▲ Bespoke AI Laundry Vented Combo_Dark Steel

Samsung Electronics Co., Ltd. today announced the addition of the Bespoke AI Laundry Vented Combo¹  – an All-in-One Washer and Electric Dryer with a 7-inch AI Home touchscreen – to its lineup of Bespoke AI Laundry appliances. The combined unit eliminates the need to transfer laundry between washing and drying, while also bringing fast drying performance and intelligent functionality that makes laundry remarkably convenient.

Samsung has continued to innovate in the laundry room to offer consumers a wide array of washer and dryer models for spaces of all sizes and layouts. The Bespoke AI Laundry Ventless Combo was a standout in 2024, raising the bar for all-in-one washer-dryers. The new Bespoke AI Laundry Vented Combo builds on its innovation and success, giving consumers another stylish and convenient space-saving option.

“At Samsung, our mission is to create smart home solutions that make life easier, more efficient and more sustainable, elevating home space to the next level in both performance and style,” said Jeong Seung Moon, EVP and Head of R&D Team for Digital Appliances Business at Samsung Electronics. “The Bespoke AI Laundry Vented Combo brings exceptional time-saving efficiency to the laundry room in a compact all-in-one solution.”

Convenient, Time Saving Functionality

▲ Bespoke AI Laundry Vented Combo_SuperSpeed

The Bespoke AI Laundry Vented Combo is a powerful model that washes and dries clothes completely in a single machine in just 68 minutes² when using the Super Speed cycle. Its roomy 5.3 cu. ft. Ultra Capacity drum lets users do more laundry in a single load, and its vented design uses the internal heater and fan to move hot air through clothes and vent out moisture, ensuring clothes are dried quickly and thoroughly.

And with Samsung’s AI Bubble technology^{3 4}, users can enjoy clean clothes, cycle after cycle. Water, air and detergent combine to create a cleansing foam that seeps into fabrics for an effective wash. To tackle tough stains without spending time pretreating them, the Steam Wash cycle comes into action. The drum releases steam to thoroughly saturate the load and ensure an effective deep clean

Effortless Operation

▲ Bespoke AI Laundry Vented Combo_Lifestyle

Like the other products in Samsung’s Bespoke AI Laundry lineup, the Vented Combo automates the process of washing and drying clothes, streamlining laundry routines and making it faster, easier experiences. Its intuitive 7-inch AI Home display is simple to use and gives a quick access to the Combo’s settings for effortless operation. And for those busy moments when the user is multi-tasking or has their hands full, convenient Voice Control capabilities let them give commands to turn the Combo on or off, access settings and more⁵.

Samsung’s AI Opti Wash & Dry technology uses powerful AI sensors to detect soil levels and fabrics, automatically adjusting settings as needed during the cycle to deliver a better wash and dry⁶. For added convenience, the Flex Auto Dispense System automatically dispenses detergent for up to 47 loads⁷ — or users can choose to split the compartment, so it dispenses up to 34 loads of fabric softener and 25 loads of detergent. And when the clothes are finished drying, the Auto Open Door pops open, allowing leftover moisture to evaporate, so clothes are fresh and dry when taken out.

And with built-in Wi-Fi connectivity, users can also get end-of-cycle alerts and remotely start, stop or delay the Combo from their mobile phone, using the SmartThings app⁸.

Innovations To Improve Energy Efficiency

▲ Bespoke AI Laundry Vented Combo_Lifestyle1

The Bespoke AI Laundry Vented Combo is engineered for seamless sustainable living. As an ENERGY STAR® Certified washer-dryer, it meets the standards set by the U.S. Environmental Protection Agency (EPA) for delivering energy efficiency⁹.

SmartThings Energy allows them to monitor power consumption for improved control over their energy usage¹⁰. They can also turn on AI Energy Mode to have the Vented Combo automatically optimize its energy consumption and reduce usage by up to 30%¹¹. The Vented Combo is also equipped with Samsung’s Less Microfiber cycle setting, which allows users to gently clean synthetic textiles while reducing up to 39% of microfibers released during a cycle¹².

