Samsung Electronics Canada today announced that the new Samsung Galaxy S21 FE 5G is now available for purchase online at Samsung.ca, at Samsung Experience Stores, and at national retailer and carrier partners across Canada. Delivering fan-favourite, premium features in a well-rounded package, Galaxy S21 FE 5G takes everyday exploration and expression to the next level – with eye-catching design, powerful performance, pro-grade cameras, and a seamless experience across Galaxy devices including Galaxy Buds2 and Galaxy Watch4[1].

“At the core of our Fan Edition series is a commitment to making flagship innovation available to everyone,” said Raj Doshi, Head of Mobile Business at Samsung Electronics Canada. “With Galaxy S21 FE 5G, we’ve built on the Canadian success of our Galaxy S20 FE 5G and Galaxy S21 5G lineups with premium enhancements that deliver the mobile experience our Galaxy fans expect.”

Fan-favourite Galaxy Innovations in a Refined Flagship Package

The Galaxy S21 FE 5G is designed to fuel the passions of Galaxy fans. Whether in the hands of a gaming guru, a social star or a fashion trendsetter, Galaxy S21 FE 5G helps users get even more out of the activities they love.

• The Galaxy S21 FE 5G has a sleek, signature design that revisits the fan-favourite Contour-Cut frame of the Galaxy S21 Series. With four epic colour options and a premium, modern haze finish, Galaxy fans can choose the device that best reflects their unique personality and style.
• Experience our fastest Galaxy processor yet[2]^,[3] and be wowed by ultra-crisp, fast-moving graphics and picture quality, combined with a 240Hz touch response rate capable of lightning-fast reactions speeds[4]. Level up gaming, livestreaming, video editing and multitasking experiences with the silky smooth 120Hz refresh rate and brilliantly vivid Dynamic AMOLED 2X display.
• The all-day Intelligent battery[5] is built to deliver high-speed performance that lasts from work, to home, and everywhere in between. Galaxy S21 FE 5G also works seamlessly within the Galaxy ecosystem of devices to keep you connected– with Wireless PowerShare[6], users can give an extra boost to their Galaxy Buds2 or Galaxy Watch41 while on the go.
• Galaxy S21 FE 5G is equipped with the same celebrated pro-grade camera setup of the Galaxy S21 5G. Use Improved Night Mode settings[7] to enhance low-light shots while out on the town with friends, or get everyone in the selfie and look your best with enhanced AI Face Restoration. Plus, Dual Recording keeps you on top of the action in front of as well as behind you – the Galaxy S21 FE 5G camera can capture views from both lenses at the same time.

Canadian Availability

The Samsung Galaxy S21 FE 5G is now available for purchase in Canada at Samsung.ca, Samsung Experience Stores and national retail and carrier partners across Canada.

• 128GB model: Available in Graphite, White, Olive, Lavender for $949.99 (our regular price).
• 256GB model: Available in Graphite for $1,039.99 (our regular price).

For more information on the Galaxy S21 FE 5G, please see: https://www.samsung.com/ca/smartphones/galaxy-s21-5g/galaxy-s21-fe-5g/

Purchase Offers

AIR MILES® Offers

From January 11 to March 9, 2022, Canadians who purchase select Galaxy S21 FE 5G at a Samsung Experience Store in Canada or online at Samsung.com/ca will receive 200 Bonus Miles[8].

Trade-In Offers

Canadians can trade in their old smartphone until March 9, 2022 and receive a credit of up to $150 towards the purchase of Galaxy S21 FE 5G, in addition to the trade-in value of their old device. The trade-in program is being supported on Samsung.com/ca, SES locations and at select national retailers and carriers in Canada[9].

Starting January 18, 2022, customers who purchase Galaxy S21 FE 5G on Samsung.com/ca and participate in the trade-in program will receive an instant promotional trade-in credit of $150 plus the residual value of their trade-in device, applied upfront towards the purchase price of their new Galaxy S21 FE 5G (before taxes)[10].

Peace of Mind with Samsung Care+

With a Samsung Care+ Plan, Canadians can experience a total care service for their new Galaxy Smartphone, Laptop, Tablet or Wearable device. Users will be protected for up to two years against physical or liquid damage and mechanical malfunction or defects, with a team of dedicated Galaxy experts available to help them get back on track[11].

Until March 9, 2022, customers who purchase Samsung Care+ coverage for an eligible new Galaxy S21 FE 5G at a Samsung Experience Store in Canada or online at Samsung.com/ca will receive 100 Bonus Miles[12].

To learn more, please see https://www.samsung.com/ca/offer/samsung-care-plus/

Door to Door Repair Service Across Canada

Enjoy convenient pick-up, speedy repair, and contactless delivery to your home. If you need service support for your Samsung devices, you can arrange convenient Door-to-Door service pick-up through 1-800-SAMSUNG, Live Chat or text us at WECARE (932 273). Customers can also request a self-service repair and book simply through the Your Service portal found online at www.samsung.com/ca/galaxy-repair to arrange a convenient Door-to-Door device pick-up to their home. Pick-up and return of the Galaxy device is free of charge. Service is available for both In- and Out-of-Warranty customers. Coverage may vary. For more information on Door to Door Repair Service, please visit https://www.samsung.com/ca/galaxy-repair

For more information about the latest Samsung Galaxy devices including specifications: www.samsung.com/ca/

—

[1] Galaxy Buds2 and Galaxy Watch4 sold separately.

[2] Requires optimal 5G network connection, available in select markets. Check with your carrier for availability and details. Download and streaming speeds may vary based on content provider, server connection and other factors.

[3] Compared to Galaxy S20 5G.

[4] Available in 120Hz display setting and in the Game Mode. 

[5] Based on average battery life under typical usage conditions. Average expected performance based on typical use. Actual battery life depends on factors such as network, features selected, frequency of calls, and voice, data and other application usage patterns. Results may vary.

[6] Wireless PowerShare limited to Samsung or other brand smartphones and accessories with WPC Qi wireless charging. Check samsung.com for compatibility. May not work with certain accessories, covers or other brand devices. May affect call reception or data services, depending on your network environment. Speed and power efficiency of charge varies by device.

[7] Compared to Galaxy S20 5G.

[8] Offer valid from January 11, 2021 to March 9, 2022. Offer available exclusively at samsung.com/ca and Samsung Experience Stores in Canada. During the offer period, purchase select Galaxy S21 FE (SM-G990WZAAXAC, SM-G990WZWAXAC, SM-G990WLGAXAC, SM-G990WLVAXAC, SM-G990WZAEXAC) and get 200 AIR MILES Bonus Miles.

AIR MILES Collector Number must be provided at the time of purchase.

Bonus Miles will be posted to your Collector Account within 60 days of the offer end date. While quantities last. No rain checks. Availability and selection may vary. Products may be purchased separately at regular prices. Outright purchases only. Cannot be combined with any other offer or promotion unless specifically agreed to by Samsung. Offer may be cancelled or changed without notice.

® Trademarks of AM Royalties Limited Partnership used under license by LoyaltyOne, Co. and Samsung.

