2024 Bespoke 4-Door Flex Refrigerator with AI Family Hub+, featuring AI Vision Inside, and Anyplace Induction Cooktop connect with AI-updated Samsung Food

Samsung Electronics Co., Ltd. today announced that it will use CES® 2024 to introduce Samsung’s newest kitchen products, applications and features, which include artificial intelligence (AI) features and SmartThings connectivity, enabling an ecosystem that delivers new food and kitchen experiences with Samsung products. Notable products and features in the lineup include the 2024 Bespoke 4-Door Flex Refrigerator with AI Family Hub+[1] — which was Samsung’s first home Internet of Things (IoT) refrigerator launched in 2016 — now equipped with the all-new AI Vision Inside feature, the new Anyplace Induction Cooktop and enhancements to the Samsung Food service.

“We are both proud and excited to be showcasing these upgraded AI and connectivity features, which utilize the latest technology to help everyone take their food and kitchen experiences to the next level,” said Moohyung Lee, EVP and Head of the Customer eXperience Team of the Digital Appliances Business at Samsung Electronics. “We are committed to letting users enjoy the many benefits of our innovative food ecosystem across a wide range of devices and features.” 

AI Features That Enable Food Ideas and Intelligence

To enhance the experience in the kitchen, the 2024 Bespoke 4-Door Flex Refrigerator with AI Family Hub+ has been packed with a variety of innovative technologies. One impressive new feature is AI Vision Inside, which uses a smart internal camera that can visualize items in the refrigerator. Also, it is equipped with ‘Vision AI’ technology, which can identify up to 33 different fresh food items based on a predefined set of training data comprising approximately one million food photographs.[2] With the food list that is available and editable on the Family Hub+ screen, users can also manually add expiration date information for items that they would like to keep track of, and the refrigerator sends out alerts through its 32” LCD screen for these items before reaching the set expiry date.

Also, with the assistance of the Fridge Manager feature, which monitors the status of the water filter in the refrigerator and sends an alert when a replacement is needed.

Appliance screen functionality does not stop there. Samsung’s new Anyplace Induction Cooktop and Slide-in Range are each equipped with a 7” LCD screen, where users can view the recipes that were selected and saved from the Family Hub+ to assist their meal preparation. Anti-Scratch Glass applied instead of a typical ceramic glass also helps to resist scratches on the induction surface..

What’s more, the Samsung Food application — which can now be accessed on the Family Hub+, and the Slide-in Range — has several new AI features. The ‘Personalize’ feature³ powered by Food AI allows users to adapt recipes to reflect their dietary requirements, including gluten-free, pescatarian, dairy-free, and other diets. Meanwhile, the new ‘Image-to-Recipe’ feature[3] with Vision AI now recognizes potential meals that can be made with the ingredients in your fridge. Lastly, Tailored Meal Plan analyzes users’ information by connecting to their Samsung Health profiles[4] to create personalized meals based on their wellness preferences.

AI-Enabled Connected Appliances and Features for an Enhanced Kitchen Every Day

With the Bespoke 4-Door Flex Refrigerator with AI Family Hub+ as the center piece, the Samsung kitchen ecosystem is all about how the AI features in these kitchen products and the Samsung Food service connect to deliver a  range of smart, connected kitchen experiences.

Samsung Food also connects to Samsung Health[5]. The feature uses the information collected from Samsung Health to suggest recipes that suit users’ preferences. After that, users can send cooking instructions for these recipes to their various kitchen appliances with just a few key presses. 

Then there is Tap View[6], which allows users to easily mirror the display of their Galaxy smartphones on the Family Hub+ screen. Users can also enjoy videos form the YouTube application right from the refrigerator screen for more information and entertainment.

Image of kitchen with Bespoke 4-Door Flex Refrigerator with AI Family Hub+
Image simulated for illustrative purposes.

All these advancements build toward Samsung’s goal of expanding its seamlessly connected, AI-enabled kitchen ecosystem with a focus on providing users with spectacular and convenient kitchen experiences.

Availability

Users can visit the Samsung booth at CES® 2024 to experience the AI and connectivity of the innovative kitchen ecosystem.

* Updated on January 12, 2024, to provide more detailed information.

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[1] Does not mean all services available on the Bespoke 4-Door Flex Refrigerator with AI Family Hub+ are AI or generate information or outcome using AI. The services/features that use deep learning models are limited to 1) AI Vision Inside and 2) Bixby features.

[2] Detection and identification of food items is based on Samsung’s deep learning model trained using a predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to the learning model from time to time to enhance its accuracy.

[3] Part of the services of Samsung Food+ require a paid subscription that also requires a Samsung account.

[4] Service available with user’s consent.

[5] Will be available after 1Q 2024. Applicable models only.

[6] Will be available after 2Q 2024. Applicable models only.

