In response, Samsung asked a simple question — can anyone create Hollywood-style videos on a Galaxy mobile phone? The answer is the Cinematic Look-Up Table (Cine LUT) feature on the Galaxy S26 series. While the APV codec provides the foundation for cinema-quality video, Cine LUT brings a distinct colour style to the footage.

Cine LUT makes professional-level colour grading — once reserved for experts — accessible to anyone. Samsung collaborated with internal teams and external specialists to bring this feature to life. The Mobile eXperience (MX) Business led final camera implementation, Samsung Research developed core video processing technologies and U5K Imageworks — a colourist studio behind globally recognized productions — helped shape its visual aesthetic.

Following the introduction of the APV codec, which delivers a visually lossless level of image quality, Samsung Newsroom spoke with three key developers behind Cine LUT — Sugon Baek of the Camera Image Quality R&D Group at the MX Business, Bomi Kim of the Reality Media Lab at Samsung Research and Taesik Eom, CEO of U5K Imageworks — to hear the story of its creation.

▲ (From left) Taesik Eom, Bomi Kim and Sugon Baek

Q. What is a LUT? What sets Cine LUT on the Galaxy S26 series apart?

Baek: A LUT is essentially a “map” that transforms one set of colours into a desired look. Unlike conventional filters that simply overlay colour, Cine LUT reinterprets Samsung Log[1] footage to deliver the depth and look of professional filmmaking.

Kim: It’s optimized for Log video. By leveraging its wide gradation,[2] this feature precisely reconstructs colour and brightness to preserve subtle tonal details often lost with conventional filters for richer, more natural depth.

▲ Comparison of Log footage in standard settings and with the Thriller LUT and Blockbuster LUT

▲ Comparison of Log footage in standard settings and with the Coming-of-age LUT and Romance LUT

Q. What led to the development of Cine LUT?

Kim: While Galaxy devices supported Log video for high-quality capture, colour grading remained challenging for users. We aimed to make professional-looking results accessible without advanced editing skills.

Baek: We wanted to create an experience that lets users preview cinematic footage at the moment of capture, then apply a LUT and share the video with a single tap in the Gallery.

▲ (From left) Bomi Kim of the Reality Media Lab at Samsung Research and Sugon Baek of the Camera Image Quality R&D Group at MX Business

 Q. How did the collaboration with U5K Imageworks begin? How was Cine LUT developed?

Eom: Our collaboration began two years ago with Rec. 709 LUT advisory work for Samsung Log video, where we refined strong colours into more natural tones — an experience that led to Cine LUT. For this project, we developed multiple versions across three intensity levels — neutral, soft and strong — and tested them in diverse scenes, ultimately selecting four core styles.

Kim: Building on U5K’s colour direction, we validated the concepts against quantitative criteria to ensure consistent performance in different environments, refining them through testing until creative intent and technical quality aligned.

▲ Taesik Eom, CEO of U5K Imageworks

Q.What challenges did you face during development?

Kim: We needed a large dataset to validate performance across diverse conditions. Testing in real-world environments — from natural and indoor lighting to day and night — and close collaboration were key to capturing the nuances of colour.

Baek: Maintaining consistent, undistorted colour in different environments was challenging. Through continuous testing, we developed a LUT that balances subjective preference with objective quality.

Q. What was the key consideration in creating looks optimized for mobile phones?

Eom: Ensuring reliable performance in real-world conditions was key. Since lighting, exposure and white balance constantly vary, we focused on creating looks that remain natural in any situation.

Kim: Quality was our top priority. We analyzed each frame and validated performance using tools like colour charts, gray balance and vector scopes.

Q. Why were these four styles chosen for the Galaxy S26 series?

Baek: We analyzed the visual language of popular film genres and identified four representative styles. From the high-contrast Blockbuster to the fresh Coming-of-age, warm Romance and moody Thriller, each colour palette was designed to give everyday scenes an instant cinematic look.

▲ Users can preview Cine LUTs when shooting in Log and easily apply them to recorded footage using editing tools.

Q. Which Cine LUT styles do you recommend for different situations?

Eom: There’s no fixed answer — it depends on the situation. Blockbuster suits high-contrast environments like outdoor and urban scenes; Coming-of-age fits soft, trendy settings like cafes or vlogs; Romance adds warmth to character-driven scenes; and Thriller creates a more striking impression.

Q. What stood out to you in user feedback?

Baek: We expected it might be seen as just another video effect, but the response exceeded expectations. Users quickly recognized that combining Log shooting with Cine LUTs expands creative possibilities beyond simple filters. We’re also seeing more users choose styles based on the scene, with high-quality videos widely shared on social media — and even inspiring new ways to create content.

Q. What are your plans for the future?

Baek: We aim to further establish the Galaxy S26 series as a professional-grade camera. We hope to see more content that resonates with both creators and viewers and will continue to set new standards in video creation.

Kim: As the world changes rapidly, our goal is to identify next-generation technologies. Through close collaboration with business divisions, we will work to bring them into products and deliver innovative experiences to users around the world.

▲ Baek, Eom and Kim watch a video with Cine LUT applied.

Born from close collaboration, Cine LUT on the Galaxy S26 series transforms everyday moments into cinematic visuals. Beyond its technical achievements, this feature marks an important step toward making video creation more accessible — lowering barriers once reserved for professionals and enabling anyone to express themselves.

Heesub Han, a commercial and documentary director, shot a series of short films on Galaxy S26 Ultra using the APV codec and Samsung Log. Explore the videos below to discover the possibilities of Cine LUT through the making-of and short films.

[1] A technique that uses a logarithmic curve to expand detail in darker areas. While camera sensors capture brightness uniformly, the human eye is more sensitive to changes in shadows. Log helps footage better reflect natural perception.