[9] Certain conditions apply. Receive a trade-in promotional credit of $150, in addition to the trade-in value of the Eligible Trade-in Product, when you:

– purchase eligible Galaxy S21 FE 5G device between January 11th, 2022 and March 9th, 2022 (the “Offer Period”), from a participating authorized Canadian retailer or carrier, a Samsung Experience Store in Canada or online at https://www.samsung.com/ca/; and

– complete the trade-in of your eligible smartphone (the “Eligible Trade-In Product”) by March 9th, 2022; and

– ship the Eligible Trade-in Product within 14 calendar days of receiving the waybill

Selection and availability may vary. While quantities last. No rain checks. No cash value. $150 credit based on completing the trade-in of an Eligible Trade-In Product and purchasing Galaxy S21 FE 5G. Offer is subject to change or cancellation without notice, cannot be combined with any other offer and is available to Canadian residents only. Offer provided by Samsung Electronics Canada Inc. See https://www.samsung.com/ca/offer/ for Full Terms and Conditions. 

[10] Certain conditions apply. Receive a trade-in promotional credit of $150, in addition to the trade-in value of your eligible old smartphone (the “Eligible Trade-In Product”), when you:

(i)     purchase an eligible Galaxy S21 FE 5G device between January 11th, 2022 and March 9th, 2022 (the “Offer Period”), from a participating authorized Canadian retailer or carrier, a Samsung Experience Store in Canada or online at https://www.samsung.com/ca/; and

(ii)    complete the trade-in of your Eligible Trade-In Product by March 9th, 2022; and

(iii)   ship the Eligible Trade-in Product within 21 calendar days of receiving the waybill

Selection and availability may vary. While quantities last. No rain checks. No cash value. $150 credit based on completing the trade-in of an Eligible Trade-In Product and purchasing a Galaxy S21 FE 5G. Offer is subject to change or cancellation without notice, cannot be combined with any other offer and is available to Canadian residents only. Offer provided by Samsung Electronics Canada Inc.

See https://www.samsung.com/ca/offer/ for Full Terms and Conditions. Please note: for trade-in transactions online at Samsung.com/ca if you do not send in your Eligible Trade-In Product, or if the device condition differs materially from that which you have represented to be accurate using the Trade-In Tool, your trade-in transaction may be subject to a charge-back, in whole or in part, in accordance with the Trade-In Program Terms and Conditions of Use. See https://www.samsung.com/ca/offer/ for full terms and conditions.

[11] Terms and Conditions apply. For full Terms and Conditions, please see https://support-ca.samsung.com/secaew/consumer/ca/terms

[12] Offer valid from January 11, 2022 to March 9, 2022. Get 100 Bonus Miles when you purchase Samsung Care+ with your new eligible Samsung device between January 11, 2022 to April 4, 2022. Offer available exclusively online at samsung.com/ca when you purchase Samsung Care+ together with a select Galaxy S21 FE (SM-G990WZAAXAC, SM-G990WZWAXAC, SM-G990WLGAXAC, SM-G990WLVAXAC, SM-G990WZAEXAC) (“eligible Samsung device”). Purchase of eligible Samsung device and Samsung Care+ must be made at the same time and in a single transaction.

Bonus Miles will be posted to your Collector Account within 60 days of the offer end date. AIR MILES Collector Number must be provided at the time of purchase. While quantities last. No rain checks. Availability and selection may vary. Products may be purchased separately at regular prices. Outright purchases only.

Cannot be combined with any other offer or promotion unless specifically agreed to by Samsung. Offer may be cancelled or changed without notice.

® Trademarks of AM Royalties Limited Partnership used under license by LoyaltyOne, Co. and Samsung.

Samsung Electronics Canada today welcomed the Samsung Galaxy S21 FE 5G, delivering fan-favourite, premium features in a well-rounded package, empowering users to explore and express their passions. With eye-catching design, powerful performance, a pro-grade camera, and seamless ecosystem connectivity, Galaxy S21 FE 5G takes everyday experiences to the next level.

“At Samsung, we’re focused on bringing the latest mobile innovations to more people,” said TM Roh, President and Head of Samsung Electronics’ MX (Mobile eXperience) Business. “We saw an incredible response to the Galaxy S20 FE 5G and Galaxy S21 5G lineup. We applied the same approach with Galaxy S21 FE 5G, equipping it with the premium features that matter most to Galaxy fans and delivering a mobile experience that meets the needs of today’s smartphone users.”                                                                                                                                                                                                                                                                                                                                    

More Ways for Users to Express Themselves

The Galaxy S21 FE 5G has a premium, signature design that revisits the fan-favourite Contour-Cut frame of the Galaxy S21 Series, seamlessly integrated with the camera housing for a stylish, unified look. With four epic colour options – Olive, Lavender, White or Graphite – Galaxy fans can choose the device that best reflects their unique personality and style. Paired with a sleek build and modern haze finish, Galaxy S21 FE 5G is bound to turn heads and its slim build can easily slip into a pocket to keep up with any on-the-go lifestyle.

Power for When Fans Need It Most

Samsung Galaxy users said power and display are critical to keeping up in today’s always-on world. That’s why the Galaxy S21 FE 5G comes equipped with our fastest Galaxy processor yet[1]^,[2] to level up gaming, livestreaming, video editing and multitasking experiences. Dedicated gamers and streamers will be wowed by ultra-crisp, fast-moving graphics and picture quality, combined with a 240Hz touch response rate capable of lightning-fast reactions speeds[3]. Whether gaming, scrolling social media or indulging in your favourite content, the 120Hz refresh rate is silky smooth and content is brilliantly vivid on a Dynamic AMOLED 2X display.

Long-lasting batteries are also a top priority for busy, on-the-go Galaxy users, so the Galaxy S21 FE 5G is outfitted with an all-day Intelligent battery[4] built to last from work, to home, and everywhere in between. The battery is also reinforced with 25W Super Fast charging capabilities so you can charge up to 50 per cent in just 30 minutes[4]^,[5] and enjoy the high-speed performance of the Galaxy S21 FE 5G without interruption. For a quick boost while on the go, users can also give an extra charge to their Galaxy Buds2 or Galaxy Watch4 with Wireless PowerShare[6] on Galaxy S21 FE 5G.

Photo and Video Favourites for the Galaxy Fan

The Galaxy S21 FE 5G is equipped with the same celebrated pro-grade setup used to capture legendary photos on the Galaxy S21 5G. Photography amateurs and pros alike can effortlessly edit, post and share scroll-stopping content with family and friends. Thanks to improved Night Mode settings[7], users can enhance low-light shots while out on the town with friends and grab super-clear photos even when the lights are low. And when you want to get everyone in the shot, Galaxy S21 FE 5G is ready to up your selfie game thanks to an advanced 32MP front camera. Snap a high-quality selfie of all your best friends, then let enhanced AI Face Restoration capabilities make you all look your best. Plus, with Dual Recording, you can stay on top of the action in front of as well as behind you — just start recording and the Galaxy S21 FE 5G camera captures views from both lenses at the same time.

A Tailored and Secure Mobile Experience

The intuitive Samsung One UI 4 operating system lets you design your ideal mobile experience to be uniquely suited to your needs and style. Packed with customization options and privacy controls, you get to call the shots. With expanded personalization opportunities, your home screens, icons, notifications, wallpapers[8], widgets and more can all be reimagined. To ensure peace of mind and create a tailored experience that goes beyond look and feel, One UI 4 on Galaxy S21 FE 5G is built with a new privacy dashboard that brings security and privacy controls into one convenient place for a seamless, more secure experience.

Canadian Availability

The new Samsung Galaxy S21 FE 5G is available in Canada starting January 11, 2022 at Samsung.ca, Samsung Experience Stores and national retail and carrier partners across Canada.

• 128GB model: Available in Graphite, White, Olive, Lavender for $949.99 (our regular price).
• 256GB model: Available in Graphite for $1,039.99 (our regular price).

