Created in partnership with Canadian Business

When COVID-19 hit, the pace of digital adoption within the financial services industry was accelerated practically overnight. Employees needed a way to stay connected and productive away from the office and turned to the latest digital tools and technologies to make this a reality. Now, there’s no going back: the benefits reaped from these technologies has only cemented employees’ reliance on digital innovation going forward.

For finance professionals, the work itself hasn’t changed: a typical workday is still jam packed with different tasks. Productivity remains key as employees race against the clock to put the finishing touches on a budget presentation to stakeholders, analyze spreadsheet data, or deliver a summary of a market report. With ad-hoc requests popping up and a steady influx of emails to tend to, robust and efficient tech tools are vital for managing whatever the day throws at them.

New workplace models have transformed where and how work is being done. Financial Services employees are now collaborating remotely, multitasking more and relying on their mobile devices to get through their workday — with lots riding on the outcomes. For the IT experts tasked with supporting these workers, the challenge is about empowering them with the tools they need to successfully navigate this flexible new world.

That starts with the first email check of the day. Samsung Galaxy devices help finance professionals get more done from the moment they first pick up their phones. The Samsung Galaxy Fold3 5G allows employees to access and view three applications at once with the Multi-Active Window[1]—making multitasking easier (the more compact Galaxy Z Flip3 5G enables multitasking for up to two applications). This means that instead of having to switch over to a laptop, Financial Services employees can compare important documents side-by-side using Microsoft Office suite[2] just on their handheld devices.

From there, they can make edits directly on the expansive 7.6″ edge-to-edge display[3] of their Galaxy Fold3 5G using the S Pen[4] digital stylus. They can also quickly convert those notes into digital text with the touch of a button. These innovative features help even the busiest corporate executives check off their to-do lists on the go.

The rise of flexible work models hasn’t reduced the number of daily meetings or presentations that most financial professionals attend each day. But more of those meetings now occur by phone and video. Samsung Galaxy mobile devices make it simple and efficient to participate remotely, whether from home, office or another selected location. Both the Galaxy Fold3 5G and Galaxy Z Flip3 5G pair seamlessly with the Galaxy Buds Pro, reducing background noise and providing clear and crisp audio. The Buds Pro also allow for a degree of privacy if calls take place in a public setting. And, with Flex Mode, there’s no need to even hold the phone: execs can simply prop up their phone and access split-screen multitasking viewing. This makes it easier to simultaneously participate on conference calls while taking notes or pulling up reference documents.

The rise of new work models has also led to increased attention on the importance of fitness and wellness. With the Galaxy Watch4 Classic, employees can track their steps while they’re walking to meetings or learn more about their body composition following a mid-day workout. The Galaxy Watch4 Classic also tracks stress levels and can alert employees to take a deep breath or stretch before jumping on the next conference call of the day.

Finance has always been a fast-paced and multifaceted career. But the move toward more flexible work models demand that professionals do more on the go with devices that not only make that possible, but preferable. On days when work goes from the home office to a client’s boardroom to a coffee shop, the Galaxy Book Pro and Galaxy Book Pro 360 can keep up with employees who require a device with more computing power.

At two pounds, the Galaxy Book Pro is the lightest Galaxy Book yet[5] with a battery life of up to 20 hours[6]—allowing a whole day’s work to take place on a single charge[7]. Employees can download spreadsheets, review contracts, and send out emails all with the latest 11^th Gen Core processor that’s Intel^® Evo-certified. Employees will not need to slow down with this device on hand.

Financial Service employees can use the expansive 13.3”/15.6” Super AMOLED touch screen of the Galaxy Book Pro 360 to jot down handwritten notes during meetings with the included S Pen and quickly convert them into a document to share amongst team members afterwards. Designed with a 360° hinge, it is as flexible as the mobile workday requires – matching perfectly to those busy days on the go.

When paired with the Galaxy Buds Pro, employees using the Galaxy Book Pro or Galaxy Book Pro 360 can easily join the meeting through Bluetooth connectivity without interrupting their regular workflow.

Versatile, portable and ready to do the job remotely—in today’s increasingly mobile world, these are the qualities of a Financial Service workforce that’s built for success. They’re also the same qualities to look for in the digital tools that enable finance professionals to do their best work.

To learn more about how the Samsung Galaxy line-up supports employee productivity, visit Samsung.ca.

[1] Multi-Active Windows works with select applications. Number of compatible apps is growing through third party developers.

[2] Drag and drop functionality works with select applications.

[3] Measured diagonally, the screen size is 7.6″ in a full rectangle and 7.4″ accounting for the rounded corners.

[4] Compatible with S Pen Fold Edition and S Pen Pro only, each sold separately.

[5] Based on laptop with Intel 11th Gen Processor and Intel EVO platform.

[6] Battery life may vary depending on environment, usage patterns and other factors. Average expected performance based on typical use. Actual battery life depends on several factors and other application usage patterns. Results may vary. 20-hour battery life once fully charged.

[7] When using the included charger and cable.

Canadians are eager to embrace post-pandemic life, and a “new normal” of hybrid working arrangements. With Financial Services employees realizing the benefits of remote work over the last year, many are hoping that a balance between remote and in-office work will become the new norm as the world reopens.

In this new era of work, Financial Services employees need technology solutions that enable them to be more flexible and productive than ever before. Having a desktop-like experience, powered by a phone or tablet, prepares them for whatever the day calls for, whether that’s a day in the office, heading off-site to meet with clients or a day of working remotely.

According to Paul Edwards, Vice President & General Manager of Enterprise Mobility at Samsung Canada, technology gaps related to the post-pandemic work environment will reveal themselves over the coming months. “With a significant number of employees looking to make hybrid work arrangements permanent, they’re going to assess whether or not they have the tools to support their mobility and enable them to multi-task and work across multiple devices in any environment,” he notes.

Greater flexibility to work from your select location

Busy bankers, investors and finance professionals require technology that makes it easy to get the job done, regardless of where they’re working. Solutions like Samsung DeX enable a flexible, work-from-your favourite location approach.

