Samsung Electronics Canada has officially selected 50 student ambassadors to join its inaugural Galaxy Campus Crew, a new national program bringing together the next generation of Canadian creators and innovators to explore Galaxy technology, connect with like-minded peers and share their unique perspectives.

The announcement follows an overwhelming response, with more than 3,000 applications from post-secondary students across Canada, representing diverse interests spanning content creation, sports, travel, fashion, arts, gaming and more. Ontario accounted for more than half of all applications, followed by British Columbia, Quebec and Alberta. York University, the University of Toronto and Toronto Metropolitan University led submissions, followed by the University of British Columbia and Seneca Polytechnic.

“Canadian students have big ideas about what they want to create and achieve with technology, and the response to Galaxy Campus Crew shows their enthusiasm for opportunities to explore those ambitions,” said Tarik Akad, Vice President of Mobile at Samsung Electronics Canada. “We wanted to look beyond social media numbers to recognize students who bring genuine passion, creativity, and unique perspectives. We’re excited to see what this inaugural Crew creates, how they connect, and what we can learn from them along the way.”

Samsung selected its 50 ambassadors through a comprehensive evaluation process that looked beyond social media following, assessing applicants against equally weighted criteria including social presence and performance, brand fit and authenticity, program fit and commitment, and diversity and representation. The result is a Crew bringing together diverse backgrounds, interests and perspectives, united by a shared passion for creativity and innovation.

As members of the inaugural Galaxy Campus Crew, all 50 selected ambassadors will receive an exclusive welcome kit featuring the latest Galaxy products, giving them the opportunity to experience Samsung’s connected ecosystem firsthand.

Throughout the program, Crew members will also have access to activities and experiences designed to help them develop their creative skills, connect with fellow ambassadors across Canada and bring their ideas to life using Galaxy technology, while having the opportunity to unlock rewards along the way.

Beyond the rewards, Galaxy Campus Crew is designed to foster a two-way dialogue between Samsung and the next generation of Canadian creators, offering students a platform to share their perspectives while giving Samsung an opportunity to learn how technology shapes their everyday lives.

To learn more about Galaxy Campus Crew, visit: www.samsung.com/ca/galaxycampuscrew

Samsung Gallery sync with Google storage gives you access to photos and videos across supported Galaxy devices. Getting started is simple. If your Samsung and Google accounts are set up on the device, you can enable sync in Gallery without creating a separate cloud account.

You can also move easily between devices while keeping your photos and videos within reach. For example, take photos on your Galaxy phone and view them in Gallery on your compatible tablet. Sign in with the same Samsung and Google accounts and enable sync on each supported device.[2]

When setting up a new Galaxy device, sign in with the same Samsung and Google accounts used for Gallery sync on your previous device. Turn on sync to see previews of your photos and videos.[3] If you need an original file, you can select the file you want and download it to your device easily.

To help you make more room for new memories, Samsung introduces a new feature that lets you free up space on your device. Once photos and videos are synced to Google storage, you can use the ‘Free up space’ feature to remove the original files from the device and free up device storage, while keeping thumbnails visible in Gallery.

▲ “Free up space” feature

Samsung Gallery sync uses your Google account’s available storage, which is shared with Gmail, Google Drive and Google Photos[4]. Google accounts include up to 15 GB at no cost.[5]

Samsung Gallery sync with Google storage will be rolled out on select Galaxy devices running One UI 9 and will expand in phases. To set up Samsung Gallery sync, tap the Cloud icon in Gallery, tap the ‘Get started’ in Tip Card or go to Gallery Settings, turn on “Sync photos and videos,” and follow the on-screen instructions.

▲ How to set up Samsung Gallery sync with Google storage

Frequently Asked Questions

[1] The service is not be available in some markets due to regional service availability restrictions. The service will initially be available on select devices running One UI 9, with support expanding to additional Galaxy devices in phases.

[2] At launch, cloud photos and videos shown in Samsung Gallery are limited to content synchronized through Gallery after the service is enabled. Photos and videos previously stored in Google storage will remain in the cloud but will not automatically appear in Samsung Gallery.