For more information on the Galaxy S21 FE 5G, please see: https://www.samsung.com/ca/smartphones/galaxy-s21-5g/galaxy-s21-fe-5g/

Purchase Offers

AIR MILES® Offers

From January 11 to March 9, 2022, Canadians who purchase select Galaxy S21 FE 5G at a Samsung Experience Store in Canada or online at Samsung.com/ca will receive 200 Bonus Miles[9].

Trade-In Offers

Canadians can trade in their old smartphone until March 9, 2022 and receive a credit of up to $150 towards the purchase of Galaxy S21 FE 5G, in addition to the trade-in value of their old device. The trade-in program is being supported on Samsung.com/ca, SES locations and at select national retailers and carriers in Canada[10].

Starting January 18, 2022, customers who purchase Galaxy S21 FE 5G on Samsung.com/ca and participate in the trade-in program will receive an instant promotional trade-in credit of $150 plus the residual value of their trade-in device, applied upfront towards the purchase price of their new Galaxy S21 FE 5G (before taxes)[11].

Peace of Mind with Samsung Care+

With a Samsung Care+ Plan, Canadians can experience a total care service for their new Galaxy Smartphone, Laptop, Tablet or Wearable device. Users will be protected for up to two years against physical or liquid damage and mechanical malfunction or defects, with a team of dedicated Galaxy experts available to help them get back on track[12].

Until March 9, 2022, customers who purchase Samsung Care+ coverage for an eligible new Galaxy S21 FE 5G at a Samsung Experience Store in Canada or online at Samsung.com/ca will receive 100 Bonus Miles[13].

To learn more, please see https://www.samsung.com/ca/offer/samsung-care-plus/

Door to Door Repair Service Across Canada

Enjoy convenient pick-up, speedy repair, and contactless delivery to your home. If you need service support for your Samsung devices, you can arrange convenient Door-to-Door service pick-up through 1-800-SAMSUNG, Live Chat or text us at WECARE (932 273). Customers can also request a self-service repair and book simply through the Your Service portal found online at www.samsung.com/ca/galaxy-repair to arrange a convenient Door-to-Door device pick-up to their home. Pick-up and return of the Galaxy device is free of charge. Service is available for both In- and Out-of-Warranty customers. Coverage may vary. For more information on Door to Door Repair Service, please visit https://www.samsung.com/ca/galaxy-repair

For more information about the latest Samsung Galaxy devices including specifications: www.samsung.com/ca/

—

[1] Requires optimal 5G network connection, available in select markets. Check with your carrier for availability and details. Download and streaming speeds may vary based on content provider, server connection and other factors.

[2] Compared to Galaxy S20 5G.

[3] Available in 120Hz display setting and in the Game Mode. 

[4] Based on average battery life under typical usage conditions. Average expected performance based on typical use. Actual battery life depends on factors such as network, features selected, frequency of calls, and voice, data and other application usage patterns. Results may vary.

[5] Charging with 25W Super Fast charger from 0 to 50%. Super Fast (25W) charger sold separately. Use only Samsung-approved chargers and cables. Do not use worn or damaged chargers or cables. An incompatible charger or cable can cause damage to your device and/or serious injuries.

[6] Wireless PowerShare limited to Samsung or other brand smartphones and accessories with WPC Qi wireless charging. Check samsung.com for compatibility. May not work with certain accessories, covers or other brand devices. May affect call reception or data services, depending on your network environment. Speed and power efficiency of charge varies by device.

[7] Compared to Galaxy S20 5G.

[8] Some customizations, including some wallpapers, may be available at additional cost. 

[9] Offer valid from January 11, 2021 to March 9, 2022. Offer available exclusively at samsung.com/ca and Samsung Experience Stores in Canada. During the offer period, purchase select Galaxy S21 FE (SM-G990WZAAXAC, SM-G990WZWAXAC, SM-G990WLGAXAC, SM-G990WLVAXAC, SM-G990WZAEXAC) and get 200 AIR MILES Bonus Miles.

AIR MILES Collector Number must be provided at the time of purchase.

Bonus Miles will be posted to your Collector Account within 60 days of the offer end date. While quantities last. No rain checks. Availability and selection may vary. Products may be purchased separately at regular prices. Outright purchases only. Cannot be combined with any other offer or promotion unless specifically agreed to by Samsung. Offer may be cancelled or changed without notice.

® Trademarks of AM Royalties Limited Partnership used under license by LoyaltyOne, Co. and Samsung.

[10] Certain conditions apply. Receive a trade-in promotional credit of $150, in addition to the trade-in value of the Eligible Trade-in Product, when you:

• purchase eligible Galaxy S21 FE 5G device between January 11th, 2022 and March 9th, 2022 (the “Offer Period”), from a participating authorized Canadian retailer or carrier, a Samsung Experience Store in Canada or online at https://www.samsung.com/ca/; and

• complete the trade-in of your eligible smartphone (the “Eligible Trade-In Product”) by March 9th, 2022; and

• ship the Eligible Trade-in Product within 14 calendar days of receiving the waybill

Selection and availability may vary. While quantities last. No rain checks. No cash value. $150 credit based on completing the trade-in of an Eligible Trade-In Product and purchasing Galaxy S21 FE 5G. Offer is subject to change or cancellation without notice, cannot be combined with any other offer and is available to Canadian residents only. Offer provided by Samsung Electronics Canada Inc. See https://www.samsung.com/ca/offer/ for Full Terms and Conditions. 

[11] Certain conditions apply. Receive a trade-in promotional credit of $150, in addition to the trade-in value of your eligible old smartphone (the “Eligible Trade-In Product”), when you:

(i)     purchase an eligible Galaxy S21 FE 5G device between January 11th, 2022 and March 9th, 2022 (the “Offer Period”), from a participating authorized Canadian retailer or carrier, a Samsung Experience Store in Canada or online at https://www.samsung.com/ca/; and

(ii)    complete the trade-in of your Eligible Trade-In Product by March 9th, 2022; and

(iii)   ship the Eligible Trade-in Product within 21 calendar days of receiving the waybill

Selection and availability may vary. While quantities last. No rain checks. No cash value. $150 credit based on completing the trade-in of an Eligible Trade-In Product and purchasing a Galaxy S21 FE 5G. Offer is subject to change or cancellation without notice, cannot be combined with any other offer and is available to Canadian residents only. Offer provided by Samsung Electronics Canada Inc.

See https://www.samsung.com/ca/offer/ for Full Terms and Conditions. Please note: for trade-in transactions online at Samsung.com/ca if you do not send in your Eligible Trade-In Product, or if the device condition differs materially from that which you have represented to be accurate using the Trade-In Tool, your trade-in transaction may be subject to a charge-back, in whole or in part, in accordance with the Trade-In Program Terms and Conditions of Use. See https://www.samsung.com/ca/offer/ for full terms and conditions.

[12] Terms and Conditions apply. For full Terms and Conditions, please see https://support-ca.samsung.com/secaew/consumer/ca/terms

[13] Offer valid from January 11, 2022 to March 9, 2022. Get 100 Bonus Miles when you purchase Samsung Care+ with your new eligible Samsung device between January 11, 2022 to April 4, 2022. Offer available exclusively online at samsung.com/ca when you purchase Samsung Care+ together with a select Galaxy S21 FE (SM-G990WZAAXAC, SM-G990WZWAXAC, SM-G990WLGAXAC, SM-G990WLVAXAC, SM-G990WZAEXAC) (“eligible Samsung device”). Purchase of eligible Samsung device and Samsung Care+ must be made at the same time and in a single transaction.