Availability and Pre-Orders

Samsung’s Bespoke AI Laundry Vented Combo will be available in Brushed Black in Canada. For those who prefer the ventless version, the Bespoke AI Laundry Ventless Combo with Heat Pump is available in Dark Steel.

The Bespoke AI Laundry Vented Combo is now available for pre-order in the U.S and Canada

¹ Based on using a Super Speed cycle only with a 10 lb. DOE load (cotton 50% + polyester 50%). Individual results may vary based on actual load content.
²Based on using a Super Speed cycle only with a 10 lb. DOE load (cotton 50% + polyester 50%). Individual results may vary based on actual load content.
³Detection and sensing capabilities are available for AI Opti Wash & Dry and Bedding cycles only, and based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy.
⁴Tested with AI Ecobubble vs. normal water-based detergent using the AHAM test.
⁵Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Bixby availability may vary depending on the country. Bixby only recognizes certain accents and dialects of English (U.K.), English (U.S.), English (India), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Spanish (Latin America), Spanish (Spain) and Portuguese (Brazil).
⁶Fabric sensing operates for 8 lbs (3.6kg) and under. Based on AI algorithm using IEC 8 lbs (3.6kg) load. To prevent wear, wash like fabrics together. Results may vary.
⁷Expected number of loads: Detergent compartment can hold general detergent for up to 25 loads. Flex compartment can hold one of the following: softener for up to 34 loads, general detergent for up to 22 loads or specialty detergent for up to 29 loads. Actual results may vary depending on individual use.
⁸Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
⁹Visit www.energystar.gov for more information on ENERGY STAR® guidelines.
¹⁰Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
¹¹AI Energy mode is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. It can be applied on Towels, AI Opti Wash & Dry, Heavy Duty, Super Speed, Small Load cycles only when the selected washing temperature is ‘hot’. Energy usage savings is based on internal laboratory testing with IEC 8lb load (3.6 kg) except for Small Load cycle (IEC 4lb load (1.8 kg)). Results may vary depending on the actual usage conditions. It may reduce the washing performance on an AI Opti Wash & Dry cycle with light laundry to support fabric care.
¹²Based on testing by the Ocean Wise Plastics Lab using a 2kg load of 100% polyester hoodies, comparing the Synthetics cycle on a Samsung conventional model 27″ washing machine with US design and the Less Microfiber cycle. Results may vary depending on the actual clothes and usage conditions. Applicable to wash only.

In the ever-evolving world of interior design, tech innovation plays an increasing role in aesthetics choices at home. To showcase some of its latest and greatest innovations, Samsung Canada recently partnered with Jaclyn Harper, the owner and principal stylist of Harper Designs Inc., to highlight the innovative and stylish Samsung Bespoke appliances in her new design studio. Samsung Bespoke is a line of home appliances with custom colours and innovative features that allow you to personalize your home in a way that suits your lifestyle.

For the intimate event, Jaclyn hosted 15 interior designers from her network to show off the Bespoke appliances, including the Bespoke 4-Door French Door Refrigerator she installed in her studio kitchen late last year. Also on display were the Bespoke AirDresser, Bespoke Jet AI Vacuum and the Bespoke AI Washer and Dryer.

“Samsung Bespoke appliances have become true pieces of interior décor that allow homeowners to express themselves in their own spaces,” said Harper. “Even if your design preferences change more frequently than the seasons, there’s no need to commit to one colour. You can easily customize—and re-customize—your Bespoke Refrigerator by switching the panels to a new colour. Plus, the appliances come in a variety of formats with innovative features to suit any lifestyle.”

Harper’s studio kitchen features the Bespoke 4-Door French Door Refrigerator, which has customizable door panels with 11 colours and three finishes to choose from. It also includes the Beverage Center and Dual Auto Ice Maker, with two different types of ice.

