But switching should be the easy part.

That’s why Samsung built a connected experience designed to remove friction before, during and after the move to Galaxy. With Try Galaxy, Smart Switch and Quick Share, users can explore the Galaxy experience, bring over the content that matters most and stay connected across devices.

It starts before a new phone is even in someone’s hands.

Try Galaxy gives users the chance to experience the Galaxy interface directly from their current smartphone through an interactive web app. From navigating One UI to exploring Galaxy AI features and everyday productivity tools, users can get a feel for the Galaxy experience before deciding to make the switch.

Once they’re ready, Smart Switch makes moving to Galaxy a seamless process. Photos, videos, contacts, messages, apps and settings can all be transferred from compatible Android and iOS devices, enabling users to pick up where they left off instead of starting from scratch.

The experience continues after setup with Quick Share, which simplifies file sharing between compatible Galaxy devices and Windows PCs, as well as iOS and macOS devices via AirDrop. Whether collaborating on an important document with colleagues, sharing family photos or moving videos between personal devices, Quick Share helps keep everything connected.

“We’ve focused on removing the barriers that have traditionally made switching feel like a chore,” said Tarik Akad, Head of Mobile, Samsung Electronics Canada. “Whether someone wants to try Galaxy before making a decision, transfer years of memories or stay connected across devices, we’re making it easier than ever to join the Galaxy ecosystem.”

Try Galaxy, Smart Switch and Quick Share work together to reflect Samsung’s broader Why Galaxy vision: making technology work around people’s lives, rather than the other way around.

Samsung’s commitment to customers doesn’t end once a device leaves the store. From award-winning customer satisfaction to flexible device protection through Samsung Care+, the company remains invested in giving Canadians confidence throughout the life of their Galaxy devices.

That commitment has earned industry recognition. Earlier this year, Samsung Electronics was recognized as the top-rated cell phone manufacturer in customer satisfaction by the American Customer Satisfaction Index (ACSI).

This recognition reinforces Samsung’s ability to blend reliability and innovation on an award-winning scale.

Whether it’s replacing a cracked screen, accessing certified repair services or getting expert assistance when questions arise, Samsung Care+ is designed to help customers get back to what matters with as little disruption as possible. The program provides protection against accidental damage, 24/7 access to Samsung-certified technicians and dedicated customer support, helping extend the value of Galaxy devices throughout their lifetime.

Recognizing that every customer’s needs are different, Samsung recently introduced a monthly payment option for Samsung Care+, making device protection more flexible and accessible.

“Technology should make life easier, and that includes the support behind it,” said Tarik Akad, Head of Mobile, Samsung Electronics Canada. “Our goal is to deliver an ownership experience that customers can count on from day one. Whether it’s through award-winning service, trusted support or flexible protection with Samsung Care+, we’re committed to helping Canadians get the most from their Galaxy devices.”

Technology, in some form, is crucial in everyday life. Naturally, customers are looking for brands they can rely on to ensure that tech works for them.

Samsung continues to invest in making ownership simple, dependable and rewarding, reinforcing that excellence is measured both by what’s inside a device and by the support behind it.

To learn more about Samsung Care+, visit samsung.com/ca/offer/samsung-care-plus/.

Join us as we unveil the newest additions to the Galaxy portfolio, which has defined the foldable category. Combining intelligent capabilities with innovative form factors, the next generation of Galaxy devices is set to deliver more personal and adaptive experiences and set a new standard for the AI era.

The event will be streamed live on Samsung.com, Samsung Newsroom and Samsung’s YouTube channel beginning at 9 a.m. EDT, 6 a.m. PDT and 2 p.m. BST.

Make sure to register at samsung.com/ca/unpacked for upcoming teasers, trailers, and updates ahead of Galaxy Unpacked July 2026. You will also receive exclusive benefits like: a $50 e-voucher towards a 2026 Galaxy device, a chance to win 1 of 10 $500 e-voucher towards your next purchase, as well as a chance to win a 65” The Frame Pro TV. In addition, you can save up to $1,500 on a 2026 Galaxy device with an eligible trade-in.

