“We believe technology should open doors to inspiration and connection,” said Sean Yun, President and CEO of Samsung Electronics Benelux. “Our partnership with the Van Gogh Museum is a powerful example of how mobile innovation can bring cultural experiences to life in more intuitive and personal ways for people everywhere.”

Officially launched on June 10, the Van Gogh Museum’s redesigned audio tour uses 1,600 Galaxy S25+ smartphones to deliver an upgraded storytelling experience, offering a lightweight and user-friendly interface. Visitors also benefit from clearer voice audio and enhanced display quality — which enable rich, detailed visuals.

As part of the long-term vision for this partnership, Samsung and the Van Gogh Museum are working on further upgrades to the audio tour that will integrate Samsung’s renowned Galaxy AI features for a more personalized visitor experience.

“At the Van Gogh Museum, we aim to be at the top of our game and in response to our own times, and to do so in our own innovative way,” said Emilie Gordenker, Director of the Van Gogh Museum. “We are delighted to collaborate with Samsung as a technology partner to make the museum experience even more engaging.”

About the Van Gogh Museum Amsterdam

The Van Gogh Museum in Amsterdam holds the world’s largest collection of works by Vincent van Gogh, including over 200 paintings, nearly 500 drawings, and more than 700 letters. The permanent collection takes visitors on a journey through his life, revealing the ideas and ambitions behind his art. Each year, the museum attracts visitors from around the world and reaches millions more through its website and social media channels – including Facebook, Instagram, YouTube, and LinkedIn.

Samsung Electronics Co., Ltd. today announced that Galaxy S25 has been honored with the 2025 Design for Recycling® Award, the highest recognition for excellence in innovation in product design and manufacturing presented by the Recycled Materials Association (ReMA), a leading industry organization dedicated to promoting recycling and circular innovation.

This award recognizes Samsung’s innovative efforts to scale its use of recycled materials and do more with less of the planet’s natural resources. Galaxy S25 is the first Galaxy device to incorporate recycled cobalt —a critical material used in batteries—sourced through Samsung’s new Circular Battery Supply Chain¹. This system recovers cobalt from previously used Galaxy devices and batteries discarded during the manufacturing process², helping to reuse valuable materials and reduce the need for newly-mined cobalt.

“Samsung is committed to embedding sustainability throughout our products’ life cycle from design, to usage and disposal,” said Daniel Araujo, VP and Head of the Sustainability Management Office, Mobile eXperience(MX) Business at Samsung Electronics. “Galaxy S25 represents an important milestone in our journey to enhance circularity in our products and operations, combining cutting-edge innovation with responsibility for the planet. We will continue expanding our efforts to create a more sustainable future for future generations.”

“Samsung has demonstrated true leadership by incorporating design for recycling principles into every phase of Galaxy S25,” said Robin Wiener, President of the Recycled Materials Association (ReMA). “Their use of various recycled materials shows a clear commitment to designing the products we rely on every day with innovation and environmental responsibility.”

Building on its progress in battery recycling, the Galaxy S25 features eight different recycled materials³ across its components, including aluminum, rare earth elements like neodymium and steel. For the first time, recycled material has been integrated into armor aluminum frame⁴, ensuring that every external component of Galaxy S25 contains at least one recycled material. The Galaxy S25 series packaging box is also made with 100% recycled paper, eliminating single-use plastics.

These initiatives support Samsung’s broader environmental goals, including working toward transitioning to 100 percent renewable energy across global DX operations by 2027, and incorporating at least one recycled material into every module of every mobile product⁵ by 2030.

The award ceremony will be held on May 14 at the ReMA Convention in San Diego, California.

¹ Uses a minimum of 50% recycled cobalt for batteries – a minimum of 25% of the Galaxy S25 battery is cobalt by weight, 50% of which is recycled cobalt.

² Inclusion of recycled cobalt in Galaxy batteries may vary depending on the market.

³ The percentage of each recycled material differs per component.

⁴ The Metal Frame (Case Front) of S25 contains a minimum of 20% recycled aluminum by weight.

⁵ Based on our announcement during Samsung Galaxy Unpacked January 2024. Samsung defines a module of a smartphone as the Antenna, Battery, Camera, Display, Mechanical Components, Motor, PBA/FPCB, Speaker, Wireless Charger Module and Packaging.

Samsung Electronics Co., Ltd. today announced the rollout of a new AI experience with Gemini Live, bringing real-time visual conversations with AI to Galaxy users. The feature will begin rolling out on April 7, starting with the Galaxy S25 series available for any users free of charge.

Through AI-powered assistance, Galaxy users can more naturally engage in conversational interactions that make everyday tasks easier. Just press and hold the side button to show Gemini Live[1] what you see while simultaneously interacting with it in a live conversation.

