From creating, to sharing, to consuming digital content, technology is playing a significant role in how Canadians are engaging with culture.

At any given moment across Canada, smartphone users are experiencing and sharing local and national cultural moments simultaneously, through the smartphone in the palm of their hand. These moments – from Thanksgiving celebrations to our favourite fall television debuts – are being captured and shared in real-time, with technology playing the role of cultural enabler.

“We’re in an era where technology is as much a part of mass culture as music and sports. People are really engaged in this category and excited about what’s coming next. This is culture.” said David Allard, Chief Marketing Officer at Samsung Canada.

For Samsung, these trends present real opportunity to leverage timely moments where the brand intersects with relevant cultural trends, cutting through the noise and providing space for impactful conversations with consumers. In recognizing that consumers buy or switch brands based on their stand in culture, Samsung continues to empower its users with the innovative tools they need to access and engage with culture in a meaningful way, brought to life through robust partnerships that show, rather than tell, an authentic brand story.

David Allard went on to say, “Really thinking about technology from that perspective unlocks our ability to bring to life our brand purpose in culturally relevant ways. And we’re always trying to think about how we launch product innovation by bringing that sense of possibility and discovery to Canadians.”

Most recently, this approach has delivered #PowerUp, an exciting campaign in partnership with Director X, one of Canada’s most prolific directors and cultural icons. Created to deliver a never-been-done-before music video captured solely on the Galaxy Note10 device, #PowerUp embodies Samsung’s commitment to being culturally relevant in Canada – providing meaningful technology advancements in a way that makes culture accessible for how Canadians are living and sharing today.

#PowerUp – Bringing the Galaxy Note10+ to life

This fall, Samsung kicked off its partnership with Director X, which included support for his mentorship program Popp Rok – a Toronto-based production company that seeks to empower the next generation of creators and storytellers. Through the #PowerUp campaign, Director X challenged three sets of up-and-coming Canadian artists and directors to develop three memorable and impactful music videos, all captured on the Galaxy Note10 device. It is the latest example of Samsung’s ongoing promise to celebrate the Canadian creative spirit and give Canadians the freedom to work and create the way they want – brought to life through the lens of a device that is inspired by a generation that flows seamlessly between work and life.

A trusted visionary for artists for Drake, Rihanna, and Rosalia, Director X has worked quietly behind-the-scenes for some of the world’s top A-list celebrities. Best known for raising the bar and redefining the expectations for today’s hottest music videos, Director X has made an extraordinary impact on the pop-culture scene. X’s creativity has brought us the likes of Drake’s “Hotline Bling”; Rihanna’s “Work” and Rosalia’s “Con Altura”– some of the most visually distinctive music videos ever produced. He seeks out new inspiration everywhere – once, he created mood boards out of print magazine clippings. Today, he recognizes the importance of technology in finding new creative approaches, and uses Instagram to curate his own collection of images for personal inspiration.

In challenging his directors and artists to capture their #PowerUp music videos, Director X also acknowledges how new technology – and especially smartphones – are helping to mold the cultural experience. Referencing unique new features available on the Note10 – from an Ultra Wide angle lens, to super-slow motion video capture and zoom-in audio, X calls out that these new tools enable creators to reimagine their art.

“This phone’s technology takes us one step further. It has a ton of features that have allowed our #PowerUp directors to capture something that they couldn’t have with traditional video gear,” he noted. “Different angles, shots, framing – you name it. Using a different tool is helping us make different art.”

One video, directed by Kat Webber for Liz Lokre’s “No Doubt,” leverages the device’s water resistance rating to capture parts of the video while submerged – technology that isn’t new to Samsung devices, but when paired with impressive camera advances, allows creators to take on new tasks through a different lens.

As Director X puts it: “If you’ve got a great idea and push the limits of what you can do with it, you can really engage with people in a new kind of way,” he says. “This is the fun of being creative, you go and do it and experiment – you have some fun and you see what you got at the end.”

Travelling from Los Angeles to Toronto, and all around the world, X is constantly finding new ways to deliver industry-defying creative. “The industry has changed so much over the years in terms of how you create content. You used to rely on teams, cameras, lighting – and these are still critical – but with a good eye, you can also capture something beautiful right off your phone,” X remarks.