[3] The new Galaxy device must be signed in with the same Samsung and Google accounts used for Gallery sync on the previous device. When accessing synced content on a new Galaxy device, original photos and videos remain stored in the cloud, with previews displayed on the device.

[4] Gmail, Google Drive and Google Photos are a trademark of Google LLC.

[5] Google accounts include up to 15 GB of storage at no cost, shared across Gmail, Google Drive and Google Photos. Available space depends on existing usage; Gallery sync does not add a separate storage allowance.

“At Samsung, every innovation starts with our customers, making this recognition based on their experiences especially meaningful,” said Michael McDermott, Executive Vice President, Consumer Electronics Business, Samsung Electronics America. “Being named the most awarded brand for home appliances by JD Power reflects the trust consumers place in Samsung and reinforces our commitment to delivering products designed for how people live today.”

The JD Power 2026 U.S. Appliance Satisfaction Study assessed feedback from more than 28,411 customers who purchased home appliances within the past year, measuring their satisfaction on a 1,000-point scale according to seven dimensions: Durability; Performance; Features and Settings; Ease of Use; Styling and Appearance; Value Given Price Paid; and Level of Trust. Participants recognized Samsung as a trusted and durable brand with innovative products and high satisfaction around design and functionality.

Samsung ranked No. 1 in customer satisfaction in six appliance categories:

• Samsung’s French Door Refrigerators ranked highest in Performance, Features and Settings, Ease of Use, Styling and Appearance and Value Given Price Paid, while its Side-by-Side Refrigerators led in Durability, Features and Settings, Ease of Use, Value Given Price Paid and Level of Trust.
• Samsung’s Top-Mount Freezer Refrigerators were No. 1 in Customer Satisfaction for the second year in a row and also ranked highest in all seven dimensions, receiving top marks for Durability, Performance, Features and Settings, Ease of Use, Styling and Appearance, Value Given Price Paid and Level of Trust.
• Samsung’s Dishwashers earned the highest customer ratings for Performance, Features and Settings and Value Given Price Paid.
• Samsung’s Over-the-Range Microwaves received top marks for Durability, Performance, Features and Settings and Styling and Appearance.
• Samsung’s Clothes Dryers received top marks across all seven dimensions measured in the study: Durability, Performance, Features and Settings, Ease of Use, Styling and Appearance, Value Given Price Paid and Level of Trust.

Samsung continues to expand its connected home ecosystem through SmartThings and AI-powered appliances designed to help consumers simplify everyday tasks, save energy and personalize their home experience. From intelligent cooking and food management to advanced laundry care and seamless connectivity across devices, Samsung is committed to delivering innovations that help consumers do more with less effort.

Throughout the ten days of The Royal, Samsung appliances will be used in every live Chef’s Table Cooking Session and Dining Series dinner including 37 cooking sessions and five Dinner Series evenings in all. Attendees will see Samsung products in action as featured chefs prepare each recipe and course live, showcasing the performance of Samsung appliances in a real culinary setting.

“We’re thrilled to welcome Samsung to The Royal,” said Cyrus Cooper, CEO of The Royal Agricultural Winter Fair. “Chef’s Table is where some of Canada’s best chefs celebrate the food grown and raised by our farmers, and Samsung brings the innovation that helps turn those ingredients into something remarkable. Having Samsung in the kitchen gives our guests a closer look at how technology is changing the way Canadians cook and gather around the table.”

The 2026 Chef’s Table Dining Series features an exceptional lineup of culinary talent, including Jason Bangerter of Langdon Hall (November 6), David Schwartz of Linny’s (November 7), Nuit Regular of PAI, Kiin, Chaiyo and Sukhothai (November 12), Coulson Armstrong of Prime Seafood Palace (November 13), and Zach Smith and Ben Lim of Fat Rabbit and The Lunch Lady (November 14). Before the first course of each dinner, the featured chef will share how Samsung appliances helped bring the evening’s menu to life.

“At Samsung, we believe the kitchen is the heart of the home, where great food and meaningful connections come together. We’re excited to partner with The Royal to showcase how innovation can enhance the cooking experience, alongside some of Canada’s most talented chefs. It’s a great opportunity to celebrate Canadian food, the people behind it and the role technology can play in bringing it all together,” said Scott Brown, Head of Digital Appliances, Samsung Canada.