With Samsung DeX, employees can trigger a desktop-like experience from their mobile smartphone or tables. DeX can be activated both wirelessly or through a wired connection. Through a wireless[1] connection to a Smart TV or a Smart Monitor, they can use their mobile device to cast presentations or important files onto a bigger screen for clear viewing.

When connecting their mobile device to a PC or monitor through a USB or cable, Samsung DeX enables a desktop-like experience replete with mouse and keyboard capabilities, drag and drop functionality and contextual menus. Financial Services employees can seamlessly open and share files, complete tasks, and save files easily to their mobile devices, just as they would on a real desktop.

And with the addition of a Virtual Desktop Infrastructure (VDI), employees can access cloud-based corporate apps and documents remotely right from their Galaxy device for a consistent desktop experience.

While using DeX, avid notetakers and collaborators can use the redesigned S Pen or S Pen Pro for the latest Galaxy devices – now an optional addition for the Galaxy Z Fold3 5G and included in-box with the Galaxy Tab S7+ – to jot down ideas, share them with colleagues and edit documents in real time, allowing them to get even more done while working from their smartphone or tablet.

With the ability to pair Samsung Galaxy Buds Pro with their Galaxy smartphone or tablet, employees have even greater flexibility to take work calls from any location without compromising audio quality. Crystal-clear call quality allows employees to confidently lead a virtual meeting or share feedback on a call, knowing that their voice is coming through loud and clear.

Premium productivity for the fast-paced executive

In the fast-paced world of finance, corporate executives need mobile devices that allow them to perform their best work efficiently. Samsung Galaxy mobile devices are built for productivity first.

The Samsung Galaxy Z Fold3 5G allows corporate executives to do more with less equipment. A three-in-one solution designed for ultimate productivity, the Galaxy Z Fold3 5G is a phone when folded; a slim tablet when unfolded, and when connected to DeX, it powers a desktop-like experience  – ideal for multitasking executives who do most of their work on their mobile device.

“The new Galaxy Z Fold3 5G is the mobile workhorse the post-pandemic executive needs,” said Edwards. “From work, to home, to a business dinner, the Galaxy Z Fold3 5G acts as a functional workspace for wherever the day takes them, with a foldable screen that can be adjusted for a side-by-side view of multiple windows, or turned into one, expansive display.”

Executives can drag and drop text, and work across three apps at once, giving them a powerful mobile workspace that folds to fit in their pocket. With the first S Pen-compatible Galaxy Z Series device[2], they can even jot down notes while video calling — no paper necessary.

With all that multi-tasking and work on the go, busy executives need battery life to power through their days. The Galaxy Z Fold3 5G comes with an all-day battery[3] and 25W Super Fast Charging[4] so more time is spent on taking care of business.

Supporting employees’ wellness and fitness goals

Ideally, cutting-edge technology won’t just give employees the tools they need to perform their jobs, but also help them be their best selves – which means supporting their wellness and fitness. This is especially vital today, as the lines between work and home life have become increasingly blurred.

“It’s no secret that employees have been more sedentary since the pandemic hit, as their typical routines and commutes to and from work have been upended,” said Edwards. “Corporate employers can do their part to support wellness by offering employees tools that help them be more aware of their well-being. The savviest employers will even take this one step further by instituting incentives and contests to help encourage movement.”

For those turning to technology for workplace well-being, the Samsung Galaxy Watch4 is equipped to help employees track workouts, monitor their blood oxygen level[5], and for the very first time, calculate their body mass composition. Employees can also choose from a wide range of guided workouts, and take part in Group Challenges with their friends, family or co-workers.

With call and text capabilities, employees can easily connect their Galaxy Buds Pro to their Watch to accommodate work or personal calls while out for a mid-day walk or light jog. Equipped with Active Noise Cancellation, the Buds Pro cut out external background noise so workers can block out ambient noise stemming from a busy household or neighbourhood street.

As more and more companies announce their return-to-office plans, demand for technology that can help Financial Service employees do more with less, and maximize mobility, will increase dramatically.

While the future of work may look different than we’re used to, the right tools and technologies can support employees in the new mobile-centric workplace. From flexibility to productivity to wellness, Samsung is committed to delivering technology solutions that help Financial Services employees on all fronts.

To learn more about Samsung solutions, visit https://www.samsung.com/ca/business

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[1] Samsung DeX wireless connection only available with Smart TVs with Miracast support/Android smartphone screen mirroring. Both

the Galaxy device and Smart TV must be on same Wi-Fi network. There may be a difference in performance depending on TV specifications and Wi-Fi environment. Recommended to use Samsung Smart TVs launched after ’19. DeX for PC is available on select devices, and on Windows 7, 10 and versions of Mac OS higher than 10.13. Certain apps may not run or may require licence (for purchase) on Samsung DeX.

[2] Compatible only with S Pen {S Pen Fold Edition, S Pen Pro} only, sold separately

[3] Based on average battery life under typical usage conditions. Average expected performance based on typical use. Actual battery life depends on factors such as network, features selected, frequency of calls, and voice, data, and other application usage patterns. Results may vary.

[4] Superfast (25 W) charger sold separately.  Use only Samsung-approved chargers and cables; do not use any worn or damaged chargers or cables; incompatible charger or cable can cause serious injuries or damage to your device.

[5] The Blood Oxygen (SpO2) feature is not intended for use in the diagnosis of disease or other conditions, or in the cure, mitigation, treatment or prevention of disease. Intended for general wellness and fitness purposes only. Availability of this feature may vary by market. Please consult a medical professional for advice.

With the anticipated “next normal” of work consisting of a blend of remote and in-office environments, adaptable technology that allows to remain productive at any location is a top priority. If you’re a government worker in Ontario, it goes without saying how significant of a change this is compared to your previous in-office setup.

Under the new hybrid model of work, your environment is liable to change by the day, predicating the need for technology that can move with you. Thankfully, these flexible tech tools exist so that you don’t need to sacrifice power for portability, or trade convenience for performance.

The Samsung Galaxy ecosystem of devices work seamlessly together for simplified multi-tasking and efficiency for every type of government worker, whether office-based or moving across multiple sites.

