“By offering a wide array of refrigerator options across type and also screen sizes, we are expanding choices to meet diverse household requirements,” says Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “Consumers can enjoy greater flexibility in choosing fridge designs while benefiting from the AI-powered smart home experience Samsung provides.”

A Smarter Way To Manage Food, Home, Family Communication and Entertainment

Samsung’s new refrigerators incorporate the intuitive 9” AI Home screen and 32” or 21.5” Family Hub screens, which are designed to enhance four key areas of daily life: Food, Home, Family Communication and Entertainment. The first category, food, is powered by the upgraded AI Vision Inside, which adds four more food items to the list of recognizable types for a total of 37. Furthermore, adding on to fresh food items, AI Vision Inside can now also recognize processed food items. Refrigerators with the enhanced AI Vision Inside will recognize and recommend users to save processed food items that have been placed inside multiple times, allowing up to 50 items to be saved with designated names³. Based on the improved food list, the screen will provide tailored recipe recommendations and meal planning⁴, making home cooking more seamless and personalized.

Beyond food, the screens also enhance smart home connectivity. The latest advancements provide deeper integration into the smart home ecosystem, making the refrigerator a central hub capable of controlling connected appliances throughout the entire home. With the integration of Map View, users can monitor and control Samsung appliances and even third-party smart home devices⁵ like lights and smart plugs. There’s also SmartThings Energy⁶, which helps users track and optimize their energy consumption, facilitating greater efficiency in everyday life. The intuitive display provides users with access to a great deal of information about their home, with users also being able to issue voice commands through Bixby⁷.

The new Daily Board feature keeps everyone informed and connected. Placed at the heart of the home, the refrigerator screen delivers real-time updates throughout the day — whether it’s the morning weather and schedule before heading to work, or daily energy consumption reports in the evening. Users can also easily access their schedules through voice commands and receive tailored responses. By recognizing each family member’s voice and replying accordingly, Bixby will serve as both a helpful assistant for the entire household and for each person individually⁸. Additional family-focused features include a shared gallery for storing precious memories and a calendar to help with daily planning.

Samsung’s latest refrigerators also redefine entertainment in the kitchen, allowing users to stay engaged while cooking or spending time with family. With Spotify integration, users can listen to their favorite music or podcasts directly from their fridge⁹. SmartView Mirroring enables seamless screen sharing from smartphones or Samsung TVs, and the dedicated gallery feature lets families display their favorite photos, adding a personal touch to the kitchen

The Next Generation of Refrigeration

The 4-Door Refrigerator is designed to meet the needs of modern households with its innovative features¹⁰. The 9” AI Home applied on select models allows the refrigerator to integrate seamlessly with the smart home ecosystem.

The 4-Door Refrigerator also comes in Kitchen Fit design, allowing agile installation that requires only a tiny gap of just 4mm from the sides and 20mm from the top. Also, the refrigerator’s doors have been enhanced with SpaceMax insulation technology that uses less amount of high-efficiency insulation, increasing the space in the doors by 56% compared to previous models equaling 10L in capacity¹¹. Users can also enjoy convenience with the wide opening door that opens more than 90 degrees, and the food showcase to store frequently used items.

The 4-Door French Door Refrigerator, launching in North America, is available in various configurations, including a 32” Family Hub and a 9” AI Home. This flexibility allows users to choose the best fit for their kitchen. The Auto Open Door¹² feature ensures hassle-free accessibility with just a gentle tap, making it accessible to everyone in all kinds of situations to effortlessly access the inside of the fridge. It also has a Beverage Center that includes a water dispenser and a 1.4L Auto-Fill Water Pitcher that is BPA free¹³. Apart from ensuring that fresh, filtered water is always available, the pitcher also allows users to infuse their water with fruits and herbs.

All three types of refrigerators come with the AI Energy Mode feature, allowing users to reduce energy consumption by up to an additional 10%¹⁴. Users can choose to activate the mode always, or when electricity bills are expected to exceed the preset target.

With these latest innovative solutions, Samsung continues to push the boundaries of the connected kitchen, transforming the refrigerator into an intelligent hub that enhances food management, smart home integration and entertainment. By seamlessly blending AI-enabled convenience with energy efficiency, Samsung is redefining how users interact with their appliances and bringing the future of the smart home to life.