[2] The smoothness and precision of tonal transitions in an image — how it shifts between light and dark.

Samsung is expanding the One UI 8.5 rollout to more devices, bringing the latest Galaxy AI features across the Samsung Galaxy ecosystem.[1] The update focuses on enhancing communication and creative experiences on Galaxy mobile phones and tablets, including the Galaxy S25 series, Galaxy S25 FE, Galaxy S24 series, Galaxy S24 FE, Galaxy Z Fold7 and Galaxy Z Flip7, Galaxy Z Fold6 and Galaxy Z Flip6, Galaxy Tab S11 series and Galaxy Tab S10 series.

One UI 8.5 will begin rolling out in Korea starting May 6,[2] followed by Canada soon after.

[1] Features may vary depending on model and service region.

[2] Availability and timing may vary by market and model.

Power Class (PC) is a 3GPP^TM[1] standard that defines how strongly a device can transmit its signal, with a lower-class number indicating a higher output power. Higher power is critical for improving signal quality and extending network reach, especially useful in harder-to-reach areas. At the same time, the rise of data-and time-intensive services like physical AI, autonomous systems and AR/VR is driving a surge in upload demand. PC1 is expected to be a key factor in elevating the FWA user experience by offering fiber-like uplink speeds and reducing bottlenecks, which will support the demands of evolving technologies and next-generation AI services.

The test was completed at Samsung’s R&D lab using its fully software-driven vRAN solution, 3.7GHz Massive MIMO radios and Qualcomm Technologies’ X85 chipset-equipped test device. Key technical findings include:

• Up to 10x Uplink Throughput Enhancement: During the lab test, the application of PC1 technology achieved up to 10 times higher uplink throughput at the cell-edge compared to PC1.5 standard. For users, this means smoother video calls and faster file upload in areas where signals are typically weakest, like remote regions or isolated corners of buildings.

• 4x Coverage Expansion: In addition to performance improvements, PC1 is capable of extending the coverage range by up to 40% more compared to PC1.5. This allows individual devices to stay connected across a much wider area, maintaining strong signals even when farther away from a base station.

“As networks continue to evolve and support more AI-driven services, high-performance wireless infrastructure becomes more essential,” said Eun Yong Kim, Vice President and Head of Air Technology, Networks Business at Samsung Electronics. “This validation highlights Samsung’s readiness to bring advanced technologies to market with partners like Qualcomm Technologies, empowering operators to deliver faster, more efficient networks that are ready to handle everything from seamless industrial data transmission to increasingly data-heavy user experiences.”

“With its higher transmission power, PC1 technology expands both the performance and reach of FWA devices,” said Gautam Sheoran, Senior Vice President & General Manager, Connectivity, Broadband and Networking at Qualcomm Technologies, Inc. “Our collaboration with Samsung demonstrates how ecosystem innovation is driving smarter, more capable networks — bringing stronger, more reliable connectivity to every day users.”

Building on the successful lab test, the companies have also recently conducted field tests on a U.S. Tier 1 operator’s network, with the feature expected to be commercially available in 2027.

Samsung Networks has pioneered the successful delivery of 5G end-to-end solutions, including chipsets, radios and cores. Through ongoing research and development, Samsung is driving the industry to advance 5G networks and paving the way for 6G and beyond with its market-leading product portfolio, from purpose-built RAN, vRAN, Open RAN, AI RAN and cloud-native core to private network solutions and AI-powered automation tools. The company currently provides innovative network solutions to mobile operators that deliver boundless connectivity to hundreds of millions of users worldwide.

Qualcomm branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Qualcomm and Qualcomm Dragonwing are trademarks or registered trademarks of Qualcomm Incorporated.

[1] 3GPP is a trade mark of ETSI

President Won-Jin Lee, previously Head of Global Marketing Office, is an expert in contents, service and marketing who has played a pivotal role in establishing the foundations for Samsung Electronics’ TV and mobile service businesses.

Drawing on his track record of business success and market insight, he is expected to spearhead business turnarounds and identify new growth areas, thereby further strengthening the competitiveness of the Visual Display Business.

President Seok Woo Yong will leverage his R&D expertise and extensive business experience to provide strategic counsel on core future technologies across the DX Division, including AI and robotics.

Code Ninjas, a leading coding education franchise for kids, recently partnered with Samsung Electronics Canada to help transform their classrooms into dynamic spaces where creativity, problem-solving and confidence can thrive.

The challenge in teaching students is that there are so many different learning styles – not everyone learns the same way. In many classrooms, aged technology and unreliable solutions create more distractions and disjoint the learning process, as instructors are troubleshooting tech and not engaging with their students. Also with static display boards, problem solving can’t be tested in real-time and can only be explained as right or wrong.

Code Ninjas strives for engagement and needed a solution that could maximize their students’ attention. Something that could adapt on the fly, demonstrate coding paths real-time and keep the students focused and motivated. This is where Samsung displays came to the rescue.

Designed to support hands-on learning, Code Ninjas chose the Samsung Interactive Display WAF for their classrooms for a seamless integration, giving instructors powerful tools to bring lessons to life. From guiding students through coding challenges to visualizing complex concepts in real time, the displays help make abstract ideas more accessible and interactive for young learners.

“Educators strive to create exciting and engaging spaces for young minds to grow, and Samsung’s interactive displays help to foster that environment where curiosity leads the way,” said James Arndt, Head of the Enterprise Business Division at Samsung Electronics Canada. “Students benefit from the clear visuals and responsive touch capabilities that encourage exploration and experimentation.”

As display technology continues to advance, educational institutions with outdated teaching technology may want to consider how they engage their students as well as meet the needs of varying learning styles. With the latest display technology from Samsung engaging curious young minds, innovation and the future of education go hand in hand.