Samsung DeX: A desktop-like experience powered by your Galaxy smartphone or tablet

For government employees, the workday will at times take you away from your office set-up. To avoid any disruption to your work, it’s important to have the ability to work just as you would on your full desktop PC, without having to carry around the extra equipment.

Samsung DeX[1] is a platform that extends your Galaxy smartphone or tablet into a desktop-like computing experience, enabling you to effortlessly connect your mobile device to a Windows PC via a USB-C to HDMI cable (sold separately), or better yet, wirelessly connect to a SmartMonitor or SmartTV.

For example, start drafting an email on your Galaxy S21 Ultra 5G – with your fingertips or voice – while helping the kids get ready for a day at school. Then, launch DeX when you’re back at your PC to finish, review and send that message using keyboard shortcuts, drag and drop functionality and the ability to resize windows. On days when you need to attend an on-site meeting, use wireless DeX to cast your phone to a SmartTV or SmartMonitor to view large documents in an optimal format, or better yet, project a presentation to the big screen. Multi-task and take hand-written digital notes right on your Galaxy Tab S7+ tablet with the S Pen digital stylus, while using a PC-like interface directly on your tablet screen.

Especially important for public sector workers who require access to confidential programs and documents is the ability to access a Virtual Desktop Infrastructure (VDI) straight from DeX. View and run software as if it were stored locally while allowing your IT departments to breathe a little easier, knowing all work activities are taking place within a secure environment.

Transforming your conference call experience with the Galaxy ecosystem

With mobility at the core of the new workday, portable laptops are quickly replacing the standard desktop to become the device of choice for public servants.

The Samsung Galaxy Book Pro and Galaxy Book Pro 360 may be as thin and light as a smartphone or tablet but they’re as powerful as a PC. Available in either 13.3 or 15.6 inches, the Galaxy Book Pro laptops are an integral part of the interconnected Galaxy ecosystem.

For example, when a virtual conference call comes through, simply open the charging case of the Samsung Galaxy Buds Pro wireless earbuds and your Galaxy Book Pro will immediately recognize and connect to them. Enjoy a crystal-clear connection right from the beginning thanks to the powerful voice pick-up.

You can also leverage the Galaxy Book Pro as a second screen to project a presentation while simultaneously jotting down action items on the Galaxy Tab S7+ with its included S Pen. Once you’re done, quickly convert digital handwritten notes to text at the touch of a button and easily share them over email with your team.

For busy public servants who are always jumping on and off video calls, get the notifications you need while keeping your eyes on the task at hand. By linking your smartphone, such as the Galaxy A71, to your laptop, you will not miss an urgent message with Link to Windows functionality. This allows notifications to appear right on your laptop screen for quick and easy responses to help streamline your workflow.

Having access to technology options that enable work to be done in virtually any setting is fast becoming a pre-requisite of a successful workday. With the versatility of Galaxy devices, you will be well-equipped for this new frontier of work.

Work smarter with the Samsung Galaxy solutions, like DeX, to get more done in less time on the go. For more on the latest Samsung solutions for business, visit samsung.com/ca/business.

Content created in partnership with Toronto Star

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[1] Samsung DeX wireless connection is available on Smart TVs that support Phone Screen mirroring only. Certain apps may not run or require a separate purchased license on Samsung DeX

Prior to the COVID-19 pandemic, public servants rarely clocked in from home. But when the new era of remote work began, government employees were ushered into unfamiliar territory, having to convert their homes into offices, while simultaneously keeping official public services running smoothly.

Now, as the pandemic decelerates, it’s become clear that what was once considered a temporary shift to remote work will continue to exist in some form indefinitely. The new challenge government offices face is maintaining the work-from-home momentum with adaptable technologies that can facilitate a new, flexible work model: a work week split between home and office. Fortunately, the Samsung Galaxy device line-up has been built for government workers’ needs for flexibility, productivity and mobility as they gear up for the next chapter of hybrid work.

360° productivity with the expanded Galaxy ecosystem

To ease the transition to hybrid work, the new office space must be equipped with an array of mobile technologies to support productivity. Take a virtual conference call as an example. The right technology can enable workers to dial in seamlessly, multi-task, and stay connected with co-workers over more than one channel, all while participating in the call. With the Samsung Galaxy ecosystem of devices, that vision of maximum productivity is effectively brought to life.

At the center of the ecosystem is the Galaxy Book Pro 360, which combines the power of a PC with the mobility of a smartphone for workers moving back-and-forth between the home and the office. When connecting the Galaxy Book Pro 360 to other devices within the Galaxy ecosystem, there’s virtually no task the government worker can’t manage.

Thanks to the easy Bluetooth connection, workers no longer have to scramble for headphones when they’re about to join a call. With the cord-free Galaxy Buds Pro, they are immediately connected from the second they open the case and are ready to deliver important updates. Powerful voice pick-up means they never have to worry about their ideas not coming through clearly.

With the integrated second screen feature, workers can also expand their desktop to a second screen to get the most out of their time. While presenting a plan on one screen, workers can simultaneously take notes in tandem on a Galaxy Tab S7+ with the accompanying S Pen. Once turned into digital text, their Samsung Notes are accessible across all their Galaxy devices. If another team member is presenting, workers can stay tuned into the presentation while keeping on top of urgent messages with Link to Windows integration on the Galaxy A71 and Galaxy Book Pro, allowing them to respond to smartphone notifications right on the laptop screen.

Access to a desktop-like experience on the go with Samsung DeX

When workers are on the road, on site, or just away from their home and office set-ups, tasks come up that just can’t wait for their return. The Samsung Galaxy device lineup is equipped with cutting edge productivity features that enable workers to stay productive from just about anywhere through their smartphone or tablet.

With Samsung DeX[1] software, workers can activate a full desktop-like experience through a smaller, handheld device. Built into the Galaxy S21 Ultra 5G smartphone and the Galaxy Tab S7+ tablet, the technology increases workers’ ability to get work done in a variety of environments.