AI will be no different.  

Where AI Meets People

AI is getting smarter faster, and this will continue. But to change how people live, it must answer: where, how and into whose hands does this intelligence reach? This will define AI’s next chapter.  

AI no longer merely answers. It is entering an agentic age, taking action on our behalf while the person carries the final decision. But to act for someone, it must first know them.  

That is why it matters where AI meets people. The entry points are where AI understands a person and builds trust. The best AI experiences will come from the devices that know the user best.  

This is what Samsung has spent years building. The phone is closest to us, with us daily. The tablet is where we create and learn. The watch reads signals like sleep and heart rate. The TV and connected home appliances add context from where we live. And new form factors, from foldables to intelligent eyewear, expand where AI meets us. Together, a fuller picture of a person’s needs forms.  

These entry points are powerful together. Signals from across devices become timely assistance: sleep tracked by your watch shapes tomorrow’s schedule, with information always available. AI at its best works quietly in the background, bringing these moments into a cohesive experience. That is why we have spent years building an ecosystem not just to reach, but to connect more moments.  

Built on Openness and Trust

Samsung does not do this alone. The platforms that changed the world were the most open. The web was. So were mobile operating systems. With SmartThings, we brought devices, services and partners into one connected experience, shaping industry open standards. Openness lets the best ideas reach people faster. And we don’t simply layer intelligence on top, but design how AI works at the centre so it serves each person in context.  

But openness alone is not the goal. The harder task is turning intelligence into something personal and trustworthy. The best intelligence in the world should reach people through their everyday devices. But what makes it personal is understanding the user and keeping that understanding safe. That is our responsibility. 

As AI becomes more personal and agentic, trust becomes the foundation. People need to know what AI is doing for them and remain in control.  

The Next Chapter of Galaxy

This is why trust isn’t added at the end. Samsung Knox protects each Galaxy device and now the connections between them. As intelligence moves across devices, protecting what flows between them is crucial. The most personal data stays on the device so people can understand how AI is working, staying in control.  

That same understanding shapes the devices we build. The more personal and capable AI becomes, the more form matters. As AI helps us with more at once, a screen that flexes and folds expands what is possible. This is what makes foldables special: they fold into your hand, opening a larger stage. On this journey, Samsung has continued to make foldables thinner, lighter, stronger and more immersive. 

AI is also essential for health. How we sleep, recover and look after ourselves—daily choices add up. A device close to us, like a watch, tracks these signals ensuring a better day.  

The upcoming Galaxy Unpacked is where we will show what’s next in bringing all this together: more personal, natural AI experiences on a foundation more partners can build on. The question that opens the next era is not who has the smartest AI, but who understands people best, and turns that understanding into experiences they can trust.  

We intend to take this path with openness and responsibility, beginning with the device already in your hands. We open this next chapter together at Galaxy Unpacked. 

On July 22, Samsung will host Unpacked in London, U.K. Join us as we unveil the next chapter of Galaxy innovation. Click here to learn more.  The event will be streamed live on Samsung.com, Samsung Newsroom and Samsung’s YouTube channel beginning at 9 a.m. EDT, 6 a.m. PDT and 2 p.m. BST. 

In anticipation of the next chapter in Galaxy innovation, one thing remains clear: Samsung is shaping the foldable experience through purposeful refinement, thoughtful design and a relentless focus on what people need from their devices.

Long before foldables became one of the industry’s most closely-watched categories, Samsung was investing in the technology that would help make them a reality. In 2018, the company unveiled its Infinity Flex Display, which enables more immersive viewing and improved multitasking capabilities without sacrificing portability. The first Galaxy Fold went to market the following year, with the Galaxy Z Flip debuting in early 2020 as a new form factor.

Those moments were more than product launches. They established the foundation for an emerging category. And in the time since, Samsung has made continued advancements in durability, performance and user experience.

