It’s every traveler’s worst nightmare and yet such issues are more common than you think. With your phone holding everything from boarding passes and hotel reservations to maps, a damaged device could be a potential trip-ender.

▲ Physical malfunction or battery failure during travel can cause a stressful situation.

That is, unless you have Samsung Care+. Here’s how the comprehensive care service can help keep your devices protected throughout your summer vacation, giving you peace of mind throughout your trip.

Reliable Support Across Major Destinations

First things first, there’s no need to panic or cancel travel plans. Samsung Care+ offers comprehensive coverage both at home and abroad[1] through a network of Samsung authorized service centers across major cities worldwide. Whether you’re in London, Seoul, Los Angeles, or Barcelona, your protection travels with you.

Samsung Care+ users can receive professional care through nearby Samsung authorized service centers both at home and abroad.

Hassle-Free Repairs

Every minute counts on a vacation and the last thing you want is a long wait. That’s why Samsung Care+ is designed to get you quickly back on track through its streamlined claims process, helping you save time.

Professional Service by Certified Technicians

Once the device is submitted for repair, Samsung certified technicians take over. These professionals, who know Samsung Galaxy devices inside and out, only use genuine parts. This ensures repairs go beyond fixing visible damage, helping to return devices to optimal condition so they maintain their performance and value.

▲ All repairs are handled by certified experts using original parts.

Continuing Your Journey With Complete Peace of Mind

Thanks to Samsung Care+’s service network and professional care, you are good to go. What could have ruined your long-awaited vacation becomes just a minor mishap. Samsung Care+ helps give you complete peace of mind throughout your trip so you can focus on creating lasting memories.

▲ Samsung Care+’s comprehensive coverage offers peace of mind for Galaxy users.

[1] Services may be available outside of Canada on a limited basis and at Samsung’s sole discretion.

The new locations will open in three of the country’s top-performing shopping centres. According to ICSC’s 2024 Canadian Mall Property Performance rankings[1], CF Richmond Centre ranks as the fourth most productive mall in Canada, CF Carrefour Laval ranks tenth nationally and first in Quebec, and CF Market Mall ranks fourteenth nationally.

As Canadians increasingly look for hands-on ways to explore AI-powered and connected technologies, Samsung continues to invest in physical retail spaces that combine product discovery and personalized service.

“As technology becomes more intelligent, connected, and integrated into everyday life, consumers are increasingly looking for ways to experience these innovations firsthand,” said Krista Collinson, Head of Direct-to-Consumer Division, Samsung Electronics Canada. “These new locations reflect our continued investment in Canada and our belief that physical retail plays an important role in helping consumers discover the full potential of AI-powered technology.”

The three new stores build on Samsung Canada’s growing national retail network, which currently includes flagship Samsung Experience Store locations at Yorkdale Shopping Centre, Sherway Gardens, Montreal Eaton Centre, Scarborough Town Centre, Metropolis at Metrotown, and Square One Shopping Centre. The CF Market Mall location will also mark Samsung’s first Samsung Experience Store in Alberta, further expanding the company’s presence in Western Canada.

Each new location was strategically selected, based on where consumers are shopping, browsing and engaging in, high-performing shopping environments, with premium brands that reflect Samsung’s premium brand positioning.

Visitors to the new Samsung Experience Stores will be able to explore Samsung’s latest Galaxy AI features, mobile devices, wearables, tablets, PCs, and connected technologies.

Customers will also have access to Samsung Care+ services, on-site technical support, device troubleshooting, and convenient shopping options including buy online, pick up in-store capabilities and extended aisle access to Samsung products.

Additional details, including opening dates and grand opening celebrations for each location, will be announced in the coming months.