With a simple connection to an external monitor, mouse and keyboard, or cast wirelessly to a Smart TV or Smart Monitor, government workers can activate DeX mode to answer email or more seamlessly work from multiple apps. With DeX, they can open multiple windows, drag and drop files and right click for more functions, just as they would on their PC.

Current circumstances have presented governments with a unique opportunity to be bellwethers of technological change. By investing in mobile-first tools that enable the flexibility required by their workers beyond the pandemic, governments who seize this opportunity will be recognized for setting a new standard in multi-tasking and productivity.

To learn more about Samsung business solutions, contact us at insidesales.seca@samsung.com

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[1] Samsung DeX wireless connection is available on smart TVs that support Phone Screen mirroring only. Certain apps may not run or require a separate purchased license on Samsung DeX.

The Samsung Galaxy S21 5G, Galaxy S21+ 5G and Galaxy S21 Ultra 5G are now available for purchase at Samsung Experience Stores^[1], online at Samsung.com/ca and at major carrier and retail partners across Canada. The launch follows the recent release of the new Samsung Galaxy Buds Pro on January 14, 2021.

“Strong demand for the Galaxy S21 Series 5G suggests Canadians share our excitement for the latest mobile innovations from Samsung,” said Jennifer Safruk, VP, Mobile Business, Samsung Electronics Canada. “We are proud to deliver on seamless connectivity with the latest Galaxy ecosystem products.”

Make the Most of Everyday Moments

With a new bold and iconic design, pro-grade camera and video capabilities, premium viewing experience, and powerful connectivity experiences, Galaxy S21 Series 5G is the smartphone lineup that empowers you to share your world and connect with the things and people that matter most.

The Galaxy S21 Series 5G comes in new and exciting colours such as a vibrant Phantom Violet, Phantom White and Phantom Pink in addition to timeless hues such as sleek Phantom Silver, Phantom Black and Phantom Gray^[2] to reflect your unique personality and style.

The Galaxy S21 Series 5G comes in three models to fit your lifestyle and feature needs:

• Galaxy S21 5G and Galaxy S21+ 5G offer the latest flagship experiences to help you get the most out of every moment.
• Galaxy S21 Ultra 5G delivers the ultimate in cutting-edge technology for people who demand to be a step ahead.

Galaxy Buds Pro further elevate the Galaxy ecosystem experience when paired with your Galaxy S21 Series 5G. Whether you’re listening to music, watching video or hosting video calls, everyday experiences feel epic with premium sound. Galaxy Buds Pro deliver crystal clear call quality, intelligent ANC and enhanced connectivity to help make the most of every moment.

And if you need to keep tabs on something, the new Samsung Galaxy SmartTag Bluetooth locator is designed to help keep track of everything that matters – simply attach it to your keys, bag, or even your pet.

Canadian Availability

The Galaxy S21 Series 5G lineup is available for purchase starting January 29, 2021 at samsung.com/ca, Samsung Experience Stores and retail and carrier partners across Canada including Bell Mobility, Freedom Mobile, Rogers, Shaw Mobile, TELUS Mobility, and Videotron^[3].

In regions where in-store shopping is not available, Samsung Experience stores offer curbside, storefront^[4] and centralized pick-up. Reserve online at https://shop.samsung.com/ca/ and arrange your pick-up from a Samsung Experience Store in Canada. Samsung Experience Store locations are as follows:

• CF Sherway Gardens
• CF Toronto Eaton Centre
• Metropolis at Metrotown
• Montreal Eaton Centre
• Scarborough Town Centre (Samsung Kiosk)
• West Edmonton Mall
• Yorkdale Shopping Centre

Samsung Galaxy S21 5G, Galaxy S21+ 5G and Galaxy S21 Ultra 5G are available in the following colours featuring deluxe haze finishes:

• Galaxy S21 Ultra 5G: Available in Phantom Black and Phantom Silver and samsung.com exclusive colours Phantom Titanium, Phantom Navy and Phantom Brown^[5], in 128GB, 256GB and 512GB models with 12GB or 16GB RAM. Pricing is $1,649.99 (our regular price) for the 128GB model with 12GB RAM, $1,719.99 (Phantom Black only; our regular price) for the 256GB model with 12GB RAM, and $1,889.99 (our regular price) for the 512GB model with 16GB RAM (Phantom Black only; our regular price).
• Galaxy S21+ 5G: Available in Phantom Violet, Phantom Silver and Phantom Black and samsung.com exclusive colours Phantom Gold and Phantom Red^[6] in 128GB and 256GB models with 8GB RAM. Pricing is $1,399.99 (our regular price) for the 128GB model, and $1,469.99 (Phantom Black only; our regular price) for the 256GB model.
• Galaxy S21 5G: Available in Phantom Violet, Phantom Gray, Phantom Pink and Phantom White in 128GB and 256GB models with 8GB RAM. Pricing is $1,129.99 (our regular price) for the 128GB model, and $1,199.99 (Phantom Gray only; our regular price) for the 256GB model.

Offered in three stunning colours to match your Galaxy S21 Series 5G device, Galaxy Buds Pro come in incredible Phantom Violet, and timeless Phantom Black and Phantom Silver for $264.99 (our regular price). For the first time in Canada, now through March 1, 2021, eligible customers can receive a $65 credit through the national headphone trade-in program^[7] by exchanging their old wired and wireless headphones when purchasing the Galaxy Buds Pro.

Samsung Galaxy SmartTag is also available starting January 29, 2021 at Samsung Experience Stores, online at Samsung.com/ca and at select carrier partner locations^[8]. Galaxy SmartTag comes in Black for $39.99 for an individual Pack (our regular price).

Early Purchase Offers

Canadians who purchase a Galaxy S21 Series 5G device at a Samsung Experience Store or carrier or retailer partner location through February 12, 2021 will receive an e-voucher through the Samsung Members App, redeemable for a Gift With Purchase online at Samsung.com/ca:

• Purchase the Galaxy S21 Ultra 5G and receive an e-voucher for Galaxy Buds Pro and Galaxy SmartTag Bluetooth Locator.^[9]
• Purchase the Galaxy S21 5G or Galaxy S21+ 5G and receive an e-voucher for Galaxy Buds Live and Galaxy SmartTag Bluetooth Locator.^[10]

From January 29, 2021 to March 3, 2021, Canadians can receive a credit of up to $300, plus the value of their traded-in mobile phone, with the purchase of a Galaxy S21 Series 5G device ^[11] at a Samsung Experience Store in Canada or online at http://www.samsung.com/ca.