As foldables have gained momentum and the category has expanded, Samsung remains focused on the details that matter most. Each iteration has improved on the last, informed by customer feedback and real-world experience. The result is a portfolio of devices that has helped turn foldables from a futuristic concept into a trusted choice for millions of users around the world.

“Our job has always been to make the foldable technology feel more natural, more intuitive and more useful,” said Tarik Akad, Head of Mobile, Samsung Electronics Canada. “That’s been our focus from the beginning. Every improvement has been guided by how people use their devices, and those insights continue to shape where we believe foldables can go next.”

The capabilities of smartphones have expanded well beyond calls and texts, and the expectations will continue to evolve. Years of refining foldables give Samsung a unique perspective on the future of mobile technology – and how to build devices that meet the moment.

That journey is far from over.

Once again, Samsung is preparing to redefine what’s possible, building on years of engineering and ambition that have shaped the foldable category from the beginning.

“Digital classrooms depend on the right balance of advanced hardware, intelligent software and intuitive user experiences,” said Hyoung Jae Kim, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “By bringing together AI and seamless connectivity, Samsung’s interactive display solutions are designed to support a more flexible, connected learning environment in which teachers and students can thrive.”

Samsung AMS: Personalizing the Shared Display Experience

In schools where multiple teachers use the same classroom display throughout the day, access and privacy can become daily challenges. Samsung Account Management Solution (AMS), which comes pre-installed on compatible Android-based Samsung Interactive Display lineup models, allows each teacher to access their own account using a QR code or an NFC-enabled ID card.[1] This streamlined sign-in experience helps schools support shared devices without relying on local profiles tied to a single display.

With Home Personalization, Samsung AMS supports cloud-connected profiles, allowing teachers to access their preferred layout, wallpaper, bookmarks, app shortcuts, files and settings when they sign in to compatible displays in different classrooms. This transforms any shared display into a personalized teaching workspace, giving teachers a consistent experience from room to room.

For added security, teachers can instantly activate a screen lock when they need to leave the classroom for brief amounts of time.

As schools add more connected displays, IT teams need a simpler way to manage users, devices and classroom permissions. Samsung Education Portal provides a central location for IT managers to register teachers and enroll devices. In terms of user management, NFC binding links NFC cards to teacher accounts so staff can sign in to shared displays with their assigned cards. IT teams can also enable Samsung AMS on selected displays and manage account access when needed, allowing classrooms to stay ready for the next teacher.

Samsung Education Portal also includes Tags, a feature that lets IT teams group displays by school, building or classroom. The same tags can support emergency alerts, enabling schools to push preconfigured alerts to selected Samsung Interactive Displays through major notification platforms like InformaCast and Raptor.[2]

Samsung AI Assistant: Supporting More Efficient Teaching and More Active Learning

Samsung AI Assistant provides AI tools for common classroom tasks directly on compatible Android-based Samsung Interactive Displays. The app supports content discovery, transcription, summaries and quizzes, helping teachers encourage student focus, participation and comprehension throughout lessons.

With Circle to Search[3], teachers can circle on-screen text or images to find related information, visuals, videos and web links without leaving the display. Results can also be used in other classroom apps, such as Samsung Whiteboard, so teachers can bring supporting materials into the lesson more easily. Live Transcript converts spoken instruction into real-time text on the screen, making lessons easier to follow for students with hearing impairments, as well as multilingual learners.[4]

Samsung AI Assistant also includes AI Summary and AI Quiz. Using recorded lesson content, AI Quiz generates questions that allow teachers to assess student comprehension in real time. This keeps students engaged through the end of the lesson, while giving teachers immediate visibility into class performance, such as the overall correct answer rate. With Single Sign-On for Samsung AI Assistant through Samsung AMS, teachers can return to previous lesson materials, including AI-generated summaries, without signing in again.

