Developing wearables with the optimal fit and comfort remains a difficult yet crucial challenge. Not only do these factors make the device feel more seamless to use, but they are directly tied to maximizing overall performance and sensor accuracy. However, the fact that each person’s anatomy is completely unique presents a major hurdle. But what if there was a way to meticulously engineer comfort, fit and sensing so precisely, it could deliver the optimal experience for nearly everyone?

Samsung’s solution is Computational Design. This multidimensional process harnesses AI and advanced computing to analyze hundreds of thousands of quantitative and qualitative data points to generate, test and refine product designs with greater precision. The result is a fundamental shift from subjective feedback to objective, data-driven engineering, creating superior products with the optimal fit for the widest range of users.

That description captures computational design in the abstract — like a dictionary definition. To understand how computational design is actually used to create superior wearables, Samsung Newsroom visited the Samsung Design Innovation Center (SDIC) in San Francisco, home to the Computational Design Lab.

Federico Casalegno, EVP and Head of the Samsung Design Innovation Center

 

Spearheading the SDIC is Federico Casalegno, Executive Vice President and Head of the Samsung Design Innovation Center, who has spent the past two decades mastering the practice of computational design and leading the implementation of this core concept into Samsung’s product development. We sat down with Federico to discuss how SDIC employs computational design as a primary tool to create and optimize experiences for Samsung’s wearables, particularly the Galaxy Buds4 series.

Q. Tell us about SDIC’s role.

At SDIC, our mission is to deliver meaningful experiences by understanding people and their evolving lifestyles — always in the context of human-centered design. Ultimately, we want to delight customers and create products that help people live happier, healthier, more creative and more productive lives, while building a better future for all and preserving the environment. To achieve this, SDIC brings together the power of design and creativity with data-driven decision-making. Supported by AI, machine learning, robotics and advanced computing, our talented, multidisciplinary team of designers is constantly pushing the boundaries of what’s possible, delivering unparalleled user experiences and real, tangible benefits.

▲ At SDIC, design is combined with AI, data and computing to achieve maximum comfort for wearable devices.

 

Q. What exactly is computational design and what is the philosophy behind it?

While we live in a unique era of technological innovation, Samsung’s approach to design was always deeply human-centered as we believe that technology without humanity is merely perfection without purpose. Computational design is how we bring this philosophy to life — it is the process of harnessing the immense power of AI, data and computing to design products for people, rather than expecting people to adapt to our products. This approach helps us to create devices that are fundamentally functional, intuitive, comfortable and beautifully crafted. Today, this methodology is applied all across our wearable portfolio, including Galaxy Watch8 series and Galaxy Buds4 series.

▲ The computational design process involves various state-of-the-art testing equipment, including 4D scanning.

 

Q. How does computational design turn the ‘fit’ of a device into an objective, measurable metric?

For developing something as personal as a wearable that remains in contact with you for extended periods, fit is an essential element. It’s not just about comfort though; a secure fit is also needed for maximizing the precision of the device’s sensors. However, traditional design methods fail to measure wearability objectively, as they only rely on a small sample of people for product testing.

Computational design fundamentally changes this. By leveraging massive, digitalized datasets and advanced AI simulations, it transforms wearability into a quantifiable metric that allows Samsung to measure comfort and fit like never before. By being able to consider all the unique shapes and curves of the human ear or the wrist through computational design, our designers are equipped with trustworthy, objective insights that are difficult to attain through traditional methods.

▲ Optimal design parameters are derived through AI and physics-based simulations, which are then cross-verified with robot testing.

 

Q. Tell us in detail how the computational design process works in the lab and how it was implemented in the Galaxy Buds4 series.

Our computational design process relies on three elements: real people, digital twins and robots. We capture 3D and 4D scans of a diverse global audience, integrating precise anatomical data to create ‘digital twins.’ We then run AI and physics-based simulations, cross-validating the results with physical robot testing.

For the Galaxy Buds4 series, we applied this exact process to achieve perfect wearing comfort and premium sound. We analyzed hundreds of millions of global ear data points and ran more than 10,000 simulations to perfect the new blade design. This objective data led us to subtly reduce the size of the main head¹ and refine the angle of rotation — minor adjustments that resulted in a dramatic, universally validated increase in stability and comfort.

Q. How does Samsung’s computational design ultimately benefit the users?

Samsung’s computational design process is powered by a unique proprietary dataset built exclusively from within Samsung and our team has developed several specialized AI programs based on this data. This combination gives us unique insights while we constantly innovate our design processes and methods. For Galaxy Buds and Watch specifically, this translates into improved wearing comfort, stability and sensor accuracy — key factors that elevate both the user experience and product performance.

▲ Samsung’s lineup of wearables, such as Galaxy Buds4 series, Galaxy Watch8 series and Galaxy Ring, all incorporate computational design in its development process.

 

Q. Looking ahead, how do you see Computational Design evolving over the next decade?

Computational design is now a foundational element of Samsung’s development process across all our wearable products. Our goal remains to maximize wearability, fit, comfort and sensor performance to ultimately serve the people using it.

Looking ahead, the true power of this process is its continuous evolution. As our dataset continues to grow, custom AI tools will drive more accurate simulations and deeper insights. These advancements will not only further improve product wearability, but also unlock exponential innovations down the line that lead to an entirely new category of wearables that can redefine the boundaries of user experience. Ultimately, this symbiotic partnership between computational design and AI frees our designers to be more creative, empowering us to deliver measurably superior products and experiences for the people who use them.

Samsung Electronics, together with global healthcare company Abbott, is bringing immersive extended reality (XR) experiences to blood donation scenery, using Galaxy XR to make the process more comfortable and engaging for donors.