Eligible customers can also receive 0% financing on a Galaxy S21 Series 5G device for $0 down and 0% interest for up to 36 months with approved credit. Experience the latest in flagship smartphone technology from Samsung in a way that fits your budget.^[12]

Peace of Mind with Samsung Care+

With a Samsung Care+ Plan, Canadians can experience a total care service for their new Galaxy Smartphone, Laptop, Tablet or Wearable device. You’ll be protected for up to two years against physical or liquid damage and mechanical malfunction or defects, with a team of dedicated Galaxy experts available to help you get back on track^[13].

Canadians can purchase Samsung Care+ with their new Galaxy device or within 60 days of their device purchase date. To learn more, please see https://www.samsung.com/ca/offer/samsung-care-plus/

Door to Door Repair Service Across Canada

Enjoy convenient pick-up, speedy repair and contactless delivery to your home. If you need service support for your Samsung devices, you can arrange convenient Door to Door service pick-up through 1-800-SAMSUNG, LIVE CHAT or text us at WECARE (932 273). This convenient Door-to-Door service includes free pick up and return shipping and is available for both In- and Out-of-Warranty customers. Coverage may vary. For more information on Door to Door Repair Service, please visit https://www.samsung.com/ca/support/stayhomestaysafe/

For more information about the latest Samsung Galaxy devices including specifications: news.samsung.com/ca  or samsung.com/ca.

For more information on Samsung Galaxy S21 Series 5G: samsung.com/ca/smartphones/galaxy-s21-ultra-5g or samsung.com/ca/smartphones/galaxy-s21-5g.

For more information on Samsung Galaxy Buds pro: samsung.com/ca/audio-sound/galaxy-buds/galaxy-buds-pro-black-sm-r190nzkaxac/

For more information on Samsung Galaxy SmartTag: samsung.com/ca/mobile-accessories/galaxy-smarttag-black-ei-t5300bbegca/

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[1] In regions where in-store shopping is not available, Samsung Experience stores offer curbside, storefront and centralized pick-up. Reserve online at https://shop.samsung.com/ca/ and arrange your pick-up from a Samsung Experience Store in Canada. Storefront only available at CF Toronto Eaton Centre. Subject to change. Samsung also offers convenient pick-up, speedy repair and contactless delivery to your home. If you need service support for your Samsung devices, you can arrange convenient Door to Door service pick-up through 1-800-SAMSUNG, LIVE CHAT or text us at WECARE (932 273). This convenient Door-to-Door service includes free pick up and return shipping and is available for both In- and Out-of-Warranty customers. Coverage may vary. For more information on Door to Door Repair Service, please visit https://www.samsung.com/ca/support/stayhomestaysafe/

[2] Colour availability varies by model and retailer.

[3] Also available at additional Canadian carrier partners. Please contact your carrier partner for details.

[4] Storefront only available at CF Toronto Eaton Centre. Subject to change.

[5] Samsung.com exclusive colours need special production. Please allow up to 4-5 weeks for delivery. Colour availability may vary depending on carrier.

[6] Samsung.com exclusive colours need special production. Please allow up to 4-5 weeks for delivery. Colour availability may vary depending on carrier.

[7] Certain conditions apply. Receive a trade-in credit of $65 when you: (1) purchase Samsung Galaxy Buds Pro between January 21st, 2021 and March 1, 2021 from a participating authorized Canadian carrier or retailer, a Samsung Experience Store, or online at http://www.samsung.com/ca/; and (2) complete the trade-in of your old headphones (i) at time of purchase if purchasing from a Samsung Experience Store, or (ii) by March 15th, 2021 if purchasing from a participating carrier or retailer or online at Samsung.com/ca. Offer is limited to one (1) trade-in headphone per Samsung Galaxy Buds Pro. Proof of purchase required. Selection and availability may vary. While quantities last. No rain checks. No cash value. Offer is subject to change or cancellation without notice. Offer is open to Canadian residents only. This offer cannot be combined with any other offer unless otherwise specifically agreed to by Samsung in writing or by the participating Canadian authorized carrier or retailer. See full Terms and Conditions available at www.samsung.com/ca/promotions for more details and how to redeem your credit.

[8] Currently available for purchase through Videotron. Subject to change.

[9] Purchase from January 29th 2021 – February 12th, 2021, the Samsung Galaxy S21 Ultra 5G (Models SM-G998WZKAXAC/SM-G998WZSAXAC- regular price $1649.99, SM-G998WZKEXAC – regular price $1719.99, SM-G998WZKFXAC- regular price $1889.99) and receive an Early Bird bonus consisting of a Samsung E-Voucher (redeemable only on samsung.com/ca between January 14th and February 28th, 2021) upon completion of your device purchase for the following:

Samsung Galaxy Buds Pro (Black – Model No SM-R190NZKAXAC; regular price $264.99 CDN) and 1 Pack of Galaxy SmartTag (Model No EI-T5300BBEGCA; regular price $39.99)

There are 17,750 Early Bird bonuses available to eligible customers who qualify based on the conditions set out above on a first come basis. While quantities last. No rain checks. E-Voucher has no cash value, cannot be replaced if lost or stolen, is not transferable and cannot be switched once selected. Limit of one bonus E-Voucher per device purchase. Open to Canadian Residents only. Participating authorized Canadian retailers and carriers may vary. Purchases made at Samsung Experience Stores are also eligible for this promotion. Purchases made at samsung.com/ca are not eligible for this promotion and Samsung reserves the right to request a bill of sale to verify date and location of purchase. Samsung reserves the right to change or cancel the promotion without notice.

