Samsung Electronics Co., Ltd. today announced it has signed a Memorandum of Understanding (MOU) with AMD to expand their strategic collaboration on next-generation AI memory and computing technologies.

The signing ceremony was held at Samsung’s most advanced chip manufacturing complex in Pyeongtaek, Korea, attended by Dr. Lisa Su, Chair and CEO of AMD, and Young Hyun Jun, Vice Chairman & CEO of Samsung Electronics.

“Samsung and AMD share a commitment to advancing AI computing, and this agreement reflects the growing scope of our collaboration,” said Young Hyun Jun, Vice Chairman & CEO of Samsung Electronics. “From industry-leading HBM4 and next-generation memory architectures to cutting-edge foundry and advanced packaging, Samsung is uniquely positioned to deliver unrivaled turnkey capabilities that support AMD’s evolving AI roadmap.”

“Powering the next generation of AI infrastructure requires deep collaboration across the industry,” said Dr. Lisa Su, Chair and CEO of AMD. “We are thrilled to expand our work with Samsung, bringing together their leadership in advanced memory with our Instinct GPUs, EPYC CPUs and rack-scale platforms. Integration across the full computing stack, from silicon to system to rack, is essential to accelerating AI innovation that translates into real-world impact at scale.”

Under the MOU, Samsung and AMD will align on primary HBM4 supply for the next-generation AMD AI accelerator, the AMD Instinct MI455X GPU, as well as advanced DRAM solutions for 6^th Gen AMD EPYC CPUs, codenamed “Venice.” These technologies will support next-generation AI systems combining AMD Instinct GPUs, AMD EPYC CPUs and rack-scale architectures such as the AMD Helios platform.

Samsung and AMD are closely collaborating on advanced memory technologies for AI and data center workloads. As memory bandwidth and power efficiency become increasingly critical to system-level performance, this collaboration will help deliver more optimized AI infrastructure for customers.

Samsung’s HBM4 is built on its most advanced 6th-generation 10-nanometer (nm)-class DRAM process (1c) and a 4nm logic base die, featuring processing speeds of up to 13 gigabits-per-second (Gbps) and maximum 3.3 terabytes-per-second (TB/s) bandwidth that exceeds industry standards.

Powered by Samsung HBM4’s intuitive performance, reliability and energy efficiency, the AMD Instinct MI455X GPU is expected to be an intuitive solution for high-performance systems handling AI model training and inference.

The MI455X GPU will serve as a key building block for the AMD Helios rack-scale architecture, designed to deliver the performance and scalability required for next-generation AI infrastructure.

As part of their collaboration, Samsung and AMD will also work together on high-performance DDR5 memory optimized for the 6^th Gen AMD EPYC CPUs. The companies aim to deliver industry-leading DDR5 memory solutions for systems built on the AMD Helios rack-scale architecture.

The two companies will also discuss opportunities for foundry partnership, through which Samsung would provide foundry services for next-generation AMD products.

Samsung and AMD have collaborated for nearly two decades across graphics, mobile and computing technologies, including Samsung serving as the primary HBM3E partner to AMD, powering the latest AMD Instinct MI350X and MI355X AI accelerators.

About AMD
AMD (NASDAQ: AMD) drives innovation in high-performance and AI computing to solve the world’s most important challenges. Today, AMD technology powers billions of experiences across cloud and AI infrastructure, embedded systems, AI PCs and gaming. With a broad portfolio of AI-optimized CPUs, GPUs, networking and software, AMD delivers full-stack AI solutions that provide the performance and scalability needed for a new era of intelligent computing. Learn more at www.amd.com.

