To bring this vision to life, Revlon partnered with Samsung and experiential partner ICON to integrate Samsung’s 85” Spatial Display into its activation space. The result was a visually striking, immersive experience that leveraged cutting-edge display technology to elevate engagement on the ground and beyond. 

“At an event like The JUNOS, you’re competing with constant movement and stimulation,” said Chandra Colbear, Sr Director of Marketing, Revlon. “We needed something that would immediately capture attention and pull people into our space, and the Samsung Spatial display gave us exactly that edge.” 

The opportunity to incorporate Spatial technology was first identified by ICON, a long-standing partner to Revlon across both its Visual (static graphics) and Media (digital signage) divisions. As part of its ongoing commitment to bringing new ideas and technologies to clients, ICON regularly attends major global trade shows focused on display innovation. “The Samsung Spatial Display immediately stood out from anything else we were seeing in the market,” said PJ Lee, Vice-President, Business Solutions, ICON Media. “We knew right away that it was something different – and that our clients would see it that way too.” 

ICON introduced the concept to Revlon through an initial presentation, which generated strong interest. That interest quickly translated into action when the Revlon team experienced the technology firsthand at the Samsung Retail Summit. 

“Seeing it in person changed everything,” PJ Lee, ICON Media added. “You could tell the team already had ideas forming around how to use it.” 

From there, the teams worked closely together to bring the concept to life, identifying the 2026 JUNO Awards ceremony as the ideal moment to deploy the technology in a high-impact, consumer-facing environment, positioning Revlon among one of the first brands to leverage Samsung’s Spatial display in this way. 

“The moment we saw the display in action, it changed how we thought about the experience,” said PJ Lee, ICON Media. “It wasn’t just about showing content, it was about creating depth, movement and a visual moment that people are naturally drawn toward.” 

At the centre of the activation was Samsung’s 85” Spatial display, a next-generation signage solution designed to deliver lifelike 3D visuals without the need for glasses. By creating a sense of depth and realism, the display enabled Revlon to present its content in a way that felt dynamic, immersive and highly engaging. 

“Samsung’s Spatial technology is redefining how brands connect with audiences in physical spaces,” said James Arndt, Head of Display Solutions, Samsung Electronics Canada. “By delivering a glasses-free 3D experience, we’re helping brands like Revlon create more impactful, memorable interactions that stand out in even the busiest environments.” 

At the 2026 JUNO Awards ceremony, the effect was immediate. The Spatial display became a focal point of the activation, drawing attendees in with visuals that appeared to extend beyond the screen. What might typically be a passive viewing experience instead sparked curiosity and interaction, encouraging guests to stop, engage and explore the space. 

The activation was further amplified through influencer engagement and social content, extending its reach beyond the physical environment and into digital channels. 

“We saw people stopping, looking twice, and then coming into the space to understand what they were seeing,” added Chandra Colbear, Sr Director of Marketing, Revlon. “Creating a positive moment to interact with our products in a new way is exactly what we were aiming for.” 

The success of the activation was driven by close collaboration between all three partners. Revlon brought a clear vision for brand impact, Samsung delivered breakthrough display innovation, and ICON helped bridge strategy and execution – ensuring the technology was seamlessly integrated into the overall experience. 

Revlon’s JUNO Awards ceremony activation highlights how innovative display technologies like Samsung’s Spatial display can transform brand experiences – helping organizations cut through the noise, drive engagement and create memorable moments that resonate with audiences long after the event ends.

Samsung Electronics Co., Ltd. recently announced the launch and pre-sale of the groundbreaking 110” Samsung MicroLED beginning in Korea. Samsung MicroLED delivers astonishing colour vibrancy and brightness with self-emissive LED display technology.

In 2018, Samsung’s first MicroLED display was introduced in the form of “The Wall”— a system of configurable modules that could be installed professionally. With the new 110” MicroLED, Samsung is delivering the MicroLED experience in a traditional TV form for the first time. Unlike its modular counterpart, installation and calibration is streamlined since the new 110” MicroLED model is prefabricated — offering stunning video, audio, and smart capabilities straight out of the box.

In the past year, consumer interest and demand for large screen TVs has continued to grow rapidly. With the launch of the 110’’ MicroLED, Samsung offers a breathtaking visual experience on an ultra-large, next-generation TV display.

“As consumers rely on their televisions for more functions than ever, we are incredibly excited to bring the 110” MicroLED to the commercial market,” said Jonghee Han, President of Visual Display Business at Samsung Electronics. “Samsung MicroLED is going to redefine what premium at-home experiences mean for consumers around the world.”

Innovative Engineering Delivers Next-Level Picture Quality

Ultra-large screen enthusiasts want excellent picture quality with vibrant colours and stunning resolution. With Samsung’s latest engineering innovations, the 110’’ MicroLED uses micrometer-sized LED lights to eliminate the need for separate layers of backlight and colour filters utilized in conventional displays. Instead, it is self-illuminating—producing light and colour from its own pixel structures. It expresses 100% of the DCI and Adobe RGB colour gamut, and accurately delivers wide colour gamut images taken with high-end DSLR cameras. This results in stunning, lifelike colours and accurate brightness from the display’s 4K resolution and 8 million pixels.

The 110’’ MicroLED also has a processor powerful enough to live up to its display capabilities. Its all-new Micro AI Processor delivers stunning 4K HDR content — resulting in bright, vivid, realistic picture quality that is optimized for every scene.

Previously, mass-producing a MicroLED screen as small as 110’’ for simple home installation wasn’t possible. But Samsung innovated to make it a reality by developing cutting-edge surface mount technology — along with a new production process derived from its semiconductor business — making MicroLED technology easier to manufacture, deliver, and install. These same innovations will allow Samsung to produce even smaller MicroLED models in the future, so even more consumers can enjoy the breathtaking MicroLED experience.

Immersive Design and Premium Audio

When you turn on the 110’’ MicroLED, you are treated to a spectacularly immersive experience thanks to its 99.99% screen-to-body ratio. The black matrix and bezel have been removed from the display — leaving only the screen and delivering to consumers the most immersive content experience.

Samsung has innovated and optimized its Smart TV features to take advantage of the 110” MicroLED’s massive screen. For example, consumers can use the Multi View feature to comfortably watch up to four sources of content simultaneously on up to 55’’ sized split screens. When using this feature, the viewers can connect multiple external devices and enjoy watching news, movies, and other apps simultaneously on one screen — so they can keep up with multiple sports at once, or stream a walkthrough while playing a video game, all in stunning quality and size.

Plus, the 110’’ MicroLED’s dynamic audio experience is just as immersive as its visuals. It includes an embedded Majestic Sound System that delivers breathtaking 5.1 channel sound with no external speakers — transforming any room into a luxurious home theatre. And its Object Tracking Sound Pro feature identifies objects moving on screen, and projects the sound to follow the action — so when you are watching an action movie and an airplane flies overhead, it will feel like its engines are roaring above you.

The 110’’ MicroLED will be available globally in the first half of next year following the recent unveiling in Korea.