Soccer is having a moment in Canada, and fans are finding more ways than ever to follow the sport they love. Whether they’re streaming matches on the go, capturing celebrations from the stands or following along in group chats, they need smartphones that can keep up before, during and after the final whistle.

As the Official Mobile Partner of Canada Soccer, Samsung Electronics Canada is helping soccer enthusiasts stay closer to the action through Galaxy S26 Ultra smartphones and experiences designed to fuel the modern fan journey.

“Today’s fans don’t just watch the game; they document it, share it and relive it long after the match is over,” said Raj Doshi, Head of Mobile, Samsung Electronics Canada. “Galaxy smartphones are designed for the way fans experience sports today, whether they’re catching the action from the stadium, following a match on the move or creating content they’ll want to revisit for years to come.”

As part of the partnership with Canada Soccer, Samsung Electronics Canada is showcasing Galaxy experiences at Canada Soccer House in Toronto, where fans can enjoy hands-on access to some of the latest Galaxy S26 Ultra features. Visitors will have the opportunity to explore capabilities such as 100x Space Zoom[1], which captures the finest details from a distance, and Horizontal Lock[2], which creates smooth, stable video recordings even in dynamic environments.

This Galaxy experience highlights how Samsung can help fans create content worth keeping and revisiting. Capturing images from across the stadium or recording a boisterous goal celebration without the shake and blur that often comes with the moment, Galaxy S26 Ultra devices help fans preserve match-day memories with confidence.

For today’s supporters, maximizing the fan experience extends well beyond the stadium. Smartphones have become the primary way for many Canadians to stream match highlights between meetings, follow live updates during a commute or share content across social channels.

At Canada Soccer House and beyond, Samsung is demonstrating how Galaxy smartphones support fans at every stage and every form of fandom. The advanced camera technology on the Galaxy S26 Ultra helps fans capture the action with clarity, while immersive displays and powerful performance make it easier to watch, share and engage with content from virtually anywhere.

As soccer culture continues to grow across the country, Samsung remains committed to helping Canadians stay connected to the moments, communities and experiences that make the sport special.

To learn more about Samsung’s Galaxy S26 Ultra and other devices, visit https://samsung.com/ca/.

[1] 100x Space Zoom includes 10x optical quality zoom and 100x digital zoom with Super Resolution technology. Zoom distances past 10x zoom may express some image deterioration. AI Zoom is applied to distances between digital set zoom lengths. Accuracy of results is not guaranteed

[2] Super Steady is on by default and can be turned off in the camera settings. Results may vary depending on editing method and/or shooting conditions.

Samsung’s industry-leading TVs, mobile devices and tablets will help fans across the country watch, follow and celebrate Canada Soccer’s National Teams as excitement builds across the country.

“At Samsung, we’re passionate about using technology to bring fans closer to the moments that matter most. As excitement builds about soccer across Canada, this partnership with Canada Soccer allows us to deliver immersive viewing experiences that bring the energy and atmosphere of the match into Canadians’ homes, helping fans feel connected to the action, even when they can’t be there in person,” says Pat Bugos, Senior Vice President, Sales and Marketing, Consumer Electronics Division, Samsung Canada.

Samsung technology will integrate across marquee Canada Soccer events and fan environments supporting shared viewing experiences that bring Canadians together to celebrate the game. Fans will also have opportunities to engage through exclusive contests, prizes and VIP experiences, connecting them with Canada Soccer and the National Teams that represent the maple leaf on the global stage.

“Samsung Canada is an ideal partner as we continue to elevate how fans connect with our National Teams and the game across the country. Their leadership in technology and innovation will help deliver more immersive and accessible viewing experiences, bringing supporters closer to the action wherever they are. At a time of growing momentum for soccer in Canada, this partnership will play an important role in deepening fan engagement and celebrating the passion that unites Canadians behind our teams,” says Erin Crowe, Canada Soccer COO and CFO.

The partnership launches at a time of growing momentum for soccer across Canada. Fans across the country continue to rally behind Canada Soccer’s National Teams while engagement with the game expands across broadcast, digital and mobile platforms.

“Samsung is a global leader synonymous with innovation, and we are thrilled to welcome them as a cornerstone partner for Canadian soccer. This collaboration is about more than just technology; it’s about enhancing the way our fans and players experience the game. By bringing Samsung’s world-class products and visionary spirit to the pitch, we are ensuring that the fastest-growing sport in Canada is supported by a brand that truly understands innovation and performance,” says Michael Beckerman, Chief Commercial Officer, Canadian Soccer Media & Entertainment.