For the event, guests were treated to a breakfast spread, a signature cocktail and an editorial styling session by interior stylist, Margot Austin. Guests also got a closer look at each of the Bespoke appliances on display.

“It was great to have Jaclyn Harper showcase our stylish and functional Samsung Bespoke appliances,” said Pat Bugos, Senior Vice President of Consumer Electronics at Samsung Canada. “Our Bespoke appliances are a testament to our commitment to innovation and personalization, so it was a pleasure to have them displayed to folks from the interior design community.”

For more information about Samsung Bespoke, please visit Samsung.com/ca.

As consumers turn to online sources for the latest trends and home décor tips, Samsung Canada and Pinterest recently launched their co-branded campaign on the platform, marking Samsung Canada’s first time utilizing the platform’s Trend Badge feature, to help bring awareness to its Bespoke appliances.

According to Pinterest’s insights, Canadians have increased searches for beautiful kitchens by 37% over the last three months[1]. Through this new Trend Badge initiative, Samsung Canada aims to reach consumers who want to curate their ideal kitchen sanctuary with customisable Bespoke appliances.

Pinterest is a destination for home decor and DIY, with millions of Pinterest users visiting the platform every month[2] to find fresh inspiration and to shop products. Samsung Canada’s new campaign, consisting of four different static ads, will enable home decor lovers looking for kitchen inspiration to click through and explore the colourful range of Bespoke appliances that Samsung offers to help bring their interior vision to life. The Bespoke lineup offers users the ability to customise their appliances to create a design that reflects their personality and home aesthetic.

Pinterest’s Trend Badge is the platform’s insights-driven advertising solution that enables brands to tap into the top themes, with inspirational content and ideas that Pinterest users are commonly searching for. It offers advertisers the opportunity to own a particular trend on Pinterest and be the only brand to have the Trend Badge on Pins for the idea in that country. This allows brands to inspire Pinterest users with the very ideas they are searching for with relevant, of-the-moment content.

Mutesi Ntazinda, Senior Telco & Tech Partner Manager at Pinterest says, “Pinterest users are planners, and in recent months we’ve seen an increase in searches for fresh kitchen inspiration as people look to elevate their homes in a way that works for them and their lifestyle. With ‘modern kitchen designs’ specifically being front of mind for Canadians this year, we’re delighted that our insights can help Samsung inspire people with the very products they’re looking to buy, that will make those dreams a reality.”

Pat Bugos, Senior Vice President of Consumer Electronics, Samsung Electronics Canada, said: “Insights are essential to ensuring content is both engaging and effective for consumers, which is why we’re delighted to be working with Pinterest on a campaign that leverages our Bespoke appliances as creative inspiration. Our Bespoke lineup offers customers a personalised appliance that suits their style and thanks to the platform’s trend data, we can see that the desire for personalized spaces has grown. With the launch of our Trend Badge campaign, we’re excited to inspire Pinterest users to bring their kitchen dreams to life through Bespoke.”

Each month, more than 465 million people around the world visit Pinterest to make inspired purchasing decisions for their everyday life.[3] It’s where they get inspiration, find new dreams, plan and shop for the moments that matter most.

For more information on Samsung Bespoke, please visit Samsung.com.

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[1] Pinterest internal search data from 29 June 2023 to 21 Sept 2023.

[2] Pinterest, global analysis, Q4 2022.

[3] Pinterest, global analysis, Q4 2022.

Samsung Electronics Co., Ltd. announced the launch of Samsung Food, a personalized, AI-powered food and recipe platform.

Releasing in eight languages[1] in 104 countries around the world, Samsung Food will offer comprehensive food experiences through more than 160,000 available recipes, acting as a personalized assistant that helps users discover new dishes, create tailored meal plans and order ingredients online. The service will also help users control their cooking appliances, while giving step-by-step guided cooking and allowing users to share their favorite recipes on social media.