“The right technology opens a whole new door for creators. It’s why I love being part of #TeamGalaxy – it’s all about pushing boundaries.”

Empowering the Next-Generation of Canadian Culture

Growing up in Toronto, Director X, then known as Julien Christian Lutz, always had his eyes on creating something bigger and better. At 17 years old, he was taken under the wing of his icon, Hype Williams. During this internship, Julien hustled to become a core member of his production team.

From there it was like an avalanche of creativity. X started working on music videos, art installations and eventually launched his production company, Popp Rok, where he now helps to foster next generation talent. Today he is a go-to partner for some of the biggest names in Hollywood – but he’s never forgotten where he came from and the mentors that helped him realize his potential.

Even as one of the world’s most sought after directors, Julien makes it a priority to nurture up-and-coming artists and takes time out of his busy schedule to mentor the next generation of talent. Through Popp Rok, Director X works alongside emerging artists and directors, helping them push their creative limits.

“Every generation brings a new perspective, a new direction, and that fuels creativity,” Julien notes. “And that discovery process isn’t one-way. If we can’t learn, experience and create together, we leave so much unexplored – we have a shared responsibility to learn from each other.”

As he challenges his three up-and-coming directors to create their own music videos that leverage the power of a camera that is right in their pocket, Julien sees a parallel to every Canadian who has a creative spirit. He encourages those Canadians to take the tools they have – including their smartphones – and create, share, and engage with others who share their passion.

“The best piece of advice I ever received was from Hype Williams: That voice inside that’s telling you, ‘you suck,’ don’t listen to it.”

More than ever, Canadians can participate, create, and share their own pieces of what Canadian culture means to them, all thanks to the technology they carry with them every day.

“Seeing the power of the Galaxy Note10+ has been amazing. We’re shining a light on next generation talent, using next generation tech,” he explained. “It’s going to be a good one. We’re making something amazing with this project.”

By harnessing the power of the Galaxy Note10, Samsung is proud to provide the next generation of Canada’s creative class – with the tools they need to Do What You Can’t.

• Justin Abernethy
• Justin Singer
• Kat Webber

 
Developed and produced by so.da and Popp Rok, the #PowerUp campaign features three behind-the-scenes videos that capture the action and essence of the story behind these never-been-done- before videos. To launch the campaign, teaser content begins rolling out this week on Twitter. To view the tease content, please visit Samsung Canada’s Twitter page, @SamsungCanada. To learn more about Samsung or its latest innovations, please visit: Samsung.com/ca.

Let’s examine how Samsung optimized the Galaxy Note10’s form factor to offer Millennial and Gen Z users a more immersive and productive smartphone experience.
 

Sleek and Slim, with an All-New S Pen

 
The Galaxy Note10 features a streamlined form that’s comfortable to grasp and looks as if it were chiseled from a single piece of glass. Simple but solid, the smartphones’ monolith-like frame supports a nearly bezel-less display, which offers multitasking Note users more room to do what they do best.
 
The smartphones’ brilliant Cinematic Infinity Display gracefully flows over the edges, blurring the line between body and display. Centered at the top is the in-display cutout for the front-facing camera. In addition to lending the screen a balanced aesthetic, the lens’s placement opens the door for users to enjoy a wide range of fun and inventive wallpaper designs that utilize the camera in creative ways.
 
In addition, the Note series’ signature feature, the S Pen, has been updated with a redesign and a slew of convenient enhancements, including support for multiple hues in Samsung Notes. Now, when using Samsung’s powerful notetaking app, users can easily save a preferred pen color and style as their favorite pen, load it with the touch of the S Pen’s button, and start writing and drawing to their heart’s content. Moreover, the S Pen’s seamless integration into the Galaxy Note10’s body enhances the devices’ unibody aesthetic.
 
The smartphones’ brilliant Cinematic Infinity Display gracefully flows over the edges, blurring the line between body and display. Centered at the top is the in-display cutout for the front-facing camera. In addition to lending the screen a balanced aesthetic, the lens’s placement opens the door for users to enjoy a wide range of fun and inventive wallpaper designs that utilize the camera in creative ways.