¹A Wi-Fi connection and a Samsung account are required to access the AI Home, our network-based service, including apps, and other smart features available through your refrigerator. You may need to use a separate device e.g. your laptop/desktop or mobile device, to create/log into a Samsung Account. If you choose not to log-in, you will not be able to enjoy any features available on the AI Home, such as the services available on the SmartThings App and the phone call features. Recipe recommendations and Bixby accessible through the AI Home utilize AI (based on deep learning models, which may be updated periodically to improve accuracy). To access your AI recipe recommendations, click on the ‘Food’ service within the SmartThings App in the AI Home menu.
²Available on select T-Type and French Door refrigerator models. As of April 2025, AI Vision Inside can recognize 37 food items like fresh fruits and veggies. If the food is not recognizable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the fridge door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy. Accuracy of results is not guaranteed.
³Processed foods are limited to those that keep a certain packaged form. AI Home recommends to save the item after it has been input more than 4 times during 30 days.
⁴Requires login to the Samsung account. The recommendations and meal plans may not fit personal preferences in some cases.
⁵A Wi-Fi connection and a Samsung account are required. Third-party devices must be SmartThings compatible.
⁶Available on Android and iOS devices. All devices should be connected to Wi-Fi or other wireless network, and registered with a single Samsung account. The energy usage shown in SmartThings Energy may differ from your actual usage. Availability may vary by country, region, service provider, network environment, or device, and may change without notice.
⁷Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Its service availability may vary depending on the country, language, and dialect.
⁸Available starting from 2025 May through over-the-network update. Customized answering is available on select usage cases such as accessing Calendar, Gallery, Find my Phone.
⁹Available in all countries excluding China, Qatar, Yemen, Russia, Sudan
¹⁰Available in North America, Europe, Latin America, Southeast Asia and the Middle East in Q2 2025. Available screen sizes may vary.
¹¹Based on internal testing, compared to Samsung RF60DB9KF*** model launched in Korea. The capacity may vary by models, region, and feature specifications.
¹²An automatic closing function is not available. The actual angle that the doors open may vary due to the installation circumstances and usage conditions, like storing heavy items in the door bins. The user may need to adjust how the refrigerator is installed if the doors don’t open properly. The touch sensors can be turned on/off from the display or SmartThings app and the default setting is ‘Off’.
¹³Bisphenol A (BPA) is found in polycarbonate plastics and epoxy resins, which are often used in food and beverage containers, and has been linked with possible adverse health effects.
¹⁴Based on internal laboratory testing. The test results are based on a comparison of the factory setting temperature when using AI Energy mode and without using AI Energy mode. Results may vary depending on the usage conditions and patterns. AI Energy Mode can be activated in SmartThings Energy, which is available on Android and iOS devices. SmartThings Energy requires Wi-Fi connection and a Samsung account.

Samsung Electronics Co., Ltd. today announced its latest home appliance lineup at a series of special launch events, ‘Welcome to ‘BESPOKE AI’[1], held in New York City, Seoul and Paris. Samsung shared its vision for enhancing the holistic home experience through interconnectivity among its products, showcasing how artificial intelligence (AI) enhances the performance of appliances.

Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Device eXperience (DX) Division at Samsung Electronics, highlighted how Samsung home appliances not only perform well with the usual tasks but can do more than previously imagined with the use of AI. “Since the first introduction of BESPOKE in 2019, Samsung Electronics has presented to the market on how appliances can be customized to best fit each user’s home and lifestyle,” said JH Han. “Five years later, we now share our vision for AI in appliances with the products that expand the Bespoke legacy through enhanced connectivity and AI capabilities that will take the consumer experience to the next level.”

Bespoke AI Appliances Sync to Create New Experiences in Various Home Spaces

With built-in Wi-Fi, internal cameras, AI chips and compatibility with the SmartThings application, Samsung’s latest Bespoke AI appliances come with enhanced features and connectivity to lay the foundation for a truly smart home. Also, the new AI Home, a connected 7-inch LCD display that has been added to multiple products, provides intuitive, easy access and control over the whole connected ecosystem.

The AI Home includes 3D Map View, a feature that provides users with a full 3D view of the house, allowing them to easily locate and control their connected appliances Users can also receive calls coming to their phones through the AI Home, allowing them to answer calls while, for example, continuing the housework they were doing. Moreover, the AI Home makes housework more enjoyable as well. Users can play their favourite songs, watch videos on the Internet app, or refer to recipes on the screen while they are cooking.

At the BESPOKE AI event, Samsung also showcased the new feature ‘Calm Onboarding’, which makes it easier for users to join Samsung’s connected life. It frees users from having to go through the hassle of product registration, as it directly registers products purchased under a Samsung Account at Samsung.com onto the SmartThings app with the same account.