CAUTIONARY STATEMENT

This press release contains forward-looking statements concerning Advanced Micro Devices, Inc. (AMD) and the strategic collaboration with Samsung Electronics, including future plans, beliefs, intentions and anticipated benefits, which are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are commonly identified by words such as “would,” “may,” “expects,” “believes,” “plans,” “intends,” “projects” and other terms with similar meaning. Investors are cautioned that the forward-looking statements in this press release are based on current beliefs, assumptions and expectations, speak only as of the date of this press release and involve risks and uncertainties that could cause actual results to differ materially from current expectations. Such statements are subject to certain known and unknown risks and uncertainties, many of which are difficult to predict and are generally beyond AMD’s control, that could cause actual results and other future events to differ materially from those expressed in, or implied or projected by, the forward-looking information and statements. Material factors that could cause actual results to differ materially from current expectations include, without limitation, the following: impact of government actions and regulations such as export regulations, import tariffs, trade protection measures, and licensing requirements; competitive markets in which AMD’s products are sold; the cyclical nature of the semiconductor industry; market conditions of the industries in which AMD products are sold; AMD’s ability to introduce products on a timely basis with expected features and performance levels; loss of a significant customer; economic and market uncertainty; quarterly and seasonal sales patterns; AMD’s ability to adequately protect its technology or other intellectual property; unfavorable currency exchange rate fluctuations; ability of third party manufacturers to manufacture AMD’s products on a timely basis in sufficient quantities and using competitive technologies; availability of essential equipment, materials, substrates or manufacturing processes; ability to achieve expected manufacturing yields for AMD’s products; AMD’s ability to generate revenue from its semi-custom SoC products; potential security vulnerabilities; potential security incidents including IT outages, data loss, data breaches and cyberattacks; uncertainties involving the ordering and shipment of AMD’s products; AMD’s reliance on third-party intellectual property to design and introduce new products; AMD’s reliance on third-party companies for design, manufacture and supply of motherboards, software, memory and other computer platform components; AMD’s reliance on Microsoft and other software vendors’ support to design and develop software to run on AMD’s products; AMD’s reliance on third-party distributors and add-in-board partners; impact of modification or interruption of AMD’s internal business processes and information systems; compatibility of AMD’s products with some or all industry-standard software and hardware; costs related to defective products; failure to maintain an efficient supply change as customer demand changes; AMD’s ability to rely on third party supply-chain logistics functions; AMD’s ability to effectively control sales of its products on the gray market; impact of climate change on AMD’s business; AMD’s ability to realize its deferred tax assets; potential tax liabilities; current and future claims and litigation; impact of environmental laws, conflict minerals related provisions and other laws or regulations; evolving  expectations from governments, investors, customers and other stakeholders regarding corporate responsibility matters; issues related to the responsible use of AI; restrictions imposed by agreements governing AMD’s notes, the guarantees of Xilinx’s notes and the revolving credit agreement; AMD’s ability to satisfy financial obligations under guarantees and other commercial commitments; impact of acquisitions, joint ventures and/or investments on AMD’s business and AMD’s ability to integrate acquired businesses; impact of any impairment of the combined company’s assets; political, legal and economic risks and natural disasters; future impairments of technology license purchases; AMD’s ability to attract and retain key employees; and AMD’s stock price volatility. Investors are urged to review in detail the risks and uncertainties in AMD’s Securities and Exchange Commission filings, including but not limited to AMD’s most recent reports on Forms 10-K and 10-Q.

The launch of the world’s first AI phone — the Galaxy S24 series in 2024 — marked the moment smartphone evolution gave way to AI innovation. From that point on, Samsung has expanded its mobile AI ecosystem by advancing multimodal intelligence and integrating AI across wearables, tablets, PCs and beyond.

Since last year, Galaxy AI has redefined what it means to live freer and smarter. Explore the journey in the infographic below

Samsung Electronics Co., Ltd. announced its latest Smart Monitor lineup, featuring the flagship Smart Monitor M9 (M90SF model) alongside the updated Smart Monitor M8 (M80F model) and M7 (M70F model). With the introduction of QD-OLED technology to the M9 and advanced AI features across the lineup, the new offerings provide a more personalized and connected screen for work and entertainment.

“The Smart Monitor series continues to evolve based on how people work, watch and play,” said Hoon Chung, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “With the introduction of QD-OLED and AI-powered enhancements, the M9 delivers a more responsive and refined screen experience — all within a single, versatile display.”

Smart Monitor M9: OLED Picture, Intelligent Performance

The Smart Monitor M9 introduces QD-OLED technology to the Smart Monitor lineup for the first time. Its 32-inch 4K QD-OLED panel delivers deep contrast and vibrant colour, offering a more immersive visual experience across productivity, streaming and gaming. Samsung OLED Safeguard+ [1] helps maintain screen integrity over time with a proprietary cooling system designed to reduce the risk of burn-in. The M9 also features a Glare-Free[2] display to minimize reflections and ensure consistent visibility and comfort — even in bright lighting conditions.

The M9 is powered by AI Picture Optimizer[3], 4K AI Upscaling Pro[4] and Active Voice Amplifier (AVA) Pro, which work together to enhance picture and sound quality in real time based on content and surroundings. Whether users are watching, creating or multitasking, the display adapts automatically to deliver optimized performance.

The M9 also serves as a smart entertainment hub with access to popular streaming apps, Samsung TV Plus and Samsung Gaming Hub — which enables cloud-based gaming without a connected console or PC. With a 165Hz refresh rate[5], a 0.03ms response time [6]and NVIDIA G-SYNC compatibility, the M9 supports smooth, fast-moving visuals ideal for high-performance use.

The M9 also features a slim metal design that blends premium aesthetics with functional form, creating a modern look that complements any workspace.

Recognizing its precise and reliable colour performance, the Smart Monitor M9 has achieved Pantone Validated certification[7]. This certification assures users that the M9 has passed the rigorous standards of testing and can replicate over 2,100 colours and more than 110 SkinTone shades from Pantone’s library. Paired with its brilliant QD-OLED display, the monitor ensures visuals appear just as content creators intended, providing confidence and clarity for any application.