[1] This data is based on participating companies and does not represent all shopping centres, regional malls and super-regional malls in Canada. The participants include: BentallGreenOak, Cadillac Fairview, Ivanhoé Cambridge/JLL, Morguard Corporation, Oxford Properties Group, Primaris, Cushman & Wakefield, Colliers, Salthill Capital, Westcliff, Nicola Institutional Realty Advisors, QuadReal Property Group. © 2025 by ICSC, 1251 Avenue of the Americas, New York, NY 10020.

Samsung Electronics Co., Ltd. and Google today unveiled new intelligent eyewear[1] at Google I/O 2026 by giving a first look at two premium styles created with eyewear partners Gentle Monster and Warby Parker. Designed to work as a companion device to a compatible mobile phone, the new eyewear enables users to access help through voice interaction and connect seamlessly to their phones, all through a familiar form factor.

Two premium intelligent eyewear designs from Gentle Monster and Warby Parker.

Co-created with eyewear partners Gentle Monster and Warby Parker, the intelligent eyewear combines breakthrough AI capabilities with comfort and style, merging Samsung’s leadership in hardware engineering and Google’s AI technology with premium eyewear design. Each eyewear brand brings a distinct design approach. Renowned for their legacies in fashion eyewear, Gentle Monster presents styles with disruptive yet refined aesthetics, while Warby Parker showcases refined and timeless designs.

Built to understand the world alongside users in real time, the new intelligent eyewear provides everyday support while keeping users hands-free and heads-up. Users can access navigation assistance by simply asking Gemini with their voices, receive personalized suggestions such as a nearby coffee shop on their walking route, or even place an order for pickup. Users can also receive summarized notifications for important texts and add events to their calendars. Additional features include real-time translations with audio that matches the speaker’s voice, as well as the ability to translate text on menus or signs in the user’s line of sight. Working seamlessly within the Galaxy ecosystem, the device helps users easily manage everyday tasks or effortlessly capture photos, all without taking their phone out.

The two designs reflect Gentle Monster’s disruptive yet refined aesthetics and Warby Parker’s refined, timeless designs.

“This intelligent eyewear marks an important step in Samsung’s vision for AI,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience (MX) Business at Samsung Electronics. “With this new AI form factor, we are further expanding the Galaxy device ecosystem, where each device is optimized to deliver unique AI experiences that best fit each form.”

“Intelligent eyewear represents a powerful step forward in our shared vision with Samsung to make AI more helpful and accessible in everyday life,” said Shahram Izadi, Vice President and GM of Android XR at Google. “Combining the best of Google’s AI and the Android ecosystem together with Samsung’s leadership in mobile hardware and Gentle Monster and Warby Parker’s premium design, we are helping users stay connected and fashionable in a more natural, hands-free way.”

“Intelligent eyewear should feel as emotionally expressive as it is technologically advanced,” said Hankook Kim, Founder and CEO of Gentle Monster. “Our vision was to merge fashion and technology in a way that feels bold, beautiful and human, bringing Gentle Monster’s disruptive design identity into a new era of intelligent eyewear with Samsung and Google.”

“Eyewear is deeply personal, which is why every detail matters when integrating advanced technology into frames people wear every day,” said Dave Gilboa, Co-Founder and Co-CEO of Warby Parker. “Our Intelligent Eyewear is designed to feel intuitive, combining Warby Parker’s signature design with precision optics and exceptional comfort to help people stay focused on the moments in front of them.”

The first collection of intelligent eyewear is scheduled to launch this fall in select markets, with additional details to be announced in the coming months.

[1] Availability may vary depending on market. All functionalities, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, components, performance, availability and capabilities of the product are subject to change without notice.

The national survey found that nearly 9 in 10 respondents (89%) say it would be helpful if appliances could reduce the time spent on chores, highlighting a clear shift toward technology that simplifies daily life. Tasks once considered routine are now major sources of friction. Laundry continues to be a key pain point, with 43% of respondents saying it takes too much time and one in three (32%) delaying plans to get it done. Meanwhile, 64% say cooking requires too much guesswork, and nearly all respondents (97%) admit they regularly throw away food, often due to busy schedules or losing track of expiry dates.