To provide assurance to users as they step into the era of hyper-connected home appliances driven by technological advancement, Samsung also highlighted its comprehensive Knox security platform that protects all user data located on the connected appliances. In fact, the 4-Door French Door Refrigerator with AI Family Hub[2] has been verified to the ‘Diamond’ level by UL Solutions for its IoT security capabilities. UL Solutions is a leading global safety science company . Other Family Hub models[3] applying the same technology, have also achieved the same verification.

AI Expands Spectrum of Features to Samsung Home Appliances

The 4-Door French Door French Door Refrigerator with AI Family Hub[4] is the primary control center for all things food, connecting the refrigerator to other appliances in the home. The AI Family Hub+[5], which is the large LCD screen in the front right panel of the refrigerator, is the key to intuitive AI experience, where users can view recommended recipes and play music and videos for kitchen entertainment. The 4-Door French Door Refrigerator with AI Family Hub comes with AI Vision Inside[6] which uses an internal camera to identify 33 fresh food items that go in and out of the fridge. The recognized food items are listed and managed on the Family Hub display and can also be checked on the SmartThings app[7].

The Bespoke AI Laundry Combo, is the All-in-One washer and dryer, providing the advantages of two separate appliances while freeing up valuable space. It comes with various AI features, such as remembering the periodic and seasonal needs of users and recommending the optimal cycle for the wash[8]. With AI Opti Wash & Dry, the Bespoke AI Laundry Combo intelligently adjusts the washing and drying performance for each load and senses the weight of the laundry to dispense the appropriate amount of water and detergent. It also detects the fabric[9] and monitors the level of soiling during a cycle. If necessary, it adds more detergent and varies the washing time. It then adjusts the drying process to suit the weight and fabric type of users’ laundry. After finishing the cycle, users can monitor how much energy and water were consumed through the report provided on the Smart Things App[10].

Another unique appliance introduced only at the New York event was the Bespoke Slide-in Range with AI Home. This product is a multi-functional induction range that also comes with various fun factors. It comes with an Internal Oven Camera that lets users see inside the oven from remote places, like on the TV[11] from the living room, or even from outside the home through Smart Things on their mobile phones. With this, users can even get a short time-lapse video clip[12] with the highlight of the cooking process that they can share on social media.

Advancing the Future of Appliances

Samsung is not only dedicated to presenting a better home experience, but also committed to creating more innovative and efficient products.

It continues to upgrade Wi-fi connected appliances in the market and already in users’ homes through software updates and the further development of Smart Things. Users can enjoy new features, including energy saving features, even with the models they already own. Smart Forward[13], announced for the first time at the event, is a service that provides the newest features, security patches, and upgrades through regular software updates. Users will be able to check available updated information and receive notifications from the SmartThings App[14].

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[1] AI based features available on select appliances

[2] This is global name, naming is different by region. (North America) Bespoke 4-Door Flex Refrigerator with AI Family Hub+,

(Latin America) Bespoke 4-Door French Door Refrigerator with AI Family Hub+

[3] RF**DB99****, RF**DB95****, RF**DG9H****, available in North and South America, Europe, Middle East, Southeast Asia, India,

Australia, Korea

[4] Does not mean all services available on the Bespoke 4-Door Flex Refrigerator with AI Family Hub+ are AI or generate information or outcome using AI. The services/features that use deep learning models are limited to 1) AI Vision Inside and 2) the recipe recommendation feature available on Samsung Food

[5] (North America, Latin America) AI Family Hub+, 32”, (Europe) AI Family Hub, 21.5”

[6] As of April 2024, AI Vision Inside can recognize 33 food items like fresh fruits and veggies. If the food is not recognizable, it may be listed as unknown item. AI Vision Inside cannot identify or list any food items in the fridge door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy

[7] The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Users are required to utilize a single log-in account between the devices

[8] Messages with cycle suggestions are displayed on the control panel or a smartphone with the SmartThings App.

[9] To prevent wear, wash like fabrics together. Based on AI-based algorithm

[10] The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[11] Available on certain Samsung Smart TV models, which must also be connected to the range via the SmartThings App and using the same Samsung account. A notification is displayed on the TV screen 5 minutes before the end of your cooking. When you select the notification, you can see your food and check its progress using the streaming video

[12] A 10 second time-lapse video is created and saved for 24 hours. Video is only recorded when the door is closed. After the cooking process ends, it takes about 20 seconds to encode the video

[13] Update period and applicable features may vary by region and model

[14] The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required

Samsung Electronics Canada today announced that the expanded Bespoke kitchen lineup is now available in Canada. First unveiled at CES 2022 and launched globally earlier this spring, the new Bespoke French Door Refrigerator joins the growing Bespoke family of Samsung appliances in Canada in new three-door, four-door and four-door with Family Hub configurations, alongside the new Bespoke dishwasher, range and over-the-range microwave.

