Samsung is addressing both in two key ways: by designing Galaxy AI experiences with built-in safeguards that protect user data from the ground up, and by applying AI to strengthen mobile security and privacy protections. While both approaches are essential, building AI that handles data responsibly remains a top priority.

Transparency and choice are the principles driving this work. That’s where Galaxy’s intuitive, easy-to-use privacy settings come in, helping you understand what data is used in AI processing, how it’s handled, and how you can control it. These protections empower you to make your own rules for your mobile experience.

Advanced Settings for Advanced AI

This freedom of choice comes into play for Galaxy AI experiences. With AI increasingly becoming a part of what we do, it’s only natural to want more control over how your personal data is used in relation to it. Enter Galaxy AI privacy safeguards: a set of policies and protections that go above and beyond to make sure you’re informed and protected when leveraging Galaxy AI.

One of the ways we champion user control is through our powerful suite of AI tools that can operate on-device, keeping your data securely in your hands. Whether you’re using communication tools like Live Translate[3] to stretch the limits of creativity, inputs are kept within the confines of your phone. These features offer a responsive mobile experience that runs directly on your device, right at your fingertips — working alongside Galaxy AI’s privacy protections to give you greater visibility and control over your data.

Since launching Galaxy AI, our vision has been driven by a commitment to openness and user choice. That’s why we chose a hybrid approach, introducing a powerful combination of on-device and cloud-based AI. This delivers seamless usability and allows users to benefit from the full power of AI for even the most complex tasks. Advanced features such as Generative Edit[4] offer on-device capabilities and also tap into cloud-based AI as needed for more processing-intensive edits.  Plus, with Advanced Intelligence settings[5], managing your privacy is as simple as tapping a button. You can even choose how your personal information is processed, including the option to disable online processing for AI features.

Privacy is the foundation of Galaxy AI, and thanks to our growing list of on-device AI features alongside powerful settings options, so is user control.

Intuitive Controls for Enhanced Visibility

In addition to AI-powered features, it’s critical that selecting privacy settings be easy and intuitive, no matter which mobile experience you choose. Galaxy’s Security and Privacy tab in your Galaxy device’s settings enables ultimate control over your data, including who sees it and how it is used, with an intuitive interface. You can do it all — from viewing and updating app permissions, controls and data-sharing functions, to identifying which data could be at risk through intuitive safety status icons. With Permission Usage, you can even keep track of which apps may have recently accessed your data. This level of behind-the-curtain visibility across settings is part of Galaxy’s usability, making it easier than ever to see Galaxy experiences are secured and built to function according to your preferences.

Another cornerstone of Galaxy privacy settings is Auto Blocker, a key feature that empowers you to secure your mobile devices without sacrificing usability. Auto Blocker protects your device by checking for malware and other security threats, while blocking malicious activity. It prevents unauthorized app installations, blocks commands and updates via USB, and mitigates zero click attacks with Message Guard. Maximum restrictions[6] is an additional layer of protection under Auto Blocker offering an additional suite of device protections. These added measures offer an extra layer of user control, giving you the choice to block 2G service and prevent data from being intercepted when connected to unsafe networks. They also help prevent unintended automatic reconnection to certain Wi-Fi networks that may be less secure.

With Samsung Knox protection and privacy settings that are easy to understand, you hold the power to decide how your data is handled — whether shared or kept completely on-device. Looking ahead, Samsung aims to further advance AI-powered security technologies to make privacy protections smarter, more adaptive, and even more seamless. And as AI continues to evolve, Samsung remains committed to building secure experiences rooted in transparency and choice — now and in the future.

[1] Live Translate requires Samsung account login. Availability of supported languages may vary. Languages require language pack download. Service availability may vary by language. Language availability may vary. Accuracy of results is not guaranteed. Availability and supported features may vary by country, region or carrier.

[2] Interpreter requires Samsung account login. Availability of supported languages may vary. Languages require language pack download. Service availability may vary by language. Language availability may vary. Accuracy of results is not guaranteed. Availability and supported features may vary by country, region or carrier.

[3] Results may vary per video depending on sounds present in the video. Samsung Account login is required. Certain types of sound can be detected such as voices, music, wind, nature, crowd and noise. The actual sound detection may vary depending on audio source and the condition of the video. Accuracy of results is not guaranteed.

[4] Generative Edit feature for Photo Assist requires a network connection and Samsung Account login. Editing with Generative Edit may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image was generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[5] Availability may vary by device model, OS and/or market.

[6] Maximum Restrictions prevents automatic, unintended reconnection to less secure networks, which may include Open, Opportunistic Wireless Encryption (OWE) or Wired Equivalent Privacy (WEP). This protects users from device traffic that may be exposed or intercepted.

Our powerful Galaxy security solutions provide multiple ways to protect you from cybersecurity threats by securing your device and helping control your privacy. Auto Blocker and Message Guard are two of these safeguards.

Auto Blocker

Auto Blocker is all about choice — providing an opt-in package of additional security measures, so that you are completely in control to choose whether you want to explore the customizations enabled by Galaxy’s ecosystem. Auto Blocker will protect your Galaxy device and personal data in various ways by checking for malware and other cybersecurity threats and blocking malicious activity.

One example of Auto Blocker in action is the prevention of downloading apps from unverified sources.

Auto Blocker can also stop harmful commands from entering your physical USB port — which could come in handy when charging your phone through an outlet at a public space like an airport.

