Portability in a Sleek and Compact Design

If you want to explore the great outdoors comfortably and in style, The Freestyle is a must-have item in your bag. With its compact size, this portable projector is super convenient to pack.

The Freestyle also allows you to customize your device with a variety of different colour skins to choose from ^[1]. It can also be easily changed to match your aesthetic preference or the rest of your camping set up for a more customized colour experience.

When packing The Freestyle, use the device’s carrying case to transport it with ease. The case is IP55-rated, meaning it can help protect against water and dust and is ready to be used in the great outdoors^[2]. In addition, the case was designed to be just as compact as The Freestyle itself, allowing you to safely take The Freestyle wherever you go.

Auto Screen for a Quick and Hassle-Free Set Up

After setting up your campsite, fiddling with another piece of equipment is the last thing you want. Luckily, setting up The Freestyle is easy — simply place it on a surface and press the power button ^[3].

The Freestyle automatically adjusts the level, focus and keystone as soon as you touch the power button. The portable screen automatically adjusts the screen using the Easy Set Up function, providing a clear, straight picture with an optimized ratio of 16:9.

From Cooking to Watching a Movie: Enhance Your Camping Experience With The Freestyle

Want to make a delicious meal on-the-go? Expand your outdoor cooking options with The Freestyle. The Freestyle helps you explore the best ways to make food at your campsite with access to online cooking tutorials and recipe videos, all displayed on a large screen that’s scalable.

The Freestyle, supported by Tizen OS, comes with over-the-top (OTT) services and streaming platforms, including Netflix and YouTube, allowing users to watch various content as if they are at home^[4]. Samsung TV Plus also delivers free shows, movies and live TV without a subscription — all you need is an internet connection and you are good to go.

Optimized Charging for Convenient Outdoor Entertainment

The Freestyle is compatible with external batteries that support USB-PD and 50W/20V output or above ^[5]. This allows users to take The Freestyle anywhere they go — whether they are away from home, on a camping trip or otherwise out and about. The Freestyle battery also has a specialized portable battery base fit. It supports 3.6V charging and comes with a 32,000mAh charging capacity, enabling you to project your favourite content for up to 3 hours without needing a separate charger. The Freestyle also lets you stay connected while in the outdoors, with two USB-C ports that allow you to charge your smartphone while watching content.

Create Memorable Camping Experiences With Scalable Screens

The Freestyle helps you create unique experiences, setting the mood for any occasion. With The Freestyle’s cradle, the device also freely rotates up to 180 degrees, allowing you to find the right position without moving it.

It’s easy to create a scenic window view or a relaxing virtual fireplace to make your camping trip cozy, memorable and entertaining.

Bring Colouring Books to Life With The Freestyle and Its Accessories

The Freestyle isn’t just for the adults in the family — kids can also use the projector to bring colouring books to life while on-the-go. Use The Freestyle to project their favourite characters, animals or even a family photo taken during the trip to create a one-of-a-kind, customizable colouring book.

Place The Freestyle on the stand and adjust it to the desired height. The Freestyle can project images from various angles, making it easy for kids to enjoy.

Capturing Unforgettable Moments With The Freestyle’s Big Screen Experience

Bring the camping crew together by sharing photos and fond memories. To do this, simply mirror your Android or iOS device^[6]. to The Freestyle and take a walk down memory lane with family, loved ones and friends alike.

Create Ambience With The Freestyle’s Prism Effect and 360 Surround Sound

Not only can The Freestyle project an image on the screen, but the device’s lens cap can also diffuse light to create a softer, more ambient vibe. After a long day of outdoor activities, set up The Freestyle and choose a calming colour to relax and unwind.

Sound is a critical element when creating ambiance. The Freestyle’s premium built-in speakers deliver rich 360-degree sound to provide an immersive audio experience without any external sound devices. Worried about disturbing your neighbors? Connect up to two Bluetooth sound devices and listen to music or watch movies comfortably without disturbing anyone else.

Today, there are so many camping accessories to make the experience not only more convenient but also more fun without any extra effort. With a wide range of features and functions, The Freestyle is a great addition to your next camping trip, helping to make it more memorable.

* Some of the images shown are for illustration purposes only.

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^[1] Customizable skin sold separately.

^[2] * Case protection from water and dust based on IP55 (Ingress Protection Rating) standard.

** IP55 (Ingress Protection Rating): Degrees of protection provided by enclosures (IEC 60529).

*** The case has an IP55 waterproof rating designed for everyday use. The case may malfunction if it is immersed in a liquid or exposed to high-pressure water.

^[3] Screen not included or required. Image and viewing quality may vary depending on a variety of factors including projecting surface, distance, and environment.

^[4] * Smart services and GUI (Graphic User Interface) may vary by model, region, language.

** Some services are available to watch after registration and subscription.

*** Content services may vary by regions and are subject to change without notifications. Internet connection needed. * OTT apps availability may vary by country.

**** Apps subscription required.

^[5] * USB Type-C power cable is included with purchase of The Freestyle.

** External battery sold separately.

*** Samsung is not liable for 3rd party external batteries.

^[6] * This service only works when TV and mobile are turned on.