Beyond the cooking stage, visitors can explore a dedicated Samsung showcase within the Chef’s Table area for the duration of the fair, featuring Samsung appliances and Samsung SmartThings Home. Samsung brand ambassadors will be on hand on select days to demonstrate the products and show how their appliances can make everyday cooking and living easier.

The 2026 Royal Agricultural Winter Fair takes place November 6–15 at Exhibition Place in Toronto.

About The Royal Agricultural Winter Fair

The Royal Agricultural Winter Fair is the world’s largest combined indoor agricultural and equestrian show. Now in its 104th year, The Royal takes place every November at Exhibition Place in Toronto, celebrating the best in agriculture, food and equestrian competitions from across the country. For more information, please visit www.royalfair.org, @royalfair on Facebook, @theroyalfair on Instagram, and @TheRoyalAgriculturalWinterFair on YouTube.

Media Contacts

Samsung Canada:

Milerson Nicacio, Milerson.nicacio@edelman.com

The Royal Agricultural Winter Fair:
Sam Forgie, Craft Public Relations, sam@craftpublicrelations.com

SOURCE The Royal Agricultural Winter Fair

The updated Sleep Apnea feature, available through the Samsung Health Monitor app, marks a significant leap forward from its predecessor. The enhanced algorithm analyzes a user’s vitals during sleep in greater depth and now provides insight into the level of breathing disruptions detected — going beyond the previous sleep apnea risk assessment to deliver more comprehensive, meaningful information that helps users better understand their condition, which can lead to productive conversations with healthcare professionals.

Most notably, Samsung is extending sleep apnea risk detection to a smart ring for the first time. Galaxy Ring’s comfortable, lightweight design makes it easy to wear through the night and convenient for sleep measurement, encouraging nightly wear. With the feature’s low data requirement, users can gain meaningful insight into their sleep health from as little as two nights of monitoring within a 10-day period. By offering the feature on both Galaxy Watch and Galaxy Ring, Samsung lets users monitor their sleep health in the way that best fits their lifestyle.

Samsung’s original Sleep Apnea feature previously received groundbreaking U.S. FDA De Novo authorization — the first of its kind for a wearable device designed to detect signs of moderate to severe sleep apnea. Building on that clinically validated reliability, the updated feature has now also  been approved by Korea’s MFDS. Samsung will continue to expand the feature’s availability so more people around the world can detect possible signs of sleep apnea and take proactive steps toward better sleep health. This underscores Samsung’s dedication to accessible preventive care, with sleep health serving as a fundamental pillar.

“Samsung has long worked to make sleep health a simple and seamless part of everyday life,” said Jongmin Choi, Head of Health R&D Group, Mobile eXperience (MX) Business, Samsung Electronics. “This approval from Korea’s MFDS, along with our introduction of the world’s first support for a smart ring, reflects our commitment to accessible innovation. We are giving people the tools to help spot possible early signs of sleep apnea and take charge of their wellbeing.”

[1] The Sleep Apnea feature is an over-the-counter (OTC) software-only, mobile medical application operating on a compatible Samsung Galaxy Wearable and Phone. This feature is intended to detect signs of moderate to severe sleep apnea in the form of significant breathing disruptions in users 18 years and older, over a two-night monitoring period. It is intended for on-demand use and requires two nights of valid data within a 10-day period. This feature is not intended for users who have previously been diagnosed with sleep apnea. Users should not use this feature to replace traditional methods of diagnosis and treatment by a qualified clinician.

[2] Available on Galaxy Watch 9 running Wear OS 7.0 or higher. Support for Galaxy Watch 7/8 will expand through future software updates.

When Samsung introduced the Galaxy Fold, it challenged just about everything people expected from a smartphone — including its shape. And the internet had plenty to say. Consumers and reviewers alike wondered about durability, the crease, everyday practicality and whether foldables were built to last.

Fast forward eight years and foldables are moving into the mainstream. For many Canadians, though, the category still feels brand new and some of those original questions are making a comeback. After years of refining the hardware, software and everyday experience, Samsung Canada is inviting people to revisit their first impressions, see what has changed and decide whether now might be the time to make the switch.