“The Bespoke lineup is the latest from Samsung to offer flexible and customizable technologies that meet the varied needs and priorities of Canadians with different lifestyles and forms of self-expression,” said Pat Bugos, Senior Vice President of Consumer Electronics, Samsung Electronics Canada. “As a leader in tech innovation, Samsung continues to redefine everyday experiences with functional and stylish appliances, and this Bespoke lineup is a household gamechanger.”

Allowing consumers to complement their own personal style, the new Bespoke French Door Refrigerator is available in thousands of style combinations based off a set of 11 colours and three distinct finishes: glass, matte glass and steel. With new colours such as Emerald Green, Morning Blue and Clementine, the French Door Refrigerator is a blank canvass for any style. In addition to an array of colour options, the refrigerator also features Samsung’s cooling and storage innovations such as the Beverage Centre, Dual Auto Ice Maker and FlexZone^[1].

The customization and innovation is available across all major kitchen appliance categories with the new Bespoke dishwasher, range and over-the-range microwave. The expanded kitchen package, which comes in Navy Steel, White Glass, Emerald Green Steel and Matte Gray Glass for the dishwasher, and Navy Steel and White Glass for the range and over-the-range microwave, features built-in SmartThings technology, connecting the entire home through the Samsung SmartThings app^[2] for advanced automation and customization.

Later this year, Samsung Canada is taking the Bespoke home portfolio beyond the kitchen with the launch of the new Bespoke front-load washer and dryer, and the Bespoke Jet, a cordless stick vacuum, opening up new ways for Canadians to integrate Samsung innovations throughout their home.

The Samsung Bespoke 2022 kitchen lineup is now available in Canada at Samsung.com/ca and select retailers. For more information, please visit the Bespoke product page here.

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^[1] This model is only available in US/Canada. The FlexZone is only available with the Bespoke French Door Refrigerator 4-Door model.

^[2] Wi-Fi connection required. SmartThings app required. Available on Android and iOS devices. A Samsung Account is required.

Samsung Electronics Co., Ltd. recently announced the global launch of the Bespoke French Door Refrigerator, which will be available in Canada beginning this spring. Initially unveiled at CES 2022, the new model is available in a choice of 3-door and 4-door configurations, and with options that include Family Hub. With the launch, the Bespoke lineup now includes a model fit for every family’s needs.

Combining unique and customizable designs with Samsung’s latest storage and cooling innovations, the new line offers consumers the refrigerator they’ve always wanted with the convenience they truly need. A choice of 11 stylish glass and steel finishes allows families to pick the perfect look to complement their kitchen, while SpaceMax technology ensures they can comfortably store all their groceries for all types of cooking.

“With the expansion of our Samsung Bespoke lineup, the new Bespoke French Door Refrigerator provides even more choice for consumers when it comes to customization and convenience in the kitchen,” said Pat Bugos, VP/Head of Consumer Electronics, Samsung Electronics Canada. “Combining Samsung’s advanced technologies with customizable aesthetics, the Bespoke French Door Refrigerator provides an opportunity for consumers to complement their personal style and experience new ways of living.”

Your Fridge Your Way

Available in a variety of stylish colours and finishes, the Bespoke French Door Refrigerator empowers families to transform their kitchen to fit their lifestyle. The refrigerator’s neat and modern styling includes interchangeable panels, flat doors and recessed handles for a seamless built-in look.

The elegance of the design ensures that it will not look out of place when installed alongside existing appliances and cabinets. Integrating the water and ice dispensers into the appliance’s interior emphasizes the design’s stylish simplicity.

A choice of 11 glass and steel finishes invites families to be creative when selecting the perfect refrigerator design for their kitchen. Glass finishes include Charcoal, Grey, Pink, White, as well as new Clean Sunrise Yellow, Clementine and Morning Blue. Steel finishes include Matte Black, Navy, Stainless and new Emerald Green.

Convenient Features Maximize Performance

The Bespoke French Door Refrigerator comes packed with Samsung’s latest cooling and storage innovations. These convenient features provide families with freshly filtered water and offer them the freedom to customize cooling settings.