Samsung Brings More Choice to Classroom Display Technology

Samsung AI Assistant is currently available following its April release, while Samsung AMS will be available beginning in July alongside related Samsung Education Portal updates.[5]

Samsung’s Android-based Interactive Display portfolio gives schools a range of options for classrooms, media rooms and shared learning spaces, with three new models: WAF-S, WAFX-PS and WAHX-M.[6] These models, along with the existing WAF and WAFX-P series, support Samsung AI Assistant and Samsung AMS.  The lineup is also EDLA-certified,[7] providing seamless access to services like Google Classroom and Google Drive, which further enrich the educational experience.

WAF-S and WAFX-PS build on previous models (WAF, WAFX-P) with an Android OS upgrade to Android 16. The new OS includes improvements in usability, accessibility, security and privacy. The upgrade gives schools a more advanced display experience while preserving the familiarity of the core product.

WAHX-M introduces a 98-inch option to Samsung’s Interactive Display portfolio for the first time, supporting larger spaces such as lecture halls and conference rooms. Available in 65-, 75-, 86- and 98-inch sizes, WAHX-M supports on-device AI features[8] such as voice command, AI calculator and text-to-speech, along with Samsung AMS and the Samsung AI Assistant app.

For more information, visit Samsung Canada’s website.

[1] NFC-enabled sign-in availability may vary by model.

[2] This feature requires integration with a compatible notification platform.

[3] This solution is based on Google’s Gemini API and incorporates our proprietary features tailored specifically for educational products. As a result, the user experience (UX) and usability may differ from the Circle to Search used on mobile devices.

[4] Supported languages for Live Transcript may vary by model and region.

[5] Feature available in selected regions, markets and models only. Feature may be suspended or terminated without notice.

[6] Model availability and launch timing may vary by region.

[7] Enterprise Devices Licensing Agreement, a program Google introduced at the end of 2022 to help solutions providers offer devices with built-in Google Mobile Services.

[8] Supported languages for on-device AI features may vary by region.

Samsung Electronics Co., Ltd. today announced the Galaxy A27 5G, a device that refines everyday mobile use with an immersive display, reliable performance and thoughtfully integrated AI features. Building on the popular Galaxy A26 5G, Galaxy A27 5G introduces meaningful enhancements that make the experience easier and more intuitive for more users.

More Screen, Less Distraction

For smoother and more seamless viewing, Galaxy A27 5G features a 6.7-inch Super AMOLED display with a 120 Hz refresh rate. It also introduces an upgraded Infinity-O display, which minimizes the visible camera area through a discreet punch-hole design. Together with a reduced and more balanced bezel, this adds screen space and removes distractions to keep content front and center. With a slim 7.8 mm body, Galaxy A27 5G is designed to feel comfortable in the user’s hand throughout the day.

Everyday Performance, Enhanced

Powered by the Snapdragon® 6 Gen 3 Mobile Platform,[1] Galaxy A27 5G feels more responsive throughout the day, whether users are switching between apps or busily handling multitasking. A boost in GPU performance delivers smoother graphics for gaming and streaming, while the latest high-speed memory enables faster data transfer speeds and improved power efficiency. Together, these upgrades help Galaxy A27 5G deliver an everyday experience that users can count on.

Galaxy A27 5G also introduces a 12 MP front camera that captures a wider range of brightness and richer colours, resulting in more natural-looking selfies in a variety of lighting conditions.

Awesome Intelligence for Everyday Tasks

Upgrades to the existing suite of AI features make mobile intelligence more accessible. Circle to Search[2] with Google now supports multi-object recognition, allowing users to search for multiple items within an image at once, from outfits to accessories, in a single step. It also allows outfits to be virtually tried on directly from search results, helping users to explore new styles from anywhere.

Object Eraser[3] now delivers more precise results, making it easier to remove unwanted distractions with more natural-looking edits. Additionally, Voice Transcription[4] in the Voice Recorder app can now translate as it transcribes, making it easier to capture meeting notes in 22 languages.

Building on the Awesome Intelligence[5] experiences introduced earlier this year, Galaxy A27 5G supports a choice of AI assistants, including Google Gemini[6] and Perplexity.[7] Deeper integration across more native Galaxy apps — including Gallery — supports faster, more intuitive everyday interactions. Galaxy A27 5G now supports Bixby[8] as a conversational device agent, enabling seamless control of settings and features through natural language.