That’s where a few familiar voices come in. Samsung Canada invited Karl Conrad (@karlconrad), Unbox Therapy (@unboxtherapy) and Linus Media Group (@linustechtips) to return to their earliest foldable coverage, spend time with the latest Galaxy Z Fold8 and answer one simple question: have eight years of innovation changed their minds? Their updated takes are part of Samsung Canada’s Re-Reviews series and build on the Ask Us Anything initiative, which helps Canadians explore foldables with real answers to real questions.

A First Impression Worth Revisiting

Each Re-Review starts by pressing rewind. Original footage and early reactions are brought back alongside a fresh look at the latest Galaxy Z Fold8, giving viewers a direct then-versus-now view of how the foldable experience has evolved.

This is not just a specs comparison. Reviewers look at how a foldable fits into work, entertainment, creativity and daily routines — from making the most of the larger screen to running multiple apps at once. They also share what surprised them, what still matters and whether their perspective has shifted.

Karl’s original verdict captured the uncertainty around foldables eight years ago: were they built to last, or destined to be a passing fad? Now he is putting that prediction back under the spotlight. Watch Karl’s Re-Review to see whether the latest Galaxy Z Fold and eight years of innovation were enough to change his mind.

Eight Years of Listening, Learning and Improving

Samsung’s foldable journey has always been about learning what works and making it better. Over eight years, each generation has built on the last through advances in hardware and software and feedback from reviewers, users and the broader Galaxy community. The result is a foldable experience designed around how people actually use their phones today.

“Foldables have always challenged what people expect from a smartphone and questions and skepticism have been part of that journey from the start,” said Tarik Akad, Vice President, Mobile Experience, Samsung Canada. “Eight years of innovation have transformed the experience, but many Canadians are only now considering a foldable for the first time. By bringing those early reactions back into the conversation, we hope people will take another look, see what has changed and decide whether making the switch feels right for them.”

Ready to Take Another Look?

Karl’s verdict is just the beginning. More Re-Reviews will roll out across participating reviewers’ channels throughout November, bringing fresh perspective to the foldable conversations that started it all. Follow #GalaxyAskUsAnything and @SamsungCanada to catch the latest videos, rethink your own first impressions and see whether the latest Galaxy Z Fold8 could be the right switch for you.

Samsung Canada today announced Galaxy Campus Crew, a new national community where post-secondary students can explore the latest technology and share how it elevates the university or college experience. Samsung is inviting students across Canada to apply for one of the inaugural spots in the program.

From studying and creating to connecting with friends and getting things done, Galaxy Campus Crew members will put the latest Galaxy technology to use across university and college life. Their firsthand experiences will offer Samsung valuable insight into the tools and features that matter most to today’s students.

As part of the program, each member will receive a Galaxy welcome kit featuring the latest Galaxy products. Throughout the program, Crew members will take part in activities designed to put Galaxy technology into action, with opportunities to unlock rewards along the way.

The program launches at a moment when AI is changing the university and college experience and reshaping how students prepare for their careers. Galaxy Campus Crew gives students the opportunity to use Galaxy devices as a tool to conquer school and their everyday lives.

“Students are already defining what the next era of technology will look like, not just through what they use, but how they use it”, said Tarik Akad, Vice President of Mobile at Samsung Electronics Canada. “Galaxy Campus Crew is a two-way exchange: students will have opportunities to explore, experiment, build new skills, and connect with peers, while Samsung will have the opportunity to listen and learn from how they use technology in their everyday lives. We’re excited to see where they take it.”

Samsung is looking for Canadian post-secondary students who are curious, creative and ready to bring their perspective to the Crew. The program welcomes students discovering Galaxy for the first time as well as existing users who want to go deeper and help others explore what the Galaxy ecosystem can offer.

Students new to Galaxy can also explore the Try Galaxy experience from their current smartphone to get a taste of the Galaxy ecosystem. When they’re ready to make the move, Smart Switch [1]helps bring photos, messages, apps, settings and more to their new Galaxy device.

Applications are now open and close November 2, 2026, at 11:59 p.m. ET. Students can learn more and apply at www.samsung.com/ca/galaxycampuscrew.