For more information about Samsung display solutions, please visit Samsung.com/ca.

Samsung Electronics Co., Ltd. today announced the global launch of the 32-inch Samsung Spatial Signage (SMHX model), adding a compact format to its glasses-free 3D commercial display lineup. Designed for narrow shelves and counters, it gives brands a flexible way to present product-focused content in full 3D rotation.[1]

“The 32-inch Spatial Signage makes immersive 3D accessible across a much wider range of commercial environments,” said Hyoung Jae Kim, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “Combined with our growing portfolio of displays and solutions, the new model reflects Samsung’s commitment to building a connected commercial display ecosystem that customers can rely on, wherever they operate.”

Smaller Format, Bigger Impact at Shelf Level

The 32-inch model follows the global rollout of the 85-inch Spatial Signage earlier this year. While the 85-inch model is designed for large, high-impact retail installations with life-size product visuals, the 32-inch model brings the same glasses-free 3D experience to shelves, counters and other compact spaces.

Suited for a wide range of environments, including retail, public spaces, entertainment venues, education and hospitality, the smaller format brings immersive 3D content to places where close-up visibility matters most. The 32-inch Spatial Signage helps highlight featured products, promotional content, exhibit information, campus messaging and other high-impact content.

Spatial Signage uses Samsung’s patented 3D Plate technology, which applies binocular parallax to deliver different images to each eye, creating cinematic depth without 3D glasses. It retains full clarity while showing all sides of a product in realistic 360-degree rotation.

Weighing just 8.5 kg with a sleek 49.4 mm slim profile, the 32-inch model features FHD resolution (1,080 x 1,920) in a 9:16 portrait format. Unlike bulky box-type 3D displays, it is lightweight, easy to install and compatible with industry-standard VESA wall mounts for wall or stand placement, much like conventional signage.[2]

Spatial Signage has earned industry recognition, including a CES 2026 Innovation Award in the Enterprise Tech category and a Silver award at the Edison Awards. Going forward, Samsung plans to further expand the Spatial Signage lineup with new sizes, including a 55-inch model[3].

More Control and Creativity With Samsung VXT

Samsung also announced new updates to Samsung VXT, its cloud-based digital signage platform.[4] The update brings new capabilities to Samsung’s full digital signage portfolio,[5] including Spatial Signage. Businesses can use VXT to manage connected screens across multiple locations, schedule and automate content delivery and create signage-ready video content directly within the platform.

To further enhance remote management, Samsung has added scheduling capabilities to screen presets, allowing screen settings such as brightness, volume and on/off timers to be applied across connected displays at a designated time or according to a set schedule, including outside operating hours. VXT also includes Smart Download, which helps minimize network traffic load by enabling content to be downloaded by some screens and shared with other connected screens on the same network.[6]

Released earlier this month, AI Studio app enables users to create signage-ready videos from a single product image and a text prompt, with an option to upscale output to 4K UHD resolution at 60 frames per second. The app also includes an option to optimize content for Spatial Signage to enhance the overall 3D viewing experience.

Samsung VXT has also expanded its content management capabilities with the following features:

• Event now includes automated content transitions, adding new event types, like weather conditions. This allows businesses to automatically display content based on real-world weather[7] For example, signage can promote rain gear in wet weather and switch to sun hats in sunny conditions, allowing businesses to manage content more dynamically across different scenarios.
• Multiple Takeover enables synchronized content transitions across all linked screens based on a preset schedule and playback cycle, allowing centralized control over large-scale content campaigns.
• Streaming Widget enables real-time streaming of live broadcast content directly on connected displays, with support for closed caption settings.

Samsung’s continued focus on advancing both display hardware and platform capabilities has contributed to its position as the world’s No. 1 commercial display provider for 17 consecutive years.[8] For more information, visit the Samsung Canada website.

[1] The 32-inch Spatial Signage will be available in Canada in June, 2026. Availability of Spatial Signage may vary by size and region. 55 inch model expected to be available in Canada in August of 2026.

[2] Spatial Signage supports wall mount installation. Wall mount and stand accessories are sold separately.

[3] Launch timing: 55” will launch in August 2026. The 85” in May 2026 and the 32” in June 2026. POs will be accepted starting May 2026.

[4] Samsung VXT is sold separately and availability varies by region. Additional usage fees may apply for certain apps within the platform.

[5] Samsung VXT is available on signage running Tizen 4.0 or above.

[6] Smart Download is supported on signage running Tizen 6.5 or above.

[7] Weather data is sourced through The Weather Channel (TWC) widget.

[8] Omdia Q4 2025 Public Display Report, by unit sales. Excludes Consumer TVs. Omdia. For general information only; not an endorsement/certification/recommendation; no liability for reliance.

Samsung Electronics Co., Ltd. today announced that a joint clinical study with Chung-Ang University Gwangmyeong Hospital in Korea has successfully validated the ability to predict vasovagal syncope (VVS) with high accuracy by utilizing biosignals obtained from Galaxy Watch6.

Vasovagal syncope occurs when a person’s heart rate and blood pressure drop abruptly due to factors like excessive stress, leading to a temporary loss of consciousness. While the fainting spell itself is typically not life-threatening, sudden falls can cause severe secondary injuries like fractures or concussions, making early prediction critically important for prevention.

“Up to 40% of people experience vasovagal syncope over their lifetime, with one-third experiencing recurrent episodes,” said Professor Junhwan Cho of the Department of Cardiology at Chung-Ang University Gwangmyeong Hospital. “An early warning could give patients advance time to get into a safe position or call for help, which would dramatically reduce the incidence of secondary injuries.”