Built on Samsung Knox with hardware-backed protection from Knox Vault,[9] Galaxy A27 5G helps to keep sensitive data secure, making device protection easier and more intuitive than ever before.

Availability

Galaxy A27 5G will be available starting July 3 in select markets in Black, Blue, Light Green and Light Pink.[10] For added peace of mind, Samsung Care+[11] offers comprehensive coverage optimized to users’ needs, including tailored benefits that help to protect the value of the device.

For more information on Galaxy A27 5G, please visit: Samsung Newsroom, Samsung Mobile Press or Samsung.com.

Specification Table

[1] Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries.

[2] Circle to Search is a trademark of Google LLC. Service availability may vary by country, language or device model. Requires an internet connection. Users may need to update Android and Google app to the latest version. Works on compatible apps and surfaces. Results may vary depending on visual matches. Accuracy of results is not guaranteed.

[3] Results may vary depending on shooting conditions, including multiple subjects, being out of focus or moving subjects.

[4] Voice transcription feature requires Samsung Account login. Only available on the pre-installed Samsung Voice Recorder app or files recorded using the pre-installed Samsung Phone app. Voice recording feature in the pre-installed Samsung Phone app may not be supported in some countries. Audio files must be under 3 hours in duration to be processed. Accuracy of results is not guaranteed. For details, please visit https://www.samsung.com

[5] Samsung Account login may be required to use certain Samsung Intelligence Features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by Intelligence Features. Availability of Awesome Intelligence features may vary depending on the region/country, OS/One UI version, device model or phone carrier. Awesome Intelligence service may be limited for minors in certain regions with age restrictions over AI usage.

[6] Gemini feature requires an internet connection and Google Account login. Service availability may vary by country, language or device model. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts. Accuracy of results is not guaranteed.

[7] Menu names, paths, and screen layouts may vary depending on your device model, software version, or app version. This feature may vary depending on your country, language, model, or app. If the Perplexity app does not appear in the voice wake-up app list, update both the Voice wake-up app and the Perplexity app to the latest version from the Galaxy Store, then try again. Language support for Perplexity may vary by country.

[8] Service availability may vary by country/service provider/language/device model/OS version.

[9] Security features or hardware/software architecture of Samsung Knox Vault on Samsung Galaxy A series smartphones may differ from those on Samsung Galaxy flagship devices, including S series, Z series, S FE series smartphones and Tab S series tablets launched from 2021 onwards. Availability of Samsung Knox Vault may vary depending on the device model.

[10] Colour availability may vary depending on country or carrier.

[11] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/. Care at home and abroad: When in need of Samsung Care+ services during travel, users should contact the visiting country/region’s local customer services center in advance for Samsung Care+ availability.

[12] Memory/storage options and availability may vary by country, region or carrier. Available memory/storage capacity is subject to preloaded software.

[13] Galaxy A27 5G is rated as IP64. Based on lab test conditions for spraying 10 liters of freshwater per minute from all angles for 5 minutes. Not recommended for beach or pool use. Water and dust resistance of the device is not permanent and may diminish over time due to normal wear and tear.

The milestone sets a benchmark for the next-generation mobile memory market as the enhanced performance is expected to allow mobile device users with reduced latency and faster response times when running large language models (LLMs) in on-device AI environments

“In the era of on-device AI, storage devices are evolving into a key driver defining AI experiences,” said Jangseok Choi, head of Memory Product Planning at Samsung Electronics. “As we successfully move beyond the development stage of the industry’s first UFS 5.0 solution, Samsung is setting a new standard for storage on the go and will continue to drive innovation for the next-generation mobile platform market.”

Generative AI is rapidly shifting from the cloud to the device, driving a surge in the scale of data required for local processing. As a result, storage is evolving from a medium used primarily to store data to core infrastructure that supports AI computation.