Bonus Miles will be posted to your Collector Account within 60 days of the offer end date. AIR MILES Collector Number must be provided at the time of purchase. While quantities last. No rain checks. Availability and selection may vary. Products may be purchased separately at regular prices. Outright purchases only.

Cannot be combined with any other offer or promotion unless specifically agreed to by Samsung. Offer may be cancelled or changed without notice.

® Trademarks of AM Royalties Limited Partnership used under license by LoyaltyOne, Co. and Samsung.

[14] Measured diagonally; actual viewable area is less due to the rounded corners and camera hole.

[15] Available in 120Hz display and in the Game Mode.

[16] IP68 is based on test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Rinse residue/dry if wet. Not advised for beach or pool use.

The official launch of One UI 4 will roll out in Canada starting with the Samsung Galaxy S21 series 5G, including Galaxy S21 5G, Galaxy S21+ 5G and Galaxy S21 Ultra 5G, on December 6^th, 2021. With new customization options, privacy features, support for eSIM^[1], and access to the ever-expanding Samsung ecosystem, One UI 4 delivers an elevated mobile experience that puts you in control.

“We are committed to giving everyone access to the best mobile experiences possible, as soon as possible,” said Janghyun Yoon, Executive Vice President and Head of Software Platform Team at Mobile Communications Business, Samsung Electronics. “One UI 4 delivers on that promise, equipping Galaxy smartphone users with the latest customization and privacy features. But we won’t stop there. Soon, other smartphone and tablet users will also be able to benefit from this software update, enabling a more seamless experience across our entire ecosystem.”

Your Galaxy, Your Way

One UI 4 enables you to create a customized mobile experience to meet your unique needs and express your individuality. With a host of new colour palettes to choose from, you can alter the look and feel of everything from your home screen to icons, menus, buttons and background. And with reimagined widgets that offer enhanced customization, it’s now easy to put your own personal stamp on your smartphone experience. Self-expression opportunities have also been enhanced with a wider variety of emoji features, GIFs and stickers available directly from your keyboard.

Protect What Matters Most

With One UI 4, Samsung is delivering the latest privacy and security features so you can choose exactly what you want to share or keep private. From alerting you to when an app is attempting to access your camera or microphone, to a new privacy dashboard that brings all your settings and controls into one convenient place, with One UI 4, monitoring and controlling your privacy settings has been made easy and convenient.

Connecting You to an Extended Ecosystem

One UI 4 helps you to get the most out of the incredible extended ecosystem of Samsung devices and third-party apps, unlocking a more powerful mobile experience.

Partnerships between Samsung and other industry-leaders, like Google, ensure seamless experiences when using your favourite third-party apps and services. This means, you can enjoy apps like Google Duo, which provides high-quality video call opportunities for connecting with friends and family.

And whether you’re using a Galaxy Z Series smartphone, Galaxy Watch or Galaxy Tab, you’ll achieve a uniformed look and feel across all your devices with the ability to seamlessly sync them.

Availability

One UI 4 will be available on the Galaxy S21 series 5G starting December 6, 2021 and will soon become available on previous Galaxy S and Galaxy Note series devices, as well as the Galaxy Z series, Galaxy A series and Galaxy tablets.^[2] This announcement comes alongside a new software update for the Galaxy Watch series^[3] also available on December 6^th that will enable users to enjoy enhanced fitness features and new watch faces.

For more information about the Samsung Galaxy Ecosystem of products, please visit www.samsung.ca

—

^{[1] eSIM support roll out may vary by device.}

^{[2] The update will also be made available on the Galaxy S20 5G , S20+ 5G, S20 Ultra 5G, S20 FE 5G, Note20 5G, Note20 Ultra 5G, S10, S10e, S10+, S10 5G, Note10, Note 10+, Galaxy Fold, Z Fold3 5G, Z Flip3 5G, Z Fold2 5G, Z Flip, Z Flip 5G, Galaxy A52 5G, and Galaxy Tab S7 and Tab S7+.}

^{[3] The update will be made available on Galaxy Watch, Galaxy Watch Active, Galaxy Watch Active2 and Galaxy Watch3.}

This Mother’s Day, Samsung Electronics is celebrating with a behind-the-scenes look at a day in the life of working moms around the world. Captured on the Galaxy S21 5G, the video highlights the hard work, dedication and love that #MakeMomEpic.

Check out the full video below.

Content created in partnership with Financial Post

While it’s true many Canadians in the post-pandemic future will return to a life at the office with their teams, co-workers and face-to-face meetings, it likely won’t look like the old nine-to-five, Monday-to-Friday model of the past. The new ‘norm’ will be a more flexible, work from anywhere approach to getting business done, and will largely depend on how well companies invest in nimble, adaptive mobile-computing technologies for their workers.

“Post-pandemic, Canadians are learning that we need to adapt our working style – looking past work from home to a truly mobile-centric approach to work. With many major financial services institutions planning to keep teams working from home until at least the summer, organizations should use this time to evaluate their technology investments, if necessary, in order to make the future of the workplace possible,” said Paul Edwards, vice president and general manager of Enterprise Sales at Samsung Canada.

“While Canadians won’t work from home forever, a flexible approach to office work will continue to be expected among financial institution employees, which comes with a continued need to invest in mobile solutions,” says Paul Edwards, vice president and general manager of Enterprise Sales, Samsung Canada.

Seamless Productivity: Samsung DeX brings a desktop experience to mobile devices

“Samsung has many laptop alternatives that address the next wave of remote-working trends, such as Samsung DeX,” said Edwards, “which gives employees a desktop experience through harnessing the computing power they already carry in their pocket.”

Samsung DeX allows workers to connect their Galaxy phones and tablets wirelessly to a Smart TV or a monitor and control these devices with a mouse and keyboard, like they would by using a desktop or laptop computer. The addition of a Virtual Desktop Infrastructure (VDI) enables workers to access cloud-based corporate apps and documents remotely, from their Galaxy device, for a consistent desktop experience.

“We’re always listening and striving to figure out what mobile workers want – and what they want is their desktop. Samsung DeX delivers that,” said Edwards. “Beyond merely accessing files, mobile workers can actually mirror the layout of their office laptop or desktop directly on their phones. That’s an incredibly powerful tool for employees who are on the move.”

An additional benefit of VDI technology for organizations: their IT departments will only need to manage one end-user rather than two and they can quickly deploy devices without any heavy lifting. This deployment across mobile devices and seamless integration into enterprise solutions means businesses can reduce their investments in hardware and laptops, enabling them to lower overall costs.

Endless possibilities: Premium Samsung Galaxy mobile devices offer both power and productivity

“The Samsung lineup of powerful mobile devices, such as the recently launched Galaxy S21 Series 5G, as well as the Galaxy S20 FE 5G and Galaxy Note20 Series 5G, help mobile workers stay productive all day,” Edwards said. “Hyper-fast processors and innovative battery technology are staples of the Galaxy product line up. The devices support busy schedules and numerous deliverables.”

For those who work in the financial sector, Edwards noted that the conveniently-sized 12.4” Galaxy Tab S7+, with its stunning Super AMOLED screen, offers a PC-like experience and maximum portability.

Complete with a new and more powerful S Pen included in-box, the Galaxy Tab S7+ gives employees a true pen-to-paper feel when they take notes, write orders or sketch ideas, all of which can be easily converted into Microsoft Word or PowerPoint documents via Samsung Notes.