In addition, the Note series’ signature feature, the S Pen, has been updated with a redesign and a slew of convenient enhancements, including support for multiple hues in Samsung Notes. Now, when using Samsung’s powerful notetaking app, users can easily save a preferred pen color and style as their favorite pen, load it with the touch of the S Pen’s button, and start writing and drawing to their heart’s content. Moreover, the S Pen’s seamless integration into the Galaxy Note10’s body enhances the devices’ unibody aesthetic.
 

 
The S Pen itself is comfortable in the hand, and an absolute pleasure to use. Samsung eliminated as many unnecessary elements as possible when refining the S Pen’s design, resulting in a sleek and sophisticated form. The S Pen’s Samsung logo and metallic section – fixtures of previous S Pens’ designs – have also been removed to enhance the tool’s elegant aesthetic.

To make users’ experience even more satisfying, Samsung also equipped the new S Pen with the ability to recreate the actual sounds that pens and other utensils make when writing or drawing. So scribbling a note on the Galaxy Note10’s display sounds just like scribbling on paper. And each time the user places the S Pen back in their device, they’ll hear a slight click, like the sound that a cap makes when it’s placed on a pen.

More Choices and Colors

 
The introduction of the 6.3-inch Galaxy Note10 and the 6.8-inch Galaxy Note10+ marks the first time that a Galaxy Note will be available in two sizes. Offering the newest Note in a compact form factor – alongside a model similar in size to previous editions – enables smartphone users who prefer a smaller screen to experience the signature Note features that make these devices so special.
 

 
The Galaxy Note10’s gorgeous design is complemented by a selection of three likewise stunning color options: Aura Glow, Aura White, and Aura Black. The latter two hues are exquisite in their luster, as is the iridescent Aura Glow, which reflects a rainbow of colors depending on the angle of the light, in what amounts to an eye-catching visualization of the smartphones’ ability to streamline a wide range of user interests. 
 

Packaging That Puts the Planet First

 
When developing new Galaxy devices, Samsung prioritizes enhancements that make its powerful innovations simpler and more sustainable. Sustainability has never been more important to consumers – particularly Millennials. In fact, according to a recent Nielsen report, up to 73 percent of Millennials say they’d be willing to pay extra for sustainable goods.
 
Like the Galaxy S10 before it, the Galaxy Note10 features simple, eco-friendly packaging that utilizes sustainable materials in place of plastics and vinyl, and was designed with a focus on consuming fewer resources. Now, each smartphone and its components are fitted into a sturdy pulp mold rather than being packaged separately.
 
* Availability may vary by market and model.

The most powerful Galaxy Note yet with a suite of productivity and creativity tools including an Intelligent S Pen and pro-grade camera

MISSISSAUGA, ON – August 7, 2019 – Samsung Electronics Canada today unveiled the Galaxy Note10 and Galaxy Note10+, a new line of premium smartphones that combines elegant design with powerful performance and productivity tools to help users make the most of every moment. Inspired by a generation that moves seamlessly between work and life, the Galaxy Note10 series gives users the freedom to work the way they want and showcase their creative spirit, all on-the-go. For years, the Galaxy Note series has helped millions of loyal users around the world pursue their passions and achieve their goals, and with the Galaxy Note10, Samsung is helping users do more of what they love.

“From the very beginning, the Galaxy Note has stood for the best-of-the-best technologies and features. The Galaxy Note10 series re-imagines this promise for the modern Note fan who uses their smartphone to take their productivity and creativity to the next level, and who effortlessly flows between ideas and endeavors at a moment’s notice,” said DJ Koh, President and CEO of IT & Mobile Communications Division, Samsung Electronics. “Every element of the Galaxy Note10 series was designed to help users achieve more. Whether they’re finishing a big project for work, capturing and editing a video, or playing their favourite mobile game, the Galaxy Note10 series will help them do it faster and better.”

Purposeful Design FOR A PREMIUM EXPERIENCE

Galaxy Note users appreciate the power of sophisticated design—not just the look and feel of their device, but the experience it offers. Every element of the Galaxy Note10 series is crafted to be sleek, slim and distraction-free, so users can devote their full attention to the ideas, projects, and content that matters most.