Imagine picking out an outfit or reorganizing a closet. Gemini Live can now make those everyday decisions easier. By simply pointing the camera, users can get suggestions on how to categorize items and optimize space, or share their screen while browsing online retailers to receive personalized style advice. With the ability to see what the user sees and respond in real time, Galaxy S25 series feels like a trusted friend who’s always ready to help.

“Together with Google, we are marking a bold step toward the future of mobile AI, delivering smarter interactions that are deeply in sync with how we live, work and communicate,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience Business at Samsung Electronics. “With this new visual capability, Galaxy S25 series brings next-generation AI experiences to life, setting new standards for how users engage with the world through their devices.”

On April 7, Gemini Live with camera and screen sharing capabilities will start rolling out to all Galaxy S25 series users at no additional cost. For more information about Galaxy S25 series, please visit: Samsung Newsroom, Samsungmobilepress.com and Samsung.com.

[1] Check responses for accuracy. Compatible with certain features and accounts. Internet connection required. Available to users 18+.

In celebration of the latest Samsung Galaxy S25 Series retail launch, Samsung is teaming up with TELUS to bring the newest devices powered by Canada’s most awarded 5G network to skiers and snowboarders in a chalet themed pop-up experience. Coming to the mountains in B.C. and Quebec in February and March, guests can see how the new Galaxy S25 Series is a true AI companion, designed to make your ski day that much better while staying connected on TELUS’ world-leading network.

Samsung and TELUS will be setting up a chalet slope side where you can experience a new way to Après All Day over the next two months moving from Big White, to Whistler, to Mont Tremblant, and finally to Mont Saint Anne. Guests will be invited to test out the latest Galaxy AI features Après Ski style starting with the Galaxy Snack bar. Using the Galaxy S25 Series, a true AI companion, guests are welcome to warm up with a hot chocolate of their choice. Using Circle to Search with Google and Galaxy AI capabilities on TELUS’ 5G network, you can choose your hot chocolate toppings and place your order all in one seamless action across apps so you can focus on what matters – getting more turns in!   

Prior to hitting the slopes, guests can visit our Galaxy AI sticker studio to create custom stickers for their gear and boards. Spice up your slope style using Gemini and Sketch-to-image to bring your unique designs to life. Not convinced? We are also inviting guests to rent our Galaxy S25 Series or Galaxy Watch Ultra for the day and see how they measure up on the mountain powered by TELUS’ reliable 5G coverage.

Finally, we’ve created a Slope Safari Scavenger Hunt. Using Galaxy AI, skiers and snowboarders can solve clues to locate TELUS critters around the mountain for a chance to win a Galaxy prize pack[1]. There is also an opportunity for chairlift photo ops using Galaxy AI’s enhancement features so you can remember your ski trip for years to come.

Check out our list of locations and more detailed timing to see if Galaxy Après is coming to a mountain near you:

• Big White: February 13^th to 19^th
• Whistler: February 28^th to March 11^th
• Mont Tremblant: March 6^th to 16^th
• Mont Saint Anne: March 22^nd to 30^th

[1] No purchase necessary. Contest opens February 13^th. 2025 at 10:00 AM EST and closes on March 30, 2025 at 4:00PM EST. There are a total of one (1) Galaxy Prize Pack available to be won,

The winner will win one (1) Galaxy Prize Pack consisting of the following:

• One (1) Samsung Galaxy S25 Ultra (256 GB) Smartphone, SM-S938WZKAXAC (valued at $1,918.99 based on MSRP)

• One (1) Galaxy Watch Ultra, SM-L705FZTAXAC, (valued at $879.99 based on MSRP)

• One (1) Galaxy Buds3 Pro, SM-R630NZAAXAC, (valued at $329.99 based on MSRP)

• To enter:

• Visit the Après All Day activation booth (the “Activation Booth”) at one of the following locations (each, a “Ski Resort”) during the Contest Period:

  • Big White Ski Resort, 300 Happy Valley Road, Big White Rd, BC V1P 1P3

  • Whistler Blackcomb, 4165 Springs Ln, Whistler, BC V0N 1B0

  • Mont Tremblant Resort, 1000 Chemin des Voyageurs, Mont-Tremblant, QC J8E 1T1

  • Mont- Sainte-Anne, 2000 Bd du Beau Pré, Beaupré, QC G0A 1E0

• Read and accept these Official Contest Rules and fill out the required information on a Galaxy tablet provided by a representative at the Activation Booth.

• Follow the instructions provided by the representative at the Activation Booth to complete one (1) of the Galaxy S25 demonstration experiences highlighting a different Galaxy AI feature such as Photo Assist, Now Brief, and Audio Eraser (each an “Activation”).