The joint research team, led by Professor Cho, conducted evaluations on 132 patients with suspected VVS symptoms during induced fainting tests. Using a Galaxy Watch equipped with a photoplethysmography (PPG) sensor[1], the team analyzed the watch’s heart rate variability (HRV) data with an AI algorithm. The model successfully predicted impending fainting episodes up to five minutes in advance with 84.6 percent accuracy, at a clinically meaningful sensitivity of 90 percent and a specificity of 64 percent.

“This study is an example of how wearable technology can help shift healthcare from being designed for ‘post-care’ to a model of ‘preventive care,’” said Jongmin Choi, Head of Health R&D Group, Mobile eXperience (MX) Business, Samsung Electronics. “We are committed to driving technological innovation that empowers our users to lead healthier everyday lives.”

The research findings were published in Volume 7, Issue 4 of “European Heart Journal – Digital Health,” a leading medical journal, and they represent the world’s first study to successfully demonstrate the potential for a commercial smartwatch to provide early prediction of syncope.

Samsung plans to further advance the health monitoring capabilities of its wearable portfolio and expand collaboration with leading medical institutions. Through these efforts, Samsung aims to lead the digital health industry and accelerate the implementation of personalized, preventive health solutions.

[1] For accurate blood pressure readings, a calibration is required every 4 weeks by a blood pressure monitor and arm cuff. Requires a Galaxy smartphone running Android 10.0 or above. The Blood Pressure feature is not intended for use by people under 22 years old or who are pregnant. It is not intended to replace traditional methods for diagnosis or treatment of hypertension. It cannot be used to diagnose hypertension, other conditions, or check for signs of a heart attack. Users should not interpret or take clinical action based on the device output without consultation with a qualified healthcare professional and validation with a standard measurement method. Results displayed are for informational purposes only. Please consult a medical professional for advice. UI may vary depending on the software version, country, or region. For full terms and conditions of use, please refer to the Instructions for Use on your device. Requires Samsung Health application.

The Company posted KRW 133.9 trillion in consolidated worldwide revenue, an all-time quarterly high, representing a quarter-on-quarter (QoQ) increase of 43%. Operating worldwide profit was also an all-time high, increasing to KRW 57.2 trillion.

The Device Solutions (DS) Division posted a QoQ sales increase of 86%, with the Memory Business setting an all-time high for quarterly revenue and operating profit as a result of technological leadership in the memory market, as well as higher average selling price (ASP).

The Device eXperience (DX) Division posted a QoQ sales increase of 19%, supported by the launch of new flagship smartphones. Despite higher cost pressures, the Division expanded the sales of high-value-added products across businesses to preserve profitability.

Semiconductors To Drive Structured Growth on AI-Related Demand

The DS Division posted KRW 81.7 trillion in consolidated revenue and KRW 53.7 trillion in operating profit for the first quarter.

The Memory Business surpassed its quarterly sales record by addressing high-value-added AI demand despite limited supply availability, with industry-wide memory price increases also a contributing factor.

Additionally, the Business led the memory market by utilizing its differentiated technology leadership. This included initiating the industry’s first mass product sales of HBM4 and SOCAMM2 for NVIDIA’s Vera Rubin platform, as well as the timely development of PCIe Gen6 SSDs.

In Q2 2026, the Memory Business anticipates demand to remain strong amid AI infrastructure expansion and is scheduled to deliver its first HBM4E samples to solidify technical leadership. The Business also aims to proactively capitalize on early demand for new GPUs and CPUs to be launched in the second half of 2026 and plans to continue its AI product-centric sales strategy for both DRAM and NAND.

In H2 2026, the Company expects server memory demand to remain strong as hyperscalers accommodate enterprises’ increasing adoption of AI and LLM services. Additionally, agentic AI is expected to accelerate growth in demand.

The Memory Business also seeks to spearhead the AI memory market based on technology competitiveness by continuing to expand its share of high-value-added AI products like DDR5, SOCAMM2 and others. At the same time, the Business plans to lead the initial PCIe Gen6 eSSD market with high-performance products focused on KV cache storage demand.

Earnings at the System LSI Business improved on the back of expanded SoC sales.

In Q2 2026, the System LSI Business aims to increase sales of SoCs and sensors for volume-tier smartphones.

In H2 2026, the Business plans to secure flagship SoC design wins and expand its 200MP sensor customer base and product lineup.

Earnings for the Foundry Business declined as a result of off-peak seasonality. However, it continued to maintain design wins focused on HPCs and established a foundation in the silicon photonics business.

In Q2 2026, the Business plans to reach full utilization of advanced-node production lines while targeting earnings improvement on increased HBM4 base-die supply. Development of the 1.4nm node remains on track, with the Business also pursuing the expansion of large-scale 2nm customers.

Looking ahead to H2 2026, the Foundry Business plans to start ramping up production of the second-generation 2nm process for mobile products, as well as the mass production of 4nm memory products and LPUs for AI and HPC customers. Furthermore, it aims to diversify its portfolio to include not just AI and HPC, but also the automotive and aerospace industries.

SDC To Build on Strengths in Differentiated Technologies and Premium Products

Samsung Display Corporation (SDC) posted KRW 6.7 trillion in consolidated revenue and KRW 0.4 trillion in operating profit for the first quarter.

For the small and medium display business, SDC reported a decline in earnings due to seasonal effects and the impact of higher memory prices, while its large display business maintained stable sales on robust demand for OLED gaming monitors.

In Q2 2026, SDC’s small and medium display business will focus on sales in the relatively resilient high-end segment despite overall weak market demand, and its large display business aims to capture demand supported by new product launches and the impact of global sporting events.

In H2 2026, SDC expects continued market uncertainty and low visibility in small and medium displays, and it will pursue higher revenues via premium products with differentiated technology as well as 8.6G IT OLED mass production. In large displays, it intends to solidify its position in the premium TV market while expanding its customer base in monitors.