Measured and controlled: IT managers look for Samsung Android Enterprise Recommended devices

“IT managers will want to know that the latest Samsung smartphones and tablets are part of the Android Enterprise Recommended (AER) program,” Edwards said. “The program, a must-have for most financial institutions and the public sector, gives IT managers greater control over OS updates.

“Version control of Android updates is essential for IT managers, but there are times when they have little to no choice but to accept new versions, even if certain elements don’t align with their existing IT policies,” he said. “Now, with Knox E-FOTA (Enterprise Firmware-Over-The-Air) and our latest devices, push updates can be better managed to allow managers to complete more comprehensive testing. IT managers can adjust the OS update and release it when ready, or to a limited group only.”

This additional control simplifies device management and is a key reason Samsung recently extended its partnership with Google, a move that showcases both organizations’ expanded commitment to offer best-in-class security and productivity solutions.

Select Galaxy devices, such as the Galaxy S20 FE 5G, and Galaxy Tab S7 | S7+, are part of the AER program. This portfolio of products provides customers with even more options that meet Google’s standard requirements, ensuring businesses have a consistent device performance and user experience. As partners, Google and Samsung push boundaries and deliver the best experience possible to help enterprise customers achieve their digital transformation goals

While no one can fully predict what the office of the future will look like, or how much time teams will spend working remotely versus in the office, Samsung is committed to deliver solutions and technologies that help maintain worker and business productivity like Samsung DeX and Knox Suite.

For more information, visit https://www.samsung.com/ca/business/

“Samsung is committed that our devices continue to deliver the up-to-date mobile experiences throughout their lifecycle,” said TM Roh, President and Head of Mobile Communications Business, Samsung Electronics. “Following the announcement of 3-generation Android OS upgrades for select Galaxy devices, we ensure to equip our consumers with powerful new features as soon as they are available. Our One UI 3.1 update marks an important next step in that mission.”

Shoot Dynamic Photos and Videos with Smart New Camera Features

The Galaxy S21 Series 5G with One UI 3.1 introduced incredible new camera innovations, making it now easy to capture stunning photos and shoot professional-looking videos. Now, Galaxy[1] owners can experience these features with the One UI 3.1 update.

Never miss a moment with the improved Single Take[2] feature, which captures a variety of still and video formats simultaneously with just a tap.

Once you’ve captured your shot, One UI 3.1 introduces the new Object eraser tool to help you to get that perfect image. Use this intelligent photo editing tool to cut out unwanted parts of your photos effortlessly, without time-consuming manual editing. If you want to edit out distracting objects, simply tap the area you wish to remove and it will be automatically selected and deleted.

One UI 3.1 features an improved touch autofocus and autoexposure controller[3], making adjusting the focus and brightness of your photos easy, allowing you to capture your best shot every time. With just a swipe left or right anywhere on the screen, you can now edit the brightness of your image before you’ve taken the shot.

One UI 3.1 also introduces the new Multi Mic Recording[4] feature, which, when in Pro Video mode, allows you to simultaneously record audio through both your phone and a connected Bluetooth device such as Galaxy Buds Pro, Buds Live and Buds+[5]. So, whether you’re a vlogger narrating a shot where you want to be heard from afar, or you’re a budding musician wanting to record the sound of your voice and instrument separately for more professional-sounding audio, you can get creative with Multi Mic Recording and make videos look and sound incredible.

All your best shots and favourite moments are stored in the updated Gallery[6] which now groups and arranges your videos and photos into a clean, easy-to-navigate feed.

Smart New Features that Enhance your Everyday Life

Head into your Settings to find One UI 3.1’s new Eye Comfort Shield[7] mode which automatically adjusts the blue light based on the time of day. Using Eye Comfort Shield’s warmer tones can help you fall asleep easier at night and you can set your device to automatically adjust your screen’s colours throughout the day or personalize the schedule yourself.

Your privacy is important and now One UI 3.1 makes it easier to control what you share. Remove metadata that reveals the location of your photos before you share them or use Private Share[8] to control who is allowed to access the content you send and how long it is available for.

With new One UI 3.1 on your devices, the experience of the Galaxy ecosystem is smooth and seamless. As well as a consistent interface that makes switching between your phone and tablet hassle-free, the Galaxy Buds Pro, Buds Live and Buds+[9] Auto Switch feature means that your audio follows you when you switch between Galaxy devices. If you’re watching videos on your phone or listening to your favourite song or podcast, you can enjoy more realistic and immersive sound with 360 Audio by connecting your compatible phone and Galaxy Buds Pro– allowing you to stay at the centre of your listening experience.

One UI 3.1 Canadian Roll Out

Samsung Canada has confirmed One UI 3.1 updates are currently scheduled to take place March through August, 2021. *Please note dates are subject to change.

For more information about One UI, please visit www.samsung.com/one-ui.

—

[1]One UI 3.1 is available on Galaxy Tab S7 and Tab S7+, Galaxy S20 Series 5G, Galaxy Note20 Series 5G, Galaxy Z Fold2 5G, Galaxy Z Flip and Galaxy Z Flip 5G. Availability may vary by carrier.

[2]Single Take captures images and video up to 15 seconds.

[3]The feature has been available starting with One UI 3.0.

[4]The feature is currently available on devices with One UI 3.1 or above and can be turned on and off in the Bluetooth® setting. Requires the same Samsung Account to be registered on the devices. The availability of the feature may vary by application.

[5]Sold separately.

[6]The feature has been available starting with One UI 3.0.

[7]Eye Comfort Shield is ‘off’ by default and must be turned on in Settings. SGS, the world’s leading certification company, awarded the Galaxy S21 Series 5G display the Eye Care Certification based on its ability to drastically reduce the harmful effects of blue light. This certification can be found on www.sgs.com.

[8]Private Share works between Galaxy smartphones with Android P or later. App download required to send/receive Private Share link.

[9]For Galaxy Buds Live and Buds+, a software update is required. Devices sold separately.

Content created in partnership with Toronto Star

Putting the “person” back into “personal technology,” Samsung unveiled a number of innovative new experiences at the recent Consumer Electronics Show (CES) — held virtually for the first time in its 54-year history — many of which focused on where Canadians are spending most of their time: at home.

From breathtaking televisions and connected appliances to next-generation smartphones and even domestic robots, Samsung’s vision of a “Better Normal for All” paints a picture of deeper personalization, adaptive artificial intelligence (AI) and smart integration — all to empower people to find their best version of a new normal — together with a commitment to a more accessible and sustainable future.

Personalization

Evidenced by its CES showing, Samsung is placing the consumer at the centre of the action. It’s made Micro LED available in a traditional TV form factor for the first time, delivering a stunning visual experience on an ultra-large, next-generation screen. It uses tiny LEDs that allow for better (and more controllable) brightness and contrast — with unprecedented flexibility.

During the past year, we have all witnessed the pivotal role technology has played in helping us carry on with our lives and stay connected to each other. Samsung has taken QLED to the next level by enabling displays to have precise control of the individual LED pixels with its new Neo QLED. The 8K and 4K Neo QLED models offer smart features that expand the role of the TV and adapt to the ever-changing needs in fitness, entertainment and the home office.

Versatility is important when it comes to technology. With the multi-view option, you can split the screen up to four ways on Micro LED or Neo QLED 8K for the purpose of watching various content, such as a news channel with scrolling headlines in one quadrant, a hockey game in another, a TV show (with audio) in a third and a TV guide in a fourth.