“The reality is that Canadians are spending a significant amount of time managing their homes, and those small moments add up quickly,” said Scott Brown, Head of Division, Home Appliances, Samsung Electronics Canada. “What we are seeing is a clear shift toward solutions that take work off people’s plates, appliances that simplify routines, reduce guesswork and ultimately give people more time back in their day.”

To help address this challenge, Samsung is introducing its Bespoke AI appliance lineup in Canada, designed to reduce the time, effort and mental load required to manage a modern home through intelligent, AI-powered automation.

Samsung’s Bespoke AI lineup is designed to move beyond traditional appliances and act as an intelligent home companion. Powered by advanced AI capabilities, these appliances can automatically adapt to user habits, optimize performance and reduce the need for constant monitoring, helping take the guesswork out of everyday tasks.

These experiences are brought together through SmartThings, Samsung’s connected platform that enables users to monitor and control their appliances from anywhere, creating a more seamless and responsive home environment.

Across the home, this translates into meaningful time savings and less day-to-day friction. Samsung’s all-in-one Bespoke AI washer and dryer, for example, eliminates the need to transfer clothes between machines, removing an entire step from the process, while completing a full wash and dry cycle in as little as 98 minutes. At the same time, AI-powered features can help reduce food waste and simplify meal preparation by minimizing guesswork and helping users better manage what they have on hand.

The research also shows that most Canadians are increasingly looking for appliances that require less effort and oversight. Three-quarters (75%) of respondents say they want laundry systems that require less monitoring, while more than half (56%) say the ability to control appliances from their phone would make chores easier. Interest is particularly strong among younger Canadians and families, who report higher levels of chore-related stress and greater openness to automation.

At the same time, concerns around cost and sustainability are shaping expectations at home. Nearly three-quarters (72%) of Canadians are concerned about rising energy costs, and 75% say they would pay more for energy-efficient appliances—reinforcing demand for solutions that are not only convenient, but also help optimize energy use.

Together, these findings signal a broader shift in how Canadians view the role of the home, from a place that requires constant management to one that works more intelligently in the background. With its Bespoke AI lineup, Samsung is helping redefine the home as a connected, responsive environment that reduces everyday friction and gives people more time back in their day.

*Edelman Canada conducted a 10-miunte online quantitative survey in English and French among a representative sample of 1,500 Canadians who are part of the Leger opinion panel, between October 16-24, 2025.

Samsung Electronics Co., Ltd. today announced the upcoming launch of the 2026 Bespoke AI Laundry Combo,[1] an upgrade to its all-in-one laundry solution that has helped create a more comfortable lifestyle at home by eliminating the need to transfer laundry between separate machines.

Following the product’s unveiling at CES in January, Samsung is now sharing full launch details — including an upgraded AI cycle, enhanced drying performance and a more advanced voice experience — to highlight the 2026 model’s improvements.

“Since its debut, the Bespoke AI Laundry Combo has helped simplify one of the most repetitive household routines through true all-in-one convenience,” said Hyoung Min Park, VP and Head of the Customer Experience Team for the Digital Appliances (DA) Business at Samsung Electronics. “With the 2026 model, we’re building on that comfort lifestyle with upgrades that make laundry smarter and easier to manage, while delivering greater flexibility for everyday loads.”

Upgraded AI Wash & Dry + Enables More Precise, Automatic Optimization

At the core of the all-in-one experience, the 2026 model integrates AI Wash & Dry +,[2] upgrading the intelligence that supports smart optimization of washing and drying. Using enhanced sensing and AI-based analysis, AI Wash & Dry + uses multiple sensors to optimize performance for each load. It detects weight to determine the right amount of water and detergent, identifies five fabric types for smaller laundry loads[3] — including Outdoor and Denim — and monitors soil levels in real time to adjust the cycle for better results with less manual input.

