Samsung Electronics Canada has launched Samsung True North Tunes, an artist-first contest that gives emerging Canadian musicians a new opportunity to share their original music and reach listeners across the country.

Through the contest, selected artists will be featured on the Samsung True North Tunes website and gain access to opportunities — from curated playlists, exclusive experiences and swag, to mentorship and broader exposure for the top selected artists. Submissions are open to artists of all genres, with a focus on originality and creative expression.

Samsung True North Tunes is developed in partnership with Collective Arts, bringing together cultural and media voices to amplify emerging talent and connect artists with fans across Canada.

“At Samsung Canada, we believe technology can help unlock creativity and connect people to what matters most to them,” said Tafari Jilany, Head of Corporate Marketing, Samsung Canada. “Samsung True North Tunes is about creating more opportunities for emerging Canadian artists to share their music — and helping fans discover their next favourite artist.”

“Canada is home to an incredible depth of creative talent, and Samsung True North Tunes is about creating more opportunities for those artists to be discovered,” said Matt Johnston, CEO and Co-Founder, Collective Arts. “Since day one, Collective Arts has been rooted in music and art, using our platform to amplify emerging voices and bring creativity into the everyday. We’re proud to help bring this program to life and support a new generation of Canadian musicians.”

Open Call for Emerging Canadian Artists

Starting March 20, emerging artists across Canada can submit their original music through the True North Tunes website: truenorthtunesmusic.ca. Submissions are open to artists of all genres and backgrounds, and are free to enter, with a focus on originality and creative expression.

The program will take place across three stages. A panel of judges will first select the Top 100 artists, followed by two rounds of public voting to determine the Top 20 and final Top 3. As artists advance, they’ll gain access to mentorship, studio recording time, and live performance opportunities, including a series of live sessions and events curated and hosted by Collective Arts, alongside Samsung technology and additional prizing. For full program details and timing, please visit our website.

While the contest culminates in a final group of artists, its broader goal is to build momentum around Canadian music: encouraging participation, discovery and engagement throughout the journey.

Program timeline:

• March 20 – May 15: Artist submissions open
• June 15: Top 100 announced, curated by judges
• July 14: Top 20 announced following public voting
• August 11: Top 3 announced following public voting

About Collective Arts

Collective Arts is a lifestyle beverage company founded on the belief that creativity should be part of everyday life. Since 2013, the brand has supported and featured thousands of artists and musicians from around the world, using its platform to bring art, music, and culture into everything it creates.

Samsung Electronics Canada has been named the fourth most reputable company in Canada, according to Leger’s annual Reputation Study. The study, now in its 26^th year, has become the benchmark for measuring corporate reputation in Canada.

This year’s study surveyed over 38,000 Canadians to explore their perspectives on more than 300 companies in 30 different sectors. Samsung’s 2023 recognition marks the tenth year in a row Samsung has earned a spot in the top 10 list.

“We are incredibly proud to once again be named one of the most reputable companies in Canada, which speaks to our commitment to putting Canadians and our customers at the heart of everything we do,” said Jihoon Lee, President and CEO, Samsung Canada. “We will continue to earn and maintain Canadians’ trust as we work to deliver innovative, connected experiences that enrich their lives.”

Leger’s annual study is based on its exclusive model of six recognized pillars of reputation: financial strength, social responsibility, honesty and transparency, quality, attachment, and innovation. Learn more about the 2023 rankings here.

Samsung Electronics Canada has been ranked the third most reputable company in Canada in 2022, according to Leger’s Corporate Reputation study. The Reputation study, created by Leger, has become the preeminent benchmark for measuring corporate reputation in Canada.

Over 38,000 Canadians were asked to share their perspectives on more than 285 companies across 30 different sectors. Samsung’s third place ranking marks a four-place increase since 2021, and the ninth year in a row that Samsung has made the top 10 list.

“Samsung is proud to be ranked the third most reputable company in Canada as its a testament to the focus we’ve placed on earning and maintaining the trust of Canadians,” said Jihoon Lee, President and CEO of Samsung Electronics Canada. “Canadians are utilizing our technology to enrich and enhance their daily experiences and it’s a relationship that we hold in the highest regard. We’re committed to continuing to build positive perceptions with Canadians through an emphasis on cutting-edge innovation, sustainability and best-in-class service.”

Leger measures companies’ reputation according to their model of six recognized pillars of reputation: financial strength, social responsibility, honesty and transparency, quality, attachment, and innovation. To learn more about the rankings, please visit Leger360.com.