• Once you’ve completed the Activation, the representative at the Activation Booth will provide you with the Contest password. You will also be given three (3) clues hinting at the location of three (3) different TELUS critter sign posts featuring an animal (each a “TELUS Critter Sign”) located at each Ski Resort.

• Locate one (1) of the TELUS Critter Signs at the Ski Resort and take a selfie with the TELUS Critter Sign using your smartphone (“Participant-Generated Content”).

• Visit apresallday.ca/contest to input the Contest password, and to upload your selfie with the TELUS Critter Sign.

There is a limit of one (1) Entry per person. Skill-testing question required. Execution of waiver required. Open to legal residents of Canada who are over the age of majority (or, if under the age of majority, have the consent

of their parent or legal guardian to participate in the Contest). Random draws will take place on April 14, 2025 at 12:00PM EST. Odds of winning depend on the number of eligible entries received before Contest closes. Conditions and restrictions apply. For official Contest rules

visit: apresallday.ca/contest. Contest Sponsor: Samsung Electronics Canada Inc.; Contest Administrator: UTour Inc. O/A Diamond Integrated Marketing. To review Contest Sponsor’s privacy policy, see https://www.samsung.com/ca/info/privacy/.

To celebrate the launch of the Samsung Galaxy S25 Series in Canada, Samsung became the presenting partner of APIK Mississauga’s inaugural urban adrenaline festival and competition. Guests are invited to watch as Olympic and professional skiers and snowboarders perform jaw-dropping tricks during Samsung Galaxy’s “Best Trick” competition. The best part? Each athlete will be wearing a Galaxy S25 smartphone, bringing the action to audiences closer than ever before and capturing every run in 4K video.

Samsung has built a state-of-the-art pop-up space on-site to showcase the best features of the Galaxy S25 Series. Guests can get their photo taken at the Lift Ticket Studio powered by the Samsung Galaxy Portrait Studio or check out the capabilities of Now Brief and Now Bar by seeing how it could make a ski trip even more enjoyable with a personalized daily rundown of their itinerary.

The pop-up space is also retrofitted with “Samsung Seats,” an elevated chairlift viewing platform, offering guests the best seat in the house for the ski and snowboard competitions. Using Galaxy Nightography, guests can test out the camera quality of the new Galaxy S25 Series from up above at night. With this elevated chairlift platform, guests’ photos will portray a bird’s eye view to all the action.

Need another reason to attend? Guests should get excited about the opportunity to create a custom board design with Sketch to Image using the S Pen and Galaxy AI features. Guests can submit their unique designs with one lucky fan getting to take home a custom snowboard with their design printed on the bottom. Talk about epic!

With a weekend of action-packed competition, you won’t want to miss the chance to watch professional ski and snowboard athletes showcase their best tricks.

Check out this link to watch the Ski and Snowboard finals all weekend long presented by Samsung Galaxy: APIK_Watch LIVE  

Samsung Electronics Co., Ltd. today announced the global availability of the new Galaxy S25 series. Together with One UI 7, Gemini is officially available at launch in 46 languages,[1] making it easier than ever to perform seamless interactions across Samsung and Google apps.

▲ New York 500 Broadway, Galaxy Experience Space

“The Galaxy S25 series is a fundamental shift in how we interact with our phones,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “We are thrilled to see how our users will enjoy this true AI companion that offers seamless and intuitive solutions in their daily lives.”

▲ Dubai The Bay Festival City Mall, Galaxy Experience Space

On the Galaxy S25 series, multimodal AI capabilities are integrated within the One UI 7[2] platform to perform complex tasks seamlessly across apps and enable natural user interactions through speech, text, videos and images. Now Brief[3] provides tailored suggestions to guide through the day and Now Bar[4] offers a new hub for ongoing activities. From enhanced productivity with Writing Assist to limitless creativity unleashed by Drawing Assist,[5] the expanded capabilities of Galaxy AI[6] continue to empower users in every aspect of their daily lives.

Interactions with the Galaxy S25 series are also more intuitive. With just a single command, Gemini[7] can effortlessly find a user’s favorite sports team’s schedule and add it to Samsung Calendar. Additionally, Google’s enhanced Circle to Search[8] now gives users more helpful information with AI Overviews and one-tap actions.

▲ Vietnam Ho Chi Minh City, Galaxy AI Sai Gon Terminal

The Galaxy S25 series further refines and enhances the core capabilities that define the Galaxy experience. Powering the Galaxy S25 series globally, the Snapdragon^® 8 Elite Mobile Platform for Galaxy[9]fuels on-device processing for more responsive AI experiences. With unique customizations for Galaxy, including ProScaler[10] and Samsung’s mobile Digital Natural Image engine (mDNIe), the Galaxy S25 series boasts enhanced AI image processing and display power efficiency. The newly introduced 50MP ultrawide camera sensor for the Galaxy S25 Ultra delivers epic shots from every range in exceptional clarity, while advanced controls like Virtual Aperture and Samsung Log turn any photo or video into the ultimate visual experience.