Acknowledging that many Canadians are now using their space in a shared capacity during the pandemic, Samsung Health Smart Trainer on Samsung 2021 TVs is a service that turns your home into a personalized gym experience. On your screen, you’ll see the video of a coach (and your form, as well) and receive real-time feedback on your progress, how many reps are left, and more. With Bixby-enabled voice control, you can ask for recommended classes based on your tastes, and Bixby also remembers your preferred style of workout, intensity and trainer.

That same level of customization is also evident in the Galaxy S21 Series 5G smartphone, also unveiled during CES.

With a new bold and iconic design and pro-grade camera and video capabilities, the Galaxy S21 Series 5G is the smartphone lineup that empowers you to share your world and connect with the things and people that matter most. The Galaxy S21 Series 5G smartphone comes in three models to fit your lifestyle and feature needs and is available in new and exciting colours to reflect your unique personality and style.

Beyond the living area, Samsung personalization extends into the kitchen with the Samsung Bespoke Refrigerator. “With Canadians spending more time at home, the kitchen has become increasingly central to their lifestyle. Families are investing in appliances that truly reflect their tastes and respond to their needs,” said Pat Bugos, VP/Head of Consumer Electronics, Samsung Electronics Canada. The Samsung Bespoke Refrigerator is a unique blend of personalized aesthetic with premium refrigeration. It features customizable outside panels in a variety of colours, materials and finishes to reflect your personal style, together with customizable and convertible compartments on the inside.

If you own a Samsung Family Hub Refrigerator, on the other hand, you might take advantage of SmartThings Cooking (available via the SmartThings app). SmartThings Cooking is a collection of recipes seen on a large screen at the front of the appliance that are tailored to your personal preferences or diet (such as vegan) as well as ingredients currently in your fridge. When you tap on something you’d like to make, swipe through step-by-step instructions — and then send instructions from the fridge to a compatible Samsung oven to preheat at the correct temperature (note: a Wi-Fi connection and Samsung Account are required).

Artificial Intelligence

While there’s AI in Samsung televisions, appliances and smartphones, the company dominated the buzz at CES with its look at futuristic human-centric robots.

Samsung Bot Handy, for example, is a domestic robot prototype that can roam around a home to perform chores such as pick up clothes from the floor, set the table or load dirty dishes into a dishwasher. It can even pour a glass of wine.

While very much a conceptual demonstration rather than a ready-to-ship product at this point, the tall and thin Bot Handy will be powered by AI, a camera and a versatile arm to accomplish all its tasks.

While Bot Handy is designed to service your home, Samsung Bot Care will be created to assist homeowners.

Bot Care leverages AI to recognize and understand your behaviours in an effort to be a more effective personal companion such as measuring your heart rate, breathing and more — and can alert users when they need to take their medicine. For elderly users who might live alone, it could notify caregivers, such as remote family members, if someone is experiencing an emergency. While still in its research and development stage, it’s a glimpse into the future of personal self-care.

Responsible tech

At CES 2021, Samsung discussed its deeper commitment to sustainability. Together with investing in people — ranging from STEM-focused educational programs to comprehensive accessibility features for greater inclusion — Samsung has vowed to create more eco-conscious products and packaging.

For example, AI-powered washing machines can save water and power by optimizing water, detergent and wash cycles.

Upcoming TVs from Samsung will include a remote made entirely out of recycled plastic — and won’t require batteries as it will charge via overhead lighting. In 2021, Samsung will also bring its eco-packaging solutions to all TV and soundbar products.

Finally, Galaxy Upcycling at Home is a program that reimagines the lifecycle of an older Galaxy phone, allowing the user to transform it into a new device with a new purpose, such as turning it into a baby monitor or security camera.

As a global leader in technology, breaking down barriers to a better future will continue to be pivotal to Samsung’s mission as it puts people, society and the planet at the centre of its work.

The Samsung Galaxy S21 5G, Galaxy S21+ 5G and Galaxy S21 Ultra 5G are now available for purchase at Samsung Experience Stores^[1], online at Samsung.com/ca and at major carrier and retail partners across Canada. The launch follows the recent release of the new Samsung Galaxy Buds Pro on January 14, 2021.

“Strong demand for the Galaxy S21 Series 5G suggests Canadians share our excitement for the latest mobile innovations from Samsung,” said Jennifer Safruk, VP, Mobile Business, Samsung Electronics Canada. “We are proud to deliver on seamless connectivity with the latest Galaxy ecosystem products.”

Make the Most of Everyday Moments

With a new bold and iconic design, pro-grade camera and video capabilities, premium viewing experience, and powerful connectivity experiences, Galaxy S21 Series 5G is the smartphone lineup that empowers you to share your world and connect with the things and people that matter most.

The Galaxy S21 Series 5G comes in new and exciting colours such as a vibrant Phantom Violet, Phantom White and Phantom Pink in addition to timeless hues such as sleek Phantom Silver, Phantom Black and Phantom Gray^[2] to reflect your unique personality and style.

The Galaxy S21 Series 5G comes in three models to fit your lifestyle and feature needs:

• Galaxy S21 5G and Galaxy S21+ 5G offer the latest flagship experiences to help you get the most out of every moment.
• Galaxy S21 Ultra 5G delivers the ultimate in cutting-edge technology for people who demand to be a step ahead.

Galaxy Buds Pro further elevate the Galaxy ecosystem experience when paired with your Galaxy S21 Series 5G. Whether you’re listening to music, watching video or hosting video calls, everyday experiences feel epic with premium sound. Galaxy Buds Pro deliver crystal clear call quality, intelligent ANC and enhanced connectivity to help make the most of every moment.

And if you need to keep tabs on something, the new Samsung Galaxy SmartTag Bluetooth locator is designed to help keep track of everything that matters – simply attach it to your keys, bag, or even your pet.

Canadian Availability

The Galaxy S21 Series 5G lineup is available for purchase starting January 29, 2021 at samsung.com/ca, Samsung Experience Stores and retail and carrier partners across Canada including Bell Mobility, Freedom Mobile, Rogers, Shaw Mobile, TELUS Mobility, and Videotron^[3].

In regions where in-store shopping is not available, Samsung Experience stores offer curbside, storefront^[4] and centralized pick-up. Reserve online at https://shop.samsung.com/ca/ and arrange your pick-up from a Samsung Experience Store in Canada. Samsung Experience Store locations are as follows:

• CF Sherway Gardens
• CF Toronto Eaton Centre
• Metropolis at Metrotown
• Montreal Eaton Centre
• Scarborough Town Centre (Samsung Kiosk)
• West Edmonton Mall
• Yorkdale Shopping Centre

Samsung Galaxy S21 5G, Galaxy S21+ 5G and Galaxy S21 Ultra 5G are available in the following colours featuring deluxe haze finishes:

• Galaxy S21 Ultra 5G: Available in Phantom Black and Phantom Silver and samsung.com exclusive colours Phantom Titanium, Phantom Navy and Phantom Brown^[5], in 128GB, 256GB and 512GB models with 12GB or 16GB RAM. Pricing is $1,649.99 (our regular price) for the 128GB model with 12GB RAM, $1,719.99 (Phantom Black only; our regular price) for the 256GB model with 12GB RAM, and $1,889.99 (our regular price) for the 512GB model with 16GB RAM (Phantom Black only; our regular price).
• Galaxy S21+ 5G: Available in Phantom Violet, Phantom Silver and Phantom Black and samsung.com exclusive colours Phantom Gold and Phantom Red^[6] in 128GB and 256GB models with 8GB RAM. Pricing is $1,399.99 (our regular price) for the 128GB model, and $1,469.99 (Phantom Black only; our regular price) for the 256GB model.
• Galaxy S21 5G: Available in Phantom Violet, Phantom Gray, Phantom Pink and Phantom White in 128GB and 256GB models with 8GB RAM. Pricing is $1,129.99 (our regular price) for the 128GB model, and $1,199.99 (Phantom Gray only; our regular price) for the 256GB model.