Samsung Electronics Canada has once again been selected as one of Canada’s Top 100 Employers. The annual competition hosted by the Globe and Mail aims to determine which employers lead their industries in offering exceptional workplaces.

Employers are compared to other organizations in similar fields to determine which businesses offer the most progressive and forward-thinking programs for employees. Despite an unprecedented year, Samsung Canada impressed judges by proudly continuing to enhance the employee experience through a wide range of programs and incentives. This ongoing dedication to fostering a positive work environment earned Samsung Canada a spot on Canada’s Top 100 Employers list for the sixth year in a row.

Industry leading initiatives from Samsung Canada that stood out as part of the judging process include:

• Supporting the transition to a “new normal” working environment: Samsung Canada provided $250 “Samsung Dollars” to every employee for the purchase of technology needed to work from home, including monitors, earbuds, wireless chargers etc. Samsung Canada also encouraged employees to bring home office equipment, from computer equipment to office chairs, as a way to ensure all employees had the ability and access to effectively work from home and stay safe.

• Prioritizing employee health and wellness: In response to the COVID-19 pandemic, Samsung Canada created a static content page for all things wellness within the U r Awesome online employee portal. The page, dedicated to each Samsung’s wellness pillars (mental wellness, physical wellness, financial wellness and social wellness) shares resources as well as tips and tricks to manage overall employee health and wellness within the new normal. Samsung Canada also created a ‘Wellness Activities’ page where ongoing ‘social wellness’ activities were posted to help keep employees engaged while working from home.

• A culture of putting people first: Samsung supports staff at all levels of employment with a commitment to their well-being, both inside and outside of the office. Through ongoing engagement surveys, Samsung maintains open, two-way dialogue with all team members. The open conversations enable the company to gauge, optimize and spur employee engagement and programming.

• Providing opportunities for personal and professional growth: Samsung Canada supports ongoing training and development in a variety of ways for employees, including offering over 10,000 online learning courses through the “Samsung U” online learning platform.

• Fostering an inclusive workplace environment: Samsung Canada provides an environment where all employees feel empowered to be who they are and bring their best selves to work each day by offering a variety of programs that drive home the importance of diversity and inclusivity. Various Employee Resource Groups drive initiatives to support their members and also host events that enable an inclusive workplace.

“While this year has certainly posed new and unique challenges we have never experienced, we are proud to continue to be a leader in Canada,” says Jeff Jo, President and CEO of Samsung Electronics Canada. “Being once again recognized as one of Canada’s Top 100 Employers proves that Samsung Canada’s continued investment in our employees has created a culture as innovative as the technology we share with the world.”

Samsung Canada employs over 500 Canadians across the country with offices located in Burnaby and Vancouver, British Columbia and in Mississauga and Toronto, Ontario.

To read more about Samsung Canada’s Top 100 Employers win, you can view the announcement here . If you’re interested in learning about employment opportunities with Samsung Canada, please visit our Career Centre.

Recently it was announced that Samsung ranked 5th place in the Best Global Brands 2020 list by Interbrand, a global brand consulting company. Despite the challenging business environment brought on by COVID-19, Samsung saw a 2 per cent rise in brand value from USD 61.1 billion in 2019 to USD 62.3 billion this year.

Samsung has been recording consistent growth in terms of brand value since starting in 43^rd place in 2000 when Interbrand began publishing the Best Global Brands. Since entering the top ten with a rank of number nine in 2012, Samsung has continued its steady climb, reaching 6^th place in 2017 and 5^th place in 2020.

According to Interbrand, major factors that played a critical role in the growth of Samsung include:

• Rapid response to COVID-19 through global activities for corporate social responsibility (CSR) and integrated global campaign
• Company-wide activities dedicated to sustainable development
• Continuous launch of innovative products including Galaxy Fold, The Terrace and BESPOKE refrigerator
• Consistent investment to lead the development of advanced technologies, such as Artificial Intelligence (AI), 5G and Internet of Things (IoT)

“We started at number 43 with a brand value of USD 5.2 billion in 2000. This year, we stand among the top five with a brand value of USD 62.3 billion, which is a great accomplishment,” said YH Lee, CMO of Samsung Electronics. “We couldn’t have made the achievement without the support of our customers around the world. To further enhance our global status, we will continue to engage and communicate with consumers.”