[1] Wired transfers from Android devices require the receiving device to have Android 5.0 or later and the sending device to have Android 5.0 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 5.0 or later and the sending device must have Android 5.0 or later. Open Smart Switch Mobile in “Settings” on the receiving Galaxy device or download the Smart Switch Mobile app from the Galaxy Store. Data, content and apps available for transfer may vary by transmission method. Wired transfers from iOS require the receiving device to have Android 5.0 or later and the sending device to have iOS 5 or later. Transfers can be completed without a cable through a wireless connection or iCloud. For wireless connections, the receiving device must have Android 5.0 or later and the sending device must have iOS 12 or later. iCloud transfers require the receiving device to have Android 5.0 or later and the sending device to have iOS 5 or later. Open Smart Switch Mobile in “Settings” on the receiving Galaxy device or download the Smart Switch Mobile app from the Galaxy Store. For wireless transfers, download Smart Switch for iOS from the App Store on your iPhone or iPad. Data, content and apps available for transfer may vary by transmission method. Contacts, gallery, videos, calendars and reminders can be transferred wirelessly from an iOS device. It is recommended to use a wired connection when transferring diverse sets of data at once.

Foldable smartphones have reached a turning point. What was once viewed as a new and unfamiliar category is moving into the mainstream, giving Canadians new ways to work, create, multitask and stay connected. With more choice—and fewer barriers to switching—the question is no longer simply whether foldables are ready, but whether now is the moment to experience one.

That decision still comes with important questions. How durable are foldable devices? What is it like to use one every day? And have the practical barriers to leaving a current smartphone ecosystem finally become easier to overcome?

To meet that moment, Samsung Canada is launching Ask Us Anything, a new initiative that connects Canadians with people who have firsthand experience living, working and creating with Galaxy foldable devices—helping turn hesitation into practical understanding when it matters most.

After eight years of foldable innovation, Samsung has helped shape the category from its earliest days. Over that time, the conversation around foldables has evolved. What began as questions about the technology itself has become a conversation about how foldables fit into everyday life.

Ask Us Anything reflects that shift by bringing together Samsung Members, creators and experienced foldable users to share practical insights, real-world perspectives and honest answers based on everyday use.

“Samsung has spent the last eight years pioneering and advancing the foldable category,” said Tarik Akad, Vice President, Mobile Experience, Samsung Canada. “Today, foldables are attracting more interest than ever before, and the conversation is evolving alongside it. People want to understand not only what foldables can do, but what it’s actually like to live, work and create with them every day. Ask Us Anything reflects our belief that the experience gained over nearly a decade of foldable innovation should be more accessible to the people now considering the category for themselves.”

Real Questions. Real Foldable Experience.

At its core, Ask Us Anything is designed to answer the questions Canadians are already asking.

Across social media, online communities and creator platforms, experienced voices from across technology, photography, gaming, travel, productivity and lifestyle will share their perspectives on topics ranging from durability and multitasking to entertainment, creativity and everyday use.

By putting real experiences at the centre of the conversation, Ask Us Anything aims to make foldables feel easier to understand for anyone exploring the category for the first time.

The Ask Us Anything squad includes:

• Alex Voloshin, tech creator — @_technicallyalex
• Andres Vidoza, tech creator — @andresvidoza
• Cayden Wiens, Team Galaxy — @sparx.simracing
• Jon Valiagas, tech creator — @jonvaliagas
• Jules & Andy, Team Galaxy — @julesxandy
• Katarina Mogus, tech creator — @katamogz
• Kody Ng, Team Galaxy — @herokme
• Liv Biermann, Team Galaxy — @itslivb
• Matt Moniz, tech creator — @mattmoniz123
• Shahbaz Sheikh, tech creator — @airbazoo
• Tausif Hussain, tech creator — @hussaintausif
• Thao Huynh, tech creator — @thaohuynhtv

Canadians can follow #GalaxyAskUsAnything or tag @SamsungCanada with the hashtag to ask questions and see responses from the squad in real time across the internet.

Switching Has Never Been Easier

Many of the questions people have about foldables are not just about the device itself. They are about making a change.