Built into the refrigerator’s interior to reduce the risk of contamination, the Beverage Center offers fast and easy access to refreshingly cold and naturally flavoured water. As soon as it is placed inside the fridge, the BPA free^[1] Autofill Pitcher automatically fills with purified water, which can be infused with fruits and herbs to create deliciously flavoured beverages.

The Dual Auto Ice Maker produces both Cubed Ice and Ice Bites^TM, which are smaller than ice cubes and can chill drinks much faster. It is capable of producing 5.3lbs (2.4kg) of ice per day and stores up to 9.9lbs(4.5kg)^[2] – twice the amount of other ice makers. Its sliding cover makes it easy to use an ice scoop and helps protect ice from exposure to air when the freezer door is open.

The refrigerator’s FlexZone^[3] helps keep foods fresh by storing them under optimal conditions. With five pre-set temperature modes, including Soft Freeze, Meat/Fish, Beverage, Deli and Wine, this independently controlled compartment offers families the flexibility to store a wide range of items depending on their needs.

Bigger Is Better

Modern families require fridges that cater to their cooking style with maximized storage space and preservation of freshness. With enhancements that create more room for families’ must-have items, the Bespoke French Door Refrigerator makes it easy for households to store more food more efficiently.

The 4-door model features 29 cubic feet of internal capacity, while the 3-door model features 30 cubic feet. The models’ spacious designs were made possible in part thanks to Samsung’s SpaceMax Technology. High-efficiency insulation enabled the refrigerator’s interior walls to be made thinner, creating more room for groceries.

With more households consuming fresh produce these days, the large-capacity Big Veggie Box offers a convenient space to keep all kinds of fruits and vegetables fresh. The compartment sends away messy fridges and wilted vegetables to the past by storing foods for a long time at optimal temperature. Creating more room for fresh produce saves space on the fridge’s shelves while also helping families save time and trips to the store.

The New Big Pantry^[4], meanwhile, is a dedicated drawer that allows families to store more meat, poultry and other delicate ingredients like fish. Pre-prepared foods and meal kits fit perfectly inside so the fridge’s interior shelves can be kept neat and organized. There’s even a dedicated space for canned drinks to be stored upright.

More Fun With Family Hub

The availability of Family Hub adds new layers of fun and efficiency to managing the whole kitchen and household. The platform’s features have been expanded for 2022 to make it easier for families to stay connected, organized and entertained.

Now, in addition to sharing photos and messages, families can use Family Hub to listen to music and enjoy continuous viewing experiences by mirroring content from their Samsung Smart TV or Samsung Galaxy smartphone.^[5] View Inside lets families remotely peek inside their fridge, tag food types and create shopping lists and reminders, and has been upgraded to identify items more accurately.

With new built-in Alexa support, Family Hub will also allow consumers to access key Amazon^[6] services right from their refrigerator. Families will be able to talk to Alexa and listen to Amazon Music and Audible^[7].

For more information about the Bespoke French Door Refrigerator, please visit Samsung.com.

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^[1] Bisphenol A (BPA) is found in polycarbonate plastics and epoxy resins, which are often used in food and beverage containers, and has been linked with possible adverse health effects.

^[2] Figure describes the Bespoke French Door Refrigerator’s regular-depth model. Counter-depth model stores up to 7.3lbs of ice.

^[3] This model is only available in US/Canada. The FlexZone is only available with the Bespoke French Door Refrigerator 4-Door model.

^[4] New Big Pantry is only available with the Bespoke French Door Refrigerator 3-Door model.

^[5] Wi-Fi connection required. SmartThings app required. Available on Android and iOS devices. A Samsung account is required.

^[6] Amazon, Alexa and all related logos are trademarks of Amazon.Com, Inc. or its affiliates. Amazon Alexa is available in the US as of March 2022 and will be expanded to Canada in the second quarter of 2022.

^[7] A Wi-Fi connection and Amazon account are required.

CES 2022 offers visitors and online viewers an opportunity to see for themselves how Samsung has been innovating for the future. From displays and home appliances, to products and services that raise the bar for innovation, the company’s showcase at the world’s largest technology show offers a peek at what our daily lives will look like very soon.

Samsung’s CES 2022 booth is full of eye-catching innovations. But which products and technologies will viewers and visitors absolutely not want to miss? To answer that question, Samsung Newsroom went straight to the source, asking the experts behind the innovations which ones they think deserve a closer look.

In part one of this two-part series, Telly Lee, Vice President of Samsung’s Home Appliances Division and Jungrae Kim of Samsung Electronics’ Visual Display Business will explain how Samsung designed its latest home appliances and portable screen to cater to consumers’ evolving lifestyles.