▲ Indonesia Jakarta Kota Kasablanka, Galaxy Experience Space

The Galaxy S25 series is the industry’s first smartphone lineup to support Content Credentials, based on the open technical standard from the Coalition for Content Provenance and Authenticity (C2PA). Samsung has also joined the C2PA as a member, alongside industry leaders including Adobe, Microsoft, OpenAI, Google, Publicis Groupe and more, all collaborating to establish Content Credentials as the universal standard for digital content provenance. In line with its commitment to responsible mobile AI innovation, Samsung adopted this standard to enhance transparency for content created and edited with generative AI.

Starting February 7, the Galaxy S25 series will be widely available through carriers and retailers and on Samsung.com. Galaxy S25 Ultra is available in Titanium Silverblue, Titanium Black, Titanium Whitesilver and Titanium Gray. Galaxy S25 and Galaxy S25+ come in Navy, Silver Shadow, Icyblue and Mint. More unique colour options are also available exclusively at Samsung.com,[11] including Titanium Pinkgold, Titanium Jetblack and Titanium Jadegreen for Galaxy S25 Ultra as well as Blueblack, Coralred and Pinkgold for Galaxy S25+ and Galaxy S25.

Promotional offers

Trade-In offers

Canadians who purchase an eligible Galaxy S25 Series device between February 7, 2025, and February 26, 2025, can receive up to $350 trade-in promotional credit, in addition to the trade-in value when they trade in eligible smartphone. The trade-in program is being supported at samsung.com/ca and at Samsung Experience Stores[12]. Terms and Conditions apply.

Bundle offers

Canadians who purchase an eligible Galaxy S25 Series smartphone or Eligible Galaxy Book5 Series Device before March 7, 2025 can save up to $1,000 on select Samsung products[13]

Premium Care Service

Galaxy S25 Series come with dedicated customer care services, designed to deliver tailored support. Staying connected with friends, family and staying productive is easier than ever with these features. Our Galaxy S Series experts are available by phone from 9 a.m. to 9 p.m. EST at 1-888-970-3653, and 24/7 via live chat. For more information, visit samsung.com/ca/premium-care-service/.

For more information about Galaxy S25 series, please visit: Samsung Newsroom, Samsungmobilepress.com and Samsung.com.

▲ Mexico City Santa Fe Mall, Galaxy Experience Space

▲ Brazil Sao Paulo, Galaxy S25 launch event

▲ Germany Berlin, Galaxy Experience Space

[1] Supported languages include Arabic, Bengali, Bulgarian, Chinese (Simplified / Traditional), Croatian, Czech, Danish, Dutch, English, Estonian, Farsi, Finnish, French, German, Greek, Gujarati, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Kannada, Korean, Latvian, Lithuanian, Malayalam, Marathi, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swahili, Swedish, Tamil, Telugu, Thai, Turkish, Ukrainian, Urdu and Vietnamese.

[2] The official One UI 7 release will commence with the latest Galaxy S series devices. The update is expected to gradually roll out to other Galaxy devices.

[3] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. Modes and Routines need to be enabled to use Personal Data Engine for context-based Routines suggestions. User needs to consent to access permissions such as photos, videos, audio files, and calendar events. May not display moments depending upon exposure policy. The description of photos provided by moments may not align with the user’s intent. Events schedule notification is supported with calendar apps that utilize Android calendar database and available if Samsung Calendar is installed. Notifications for coupons only available for coupons added to Samsung Wallet with expiration date. To check the Energy Score, the health data tracked from Samsung Galaxy Watch or Samsung Galaxy Ring must be synchronized with the Samsung Health App. The result is for your personal reference only and is not intended for medical purposes..

[4] Availability of functions supported within the apps may vary by country. Some functional widgets may require a network connection and/or Samsung Account login.

[5] Drawing Assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[6] Samsung Account login may be required to use certain Samsung AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier. Some function availability may vary by device model. Galaxy AI service may be limited for minors in certain regions with age restrictions over AI usage. Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties.

[7] Gemini Extensions feature availability varies based on content. Internet connection, Android device, and set up required. Language availability varies. Results for illustrative purposes and may vary. Check responses for accuracy.

[8] Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language, device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off..

[9] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries.

[10] ProScaler feature is supported on Galaxy S25+ and Ultra models. Image quality can be enhanced up to QHD+, depending on the screen resolution setting of the device.

[11] Availability of colours may vary by carrier and country.