Building on the foundation of Samsung’s wide range of cooking appliances and food services, Samsung Food uses AI technology to go beyond existing capabilities and deliver a food platform that truly adapts to the needs and lifestyles of its users. To accomplish this, Samsung Food draws from the extensive database of Whisk, a smart food platform acquired by Samsung Next in 2019 that leverages advanced technology called Food AI, which suggests meals based on user preferences and food seasonality.

“The food we enjoy and the way we prepare it are central to our daily lives, and we all love to cook and eat together,” said Chanwoo Park, Executive Vice President and Head of the Service Biz Group of the Digital Appliances Business at Samsung Electronics. “By connecting digital appliances and mobile devices across the Samsung ecosystem and assisting users from shopping list to dinner plate, Samsung Food is using advanced AI capabilities to deliver a highly personalized, all-in-one food experience that users can control straight from their palms.”

Food Your Way: Recipe Exploration and Personalization, AI-enhanced Meal Planning, Kitchen Connectivity and Social Sharing

Samsung Food’s wide range of features support users every step of the way during the meal planning and cooking process, spanning four key areas: recipe discovery and personalization, tailored meal planning, connected cooking and social sharing functions.

For recipe discovery, Samsung Food lets users save recipes to their personal digital recipe box anytime and from anywhere. The app analyzes recipes, standardizes their format and organizes them to create shopping lists based on their ingredients. In addition to mobile devices, users can also access the Samsung Food service with their Bespoke Family Hub refrigerators[2]. Opened from the Family Hub touchscreen, Samsung Food provides recipe recommendations based on a list of available food items managed by the user.[3]

Samsung Food also comes with a Personalize Recipe function, enabling the app’s Food AI to directly change a saved recipe to better reflect users’ dietary requirements. For example, users can convert a recipe into a vegan or vegetarian version or make other changes to create a recipe that is more nutritionally balanced or incorporates in-stock ingredients. Users will even be able to create fusion recipes, such as Korean versions of Italian dishes, and adjust cook time or skill level of recipes.

To create individualized daily meal plans for users, the app makes AI-created recommendations based on user data[4], dietary preferences and favorite cuisine types and lets users add them to their meal planner. Nutritional breakdowns of ingredients are available at any time, and users can add items to their Samsung Food shopping list then send it straight to a retailer’s e-commerce checkout[5].

With connected cooking, seamless Samsung Food connectivity lets users set timers, preheat ovens[6] and send recipes’ cook settings straight to appliances[7] through step-by-step guided cooking modes, all from their portable devices. Starting with the Bespoke Oven, Samsung plans to connect numerous appliances – including Bespoke induction ranges and Bespoke microwaves – to Samsung Food by the end of the year to expand convenience for users in the kitchen.

It’s easy for users to get social with Samsung Food by sharing their favorite dishes with the community, creating and publishing their own recipes and following their favorite food content creators.

From Samsung Health Incorporation to Vision AI: Upcoming Features for Samsung Food

Beyond Samsung Food capabilities available at launch, Samsung will continue adding new features and services to the app for an even more seamless and comprehensive personal food experience.

By the end of the year, Samsung plans to offer Samsung Health integration with Samsung Food so that users will be able to receive suggestions for diet management. The seamless syncing of information such as BMI, body composition and calorie consumption with Samsung Food will help users to hit health goals and maintain a balanced diet.

Planned for implementation in 2024, Vision AI technology will enable Samsung Food to recognize food items and meals photographed through the camera and provide details about them, including nutrition information. By analyzing food items, the app can recommend the best recipes to use them with, save these recipes to the user’s collection and add the required ingredients to a shopping list, all in a few taps.

As a part of Samsung’s ever-growing family of services, Samsung Food represents the next step in the comprehensive yet highly bespoke experience Samsung customers can enjoy in their own home. Samsung Food strives to further extend the ease that is possible with a smart, connected kitchen of Samsung home appliances, and will continue to be updated with new features following its official launch.

To download Samsung Food on any smartphone platform, please visit https://get.samsungfood.com/download.