The Bespoke Kitchen: Home Appliances That Evolve in Line With Users’ Changing Lives

▲ Telly Lee, Vice President of Samsung’s Home Appliances Division and Head of the Kitchen Product Planning Group, with Samsung’s Bespoke French Door refrigerators

Q: What can you tell us about the home appliance products and technologies that are being showcased at CES 2022?

We are going to focus on introducing the Bespoke kitchen, in which refrigerators and colours are unified to great effect. The Bespoke kitchen begins with our flagship Bespoke refrigerators. We’ve expanded the Bespoke range to FDR (French Door refrigerators) in 4-door and 3-door models. This represents a significant expansion of our lineup following the release of Bespoke refrigerators in 4-Door Flex, Bottom Mount Freezer and 1-Door Column types in 2021.

One new point of innovation for Samsung’s Bespoke refrigerator is the Beverage Centre. Featuring a water dispenser hidden inside the door, the Beverage Centre offers a convenient solution that enables the fridge to feature a smooth exterior. Along with the new Bespoke refrigerators, we’re also showcasing other vibrant and colourful products that are part of the Bespoke kitchen like oven ranges and dishwashers.

These days, we’re seeing more customers choose modern designs for their kitchens. With Bespoke, we want to show that it’s possible to decorate your kitchen based on your individual tastes with a palette that includes colours that blend in with your interior, as well as accent colours[1].

At CES, we are also showcasing SmartThings Cooking, a service that introduces connected experiences to the kitchen. With this service, users can receive recipe recommendations and information to help them save time on both prep and cooking. SmartThings Cooking recommends recipes that fit your tastes and dietary preferences, then builds meal plans to match. As you’re cooking, it also sends recipe instructions directly to synced compatible Samsung cooking devices.

Q: What are some unique or attractive aspects of the new Bespoke offerings that you don’t want visitors at CES to miss?

First, I’d like to underline the expansion of the Bespoke range, which gives consumers who want their refrigerator to reflect their preferences in terms of colour and materials even more options to choose from. Since launching Bespoke in 2021, we’ve seen continuous demand for this type of customization. Delivering on this is one of the reasons we added the French Door refrigerator to our 2022 Bespoke refrigerator lineup. The panels come in twelve colours, which means that there are over 20,000 possible colour combinations for a four-door refrigerator alone.

Another can’t-miss aspect is the features. The Beverage Centre, for instance includes a 1.4-liter AutoFill water pitcher, as well as a Dual Auto Ice Maker that holds up to 4.1kg of ice. What’s more, the FlexZone offers five different temperature modes to help keep ingredients like meat, seafood, fruits and vegetables at optimal temperatures. These unique features help bring greater convenience to users’ daily lives.

Users also get to experience an even smarter kitchen with Family Hub, which is included in the latest Bespoke refrigerator lineup. By using the large screen on the front of the refrigerator users can enjoy music and videos in the kitchen and control kitchen appliances and smart devices too. With a screen that integrates seamlessly into the door panel, and with a highly aesthetic design and minimized bezels, the Bespoke Family Hub is capable of blending into almost any space.

▲ Samsung’s Bespoke Family Hub refrigerator

Q: Our way of life has changed dramatically over the past two years, with technology that connects people becoming more important as contactless ways of doing things increasingly become the norm. What kind of impact do you think the products and technologies showcased at CES 2022 will have on people’s lives?

As users have begun to spend more and more time at home, their lives have become more “home-centric.” We expect this trend to continue in 2022. At the same time, concern for sustainability continues to increase on the heels of events like the United Nations’ COP26 conference, and with environmental regulations being strengthened across the globe. With these shifts in consumer lifestyles and interests in mind, Samsung has been working to provide kitchen solutions that are “customized, smarter, and more sustainable.”

Our customized kitchen solutions cater to users who have been spending a lot of time in their kitchen and thus feel a stronger desire to remodel their space to reflect their tastes. By expanding our Bespoke lineup, we are providing a more diverse range of refrigerator types and colour options, helping users build customized kitchens that suit both their lifestyle and their interior design scheme.

Spending more time at home has naturally led to a rise in home cooking as well. To help make this easier by making kitchens “smarter”, Samsung introduced SmartThings Cooking[2], a tailored cooking journey service that can do everything from looking up recipes to creating a diet plan. Powered by Whisk’s Food AI, SmartThings Cooking recommends your personalized recipe and meal plans based on your tastes, dietary preferences and groceries you have on hand. When it comes time to cook, SmartThings ensures a seamless cooking experience while communicating directly with your smart Samsung kitchen appliances.