Offered in three stunning colours to match your Galaxy S21 Series 5G device, Galaxy Buds Pro come in incredible Phantom Violet, and timeless Phantom Black and Phantom Silver for $264.99 (our regular price). For the first time in Canada, now through March 1, 2021, eligible customers can receive a $65 credit through the national headphone trade-in program^[7] by exchanging their old wired and wireless headphones when purchasing the Galaxy Buds Pro.

Samsung Galaxy SmartTag is also available starting January 29, 2021 at Samsung Experience Stores, online at Samsung.com/ca and at select carrier partner locations^[8]. Galaxy SmartTag comes in Black for $39.99 for an individual Pack (our regular price).

Early Purchase Offers

Canadians who purchase a Galaxy S21 Series 5G device at a Samsung Experience Store or carrier or retailer partner location through February 12, 2021 will receive an e-voucher through the Samsung Members App, redeemable for a Gift With Purchase online at Samsung.com/ca:

• Purchase the Galaxy S21 Ultra 5G and receive an e-voucher for Galaxy Buds Pro and Galaxy SmartTag Bluetooth Locator.^[9]
• Purchase the Galaxy S21 5G or Galaxy S21+ 5G and receive an e-voucher for Galaxy Buds Live and Galaxy SmartTag Bluetooth Locator.^[10]

From January 29, 2021 to March 3, 2021, Canadians can receive a credit of up to $300, plus the value of their traded-in mobile phone, with the purchase of a Galaxy S21 Series 5G device ^[11] at a Samsung Experience Store in Canada or online at http://www.samsung.com/ca.

Eligible customers can also receive 0% financing on a Galaxy S21 Series 5G device for $0 down and 0% interest for up to 36 months with approved credit. Experience the latest in flagship smartphone technology from Samsung in a way that fits your budget.^[12]

Peace of Mind with Samsung Care+

With a Samsung Care+ Plan, Canadians can experience a total care service for their new Galaxy Smartphone, Laptop, Tablet or Wearable device. You’ll be protected for up to two years against physical or liquid damage and mechanical malfunction or defects, with a team of dedicated Galaxy experts available to help you get back on track^[13].

Canadians can purchase Samsung Care+ with their new Galaxy device or within 60 days of their device purchase date. To learn more, please see https://www.samsung.com/ca/offer/samsung-care-plus/

Door to Door Repair Service Across Canada

Enjoy convenient pick-up, speedy repair and contactless delivery to your home. If you need service support for your Samsung devices, you can arrange convenient Door to Door service pick-up through 1-800-SAMSUNG, LIVE CHAT or text us at WECARE (932 273). This convenient Door-to-Door service includes free pick up and return shipping and is available for both In- and Out-of-Warranty customers. Coverage may vary. For more information on Door to Door Repair Service, please visit https://www.samsung.com/ca/support/stayhomestaysafe/

For more information about the latest Samsung Galaxy devices including specifications: news.samsung.com/ca  or samsung.com/ca.

For more information on Samsung Galaxy S21 Series 5G: samsung.com/ca/smartphones/galaxy-s21-ultra-5g or samsung.com/ca/smartphones/galaxy-s21-5g.

For more information on Samsung Galaxy Buds pro: samsung.com/ca/audio-sound/galaxy-buds/galaxy-buds-pro-black-sm-r190nzkaxac/

For more information on Samsung Galaxy SmartTag: samsung.com/ca/mobile-accessories/galaxy-smarttag-black-ei-t5300bbegca/

—

[1] In regions where in-store shopping is not available, Samsung Experience stores offer curbside, storefront and centralized pick-up. Reserve online at https://shop.samsung.com/ca/ and arrange your pick-up from a Samsung Experience Store in Canada. Storefront only available at CF Toronto Eaton Centre. Subject to change. Samsung also offers convenient pick-up, speedy repair and contactless delivery to your home. If you need service support for your Samsung devices, you can arrange convenient Door to Door service pick-up through 1-800-SAMSUNG, LIVE CHAT or text us at WECARE (932 273). This convenient Door-to-Door service includes free pick up and return shipping and is available for both In- and Out-of-Warranty customers. Coverage may vary. For more information on Door to Door Repair Service, please visit https://www.samsung.com/ca/support/stayhomestaysafe/

[2] Colour availability varies by model and retailer.

[3] Also available at additional Canadian carrier partners. Please contact your carrier partner for details.

[4] Storefront only available at CF Toronto Eaton Centre. Subject to change.

[5] Samsung.com exclusive colours need special production. Please allow up to 4-5 weeks for delivery. Colour availability may vary depending on carrier.

[6] Samsung.com exclusive colours need special production. Please allow up to 4-5 weeks for delivery. Colour availability may vary depending on carrier.

[7] Certain conditions apply. Receive a trade-in credit of $65 when you: (1) purchase Samsung Galaxy Buds Pro between January 21st, 2021 and March 1, 2021 from a participating authorized Canadian carrier or retailer, a Samsung Experience Store, or online at http://www.samsung.com/ca/; and (2) complete the trade-in of your old headphones (i) at time of purchase if purchasing from a Samsung Experience Store, or (ii) by March 15th, 2021 if purchasing from a participating carrier or retailer or online at Samsung.com/ca. Offer is limited to one (1) trade-in headphone per Samsung Galaxy Buds Pro. Proof of purchase required. Selection and availability may vary. While quantities last. No rain checks. No cash value. Offer is subject to change or cancellation without notice. Offer is open to Canadian residents only. This offer cannot be combined with any other offer unless otherwise specifically agreed to by Samsung in writing or by the participating Canadian authorized carrier or retailer. See full Terms and Conditions available at www.samsung.com/ca/promotions for more details and how to redeem your credit.

[8] Currently available for purchase through Videotron. Subject to change.

[9] Purchase from January 29th 2021 – February 12th, 2021, the Samsung Galaxy S21 Ultra 5G (Models SM-G998WZKAXAC/SM-G998WZSAXAC- regular price $1649.99, SM-G998WZKEXAC – regular price $1719.99, SM-G998WZKFXAC- regular price $1889.99) and receive an Early Bird bonus consisting of a Samsung E-Voucher (redeemable only on samsung.com/ca between January 14th and February 28th, 2021) upon completion of your device purchase for the following:

Samsung Galaxy Buds Pro (Black – Model No SM-R190NZKAXAC; regular price $264.99 CDN) and 1 Pack of Galaxy SmartTag (Model No EI-T5300BBEGCA; regular price $39.99)

There are 17,750 Early Bird bonuses available to eligible customers who qualify based on the conditions set out above on a first come basis. While quantities last. No rain checks. E-Voucher has no cash value, cannot be replaced if lost or stolen, is not transferable and cannot be switched once selected. Limit of one bonus E-Voucher per device purchase. Open to Canadian Residents only. Participating authorized Canadian retailers and carriers may vary. Purchases made at Samsung Experience Stores are also eligible for this promotion. Purchases made at samsung.com/ca are not eligible for this promotion and Samsung reserves the right to request a bill of sale to verify date and location of purchase. Samsung reserves the right to change or cancel the promotion without notice.