Added Flexibility With Expanded Drying Capacity

The 2026 Bespoke AI Laundry Combo launches with upgrades designed to enhance drying performance and help users handle larger loads with more flexibility. The booster heat exchanger in the heat pump enhances its efficiency, allowing the combo to support up to a 20kg load of drying. It also helps finish Super Speed cycle in 92 minutes,[4] giving greater convenience for households.

The upgraded combo also features Auto Open Door+,[5] which both automatically opens the door and activates internal air circulation[6] after wash-only cycles to help prevent laundry left in the drum from developing a musty odor.

A More Advanced Bixby Brings Natural, Conversational Control to the Home

Samsung is also bringing a more advanced Bixby[7] experience to the 2026 Bespoke AI Laundry Combo. Bixby enables users to monitor and control connected Samsung devices directly from a single appliance,[8] making it easier to handle everyday routines across the home. While loading laundry, a user could say, “Start the robot vacuum in the living room” or “Turn on the air purifier,” without needing to unlock their phone or leave the laundry area.

Now, with improved understanding capabilities, Bixby goes beyond fixed commands to understand natural, conversational requests. For example, users can simply say, “Can you wash this before 11 p.m.?” or “Start a normal wash, but add an extra rinse,” and Bixby will understand and carry out the request.

Availability

To meet different regional needs and broaden consumer choice, Samsung will roll out the 2026 Bespoke AI Laundry Combo with lineup options that vary by market. In select regions, Samsung will also introduce more affordable model options,[9] expanding availability across price segments while maintaining the core all-in-one convenience. As such, the 2026 Bespoke AI Laundry Combo will roll out in select markets throughout 2026.

[1] The features listed only apply to WD90H******* models.

[2] AI Wash & Dry +’s detection and sensing capabilities are based on Samsung deep learning models trained using a predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy.

[3] Based on AI-based algorithm and internal testing using the AI Wash & Dry + cycle on an IEC 3kg load. A turbidity sensor operates for all weights, while fabric sensing operates for 3kg and under. Actual results may vary depending on individual use. Fabric sensing uses an AI algorithm and is activated only when AI Wash & Dry+ cycle is selected. It senses 5 fabric types (Normal, Delicates, Towels, denim, outdoor) for loads up to 3 kg. Mixed fabrics may reduce detection accuracy. Actual results may vary depending on individual use. To prevent wear, wash like fabrics together.

[4] Based on internal testing for the cycle time measured when drying a DOE (50% cotton / 50% polyester) 4.5 kg load (based on bone dry) with a Super Speed cycle on model WD*0H***H***.

Test conditions include Super Speed cycle, wash temp. set to Warm, rinse set to 2, spin set to Extra High, dryness level set to Normal, room temp. of 23℃, and tap water temp. of 15℃/48.9℃. Results may vary depending on actual usage environment.

[5] Auto Open Door+ automatically opens the door and blows air to help remove moisture inside the drum more quickly. The default setting for Auto Open Door is ‘Open immediately’. This also can be changed in Settings > Washer > Auto Open Door to “Open 5 mins later”

[6] Auto Open Door+’s airflow operates only after a wash-only cycle is completed. The default setting for the airflow is Off, and this can be changed in Settings > Washer > Auto Open Door.

[7] Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on country. Bixby recognizes selected languages and certain accents/dialects. The user interface may change and differ by device. The availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and data network connection (Wi-Fi or data network) are required.

[8] Applicable only to Samsung devices connected via the SmartThings app, available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[9] Availability of more accessible models varies by region. Feature sets and specifications may differ by model.

The full experience of One UI 9 will be introduced with upcoming Galaxy flagship devices later this year, which will include advanced AI features that will make mobile interaction easy and effortless.

What’s New in One UI 9 Beta

One UI 9 beta introduces several updates across key areas of the mobile experience.