Samsung Electronics Co., Ltd. announced the launch of Samsung Food, a personalized, AI-powered food and recipe platform.

Releasing in eight languages[1] in 104 countries around the world, Samsung Food will offer comprehensive food experiences through more than 160,000 available recipes, acting as a personalized assistant that helps users discover new dishes, create tailored meal plans and order ingredients online. The service will also help users control their cooking appliances, while giving step-by-step guided cooking and allowing users to share their favorite recipes on social media.

Building on the foundation of Samsung’s wide range of cooking appliances and food services, Samsung Food uses AI technology to go beyond existing capabilities and deliver a food platform that truly adapts to the needs and lifestyles of its users. To accomplish this, Samsung Food draws from the extensive database of Whisk, a smart food platform acquired by Samsung Next in 2019 that leverages advanced technology called Food AI, which suggests meals based on user preferences and food seasonality.

“The food we enjoy and the way we prepare it are central to our daily lives, and we all love to cook and eat together,” said Chanwoo Park, Executive Vice President and Head of the Service Biz Group of the Digital Appliances Business at Samsung Electronics. “By connecting digital appliances and mobile devices across the Samsung ecosystem and assisting users from shopping list to dinner plate, Samsung Food is using advanced AI capabilities to deliver a highly personalized, all-in-one food experience that users can control straight from their palms.”

Food Your Way: Recipe Exploration and Personalization, AI-enhanced Meal Planning, Kitchen Connectivity and Social Sharing

Samsung Food’s wide range of features support users every step of the way during the meal planning and cooking process, spanning four key areas: recipe discovery and personalization, tailored meal planning, connected cooking and social sharing functions.

For recipe discovery, Samsung Food lets users save recipes to their personal digital recipe box anytime and from anywhere. The app analyzes recipes, standardizes their format and organizes them to create shopping lists based on their ingredients. In addition to mobile devices, users can also access the Samsung Food service with their Bespoke Family Hub refrigerators[2]. Opened from the Family Hub touchscreen, Samsung Food provides recipe recommendations based on a list of available food items managed by the user.[3]

Samsung Food also comes with a Personalize Recipe function, enabling the app’s Food AI to directly change a saved recipe to better reflect users’ dietary requirements. For example, users can convert a recipe into a vegan or vegetarian version or make other changes to create a recipe that is more nutritionally balanced or incorporates in-stock ingredients. Users will even be able to create fusion recipes, such as Korean versions of Italian dishes, and adjust cook time or skill level of recipes.

To create individualized daily meal plans for users, the app makes AI-created recommendations based on user data[4], dietary preferences and favorite cuisine types and lets users add them to their meal planner. Nutritional breakdowns of ingredients are available at any time, and users can add items to their Samsung Food shopping list then send it straight to a retailer’s e-commerce checkout[5].

With connected cooking, seamless Samsung Food connectivity lets users set timers, preheat ovens[6] and send recipes’ cook settings straight to appliances[7] through step-by-step guided cooking modes, all from their portable devices. Starting with the Bespoke Oven, Samsung plans to connect numerous appliances – including Bespoke induction ranges and Bespoke microwaves – to Samsung Food by the end of the year to expand convenience for users in the kitchen.

It’s easy for users to get social with Samsung Food by sharing their favorite dishes with the community, creating and publishing their own recipes and following their favorite food content creators.

From Samsung Health Incorporation to Vision AI: Upcoming Features for Samsung Food

Beyond Samsung Food capabilities available at launch, Samsung will continue adding new features and services to the app for an even more seamless and comprehensive personal food experience.

By the end of the year, Samsung plans to offer Samsung Health integration with Samsung Food so that users will be able to receive suggestions for diet management. The seamless syncing of information such as BMI, body composition and calorie consumption with Samsung Food will help users to hit health goals and maintain a balanced diet.

Planned for implementation in 2024, Vision AI technology will enable Samsung Food to recognize food items and meals photographed through the camera and provide details about them, including nutrition information. By analyzing food items, the app can recommend the best recipes to use them with, save these recipes to the user’s collection and add the required ingredients to a shopping list, all in a few taps.

As a part of Samsung’s ever-growing family of services, Samsung Food represents the next step in the comprehensive yet highly bespoke experience Samsung customers can enjoy in their own home. Samsung Food strives to further extend the ease that is possible with a smart, connected kitchen of Samsung home appliances, and will continue to be updated with new features following its official launch.

To download Samsung Food on any smartphone platform, please visit https://get.samsungfood.com/download.

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[1]The app supports English (US), English (UK), German, Spanish (Spain), Spanish (Mexico), French, Italian, and Korean. Supporting languages can be added in few years.

[2] All models of Bespoke Family Hub refrigerators support Samsung Food service with Wi-fi connection and Samsung account connection.