On June 2, 2026, Samsung and Abbott partnered with the Korean Red Cross to conduct Korea’s first XR-powered blood donation campaign at Samsung Digital City in Suwon. The campaign was held in recognition of World Blood Donor Day, in which Samsung employees experienced immersive meditation content while donating blood, with Korean Red Cross personnel on-site throughout the event.

Following the XR-powered blood donation campaign in Korea, Samsung and Abbott are preparing to expand the program through upcoming activations at major global events in the United States and Malaysia. These efforts aim to bring the Galaxy XR donation experience to more donors, healthcare professionals and blood bank stakeholders around the world.

▲ Samsung employees use Galaxy XR while donating blood during the campaign at Samsung Digital City.

Enhancing the Blood Donation Experience

After putting on Galaxy XR, donors enter a calming, Zen garden-inspired environment. Using only gaze-based interaction — no controllers, no hand gestures — they plant virtual flower seeds simply by looking at them. Over three to five minutes, flowers and trees bloom around them as music created in collaboration with the Chicago Symphony Orchestra plays in the background.

“As the boundary between the physical and digital worlds continues to blur, blood donation no longer has to be a stressful experience,” said James Park, EVP of the Global Mobile B2B Team at Samsung Electronics. “Through this initiative, we hope to demonstrate how Galaxy XR can extend beyond entertainment and productivity to create lasting social value.”

“Samsung Galaxy XR, powered by Android XR, represents a significant advancement for our mixed reality blood donation program,” said Miguel Carrazza of the Transfusion Medicine division at Abbott. “It is well-suited for healthcare settings, allowing medical staff to monitor donors more easily while helping them stay naturally engaged. Through our partnership with Samsung, Abbott is seeking opportunities to further expand the overall blood donation experience.”

Expanding Access to XR-Powered Donation

Since 2016, Abbott and Red Cross organizations have conducted blood donation campaigns in nearly 30 countries. Building on that foundation, Samsung and Abbott have introduced Galaxy XR into donation settings across multiple countries, with momentum growing ahead of major upcoming events.

▲ (From left) Samsung employees Geunwoo Park and Gangsu Kim participate in the blood donation campaign.

“I try to donate blood at least once a year, but it can feel a little boring since you have to sit still,” said Geunwoo Park of the Networks Business at Samsung Electronics, who donated during the campaign. “Using Galaxy XR made it more enjoyable because there was something engaging to watch.”

“It was a unique experience to try Galaxy XR while donating blood,” said Gangsu Kim of the Visual Display Business at Samsung Electronics, making his 20th blood donation. “I found the interactive content especially fascinating because it responded to where I was looking.”

Looking Ahead

The initiative continues to grow. At the Augmented World Expo (AWE) in Long Beach, California, running June 15–18, 2026, Samsung and Abbott will host a four-day blood drive, bringing the Galaxy XR donation experience to thousands of attendees from across the XR ecosystem. Later in June, the initiative will be showcased at the International Society of Blood Transfusion (ISBT) Congress in Kuala Lumpur, Malaysia, where more than 100 blood bank decision-makers from around the world will have the opportunity to share the experience.

Through these engagements, Samsung and Abbott are working to expand access to XR-powered donation experiences for donors, healthcare professionals and blood bank organizations worldwide.

That growing demand for premium mobile experiences is reflected in two major industry recognitions for Samsung and the Galaxy S26 Ultra. According to the 2026 American Customer Satisfaction Index Survey (ACSI)[1], Samsung ranked #1 in customer satisfaction among cell phone manufacturers with an ACSI score of 81. In addition, the Galaxy S26 Ultra was named Consumer Reports[2] top-rated smartphone across leading manufacturers.

Together, the recognitions highlight Samsung’s continued commitment to delivering premium mobile experiences through devices like the Galaxy S26 Ultra, where advanced agentic AI, powerful performance, and innovative design come together.

The results also reinforce Samsung’s innovation in premium mobile experiences, with ACSI highlighting strong demand for flagship smartphones and AI-powered features, and Consumer Reports recognizing the Galaxy S26 Ultra for its durability and display.

“Consumers increasingly expect their devices to be intelligent, reliable, and seamlessly integrated into their lives,” said Matt Browning, CEO at ACSI. “Samsung’s leadership in customer satisfaction reflects strong performance across the experiences customers value most, including AI capabilities, device quality, reliability, and overall value.”

Built Around Everyday Experiences

The ACSI survey recognized Samsung for delivering strong performance across key features consumers value most, including reliability, battery life, call quality, ease of use, and design. Consumer Reports similarly noted the Galaxy S26 Ultra for its durability, battery performance, and intuitive user experience.

The Galaxy S26 Ultra also introduces Samsung’s first-ever built-in Privacy Display[3] for mobile alongside enhanced AI-powered camera tools including Generative Edit, Super Steady video with Horizontal Lock, and Nightography video for clearer and more vibrant footage.

As AI becomes more integrated into daily mobile experiences, Samsung continues to expand Galaxy AI across its ecosystem while prioritizing usability, personalization, and privacy.

Premium Performance Designed for Daily Life

The latest recognitions also reflect growing consumer demand for smartphones that combine everyday performance with next-generation innovation.

According to the ACSI study[4], the highest-rated experiences across the smartphone category included foundational features like phone calling and text messaging, underscoring the importance of dependable everyday performance. Consumer Reports also highlighted the Galaxy S26 Ultra’s exceptional battery life, and optimized hardware performance.

The Galaxy S26 Ultra was designed with those expectations in mind, combining premium hardware with intelligent software optimization, including advanced Galaxy AI features that simplify communication and everyday tasks, powerful all-day battery performance, a premium display design, high-performance camera capabilities optimized for content creation, and seamless multitasking across the Galaxy ecosystem.