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[1]The app supports English (US), English (UK), German, Spanish (Spain), Spanish (Mexico), French, Italian, and Korean. Supporting languages can be added in few years.

[2] All models of Bespoke Family Hub refrigerators support Samsung Food service with Wi-fi connection and Samsung account connection.

[3] A Personalized recipe feature for Family Hub will arrive later this year via updates.

[4] Your personal details, including your age, height, weight, gender and activity level, can be entered into Samsung Food.

[5] As of now, the service is available in some countries/regions. The available retailers will vary depending on your country/region, which is automatically detected based on your IP address.

[6] This function is only available for the Bespoke Oven connected to SmartThings. The function may not work in some ovens.

[7] Connected cooking feature on Samsung Food is only available with Samsung kitchen appliances connected to SmartThings.

Samsung Electronics today announced the upcoming launch of the Samsung Bespoke Jet AI, the company’s most powerful cordless stick vacuum yet with up to 280W[1] of suction power, a self-emptying enhanced All-in-One Clean Station and artificial intelligence (AI)-based functionality. The Bespoke Jet AI will be available in Canada with preorders starting in June.

Featuring 280W model,[2] the Bespoke Jet AI is available in a sleek Satin Black colour.

“The Bespoke Jet AI is designed for every lifestyle thanks to its world-class suction power and AI-based cleaning services capable of automatically optimizing to each environment,” said Junwha Lee, Executive Vice President and Head of the Customer Experience Team of Digital Appliances Business at Samsung Electronics. “With the Bespoke Jet AI, Samsung is delivering an intelligent cordless stick vacuum that empowers users to undertake their lifestyles in premium fashion.”

Samsung’s Most Powerful and Longest-Running Cordless Stick Vacuum Yet

The Bespoke Jet AI features the powerful HexaJet Motor which, with up to 280W of suction power and a maximum consumption power of 730W, makes it Samsung’s most powerful vacuum motor to date. This ultra lightweight motor, weighing in at only 150g, provides a comfortable cleaning experience while still providing a 25% increase in suction power compared to the previous model[3], as well as a motor efficiency of 52%.

In order to allow users to clean for longer without stopping to charge, the Bespoke Jet AI offers up to 100 minutes of usage, the longest single battery runtime of any Samsung cordless stick vacuum. Its 4,500mAh battery features 80% more capacity than the previous model and has been optimized to retain 70% of its performance for up to 500 cycles.^[4]

The Bespoke Jet AI also features a selection of brushes and other accessories. The Active Dual Brush offers efficient cleaning on all types of floors and built-in LED lighting to highlight dust in dark spots.

AI-Based Cleaning for an Exceptional Intelligent Cleaning Experience

With its all-new AI mode that harnesses Samsung’s AI Optimum Tech, the Bespoke Jet AI provides a more effective cleaning experience while catering to a diverse range of environments. The Bespoke Jet AI cordless stick vacuum cleaner features an AI verification from UL Solutions, a leading independent safety science organization. Its AI Cleaning Mode allows it to determine floor type in order to provide both optimized cleaning and maximum battery efficiency.

With AI Cleaning Mode, the Bespoke Jet AI will first detect the brush load it has encountered through its suction motion controller, as well as the air pressure through its pressure sensors. This data will then be analyzed in order to classify the floor type it is placed on, and the resulting algorithm will be automatically applied in order to provide the optimal suction power and brushroll speed.[5]

The Bespoke Jet AI’s AI Cleaning Mode is capable of reducing battery consumption by up to 14% and can boost maneuverability by up to 6% when used with the Active Dual Brush.[6]

In addition to the Bespoke Jet AI’s AI Cleaning Mode, SmartThings and Smart Wi-Fi connectivity let users customize their vacuum and its functions while maintaining peak performance through the smart self-diagnosis function, providing more effective cleaning experiences.