[3] A Personalized recipe feature for Family Hub will arrive later this year via updates.

[4] Your personal details, including your age, height, weight, gender and activity level, can be entered into Samsung Food.

[5] As of now, the service is available in some countries/regions. The available retailers will vary depending on your country/region, which is automatically detected based on your IP address.

[6] This function is only available for the Bespoke Oven connected to SmartThings. The function may not work in some ovens.

[7] Connected cooking feature on Samsung Food is only available with Samsung kitchen appliances connected to SmartThings.

Samsung Electronics today announced the upcoming launch of the Samsung Bespoke Jet AI, the company’s most powerful cordless stick vacuum yet with up to 280W[1] of suction power, a self-emptying enhanced All-in-One Clean Station and artificial intelligence (AI)-based functionality. The Bespoke Jet AI will be available in Canada with preorders starting in June.

Featuring 280W model,[2] the Bespoke Jet AI is available in a sleek Satin Black colour.

“The Bespoke Jet AI is designed for every lifestyle thanks to its world-class suction power and AI-based cleaning services capable of automatically optimizing to each environment,” said Junwha Lee, Executive Vice President and Head of the Customer Experience Team of Digital Appliances Business at Samsung Electronics. “With the Bespoke Jet AI, Samsung is delivering an intelligent cordless stick vacuum that empowers users to undertake their lifestyles in premium fashion.”

Samsung’s Most Powerful and Longest-Running Cordless Stick Vacuum Yet

The Bespoke Jet AI features the powerful HexaJet Motor which, with up to 280W of suction power and a maximum consumption power of 730W, makes it Samsung’s most powerful vacuum motor to date. This ultra lightweight motor, weighing in at only 150g, provides a comfortable cleaning experience while still providing a 25% increase in suction power compared to the previous model[3], as well as a motor efficiency of 52%.

In order to allow users to clean for longer without stopping to charge, the Bespoke Jet AI offers up to 100 minutes of usage, the longest single battery runtime of any Samsung cordless stick vacuum. Its 4,500mAh battery features 80% more capacity than the previous model and has been optimized to retain 70% of its performance for up to 500 cycles.^[4]

The Bespoke Jet AI also features a selection of brushes and other accessories. The Active Dual Brush offers efficient cleaning on all types of floors and built-in LED lighting to highlight dust in dark spots.

AI-Based Cleaning for an Exceptional Intelligent Cleaning Experience

With its all-new AI mode that harnesses Samsung’s AI Optimum Tech, the Bespoke Jet AI provides a more effective cleaning experience while catering to a diverse range of environments. The Bespoke Jet AI cordless stick vacuum cleaner features an AI verification from UL Solutions, a leading independent safety science organization. Its AI Cleaning Mode allows it to determine floor type in order to provide both optimized cleaning and maximum battery efficiency.

With AI Cleaning Mode, the Bespoke Jet AI will first detect the brush load it has encountered through its suction motion controller, as well as the air pressure through its pressure sensors. This data will then be analyzed in order to classify the floor type it is placed on, and the resulting algorithm will be automatically applied in order to provide the optimal suction power and brushroll speed.[5]

The Bespoke Jet AI’s AI Cleaning Mode is capable of reducing battery consumption by up to 14% and can boost maneuverability by up to 6% when used with the Active Dual Brush.[6]

In addition to the Bespoke Jet AI’s AI Cleaning Mode, SmartThings and Smart Wi-Fi connectivity let users customize their vacuum and its functions while maintaining peak performance through the smart self-diagnosis function, providing more effective cleaning experiences.

More Hygienic Experiences With An Upgraded All-in-One Clean Station

The Bespoke Jet AI’s upgraded All-in-One Clean Station harnesses Air Pulse technology to automatically empty the dustbin for quicker and more hygienic cleaning. When the dustbin is being emptied, the All-in-One Clean Station’s Air Spin Edge technology spins the Spinning Cyclone at a blade rate of up to 1,000 RPM to drain waste, including any remaining hair that may be stuck in the dustbin’s grille.

The enhanced All-in-One Clean Station can automatically shut its cover after every disposal and offers more powerful dust management performance with a 99.999%[7]  Multi-layered Filtration System for trapping fine dust  for more efficient dustbin emptying.

The Bespoke Jet AI will be available for pre-order in Canada on Samsung.ca beginning in June 2023. Visit Samsung.ca today to learn more and sign up to receive a $100 e-voucher to redeem toward the purchase of a Bespoke Jet AI Vacuum[8].

The launch of the Bespoke Jet AI signifies Samsung’s focus on growing its presence within the global stick vacuum market by providing consumers with more solutions that combine premium design with convenient usability.

*Content has been revised as of July 17, 2023 to provide more accurate information.

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[1] Based on internal testing, in accordance with the IEC62885-4: 2020 standard. Measured at the inlet of the non-motorized tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged.