Turning on Auto Blocker is a quick and simple process that takes less than a minute. Open Settings, go to Security and Privacy, then tap Auto Blocker and select On.

▲ Settings > Security and privacy > Auto Blocker

Message Guard

One threat that is becoming increasingly common is the zero-click attack, which exploits vulnerabilities in your device software. This can take place any time an image file is received and does not require any action on the recipient’s part.

Samsung’s Message Guard acts to neutralize such threats by trapping the file in an isolated space on your device. While this file is put into quarantine, Samsung Message Guard checks it — processing it in a controlled environment to prevent infecting your device

Message Guard works with a range of popular messaging apps that you probably already use. You don’t need to worry about initiating the process either, once Message Guard is turned on, it runs silently and 24/7 in the background without needing to be activated in any way.

▲ Settings > Security and privacy > Auto Blocker > Messaging app protection

Although there is no doubt that cybersecurity threats will continue to evolve and become increasingly common, Samsung’s priority is to always keep with strong security. However, you choose to live your life, Galaxy is there —ensuring you stay in control.

Security Updates for Longer

While it’s important to have robust security features, it is also crucial to keep them up to date so you are protected against the latest threats. That’s why Samsung is providing up to seven years of security updates and seven years of operating system upgrades, starting with the Galaxy S24 series.¹  This is the longest period of software support currently available for mobile devices, allowing users to keep their phones safely and more reliably for longer.

▲ Settings > Security and privacy > Updates > Security update

¹ Availability and timing of Android OS upgrades and security updates may vary by device model and market.

Samsung Electronics Co., Ltd. today unveiled the Galaxy A35 5G a smartphone that demonstrates Samsung’s ongoing commitment to making mobile innovations available to everyone. The device comes with extensive security features such as Knox Vault, as well as new photography capabilities inspired by Galaxy’s flagship camera innovations and a stunning display that adjusts to users’ surroundings with Vision Booster.

“With the Galaxy A series, we are expanding our latest technologies to a wider audience so that more people can benefit from them,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “We are excited to open up even more possibilities on the Galaxy A series this year, including offering Samsung Knox Vault for the first time on this lineup. We’re proud to enable Galaxy A series users to safely and reliably enjoy outstanding mobile experiences.”

An Entertainment and Creativity Hub with Versatile Photography and Stunning Display

With enhanced Nightography, Galaxy A35 5G takes clear and vibrant photos even in low lighting conditions. That means your nighttime photos can reach epic new levels. Galaxy A35 5G’s advanced AI Image Signal Processing (ISP) produces stunning low-light images. It’s not just scenery that looks amazing. Night Portrait mode and 12-bit HDR video make your images look great so that capturing memories with friends and family is  not dependent on the perfect lighting.

Galaxy A35 5G offers the incredible photography capabilities that Samsung Galaxy is renowned for, including features such as optical image stabilization (OIS) and video digital image stabilization (VDIS) that keep photos and videos crisp even when filming on the go.

The new device also continues the Galaxy A series’ tradition of making fun and immersive mobile experiences accessible. Users can enjoy watching the latest shows or browsing social media with Super AMOLED displays, showing astonishing clarity in Full High Definition. They can also count on the 6.6-inch[1] screen on the Galaxy A35 5G looking clear and bright in a range of light conditions thanks to Vision Booster.

Democratizing Samsung’s Most Powerful Security Innovations

The Galaxy A35 5G brings one of Samsung’s most innovative security features from flagship Galaxy devices to the Galaxy A series users for the very first time: Samsung Knox Vault. A hardware-based and tamper-resistant security solution, Samsung Knox Vault offers comprehensive protection against both hardware and software attacks by constructing a secure execution environment that is physically isolated from the system’s main processor and memory. It can help protect the most critical data on a device, including lock screen credentials, such as PIN codes, passwords and patterns. Samsung Knox Vault also protects device encryption keys, encrypting users’ private data stored in the device. Only a user who has the correct lock screen credentials can access their data, even if the device is lost or stolen.

The Galaxy A35 5G is also secured by Samsung Knox, Galaxy’s multi-layer security platform. Samsung Knox is designed to safeguard critical information and protect against vulnerabilities with end-to-end secure hardware, real-time threat detection and collaborative protection, taking a holistic approach across the entire Galaxy ecosystem.

New Galaxy A series users will also have access to Galaxy’s Security and Privacy Dashboard, making it easier to see and control what is happening to their data and withdraw any permissions whenever they choose.

The new Galaxy A series smartphone demonstrates Samsung’s commitment to keeping Galaxy devices secure and up-to-date for longer. With the Galaxy A35 5G, users will continue to benefit from up to four generations of Android OS and One UI upgrades and five years of security updates, optimizing the lifecycle of the devices by keeping them equipped with all the latest Galaxy and Android features.

Seamless Connection with the Ever-Expanding Samsung Galaxy Ecosystem

The Galaxy A35 5G is fully compatible with the Galaxy ecosystem giving users a smooth and integrated experience across a range of Galaxy devices. Users can keep up with their fitness goals by connecting Galaxy Watch6 to their Galaxy A series smartphone. And, thanks to Auto Switch, incoming calls will be automatically switched to connected Galaxy Buds FE for enhanced convenience.

To find out more about the Samsung Galaxy A35 5G and other Galaxy smartphones, please visit: Samsung Newsroom, Samsung Mobile Press and Samsung.com.

Specifications

*Specifications may vary by market.

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

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[1] Measured diagonally, the screen size is 6.6-inch in the full rectangle and 6.4-inch with accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole.