizes, and more – to lend a helping hand by assembling over 1,000  backpacks to be distributed to  children in grades four to eight across Canada.

“We are grateful for the generosity and leadership displayed by the hundreds of Samsung team members who rolled up their sleeves and dedicated their time to another successful Day of Giving,” said Jihoon Lee, President and CEO, Samsung Canada. “Samsung is proud to stand behind our commitment to education and building a better future together.”

Hundreds of Samsung employees in Canada participated in interactive activities with community members where over 1,000 backpacks were assembled and filled with school supplies – all in honour of Samsung’s continued commitment in empowering future innovators to become the next generation of leaders.

“The Start2Finish Backpack Program is unlike any other program. It is a starting point for a comprehensive, year-long approach to eradicate low academic standards among Canada’s 1 million children living in poverty,” said Brian Warren, Executive Director and Founder of Start2Finish, and two-time Grey Cup champion. “We believe every Canadian child deserves the tools to succeed, and thanks to partners like Samsung Electronics Canada, we can provide those tools and make the achievable dream possible.”

Samsung Canada would like to thank its long-term partners Tim Hortons and Pizza Pizza for providing food and beverages to support the event.

To learn more about Samsung Canada’s Corporate Citizen actions and plans, click here.

“I’m glad to have taken part in such a fun and meaningful event,” said Seok-Nyoung Cha from the MX Division. “I hope we can all think deeply and act together to fight biases, stereotypes and discrimination.”

More than 700 employees took time to thank the female colleagues and family members in their life at another event. At the DX Division’s Female Executives’ workshop, hosted since 2021, female executives held candid conversations with the CEO to discuss the company’s vision and ways to foster female leaders. Additionally, a mentoring program for female developers will be launched this year.

Employees hold up heart hands — the official International Women’s Day gesture — in front of a photo wall set up by the DX Division.

Starting this March, the Device Solutions (DS) Division will organize monthly activities to build awareness of diversity, equity and inclusion (DEI) values among its employees. After selecting DEI topics centered on women, people with disabilities, caregivers and foreigners, the division will hold contests and training sessions each month that give employees a chance to learn how to show support for one another. Furthermore, the division will conduct interviews with female leaders in celebration of International Women’s Month and relay their thoughts on female leadership and how younger women can grow in their careers.

Outside of Korea, the company will partner with Dress For Success (DFS)[1] in five countries — the U.S., Canada, Mexico, the Netherlands and Singapore — to organize clothing donation drives to help women get jobs and gain financial independence. Webinars and seminars that raise awareness about DEI will be held as well.

Last November, the DX division established the DEI office to reflect DEI values in all areas of the business, identify areas of improvement and further promote an inclusive corporate culture. To this end, the office checks the company’s systems and culture for discriminatory practices and holds training sessions and campaigns to give employees an accurate understanding of these values. In addition, the office supports voluntary Employee Resources Groups (ERGs) dedicated to DEI that facilitate discussions on the company’s diversity status and improvement goals through the DEI Council, in which the company’s executives take part.

“It is of the utmost importance to operate a diverse and equitable system. We believe that innovative products and services can emerge from a culture where DEI is respected,” said Jinhee Nam, Secretary General of the DEI Office at Samsung Electronics. “Our office established a global DEI policy and plans to operate various programs to increase diversity and create an inclusive organizational culture.”

Jong-Hee Han, Vice Chairman and CEO of the DX Division at Samsung Electronics, and Kye Hyun Kyung, President and CEO of the DS Division at Samsung Electronics, delivered a company-wide message to employees calling for gender equality and highlighting the importance of DEI in honor of International Women’s Day. “I would like to express my gratitude to all the female employees in the DS Division who are doing their best,” said Kyung. “We will help all employees realize their full potential to achieve both personal and professional growth at Samsung,” Han assured.

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[1] Founded in New York City in 1997 to help unemployed and underemployed women achieve economic independence.

To honor International Women’s Day on March 8 and reflect on the value of diversity, equity and inclusion (DEI), Samsung Newsroom sat down with Samsung employees from different backgrounds ­— from executives to new hires and DEI managers — to hear their thoughts on the company’s thriving DEI culture.

“Diversity is the engine of sustainable growth in a global company, and Samsung is committed to Innovation for All,” said Younghee Lee, President and Chief Marketing Officer of Global Marketing at Samsung Electronics.

“As a global company, our brand philosophy emphasizes solving customers’ problems and helping them enjoy a better life, regardless of their region, race or gender in any part of the world. We are making an effort to genuinely share this value with customers while supporting our mission throughout the organization,” she said.

Lee urged employees to establish a culture of accepting differences by “listening to colleagues’ opinions and having open discussions so that each person can fully realize their capabilities based on their unique background.”

In celebration of International Women’s Day, she advised women to always be themselves and trust their potential. “I believe that if women challenge themselves and pursue what they truly want — in a way that’s true to who they are, rather than blindly following others — it will be a meaningful step forward not only for them but also for society as a whole.”