As consumer expectations continue to evolve alongside advances in AI, users are also increasingly looking for technology experiences that feel intuitive, seamless, and dependable, not only in the devices they use, but also in the support that surrounds them. Together with Samsung Care+, Samsung delivers an ownership experience designed for real life, offering fast, flexible, and reliable support that helps customers stay connected and confident long after unboxing their device.

Raising the Standard for Mobile Experiences

Overall, the latest industry recognitions reflect evolving consumer expectations, with users seeking devices that pair dependable everyday performance with intuitive, AI-powered experiences that make daily tasks easier and more personalized.

“Today’s consumers expect more from their smartphone experience than ever before, not just breakthrough innovation, but reliability, performance, and features that genuinely improve everyday life,” said Raj Doshi, Head of Mobile Marketing at Samsung Electronics Canada. “As expectations continue to evolve alongside AI, Samsung remains focused on delivering premium experiences that combine meaningful innovation, intuitive usability, and long-term value for Canadians.”

Samsung continues to strengthen its position within the premium smartphone category by delivering experiences that align with how consumers use their devices today. Recognition from both ACSI and Consumer Reports reinforces the Galaxy S26 Ultra’s position as a device designed to meet the evolving needs of modern mobile.

[1] Source: 2026 ACSI® Survey of customers rating their own cell phone manufacturer. #1 Customer satisfaction shared with one other. ACSI and its logo are registered trademarks of the ACSI. For more about the ACSI, visit www.theacsi.org.

[2] Consumer Reports does not endorse products or services.

[3] Privacy Display feature controls the screen’s viewing angle to limit peripheral vision and can be activated in Settings. Activation for specific apps also available in Settings. PIN, password or Pattern entry activation only available from Settings, Lock Screen or Secure Folder. Some changes in image quality may occur outside the viewing angle. Some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information

[4] Source: 2026 ACSI® Survey of customers rating their own cell phone manufacturer. #1 Customer satisfaction shared with one other. ACSI and its logo are registered trademarks of the ACSI. For more about the ACSI, visit www.theacsi.org.

“Samsung Health is evolving to connect health data measured by Galaxy Watch with AI-based insights, enabling users to understand their physical and mental condition more easily and intuitively,” said Hon Pak, Senior Vice President and Head of the Digital Health Team for the Mobile eXperience (MX) Business at Samsung Electronics. “Samsung Electronics will continue to expand proactive and personalized health management experiences based on the connected Galaxy ecosystem and digital health innovations.”

This advancement is a key milestone in Samsung’s overarching vision for a truly AI-powered health platform designed to help users to track their wellness. The newly announced health features will first be available on the upcoming Galaxy Watch.

Features Transforming Galaxy Watch into an Intelligent Health Partner

The Samsung Health update comes with the following features:

• Vitals: A Better Understanding of the Body’s Signals — Previously, Samsung Health monitored specific health metrics to help measure users’ daily Energy Score. Now, Samsung Health is taking this a step further. When users wake up, the new Vitals feature analyzes five key overnight bio-signals — heart rate, heart rate variability, respiratory rate, skin temperature and blood oxygen — against their true resting baseline. It sends notifications only when it detects meaningful deviations[2]

• Heart Health Score: Keep tabs on Long-Term Wellness — Last year, Samsung introduced Vascular Load to help users monitor vascular stress and adopt a more holistic approach towellness. Today, that vision evolves into the Heart Health Score, which will be available in “preview” mode in Samsung Labs on June4, 2026. This single daily metric takes the insights previously found in Vascular Load — such as sleep, stress and activity — and combines them with body composition data. The result is a unified score that that helps meet your wellness goals.

• Daily Cardio Load[3]: Cardiovascular Training —Daily Cardio Load measures accumulated cardiovascular activity by tracking your heart rate. By calculating daily load and maximum training capacity, it recommends training targets and rest times.

• Fitness Index: Seamless Progress Tracking — The Fitness Index analyzes metrics like heart rate and VO₂ max (a key measure of aerobic fitness). By clearly identifying individual physical strengths and weaknesses, it delivers tailored content and personalized goals so users can make continuous, targeted improvements.

New Samsung Health Design for a Simplified, Personal Experience

To make these proactive insights easy to find, Samsung Health introduces a streamlined layout organized into five core pillars: Sleep, Activity, Nutrition, Mindfulness and Vitals. Within the Home screen, users can now easily access their daily wellness tips alongside their AI-powered Energy Score². This centralized view removes guesswork from health management, allowing users to quickly understand how different aspects of their routine interconnect at a single glance.

Upgraded Capabilities for Proactive Wellness

Samsung Health is also significantly advancing the core features users already rely on, delivering deeper personalization with greater precision. As users navigate their day, Antioxidant Index[4] now provides an even clearer roadmap of their nutritional intake. With new trend charts and daily history logs, it visually connects users’ dietary choices to physical responses over time. Behind the scenes, the AGEs index[5] has been enhanced to quietly work in the background, capturing automatic overnight measurements to build a long-term picture of how lifestyle choices accumulate in users’ bodies. This helps users uncover health insights that truly matter for their well-being.

Comprehensive wellness extends to external environments, as well, with Samsung set to launch Hearing Health features that integrates seamlessly across the Galaxy ecosystem.

Together, these advanced refinements and new ecosystem-connected features turn everyday data into simple, practical guidance, setting the perfect stage for the future of Samsung Health.

A Seamlessly Connected Health Ecosystem

Samsung’s expansive ecosystem unlocks the true power of these new features, seamlessly managing health across users’ Galaxy mobile phones and connected devices. This frictionless integration ensures that personalized insights are always accessible, providing a unified view of user well-being. These advancements offer a glimpse into the future of Samsung Health — a future that will be fully realized with the launch of Samsung’s next generation of Galaxy Watches, engineered to bring this proactive intelligence to life like never before.