In order to download the E-Voucher for the Galaxy S21 Ultra 5G Early Bird bonus, customer must visit the “Benefit Section” in the Samsung Members App on their Galaxy S21 Ultra 5G device between January 14th and February 28th, 2021.

The Samsung Members App is available for download in the Samsung Galaxy Store at no charge. In order to install and register for the Samsung Members App, the user must have a Samsung Account. Setting up a Samsung Account is free.

To set up your Samsung Account, please go to: (http://www.samsung.com/ca/samsungaccount/ http://www.samsung.com/ca_fr/samsungaccount/)

Between January 14th and February 28th, 2021, click on the Galaxy S21 Ultra 5G Early Bird bonus banner in the Samsung Members App to download the E-Voucher and access a link to the Early Bird bonus offer page on samsung.com/ca where you may select your gift and redeem the E-voucher . Once downloaded, the E-Voucher will be displayed in the Samsung Members My page Coupons section until February 28th, 2021 and is valid for the applicable Early Bird bonus depending on the Galaxy S21 Series 5G model you have chosen, on samsung.com/ca between January 14th and February 28th, 2021.

Shipment of the Samsung Galaxy S21 Ultra 5G bonus is expected to take between 6 to 8 weeks from the date that you redeem your E-Voucher on samsung.com/ca, subject to completion of all the requirements set out above.

[10] Purchase from January 29th 2021 – February 12th, 2021, the Galaxy S21+ (Models SM-G996WZKAXAC/SM-G996WZVAXAC/SM-G996WZSAXAC- regular price $1399.99, SM-G996WZKEXAC- regular price $1469.99) or Galaxy S21 (Models SM-G991WZAAXAC/SM-G991WZIAXAC/SM-G991WZVAXAC/SM-G991WZWAXAC- regular price $1129.99, SM-G991WZAEXAC- regular price $1199.99) and receive an Early Bird bonus consisting of a Samsung E-Voucher (redeemable only on samsung.com/ca between January 14th and February 28th, 2021) upon completion of your device purchase for the following:

Samsung Galaxy Buds Live (Black – Model No SM-R180NZKAXAC; regular price $199.99 CDN) and 1 Pack of Galaxy SmartTag (Model No EI-T5300BBEGCA; regular price $39.99)

There are 17,750 Early Bird bonuses available to eligible customers who qualify based on the conditions set out above on a first come basis. While quantities last. No rain checks. E-Voucher has no cash value, cannot be replaced if lost or stolen, is not transferable and cannot be switched once selected. Limit of one bonus E-Voucher per device purchase. Open to Canadian Residents only. Participating authorized Canadian retailers and carriers may vary. Purchases made at Samsung Experience Stores are also eligible for this promotion. Purchases made at samsung.com/ca are not eligible for this promotion and Samsung reserves the right to request a bill of sale to verify date and location of purchase. Samsung reserves the right to change or cancel the promotion without notice.

In order to download the E-Voucher for the Galaxy S21 Series 5G Early Bird bonus, customer must visit the “Benefit Section” in the Samsung Members App on their Galaxy S21 Series 5G device between January 14th and February 28th, 2021.

The Samsung Members App is available for download in the Samsung Galaxy Store at no charge. In order to install and register for the Samsung Members App, the user must have a Samsung Account. Setting up a Samsung Account is free.

To set up your Samsung Account, please go to: (http://www.samsung.com/ca/samsungaccount/ http://www.samsung.com/ca_fr/samsungaccount/) Between January 14th and February 28th, 2021, click on the Galaxy S21 Series 5G Early Bird bonus banner in the Samsung Members App to download the E-Voucher and access a link to the Early Bird bonus offer page on samsung.com/ca where you may select your gift and redeem the E-voucher . Once downloaded, the E-Voucher will be displayed in the Samsung Members My page Coupons section until February 28th, 2021 and is valid for the applicable Early Bird bonus depending on the Galaxy S21 Series 5G model you have chosen, on samsung.com/ca between January 14th and February 28th, 2021.

Shipment of the Samsung Galaxy S21 Series 5G bonus is expected to take between 6 to 8 weeks from the date that you redeem your E-Voucher on samsung.com/ca, subject to completion of all the requirements set out above.

[11] Some conditions apply. Offer is valid, subject to complying with these Terms and Conditions, if a customer:

Purchases an eligible Samsung Galaxy S21 Series 5G device from January 29 to March 3, 2021 (the “Purchase Period” and together with the Pre-Order Period, the “Offer Period”); and (2) trade-in an Eligible Trade-in device (as indicated in more detail below).

Receive a promotional credit of $200 if you trade-in any mobile device, in addition to the residual value of the Eligible Trade-in device. In order for the trade-in device to be eligible for the $200 credit, your trade-in device can be any make, any model, any manufacturer and any condition provided that it: (i) is verifiable in accordance with its serial number, (ii) was purchased in Canada; (iii) has a minimum trade-in value of $0 as defined by Samsung or its service provider in its sole discretion; and (iv) is owned by the customer.

Receive a promotional credit of $300 if you trade-in any one of the following devices: Galaxy S9, Galaxy S9+, Galaxy S10e, Galaxy S10 or Galaxy S10+, in addition to the residual value of the Eligible Trade-in device. In order for the trade-in device to be eligible for the $300 credit, your trade-in device can be any condition provided that it: (i) is verifiable in accordance with its serial number, (ii) was purchased in Canada; (iii) has a minimum trade-in value of $0 as defined by Samsung or its service provider in its sole discretion; and (iv) is owned by the customer.

The $200 or $300 promotional credit, as applicable, can be used towards the outright purchase of any eligible Samsung S21 Ultra 5G from Samsung Experience Store in Canada or online at http://www.samsung.com/ca during the Offer Period.

The value of the Eligible Trade-in device will be determined, as applicable, by Samsung Experience Stores in Canada. This offer has no cash value. Any questions relating to the Eligible Trade-in device must be addressed where the trade-in takes place. For any questions with respect to the trade-in process conducted online at www.samsung.com/ca, please call 1-800-863-8023. Trade-in value is final and non-negotiable.