As a designer for Samsung Electronics’ Interaction Design Team responsible for inclusive design, Gunho Chae considers the brand’s wide customer base to develop products and services that respect the diversity of all users.

Samsung developed a glossary of terms to inform its inclusive language and created guidelines and training materials so employees are well-equipped to incorporate DEI values into all user interface elements and images.

“Samsung accepts all customers and recognizes their differences — regardless of their age, disability, family structure, gender identity, race, culture or socioeconomic status,” said Chae. “We respect all users and strive to make our products, services, manuals and advertisements relevant to our customers for an enhanced user experience.”

Michelle Anne Manglal-Lan, who oversees DEI at Samsung Electronics America, seeks to create an environment where employees can smoothly communicate, understand and learn from each other. She is particularly committed to providing motivation to female employees and fostering a corporate culture where they feel empowered to unlock their potential. Last year, she organized the Americas Employee Resources Groups (ERGs) conference to establish a network for collaboration and share best practices in DEI.

“The ERGs were born out of our employees’ interest and engagement with DEI,” said Manglal-Lan. “Together, we are stronger and can achieve our goals faster. I’m proud of the fact that Samsung Electronics America is the first office to launch an ERG.”

A new employee at Samsung Electronics’ Visual Display (VD) Division, Jiyoon Jang realized the company was more diverse than she had imagined when she first stepped foot in Digital City, Samsung’s Suwon office. “We received DEI training during our new employee onboarding sessions, and I realized the importance of an inclusive culture in a place with such a diverse group of people.”

“I knew Samsung made donations to social responsibility efforts,” she said. “Since joining I also learned that the company is sincerely committed to developing technologies that are truly inclusive.”

Relumino Mode for people with low vision and Audible Subtitles for people who are hard of hearing are among some of the projects the VD Division has developed to make the company’s products more accessible — and align with the department’s slogan, Screens for All.

“I hope the products that I work on in the future will contribute to diversity and inclusion and that I will be able to take pride in what I do,” Jang said. “I believe that discrimination against minorities and intergenerational conflicts stem from ignorance, so I am working hard to educate myself by attending sessions and reading about diversity, equity and inclusion whenever I get the opportunity.”

For the ninth year in a row, Samsung Canada is proud to announce their recognition as one of Canada’s Top 100 Employers. The annual competition, published in a special edition of the Globe and Mail, recognizes employers that offer exceptional human resources programs and forward-thinking workplace policies.

Samsung was recognized as one of Canada’s best places to work through its commitment to employee well-being  and robust training and skills development opportunities.

Examples of ways Samsung continues to build a strong culture for its people include:

• Four new dedicated meeting free days for learning in each calendar year, with the most recent learning day hosting over 300 employees across 16 events
• Increased mental health benefits to support employees’ well-being
• Dedicated Employee Resource Groups (ERGs) to drive diversity, equity, and inclusion throughout the organization

This recognition follows Samsung’s recognition as one of both Canada’s and the World’s Best Employers by Forbes in 2023.

“We are proud to receive this important recognition, which is truly thanks to our dedicated team across the country,” said Jihoon Lee, President and CEO, Samsung Electronics Canada. “At Samsung, we strive to build a supportive culture where our team can do their best work, delivering the excellence and innovation we are known for to our customers.”

To learn more about Samsung’s recognition, click here.

To learn more about career opportunities with Samsung, visit the Career Centre.

Samsung Canada is proud to once again be named one of the 50 Most Engaged Workplaces by Achievers, a leading employee engagement company. The annual recognition highlights companies who display leadership and innovation in creating engaging and collaborative team environments.

Companies were evaluated on eight elements that demonstrate a best-in-class employee culture: accountability and performance; belonging, equity and inclusion; culture alignment; manager empowerment; professional and personal growth; purpose and leadership; recognition and rewards; and wellbeing.

Tools and platforms that contribute to Samsung’s recognition include:

• 360 Leadership Assessments
• Company sponsored Employee Resource Groups
• Ur Awesome – peer recognition
• Samsung Connect – employee & executive coffee chats & mentorship

“We are honoured to receive this recognition again, which is truly a testament to our teams and the active support and encouragement that they offer one another,” said Jihoon Lee, President and CEO, Samsung Electronics Canada. “Our employees are the heart of our company, and their pride, talent and care for their work each and every day is what makes Samsung one of the best places to work in Canada.”

“Amid economic turbulence and a rapidly changing work landscape, it has never been more vital to prioritize employee engagement. However, building a workplace that effectively engages and supports all employees is no easy feat,” said Jeff Cates, CEO, Achievers. “We’re proud to announce this year’s 50 Most Engaged Workplaces and recognize an impressive group of companies who are truly redefining employee engagement excellence.”

Samsung Canada has also been recognized as one of Canada’s Top 100 Employers and named one of the World’s Top Employers by Forbes.

To learn more about building a career with Samsung, visit the Career Centre.