MX To Secure Revenue Expansion With Diverse Product Mix

The MX and Networks Businesses posted KRW 38.1 trillion in consolidated revenue and KRW 2.8 trillion in operating profit for the first quarter.

The MX Business saw sales and profit increase as a result of its premium product mix, securing single-digit profitability via proactive cost optimization.

In Q2 2026, amid diminishing launch effects, QoQ revenue is expected to decline. However, the MX Business will drive year-on-year (YoY) revenue growth via flagship sales and new A-series devices.

In H2 2026, the MX Business plans to pursue comprehensive growth by solidifying flagship-led sales and upselling initiatives while staying ahead of evolving customer needs by strengthening the product development of foldables. It will also pursue efficiency initiatives to mitigate the impact of rising cost pressures on profitability.

In Q1 2026, the Networks Business experienced a decline in earnings QoQ and YoY as it faced investment headwinds in the telecommunications industry. In Q2 2026, it intends to improve earnings via overseas sales expansion. Looking to H2 2026, the Business plans to capitalize on leadership in vRAN, ORAN and AI-RAN to capture new markets while securing profitability through structural cost discipline.

CE Business and Harman To Further Advance Product Lineups and AI Functionality

The Visual Display (VD) and Digital Appliances (DA) Businesses posted KRW 14.3 trillion in consolidated revenue and KRW 0.2 trillion in operating profit in the first quarter.

The VD Business saw improved profitability through solid sales of premium and big-size TVs as well as resource optimization.

In Q2 2026, the VD Business will target increased revenue by capturing sporting-event-driven demand with a strengthened product lineup. In H2 2026, it intends to solidify TV sales leadership via AI features while accelerating service and OS business expansion.

Meanwhile, the DA Business experienced a limited improvement to earnings in Q1 2026 amid cost pressures and tariffs. In Q2 2026, it will drive revenue growth through a new premium lineup and a recovery in demand for air conditioners. In H2 2026, the Business aims to implement cost efficiency initiatives while driving premium sales.

Harman posted an earnings decline in Q1 2026 due to increased expenses amid memory constraints and audio seasonality. In Q2 2026, it expects earnings to grow on increased auto supply, and in H2 2026, it will seek to maintain profitable momentum through increased automotive supply and premium audio sales.

In 2026, Samsung is expanding Vision AI Companion (VAC) features across its 4K-and-above TV line up, reflecting its broader strategy to make AI a central part of the TV experience. The expansion brings AI-powered viewing to more categories, screen sizes and consumer needs.[2]

“With our 2026 lineup, Samsung is setting a new benchmark for AI TVs worldwide,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “Samsung AI TVs will go beyond entertainment to deliver practical benefits in everyday life, helping people find what they want faster, enjoy content more easily and make more of their TV time.”

Vision AI Companion Brings Smarter, More Immersive Viewing

Vision AI Companion (VAC) brings together Samsung’s broadest range of AI service platforms, including Bixby, Perplexity and Microsoft Copilot, to make the TV experience more intelligent and personalized. Designed to work alongside users as an entertainment companion, VAC can help guide what to watch, what to eat and what to listen to, extending the role of the TV beyond viewing alone. The AI TV lineup also brings AI-enhanced entertainment features to movies, sports and gaming:

• AI Upscaling Pro: uses AI to analyze and enhance low-resolution content in real time, delivering greater detail, depth and contrast, while Colour Booster Pro analyzes and categorizes scenes to provide more vivid, lifelike colour.[3]
• AI Soccer Mode: analyzes match scenes in real time to optimize picture and sound for smoother ball movement, vivid colour and more immersive stadium audio.
• AI Sound Controller Pro: analyzes dialogue, background music and sound effects in real time, letting users adjust elements such as commentary and crowd noise for a more immersive experience.[4]

Micro RGB: Defining the Future of Premium Picture Quality

Micro RGB expands Samsung’s premium TV experience across a wider range of screen sizes, bringing highly precise colour, brightness and immersive AI-powered viewing to more consumers. Available in the R95H and R85H series in sizes from 65 to 115 inches, Micro RGB is built on Samsung’s proprietary Micro RGB Technology, which uses individually controlled red, green and blue micro LEDs to deliver highly precise light control, richer detail and more natural colour. Additionally, Glare Free technology[5] minimizes light reflection in bright environments, helping preserve a clear viewing experience across a range of lighting conditions.

Micro RGB also brings VAC  and other AI-optimized features to Samsung’s premium large-screen category, adding more intelligent and personalized viewing experiences. Micro RGB AI Engine Pro fine-tunes colour, motion and depth, so viewers stay immersed in every scene. With Micro RGB Precision Colour 100, colour expression appears fuller and more lifelike, with support for 100% colour coverage of BT.2020.

Micro RGB Colour Booster Pro and Micro RGB HDR Pro[6] leverage Samsung’s AI technology to further refine picture quality by optimizing colour and contrast scene by scene, helping deliver more vibrant visuals across a wide range of brightness levels.

Reinforcing Samsung’s focus on premium viewing comfort, the R95H has also received both the Safety for Eyes and Circadian Rhythm Display (CRD) certifications from Verband Deutscher Elektrotechniker (VDE), a leading global testing institute based in Germany.

OLED: Expanding the Lineup for More Viewing Preferences

Samsung’s 2026 OLED TVs include the S95H, S90H and S85H, offering deep blacks, rich colour, immersive performance and refined design across a wider range of viewing preferences. Glare Free technology, previously available only on the S95F model, now expands to both the S95H and the S90H, helping the display’s true blacks and rich colours stay clear and undisturbed, even in bright rooms.