[12] Some conditions apply. Offer valid from February 7, 2025 at 12:00 AM EST to February 26, 2025 at 11:59 PM EST (“Offer Period”). Receive up to $350 trade-in promotional credit, in addition to the trade-in value when you trade in your old smartphone (the “Eligible Trade-In Product”) towards the purchase of an Eligible Galaxy S25 Series Smartphone (as listed in the table below) during the Offer Period. To qualify for the promotional credit, you must do the following during the Offer Period:

[13] Some conditions apply. Offer valid from January 22, 2025 at 1:00 PM EST to March 7, 2025 at 11:59 PM EST (the “Offer Period”). Offer available through the Samsung Shop App, and online at www.samsung.com/ca.

Purchase an Eligible Galaxy S25 Series Smartphone or Eligible Galaxy Book5 Series Device (“Eligible Galaxy Devices”, as listed in the first table below) during the Offer Period and add and Eligible Samsung Product for a Bundle Price (as listed in the second table below).

1. Complete the purchase of an Eligible Galaxy S25 Series Smartphone from a Samsung Experience Store in Canada, Samsung Shop App, or online at https://www.samsung.com/ca/;
2. Trade-in your Eligible Trade-In Product; and
3. For purchases online, ship the Eligible Trade-in Product within 21 calendar days of receiving the waybill to complete the trade-in process.* For in-store purchases, your Eligible Trade-In Product must be brought to the store for trade-in at the time of purchase of the Eligible Galaxy S25 Series Smartphone.

*For purchases made through the Samsung Shop App or online, you must apply the trade-in of the Eligible Trade-in Product at cart level using the trade-in tool, prior to checkout.

Eligible Galaxy S25 Series Smartphones:

Selection and availability may vary. While quantities last. No rain checks. No cash value. The minimum qualifying trade-in value of the “Eligible Trade-In Product” must be $0 as determined by the Service Provider’s device valuation software. The up to $350 trade-in promotional credit is based on completing the trade-in towards your purchase of an Eligible Galaxy S25 Series Smartphone as listed above. Offer is subject to change or cancellation without notice, cannot be combined with any other offer, and is available to Canadian residents only. Offer provided by Samsung Electronics Canada Inc. Please note: for trade-in transactions online at Samsung.com/ca if you do not send in your Eligible Trade-In Product within the prescribed time, or if the device condition differs materially from that which you have represented to be accurate using the Trade-In Tool, your trade-in transaction may be subject to a charge-back, in whole or in part, in accordance with the Trade-In Program Terms and Conditions of Use. The Eligible Trade-In Product can be traded-in in any condition to participate in this program provided that it: (i) is verifiable in accordance with its serial/IMEI number, (ii) was purchased in Canada; (iii) has a minimum qualifying trade-in value of $0 as determined by the Service Provider’s device valuation software; (iv) is owned by the customer; (v) the IMEI or Serial Number of the device can be validated and has not been removed, altered or defaced; and (vi) the device malfunction or damage, if any, is not due to (A) improper or intentional installation or removal of any parts or components, or (B) improper or intentional equipment modification.

Eligible Galaxy S25 Series Smartphones and Galaxy Book5 Series:

Eligible Samsung Products:

While quantities last. No rain checks. Availability and selection may vary. Cannot be combined with any other offers or promotions except where expressly permitted. Open to Canadian Residents only. The Eligible Galaxy Product and the Eligible Samsung Product must be purchased on the same invoice to qualify for the promotion. Where you return only one of the bundled products, you will no longer be entitled to the bundle discount. If your Eligible Galaxy Product & Eligible Samsung Product is eligible for return in accordance with our terms and conditions of sale and returned, you will no longer be eligible for the discount amount applied to your transaction. If you wish to keep the Eligible Samsung Product purchased under this offer, but not the Eligible Galaxy Product, the difference between the current retail value and the promotional price you paid for the Eligible Samsung Product will be deducted from your total refund. All product(s) that are eligible for return will be subject to a restocking fee equal to 15% of the purchase price of the product(s), plus applicable tax, and delivery fees if charged will be nonrefundable. Products can be purchased separately at regular prices. Offer may be cancelled or changed at any time without notice.

Samsung Electronics Co., Ltd. today unleashed the Galaxy S25 Ultra, Galaxy S25+ and Galaxy S25, beginning a new era of mobile AI with the most natural and context-aware mobile experiences on Galaxy. Introducing a true AI companion, the Galaxy S25 series is the first step in Samsung’s vision to change the way users interact with their phone – and with their world. Samsung’s latest flagship phones take Galaxy AI[1]capabilities to the next level with robust, on-device AI processing, while supercharging Galaxy’s powerful camera with the next-gen ProVisual Engine, and delivering exceptional performance powered by Qualcomm’s Snapdragon^® 8 Elite for Galaxy.