[1] New health features are for wellness only, not for the diagnosis or treatment of any medical condition. If concerned about health, be sure to see a medical professional. Available on Android phones (Android 10 or above) and requires the Samsung Health app (v7.0 or above). Samsung account login required. Certain features may require user activity and data accumulation over time to enable personalized results. Feature availability, supported devices, and rollout timing may vary by market, model, and other factors and are subject to change.

[2] Energy Score is available on Android phones (Android 10.0 or above) and requires Samsung Health app (v6.27 or above). Samsung account login is required. Service is only available when user registers their Galaxy Watch (Galaxy Watch4 or later released Galaxy Watch series) or Galaxy Ring through their Samsung account. Service availability may vary by country or region. Intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, treatment of any medical condition or diseases. The measurements are for your personal reference only. Please consult a medical professional for advice. Accuracy of results is not guaranteed.

[3] To use the features, at least 7 days of activity records are required, while 28 days of continuous wear is recommended for optimal accuracy. Please note that values may increase in daily situations where heart rate rises. Daily Cardio Load is for wellness only, not for the diagnosis or treatment of any medical condition

[4] To measure, place the center of your finger on the sensor at the back of the Watch and hold it for 5 seconds. While Anti-oxidant index can be measured using any finger, the thumb is recommended for most accurate result. Repeat measurement if there is uneven placement of finger. Requires Samsung Account login and Samsung Health app 6.27 or later. Available on devices with Android OS 10 (Q OS) or later. AGEs is supported in Samsung Galaxy Watch7 and later released Samsung Galaxy Watch models only. Not intended for use in detection, diagnosis, treatment of any medical condition. Anti-oxidant monitoring is for your personal reference only. Please consult a medical professional for advice.

[5] Advanced Glycation End-products (AGEs) requires Samsung Account login, internet connection, and Samsung Health app v6.27 or later. Available on devices with Android OS 10 (Q OS) or later. AGEs is supported in Samsung Galaxy Watch7 and later released Samsung Galaxy Watch models only. Not intended for use in detection, diagnosis, treatment of any medical condition. AGEs index is for your personal reference only. Please consult a medical professional for advice.

Samsung Electronics Co., Ltd. today unveiled its expanded exhibition at Mobile World Congress (MWC) 2026, being held at Fira Gran Via in Barcelona, Spain from March 2-5. Samsung’s exhibition space builds on the momentum of Galaxy Unpacked, going beyond mobile by demonstrating how Galaxy AI is evolving into a truly agentic companion and delivering more personalized, intuitive and seamlessly connected experiences across the Galaxy ecosystem. In addition to these mobile advancements, Samsung is also highlighting its AI-driven network innovations, showcasing comprehensive leadership that spans the entire connectivity ecosystem.

At the center of this evolution is the Galaxy S26 series, Samsung’s third-generation AI phone introduced alongside new ecosystem innovations such as the Galaxy Buds4 series. By unveiling these products together, Samsung is demonstrating how Galaxy AI works cohesively across mobile and wearables to anticipate user needs and enhance everyday experiences.

“MWC is an opportunity to show not only where Galaxy AI is today, but where it’s going next,” said TM Roh, Chief Executive Officer, President and Head of Device eXperience (DX) Division at Samsung Electronics. “From the Galaxy S26 series to emerging form factors like Galaxy XR and TriFold, we’re pushing the boundaries of what mobile technology can be — while keeping the user experience at the center of every innovation.”

Galaxy S26 Series: The Most Intuitive Galaxy AI Phone Yet

The Galaxy S26 series is an AI phone built on performance and engineered for ease. Samsung’s immersive experiences demonstrate how Galaxy S26 uses Galaxy AI to simplify everyday tasks by understanding intent, anticipating needs and taking action on behalf of users.

Key highlights include:

• Industry-first built-in Privacy Display[1] for mobile devices: gives users greater control over what’s visible on their device without compromising the viewing experience in everyday use.
• Powerful performance: built on the most powerful hardware ever on a Galaxy S series and keeps advanced capabilities running smoothly in the background.
• Customized mobile chipset: [2] delivers exceptional performance on Galaxy S26 Ultra.
• Redesigned Vapor Chamber on Galaxy S26 Ultra: supports stable thermal performance for flagship-AI capabilities.
• Galaxy’s cutting-edge camera system unifies capture, editing and sharing together in one seamless experience.
• Galaxy’s brightest camera yet: wider camera apertures on Galaxy S26 Ultra for clearer photos and richer detail in low-light conditions, even when zoomed in.
• Enhanced Nightography
• Upgraded Super Steady
• Photo Assist:[5] users can simply describe what they want to change in their own words, with the ability to edit day scenes into night or restore missing parts of an object, like a bite taken out of cake — all via natural voice interactions.
• Creative Studio[6]: change images into various styles and turn ideas into personalized sticker sets and wallpapers, unifying creation and customization.
• Proactive and adaptive AI experiences that make everyday tasks faster and more efficient, laying the foundation for agentic AI.
• Now Nudge: timely relevant suggestions that adapt to real-time context, such as automatically suggesting images from the Gallery when a friend asks for photos.
• Now Brief[8]: personalized briefing based on the user’s daily schedule, surfacing relevant content and enabling timely reminders for important events, based on individual context.
• Circle to Search with Google a smart image-based search that explores multiple parts of an image at once enabling faster, more intuitive searching.
• Upgraded Bixby

Expanding the Galaxy Ecosystem Experience

Samsung’s MWC presence demonstrates that with deeper integration across products, Galaxy AI enhances convenience, continuity and personalization at every touchpoint.