While quantities last. No rain checks. Offer is open to Canadian residents only. Offer is valid for a limited time and is subject to change or cancellation without notice. This offer cannot be combined with any other offer unless otherwise specifically agreed to by Samsung in writing.

For full Terms and Conditions, https://shop.samsung.com/ca/tradein.

[12]  0% financing for up to 36 months applies to eligible customers who meet the minimum amount applicable for PayBright financing of $300 (before taxes and fees), on approved credit. You may not be eligible for 0% interest plan and you monthly payment amount, the interest you will pay, and the loan terms available depend on your personal credit profile. Monthly payments may include a monthly Processing Fee of $6.95. Eligible Samsung Products are: Smartphone devices, laptops, cases, tablets, wearables, chargers, AKG audio, and SmartThings products in all models and colours. Financing provided by PayBright or its partner, Easy Financial. All transactions are subject to approval by PayBright or its partner, Easy Financial. Financing offers may vary from time to time. Financing offers may vary for customers in the Province of Quebec. See www.paybright.com/faq for more information. Example: a Galaxy S20 Ultra 5G (SM-G988WZKAXAC) with a selling price (MSRP) of $1849.99 financed at 0% APR for 36 months, which equals 36 monthly payments of $51.39. Cost of borrowing is $0 for a total obligation of $1849.99. Taxes, shipping and other fees [if applicable] are extra. Offer ends March 31, 2021 and is subject to change/cancellation without notice.

[13] Terms and Conditions apply. For full Terms and Conditions, please see https://support-ca.samsung.com/secaew/consumer/ca/terms

Samsung Electronics Canada today announced the launch of its next-generation earbuds: Galaxy Buds Pro. These earbuds feature premium sound, crystal clear call quality, Intelligent ANC and enhanced connectivity across your Galaxy devices – all packed into a modern and sleek design. Galaxy Buds Pro represent the most premium earbuds offering by Samsung to-date, built to help you get the most out of your work, entertainment, and everything in between.

“As people look for technology that can help them adapt to new routines and lifestyles, the market for true wireless earbuds has expanded substantially, and consumer expectations have risen,” said TM Roh, President and Head of Mobile Communications Business, Samsung Electronics. “With Galaxy Buds Pro, we’re making a big statement with a small device, offering users a one-of-a-kind audio experience that makes even everyday tasks truly epic.”

Crystal Clear Sound & Call Quality

A premium earbud experience always starts with sound. Whether you use your earbuds to play music while working out, listen to podcasts, or attend conference calls while working from home, audio quality is what matters most. Galaxy Buds Pro delivers powerful, clear sound, sporting an 11-millimeter woofer for deeper bass and a 6.5-millimeter tweeter for a crisp treble with minimum distortion. This delivers the best audio experience for earbuds by Samsung yet – a dynamic, balanced sound. So, whether it’s a rhythmic hip hop groove or intricate classical melody, you can enjoy your music just as the artist intended.

But earbuds aren’t just for entertainment anymore – they’ve become crucial for work communication, and call quality is now more important than ever. Galaxy Buds Pro separate your voice from unwanted sounds with three microphones and a Voice Pickup Unit (VPU), ensuring you are heard as clearly as possible. One of the outer microphones also has a high signal-to-noise ratio (SNR), further eliminating background noises. In addition, Samsung has integrated its new Wind Shield technology into Galaxy Buds Pro. While a less protrusive shape minimizes the wind contact area, a specially designed chamber and mesh filters out wind interference. Your voice comes through loud and clear, even if you’re stuck in windy weather.

Most Intelligent ANC on Any Samsung True Wireless Earbuds

The Galaxy Buds Pro experience is about hearing more of what you love, and less of what you don’t. That’s why Galaxy Buds Pro have the most Intelligent ANC capabilities of any Samsung true wireless earbuds[1] yet. When you need to focus on work—or tune out from the world around to relax—you can reduce the background noise by up to 99 percent[2], fine-tuning to your preferred level. And with Ambient Sound, you can choose to amplify nearby sounds by more than 20 decibels, meaning you can adjust and personalize your sound level according to your needs. With four Ambient levels, this feature is ideal for busy multitaskers – those working from home, while looking after a child or those who want to take a run through the city while staying alert for oncoming traffic.

What’s more, ANC and Ambient Sound automatically work together, adapting to your surroundings to optimize your audio experience through Voice Detect. This brand-new feature allows Galaxy Buds Pro to recognize when you’re speaking[3] so they can automatically switch between cancelling nearby sounds and amplifying them. They will also turn down your music when you want to talk, even if you are using Ambient Sound or have ANC turned off. This technology allows you to hear and communicate more effectively and makes Galaxy Buds Pro a worthy companion for daily use.

A More Seamless Galaxy Experience

Galaxy Buds Pro are an integral extension of the Galaxy ecosystem – our most seamless earbuds yet. Now, you can automatically toggle your earbuds connection between your Galaxy smartphones and tablets based on your usage – no manual adjustments required[4]. For example, if you’re watching a video on your Galaxy Tab S7 and then receive a call on your Galaxy S21 5G, the all-new Auto Switch feature will pause the video and let you easily answer the phone using Galaxy Buds Pro. Once the call is over, your earbuds instantly switch back to your tablet and the video resumes playing.

Galaxy Buds Pro also expand your audio experience by connecting with other Galaxy devices – especially Galaxy S21 5G. With 360 Audio featuring Dolby Head Tracking technology[5], you can enjoy realistic and immersive sound on your Galaxy Buds Pro wherever you go, which enables you to stay at the centre of the scene. For vloggers, you can clearly capture your voice and surrounding sound by synchronizing the mics on your Galaxy Buds Pro and Galaxy S21 5G.[6] Galaxy Buds Pro also boast Game Mode[7], so when reduced audio latency is paired with the powerful performance and immersive display of the Galaxy S21 5G, you can take your gaming experience to the next level.

No matter how you use your Galaxy Buds Pro, you can do so without worrying about battery life. When fully charged, you get up to 8 hours of playback, with an additional 20 hours of reserve power available in the wireless charging case. Even when using ANC, you can still enjoy 5 hours of playback with 13 hours more available in the case[8]. If you end up running out of juice, you can gain approximately one hour of playtime after just five minutes of quick charging[9].