** Requires SmartThings app download and installation.

*** Apple and AirPlay 2 are trademarks of Apple Inc., registered in the U.S. and other countries. AirPlay 2 requires iOS 12.3 or later, or macOS 10.14.5 or later.

**** Apple AirPlay may not be supported depending on the model or geographical area.

Part one of this two-part series focused on Samsung’s latest home appliances and displays. Here, Junghoe Kim of Samsung Research[1]’s Robot Centre and Hoseong Kang from Samsung’s Mobile eXperience Business offer exclusive insights on the company’s latest robots and the new Galaxy S21 FE.

[Robotics] Reimagining Robots as Life Companions

▲ Junghoe Kim of Samsung Research’s Robot Center stands alongside the Samsung Bot i interactive robot.

Q: What is the theme for Samsung Research’s showcase at CES 2022?

The overall concept for Samsung Research at CES 2022 is “Digital, Meet Physical”. We’ve gone to great lengths to show how the personalized experiences that millennials and zoomers value can be seamlessly connected to the digital world.

To that end, the ‘house’ that we set up at CES was designed to resemble a digital world like a metaverse. Our AI ​​Avatar was created to identify users’ locations in the real world using UWB (Ultra Wide Band) location recognition technology, and interact with them through the nearest smart home product.

At this year’s CES, two types of companion robots will be introduced: the Samsung Bot i, an interactive robot, and the Samsung Bot Handy, a manipulation robot that can assist with household chores. They can help users by arranging a video conference for an urgent meeting, or by setting the table for a meal. Our CES 2022 booth demonstrates how AI and robots can come together to introduce innovative user experiences to the home of the future.

Q: What are some of the Samsung Bot i and Samsung Bot Handy’s most innovative features and technologies?

The Samsung Bot i is an interactive robot that utilizes balance control technology. It moves like a living being, making dynamic and life-like movements. When it’s next to the user, it moves alongside them and offers various forms of support. When it’s away from the user, it manages various tasks for them using its telepresence[2] function.

The Samsung Bot Handy is a robot that helps out with various household chores using manipulation[3]  technology. This enables the robot to recognize objects at home and skillfully pick them up. Whereas at last year’s CES, we showcased a technology that could pick up a single object based on learning, this year, we will introduce a scenario called “tableware handling.” This technology enables the robot to pick items up after recognizing multiple objects and analyzing the surrounding environment.

▲ (From left) The Samsung Bot Handy, an AI Avatar and the Samsung Bot i.

Q: How would you summarize Samsung Research’ R&D philosophy when it comes to robots, and where is the company’s research heading?

Samsung Research’s Robot Centre is conducting research in various areas under the vision, “Samsung Bot, Touching Your Daily Life.” We strive to make our robots companions that help users in their daily lives by closely interacting with them and making their lives happier and more convenient. To achieve this, we’re taking core robot technologies like mobility and manipulation a step further by creating platforms based on our extensive expertise in AI, and we’re developing various robots based on research in those areas.

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[1] Samsung Electronics’ advanced R&D hub, which leads the development of future technologies for its Device eXperience division

[2] Refers to a virtual video conferencing system that makes participants feel as if they are in the same room.

[3] Refers to the skillful manipulation of objects with hands. This includes picking objects up.

New flagship combines premium design, sophisticated picture quality, AI and an immersive sound experience

Samsung Electronics introduced today its next-generation QLED 8K line at CES 2020 in Las Vegas, offering a glimpse into the future of display technology. It combines cutting-edge innovations that make the viewing experience more immersive with new connected features and consumer lifestyles more integrated in order to deliver the ultimate home entertainment experience.

The 2020 QLED 8K lineup provides consumers with an unprecedented viewing experience and superb smart home integration. It leverages the power of enhanced AI (Artificial Intelligence) technology to improve audio, video and smart capabilities. Plus, it offers a range of smart features powered by Tizen, making it now easy for consumers to use voice commands and access new features like Tap View, Digital Butler and Samsung Health.

The ultimate expression of these different innovations is the new, flagship Q950TS QLED 8K TV which features surround sound audio, lifelike 8K resolution and a stunning, ultra-thin form factor.

“8K resolution is reshaping our industry. The demand for 75” + screens is increasing faster than any other segment in the market, and this is where 8K resolution matters the most,” Pat Bugos, Vice President of Sales and Marketing, Home Entertainment, Samsung Electronics Canada. “Our 2020 8K lineup showcases the potential for 8K to transform the way we experience TV. Its innovative smart features empower consumers to immerse themselves in their passions more seamlessly than ever before.”

Reinventing TV Design

The Q950 practically eliminates the bezel around the display to create a screen-to-body ratio of nearly 99 percent, the largest in the market. When watching from about ten or fifteen feet away, consumers experience a stunning Infinity Screen effect where the bezels seem to disappear. The result is an even more immersive viewing experience that eliminates the boundaries between the TV and its surroundings.

In addition, the Q950 is only 15 millimeters thin across the entire display. In combination with a completely flat back panel, the Q950 can lay flush against the wall or create a striking silhouette when placed on a media stand.