Ecosystem highlights include:

• The ability of visitors to explore Galaxy AI features with AI agents that enhance user convenience through the Galaxy Buds4 series.
• Hands-on demonstrations with the newly launched Galaxy Book6 Pro and Galaxy Book6 Ultra that showcase powerful performance and optimized productivity.
• Galaxy Tab S11, delivering enhanced AI experiences optimized for large-screen viewing and multitasking.
• Health Experiences with the Galaxy Watch8 series, offering more personalized insights and wellness interactions for running

Intelligent Infrastructure

Samsung is expanding its agentic AI strategy beyond consumer devices and into intelligent infrastructure, extending its leadership from mobile innovation to AI-powered manufacturing and connected health.

Through its AI-Driven Factories initiative, Samsung is accelerating its evolution toward autonomous manufacturing powered by AI. Building on its plan to transition global manufacturing operations into AI-Driven Factories by 2030, Samsung is demonstrating how AI agents, digital twin simulations and real-time data analysis can work together to optimize production, strengthen quality control and enhance operational resilience.

allowing clinicians to prescribe, monitor and manage digital care in ways that align with real-world patient needs.

Next-Generation Leadership and Innovation

Reinforcing its design heritage, Samsung is presenting a forward-looking vision for next-generation form factors and emerging technologies, underscoring its long-term commitment to pushing the boundaries of innovation. Through exclusive, hands-on experiences with Galaxy XR and Galaxy TriFold, visitors will see how Samsung continues to take the next step into the mobile AI era.

The company is also highlighting the Galaxy Foundation, emphasizing its commitment to privacy, security, sustainability and responsible development — including advancements in Samsung Knox and hardware-based protective technology.

Expanding Satellite Connectivity Through Regional Partnerships

Samsung is expanding satellite communication capabilities for select Galaxy smartphones — including the Galaxy S26 series — through ongoing partnerships with leading global telecommunications operators in North America, Europe,[15] and Japan.[16] Designed to support emergency response and essential communication when traditional mobile networks are unavailable, Samsung has supported satellite communication on select Galaxy flagship smartphones and Galaxy A series since 2025 and continues to expand the number of supported models. With capabilities rolling out in phases based on regional network availability and regulatory requirements, Samsung will continue working with network operators and satellite providers to ensure users have reliable access to critical communication tools at crucial moments.

Visitors can explore these groundbreaking AI innovations firsthand at Samsung’s Galaxy Experience Booth in Hall 3 at Fira Gran Via from March 2-5.

Business Networks AI Vision: Bringing AI Into Every Layer of the Network

Building on Samsung’s AI leadership across various business portfolios, Samsung is leading the charge in end-to-end software-driven networks. By providing a flexible foundation that seamlessly accommodates high-performance computing platforms (CPUs and GPUs) from leading ecosystem partners, Samsung enables operators to rapidly deploy AI-driven capabilities and scale innovative services. This software-centric approach not only optimizes network efficiency and performance but also empowers operators to transform their existing infrastructure into a powerful engine for AI innovation.

Samsung is accelerating the transition toward networks that are fully autonomous by 2027. Central to this vision is Samsung CognitiV Network Operations Suite (NOS), a set of diverse AI-powered network automation solutions featuring Agent Fabric. As a unified, decision-based intelligence layer, Agent Fabric enables multi-agent systems where specialized AI agents work independently or collectively based on their reasoning. These agents streamline the entire network lifecycle — from planning and installation to maintenance, troubleshooting, optimization and user experience management, and live demonstrations of multi-agent systems will be presented at MWC 2026.

Samsung will also unveil the power and potential of “Network in a Server,” its software-driven, next-gen edge AI solution, opening up new business opportunities for enterprises. By consolidating multiple network functions into a single server powered by the latest processors, enterprises can easily adopt AI services, such as safety monitoring and AR overlays, which require local processing for real-time responsiveness.

The Samsung Networks booth is located in Hall 2, Stand 2M20 and is accessible by invitation only.

[1] Privacy Display feature controls the screen’s viewing angle to limit peripheral vision and can be activated in Settings. Activation for specific apps also available in Settings. Some changes in image quality may occur outside the viewing angle. Some information may still be visible to others depending on factors in the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information.

[2] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.

[3] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[4] Super Steady is on by default and can be turned off in the camera settings. Results may vary depending on editing method and/or shooting conditions.

[5] Photo Assist requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. Accuracy and reliability of generated output is not guaranteed.

[6] Creative Studio feature requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. Accuracy and reliability of generated output is not guaranteed. Sticker sets only compatible with Samsung keyboard and can only be shared via Quick Share feature with other Galaxy devices that have One UI 5.0 or later installed and Quick Share app version 13.8.50.x or later.

[7] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts are available with Samsung Messages and certain third-party messaging apps including Google Messages, Google Chat, WhatsApp, WhatsApp Business, KakaoTalk, LINE, Signal, Instagram (DM), Tango, NTT Docomo Messages and KDDI Messages. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed.

[8] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. The description of photos provided by moments may not align with the user’s intent. Notifications for dog walking require SmartTag2 and Pet Care in SmartThings to be activated. SmartTag2 sold separately. Notifications must be switched on to be used as the recalled data. Recalled data available from supported app notifications, Messages, Gmail and Samsung Wallet and data collected from Gmail is only applicable if the user consents to Personal Data Intelligent’s Gmail read permission. Recalled data for reservation details only available from reservation confirmation messages. Users must accept Samsung’s privacy policy and terms of use prior to using this feature.