Smart Monitor M8 and M7: Versatile Displays With AI Functionality and Enhanced Connectivity

The new Smart Monitor M8 and Smart Monitor M7 extend Samsung’s smart monitor experience to a broader audience, offering 32-inch 4K UHD screens with vibrant picture quality and built-in AI features. Equipped with Samsung’s advanced VA panel technology, both models deliver sharp detail and rich contrast, making them ideal for everyday productivity, streaming and much more.

Both displays support AI-powered discovery tools, including Click to Search.[8] These features help users explore content, retrieve information, and engage with their screen more intuitively, while Tizen OS Home personalizes recommendations and makes it easier to access frequently used services and inputs.

Designed for flexibility, all three models integrate with SmartThings[9], support Multi Control[10] between Samsung devices and offer Multi View for side-by-side working or entertainment. With Microsoft 365 [11]access, users can create and edit documents directly from the monitor without a PC, making the lineup a practical solution for modern work setups.

Ongoing Support and Availability

The Smart Monitor M9, M8 and M7 are available in 32-inch screen sizes and will begin rolling out to markets worldwide starting this month.[12]

For more information about Samsung’s Smart Monitor lineup, please visit www.samsung.com/.

[1] QD-OLED technology and OLED Safeguard+ feature are only available on M90SF model. Samsung OLED Safeguard+ is Samsung’s proprietary burn-in protection technology. This technology helps prevent burn-in by applying a pulsating heat pipe to the monitor. Additionally, the Dynamic Cooling System evaporates and condenses a coolant to diffuse heat, which helps prevent burn-in by reducing temperature at the core. The monitor also detects static images like logos and taskbars, automatically reducing their brightness to provide another means of burn-in prevention. Based on internal testing. Logo detection is active in AV mode only.

[2] Verified as Glare- Free by UL based on the verification methods used by UL. For more information on the verification methods used, please visit https://verify.ul.com/verifications/732. “Glare Free” terminology comes from the UL standards for certification and may not accurately describe the feature’s performance.

[3]  Only available when using a PC connection.The supported image quality may differ based on the type of content detected by the function.

[4] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[5] Refresh rate and response time may vary based on the performance of the input source.

[6] Based on GtGmeasured under internal test conditions. Results may vary by content and monitor settings. GtG(Gray to Gray) measures the time taken for a monitor pixel to change from one gray value to another.

[7] Pantone company provides a universal language of colour, called Pantone Matching System (PMS), that enables colour-critical decisions through every stage of the workflow for brands and manufacturers.

[8] Feature available in certain regions and models only. Samsung account and internet connection required. Feature will be available on cable, and Samsung TV Plus. Accuracy of results and visual matches not guaranteed.

[9] Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice. Requires a Wi-Fi, Bluetooth or other wireless network connection and devices registered to SmartThings app. Samsung account is required. Connected devices are sold separately. For full compatible device list, please check https://www.smartthings.com/products.

[10] Each device must be registered with a single Samsung Account and connected to the same Wi-Fi network. Multi control requires updated Galaxy phones and tablets with One UI 5.1.1 or above and Galaxy Book series devices released in 2021 or later with Samsung Settings v1.5(Intel) or Samsung Settings v3.3(ARM). Some functions(such as Copy & Paste or Drag & Drop) may not be available when using certain device models and apps. Feature availability may vary by region.

[11] Microsoft 365 requires Microsoft account. Some features of Microsoft 365 require subscription.

[12] Availability of models may vary by market and retailer.

According to market research firm Omdia, Samsung achieved a 28.3% market share in the global TV market in 2024, maintaining the number one ranking it has held since 2006.[1] This continued success is driven by the company’s commitment to premium and ultra-large screen innovation, as well as the introduction of cutting-edge, AI-powered TVs.

“Samsung’s 19-year reign as the global TV market leader has been made possible by the trust and support of our customers,” said Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to shape the future of the TV industry with innovations like AI-powered TVs, delivering products and services that meaningfully enrich people’s lives.”

Samsung Electronics secured its position as the global leader in the TV market for the 19th consecutive year (Source-Omdia, Feb-2025. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.)

Dominance in the Premium and Ultra-Large TV Segments

Samsung solidified its leadership in the high-end TV market, particularly in the premium ($2,500+) and ultra-large (75-inch and above) segments:

• Premium ($2,500+) TVs –Samsung captured a 49.6% global market share, accounting for nearly half of the global premium TV market.[1]

• 75-inch and above –Samsung led the ultra-large category with a 28.7% global market share.[2]

QLED and OLED TV Success

Samsung also maintained its leadership in the QLED and OLED segments, reinforcing its dominance in the premium TV industry:

• QLED TVs – With 8.34 million units sold, Samsung commanded a 46.8% global market share, further strengthening its leadership in this category. The global QLED market also saw significant growth, surpassing 10% of total TV sales for the first time.[3]

• OLED TVs – Samsung’s OLED sales reached 1.44 million units in 2024, securing a 27.3% global market share. This marks a year-over-year (YoY) increase of 42% and 4.6% in unit sales and market share globally, respectively, reflecting strong consumer demand for Samsung’s OLED innovations.[4]

Transforming Home Entertainment With AI and Art

At CES 2025, Samsung unveiled Vision AI, a breakthrough in AI-powered screens that extends beyond traditional entertainment. By analyzing user preferences, intents and habits, Vision AI delivers a seamlessly personalized viewing experience that shapes the future of smart home displays.

