When the ‘BTS WORLD TOUR ‘ARIRANG” arrives in Toronto, Samsung Canada will host the Samsung Galaxy & ‘BTS WORLD TOUR ‘ARIRANG” activation experience. In partnership with HYBE, this on-site activation will offer attendees a chance to share their passion and get hands-on with the incredible features of the Galaxy Z Fold8. This activation is part of a global partnership with the ‘BTS WORLD TOUR ‘ARIRANG” that was announced back in March.

At the Samsung experience booth at Rogers Stadium, concert goers will have the opportunity to engage in three main touchpoints, powered by Samsung Galaxy, featuring the Galaxy Z Fold8. Attendees can take advantage of the Galaxy Z Fold8’s amazing camera features and create ‘BTS WORLD TOUR ‘ARIRANG” themed shareable content.

*Image simulated

At the activation, attendees will have the exclusive opportunity to use Galaxy AI Interpreter[1] to send a message in Korean, get a one-of-a-kind printed souvenir photo (while supplies last) and snap a cute mirror selfie customized just for the concert, before they take their seats.

The day of each concert, the first 1,500 attendees who complete the experiences at the Samsung Galaxy & BTS WORLD TOUR ‘ARIRANG’ experience booth at the Rogers Stadium will receive an exclusive collector’s pin for the Toronto stop on the tour[2].

In addition, from August 15 to 28, 2026 at select Samsung Experience Stores (Scarborough Town Centre, Sherway Gardens, Square One and Yorkdale), visitors can also enjoy a concert pop-up experience in-store with a custom BTS WORLD TOUR ‘ARIRANG’ frame for selfies as well as a Galaxy Buds4 series case decorating station (while supplies last). Click here to find the participating Samsung Experience Store closest to you.

To learn more about how the Galaxy Z Fold8 can enhance your concert experience, please visit Samsung Canada.

[1] Interpreter requires Samsung account login. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed. Availability and supported features may vary by country, region or carrier. Availability of supported languages may vary. Visit Galaxy AI page at samsung.com for details.

[2] Terms and conditions apply.

BTS and ARMY have built a cultural movement that brings everyone together to celebrate self-expression and connection through music. This resulted in a global impact that fosters authentic shared experiences — values that resonate deeply with Samsung’s Galaxy brand philosophy. By harnessing the power of music and technology, Samsung and the BTS WORLD TOUR ‘ARIRANG’ are empowering people to capture special moments and share them with the world.

“Samsung believes that technology enriches everyday experiences,” said Stephanie Choi, EVP and Head of the Mobile Marketing Center, Mobile eXperience (MX) Business at Samsung Electronics. “Through this collaboration, Galaxy will serve as a bridge connecting artists and the audience, enabling people to experience concert moments more meaningfully and preserve and share those memories for longer.”

Building on Galaxy’s vision of meaningful, connected experiences, Samsung is reimagining the traditional concert viewing experience by enabling the audience to emotionally engage with artists and their performances in more immersive ways. In particular, the Galaxy S26 Ultra camera captures memorable moments from live performances, allowing the audience around the world to relive and share the experience, bringing the energy and emotion of the concert into their everyday lives.

“Fans are at the heart of everything we do, shaping our music and journey together with us,” said Lee Jae-sang, CEO of HYBE. “Through this partnership with Samsung Electronics, we hope fans can experience concerts more vividly and create lasting memories.”

BTS WORLD TOUR ‘ARIRANG’ will begin in Goyang, South Korea, and continue in major cities around the world through 2027. As part of the world tour, BTS THE CITY ARIRANG SEOUL, an exclusive city-wide festival, is taking place in Seoul from March 20 to April 19, and includes a range of Galaxy-powered immersive experiences to major landmarks across the city.

Fans can explore the Galaxy S26 series through interactive activities, including a stamp rally at Samsung’s Gangnam store and creating self-made stickers using the Galaxy AI-powered Creative Studio¹. Participants who complete these interactive activities are eligible to receive various prizes, including limited-edition ‘BTS THE CITY ARIRANG SEOUL’ merchandise.

Following Seoul, ‘BTS THE CITY’ will expand to other tour stops. Samsung will take part in the entire ’BTS THE CITY’ journey, driving innovation that encourages fans to express themselves, capture meaningful moments and expand everyday experiences with Galaxy.

¹Creative Studio feature requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. The accuracy and reliability of the generated output is not guaranteed. Sticker sets only compatible with Samsung keyboard and can only be shared via Quick Share feature with other Galaxy devices that have One UI 5.0 or later installed and Quick Share app version 13.8.50.x or later.