Interbrand evaluates the brand value of businesses based on a comprehensive analysis of multiple factors including financial performance, brand influence on purchase and brand competitiveness. Click here to learn more about Samsung Electronics’ move upwards in Interbrand’s list of 100 most valuable brands in the world. This ranking is backed by the continuous introduction of innovative products and implementation of broad marketing activities on the global stage.

Additionally, as a global organization with employees and businesses around the world, Samsung has been recognized by Forbes as one of the World’s Best Employers, taking the number one spot in 2020.

Each year, Forbes surveys employees from 58 countries working for businesses with operations in multiple nations or regions, and this year asked respondents to rank their satisfaction with their employers’ COVID-19 responses and score their employers on image, economic footprint, talent development, gender equality and social responsibility. To learn more about this exciting award visit here for more information.

The Most Influential Brands study examines five key dimensions that drive the most influential brands in Canada:

• Trustworthiness
• Presence
• Being leading edge
• Corporate citizenship
• Engagement

The Top 10 brands are those that have been successful in creating an impact in their customers’ lives, have made a strong emotional connection with those customers, are trusted by them and are firmly entrenched in their day-to-day life.

Samsung Canada has regained its position in the Top 10 list by moving up five spots from the previous year. Returning to the Top 10 list is a testament to the trust, strong connection and meaningful impact the brand has made with Canadians.

“We are proud to be back on Ipsos Top 10 Most Influential Brands in Canada list,” says Jeff Jo, President and CEO of Samsung Electronics Canada. “As a company, we work hard and strive to pioneer meaningful innovations that make an impact and connect with Canadians.”

To learn more about Ipsos Most Influential Brands in Canada, you can view the announcement here.  

Samsung Canada employs between 501 and 750 Canadians across the country, with offices located in Burnaby and Vancouver, British Columbia and in Mississauga and Toronto, Ontario.

If you’re interested in learning about employment opportunities with Samsung Canada, please visit our Career Centre.

Staff from Samsung Canada’s BC office participating in the ‘TechPong’ fundraiser along with other members of Vancouver’s tech industry (Photo credit: Olivia Regier)

Samsung Electronics Canada, for the fifth year in a row, has been selected as one of Canada’s Top 100 Employers and Greater Toronto’s Top Employers for 2020. This annual selection, now in its 20th year, aims to determine which employers lead their industries in offering exceptional workplaces. 

As part of the evaluation process, Employers are compared to other organizations in similar fields to determine which businesses offer the most progressive and forward-thinking programs for employees. Samsung Canada impressed judges by offering a wide range of such programs that work to foster everything from improving on personal health and wellness to instilling a positive, innovative corporate culture.

Industry leading initiatives from Samsung Canada include:

• • Prioritizing employee health and wellness: Samsung Canada organizes an annual wellness fair to promote healthy, balanced living as well as a number of mental health awareness campaigns — additionally, employees can take advantage of separate health and wellness spending accounts to offset the costs of related services.

• • Recognizing employee contributions: Samsung Canada embeds recognition into its corporate culture through the online “U r Awesome” platform, which allows employees to nominate, recognize and reward their peers — employees receive a minimum of 3,000 points per month to distribute to colleagues for a job well done, and points are redeemable for a range of merchandise.

• • Providing purchasing perks: Along with a number of financial benefits, Samsung Canada offers employees a variety of corporate discounts as well as a generous employee purchase program, allowing employees to purchase up to $20,000 in Samsung products per year.

• • Supporting the next generation of Canadians: Samsung Canada supports young people through initiatives such as the Samsung Solve for Tomorrow Challenge, a national educational initiative for Canadian students from grades 6 to 10 to apply STEM learning to solve issues in their communities and compete for Samsung school technology grants (four grand prizes of $20,000 each).

“We are honoured to once again be recognized as one of Canada’s Top 100 Employers and Greater Toronto’s Top 100 Employers,” says, Jeff Jo, President and CEO of Samsung Electronics Canada. “This recognition is a testament to our incredible team who continue to set the standard for doing business in Canada. Our passion for excellence – in our products, in our technology and within our organization – is the cornerstone of who we are and what we stand for at Samsung Canada.”

Samsung Canada employs between 501-750 Canadians across the country with offices located in Burnaby and Vancouver, British Columbia and in Mississauga and Toronto, Ontario. 

To read more about Samsung Canada’s Top 100 Employers win, you can view the announcement here. If you’re interested in learning about employment opportunities with Samsung Canada, please visit our Career Centre.