Samsung is also expanding its Samsung Art Store — originally available exclusively on The Frame — to Neo QLED and QLED models this year, providing more consumers with access to a personalized digital art experience.[5]

[1] Source-Omdia, Feb-2025. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.

[2] Source-Omdia, Feb-2025. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.

[3] Source-Omdia, Feb-2025. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.

[4] Source-Omdia, Feb-2025. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.

[5] Subscription is required to enjoy all the art from the Art Store. Requires Samsung account and internet connection.

Samsung Electronics Co., Ltd. today announced its next generation of commercial displays that feature AI-powered solutions at Integrated Systems Europe (ISE) 2025.

The Samsung Colour E-Paper delivers new levels of energy efficiency, while the AI features in SmartThings Pro and the Interactive Display increase the intelligence, control and usability of business-focused screens. In addition, the supersized 115” Smart Signage screen brings a new level of immersive visuals to life. All of these innovative solutions are being displayed at ISE, in booth 3F500.

“For commercial displays, it is crucial to address the market’s demand for energy efficiency and simple device management, while at the same time meeting the public’s desire for immersive experiences,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “Our latest innovations, including the near-zero power Samsung Colour E-Paper and advanced AI capabilities brought by all the models, showcase our commitment to pioneering new markets and providing transformative business solutions worldwide.”

Samsung Colour E-Paper Brings Greater Energy Efficiency and Flexibility

Samsung Colour E-Paper (EMDX model) redefines energy-efficient digital signage by combining digital ink with innovative full-colour e-paper technology. This ultra-low power, lightweight and slim display serves as an alternative to traditional analog and paper-based promotional materials while delivering the high visibility and functionality that businesses demand.

Leveraging advanced digital ink technology, the EMDX operates at 0.00W power when displaying static images, while consuming significantly less energy during image transitions compared to traditional digital signage¹. The ultra-slim and lightweight design allows for effortless installation, while the range of sizes — 13″ (1,600 x 1,200); 25″ (3,200 x 1,800); 32″ QHD (2,560 x 1,440); and an outdoor version that is 75″ 5K (5,120 x 2,880) — are optimized to cater to diverse business needs. The Colour E-Paper also includes a rechargeable 5000mAh battery, two USB-C ports for charging and data transfer, 8GB of memory, and Wi-Fi and Bluetooth support for enhanced connectivity.

For seamless device management, a dedicated mobile app² allows users to remotely operate displays, schedule wake-up and sleep times, and even set playlists with predefined intervals. Samsung VXT (Visual eXperience Transformation) further simplifies content operation with a feature exclusive to the Samsung Colour E-Paper. A specialized algorithm optimizes content visibility for the display and includes a preview function to ensure content and colour are accurate before deployment.

Content management is made simple through the mobile app and Samsung VXT, with businesses also able to use their own solutions through Tizen Enterprise APIs, which enable easy integration with existing management systems.

Moreover, as part of Samsung’s commitment to working toward a sustainable future, the cover of the Colour E-Paper is made from over 50% recycled plastics, while its packaging is made entirely from paper.

AI Features Bring New Intelligence and Control to SmartThings Pro and Interactive Display

In 2025, SmartThings Pro, Samsung’s hyper-connected business-to-business (B2B) management platform, brings enhanced AI and automation capabilities to improve operational efficiency.³

The platform offers Interactive View, which uses AI to convert 2D floor plans into 3D images of business premises. This 3D visualization makes it easier to understand and navigate spaces intuitively, enabling business operators to manage connected devices with ease.

SmartThings Pro also features advanced automation controls, allowing businesses to adjust settings — such as power, volume and brightness — based on pre-set conditions like ambient lighting, room occupancy and store operating hours. These automated adjustments save time while ensuring devices are optimized for their environments. When using SmartThings Pro on displays, switching between content streams is equally seamless. This is because users are able to effortlessly change channels or input sources for a streamlined experience.⁴

At ISE, Samsung is also showcasing the 2025 Interactive Display (WAFX-P model), powered by Android OS 15 and featuring new AI capabilities that enhance education and collaboration opportunities.

¹ The power measurement is based on IEC62301 standards from the International Electrotechnical Commission. According to the standards, the average power below 0.005W is indicated as 0.00W.

² Samsung Colour E-Paper mobile app supports Android 10 and above, and iOS 15 and above. Availability may vary by device, software version and region.