And with Family Hub, consumers can even utilize this service through the display on the front of their fridge while continuing to control other home appliances from it as well.

Finally, our kitchen solutions are becoming “more sustainable.” Samsung continues to innovate on this front, seeking out ways to incorporate cutting-edge technology into our appliances while keeping sustainability in mind as well.

The Freestyle : Designing a Projector That’s Not Limited by Space

▲ Jungrae Kim of Samsung Electronics’ Visual Display Business proudly displays The Freestyle, a new portable screen introduced at CES.

Q: Could you walk us through how your team came up with The Freestyle?

Ever since the pandemic changed our daily lives, our personal spaces have become more and more important. This is particularly true of relaxing spaces like the bedroom, where we’re seeing more people using products for the purposes of entertainment. We’re also seeing more people utilize cozy and quiet spaces in their homes, as well as increased interest in spending time outdoors – by going camping, for example. We wanted to reflect these trends of our time in our products, and enable users to use them as they wish – anytime, anywhere, and regardless of space limitations. That’s how we came up with the personal, movable smart projector that is The Freestyle.

Q: What are unique points of the Freestyle?

The Freestyle was designed to offer users new levels of functionality. It’s easy to see what sets this product apart just by looking at it. To allow users to carry around every day, we designed The Freestyle to be lightweight, weighing just 830 grams. The fact that you can conveniently carry it with you wherever you go is its biggest advantage.

The Freestyle also features a simpler installation process. All users need to do is place The Freestyle wherever they want, and then turn it on. That’s it. The Freestyle comes with full auto keystone and auto leveling features, enabled by cutting edge technology. The features allow the device to automatically adjust its screen to any surface at any angle, providing a proportional image every time.

Users can enjoy a seamless and continuous viewing experience by accessing their user accounts and settings for various streaming apps and services. On top of that, we’ve also applied far-field voice control technology. So when the screen is turned on, users can search for content using just their voice. When the screen is off, they can use the device to listen to music or ask for the day’s weather just as they would with a smart speaker.

The Freestyle’s picture and sound quality – the most basic and important features of any display – also deserve a closer look. We applied Samsung TVs’ picture quality engine, and the white balance is adjusted automatically according to the colour and tone of the wall that the screen is being projected to. We also applied dual passive radiators to produce deep, high-quality bass. This allows customers to enjoy a cinema-like sound experience no matter where they are.

Q: In line with Samsung’s ‘Screens Everywhere’ vision, The Freestyle can be utilized in various ways for maximum convenience. What are some specific use cases for The Freestyle?

First of all, The Freestyle can be conveniently set up in a user’s bedroom. While lying in bed, before falling asleep, they can use the device’s integrated cradle to move the screen from the wall to the ceiling to continue watching a movie more comfortably. The Freestyle can also be placed lightly on a dining room table, transforming the room into a new space for entertainment.

For powering it up, The Freestyle is compatible with external batteries^[3] that support USB-PD and 50W/20V output or above, so users can take it with them anywhere, whether they are on the move, on a camping trip and more. When it’s not used as a projector to stream content, The Freestyle also provides mood lighting effect thanks to its ambient mode and translucent lens cap ^[4].

Through close cooperation with Samsung’s MX (Mobile eXperience) Business, we’ve equipped The Freestyle with a button that syncs it with compatible Galaxy devices. With just a push of a button, users can instantly use their mobile device as a remote control^[5]. They can also utilize mobile hotspots when no Wi-Fi networks are available. We’ve developed this product by paying close attention to even the smallest details, all to make the device just as convenient and easy to use outdoors as it is at home.

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[1] Colour availability may vary based on region.

[2] Available on Android and iOS devices. A Wi-Fi connection and a Samsung Account are required.

[3] Samsung is not liable for 3^rd party external batteries.

[4] Screen not included or required. Image and viewing quality may vary depending on a variety of factors including projecting surface, distance, and environment.

[5] Available on Android and iOS devices with SmartThings installation. A Wi-Fi connection and a Samsung Account are required.

Samsung’s CES 2022 showcase to highlight first-ever Bespoke French Door refrigerator, Bespoke kitchen package, Bespoke Jet vacuum cleaner,

Samsung Electronics recently announced its first-ever Bespoke French Door refrigerator, to be unveiled at CES 2022, bringing Bespoke to nearly every major refrigerator type sold in Canada.