On the flagship S95H, Samsung adds premium features designed to elevate both entertainment and art. Pantone Validated ArtfulColour helps preserve the authenticity of original artwork with faithful colour and exceptional detail, while Art Store[7] extends Samsung’s art experiences to OLED. The model’s FloatLayer Design also gives the display a lighter, more refined presence that blends in more naturally with the home.

For gaming and sports, Samsung OLED’s Ultimate Gaming Pack helps keep fast motion crisp and responsive. It brings together Motion Xcelerator 165Hz[8], support for key VRR platforms such as AMD FreeSync Premium Pro and NVIDIA G-SYNC Compatible, and quick-access gaming tools for smoother, more intuitive play.

For soccer fans, AI Soccer Mode Pro[9] on S95H and S90H — and AI Soccer Mode on S85H — optimize picture and sound in real time for a more immersive match experience at home.

The Frame: Elevating the Art TV Experience

The Frame lineup includes models designed for different spaces and installation needs. Across the lineup, users can enjoy Art Mode with access to 5,000+ professionally curated artworks, along with experiences personalized by VAC. The Frame Pro (LS03HW model) features Neo QLED picture quality and Wireless One Connect[10]. The Frame (LS03HA model) combines QLED picture quality with the One Connect Box and a nearly invisible cable. A built-in installation model of The Frame (LS03HE model) is also available for spaces that call for a cleaner, more integrated look. New in 2026, The Frame (LS03HE model) is now available in a 98-inch size, offering a gallery-scale screen that more closely reflects the presence of large-format artwork in the home.

Key features of The Frame Pro include:

• Slim 24.9mm design depth: helps The Frame Pro deliver a more refined, art-inspired profile.
• Modern Frame Design and Wireless One Connect: provide a cleaner setup with no in-wall cable work.
• Neo QLED picture quality: paired with Pantone Validated ArtfulColour[11] and Glare Free technology, delivers rich contrast, lifelike, paper-like colour expression and clearer detail, even in bright rooms.

Key features of The Frame (LS03HE model) include:

• A built-in design: enables easy in-wall wiring while preserving The Frame’s iconic flush-to-wall look.
• New 98-inch size: expands the scale of art with a slim design of 30.9mm and a new Amber Brown bezel included in-box.

Neo QLED: Enhanced Picture Quality With More Connected Experiences

Samsung’s Neo QLED brings together enhanced AI picture quality and more connected viewing experiences across the QN80H and QN70H, with the QN80H available in sizes from 50 to 100 inches and the QN70H in sizes from 43 to 85 inches. Each model delivers the brightness, contrast and smart optimization expected from a true QLED experience.

Certified by TÜV Rheinland as a Real QLED TV, Samsung Neo QLED uses a blue light backlight and a genuine quantum dot sheet to maintain a stable colour spectrum and consistent picture performance. Real QLED with 100% Colour Volume[12] helps keep colour accurate and stable, even at high brightness levels. Quantum Mini LED also enables ultra-precise light control, creating deeper contrast, clearer detail and more consistent brightness scene after scene.

VAC makes the viewing experience more seamless and context-aware by naturally surfacing helpful information on screen without interrupting content. Across the Neo QLED lineup, Samsung expands AI-powered picture and motion experiences, including 4K Upscaling[13] — with gaming performance of up to 144Hz available on select models — while the NQ4 AI Gen2 Processor[14] helps optimize picture and sound for a wide range of content.

Mini LED: Optimized for AI, Made More Accessible

Samsung Mini LED brings a brighter, richer viewing experience to more viewers. More precise light control and Pure Spectrum Colour give images greater depth and clarity, as well as contrast that feels more defined from scene to scene. With two distinct models, Samsung makes Mini LED and AI-powered viewing available to more consumers.

The M80H, available in 85-, 75-, 65- and 55-inch models, delivers the most advanced Mini LED experience in the lineup, combining Samsung’s Mini LED picture quality with a broader set of AI-powered features for sports, gaming and everyday viewing:

• Motion Xcelerator 144Hz[15]: keeps fast-paced content smooth and clear.
• NQ4 AI Gen2 Processor: powers AI-driven picture optimization.
• AI Sound Controller[16]: keeps dialogue clear and balances voices and sound effects in real time.
• Additional AI and personalization features: further expand gaming and content experiences.

Offered in 85-, 75-, 65-, 55-, 50- and 43-inch models, the M70H brings the core benefits of Mini LED to a more accessible tier, with a focus on everyday picture quality, stable motion and immersive sports viewing.

• Mini LED HDR: adds a more dynamic viewing experience.
• Mini LED Processor 4K[17]: optimizes everyday picture performance.
• Motion Xcelerator: helps fast-moving scenes stay smoother and easier to follow.
• Adaptive Sound[18]: maintains clearer, more balanced audio.

Music Studio 7 and 5: Lifestyle Audio Designed for Modern Spaces

Samsung is also expanding its lifestyle audio lineup with Music Studio 7 and Music Studio 5, pairing immersive sound with design that naturally blends into modern spaces and everyday living environments. The new models build on Samsung’s long-standing leadership in premium home audio, including its 12-year run as the world’s No. 1 soundbar brand[19], while helping create a more powerful integrated ecosystem that supports a wider variety of sound system combinations and a richer audiovisual experience.

Music Studio 7(HW-LS70H-Black) delivers an immersive 3.1.1-channel audio experience designed for richer, more expressive listening. Key features include:

• Hi-Resolution Audio and Dolby Atmos^®: more detailed and immersive sound playback, while its super tweeter extends frequency response up to 35kHz for enhanced musical detail.
• Expanded Q-Symphony[20]: lets users connect up to five compatible sound devices with a Samsung TV to build a more immersive audiovisual experience at home.
• Built to pair naturally with big-screen TVs: two Music Studio 7 units placed on either side of a larger display can create a more balanced interior look while widening the stereo soundstage.

Music Studio 5 (HW-LS50H-Black, HW-LS51H-White[21]) brings immersive sound to a more compact speaker format. Built for wireless music streaming, it supports high-resolution playback and effortless everyday listening. Features include:

• Dot Design by Erwan Bouroullec: a refined, design-forward speaker presence that blends seamlessly into any interior.

• AI Dynamic Bass Control: Samsung’s proprietary technology delivers powerful sound in a compact form factor while deepening low frequencies without distortion.
• Samsung Audio Lab: tunes the speaker, which uses a 4-inch woofer and dual tweeters with a built-in waveguide for clear, balanced sound, while Dolby Atmos^®[22] support adds a more immersive listening experience.

Samsung TV Plus: From TV Service to Global Media Platform

Samsung is also expanding its TV ecosystem through Samsung TV Plus, a premium global entertainment service designed to deliver exceptional experiences for every moment. With more than 100 million monthly active users, Samsung TV Plus offers thousands of shows and movies on demand in one place[23].

Samsung TV Plus provides users with instant access to content without additional sign-ups or payment. Originally rooted in Samsung’s TV ecosystem, the service has grown into a global media platform that extends the value of Samsung’s hardware leadership into everyday viewing. Samsung TV Plus is available exclusively on Samsung TVs, Galaxy devices, Samsung Smart Monitors, and Family Hub refrigerators, with no subscription required.

Samsung is also expanding connectivity across its 2026 TV lineup with support for Google Cast[24] on select models, including Mini LED, Neo QLED and Crystal UHD TVs. The feature allows users to stream videos, music and other content directly from compatible smartphones and tablets to the TV, adding more flexibility to the viewing experience.

Google Photos[25] memories is now available on eligible 2026 Samsung TVs, giving users a new way to relive their favorite moments on the big screen[26]. This experience surfaces curated photo memories through Samsung Daily+, the Now Brief on-screen widget and the Google Photos app, available exclusively for the first six months with Samsung. Additional Google Photos features will roll out on Samsung TVs later in 2026.

For more information about Samsung`s 2026 AI TV lineup, please visit Samsung Canada.

[1] Omdia Q4 2025 Public Display Report, by unit sales.

[2] Series and model counts are based on the global launch lineup and may vary by region.

[3] Viewing experience may vary according to types of content and format. 4K AI Upscaling may not apply to PC connection and Game Mode.

[4] *Support and performance may vary depending on viewing content and apps.

[5] Verified ‘Glare Free’ performance by UL Solutions, based on Unified Glare Rating (UGR) assessments. Verification issued when: Reflection Glare UGR ≤ 10, Discomfort Glare UGR ≤ 22, and Disability Glare UGR ≤ 34.

[6] The range of Micro RGB HDR+ luminance is based on internal testing standards and subject to change according to viewing conditions or specifications.

[7] Network connection and Samsung account login are required. Art Store is a paid subscription service, and the service may be limited or unavailable in certain countries/regions or for specific models. However, a limited number of free content may be provided depending on the country/region and product model. Content and detailed features may vary by country/region and product model and may be discontinued or changed without prior notice due to circumstances of partners or the company. The update cycle for paid and free content may vary by region.

[8]4K 165Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary. AMD FreeSync: *Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud.

[9] Feature availability and performance may vary by the content you’re watching or the application in use.

[10] TV requires a separate power cable connection. Operating distance can vary depending on the using environment. Wireless One Connect may not work well if there is an obstruction, such as a wall, hindering its connection to the TV within your home. Wireless One Connect box may not work properly if placed inside a closed metal cabinet.

[11] Validation for TV colour accuracy that express the same colour under the standard light source (D65 based) with paper texture. (Error within ΔE ≤ 3.0 level that a person cannot feel colour difference)

[12] 100% colour volume measured to DCI-P3 standard, certified by VDE.

[13] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[14] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[15] 4K 144Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.

[16] Support and performance may vary depending on viewing content and apps.

[17] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[18] Check for Q-Symphony compatibility on soundbar product specifications. Soundbar sold separately.

[19] According to Future Source, Samsung captured 21.5% of global soundbar revenue and 19.7% of unit volume in 2025, continuing its leadership streak that began in 2014.

[20] Compatible with Y20-Y26 Samsung TVs (Y20 TU8000 ↑, Y21 AU7000 ↑, Y22 BU8000↑, Y23 CU7000↑, Y24 DU7000↑, Y25 U8000F↑, Y26 U8000H↑, Y21-26 The Frame, The Frame pro) and WiFi speakers (Y24↑ models). AI features are enabled with NPU processor based TVs (Y23 Q70C↑, Y24 Q70D ↑, Y25 QN70F↑, Y26 M80H↑, Y24-26 The Frame, The Frame Pro.

[21] White model is a Best Buy exclusive.

[22] Dolby Atmos source content required.

[23] Channels may vary by country and are subject to change without notifications. Supported Samsung devices may vary by country. Requires Samsung account. UI is subject to change without prior notice. Ads may appear on Samsung TV Plus. Available for free on Samsung Smart TVs since 2016.

[24] Google Cast is a trademark of Google LLC.

[25] Google Photos is a trademark of Google LLC

[26] Features and availability may vary by model and region.

Whether it’s coordinating family logistics, staying on top of work, or carving out a moment to recharge, Samsung’s Galaxy ecosystem works intelligently across devices to simplify everyday routines. From AI-powered assistance on her phone, to wellness insights that support better sleep and recovery, to seamless connectivity between devices, the experience is designed to reduce friction and give moms more control over their time.

“Today’s moms are constantly balancing competing priorities,” says Laura Donaldson, Head of Marketing, Mobile at Samsung Canada. “That’s why we’re focused on advancing more agentic, intuitive Galaxy AI experiences that take on everyday tasks and help make life feel more effortless. With Galaxy AI at the center of our ecosystem, our devices work together seamlessly in the background. That means more time focusing on what matters most.”

For the mom who keeps everything running: Galaxy S26 Ultra

From coordinating school drop-offs to managing work meetings and family group chats, the Galaxy S26 Ultra acts like a smart assistant in her pocket. Galaxy AI[1] helps her quickly summarize long message threads, organize her calendar, and plan on the go so she can stay one step ahead without feeling overwhelmed. Its pro-grade camera also makes capturing everyday moments effortless, whether she’s snapping a clear shot from the back row at a school recital or grabbing a quick photo of the kids mid-play at the park, she gets sharp, vibrant results without needing to adjust a thing. And when she does, it’s easy to instantly share those moments with loved ones, whether they’re on Galaxy or other devices, thanks to seamless cross-platform sharing like AirDrop[2] compatibility. And with everything syncing effortlessly across her Galaxy devices, from reminders to wellness insights, her day stays connected without the extra effort.

For the mom balancing work and play: Galaxy A57 5G & Galaxy A37 5G

For moms who need a phone they can count on, without stretching the budget, the Galaxy A57 5G delivers reliable, everyday performance at an accessible price point. Whether she’s jumping between video calls, coordinating plans over group chats, or streaming a quick show at the end of the day, it keeps up without missing a beat, backed by a long-lasting battery she can rely on from morning to night. It’s a practical, dependable choice that covers everything she needs, without paying for extras she doesn’t.

Meanwhile, the Galaxy A37 5G offers a similarly simple and approachable experience perfect for staying connected with family, snapping everyday moments, and unwinding with her favourite content, making it an easy, no-fuss option that fits seamlessly into her routine.

For her well-deserved “do not disturb” moments: Galaxy Buds4 Series

Whether she’s taking a quiet walk after dinner, squeezing in a workout, or enjoying a rare solo coffee, the Galaxy Buds4 Series help moms truly switch off and reset. With rich Hi-Fi sound and active noise cancellation, they create an immersive listening experience that blocks out distractions so she can focus on her favourite playlist, podcast, or simply enjoy a moment of calm. She can also personalize her sound with Equalizer customization, tailoring audio to whatever she’s in the mood for. And with their sleek look, including a stylish Pink Gold colour option[3], they’re as much a fashion accessory as they are an everyday essential.

For the mom who deserves to prioritize herself: Galaxy Ring

Designed to fit effortlessly into her routine, the Galaxy Ring helps moms stay connected to her health without adding another screen to check. Its slim, lightweight design makes it comfortable enough to wear all day and night. From sleep tracking that helps her understand how well she’s actually resting, to cycle tracking and daily activity insights, it builds a picture of her overall wellbeing. It’s a simple way to help her feel more in tune with her body so she can show up at her best every day.

For the mom who plans ahead: Galaxy Tab S10 Lite

After a full day of juggling work, family, and everything in between, the Galaxy Tab S10 Lite gives her space to unwind and reset. Whether she’s streaming her favourite show on the larger screen once the house is quiet, following a new recipe in the kitchen, or mapping out the week ahead with to-do lists and notes, it adapts to whatever she needs in the moment. Lightweight and portable, it moves easily from room to room helping her shift from productivity to relaxation without missing a beat.

For the modern, multitasking mom: Galaxy Book6

When it’s time to focus on complex tasks, the Galaxy Book6 gives mom a dedicated space to focus and get things done. Whether she’s managing household finances, editing photos and videos, or planning an upcoming trip, it handles multitasking with ease. It also works seamlessly with her Galaxy phone so she can quickly pull in photos for a project, access files she saved earlier in the day, or keep everything organized in one place. It’s about giving her a reliable, powerful workspace when she needs it most without breaking her flow.

For the mom who wants peace of mind: Samsung Care+

Samsung Care+ offers repairs by Samsung certified technicians using genuine parts so your device keeps performing at its peak and helps retain its value. Samsung Care+ is a budget-friendly protection plan that also offers same day repairs at home or abroad.

Accidents happen, and Samsung Care+ has you covered for physical malfunctions, liquid resistance failure, failure to locate and battery replacement so moms can get the peace of mind they deserve.

For the moms who wants to try Galaxy

By working together effortlessly, Samsung’s Galaxy ecosystem helps moms stay connected, organized, and present, without adding more to their plate.

Want to try the Galaxy experience first? Samsung also provides a “try before you switch” option through the Try Galaxy app[4], giving non-Galaxy users a chance to see how intuitive and customizable the Galaxy ecosystem can be.

For more on Mother’s Day gift ideas, please visit Samsung.com/ca. For exclusive offers, please see chart below.

Terms and conditions apply. See https://www.samsung.com/ca/mothers-day-gift-ideas/ for details.

[1] Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features.

Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier. Galaxy AI basic features provided by Samsung are free. Future releases may include enhanced features or new services that are offered on a paid basis. Different terms may apply for AI features provided by third parties. Galaxy AI basic features are those services listed under “Advanced intelligence” in the current Samsung Services Terms and Conditions. Galaxy AI service may be limited for minors in certain regions with age restrictions over AI usage

[2]   Availability subject to change. Compatibility supported only by Google. Compatible devices required. Must be within Bluetooth distance. AirDrop® is a registered trademark of Apple Inc.

[3] Pink Gold color sold exclusively online at Samsung.com.

[4] “Try Galaxy” is available on any Android OS smartphones with the latest version of Chrome browser, but may not be perfectly optimized depending on device model, setting, screen sizes and etc. “Try Galaxy” operates with Safari on iOS device launched on and after September 16, 2016.. Simulation app to experience Samsung’s One UI 6.1. Does not provide actual access to apps nor device hardware such as camera.