More Hygienic Experiences With An Upgraded All-in-One Clean Station

The Bespoke Jet AI’s upgraded All-in-One Clean Station harnesses Air Pulse technology to automatically empty the dustbin for quicker and more hygienic cleaning. When the dustbin is being emptied, the All-in-One Clean Station’s Air Spin Edge technology spins the Spinning Cyclone at a blade rate of up to 1,000 RPM to drain waste, including any remaining hair that may be stuck in the dustbin’s grille.

The enhanced All-in-One Clean Station can automatically shut its cover after every disposal and offers more powerful dust management performance with a 99.999%[7]  Multi-layered Filtration System for trapping fine dust  for more efficient dustbin emptying.

The Bespoke Jet AI will be available for pre-order in Canada on Samsung.ca beginning in June 2023. Visit Samsung.ca today to learn more and sign up to receive a $100 e-voucher to redeem toward the purchase of a Bespoke Jet AI Vacuum[8].

The launch of the Bespoke Jet AI signifies Samsung’s focus on growing its presence within the global stick vacuum market by providing consumers with more solutions that combine premium design with convenient usability.

*Content has been revised as of July 17, 2023 to provide more accurate information.

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[1] Based on internal testing, in accordance with the IEC62885-4: 2020 standard. Measured at the inlet of the non-motorized tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged.

[2] Bespoke Jet AI 280 model will be available in Australia, Europe, Canada and the U.S. Bespoke Jet AI 250 model will be available only in Australia.

[3] Compared to 210W suction power of Bespoke Jet

[4] Maintains 70% capacity after 500 cycles of use, based on the battery package capacity (4500mA). 1 cycle: Full discharge after being full charged (100% ~ 0%). Results may vary depending on usage. Based on internal testing.

[5] Brushroll speed adjustment only applicable to the Jet Dual

[6] * AI Cleaning mode related functions/performance will be continuously updated and upgraded through SmartThings. SmartThings is available on Android and iOS devices. A Wi-Fi connection and Samsung account are required. ** Based on internal testing when using the Active Dual Brush, in accordance with the global average ratio of the floor composition – wooden floor 76% and carpet 24%. It achieves the same cleaning performance as Mid mode with 2% or less difference in cleaning efficiency, in accordance with the IEC 62885-2 Cl. 5.1 and 5.3 standard. The battery consumption was measured based on the actual amount of power consumed while using the vacuum cleaner for 35 minutes from a fully charged state. Based on internal testing.

[7] Based on internal testing, in accordance with the IEC 62885-2, CL.5.11 standard. Results may vary depending on the actual usage conditions.

[8] https://www.samsung.com/ca/bespoke-jet-ai-signup/?u

CEO and Head of DX(Device eXperience), Samsung Electronics

Just like how we are always on the move, the lifestyles and the values of consumers are also constantly changing.

With growing demand for smart homes and a sustainable future, consumers have shown that they no longer see functionality alone as the main priority when considering their appliance needs. Now, how an appliance makes life more sustainable, connected and stylish is just as important.

Across the electronics industry, companies are exploring more fulfilling customer experiences on these terms. Among them, Samsung is uniquely positioned to provide it. Thanks to our wide array of products from smartphones and TVs to household appliances brought together under our exclusive SmartThings connectivity platform, Samsung can provide an experience of the home that is not just innovative but also truly holistic.

This year, through Sustainable, Connected and Stylish Life, we are taking the foundation of Bespoke in the home and elevating it further, making eco-consciousness more intrinsic, harmonizing our diverse services and offering greater freedom in visual expression than ever.

Now, living a Bespoke Life allows you to create a home that not only caters to your unique needs but your values as well, empowering you to enjoy a more sustainable, connected and stylish life. This is the vision of Bespoke that I am excited to share with you today.

Sustainable Life – Make Sustainable Life Easy

How we live involves how we affect our environment. As more people pursue greener lifestyles and values and the importance of energy saving increases, there is a growing interest in how to realize sustainability in our daily lives. To make this possible, sustainability is more central to Bespoke than ever in 2023 with the vision to provide the most energy efficient products and solutions.