• Two Sizes: For the first time ever, the Galaxy Note10 comes in two sizes so consumers can find the Note that suits them the best. The Galaxy Note10 opens up the Note to users who want the power of the Intelligent S Pen and ultimate productivity, packing a 6.3-inch Cinematic Infinity Display into the most compact Note yet. The Galaxy Note10+ features the biggest Note display ever with a 6.8-inch Cinematic Infinity Display on a device that’s still easy to hold and use.

The Galaxy Note10 series’ display is Samsung’s best yet on a Note. From its physical construction to its underlying technology, the display is designed to immerse users in their favourite TV, movies and games.

• Edge-to-edge Design: The Galaxy Note10 series’ edge-to-edge Cinematic Infinity-O Display is nearly bezel-less, while the in-display cut out for the front camera is small and centered for a balanced design.

• Best Quality Display: The Galaxy Note10 series features the Dynamic AMOLED display. With HDR10+ certification and Dynamic Tone Mapping, photos and videos are brighter on the Galaxy Note10 than on previous Galaxy Note devices, and feature a stunning, wide colour range. The Eye Comfort display reduces blue light without affecting colour quality for comfortable viewing[1].

Multi-FACETED Productivity to MAXIMIZE EVERY MOMENT

Note users put a premium on productivity, and they see their phone as essential to helping them do and achieve more. For these users, the Galaxy Note10 series features new technologies, enhanced capabilities and powerful integrations that give users the freedom to work in the way that makes them the most productive.

• Handwriting to Text: The Galaxy Note10 series brings a powerful new capability to the re-designed, uni-body Intelligent S Pen. Now users can jot down notes, instantly convert their handwriting to digital text in Samsung Notes, and export it to a variety of different formats, including Microsoft Word. Users can now customize notes by shrinking, enlarging, or changing the colour of the text. In just a few taps, meeting minutes can be formatted and shared; bursts of inspiration can quickly become editable documents.
• Evolution of the Intelligent S Pen: The Galaxy Note10 series builds on the Bluetooth Low Energy-enabled Intelligent S Pen capabilities introduced on the Galaxy Note9 by adding Air Actions, allowing you to control certain aspects of the device using gestures with the Intelligent S Pen. By opening up the Air Actions SDK, users can create customized controls that give users the ability to play games or use their favourite applications using gestures.
• Samsung DeX for PC[2]: The Galaxy Note10 series extends Samsung DeX’s capabilities, making it easier for users to switch between their phone and compatible PC or Mac. With a simple USB connection, users can drag and drop files between devices, and use their favourite mobile apps with a mouse and a keyboard, while keeping their data more secure on their phone through Samsung Knox.
• Link to Windows: The Galaxy Note10 series integrates Link to Windows directly into the Quick Panel. With one click, users can connect to their Windows 10 PC where they can see notifications, send and receive messages, and review recent photos without pausing to look down at their phone.

Pro-GRADE CAMERA for creators

With the Galaxy Note10 series, content creators and everyday users alike can use state-of-the-art tools to capture stunning video and photos— helping their channels, stories and posts make a statement. Featuring a combination of advanced imaging technology and software, the Galaxy Note10 series elevates mobile videography and photography to the next level.

• Premium Video Technology: The Galaxy Note10 series enables users to capture pro-grade videos without having to carry around any extra gear. LiveFocus video adds depth-of-field adjustments so you can blur the background to focus on your subject. Zoom-In Mic amplifies the audio in frame and pushes background noise aside to help focus on the sounds that you want. And to remove the bumps and shakes that usually make an action shot blurry, new and improved Super steady stabilizes footage and is now available in Superfast mode for steady time-lapse videos.
• Quick and Easy Video Editing: Once they’ve recorded their video, Galaxy Note10 series users can edit-on-the-go instantly right from their phone. Video editor can be used with the Intelligent S Pen, so instead of having to tap to select or edit a clip, users can choose the precise moment they want to trim. For creators who need even more control over their footage, Adobe Rush[3] provides a sophisticated suite of editing tools, now made more accurate with the Intelligent S Pen.
• Screen Recorder: For gamers who want to add some personality to their streams, or vloggers who want to enhance their tutorials, the Galaxy Note10 series introduces Screen recorder. Easily capture what’s on the screen, use picture-in-picture to add reactions, and use the Intelligent S Pen to annotate as you record for a more entertaining, engaging video.