Redefining Picture Quality

The 2020 QLED 8K lineup reflects Samsung’s commitment to leading the industry in the implementation, adoption, and playback of 8K resolution. Every model in the lineup will meet the requirements of the 8K Association’s Certified Test Specifications as well as the CTA 8K Ultra HD Display Definition.^[1][2]

At the same time, the QLED 8K lineup is among the first in the industry to support the playback of native 8K content. In 2020, consumers will be able to enjoy and stream AV1 codec videos filmed in 8K on QLED 8K TVs. All Samsung TVs in the 2020 8K line will have this capability built-in.

And, Samsung is working with partners like YouTube to create pathways for streaming native 8K content.

In addition to building out the 8K ecosystem across the industry, the QLED 8K lineup helps consumers to experience the power of 8K resolution even when they are watching lower resolution content. Based on powerful Samsung semiconductor technology, the Q950’s next-generation Quantum Processor 8K features improved AI upscaling capabilities that use neural network deep learning to analyze and identify the characteristics of individual pixels. It then restores different elements of the image to create a pristine near-8K picture, regardless of the content source.^[3]

The Q950 also leverages the power of AI to ensure that nothing distracts viewers from their content. While traditional TV sensors can only adjust screen brightness based on the ambient light within the room, Adaptive Picture accounts for the distribution of light within the particular scene, ensuring that the TV can maintain a clear picture in both bright or dark rooms while still maintaining contrast.

Another common issue for consumers streaming content is the speed of their internet connection. AI ScaleNet ensures a smooth streaming connection by optimizing the available network bandwidth. It compresses content as it leaves the content provider and then restores it after it reaches the TV to effectively cut in half the bandwidth needed for consumers to stream content. Samsung Electronics is continuing to work with Amazon on this feature, utilizing AI ScaleNet from standard definition to 4K in Prime Video.

Reinvigorating Sound Performance

Since audio is as important as video when it comes to an immersive streaming experience, the Q950 delivers incredible TV audio. It features speakers on every side of the display, as well as sub-woofers in the back. When combined with Object Tracking Sound+, which uses AI-based software to match the movement of audio sound with the movement of objects on the screen, the Q950 can deliver crisp and clear 5.1 channel surround-sound.

The Q950 can also adjust the volume of dialogue in response to common sounds like a blender or vacuum cleaner. Active Voice Amplifier (AVA) helps to limit distracting sounds while watching TV by detecting these noises and automatically enhancing voice clarity for consumers.

Finally, the Q950 is uniquely capable of using its built-in speakers as an additional audio channel when connected to a 2020 Q Series soundbar like the Q800, a 2020 CES Best of Innovation honoree. Q-Symphony pairs the audio from both devices together to create a dynamic and multi-dimensional soundscape.

Reinventing the Viewing Experience

Consumers today have access to—and are consuming—more streaming content than ever before. That’s why the 2020 QLED 8K TV line offers unique features that help consumers to better enjoy their content and interact with their different devices.

In 2020, Bixby, the Samsung’s AI assistant, is getting even smarter. Consumers can use their TV to change the mood of a room. For example, if they tell Bixby to create a calm atmosphere, the TV will then display a relaxing backdrop on the screen. In addition, Samsung will offer multiple voice assistant options in order to provide consumers a choice by integrating Amazon Alexa and the Google Assistant into Samsung’s 2020 QLED 8K line. Now, users will enjoy easier access to the content they love with expanded smart home and TV control capabilities.

Reimagining Connected Living

The 2020 QLED 8K lineup accounts for the evolving ways in which consumers use screens today through innovative new features that integrate into modern lifestyles.

In addition, more consumers are using their mobile devices while watching content on their TVs, even though it can be difficult to see everything happening on both devices. Multi-View ensures that these consumers won’t miss a thing on either screen by projecting the screen of the consumer’s mobile device onto the TV alongside a separate window for their TV content. With 14 different layouts, users can customize their viewing experience from side-by-side viewing to picture-in-picture viewing together with several other options.

To create an even more streamlined experience for consumers, the Q950 also offers novel ways of mirroring your mobile device and controlling your home devices. Tap View empowers consumers to mirror their phone screens to the TV just by touching the two devices together. And with Digital Butler, consumer can now control more devices by using infrared technology to detect and control non-IoT devices within the home.

^[1] The 8K Association (8KA) is a cross-industry group focused on facilitating the growth of the 8K ecosystem The 8KA created performance criteria in concert with the association’s membership for 8K televisions. The 8KA currently has 16 members and expanding. Member companies like Samsung Electronics are able to promote 8K certified TVs after they are validated by the 8KA.

^[2] The Consumer Technology Association (CTA) is the trade association representing the consumer technology industry. The CTA currently has over 2000 members and expanding. Member companies like Samsung Electronics are able to promote product standards once certified by CTA.

^[3] 8K AI Upscaling enhances content to near-8K picture quality. Based on laboratory testing. Viewing experience may vary according to types of content and format. 8K AI Upscaling may not apply to PC connection, and certain conditions of Game Mode.