For those considering the move to Galaxy, recent updates are designed to make the transition feel less like starting over. On compatible devices, Smart Switch[1] can now begin wirelessly with a QR code, without requiring the app to be installed on the iOS device, and can move more types of data to help a new Galaxy feel familiar sooner. Enhanced Quick Share[2] also supports direct sharing with AirDrop[3] on supported devices, helping people stay connected across ecosystems after the switch.

1. An easier start with Smart Switch: On compatible devices, scan a QR code to begin a wireless transfer without installing Smart Switch on the iOS device, then bring contacts, photos, messages, apps, settings and more to Galaxy.
2. Sharing that works across ecosystems: Enhanced Quick Share can now work with AirDrop on supported devices, helping Galaxy and iOS users send and receive photos, videos and files directly without relying on compressed messaging attachments or workarounds.
3. RCS Messaging: Keep conversations moving with richer cross-platform chats on compatible devices, including high-quality media and modern messaging features.

For those considering making the move to Galaxy, visit Switch to Galaxy to see how easy the process can be.

Because choosing a foldable should not be about starting over. It should be about discovering what’s possible.

[1] Transferable data may vary depending on the device OS (Android or iOS), OS version, and/or connection option.

[2] Available on Samsung Galaxy devices including smartphones and tablets running One UI 2.1 or later and Android OS 10 (Q OS) version or later installed. Supported PCs include Samsung Galaxy Books, including Qualcomm-based PCs released in 2020 or later (OS: Windows 10 2004 or later, Bluetooth driver: Intel version 22.50.02 or higher, Wi-Fi driver: Intel version 22.50.07 or higher). Requires Samsung Account and Wi-Fi and Bluetooth connection. The number of devices that can be shared simultaneously depends on the Wi-Fi chip hardware of the sharing device. Actual speeds may vary depending on the device, network conditions and user environment.

[3] AirDrop® is a registered trademark of Apple Inc. Your phone may temporarily disconnect from Wi-Fi networks when searching for or sharing with iOS devices.

As Canadians increasingly look to reduce their household energy consumption without compromising performance, Samsung continues to redefine the modern home through intelligent, connected appliances designed with energy efficiency in mind. From AI-powered features like AI Energy Mode to the SmartThings platform¹, Samsung’s innovations empower consumers to better understand, monitor and optimize their energy use while enjoying the seamless connected experiences that define the Samsung ecosystem. 

“Receiving the ENERGY STAR Appliances Manufacturer of the Year Award for the 8th time is an incredible honour and reinforces Samsung’s long-standing commitment to meaningful innovation,” said Scott Brown, Head of Digital Appliances, Samsung Electronics Canada. “We’re committed to developing intelligent, connected appliances that help Canadians reduce their energy use while enhancing everyday life. This recognition reflects our ongoing focus on delivering innovative technologies that make sustainable living simpler and more accessible.” 

“Congratulations to this year’s ENERGY STAR Award recipient, Samsung Electronics Canada. Through innovation, leadership, and a strong commitment to energy efficiency, organizations like Samsung are helping Canadians reduce energy use, lower energy costs, and support a cleaner economy. Their work delivers practical, energy-efficient solutions that can benefit both consumers and businesses while advancing Canada’s environmental and economic objectives. The federal government’s electrification strategy, Powering Canada Strong: A National Strategy for an Electrified Canadian Economy, highlights the importance of advancing energy efficiency to cut costs and build a more sustainable future. Thanks to their leadership, Samsung is setting an example of how to make a modern and energy-efficient Canada a reality.” – The Honourable Julie Dabrusin, Minister of the Environment, Climate Change and Nature 

This recognition reflects Samsung’s continued investment in delivering intelligent home innovations that provide meaningful benefits for consumers. Across its portfolio of home appliances, Samsung combines premium design, AI-driven experiences, SmartThings connectivity and advanced energy-efficient technologies to help Canadians build smarter, more connected homes while supporting a more sustainable future. 

¹Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. 

Samsung Canada, in partnership with Collective Arts, today named the three inaugural grand finale winners of Samsung True North Tunes along with three curator picks, marking a new chapter for a national artist-development program that attracted over 2,000 artist submissions from across the country.