[9] Google is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language, device model. Available on select devices and internet connection required. Works on compatible apps and surfaces. Results may vary depending on visual matches. Users may need to update Android and Google app to the latest version. Accuracy of results is not guaranteed. Not available on apps that prohibit screen capturing. Please refer to the following webpage to find Google’s Circle to Search supported languages: https://support.google.com/websearch/answer/16011537?visit_id=638863890792571848-2380469398&p=aimode&rd=1#zippy=%2Csupported-countries-territories%2Csupported-languages

[10]Bixby service availability requires Samsung Account login and data connection. Available functions and features may vary by country, region, and language. Bixby only recognizes certain accents and dialects of English (UK), English (US), English (India), French (France), German (Germany), Italian (Italy), Japanese (Japan), Korean (South Korea), Mandarin Chinese (China), Spanish (Spain), Portuguese (Brazil) and Spanish (Latin America). Other supported languages may be added in the future. Not all accents, dialects, and expressions may be recognized, and actual performance may vary depending on pronunciation, voice level, and the surrounding environment. Use of Bixby may be limited in certain situations such as when recording media (Video/Game/Voice), during calls, Maximum Power Saving mode, Emergency mode and Samsung Kids. Service availability may vary by country/service provider/language/device model/OS version. Bixby controls selected apps, other apps to be supported. To control SmartThings enabled devices with Bixby, first connect the devices to the SmartThings app. For more information, visit the SmartThings website (www.samsung.com/smartthings).

[11] Running coach program is available on Android phones (Android 10 or above) and require Samsung Health app (V6.30 or above). Samsung account login required. Service is only available with Galaxy Watch8 Series or later released Galaxy Watch Series. To use Running coach program, user needs to take a running level test and get a level before starting the coach program. Not intended for use in detection, diagnosis, treatment of any medical condition or diseases. Before starting an exercise program, please consult a medical professional for advice. Accuracy of results is not guaranteed.

[12] Sleep tracking features are intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, treatment of any medical condition or sleep disorder. The measurements are for your personal reference only. Please consult a medical professional for advice. Requires the latest version of the Samsung Health app (version 6.27 or later).

[13] Mindfulness available on Android phones (Android 10 or above) and requires the Samsung Health app (Samsung Health app for mobile phones v6.29 or above, Samsung Health app for Galaxy Watch v6.30 or above). Samsung account login required. Mindfulness is intended for general wellness purposes only. Not intended for use in detection, diagnosis, treatment of any medical condition.

[14] Satellite communication features may begin rolling out in the United States and Canada in accordance with each carrier’s rollout plan. Supported carriers include Verizon, T-Mobile, and Rogers. Device compatibility and supported features may vary by model, network and market. Availability of satellite communication may vary depending on the OS/One UI version.

[15] Satellite communication features may begin rolling out in the United Kingdom in accordance with each carrier’s rollout plan. Supported carriers may include Virgin Media O2. Device compatibility and supported features may vary by model, network and market. Availability of satellite communication may vary depending on the OS/One UI version.

[16] Satellite communication features may begin rolling out in Japan in accordance with each carrier’s rollout plan. Supported carriers may include KDDI. Device compatibility and supported features may vary by model, network and market. Availability of satellite communication may vary depending on the OS/One UI version.

Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.

Google is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language, device model. Available on select devices and internet connection required. Works on compatible apps and surfaces. Results may vary depending on visual matches. Users may need to update Android and Google app to the latest version. Accuracy of results is not guaranteed. Not available on apps that prohibit screen capturing. Please refer to the following webpage to find Google’s Circle to Search supported languages: https://support.google.com/websearch/answer/16011537?visit_id=638863890792571848-2380469398&p=aimode&rd=1#zippy=%2Csupported-countries-territories%2Csupported-languages

Samsung Electronics will showcase its vision for AI-powered connected care at VivaTech 2026, running from June 17 to 20 at Paris Expo Porte de Versailles.

Under the theme “Open Invitation to a Healthier Tomorrow,” Samsung will demonstrate how intelligent, connected experiences can support more proactive and preventive approaches to wellness.

Celebrating its 10th edition this year, VivaTech is Europe’s largest startup and technology event, dedicated to spotlighting innovative solutions and addressing social challenges. This year’s exhibition is expected to attract more than 4,000 companies — from established global technology firms to emerging startups — to foster partnerships, investment and collaboration.

Organized around the theme “Artificial Intelligence: Impact, Not Illusion,” VivaTech 2026 will explore the industry’s transition into the full-fledged AI era. Global companies are set to present AI solutions across eight sub-themes: Productivity Reimagined; Sovereignty & Ethics; Energy, GreenTech & Mobility; Cybersecurity & Defense; Health & Longevity; Risk, Build, Scale; Creative Industries; and Tech Beyond the Obvious.

Through open innovation, Samsung has worked to integrate AI seamlessly into users’ daily lives. Participation in VivaTech reflects the company’s commitment to building an open ecosystem that brings together industry leaders and startups alike. With wellness and long-term vitality growing in strategic importance, Samsung and its partners will present a range of services and solutions, including integrated health management through Samsung Health as well as innovations in longevity and pet care.

Attendees will also get a preview of health features expected to roll out across Samsung’s connected ecosystem of mobile devices, wearables and services.

On June 19, Samsung will participate in a panel discussion exploring the future of AI-driven health experiences and the role of connected ecosystems in enabling personalized wellness at scale.

Together with its partners, Samsung will arrive at VivaTech 2026 with a shared aspiration — inspiring a healthier tomorrow.

Samsung offers a range of features designed to make switching simple whether you’re exploring Galaxy for the first time, setting up your new device, or just starting to use it day to day.

Try Galaxy – Test the Galaxy Experience Before You Switch

If you’re curious to see what Galaxy is all about, you can start by trying it on the device already in your hand.[1] Try Galaxy lets you preview the latest[2] One UI experience on your current phone. It simulates key features, so you can explore how Galaxy works before making the switch. You can get a feel for what it’s like to navigate, customize, and use a Galaxy device at your own pace.