In order to download the E-Voucher for the Galaxy S21 Ultra 5G Early Bird bonus, customer must visit the “Benefit Section” in the Samsung Members App on their Galaxy S21 Ultra 5G device between January 14th and February 28th, 2021.

The Samsung Members App is available for download in the Samsung Galaxy Store at no charge. In order to install and register for the Samsung Members App, the user must have a Samsung Account. Setting up a Samsung Account is free.

To set up your Samsung Account, please go to: (http://www.samsung.com/ca/samsungaccount/ http://www.samsung.com/ca_fr/samsungaccount/)

Between January 14th and February 28th, 2021, click on the Galaxy S21 Ultra 5G Early Bird bonus banner in the Samsung Members App to download the E-Voucher and access a link to the Early Bird bonus offer page on samsung.com/ca where you may select your gift and redeem the E-voucher . Once downloaded, the E-Voucher will be displayed in the Samsung Members My page Coupons section until February 28th, 2021 and is valid for the applicable Early Bird bonus depending on the Galaxy S21 Series 5G model you have chosen, on samsung.com/ca between January 14th and February 28th, 2021.

Shipment of the Samsung Galaxy S21 Ultra 5G bonus is expected to take between 6 to 8 weeks from the date that you redeem your E-Voucher on samsung.com/ca, subject to completion of all the requirements set out above.

[10] Purchase from January 29th 2021 – February 12th, 2021, the Galaxy S21+ (Models SM-G996WZKAXAC/SM-G996WZVAXAC/SM-G996WZSAXAC- regular price $1399.99, SM-G996WZKEXAC- regular price $1469.99) or Galaxy S21 (Models SM-G991WZAAXAC/SM-G991WZIAXAC/SM-G991WZVAXAC/SM-G991WZWAXAC- regular price $1129.99, SM-G991WZAEXAC- regular price $1199.99) and receive an Early Bird bonus consisting of a Samsung E-Voucher (redeemable only on samsung.com/ca between January 14th and February 28th, 2021) upon completion of your device purchase for the following:

Samsung Galaxy Buds Live (Black – Model No SM-R180NZKAXAC; regular price $199.99 CDN) and 1 Pack of Galaxy SmartTag (Model No EI-T5300BBEGCA; regular price $39.99)

There are 17,750 Early Bird bonuses available to eligible customers who qualify based on the conditions set out above on a first come basis. While quantities last. No rain checks. E-Voucher has no cash value, cannot be replaced if lost or stolen, is not transferable and cannot be switched once selected. Limit of one bonus E-Voucher per device purchase. Open to Canadian Residents only. Participating authorized Canadian retailers and carriers may vary. Purchases made at Samsung Experience Stores are also eligible for this promotion. Purchases made at samsung.com/ca are not eligible for this promotion and Samsung reserves the right to request a bill of sale to verify date and location of purchase. Samsung reserves the right to change or cancel the promotion without notice.

In order to download the E-Voucher for the Galaxy S21 Series 5G Early Bird bonus, customer must visit the “Benefit Section” in the Samsung Members App on their Galaxy S21 Series 5G device between January 14th and February 28th, 2021.

The Samsung Members App is available for download in the Samsung Galaxy Store at no charge. In order to install and register for the Samsung Members App, the user must have a Samsung Account. Setting up a Samsung Account is free.

To set up your Samsung Account, please go to: (http://www.samsung.com/ca/samsungaccount/ http://www.samsung.com/ca_fr/samsungaccount/) Between January 14th and February 28th, 2021, click on the Galaxy S21 Series 5G Early Bird bonus banner in the Samsung Members App to download the E-Voucher and access a link to the Early Bird bonus offer page on samsung.com/ca where you may select your gift and redeem the E-voucher . Once downloaded, the E-Voucher will be displayed in the Samsung Members My page Coupons section until February 28th, 2021 and is valid for the applicable Early Bird bonus depending on the Galaxy S21 Series 5G model you have chosen, on samsung.com/ca between January 14th and February 28th, 2021.

Shipment of the Samsung Galaxy S21 Series 5G bonus is expected to take between 6 to 8 weeks from the date that you redeem your E-Voucher on samsung.com/ca, subject to completion of all the requirements set out above.

[11] Some conditions apply. Offer is valid, subject to complying with these Terms and Conditions, if a customer:

Purchases an eligible Samsung Galaxy S21 Series 5G device from January 29 to March 3, 2021 (the “Purchase Period” and together with the Pre-Order Period, the “Offer Period”); and (2) trade-in an Eligible Trade-in device (as indicated in more detail below).

Receive a promotional credit of $200 if you trade-in any mobile device, in addition to the residual value of the Eligible Trade-in device. In order for the trade-in device to be eligible for the $200 credit, your trade-in device can be any make, any model, any manufacturer and any condition provided that it: (i) is verifiable in accordance with its serial number, (ii) was purchased in Canada; (iii) has a minimum trade-in value of $0 as defined by Samsung or its service provider in its sole discretion; and (iv) is owned by the customer.

Receive a promotional credit of $300 if you trade-in any one of the following devices: Galaxy S9, Galaxy S9+, Galaxy S10e, Galaxy S10 or Galaxy S10+, in addition to the residual value of the Eligible Trade-in device. In order for the trade-in device to be eligible for the $300 credit, your trade-in device can be any condition provided that it: (i) is verifiable in accordance with its serial number, (ii) was purchased in Canada; (iii) has a minimum trade-in value of $0 as defined by Samsung or its service provider in its sole discretion; and (iv) is owned by the customer.

The $200 or $300 promotional credit, as applicable, can be used towards the outright purchase of any eligible Samsung S21 Ultra 5G from Samsung Experience Store in Canada or online at http://www.samsung.com/ca during the Offer Period.

The value of the Eligible Trade-in device will be determined, as applicable, by Samsung Experience Stores in Canada. This offer has no cash value. Any questions relating to the Eligible Trade-in device must be addressed where the trade-in takes place. For any questions with respect to the trade-in process conducted online at www.samsung.com/ca, please call 1-800-863-8023. Trade-in value is final and non-negotiable.

While quantities last. No rain checks. Offer is open to Canadian residents only. Offer is valid for a limited time and is subject to change or cancellation without notice. This offer cannot be combined with any other offer unless otherwise specifically agreed to by Samsung in writing.

For full Terms and Conditions, https://shop.samsung.com/ca/tradein.

[12]  0% financing for up to 36 months applies to eligible customers who meet the minimum amount applicable for PayBright financing of $300 (before taxes and fees), on approved credit. You may not be eligible for 0% interest plan and you monthly payment amount, the interest you will pay, and the loan terms available depend on your personal credit profile. Monthly payments may include a monthly Processing Fee of $6.95. Eligible Samsung Products are: Smartphone devices, laptops, cases, tablets, wearables, chargers, AKG audio, and SmartThings products in all models and colours. Financing provided by PayBright or its partner, Easy Financial. All transactions are subject to approval by PayBright or its partner, Easy Financial. Financing offers may vary from time to time. Financing offers may vary for customers in the Province of Quebec. See www.paybright.com/faq for more information. Example: a Galaxy S20 Ultra 5G (SM-G988WZKAXAC) with a selling price (MSRP) of $1849.99 financed at 0% APR for 36 months, which equals 36 monthly payments of $51.39. Cost of borrowing is $0 for a total obligation of $1849.99. Taxes, shipping and other fees [if applicable] are extra. Offer ends March 31, 2021 and is subject to change/cancellation without notice.

[13] Terms and Conditions apply. For full Terms and Conditions, please see https://support-ca.samsung.com/secaew/consumer/ca/terms