“The greatest innovations are a reflection of their users, which is why we evolved Galaxy AI to help everyone interact with their devices in a way that feels natural and effortless,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “Galaxy S25 series opens the door to a true AI OS and a fundamental shift not just in how we use technology, but in how we live our lives.”

The Most Intuitive and Effortless Mobile Interactions on Galaxy Yet

With One UI 7, the Galaxy S25 series becomes a true AI companion that understands the context of your needs and preferences and provides personalized AI experiences . It’s the starting point of a shared vision with Google to reshape Android into the world’s first AI-integrated OS, open to developers and partners who are helping to create a truly inclusive AI ecosystem.

By integrating multimodal capabilities, Galaxy S25 interprets text, speech, images and videos, enabling interaction that feels as natural as speaking to a friend. With upgraded Circle to Search[2] and AI Select, perform actionable searches with context-sensitive suggestions for next steps. There’s no need to switch between apps just to share a GIF or save event details.

Galaxy S25 also represents a breakthrough in natural language understanding, making everyday interactions easier. Just ask, and intuitively find a specific photo in Gallery or adjust the size of display fonts in Settings.

One press of the side button activates Gemini to perform seamless actions across apps in Samsung and Google apps, plus third-party apps such as Spotify and WhatsApp. For example, find your favorite sports team’s season schedule and add it to your calendar with a single voice command.

These intuitive interactions are elevated by expansions to Galaxy AI’s popular tools for communication, productivity and creativity. Galaxy S25 keeps calls organized with on-device AI transcription and summary. Writing Assist features such as translation can be enabled on any screen showing text. Drawing Assist[3] unlocks fresh ways to bring ideas to life through combinations of sketches, text or image prompts.

Hyper-personalized Experiences with Privacy Secured

In the era of AI, personalization goes hand-in-hand with privacy. On Galaxy S25, the Personal Data Engine powers personalized AI features[4] by analyzing your data to deliver highly tailored experiences that reflect your preferences and usage patterns. These insights are applied across multiple apps, enabling tailored experiences such as searching for an old photo in the Gallery using natural language, or being guided through the day with Now Brief[5], which offers timely suggestions accessible via Now Bar[6] on the lock screen. All personalized data is kept private, with the encryption key securely stored in Knox Vault. Combined with enhanced on-device processing capabilities, this creates a powerful, protected AI experience that is unique to Galaxy[7].

One UI 7 is  introducing an extra, fortified layer of device protection designed for the age of AI and hyperconnectivity. Additional updates include an updated Auto Blocker, added Maximum Restrictions settings, enhanced Theft Protection, and a new Knox Matrix dashboard to monitor the security status across a connected device ecosystem.

Galaxy’s Most Powerful Performance Ever

The Galaxy S25 series is powered by the Qualcomm Snapdragon^® 8 Elite for Galaxy. As Samsung’s most powerful chipset, customized for Galaxy, it delivers a performance boost of 40% in NPU, 37% in CPU and 30% in GPU[8]. This power fuels the Galaxy S25 series’ ability to process more AI experiences on-device, including previously cloud-based AI tasks such as Generative Edit[9].

For the first time, Samsung has integrated proprietary innovations into the chipset. ProScaler[10] uses advanced, efficient AI image processing to achieve a 40% improvement[11] in image accuracy, while Samsung’s mobile Digital Natural Image engine (mDNIe) enables greater display power efficiency.

The chipset also provides sustained usage thanks to a 40% larger vapor chamber and a tailored thermal interface material (TIM) that delivers a 20% improvement in thermal efficiency[12].

Unleashing Truly Pro Creation

The Galaxy S25 delivers ultra-detailed shots at every range, setting a new standard for mobile photography. A new 50MP ultrawide camera sensor, a significant upgrade from the previous 12MP, provides exceptional clarity and 10-bit HDR recording is now applied by default, offering four times richer color expression compared to 8-bit. Galaxy S25 can thus capture details in any lighting conditions. Plus, low-light videos have never been clearer than with Galaxy S25 . Based on powerful processor, Galaxy S25 analyzes movement and time to reduce noise more effectively. This integration allows detecting both moving and static objects with greater precision, ensuring sharper, cleaner footage in any scenario.

Audio Eraser[13] simplifies the removal of unwanted noise in videos. By isolating categories of sounds – including voices, crowds, wind, music, nature and background noise – you can control what to tone town or eliminate entirely.

For a DSLR-like experience on mobile, Galaxy S25 introduces depth-of-field control with Virtual Aperture, integrated into the popular Expert RAW mode. Galaxy S25 also elevates cinematic creativity with Galaxy Log, enabling precise color grading options for more professional video production.