Samsung Notes[1] gains creative new tools, including decorative tapes and a wider variety of pen line styles. Meanwhile, the Contacts app now offers direct access to Creative Studio for creating personalized profile cards without the need to switch between apps.

The updated Quick Panel[3] gives users greater control over its layout. Brightness, sound and the media player are each independently adjustable, with more size options to suit individual preferences.

Accessibility is significantly improved by an adjustable Mouse Key speed that enables smoother cursor control and a combined TalkBack package that brings together features previously offered separately by Google and Samsung. The new Text Spotlight feature — which displays selected text larger or more clearly in a floating window — has also been added to make reading easier.

One UI 9 also introduces enhanced protection against suspicious apps and potential threats. When new high-risk apps are detected, it now warns users, blocks execution and installation, and recommends deletion through security policy updates[4].

Availability

The One UI 9 beta program will be available to Galaxy S26 series users in select markets, including Germany, India, Korea, Poland, the U.K. and the U.S starting this week. Galaxy .

[1] Service availability may vary by region/country, OS/One UI version, device model and phone carrier.

[2] Requires Creative Studio app installation. Creative Studio feature requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. The accuracy and reliability of the generated output is not guaranteed. Sticker can only be shared with other Galaxy devices. Edited images may be resized and will have a visible AI watermark. Any Samsung enhanced AI features and all third-party AI features are subject to different terms and may be subject to fees. (Galaxy AI basic features are listed under “Advanced intelligence” in Samsung Services Terms and Conditions.)

[3] Certain settings might be greyed out or will not appear if the feature is turned off.

[4] Samsung’s security policy updates are designed to improve device security through service operation policy changes and may include updates to list of potential high-risk apps according to Samsung’s internal assessment.

In response, Samsung asked a simple question — can anyone create Hollywood-style videos on a Galaxy mobile phone? The answer is the Cinematic Look-Up Table (Cine LUT) feature on the Galaxy S26 series. While the APV codec provides the foundation for cinema-quality video, Cine LUT brings a distinct colour style to the footage.

Cine LUT makes professional-level colour grading — once reserved for experts — accessible to anyone. Samsung collaborated with internal teams and external specialists to bring this feature to life. The Mobile eXperience (MX) Business led final camera implementation, Samsung Research developed core video processing technologies and U5K Imageworks — a colourist studio behind globally recognized productions — helped shape its visual aesthetic.

Following the introduction of the APV codec, which delivers a visually lossless level of image quality, Samsung Newsroom spoke with three key developers behind Cine LUT — Sugon Baek of the Camera Image Quality R&D Group at the MX Business, Bomi Kim of the Reality Media Lab at Samsung Research and Taesik Eom, CEO of U5K Imageworks — to hear the story of its creation.

▲ (From left) Taesik Eom, Bomi Kim and Sugon Baek

Q. What is a LUT? What sets Cine LUT on the Galaxy S26 series apart?

Baek: A LUT is essentially a “map” that transforms one set of colours into a desired look. Unlike conventional filters that simply overlay colour, Cine LUT reinterprets Samsung Log[1] footage to deliver the depth and look of professional filmmaking.

Kim: It’s optimized for Log video. By leveraging its wide gradation,[2] this feature precisely reconstructs colour and brightness to preserve subtle tonal details often lost with conventional filters for richer, more natural depth.

▲ Comparison of Log footage in standard settings and with the Thriller LUT and Blockbuster LUT

▲ Comparison of Log footage in standard settings and with the Coming-of-age LUT and Romance LUT

Q. What led to the development of Cine LUT?

Kim: While Galaxy devices supported Log video for high-quality capture, colour grading remained challenging for users. We aimed to make professional-looking results accessible without advanced editing skills.

Baek: We wanted to create an experience that lets users preview cinematic footage at the moment of capture, then apply a LUT and share the video with a single tap in the Gallery.