³ For Smart Signage and Hotel TVs, SmartThings Pro is available on models running Tizen 7.0 or above.

⁴ A phased update is scheduled to begin in November 2025.

Samsung Electronics Co., Ltd. today announced the rollout of a new AI experience with Gemini Live, bringing real-time visual conversations with AI to Galaxy users. The feature will begin rolling out on April 7, starting with the Galaxy S25 series available for any users free of charge.

Through AI-powered assistance, Galaxy users can more naturally engage in conversational interactions that make everyday tasks easier. Just press and hold the side button to show Gemini Live[1] what you see while simultaneously interacting with it in a live conversation.

Imagine picking out an outfit or reorganizing a closet. Gemini Live can now make those everyday decisions easier. By simply pointing the camera, users can get suggestions on how to categorize items and optimize space, or share their screen while browsing online retailers to receive personalized style advice. With the ability to see what the user sees and respond in real time, Galaxy S25 series feels like a trusted friend who’s always ready to help.

“Together with Google, we are marking a bold step toward the future of mobile AI, delivering smarter interactions that are deeply in sync with how we live, work and communicate,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience Business at Samsung Electronics. “With this new visual capability, Galaxy S25 series brings next-generation AI experiences to life, setting new standards for how users engage with the world through their devices.”

On April 7, Gemini Live with camera and screen sharing capabilities will start rolling out to all Galaxy S25 series users at no additional cost. For more information about Galaxy S25 series, please visit: Samsung Newsroom, Samsungmobilepress.com and Samsung.com.

[1] Check responses for accuracy. Compatible with certain features and accounts. Internet connection required. Available to users 18+.

“As Samsung continues to lead the way in mobile AI, we are committed to bringing its power to even more users, providing new ways to explore and capture the world around them through Awesome Intelligence,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “With the launch of the new Galaxy A series, we look forward to more people benefitting from smart and fun mobile experiences that unleash their creativity, all while ensuring the security and reliability users expect from us.”

The latest Galaxy A series brings users Galaxy’s fan-favorite AI-powered features. Enhanced Circle to Search with Google³ offers a seamless way to find answers, enabling users to instantly bring information to their fingertips with a simple gesture. With Object Eraser,⁴ users can easily remove unwanted elements from photos for a cleaner, more polished look. For those who enjoy customizing their photos even further, Filters⁵ can create unique effects inspired by their favorite images. Available only on Galaxy A56 5G within the Galaxy A series, Best Face⁶ allows users to select the best expressions from multiple frames and combine them into a single photo so everyone looks their best.

Galaxy A56 5G and Galaxy A36 5G feature a 6.7-inch⁷ FHD+ Super AMOLED display with a peak brightness of up to 1200 nits,⁸ offering a vivid and immersive viewing experience in any environment. A 5,000mAh battery powers all three models, allowing users to enjoy every moment for longer. Galaxy A56 5G and Galaxy A36 5G deliver enhanced performance, with a larger vapor chamber⁹ that ensures smoother multitasking, gaming and video playback. The new Galaxy A series also provides an extra, fortified layer of device safety, transparency and user choice with Samsung Knox Vault. Additionally, these devices are built for long-term use and peace of mind, with support for up to six generations of OS upgrades and six years of security updates.

The new Galaxy A series will be available globally through carriers, retailers and Samsung.com starting March 28, and will come in a range of stylish color options.¹⁰ Galaxy A56 5G is available in Awesome Lightgray, Awesome Graphite, Awesome Olive and Awesome Pink. Galaxy A36 5G comes in Awesome Lavender, Awesome Black, Awesome White and Awesome Lime. Galaxy A26 5G is available in Black, White, Mint and Peach Pink.

For more information about Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G, please visit: Samsung Newsroom, Samsung Mobile Press and Samsung.com.

¹ Availability may vary by country, region and carrier.
² Samsung Account login may be required to use certain features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by Intelligent features. Availability of features may vary depending on the region/country, OS/One UI version, device model and carrier.
³ Service availability may vary by country, language and device model. Requires an internet connection. Users may need to update Android and Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off.
⁴ Results may vary based on the images and the object the user is trying to remove.
⁵ Filters feature is unavailable in the 3:4 64MP aspect ratio setting. Its availability might differ based on device model and software version. Filter availability may vary based on resolution and aspect ratio settings.
⁶ Accuracy of results is not guaranteed. Best Face feature is available exclusively on the Galaxy A56 5G device from the Galaxy A series. Best Face is only available for photos taken with Motion Photo turned on. The feature does not generate new facial expressions but selects from frames within the Motion Photo video clip. It can recognize up to five people per image and suggest up to three alternative expressions per person.
⁷ Measured diagonally, the screen size is 6.7″ in the full rectangle and 6.5″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera hole.
⁸ 1,200 nits in High Brightness Mode (HBM).
⁹ Compared to previous generation.
¹⁰ Color and model availability may vary depending on country, region or carrier.