Smart Switch – Bring Everything You Need with You

There’s nothing more frustrating than powering up your new phone only to realize you can’t find what you need. Smart Switch[3] helps you move your contacts, photos, messages, apps, calendars, settings, and more from your old phone to your new Galaxy device.[4] The improved experience is now faster. It walks you through everything step by step and you have the option to transfer items wirelessly,[5] with a cable, or from a cloud backup. That means you aren’t starting from scratch with your new phone, it’s already set up with the things you rely on, so you can pick up right where you left off.

Quick Share – Share Easily Across Devices

Need to send a file or photo to friends using different devices? Once you’re up and running with Galaxy, you can take advantage of Quick Share, Samsung’s built-in file sharing feature that lets you send photos, videos, and other files seamlessly between Galaxy phones, tablets, and PCs.[6] Plus, share files in full quality using nearby sharing, links, or QR codes across devices and ecosystems.

Quick Share also recognizes nearby Apple devices, making it AirDrop capable[7], for a more seamless photo, video, and file transfer experience. That means you don’t have to think about who you’re sharing with — it just works.

Switching Made Easy

With the ability to test fan favourite features with Try Galaxy before you buy, keep the information that matters to you, and stay connected across ecosystems, the entire Galaxy onboarding experience is designed to be straightforward, so you don’t miss a beat.

Ready to explore something new? Discover the latest from Galaxy, including the new Galaxy S26 series, and see how easy it can be to make the switch at Samsung.com.

[1] Internet connection required. Try Galaxy is available on supported Android OS smartphones with the latest version of Samsung Internet or Chrome browser, and iPhone 8 and above with the latest version of Safari or Chrome browser. iPhone and Safari are trademarks of Apple Inc.

[2] Phone features may differ depending on model. Network connection my effect experience. Try Galaxy is a simulation of Samsung’s One UI. Actual UX/UI on Samsung devices may differ. You are not accessing actual apps on your device’s functions or hardware when running this app.

[3] Wired transfers from Android devices require the receiving device to have Android 6.0 or later and the sending device to have Android 6.0 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 6.0 or later and the sending device must have Android 6.0 or later. Open Smart Switch Mobile in “Settings” on the receiving Galaxy device or download the Smart Switch Mobile app from the Galaxy Store. Data, content and apps available for transfer may vary by transmission method.

[4] Wired transfers from iOS require the receiving device to have Android 6.0 or later and the sending device to have iOS 5 or later. Transfers can be completed without a cable through a wireless connection or iCloud. For wireless connections, the receiving device must have Android 6.0 or later and the sending device must have iOS 12 or later. iCloud transfers require the receiving device to have Android 6.0 or later and the sending device to have iOS 5 or later. Open Smart Switch Mobile in “Settings” on the receiving Galaxy device or download the Smart Switch Mobile app from the Galaxy Store. For wireless transfers, download Smart Switch for iOS from the App Store on your iPhone or iPad. Data, content and apps available for transfer may vary by transmission method. Contacts, gallery, videos, calendars and reminders can be transferred wirelessly from an iOS device.

[5] It is recommended to use a wired connection when transferring diverse sets of data at once.

[6] Available on Samsung Galaxy devices including smartphones and tablets running One UI 2.1 or later and Android OS 10 (Q OS) version or later installed. Supported PCs include Samsung Galaxy Books, including Qualcomm-based PCs released in 2020 or later (OS: Windows 10 2004 or later, Bluetooth driver: Intel version 22.50.02 or higher, Wi-Fi driver: Intel version 22.50.07 or higher). Requires Samsung Account and Wi-Fi and Bluetooth connection. The number of devices that can be shared simultaneously depends on the Wi-Fi chip hardware of the sharing device. Actual speeds may vary depending on the device, network conditions and user environment.

[7] Quick Share available between select Galaxy devices and compatible Apple devices, subject to change without notice, and provided by Google. Quick Share available between Galaxy smartphones and tablets with Android OS version 10.0 (Q) and One UI 2.1 or above, Galaxy Books released in 2020 or later. Requires Bluetooth connection. AirDrop® is a registered trademark of Apple Inc.

As the Official TV and Mobile Partner of Canada Soccer, Samsung Electronics Canada is celebrating the passion that brings fans together through a campaign featuring Canada Soccer Men’s National Team player Ismaël Koné and a new generation of immersive Micro RGB TVs  designed to elevate the sports viewing experience. 

“At Samsung, we know sports are about more than what happens on the pitch; they’re about the emotion, energy and shared moments that bring fans together,” said Giovanni D’Annibale, Head of HE Division, Samsung Electronics Canada. “Our new Micro RGB TVs, with Samsung Vision AI Companion, are designed to deliver exceptional clarity, contrast and motion performance that help fans feel closer to every play, detail and moment of the game.” 

For Koné, some of his earliest memories of the game came from watching matches at home with family. “We were all together as a family, and we all really loved the sport, so we’d be locked in on the game, watching every move,” said Koné. “That’s where my love for the sport really lives.”  

As a professional soccer player, Koné still sees the viewing experience as an important part of how fans connect to the game. 

“Soccer is a game of details,” said Koné. “Movement, positioning, the energy of the crowd – there’s so much happening at once. When the viewing experience is immersive and clear, you feel closer to every moment of the game.”  

Samsung’s new Micro RGB TVs, with Samsung Vision AI Companion, intelligently optimize picture and sound in real time to elevate the live sports viewing experience. Featuring enhanced brightness, refined contrast and improved motion clarity, the technology helps fast-paced action appear smoother and more lifelike, allowing fans to follow every play with greater precision and detail. Combined with Samsung AI Soccer Mode, audio and visuals dynamically adapt to match the pace and intensity of the game, creating a more immersive match-day experience at home. 