The technologies we are showcasing at Bespoke Life 2023 are built on the idea that the simplest but most important step is making a change to how things work in everyday life. As well as reducing carbon emissions across the entire lifecycle of our products, SmartThings’ AI Energy Mode, can save energy up to 70% in various product categories, soon to be available in 65 countries this year. To help reduce microplastics – which have become a major contributor to marine pollution – we built upon our “Easy for Everyone” concept to develop the Less Microfiber Cycle and Less Microfiber Filter in collaboration with Patagonia.

Connected Life – Simplify Connected Life

With social distancing coming to an end, we are all getting back to normal life. Three years of restrictions, however, have reminded us all of the value of connection. In our fast-changing world, the era of hyper-connectivity has truly arrived.

With nearly 270 million people around the world using SmartThings to make household life easier and simpler, hyper-connectivity is made possible by appliances that work together to provide a unified customer experience in the home. Last year, we launched SmartThings Home with six services, and this year we announced a whole new world of connectivity under the theme of “Bringing Calm to Our Connected World.”

100% of our new Bespoke products support wi-fi connectivity. With these appliances that automatically adjust to more than twenty pre-set actions based on users’ daily routines, as well as enhanced security, we want to ensure that the Bespoke experience is seamless and adaptable to changes in users’ lives..

Stylish Life – Create Stylish Life

A more expressive, customizable home and a focus on choice has always been core to Bespoke, creating a stylish life by allowing individuals to customize their surroundings and belongings to reflect their unique tastes and preferences. Since its launch, over 3 million Bespoke refrigerators have been sold worldwide, which really shows how much people have been waiting for appliance to change.

To make our Bespoke products more personal, adaptable and long-lasting, Bespoke Life features easily changeable panel colors and textures for appliances, to keep pace with customers’ changing lifestyles and tastes without the need for full replacement.

Also, we are always pursuing collaborations that show just how creative and stylish interior design can be. Our new, limited-edition Bespoke refrigerator panels, designed in partnership with Italian creative studio TOILETPAPER, are an excellent example of the breadth of Bespoke style, finding new, unexpected ways to make daily life vibrant and engaging.

With demand for deeper personalization growing all the time, we want to empower individuals to personalize their homes through appliances that harmonize with everything else in the living space, and we will continue to launch collaborations with new artists.

On June 7 at Bespoke Life 2023, we’ll announce more details about our expanding vision. Through Sustainable, Connected and Stylish Life, Bespoke Life is adding more convenience and value to every task and routine. We can’t wait to show you how Bespoke weaves these values into the things you do every day.

Bespoke Life 2023 will showcase Samsung’s commitment to transforming customers’ lives through sustainability, connectivity and design, delivering streamlined convenience and sustainable innovations that enrich customers’ daily routines.

Be sure to tune in to the global livestream to learn more. Bespoke Life 2023 will be streamed live on Samsung Newsroom, Samsung.com and Samsung Canada’s official YouTube channel on June 7 at 10:00 EDT.

Whether you’re a basketball fan, foodie or art lover, there is something for everyone in the upcoming fifth season of How Hungry Are You?, hosted by Serge Ibaka, which premieres November 14 across Sportsnet properties, including Sportsnet 360, SN NOW and Sportsnet’s YouTube channel. Presented by Samsung Bespoke, the series serves up a fresh lineup of incredible guests, eclectic dishes, and great conversation.

The six-episode season will highlight an exciting new addition: Samsung Bespoke kitchen appliances. With a focus on design and customization, Samsung Bespoke features appliances that can be personalized via an array of colour combinations to fit individual design preferences. At the heart of the collection is the Samsung Bespoke Refrigerator, available in 11 colours and three finishes, all of which boast interchangeable outside panels to reflect various personal styles. How Hungry Are You? viewers will have an opportunity to spot Samsung Bespoke’s different colour combinations throughout the series.