To maximize and bring the power of AI into Radio Access Networks (RAN), Samsung has made significant technological progress leveraging its in-house AI and radio expertise since the beginning of 2024. One of the pivotal milestones achieved was the interoperability between Samsung’s O-RAN compliant virtualized RAN (vRAN) and NVIDIA’s accelerated computing, which took place in Samsung Research’s lab in late last year. Samsung has successfully demonstrated a proof-of-concept to verify how NVIDIA’s accelerated computing can be seamlessly integrated into software-based networks to help enhance AI capabilities.

This achievement further solidifies Samsung’s strides in moving ahead with its unique innovation of combining AI and RAN. With the baseline, Samsung can seamlessly deliver AI-RAN by integrating its vRAN (virtualized Distributed Unit, vDU) with NVIDIA’s accelerated computing into a commercial-off-the-shelf (COTS) server where Samsung’s vRAN software is installed.

▲ At Mobile World Congress (MWC) 2025, Samsung showcased its real-world vRAN combined with NVIDIA’s accelerated computing.

In addition, the companies will continue to explore the best-of-breed combinations of AI-RAN options leveraging Samsung vRAN with NVIDIA’s Grace CPU and/or GPU based AI platform using Compute Unified Device Architecture (CUDA) technologies. All of these are optimal for each network deployment environment — from rural, sub-urban to dense urban.

At MWC 2025, Samsung presented its leadership in AI-For-RAN innovations, as exemplified through two AI-RAN demonstrations, endorsed by the AI-RAN Alliance and developed in collaboration with various members including NVIDIA. The demonstrations included AI-based physical uplink shared channel (PUSCH) estimation and non-uniform modulation, showing a glimpse in innovative ways to infuse AI into mobile networks.

▲ (From left) NVIDIA Senior Vice President for Telecom Ronnie Vasishta and Samsung Electronics Executive Vice President & Head of R&D June Moon

“While AI is reshaping the telecommunications landscape, Samsung is helping operators to build the right network architecture and environment where AI can thrive, all powered by our proven and AI-powered vRAN,” said June Moon, Executive Vice President, Head of R&D, Networks Business at Samsung Electronics. “This collaboration with NVIDIA signifies our continued efforts to expand GPU and CPU ecosystem, and we look forward to exploring more possibilities in the future.”

“AI-RAN is a critical technology that delivers transformative gains in network utilization, efficiency and performance, while enabling new AI services,” said Ronnie Vasishta, Senior Vice President for Telecom at NVIDIA. “Samsung is a frontrunner in AI-RAN development. Their vRAN expertise and software integrated with the NVIDIA’s AI accelerated computing will accelerate the path to AI-native wireless networks.”

As one of the founding members of the AI-RAN Alliance forged in 2024, Samsung is actively participating in advancing AI-RAN technologies with academic institutions and industry leaders like NVIDIA. As an elected Vice Chair of Board of Directors as well as the Working Group #3 (AI-on-RAN), Samsung is leading industry towards AI-powered next-generation networks.

Samsung’s end-to-end software-based network architecture is the optimal foundation to easily deploy and adopt AI across every layer of the network. As such, Samsung can empower operators with its flexible networks and sharpen their competitive edge to stay at the front of the AI era. This advancement opens doors for utilizing network infrastructure not only for mobile communications but also for processing general workloads, providing a data center-like network architecture that will present new business opportunities.

Samsung has pioneered the successful delivery of 5G end-to-end solutions, including chipsets, radios and cores. Through ongoing research and development, Samsung drives the industry to advance 5G networks with its market-leading product portfolio, from vRAN 3.0, Open RAN, core to private network solutions and AI-powered automation tools and applications. The company currently provides innovative network solutions to mobile operators and enterprises that deliver boundless connectivity to hundreds of millions of users worldwide.

With over 25 years of experience in the medical field and now as Head of Digital Health team at Samsung Electronics, I spend a lot of time contemplating how technology can truly drive progress in healthcare, rather than being just another innovation for innovation’s sake. That’s why I’m very excited about AI as it offers new ways to address many of society’s health problems by simplifying complexity and at scale.

In our ongoing work to reimagine healthcare, Samsung is leveraging advanced AI algorithms and extensive technical expertise to develop solutions like Energy Score. This feature quantifies physical and mental energy levels through multiple health indicators including sleep, heart health and physical activity. Our vision is to include more comprehensive metrics like nutrition, mental health, and additional mobile usage patterns to provide a holistic view of users’ health status, powered by AI.

AI holds great promise for early disease prevention through analyzing patterns and behaviors, detecting abnormalities, and even predicting potential health issues. By combining our long-standing sensor innovations with AI leadership, we aim to elevate our capabilities in preventing diseases, beyond sleep apnea and expanding to cardio-metabolic conditions. In particular, blood glucose is a big area of focus for us, and Samsung has been working to develop a sensor algorithm that predicts early signs of diabetes – along with non-invasive blood glucose monitoring technology and continuous glucose monitoring-integrated nutrition coaching.