▲ (From left) Bomi Kim of the Reality Media Lab at Samsung Research and Sugon Baek of the Camera Image Quality R&D Group at MX Business

 Q. How did the collaboration with U5K Imageworks begin? How was Cine LUT developed?

Eom: Our collaboration began two years ago with Rec. 709 LUT advisory work for Samsung Log video, where we refined strong colours into more natural tones — an experience that led to Cine LUT. For this project, we developed multiple versions across three intensity levels — neutral, soft and strong — and tested them in diverse scenes, ultimately selecting four core styles.

Kim: Building on U5K’s colour direction, we validated the concepts against quantitative criteria to ensure consistent performance in different environments, refining them through testing until creative intent and technical quality aligned.

▲ Taesik Eom, CEO of U5K Imageworks

Q.What challenges did you face during development?

Kim: We needed a large dataset to validate performance across diverse conditions. Testing in real-world environments — from natural and indoor lighting to day and night — and close collaboration were key to capturing the nuances of colour.

Baek: Maintaining consistent, undistorted colour in different environments was challenging. Through continuous testing, we developed a LUT that balances subjective preference with objective quality.

Q. What was the key consideration in creating looks optimized for mobile phones?

Eom: Ensuring reliable performance in real-world conditions was key. Since lighting, exposure and white balance constantly vary, we focused on creating looks that remain natural in any situation.

Kim: Quality was our top priority. We analyzed each frame and validated performance using tools like colour charts, gray balance and vector scopes.

Q. Why were these four styles chosen for the Galaxy S26 series?

Baek: We analyzed the visual language of popular film genres and identified four representative styles. From the high-contrast Blockbuster to the fresh Coming-of-age, warm Romance and moody Thriller, each colour palette was designed to give everyday scenes an instant cinematic look.

▲ Users can preview Cine LUTs when shooting in Log and easily apply them to recorded footage using editing tools.

Q. Which Cine LUT styles do you recommend for different situations?

Eom: There’s no fixed answer — it depends on the situation. Blockbuster suits high-contrast environments like outdoor and urban scenes; Coming-of-age fits soft, trendy settings like cafes or vlogs; Romance adds warmth to character-driven scenes; and Thriller creates a more striking impression.

Q. What stood out to you in user feedback?

Baek: We expected it might be seen as just another video effect, but the response exceeded expectations. Users quickly recognized that combining Log shooting with Cine LUTs expands creative possibilities beyond simple filters. We’re also seeing more users choose styles based on the scene, with high-quality videos widely shared on social media — and even inspiring new ways to create content.

Q. What are your plans for the future?

Baek: We aim to further establish the Galaxy S26 series as a professional-grade camera. We hope to see more content that resonates with both creators and viewers and will continue to set new standards in video creation.

Kim: As the world changes rapidly, our goal is to identify next-generation technologies. Through close collaboration with business divisions, we will work to bring them into products and deliver innovative experiences to users around the world.

▲ Baek, Eom and Kim watch a video with Cine LUT applied.

Born from close collaboration, Cine LUT on the Galaxy S26 series transforms everyday moments into cinematic visuals. Beyond its technical achievements, this feature marks an important step toward making video creation more accessible — lowering barriers once reserved for professionals and enabling anyone to express themselves.

Heesub Han, a commercial and documentary director, shot a series of short films on Galaxy S26 Ultra using the APV codec and Samsung Log. Explore the videos below to discover the possibilities of Cine LUT through the making-of and short films.

[1] A technique that uses a logarithmic curve to expand detail in darker areas. While camera sensors capture brightness uniformly, the human eye is more sensitive to changes in shadows. Log helps footage better reflect natural perception.

[2] The smoothness and precision of tonal transitions in an image — how it shifts between light and dark.