[2] Bespoke Jet AI 280 model will be available in Australia, Europe, Canada and the U.S. Bespoke Jet AI 250 model will be available only in Australia.

[3] Compared to 210W suction power of Bespoke Jet

[4] Maintains 70% capacity after 500 cycles of use, based on the battery package capacity (4500mA). 1 cycle: Full discharge after being full charged (100% ~ 0%). Results may vary depending on usage. Based on internal testing.

[5] Brushroll speed adjustment only applicable to the Jet Dual

[6] * AI Cleaning mode related functions/performance will be continuously updated and upgraded through SmartThings. SmartThings is available on Android and iOS devices. A Wi-Fi connection and Samsung account are required. ** Based on internal testing when using the Active Dual Brush, in accordance with the global average ratio of the floor composition – wooden floor 76% and carpet 24%. It achieves the same cleaning performance as Mid mode with 2% or less difference in cleaning efficiency, in accordance with the IEC 62885-2 Cl. 5.1 and 5.3 standard. The battery consumption was measured based on the actual amount of power consumed while using the vacuum cleaner for 35 minutes from a fully charged state. Based on internal testing.

[7] Based on internal testing, in accordance with the IEC 62885-2, CL.5.11 standard. Results may vary depending on the actual usage conditions.

[8] https://www.samsung.com/ca/bespoke-jet-ai-signup/?u

CEO and Head of DX(Device eXperience), Samsung Electronics

Just like how we are always on the move, the lifestyles and the values of consumers are also constantly changing.

With growing demand for smart homes and a sustainable future, consumers have shown that they no longer see functionality alone as the main priority when considering their appliance needs. Now, how an appliance makes life more sustainable, connected and stylish is just as important.

Across the electronics industry, companies are exploring more fulfilling customer experiences on these terms. Among them, Samsung is uniquely positioned to provide it. Thanks to our wide array of products from smartphones and TVs to household appliances brought together under our exclusive SmartThings connectivity platform, Samsung can provide an experience of the home that is not just innovative but also truly holistic.

This year, through Sustainable, Connected and Stylish Life, we are taking the foundation of Bespoke in the home and elevating it further, making eco-consciousness more intrinsic, harmonizing our diverse services and offering greater freedom in visual expression than ever.

Now, living a Bespoke Life allows you to create a home that not only caters to your unique needs but your values as well, empowering you to enjoy a more sustainable, connected and stylish life. This is the vision of Bespoke that I am excited to share with you today.

Sustainable Life – Make Sustainable Life Easy

How we live involves how we affect our environment. As more people pursue greener lifestyles and values and the importance of energy saving increases, there is a growing interest in how to realize sustainability in our daily lives. To make this possible, sustainability is more central to Bespoke than ever in 2023 with the vision to provide the most energy efficient products and solutions.

The technologies we are showcasing at Bespoke Life 2023 are built on the idea that the simplest but most important step is making a change to how things work in everyday life. As well as reducing carbon emissions across the entire lifecycle of our products, SmartThings’ AI Energy Mode, can save energy up to 70% in various product categories, soon to be available in 65 countries this year. To help reduce microplastics – which have become a major contributor to marine pollution – we built upon our “Easy for Everyone” concept to develop the Less Microfiber Cycle and Less Microfiber Filter in collaboration with Patagonia.

Connected Life – Simplify Connected Life

With social distancing coming to an end, we are all getting back to normal life. Three years of restrictions, however, have reminded us all of the value of connection. In our fast-changing world, the era of hyper-connectivity has truly arrived.

With nearly 270 million people around the world using SmartThings to make household life easier and simpler, hyper-connectivity is made possible by appliances that work together to provide a unified customer experience in the home. Last year, we launched SmartThings Home with six services, and this year we announced a whole new world of connectivity under the theme of “Bringing Calm to Our Connected World.”

100% of our new Bespoke products support wi-fi connectivity. With these appliances that automatically adjust to more than twenty pre-set actions based on users’ daily routines, as well as enhanced security, we want to ensure that the Bespoke experience is seamless and adaptable to changes in users’ lives..

Stylish Life – Create Stylish Life

A more expressive, customizable home and a focus on choice has always been core to Bespoke, creating a stylish life by allowing individuals to customize their surroundings and belongings to reflect their unique tastes and preferences. Since its launch, over 3 million Bespoke refrigerators have been sold worldwide, which really shows how much people have been waiting for appliance to change.

To make our Bespoke products more personal, adaptable and long-lasting, Bespoke Life features easily changeable panel colors and textures for appliances, to keep pace with customers’ changing lifestyles and tastes without the need for full replacement.