Portrait Studio[14] has also been enhanced, allowing users to create personalized avatars with more true-to-life facial expressions. Filters introduces new analog-style filters, delivering film-like aesthetic for their photos and videos

Design Embracing a More Circular Approach

The Galaxy S25 series builds upon a heritage of iconic design with an approach grounded in simplicity, emotion and impact. Galaxy S25 Ultra boldly refines the essence of Galaxy design as the slimmest and lightest  Galaxy S series yet, with a rounded design for improved grip and a premium look – and a 15% reduction in thickness[15].

Galaxy S25 Ultra features  titanium and the new Corning^® Gorilla^® Armor 2, a new material that is strong. It incorporates ceramic helping to support  drop protection alongside next-gen DX anti-reflection surface treatment and scratch resistance[16].

Every external component of Galaxy S25+ and S25 now includes at least one recycled material[17], as their metal frame incorporates recycled armor aluminum for the first time[18].

For the first time, Galaxy S25 series will use batteries made with recycled cobalt sourced from previously used Galaxy devices or batteries discarded during their manufacturing process. Every Galaxy S25 series device uses a minimum of 50% recycled cobalt for its battery. Samsung goes through multiple stages with its like-minded partners, from extracting cobalt from used batteries to re-using the recycled cobalt for the batteries of Galaxy S25.

Samsung Care+ is the ultimate service for your Galaxy device that covers physical malfunction & liquid resistance failure, and mechanical breakdown plus with SC+ Premium get replacement if SmartThings Find fails to locate your device[19].The Galaxy S25 series will be available for order from January 22, 2025. Galaxy S25 Ultra will be available in Titanium Silverblue, Titanium Black, Titanium Whitesilver and Titanium Gray. Galaxy S25 and Galaxy S25+ will be available in Silver Shadow, Navy, Icyblue and Mint.

Promotional offers

Trade-In offers

Canadians who pre-order and complete their purchase or purchase an eligible Galaxy S25 Series device between January 22, 2025, and February 7, 2025, can receive up to $550 trade-in promotional credit, in addition to the trade-in value when they trade in eligible smartphone. The trade-in program is being supported at samsung.com/ca and at Samsung Experience Stores[20]. Terms and Conditions apply.

Bundle offers

Canadians who pre-order and complete their purchase or purchase an eligible Galaxy S25 Series device between January 22, 2025, and February 6, 2026, can get 30% off on Eligible Galaxy Watch Ultra[21] and/or Galaxy Buds3 Pro[22] earbuds Terms and Conditions apply.

SPECIFICATION TABLE

*Specifications may vary by market.

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

[1] Samsung Account login may be required to use certain Samsung AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier. Some function availability may vary by device model. Galaxy AI service may be limited for minors in certain regions with age restrictions over AI usage.

[2] Service availability may vary by country, language, device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Works on compatible apps and surfaces. Results may vary depending on visual matches. Accuracy of results is not guaranteed.

[3] Sketch to Image feature requires a network connection and Samsung Account login. Editing with Sketch to Image may result in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[4] Personal Data Engine is exclusive to Samsung native apps and is not applicable to third-party applications. Personal Data Engine recognizes selected languages and certain accents/dialects, including Chinese, English, French, German, Hindi, Italian, Japanese, Korean, Polish, Portuguese, Spanish, Thai, Vietnamese, Arabic, Indonesian, Russian, Turkiye, Netherlands, Sweden, Romania. The Personal Data Engine functions under the condition that the Personal Data Intelligence menu is on. Analyzed data will be deleted once the Personal Data Intelligence menu is turned off. Personal Data Engine is exclusive to Samsung native apps and is not applicable to third-party applications.

[5] Displays daily select information from select apps (some apps may require internet connection). Accuracy of results in not guaranteed. Require Samsung Account.

[6] Requires WiFi connection, and Samsung and Google accounts.

[7] Intelligence settings preventing server access will limit the functionality of some AI features. Some Galaxy AI features require cloud data processing in order to operate.

[8] Compared to S24 Series.

[9] Generative Edit requires a Samsung account login. Editing with Generative Edit results in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by Galaxy AI. The accuracy and reliability of the generated output is not guaranteed.

[10] ProScaler feature is supported on Galaxy S25+ and Ultra models. Image quality can be enhanced up to QHD+, depending on the screen resolution setting of the device.

[11] Compared to Qualcomm Snapdragon® 8 Gen 3 on Galaxy S24 series.

[12] Compared to Qualcomm Snapdragon® 8 Gen 3 on Galaxy S24 series.

[13] Compatible with common video formats accessible in Gallery; helps minimize six categories (Voice/speech, Music, Noise, Crowd, Nature, Wind). Utilizes AI; results vary Accuracy of results is not guaranteed.