New Stylish & Purposeful Design

Galaxy Buds Pro aren’t just great to use, they also look great. Taking inspiration from Galaxy Buds Live’s innovative and iconic shape, Galaxy Buds Pro feature an updated, more ergonomic form factor and come in three stunning colours, including Phantom Violet, Phantom Black and Phantom Silver. The shape of the canal-type earbuds improves sound quality and looks less protrusive and more natural when placed in your ears. This new design also reduces the contact area between your ear and the bud, improving comfort and minimizing any clogged-up feeling.

In addition, Galaxy Buds Pro are designed to give you added peace of mind. They are protected with an IPX7 water resistance rating[10], the highest standard of water resistance in the Galaxy Buds line yet. Galaxy Buds Pro were also built to help cut down on waste – using 20 percent environmentally conscious Post-Consumer Materials (PCM).

Availability

Offered in three stunning colours to match your Galaxy S21 5G: an incredible Phantom Violet, and timeless Phantom Black and Phantom Silver, the Galaxy Buds Pro are available online on Samsung.com/ca, at Samsung Experience Stores, as well as across major retails partners in Canada starting today, for $264.99 (our regular price).

In regions where in-store shopping is not available, we offer curbside, storefront[11] and centralized pick-up. Reserve online at https://shop.samsung.com/ca/ and arrange your pick-up from a Samsung Experience Store. Retail locations can be found at:

• CF Sherway Gardens
• CF Toronto Eaton Centre
• Metropolis at Metrotown
• Montreal Eaton Centre
• Scarborough Town Centre (Samsung Kiosk)
• West Edmonton Mall
• Yorkdale Shopping Centre

For the first time in Canada, from January 14, 2021 to March 1, 2021, eligible customers can receive a $25 credit through the national headphone trade-in program[12] by exchanging their old wired and wireless headphones when purchasing the Galaxy Buds Pro.

For more information about the latest Samsung Galaxy devices including specifications, please visit news.samsung.com/ca/ or Samsung.com/ca.

Galaxy Buds Pro Specifications[13]

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[1] Galaxy Buds Pro can distinguish between noise and human voices. Switch temporarily to Ambient Sound and reduce media volume when you speak so you can hear conversations without taking out your earbuds. Galaxy Buds Pro have the most intelligent ANC capabilities of any Samsung True wireless earbuds yet.

[2]  ANC on Galaxy Buds Pro received UL Verification for cutting external background noise by up to 99 percent at 118.43Hz. Features including ANC are enabled through a Bluetooth connection or the Galaxy Wearable app on Android, available through the Galaxy Store or Google Play Store.

[3] Features including Ambient Noise Cancellation and Ambient Sound require a Bluetooth connection to a compatible device. Advanced settings such as Ambient Noise Levels available only on Android devices running Android 7.0 or higher & 1.5GB RAM or above. Enabled through Bluetooth connection or the Galaxy Wearable app on Android, available through Google Play Store.

[4] Available only on Android devices running Android 7.0 or higher & 1.5GB RAM or above. Enabled through Bluetooth connection or the Galaxy Wearable app on Android, available through Google Play Store.

[5] The availability of the feature may vary by device and application. Available in the Advanced tab of the Galaxy Wearable app. When paired with Dolby Atmos, sounds are heightened  further with greater clarity, detail, and depth.

[6] The feature is available on Galaxy smartphones or tablets with One UI 3.1 or above, which can be turned on and off in the Advanced tab of the Galaxy Wearable app. The availability of the feature may vary by device and application. Connect your Galaxy Buds Pro to your Galaxy smartphone and go to Camera app > Swipe and select ‘More’ on the bottom selection menu > Choose ‘Pro Video’ and click the Mic button at the bottom > Select ‘BT Mix’ among Mic options. You can check a level of audio inputs at the top left in real time.

[7] Requires Android P OS or higher & Gaming Optimizing ver. 2.1.02 or above; running on Samsung Scalable Codec. Available in the Labs menu of the Galaxy Wearable app.

[8]  Based on laboratory testing. Actual battery life may vary and depend on usage conditions such as function settings, playback file type and Bluetooth signal strength.

[9]  Based on laboratory testing. Audio playback time tested by pairing the pre-production Galaxy Buds Pro to a recently released Galaxy smartphone with defaults settings (Ambient Sound function off). Samsung travel adapter used for charging. Actual battery life and charging time may vary by usage conditions, number of times charged and many other factors.

[10] Rated to IPX7 for submersion in up to 1 meter of fresh water for up to 30 minutes based on international standard ISO 60529. Not advised for beach or pool use. Charging case is not water resistant. If the earbuds are damaged, they are not guaranteed to be water resistant. If the earbuds or your hands are wet, they must be dried thoroughly prior to handling.

[11] Storefront only available at CF Toronto Eaton Centre. Subject to change.

[12] Certain conditions apply. Receive a trade-in credit of $25 when you: (1) purchase Samsung Galaxy Buds Pro between January 14th, 2021 and March 1, 2021 from a participating authorized Canadian carrier or retailer, a Samsung Experience Store, or online at http://www.samsung.com/ca/; and (2) complete the trade-in of your old headphones (i) at time of purchase if purchasing from a Samsung Experience Store, or (ii) by March 15th, 2021 if purchasing from a participating carrier or retailer or online at Samsung.com/ca. Offer is limited to one (1) trade-in headphone per Samsung Galaxy Buds Pro. Proof of purchase required. Selection and availability may vary. While quantities last. No rain checks. No cash value. Offer is subject to change or cancellation without notice. Offer is open to Canadian residents only. This offer cannot be combined with any other offer unless otherwise specifically agreed to by Samsung in writing or by the participating Canadian authorized carrier or retailer. See full Terms and Conditions available at www.samsung.com/ca/promotions for more details and how to redeem your credit.

[13] All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

[14] Some features may not be available on non-Samsung devices. Availability may vary by market, operator or connected device.