Also, we are always pursuing collaborations that show just how creative and stylish interior design can be. Our new, limited-edition Bespoke refrigerator panels, designed in partnership with Italian creative studio TOILETPAPER, are an excellent example of the breadth of Bespoke style, finding new, unexpected ways to make daily life vibrant and engaging.

With demand for deeper personalization growing all the time, we want to empower individuals to personalize their homes through appliances that harmonize with everything else in the living space, and we will continue to launch collaborations with new artists.

On June 7 at Bespoke Life 2023, we’ll announce more details about our expanding vision. Through Sustainable, Connected and Stylish Life, Bespoke Life is adding more convenience and value to every task and routine. We can’t wait to show you how Bespoke weaves these values into the things you do every day.

Bespoke Life 2023 will showcase Samsung’s commitment to transforming customers’ lives through sustainability, connectivity and design, delivering streamlined convenience and sustainable innovations that enrich customers’ daily routines.

Be sure to tune in to the global livestream to learn more. Bespoke Life 2023 will be streamed live on Samsung Newsroom, Samsung.com and Samsung Canada’s official YouTube channel on June 7 at 10:00 EDT.

Samsung Electronics Co., Ltd. announced the global launch of the Bespoke Infinite Line Refrigerator in select markets around the world.

Samsung’s new premium built-in refrigerator is available with a choice of fridge, freezer or wine cellar models and features a timelessly contemporary, modular design that seamlessly blends into any interior. With simple lines, high-quality natural materials and features that maximize convenience and streamline food storage, the Bespoke Infinite Line Refrigerator adds lasting value to consumers’ kitchens.

“Each expansion of the Bespoke lineup introduces the joys of customizing experience to more users,” said Junhwa Lee, EVP and Head of the Customer Experience Team of the Digital Appliances Business at Samsung Electronics. “Combining high-quality materials with modular designs, the Bespoke Infinite Line Refrigerator reimagines Bespoke customization in a premium fridge, creating the ultimate blend of style and performance.”

A Timeless Design That Elevates Any Kitchen

With a timeless aesthetic that reflects the latest trends, the Bespoke Infinite Line Refrigerator is built to last. Known as Infinite Design, the new aesthetic is distinguished by its seamless look, durable materials, premium finishing, and elegant design cues.

As a Bespoke refrigerator, the Bespoke Infinite Line fridge naturally features a modular design made from high-quality materials that can be customized and combined to suit consumers’ changing needs. Infinite Design enhances that versatility by ensuring that the refrigerator will remain stylish regardless of how consumers’ lifestyle changes. With its simple lines, smooth surface, Timeless Greige finish and elegant gold copper edge frame, the Bespoke Infinite Line Refrigerator looks outstanding in any interior and will not become outdated.

The refrigerator’s exterior is made from premium aluminum that is more dent- and scratch-resistant and allows marks and stains to be easily wiped away. The interior is bright and refined with its Black Metal Cooling and Tunnel Lighting – two features that epitomize the refrigerator’s elegant balance of form and function.

Applied to the duct and door, Black Metal Cooling not only creates a sense of depth for a distinctly premium look, but it also helps keep food fresh by quickly compensating for heat loss. The Tunnel Lighting on the frame and shelves enhances the aesthetic while giving users clear views of every corner of the fridge. Not only is the interior striking, but it is also spacious. The fridge and freezer feature a combined capacity of 805 liters,[1] while the wine cellar offers room to store up to 101 bottles.

Raising the Bar for Kitchen Convenience

To offer users an experience that is more in tune with how they use their fridge today, the Bespoke Infinite Line Refrigerator comes packed with features that maximize convenience. Together, these technologies provide instant access to food and refreshments for a truly outstanding user experience.

The new Auto Open Door features a sensor on its side[2] that instantly opens the door with a simple touch.[3] This makes it easy for users to access their fridge even when their hands are full of groceries or sticky from food prep. The door’s built-in sensor means there is no handle to get in the way, while its stylishly simple look reflects modern consumers’ demand for clutter-free design.

The dishwasher-safe,[4] BPA-free[5] AutoFill Pitcher[6] provides easy access to refreshingly cold filtered water. It also features a built-in infuser[7] that allows users to create deliciously flavoured beverages by adding any fruits and herbs they like. The Dual Auto Ice Maker,[8] meanwhile, ensures that users always have plenty of ice, offering a choice of either whiskey ball ice or cubed ice.

Flexible Cooling for Optimal Freshness

The Bespoke Infinite Line Refrigerator’s flexible storage options allow users to simultaneously store different foods under optimal conditions, keeping everything inside deliciously fresh.

The Flex Pantry[9] is an independently controlled drawer that can be quickly converted to different preset temperatures to suit users’ daily needs. The two built-in temperature modes are ideal for storing a wide range of high-quality ingredients, from meat and fish to fruits and vegetables, preserving their natural flavours and textures.