Our goal is to support proactive health management, lowering healthcare burdens on individuals, families and communities at large. I strongly believe that AI will revolutionize the digital health industry and simplify the wellness journey for everyone. As a global tech leader, Samsung is uniquely equipped to make this a reality with our mix of technology innovations and a growing ecosystem of partners.

Samsung Electronics Co., Ltd. today unveiled its new “AI for All” vision at CES® 2025, with the focus of making AI an “Everyday, Everywhere” experience. Building on a decade of connected home leadership, Samsung is leveraging the power of AI to bring intelligence to every day, enabling people to experience a more personal, impactful and empowering world.

Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung’s Device eXperience (DX) Division, opened Samsung’s CES 2025 press conference by introducing the company’s roadmap for Home AI, a plan for redefining the meaning of home by providing truly personalized services across all intelligent, connected devices. This strategy, alongside Samsung’s innovations in AI-powered devices across mobile, home appliances and visual display, is a testament to Samsung’s longstanding commitment to human-centric innovation and brings the power of AI to everyday experiences to make life better for all.

“I’m proud of how we have introduced new technologies and intelligence to the home, connected key devices and set the standard for the home of the future,” Vice Chairman Han said. “This year at CES, we are reinforcing our commitment to delivering personalized experiences through our widespread implementation of AI and we will continue this journey of AI leadership in the home and beyond, not just for the next decade, but for the next century.”

Elevating Everyday Experiences With Home AI

Later in the press conference, Jonathan Gabrio, Head of the Connected Experience Center at Samsung Electronics America, expanded on Samsung’s Home AI vision, underscoring the company’s commitment to integrating AI across the entire connected experience to cater to diverse lifestyles. From single person households to multi-generational families under one roof, Home AI learns from habits and adapts to individual routines for a hyper-personalized smart home experience.

Security and Privacy are at the heart of Samsung’s strategy for Home AI. Samsung recognizes that as users introduce more connected devices into their homes and AI becomes more personal, it must also protect users’ privacy. To meet these evolving needs, the company has extended its security capabilities. Now, Samsung Knox Matrix protects home appliances along with mobile devices and TVs with its signature blockchain technology, ensuring that connected devices are working together to protect the user’s data from digital threats. With Knox Matrix Dashboard, a transparent privacy control, Samsung offers simplified security management across the entire connected home. As information syncs across devices, Knox Matrix’s Credential Sync ensures that data can only be encrypted or decrypted from the user’s devices, and Samsung Knox Vault adds another layer of protection, keeping sensitive information like passwords or PINs isolated in a secure location.

Samsung’s One UI provides an integrated software experience across all connected Samsung devices, enhancing interoperability, empowering users with AI-based features.

Underpinning it all is SmartThings, Samsung’s smart home platform that brings intelligent connectivity to hundreds of millions of users around the world. With Samsung’s belief in open innovation and partnership as a foundation, SmartThings is being equipped with the latest AI technology to streamline and personalize the smart home experience for complete convenience. SmartThings Ambient Sensing intuitively understands the user’s environment and situational context by analyzing even human movements and ambient sounds through connected devices within the home, thereby enabling those devices to intelligently and seamlessly respond and adapt to daily routines.

Bixby Voice, an enhanced AI voice assistant, will be integrated to increase usability. The assistant has been trained so that it can recognize individual voices and respond to commands in a way that works best for each user.

These Home AI updates free up time previously spent on home management, allowing users to focus on what matters most and explore new passions. Samsung’s new Galaxy Book5 Pro and Galaxy Book5 360 are AI PCs built to boost productivity with Intel® Core Ultra Processors (Series 2) and enhance creativity with features like AI Select and Samsung Studio. AI Select works to make browsing a breeze, while Samsung Studio lets users edit across their Galaxy smartphone, tablet or PC wherever inspiration strikes, at home or on the go. Powered by the NPU, Photo Remaster[1] upscales low-resolution photos into high-quality visuals, while Storage Share[2] lets users directly access the files on their smartphone from their PC, avoiding the process of downloading.

With productivity comes proactivity, too. When AI and Samsung Health combine, users are empowered to take control of their health and wellness. Through a new partnership with Dexcom and with AI-driven health insights gathered on the Galaxy Ring and Galaxy Watch, Samsung is helping users make sense of their data and arrive at more informed decisions about their well-being. These new capabilities will further improve the overall experience of Samsung Health.

Seamless Entertainment in the AI Era

Samsung’s latest screen experiences, powered by Samsung Vision AI, bring unexpected joy to users’ days through unparalleled personalization and exciting new features. The AI Screen experience infuses intelligence into TVs, bringing Generative Wallpaper[3], Live Translate[4] and Click to Search[5] to users. At the forefront of this technology is the Neo QLED 8K, which provides Samsung’s most advanced viewing experiences though AI features like 8K AI Upscaling Pro[6], Auto HDR Remastering Pro and Color Booster Pro — all of which work behind the scenes to intelligently enhance picture quality. Plus, The Frame’s art experience is expanding, allowing all Samsung QLEDs to come with a digital collection of over 3,000 art pieces[7], making it so that they can turn any room into a personal gallery.

