Samsung Canada, in collaboration with Canadian artist Nicolas Abtan, has launched Re:Frame, an innovation art installation showcasing 3D art pieces integrated with Samsung’s The Frame TV, blending cutting-edge technology with contemporary local art. The installation runs from October 5^th through October 20^th, 2024, between the hours of 12:00-8:00 PM, at The Well (486 Front Street West) in Toronto.

“Toronto’s art scene is a core part of the city’s culture, serving as a hub for creativity and innovation,” said Nicolas Abtan. “Collaborating with Samsung on these special pieces allowed me to blend my art and technology, two things I’m deeply passionate about. This installation is truly unique, and I can’t wait to show it off to everyone.”

Samsung’s Re-Frame installation invites Canadians to experience how technology transforms art into a new, accessible dimension. Art lovers can meet Nicolas Abtan while experiencing his dynamic 3D art creations, brought to life on The Frame. Visitors will also have the chance to win a 55″ The Frame TV with one of four of Nicolas Abtan’s 3D art pieces displayed in the Re:Frame collection. Visitors can fill out a form via QR code on site for a chance at winning. The winners will be drawn on October 22 and announced on Samsung Canada’s Instagram and TikTok pages later this month.

“Through our partnership with Nicolas Abtan, Samsung is not only supporting Toronto’s local art scene, but showcasing a new way for people to create, and interact with our best-in-class technology,” said Pat Bugos, Senior Vice President, Consumer Electronics, Samsung Canada. “Thank you to Nicolas for being such a collaborative and creative partner. We’re excited to show off his pieces on The Frame.”

The Frame transforms any space into a gallery through immersive 4K QLED technology. With the Art Mode feature, users can display their favourite pieces of art with lifelike clarity and Pantone validated colours.

To explore The Frame, visit https://samsung.com/ca/tvs/the-frame.

The pieces are an addition to the existing collection available since last October, when Samsung and the Thyssen Museum presented an exhibition named “The Impressionists and The Photography”, composed of six iconic art pieces by impressionist painters from the museum. The new additions include masterpieces painted by artists such as Claude Monet or Auguste Renoir. The Frame now boasts a catalogue with 44 art pieces from the Thyssen Museum that users can enjoy in vivid picture quality. The art pieces are available as a single purchase for $27.99 or a monthly subscription to the Art Store for $7.99.

“We are proud to offer globally renowned artworks in The Frame’s Art Store,” said Pat Bugos, Vice President of Sales and Marketing, Home Entertainment, Samsung Canada. “In partnership with the Thyssen Museum, we’re expanding our catalogue of masterpieces so The Frame users can experience unique pieces from the comfort of their home.”

Some of the highlights of this collection are key pieces of art in Post-impressionism such as The Stevedores in Arles by Vincent van Gogh or Bottle, Carafe, Jug and Lemons by Paul Cézanne. Artistic movements such as German Expressionism are also covered. Woman on a Divan, by August Macke, stands out, and so do several pieces by the Italian landscape painter, Canaletto. The collection also incorporates one of Picasso’s disciples and master of Spanish Cubism, Juan Gris, and his work, The Smoker, in addition to the remarkable female artist, Lyubov Popova, and her masterpiece Painterly Architectonic (Still Life: Instruments), known for its reference to Constructivism.

This is the third collection from Spanish art gallery to be part of The Frame partnership. With Thyssen Bornemisza Museum joining the collections, Samsung Art Store now has more than 1,200 art pieces and photographs in 4K quality from museums and galleries around the world such as the Prado Museum in Madrid, the Albertina Museum in Vienna, the Tate Modern in London, the Uffizi Gallery in Florence, the Van Gogh Museum in Amsterdam, the Hermitage State Museum in Saint Petersburg, Magnum Photos and LUMAS.

For more information on The Frame TV and Art Mode, please visit this page. The Frame is available for purchase at Samsung.com/ca and select retailers nationwide in sizes ranging from 32” – 75”. Stay tuned to news.samsung.com/ca for more updates on The Frame, the Art Store, and Samsung’s latest lifestyle TV offerings.

*Art pieces in the Art Store are subject to change without prior notice.