The wine cellar’s Triple Temperature Zone[10] brings that same level of optimized freshness to wine storage. With three separate climate zones and precise temperature controls, it allows users to simultaneously store different bottles of wine under optimal conditions, delivering the ultimate in wine preservation. The UV Protect Glass Door has triple-glazed glass with UV ray protection. It safeguards it from changes in the outside temperature, so the internal temperature remains stable, and shields it from harmful UV rays12.

Seamless SmartThings Integration

The refrigerator’s seamless connectivity makes using it a breeze by simplifying everything from wine storage to managing energy use.

Support for SmartThings Sommelier at Home offers users a rich and delicious dining experience. Part of the SmartThings app,13 SmartThings Sommelier at Home takes the guesswork out of storing wine by analyzing wine labels and offering details on optimal storage conditions. When combined with SmartThings Cooking, the service recommends the perfect food to pair with wine, just like a real sommelier.14

SmartThings Energy15 support allows users to easily monitor and manage their refrigerator’s electricity use and offers tips to reduce their carbon footprint and save money. AI Energy Mode takes that efficiency to the next level by analyzing usage patterns and other factors and optimizing settings to save energy.

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[1] Fridge capacity: 393L; freezer capacity: 412L.

[2] Auto Open Door’s hinge is placed on the right side of the fridge and wine models and on the left side of the freezer.

[3] Door automatically opens to about 25 mm. If you do not open the door further, it will close automatically after 2 seconds (automatic closing may not be possible in certain environments).

[4] Tested for 125 cycles in accordance with the “Mechanical dishwashing resistance of utensils” test method (BS EN 12875-1:2005) and certified as dishwasher safe by SGS.

[5] Bisphenol A (BPA) is found in polycarbonate plastics and epoxy resins, which are often used in food and beverage containers, and has been linked with possible adverse health effects.

[6] Exclusive to refrigerator model.

[7] To produce flavoured water, the Infuser should be filled with your preferred fruits or herbs before use.

[8] Exclusive to freezer model.

[9] Exclusive to the refrigerator model.

[10] Exclusive to wine cellar model.

12 Based on internal tests.

13 Available on Android and iOS devices. A Wi-Fi connection and Samsung Account are required.

14 Food pairing service is available in certain countries.

15 Available on Android and iOS devices. A Wi-Fi connection and a Samsung Account are required.

“At CES 2023, we are continuing to build on the success of our Bespoke lineup with the introduction of new Bespoke refrigerators and built-in appliances that give consumers even more ways to express themselves in their kitchens,” said Junhwa Lee, EVP and Head of the Customer Experience Team of the Digital Appliances Business at Samsung Electronics. “Our goal is to maximize the freedom customers have to pursue personalization and productivity in their kitchens, with new features enhanced with everything from large, responsive screens on our refrigerators to AI-powered cooking assistance. These latest features and products go beyond simply helping users in the kitchen and allow them to truly express themselves through the power of customization for more enjoyable experiences. Furthermore, with the latest kitchen innovations and customizable designs, these new appliances work seamlessly with SmartThings services to provide unmatched convenience and savings at home.”

Bespoke 4-Door Flex With Family Hub+ Brings Bigger Display and Better Connectivity

The new Bespoke 4-Door Flex Refrigerator with Family Hub+ introduces powerful Family Hub features to a 4-door Bespoke design, combining an all-in-one communication and entertainment hub with an impressively large display.

The Bespoke 4-Door Flex Refrigerator with Family Hub+’s dynamic features are showcased on its 32-inch, bezel-less FHD screen [1]. In addition, the new larger dashboard takes advantage of the bigger screen, allowing users to conveniently experience SmartThings services as well as monitor and control their compatible home appliances.

Bespoke Expands to Include Popular Side-By-Side Freezer Refrigerator Model to Provide Even More Customization in the Kitchen

In keeping with the Bespoke design aesthetic, the Bespoke Side-by-Side refrigerator features a flat, minimalist design with a customizable front panel available in both glass and stainless-steel finishes. Users have the option to choose from a wide range of door colours[2] and finishes to harmonize their refrigerator with their home décor. The fridge’s sleek design is completed by Auto Open Door,[3] featuring a recessed handle for a streamlined design and easy opening via a tap that releases the door.

Inside, the Bespoke Side-by-Side Refrigerator features the latest in food storage and cooling technologies. The internal Beverage Centre provides easy access to the Plumbing Water Dispenser and AutoFill Water Pitcher with Infuser, providing you with cold or naturally flavoured water[4]. Meanwhile, the Dual Auto Ice Maker is ready to chill users’ drinks with Cubed Ice or Ice Bites.

Prepare Healthy Meals Like a Master Chef With the Bespoke AI Oven

The Bespoke AI Oven[5] makes meal prep a breeze, combining powerful intelligence with innovative cooking technologies to produce delicious meals that cater to users’ dietary preferences.