Samsung’s commitment to its Screens Everywhere strategy is reflected in new display options for its appliances, including its new refrigerators with 9″ AI Home displays and other devices with 7″ screens. Consumers will be able to enjoy heightened functionality — including various entertainment services, AI features such as AI Vision Inside and direct access to the online grocery service Instacart — on a broader range of products.

Taking AI Everywhere

Beyond the home, Samsung’s AI innovations are set to transform the business environment with SmartThings Pro[8]. Created to bring the same AI-powered digital solutions to business partners as SmartThings offers consumers, SmartThings Pro is a B2B solution spanning multi-residential homes to retail spaces, hotels, schools and more. Since its launch last June, SmartThings Pro provides businesses with integrations to better understand energy usage, proactively identify devices with maintenance needs and offer comprehensive control of connected solutions. Samsung is working with partners to create an innovative platform, Future Innovation Technology (FIT), for larger businesses and buildings to set automated climate controls that save energy.

The company is also working with Samsung Heavy Industries on a new SmartThings collaboration that uses the Matter connectivity standard to connect with compatible ships. SmartThings for Ships[9] offers a Pre-Sailing Mode, which allows captains and crews to automate when the engine starts and turn on settings for temperature and lights, saving time and energy. Meanwhile, Care Mode provides a complete view of a ship’s power, AC systems and smoke alarms, while Protection Mode constantly monitors for — and will alert captain and crew to — any abnormal activity.

Additionally, Samsung is expanding its SmartThings and automotive integrations in a new partnership with Hyundai Motor Group to bring SmartThings to Hyundai EVs[10]. With the expanded ecosystem, users can now use SmartThings Find to easily locate their parked car, even in crowded parking lots. With the power of Home AI, SmartThings can make recommendations on when to recharge EVs based on schedules and rates. And if there is a neighborhood power outage, it will automatically activate Battery Backup Mode, which works alongside AI Energy Mode to extend the battery energy to power home essentials.

Empowering the Next Generation

Finally, Inhee Chung, Vice President of the Corporate Sustainability Center, underscored how Samsung’s AI for All vision is rooted in the brand’s commitment to harness the power of advanced technology for a better, more inclusive world. Samsung is introducing diverse and enhanced accessibility features through its AI-powered devices and services, starting with the ability to automatically sync accessibility features across home appliances from a smartphone.

From the first half of this year, Bixby will automatically have connected devices display text in high contrast or provide a voice guide for family members with low vision, all by simply recognizing their voice. For those with low vision, AI is improving Audio Subtitles by lowering foreign language audio and reading out the subtitles in the language of the user’s choosing.

Chung also discussed how initiatives like Samsung Solve for Tomorrow, Samsung Innovation Campus and the company’s work with the United Nations Development Programme (UNDP) are enabling the next generation of innovators. Today, Samsung Solve for Tomorrow challenges more than 2.6 million students across 66 countries to use STEM to address challenges in their community. In particular, during the Paris 2024 Olympic Games last year, Samsung and the International Olympic Committee (IOC) launched a digital community “Together for Tomorrow, Enabling People” and appointed the top 10 teams globally from Solve for Tomorrow as community ambassadors. Meanwhile, Samsung Innovation Campus has helped prepare nearly 180,000 young people across 33 countries for the workforce through training on emerging technologies like AI, IoT and big data.

Achim Steiner, Administrator of UNDP, joined VP Chung on stage to provide an update on Samsung and UNDP’s partnership to harness the power of technology for good. Since its initiation five years ago, the Samsung Global Goals app[11] has raised over $20 million thanks to nearly 300 million users who are using a Galaxy smartphone, tablet or watch. Plus, Samsung and UNDP’s joint work through the Generation17 initiative continues to inspire extraordinary young leaders around the world who are mobilizing their communities to advance the Global Goals.

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[1] Service availability may vary by country and device model.

[3] Limited to 10 image generation per day. Q7F and above, Except S95F/S90F/S85F

[4] Available for 6 languages (Korean/English/Spanish/French/Italian/German) in early 2025. Model # QN70F and above

[5] Available for 6 languages (Korean/English/Spanish/French/Italian/German) in early 2025. Model # Q7F and above

[6] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[7] Feature available in certain models and certain countries only. Feature may not be available at launch in your location

[8] Feature available in certain models and certain countries only. Feature may not be available at launch in your location.

[9] Feature available in certain models and certain countries only. Feature may not be available at launch in your location

[10] Feature available in certain models and certain countries only. Feature may not be available at launch in your location.

[11] Feature available in certain models and certain countries only. Feature may not be available at launch in your location