Samsung’s UFS 5.0 integrates the latest embedded memory interface standard from JEDEC, achieving high performance levels with a bandwidth of up to 10.8 gigabytes per second (GB/s).

The new storage solution delivers a sequential read speed of up to 10.8GB/s and a sequential write speed of up to 9.5 GB/s, speeds that are respectively more than twice as fast as those of the previous UFS 4.1 standard. This significant advancement enables much faster storage and processing of large data for on-device AI applications.

Power efficiency in Samsung’s UFS 5.0 is also improved compared to the company’s UFS 4.1 solution. This is achieved by implementing a number of new innovations, including clock gating and multi-voltage technologies. These enhancements help to considerably reduce the power required to transfer the same amount of data, drastically lowering overall power consumption and extending the battery life of next-generation mobile devices.

Samsung has engineered the UFS 5.0 solution into an ultra-compact package measuring just 7.5mm x 13mm x 0.9mm — making it 16.7% smaller than its predecessor. This form factor significantly boosts design flexibility and internal space utilization for a wide range of applications, including mobile, wearable and extended reality (XR) devices.

Samsung will begin mass production of its UFS 5.0 in the fourth quarter of this year in a variety of capacities up to one terabyte (TB). Through this breakthrough in UFS 5.0 technology, Samsung continues to innovate and plans to scale up supply to meet the growth of next-generation device markets.

Wearable technologies have become a widely available and cost effective way to capture continuous, real-world health data, making them extremely appealing for clinical research. However, many research programs struggle to translate wearable-generated signals into clinically meaningful evidence.

Samsung is addressing this challenge through an integrated approach that combines its latest advancements in wearable technology with clinically validated measurements, including bioelectrical impedance analysis (BIA) and electrodermal activity (EDA), as well as Software as a Medical Device (SaMD) features such as obstructive sleep apnea (OSA) and Atrial Fibrillation (AFib) detection, biomarker development expertise, and research-related technical infrastructure designed to support evidence generation across the research lifecycle.

“The future of clinical research is increasingly collaborative and brings together technology, scientific expertise and research partners to generate a deeper understanding of human health,” said Jongmin Choi, Head of Health R&D Group, Mobile eXperience (MX) Business, Samsung Electronics. “Through our collaboration with Alcedis, Samsung is unlocking new opportunities for biomarker development, digital endpoint innovation and evidence generation — throughout the research lifecycle.”

Samsung’s research platform starts with its cutting-edge devices and biosensors featured on the Galaxy Watch that enable continuous collection of physiological data in real-world environments for users that have consented to this collection. With cutting-edge wearable technology and a collaborative approach developing measurement methodologies that provide a foundation for scientifically meaningful digital biomarkers and endpoints, Samsung’s research platform allows for faster study setup with fine-grained control of biosensors and access to participant and device level nsights and biosensor data with respect to the study and established protocols.

As healthcare shifts toward more connected, data-driven models of care and research, Samsung is helping bridge the gap between everyday health monitoring and scientific discovery — enabling a new era of evidence generation that brings researchers closer to real-world insights and helps accelerate innovation across the healthcare ecosystem.

“The future of clinical research depends on our ability to capture meaningful health data beyond traditional clinical settings,” said Hanno Härtlein, CEO of Alcedis. “Our collaboration with Samsung brings together complementary strengths and scalable infrastructure to help advance endpoints and biomarker development, to accelerate evidence generation and support the development of more patient-centric healthcare innovations.” Under our collaboration, Alcedis will lead study execution and participant engagement, while Samsung will provide its advanced wearable technology and research infrastructure to support evidence generation.

When developing the new Galaxy Buds4 Pro, Samsung focused heavily on completely reimagining how an earbud captures and transmits the human voice. Their first objective was to develop a brand-new Sensor Fusion technology — ensuring a user’s speech can cut through the noise with absolute clarity.

What is Sensor Fusion and How Is it Important for Call Quality?