As more Canadians gather at home to experience major sports and entertainment moments together, the living room has become the modern front row, a place where friends and families connect through every match, goal and celebration. As these shared viewing experiences become increasingly important, Canadians continue prioritizing premium at-home entertainment, with picture quality remaining one of the most important factors when choosing a TV. 

Beyond the living room, Samsung is helping fans stay connected to the game wherever they are. As the Official TV and Mobile Partner of Canada Soccer, Samsung’s latest Galaxy S26 Ultra empowers fans to capture, create and share every match-day moment. Whether cheering from the stands, watching with friends or following the action on the go, Galaxy S26 Ultra helps Canadians bring their passion for the game to life and stay closer to the moments that matter most. 

To learn more about Samsung’s Micro RGB TVs and home entertainment innovations, visit Samsung.com/micro-rgb-tv. 

“Quebec is a vital market for Samsung, and our investment in Carrefour Laval reflects our commitment to bringing our latest innovations directly to this community,” said Brian Shin, President & CEO, Samsung Electronics Canada. “As technology becomes more integrated into everyday life, we believe physical retail plays an essential role in helping consumers discover the full potential of an AI-powered ecosystem.” 

The new store is designed as an interactive destination where visitors can explore and test the latest Galaxy AI features across mobile devices, wearables, tablets, and PCs. 

“Laval and the Greater Montreal Area are home to tech-forward consumers who are increasingly looking for more immersive retail experiences,” said Krista Collinson, Head of Direct-to-Consumer Division, Samsung Electronics Canada. “We are proud to establish a presence in one of the country’s top-performing shopping environments, where we can offer the personalized service and product discovery our customers expect.” 

Beyond product exploration, the new location will offer comprehensive support, including Samsung Care+ services, on-site technical troubleshooting, and convenient “buy online, pick up in-store” (BOPIS) capabilities. 

Samsung will officially celebrate the grand opening on May 30th, inviting customers to experience the new space firsthand. 

The Samsung Experience Store is located at CF Carrefour Laval, 3003 Boulevard le Carrefour, Laval, Quebec. 

For more information, visit samsung.com/ca. 

This research will delve into the feasibility of managing muscle loss for GLP-1 patients by utilizing biometric data including body composition, activity levels and heart rate provided by Galaxy Watch and Samsung Health.

Samsung and MGH have continuously collaborated on digital health research utilizing both Galaxy Watch and Samsung Health, including studies on Advanced Glycation End Products (AGEs). The MGH Diabetes Research Center, which specializes in research on diabetes, initiated the joint study with Samsung after recognizing Galaxy Watch’s advanced capabilities in body composition monitoring. This study also utilizes Galaxy Watch8 powered by Samsung’s intuitive BioActive Sensor[2].

Under the leadership of Dr. Melissa Putman, the study will use the Galaxy Watch to monitor participant body composition, track physical activity and receive tailored exercise guides. Their progress will be compared to another group who will receive the standard guidance and care typically given to patients starting GLP-1RA therapy.

To evaluate the study’s progress, researchers will use clinical-grade DXA scans [3]— the gold standard for body composition analysis — to track physiological changes in both groups. This data will help determine whether the insights and tailored guidance provided by Galaxy Watch8 can  support participants in building healthier daily habits.

“Many GLP-1 patients struggle with muscle mass loss, a common side effect that can cause an increased risk of cardiovascular disease and a drop in basal metabolic rate, which can lead to future weight regain,” said Dr. Putman, Director of the MGH Diabetes Research Center. “We’re interested in exploring how continuous data from a wearable like Galaxy Watch can provide invaluable insights into a patient’s activity levels, heart rate and body composition, giving clinicians a more holistic view of treatment impact and allowing for more timely, data-driven adjustments to their care plan.”

“This collaboration with MGH focuses on addressing real-world health challenges that patients face during GLP-1RA therapy, specifically managing muscle loss and building healthy habits,” said Jongmin Choi, Head of Health R&D Group, Mobile eXperience (MX) Business, Samsung Electronics. “Ultimately, this study highlights Samsung’s ongoing commitment to delivering comprehensive and proactive health management solutions through the advanced capabilities of Galaxy Watch.”

Samsung remains committed to researching how Galaxy Watch can support patients in managing their daily physical health. By fostering sustainable wellness habits, we aim to help patients achieve better clinical outcomes and long-term vitality.

Samsung continues to expand its partnerships with leading medical institutions to advance wearable health monitoring capabilities and broaden the digital health ecosystem. Recently, Samsung demonstrated the potential for early vasovagal syncope (VVS) detection using Galaxy Watch in a joint clinical study with Chung-Ang University Gwangmyeong Hospital in Korea, and also collaborated with Stanford Medicine to further advance Galaxy Watch’s Sleep Apnea feature.

[1] Glucagon-Like Peptide-1 (GLP-1) is a hormone secreted by the intestines after eating that regulates blood sugar levels and suppresses appetite. While GLP-1 weight-loss medications that mimic this hormone are gaining significant popularity globally, they can be accompanied by side effects such as gastrointestinal disorders, muscle mass loss, and potential weight regain upon discontinuation.

[2] The BioActive Sensor is a technology that integrates three sensors into a single chipset: an optical heart rate sensor (PPG), an electrical heart rate sensor (ECG), and a bioelectrical impedance analysis sensor (BIA). This sensor has been featured in Galaxy Watch devices since the release of Galaxy Watch4 in 2021, allowing users to measure and monitor various health indicators, such as body composition, heart rate, blood pressure, and ECG tracking.

[3] DXA (Dual-Energy X-ray Absorptiometry) scan: A specialized medical imaging technology that uses low-dose X-rays to precisely measure body composition, including body fat, lean muscle mass, and bone density. Universally recognized as the “gold standard” for body composition analysis, it is widely utilized in clinical research to accurately evaluate physiological changes.