“We’re thrilled to partner with Sportsnet for the fifth season of How Hungry Are You? as a presenting sponsor and elevate the show’s unique culinary experience with stylish new kitchen appliances,” said Pat Bugos, Senior Vice President of Consumer Electronics at Samsung Canada. “Samsung Bespoke is more than a home appliance – it’s a statement piece, and like the show’s creative dishes, it’s a piece of art.”

Launched in 2018, How Hungry Are You? has amassed a loyal following of fans off the basketball court with its unique format. Featuring celebrity guests sampling unfamiliar and “interesting” dishes like pig brain and caterpillar gyros, the show delivers entertaining, one-of-a-kind interviews you won’t find on other cooking programs.

“Fans are in for a special treat with the new season of How Hungry Are You? as we showcase a roster of all-star personalities experimenting with more exciting and unexpected foods,” said Anthony Attard, VP Sales, Sportsnet. “This program exemplifies how Sportsnet successfully connects audiences and brands through engaging integrated content. Our partnership with Samsung Bespoke not only complements the show’s creative approach to cuisine, but delivers a colourful setting for hosting entertaining conversations in the kitchen.”

Watch previous episodes of How Hungry Are You? free on SN NOW. For more information about Samsung Bespoke, please visit Samsung.com/ca.

Bespoke Home 2022 will showcase Samsung’s latest Bespoke products and services that are set to provide users with customizable, flexible and innovative home solutions able to match their daily lifestyles and changing needs.

Be sure to tune in to the global livestream to learn more. Bespoke Home 2022 will be streamed live on Samsung Newsroom, Samsung.com and Samsung YouTube on June 7 at 10:00 EDT.

Samsung Electronics Canada today announced that the expanded Bespoke kitchen lineup is now available in Canada. First unveiled at CES 2022 and launched globally earlier this spring, the new Bespoke French Door Refrigerator joins the growing Bespoke family of Samsung appliances in Canada in new three-door, four-door and four-door with Family Hub configurations, alongside the new Bespoke dishwasher, range and over-the-range microwave.

“The Bespoke lineup is the latest from Samsung to offer flexible and customizable technologies that meet the varied needs and priorities of Canadians with different lifestyles and forms of self-expression,” said Pat Bugos, Senior Vice President of Consumer Electronics, Samsung Electronics Canada. “As a leader in tech innovation, Samsung continues to redefine everyday experiences with functional and stylish appliances, and this Bespoke lineup is a household gamechanger.”

Allowing consumers to complement their own personal style, the new Bespoke French Door Refrigerator is available in thousands of style combinations based off a set of 11 colours and three distinct finishes: glass, matte glass and steel. With new colours such as Emerald Green, Morning Blue and Clementine, the French Door Refrigerator is a blank canvass for any style. In addition to an array of colour options, the refrigerator also features Samsung’s cooling and storage innovations such as the Beverage Centre, Dual Auto Ice Maker and FlexZone^[1].

The customization and innovation is available across all major kitchen appliance categories with the new Bespoke dishwasher, range and over-the-range microwave. The expanded kitchen package, which comes in Navy Steel, White Glass, Emerald Green Steel and Matte Gray Glass for the dishwasher, and Navy Steel and White Glass for the range and over-the-range microwave, features built-in SmartThings technology, connecting the entire home through the Samsung SmartThings app^[2] for advanced automation and customization.

Later this year, Samsung Canada is taking the Bespoke home portfolio beyond the kitchen with the launch of the new Bespoke front-load washer and dryer, and the Bespoke Jet, a cordless stick vacuum, opening up new ways for Canadians to integrate Samsung innovations throughout their home.

The Samsung Bespoke 2022 kitchen lineup is now available in Canada at Samsung.com/ca and select retailers. For more information, please visit the Bespoke product page here.

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^[1] This model is only available in US/Canada. The FlexZone is only available with the Bespoke French Door Refrigerator 4-Door model.

^[2] Wi-Fi connection required. SmartThings app required. Available on Android and iOS devices. A Samsung Account is required.