Samsung is expanding the One UI 8.5 rollout to more devices, bringing the latest Galaxy AI features across the Samsung Galaxy ecosystem.[1] The update focuses on enhancing communication and creative experiences on Galaxy mobile phones and tablets, including the Galaxy S25 series, Galaxy S25 FE, Galaxy S24 series, Galaxy S24 FE, Galaxy Z Fold7 and Galaxy Z Flip7, Galaxy Z Fold6 and Galaxy Z Flip6, Galaxy Tab S11 series and Galaxy Tab S10 series.

One UI 8.5 will begin rolling out in Korea starting May 6,[2] followed by Canada soon after.

[1] Features may vary depending on model and service region.

[2] Availability and timing may vary by market and model.

Power Class (PC) is a 3GPP^TM[1] standard that defines how strongly a device can transmit its signal, with a lower-class number indicating a higher output power. Higher power is critical for improving signal quality and extending network reach, especially useful in harder-to-reach areas. At the same time, the rise of data-and time-intensive services like physical AI, autonomous systems and AR/VR is driving a surge in upload demand. PC1 is expected to be a key factor in elevating the FWA user experience by offering fiber-like uplink speeds and reducing bottlenecks, which will support the demands of evolving technologies and next-generation AI services.

The test was completed at Samsung’s R&D lab using its fully software-driven vRAN solution, 3.7GHz Massive MIMO radios and Qualcomm Technologies’ X85 chipset-equipped test device. Key technical findings include:

• Up to 10x Uplink Throughput Enhancement: During the lab test, the application of PC1 technology achieved up to 10 times higher uplink throughput at the cell-edge compared to PC1.5 standard. For users, this means smoother video calls and faster file upload in areas where signals are typically weakest, like remote regions or isolated corners of buildings.

• 4x Coverage Expansion: In addition to performance improvements, PC1 is capable of extending the coverage range by up to 40% more compared to PC1.5. This allows individual devices to stay connected across a much wider area, maintaining strong signals even when farther away from a base station.

“As networks continue to evolve and support more AI-driven services, high-performance wireless infrastructure becomes more essential,” said Eun Yong Kim, Vice President and Head of Air Technology, Networks Business at Samsung Electronics. “This validation highlights Samsung’s readiness to bring advanced technologies to market with partners like Qualcomm Technologies, empowering operators to deliver faster, more efficient networks that are ready to handle everything from seamless industrial data transmission to increasingly data-heavy user experiences.”

“With its higher transmission power, PC1 technology expands both the performance and reach of FWA devices,” said Gautam Sheoran, Senior Vice President & General Manager, Connectivity, Broadband and Networking at Qualcomm Technologies, Inc. “Our collaboration with Samsung demonstrates how ecosystem innovation is driving smarter, more capable networks — bringing stronger, more reliable connectivity to every day users.”

Building on the successful lab test, the companies have also recently conducted field tests on a U.S. Tier 1 operator’s network, with the feature expected to be commercially available in 2027.

Samsung Networks has pioneered the successful delivery of 5G end-to-end solutions, including chipsets, radios and cores. Through ongoing research and development, Samsung is driving the industry to advance 5G networks and paving the way for 6G and beyond with its market-leading product portfolio, from purpose-built RAN, vRAN, Open RAN, AI RAN and cloud-native core to private network solutions and AI-powered automation tools. The company currently provides innovative network solutions to mobile operators that deliver boundless connectivity to hundreds of millions of users worldwide.

Qualcomm branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Qualcomm and Qualcomm Dragonwing are trademarks or registered trademarks of Qualcomm Incorporated.

[1] 3GPP is a trade mark of ETSI

President Won-Jin Lee, previously Head of Global Marketing Office, is an expert in contents, service and marketing who has played a pivotal role in establishing the foundations for Samsung Electronics’ TV and mobile service businesses.

Drawing on his track record of business success and market insight, he is expected to spearhead business turnarounds and identify new growth areas, thereby further strengthening the competitiveness of the Visual Display Business.

President Seok Woo Yong will leverage his R&D expertise and extensive business experience to provide strategic counsel on core future technologies across the DX Division, including AI and robotics.