When it comes to taking calls, an earbud’s microphone is much farther from your mouth than a phone’s, making your voice highly susceptible to being drowned out by ambient noise. For traditional earbuds relying on a single sensor, this physical limitation often means compromised call quality, especially when ambient noise is louder than the user’s voice.

To overcome this, Samsung engineered an environment-aware sensor fusion system for Buds4 Pro. Instead of relying on one input, Samsung’s technology intelligently combines multiple sensors to recognize and adapt to the surrounding environment.

Buds4 Pro is equipped with three microphones — two external microphones directly capture a user’s voice, while a third internal microphone detects speech transmitted within the body. A Voice Pickup Unit (VPU) sensor based on bone conduction also detects the head’s physical vibrations when a user speaks.

• A cutaway of Galaxy Buds4 Pro — three microphones and a VPU sensor work in harmony to precisely reconstruct voice data.

The voice data then activates a noise reduction algorithm that allows Buds4 Pro to precisely isolate and comprehensively reconstruct the user’s voice from surrounding noise with pinpoint accuracy, ensuring clear communication even in the most chaotic environments.

How Sophisticated Is the Buds4 Pro’s Noise Reduction Algorithm?

An AI-based system called a Deep Neural Network (DNN) — modeled loosely on the structure of the human brain — serves as the core noise reduction technology within Buds4 Pro’s sensor fusion architecture. Typically, software this powerful requires massive computing power that simply cannot fit inside a tiny earbud. However, Samsung meticulously optimized its algorithm for on-device processing, slashing the processing load to roughly 10% of the original computational requirements and shrinking the model size to just 30%, successfully bringing powerful AI voice processing to a compact earbud form factor.

But blocking noise isn’t enough to guarantee true call clarity — the earbuds must also make sure your voice sounds natural. To do that, Buds4 Pro analyzes past, present and predictive sound data to instantly adapt to rapidly changing environments. Samsung also upgraded its algorithm to capture 16 times more vocal detail than previous models. Because of this massive boost in precision, every part of your speech — from high-pitched tones to sharp consonants and subtle word endings — remains crisp and easy to understand, no matter how loud your environment gets.

Buds4 Pro even accounts for natural body movements that can cause the earbuds to shift, causing ‘fit leakages’ that allow unwanted background noise to seep in. To counter this, Buds4 Pro continuously analyzes signals from the inner and outer microphones to estimate leakage in real time, dynamically adjusting the audio to keep the call crystal clear.

Furthermore, Buds4 Pro’s superior DNN-powered voice clarity is truly maximized when paired with a Galaxy smartphone, harnessing a Super Wideband[1] (SWB) connection of up to 16 kHz to deliver exceptionally rich and natural voice quality.

• Voice data output before Buds4 Pro’s noise reduction algorithm is applied.

• Voice data output after Buds4 Pro’s noise reduction algorithm is applied.

How was Buds4 Pro’s Call Quality Tested for the Real World?

To ensure Buds4 Pro delivers exceptional call quality in the real world, Samsung brought the real world into the lab using massive wind generators to recreate acoustic scenarios based on actual location recordings.

In addition to lab testing, Samsung conducted extensive field tests in the noisiest everyday environments including bustling cafes, loud department stores and echoing train stations. They even tested call quality while walking outdoors late at night and riding in cars with the windows rolled down — all to perfect the earbuds’ performance in truly authentic, real-world scenarios.

Ultimately, Galaxy Buds4 Pro proves relentless engineering and technological innovation can shatter the physical limitations of true wireless earbuds. By merging an intricate sensor fusion technology with highly optimized algorithms — and validating it through exhaustive real-world testing — Galaxy Buds4 Pro offers an unprecedented level of call clarity, helping you find your voice, anywhere.

[1] Super wideband (SWB) call is available on Galaxy S26 series, S25 series, Z Fold7, Z Flip7, Z Fold6, Z Flip6, A56, Tab S11 series and Tab S10 series with One UI 6.1.1 or above. Additional devices may be supported in the future. Super wideband call is available regardless of the call app. SWB may not be supported depending on the mobile network between devices.