AI Pro Cooking optimizes cooking settings while monitoring food. If the oven is set to cook a recognized dish using the cooking mode, temperature and time the oven recommends, the AI Pro Cooking system on European models will even send users food warning notifications to help prevent burning. Using an internal camera and powerful AI,^[7] the oven’s Sense Inside^[8] feature – the first food recognition and burn detection[9] AI algorithm of its kind – can recommend cooking settings by recognizing 80 different dishes and ingredients.

Whether users are testing a healthy recipe or looking to elevate everyday recipes at home, the Bespoke AI Oven makes mealtimes more convenient. Integration with SmartThings Cooking and Samsung Health allows the Bespoke AI Oven to analyze users’ workout stats and diet goals to recommend meal options based on the ingredients they have at home.

Topping off the Bespoke AI Oven’s modern, clutter-free design is its convenient Push to Open Door, which replaces a traditional handle for a simpler and more streamlined look. Available in five elegant and modern design options.

Samsung’s latest Bespoke home appliances take the smart kitchen to the next level by powering more personalized cooking experiences and making it easier for households to save energy. To learn more about the latest additions to the Bespoke lineup, please visit Samsung.com.

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[1] Model # RF29A9771

[2] Colour options may vary by region

[3] The door automatically opens about 25 mm. If you do not open the door further, it will close automatically after 2 seconds (automatic closing may not be possible in certain environments).

[4] To produce flavoured water the Infuser should be filled with your preferred fruits or herbs before using it.

[5] Features may vary by region.

[6] EU models provide users with alert to prevent overcooking and are able to send burn notifications for recognized dishes.

[7] Available on Android and iOS devices. A Wi-Fi connection and Samsung Account are required.

[8] Only available when using the Customer Recipe menu. The type and quantity of some ingredients may not be recognized.

[9] The probe method in burn detection is out of the verification scope.

This 3-part series will introduce the journey Bespoke has taken so far as it evolved to deliver greater value by expanding the capabilities of home appliances.

As Part One of this series, this article will detail the decisions behind the design innovations that evolved the Bespoke design ethos, from colours and cultures to true customizations.

Adding Colour and Texture to “White Goods”

The Flat Style minimalist design philosophy – the theory that simple, clean lines and flush surfaces would be ideal in matching modern home décor – was the driving inspiration behind Bespoke home appliances. Such designs could easily fit into any modern kitchen concept, creating a sense of cohesion with the surrounding space.  In addition, customizable façades on the exterior would allow consumers to express themselves through a variety of striking colour options and material finishes.

Refrigerators were the first appliances in the Bespoke journey of elevating home appliance designs. Since then, Bespoke has expanded to the rest of the home to include an entire kitchen package which now includes ovens, dishwashers and cooktops as well as living and laundry appliances such as vacuum cleaners, washers and dryers.

Bespoke product line up in EU

It became clear very quickly that the Bespoke design concept resonated with users who wanted their appliances to reflect their own diverse tastes, and even the industry took notice. In 2020, the Bespoke refrigerator won NYCxDESIGN Awards in the Kitchen product category and was selected as an honouree at CES 2021, in recognition of Bespoke’s creative use of design in offering users a way to easily personalize their appliances. Bespoke appliances received a silver award and Best-in-Show honours at the International Design Excellence Awards (IDEA) in 2021 and gold at the International Forum (iF) Design Award in 2022.

Since its initial launch, the Bespoke product line would expand into more kitchen appliances and then the rest of the home with living and laundry appliances as well as more colour and material options. The team behind Bespoke’s designs decided that a continuous cycle of new colours for Bespoke appliances would make it easier for users to find the design that best reflects their unique lifestyle.

For users who may find deciding on home décor daunting, in 2021, Samsung introduced the Bespoke AI Recommendation service in Korea. This service helped make appliance designing more accessible with the help of AI. Users would upload photos of their homes or designs they liked, and the AI would analyze the images to come up with colour recommendations that best fits that environment.

As bold as these appliances were in a sea of “white goods,” however, Samsung knew the vision could not end with just colour and material options. With Bespoke, true customization is more than choice – it’s also about personalization.

AI Recommendation

From Colours to Culture

Diving deeper into the Bespoke design vision, Samsung sought to highlight key identifying factors shared by all Bespoke users – a sense of belonging through culture. Collaborating with artists from a wide range of disciplines as well as Bespoke users themselves, Samsung wanted to reflect cultures from around the globe in Bespoke refrigerator panel designs.

This year, Samsung introduced the Union Jack flag as a new design option for Bespoke refrigerators in the U.K., recognizing the 70th anniversary of Queen Elizabeth II’s accession to the throne.