Available in a choice of 3-door, 4-door and Family Hub models, the new Bespoke French Door refrigerator expands Samsung’s Bespoke lineup. At CES 2022, Samsung is set to display a full array of Bespoke appliances, including new products such as the Bespoke Jet cordless stick vacuum cleaner and the Bespoke Washer and Dryer, bringing Bespoke to the rest of the home.

The new line represents the very best of Samsung, pairing customizable designs with innovative technologies that together inspire entirely new ways of living. With the Bespoke refrigerator as a centrepiece, consumers will be able to customize their décor to complement their personal style, with kitchen packages that include dishwashers, ranges, and over-the-range microwaves in white and navy. Beyond the kitchen, the Bespoke Jet vacuum cleaner brings powerful cleaning performance and elegance to the living room, while the Bespoke Washer and Dryer make laundry routines intelligent and easy.

“With the continuing trend of hybrid living, we believe Canadians should have the freedom to customize their home to match their lifestyle,” said Pat Bugos, VP/Head of Consumer Electronics, Samsung Electronics Canada. “The expanded Bespoke lineup provides an opportunity for consumers to enjoy home appliances that deliver flexible and customizable features that help address their lifestyle needs.”

Bespoke French Door Refrigerator

Available in a range of sizes, configurations and colours, Samsung’s Bespoke French Door refrigerator brings Bespoke customization and a sleek flat-front design to one of consumers’ preferred refrigerator types. Expanding on the existing Bespoke refrigerator lineup, which includes the Bespoke 4-Door Flex, and Bespoke 1-Door Flex Column, this latest addition ensures that there is a Bespoke refrigerator option to suit families’ needs. The Bespoke French Door refrigerator will be available in 3-door and 4-door configurations – in both full and counter-depth models – and includes options featuring the upgraded Family Hub for 2022.

With 11 colours and two finishes – glass and steel – to choose from, the Bespoke French Door refrigerator features thousands of colour combinations. In glass, new colours include White, Gray, Pink, Charcoal, Morning Blue, Clementine and Sunrise Yellow. In a steel finish, new colours include  Matte Black, Navy, Emerald Green and Stainless Steel.

To help families better store and preserve their meals, the Bespoke French Door refrigerator comes packed with Samsung’s latest storage and cooling innovations. The Beverage Center and Dual Auto Ice Maker give users quick access to cold drinks, while the FlexZone keeps ingredients at an optimal temperature to help ensure they stay fresh.

With a wide range of smart features, Family Hub brings entertainment into the kitchen and helps families stay organized and connected. In 2022, Family Hub will support Samsung TV Plus, providing free TV content and seamless continuous viewing experiences with other compatible screens like Samsung Smart TVs and Galaxy devices.

Family Hub for 2022 View Inside has also been upgraded with internal camera technology for utilizing information on food labels, allowing families to view fridge contents, manage expiration dates, and more.

Bespoke Jet

First introduced at Bespoke Home 2021 and coming to global markets in 2022, the Bespoke Jet cordless stick vacuum cleaner brings Bespoke innovation into the living room.

Featuring Samsung’s All-in-One Clean Station, the Bespoke Jet takes the chore out of keeping your home clean. Once they are done cleaning, users can simply dock the vacuum cleaner and it will automatically empty the dust bag and begin to charge.

The Bespoke Jet also features a modern, premium design that is powerful yet light, and built to offer families a comprehensive cleaning solution. It provides 210W[1] of suction power and uses a multi-layered filtration system to trap 99.999 percent of fine dust[2], delivering a powerful yet simple cleaning experience to the contemporary home.

Bespoke Washer and Dryer

Designed to introduce Bespoke to the laundry room, the Bespoke Washer and Dryer include cutting-edge smart features that make doing laundry intuitive and efficient. Both devices feature a flat-front design and are available in multiple colour options, including black and navy.

By learning usage patterns and laundry routines, the AI-powered Smart Dial prioritizes frequently used settings, helping minimizing work and simplifying the washing and drying process. Meanwhile, the intelligent AI OptiWash function optimizes wash settings as well as time and detergent levels for each load, taking more of the guesswork out of laundry. With MultiControl, users can easily use both the smart washer and dryer from the washer control panel when units are stacked.

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[1] Suction tested based on the IEC62885-2 Cl. 5.8 standard, tested at the inlet of the non-motorized tool, using Jet mode. Based on SLG Prüf- und Zertifizierungs GmbH tests.

[2] Tested based on IEC 62885-2, CL.5.11 by SLG Prüf- und Zertifizierungs GmbH. Results may vary depending on actual usage. Refers to particles in the size range of 0.5 to 4.2µm.