• AR Doodle and 3D Scanner: The Galaxy Note10 series integrates bleeding-edge AR and 3D capabilities into the camera. Along with an Ultra Wide camera, it opens up an entirely new medium for creators. With AR Doodle, use the Intelligent S Pen to personalize photos with dynamic drawings, effects, and animations that track to the image.

• Night Mode: People take plenty of selfies in low light situations—at dinner, at concerts or just enjoying a sunset. Night Mode, now available on the front camera, lets users capture striking selfies regardless of how dim or dark the conditions are.

SUPERB PERFORMANCE FOR POWER USERS

Note fans use their phones to do just about everything—not just tackling everyday tasks, but taking on big projects: running their business, editing video for their social media channels and creating beautiful illustrations with the Intelligent S Pen. To help users do it all, the Galaxy Note10 series is engineered with top-tier hardware and next-level features.

• Super Fast Charging: With just 30 minutes of charge, the Galaxy Note10+ lasts all day[4] with up to 25W wired charging capability[5].

• Wireless PowerShare[6]: Wireless PowerShare comes to the Note. Users can wirelessly recharge their Galaxy Watch, Galaxy Buds, or another Qi-enabled device with the Galaxy Note10 series.
• Gaming: As mobile games get more processing-heavy and graphics-rich, the best gaming experiences require top specs. The Galaxy Note10 series features the world’s slimmest vapor chamber cooling system, which delivers optimal performance during gameplay while keeping the device slim and sleek. With the AI-based Game Booster, the Galaxy Note10 optimizes performance and power consumption depending on the game. And with the PlayGalaxy Link P2P streaming service, users can pick up where users left off on any PC game and enable them to continue playing on the move with no need for local storage.

A PORTAL TO THE GALAXY ECOSYSTEM

The Galaxy Note10 series sits at the heart of the Galaxy ecosystem, a suite of premium products and services that offer experiences to help make users’ lives more streamlined and connected. Wearables like the Galaxy Watch and tablets like the Galaxy Tab S6 keep users connected and help them accomplish more on-the-go.

Building on these products are Samsung services which provide users with a connected and convenient Galaxy experience. Samsung Pay provides a swift and more secure payment option. Samsung Health helps users achieve their fitness and wellness goals with seamless tracking and monitoring. Samsung Knox helps to safeguard data with defense-grade security solutions. Bixby, Samsung’s intelligence platform, provides integrated support to make your life easier, more organized and connected.

GALAXY NOTE10 AVAILABILITY

In Canada, the Galaxy Note10 and Galaxy Note10+ will be available for purchase in stores and online beginning August 23, 2019. Pricing starts at $1,259.99 (regular price) for Galaxy Note10 (256 GB); $1,459.99 (regular price) for the Galaxy Note10+ (256 GB); and $1,599.99 (regular price) for the Galaxy Note10+ (512 GB).

Available in Aura Glow, Aura White and Aura Black, the Galaxy Note10+ will be available at Samsung Experience Stores in Canada, samsung.com/ca and through major Canadian carrier and retail partners. There will also be a limited number of Aura White Galaxy Note10+ (256 GB) and Aura Black Galaxy Note10+ (512 GB) available exclusively at Samsung Experience Stores and aamsung.com/ca.

The Galaxy Note10 will come in Aura Black and Aura Glow and will be available exclusively through Samsung Experience Stores, samsung.com/ca, Best Buy Canada and select Canadian carriers on special order.

Pre-orders for the Galaxy Note10 and Galaxy Note10+ run from August 7 to August 22, 2019. Customers who pre-order their device at Samsung Experience Stores, Samsung.com/ca or at select carrier and retailer partners until August 22, 2019 will receive a set of Galaxy Buds as a gift with purchase. Colours for the Galaxy Buds will vary per carrier and retailer. See terms and conditions. [7]

For more information about the Galaxy Note10 line, visit www.samsung.com/ca/smartphones/galaxy-note10/.