In May 2021, Samsung held design contests on social media in collaboration with designers, including award-wining British interior designer Kelly Hoppen CBE and London-based designer Yinka Ilori. The contests were themed around two of the most important passions in the kitchen – inspirational designs and inspirational food. In Europe, through the #BespokeDesignedByYou design challenge, Samsung invited users to share their own unique refrigerator designs based on how Bespoke sparks creativity in the kitchen. In the U.S., Samsung launched the #BespokeDinnerParty challenge, where users shared their perfect Bespoke dinner party plans with cocktails, flower arrangements, dinnerware and food inspired by bold Bespoke colours.

Before that, many artists took part in developing Bespoke’s designs. French illustrator Hérem added European architecture into the design, while American artist Rementer added colourful portraits of diverse communities through the lens of pop art. Danish design company HAY experimented with natural food-inspired colours and American artist Alex Proba expressed joy and happiness with colourful patterns and shapes inspired by nature.

These artist and user-involved design experiences would serve as a prologue to the next evolution of Bespoke’s designs.

Limited-Edition Bespoke Jubilee Fridge Freezer in the UK

The Next Level of Bespoke Customization

If using different colours offers users a way to be expressive and identify with cultures through a sense of belonging, the next level in Bespoke design would be true self-expression. As such, Samsung is now offering users a truly self-expressive Bespoke customization experience from start to finish.

Bespoke’s concept of true customization began to take shape with design contests worldwide. The excitement and enthusiasm expressed by the participants from these contests inspired the beginning of the digital printing service called MyBespoke in the U.S.

With MyBespoke, Samsung will arrive at the latest evolution of Bespoke design, shifting from self-expression through preselected options to a truly Bespoke customization experience where users can create their own designs from scratch.

At the start of Bespoke’s design journey, there was a vision to inspire users to personalize their homes with designs that truly reflect who they are. With the MyBespoke launch, Samsung is one step closer to making that vision a reality. Samsung will continue to innovate to expand design, experience and customization options to make life at home more expressive and enjoyable.

Designs featured in the images above are not available in Canada

Stay tuned for the rest of the installments in this series. To learn more about Bespoke appliances, visit Samsung.com/ca.

Bespoke Home 2022 will showcase Samsung’s latest Bespoke products and services that are set to provide users with customizable, flexible and innovative home solutions able to match their daily lifestyles and changing needs.

Be sure to tune in to the global livestream to learn more. Bespoke Home 2022 will be streamed live on Samsung Newsroom, Samsung.com and Samsung YouTube on June 7 at 10:00 EDT.

Samsung Electronics Canada today announced that the expanded Bespoke kitchen lineup is now available in Canada. First unveiled at CES 2022 and launched globally earlier this spring, the new Bespoke French Door Refrigerator joins the growing Bespoke family of Samsung appliances in Canada in new three-door, four-door and four-door with Family Hub configurations, alongside the new Bespoke dishwasher, range and over-the-range microwave.

“The Bespoke lineup is the latest from Samsung to offer flexible and customizable technologies that meet the varied needs and priorities of Canadians with different lifestyles and forms of self-expression,” said Pat Bugos, Senior Vice President of Consumer Electronics, Samsung Electronics Canada. “As a leader in tech innovation, Samsung continues to redefine everyday experiences with functional and stylish appliances, and this Bespoke lineup is a household gamechanger.”

Allowing consumers to complement their own personal style, the new Bespoke French Door Refrigerator is available in thousands of style combinations based off a set of 11 colours and three distinct finishes: glass, matte glass and steel. With new colours such as Emerald Green, Morning Blue and Clementine, the French Door Refrigerator is a blank canvass for any style. In addition to an array of colour options, the refrigerator also features Samsung’s cooling and storage innovations such as the Beverage Centre, Dual Auto Ice Maker and FlexZone^[1].

The customization and innovation is available across all major kitchen appliance categories with the new Bespoke dishwasher, range and over-the-range microwave. The expanded kitchen package, which comes in Navy Steel, White Glass, Emerald Green Steel and Matte Gray Glass for the dishwasher, and Navy Steel and White Glass for the range and over-the-range microwave, features built-in SmartThings technology, connecting the entire home through the Samsung SmartThings app^[2] for advanced automation and customization.

Later this year, Samsung Canada is taking the Bespoke home portfolio beyond the kitchen with the launch of the new Bespoke front-load washer and dryer, and the Bespoke Jet, a cordless stick vacuum, opening up new ways for Canadians to integrate Samsung innovations throughout their home.

The Samsung Bespoke 2022 kitchen lineup is now available in Canada at Samsung.com/ca and select retailers. For more information, please visit the Bespoke product page here.

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^[1] This model is only available in US/Canada. The FlexZone is only available with the Bespoke French Door Refrigerator 4-Door model.

^[2] Wi-Fi connection required. SmartThings app required. Available on Android and iOS devices. A Samsung Account is required.