The three winners were recognized as Fan Favourites selected based on votes across social media and the Samsung True North Tunes website. Apart from the grand finale winners, three additional artists who participated in the Samsung True North Tunes contest were selected by the program’s curators based on their Distinctive Sound, Marketability, Collaboration Potential and Growth Potential as they continue their music journey.

Grand Finale Samsung True North Tunes Winners:

• Josh Moore – Vancouver, BC
• Ryan Van Lee – Haliburton, ON
• Angelique Dancel – Toronto, ON

Curator Picks:

• YASSiN & Sean Terrio – Toronto, ON
• Kaiya Gamble – Calgary, AB
• Hibana – Montreal, QC

Turning Discovery into Real Career Opportunities

For the three grand finale winners and the curator picks, being selected is not the end of the journey, it unlocks the next stage. Samsung True North Tunes is designed to turn national discovery into real career opportunities by connecting emerging artists with the industry relationships, live stages, creative experiences and audiences that can help them build momentum beyond the program.

Each grand finale winner will receive individualized support based on where they are in their career, including:

• Custom Collective Arts Collaboration: A limited-edition Collective Arts craft beverage featuring original artwork created in collaboration with each artist and renowned artist Tiffany Chin for being a go-to gig poster artist in the industry.  Approx 100,000 artist-branded cans will go to market.
• Analogue Studio Recording & Video Session: A 25–minute live performance recorded straight to tape on mid-’70s analogue equipment at Lacquer Channel Mastering with a master engineer.
• 1-on-1 Executive Mentorship: Tailored multi-session mentorship matching each winner with established Canadian music veterans across A&R, management, radio, publishing, and festival curation. Participating industry partners include Craig Northey, Shannon Burns, Imani Walker, Adam Bentley, Cristina Fernandes, Kyle Fisher, Jen Cymek, Brendan McCarney, Patrick Bateman, and Aubrey Winfield
• Live Performance Pathways: Direct opportunities to perform on stages across Canada through Collective Arts venues and partner showcase networks, including the Canadian Elite Basketball League (CEBL)
• Samsung Tech & National Reach:  The three grand finale winners will receive a Samsung 65″ The Frame TV and Sound Tower Outdoor Speaker, alongside paid media amplification, a custom vinyl and a True North Tunes trophy

*Curated Picks will receive: studio recording time, executive mentorship, and their own Collective Arts custom beer cans.

“The depth of talent and passion we’ve seen throughout Samsung True North Tunes is inspiring,” said Tafari Jilany, Head of Corporate Marketing, Samsung Canada. “Our three grand finale winners and curator picks represent the next wave of Canadian music. Through Samsung technology and a national platform, we are proud to give these artists the exposure and tools they need to reach new audiences and take their careers to the next level.”

“Building a career as an emerging artist today is about much more than just making good music, it’s about finding your circle and navigating a complex industry,” said Toni Shelton VP Brand & Strategy at Collective Arts. “Samsung True North Tunes serves as a bridge between talented musicians and the broader ecosystem around them. By putting these artists on stages, introducing them to key industry networks, and pairing them with experienced mentors, we’re creating a conduit for meaningful relationships that will continue to support them long after the program wraps.”

The Next Stage for the Three Grand Finale Winners and Curator Picks

To celebrate the winners, Samsung Canada and Collective Arts will host an exclusive showcase on November 21, 2026, at the Collective Arts venue in Toronto.

The evening will feature live performances, the official unveiling of their custom-designed Collective Arts beverage cans, and an industry mixer bringing together mentors and music partners.

Building on its inaugural year, Samsung True North Tunes is expected to return in 2027, continuing to create opportunities for emerging Canadian artists to connect with new audiences, industry relationships and experiences that can help move their careers forward.

Canadians can meet the three grand finale winners and curator picks, discover their music and follow what comes next in their True North Tunes journey at: truenorthtunesmusic.ca.

About Collective Arts

Collective Arts is a lifestyle beverage company founded on the belief that creativity should be part of everyday life. Since 2013, the brand has supported and featured thousands of artists and musicians from around the world, using its platform to bring art, music, and culture into everything it creates.