Galaxy Note10, Note10+ Specifications

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

Media Contact:

Katelin Onishi,

North Strategic,

Katelin.onishi@northstrategic.com

613-883-4684

About Samsung Electronics Canada Inc.
Samsung Electronics Canada inspires Canadians to reach their full potential through a transformative ecosystem of products and services that deliver innovation and distinct design to every aspect of their connected lives. The company is redefining the worlds of TVs, smartphones, virtual reality and wearable devices, tablets and digital appliances. In 2019, Samsung was ranked as one of Canada’s “Most Admired Brands” in Leger’s Corporate Reputation Study.” “Best Global Brands” list. Dedicated to helping make a difference in the lives of Canadians, Samsung’s award-winning corporate giving initiatives support public education and health-related issues in communities across the country. To discover more, please visit www.samsung.com.

Follow Samsung Canada at facebook.com/SamsungCanada, or Instagram @samsungcanada or Twitter @SamsungCanada.

[1] TÜV Rheinland, a globally recognized certification institute, awarded Galaxy Note10 and Note10+ display the Eye Comfort Certification based on its ability to drastically reduce the harmful effects of blue light. This certification can be found on www.tuv.com with the ID 1419071436.

[2] Available with Windows 7, Windows 10 for Windows PC, and High Sierra, Mojave for Mac

[3] Adobe Rush is downloadable from Samsung Galaxy Store for $10.70 CDN/month on a 12 month subscription.

[4] Based on laboratory testing. Estimated against average charge rate of Galaxy Note10+ using in-box charger, together with the usage profile of an average/typical user. Actual charging speed and battery life may also vary depending on the network environment, usage patterns, charging conditions, and other factors. Results may vary.

[5] Available only for the Galaxy Note10+.

[6] Wireless PowerShare may not work with non-Samsung accessories or covers. May affect call reception or data services, depending on your network environment.

[7] Some conditions apply. Pre-order any Samsung Galaxy Note10 or Galaxy Note10+ (Model Code SMN970WZKA, SMN970WZSA, SMN975WZKA, SMN975WZSA, SMN975WZWA, SMN975WZKE regular price $1,259.99 – $1,599.99) from 4:30pm ET August 7 to 11:59pm ET August 22, 2019 and receive bonus Samsung Galaxy Buds – Black, Yellow (excludes online), or White (Model Code SM-R170NZKAXAC, SM-R170NZYAXAC, SM-R170NZWAXAC, SM-R170NZSAXAC, regular price $199.99) upon completion of purchase. While quantities last. Selection may vary by carrier or retailer and is subject to availability. No rain checks. Limit of one (1) bonus Samsung Galaxy Buds per customer per cellphone pre-ordered. When you pre-order through Samsung.com/ca, the Samsung Galaxy Buds will be automatically selected by Samsung in a colour to match your phone. Pre-order of a Galaxy Note10 or Galaxy Note10+ must be made at an authorized Canadian carrier, Canadian retailer, Canadian Samsung Experience Store or through Samsung.com/ca. Participating authorized Canadian retailers and carriers may vary. Cannot be combined with any other offer or promotion unless otherwise agreed by Samsung. This promotion may be cancelled or changed without notice. The bonus Samsung Galaxy Buds will either be provided at the time of pick-up and purchase of your pre-ordered device or delivery may take up to 4 weeks depending on the device redemption mechanism of the authorized Canadian carrier, Canadian retailer, Samsung Experience Store or Samsung.com/ca. Samsung.com/ca. Participating authorized Canadian retailers and carriers may vary. Cannot be combined with any other offer or promotion. This promotion may be cancelled or changed without notice. The bonus Samsung Galaxy Buds will either be provided at the time of pick-up and purchase of your pre-ordered device or delivery may take up to 4 weeks depending on the device redemption mechanism of the authorized Canadian carrier, Canadian retailer, Samsung Experience Store or Samsung.com/ca.