[14] Portrait Studio feature for Photo Assist requires a network connection and Samsung Account login. Editing with Portrait Studio results in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[15] Compared with Galaxy S24 Ultra.

[16] Compared with Corning® Gorilla® Armor on Galaxy S24 Ultra.

[17] Every external components of Galaxy S25+ and S25 including Front Screen, Back Glass Assembly, Metal Frame (Case Front), Side Key, Volume Key, and SIM Tray contain at least one recycled material.

[18] The Metal Frame (Case Front) of Galaxy S25+ and S25 contains a minimum of 20% recycled aluminum by weight.

[19] For more details and Samsung Care+ terms&conditions please visit: https://www.samsung.com/ca/offer/samsung-care-plus/

[20] Some conditions apply. Offer valid from January 22, 2025 at 1:00 PM EST to February 6, 2025 at 11:59 PM EST (“Offer Period”). Receive up to $550 trade-in promotional credit, in addition to the trade-in value when you trade in your old smartphone (the “Eligible Trade-In Product”) towards the purchase of an Eligible Galaxy S25 Series Smartphone (as listed in the table below) during the Offer Period. To qualify for the promotional credit, you must do the following during the Offer Period:

1. Complete the purchase of an Eligible Galaxy S25 Series Smartphone from a Samsung Experience Store in Canada, Samsung Shop App, or online at https://www.samsung.com/ca/;

2. Trade-in your Eligible Trade-In Product; and

3. For purchases online, ship the Eligible Trade-in Product within 21 calendar days of receiving the waybill to complete the trade-in process.* For in-store purchases, your Eligible Trade-In Product must be brought to the store for trade-in at the time of purchase of the Eligible Galaxy S25 Series Smartphone.

*For purchases made through the Samsung Shop App or online, you must apply the trade-in of the Eligible Trade-in Product at cart level using the trade-in tool, prior to checkout.

Eligible Galaxy S25 Series Smartphones:

Selection and availability may vary. While quantities last. No rain checks. No cash value. The minimum qualifying trade-in value of the “Eligible Trade-In Product” must be $0 as determined by the Service Provider’s device valuation software. The up to $550 trade-in promotional credit is based on completing the trade-in towards your purchase of an Eligible Galaxy S25 Series Smartphone as listed above. Offer is subject to change or cancellation without notice, cannot be combined with any other offer, and is available to Canadian residents only. Offer provided by Samsung Electronics Canada Inc. Please note: for trade-in transactions online at Samsung.com/ca if you do not send in your Eligible Trade-In Product within the prescribed time, or if the device condition differs materially from that which you have represented to be accurate using the Trade-In Tool, your trade-in transaction may be subject to a charge-back, in whole or in part, in accordance with the Trade-In Program Terms and Conditions of Use. The Eligible Trade-In Product can be traded-in in any condition to participate in this program provided that it: (i) is verifiable in accordance with its serial/IMEI number, (ii) was purchased in Canada; (iii) has a minimum qualifying trade-in value of $0 as determined by the Service Provider’s device valuation software; (iv) is owned by the customer; (v) the IMEI or Serial Number of the device can be validated and has not been removed, altered or defaced; and (vi) the device malfunction or damage, if any, is not due to (A) improper or intentional installation or removal of any parts or components, or (B) improper or intentional equipment modification.

[21] Some conditions apply. Offer valid from January 22, 2025 at 1:00 PM EST to February 6, 2025 at 11:59 PM EST (the “Offer Period”). Offer available at participating authorized Canadian retailers, Samsung Experience Stores in Canada, Samsung Shop App, and online at www.samsung.com/ca.

Purchase an Eligible Galaxy S25 Ultra Smartphone (as listed in the first table below) during the Offer Period and save 30% off the MSRP on your purchase of an Eligible Galaxy Watch Ultra Smartwatch (as listed in the second table below).

Eligible Galaxy S25 Ultra Smartphones:

Eligible Galaxy Watch Ultra Smartwatches:

While quantities last. No rain checks. Availability and selection may vary. Cannot be combined with any other offers or promotions except where expressly permitted. Open to Canadian Residents only. The Eligible Galaxy S25 Ultra Smartphone and the Eligible Galaxy Watch Ultra Smartwatch must be purchased on the same invoice to qualify for the promotion. Where you return only one of the bundled products, you will no longer be entitled to the bundle discount. If your Eligible Galaxy S25 Ultra Smartphone & Eligible Galaxy Watch Ultra Smartwatch is eligible for return in accordance with our terms and conditions of sale and returned, you will no longer be eligible for the discount amount applied to your transaction. If you wish to keep the Eligible Galaxy Watch Ultra Smartwatch purchased under this offer, but not the Eligible Galaxy S25 Ultra Smartphone, the difference between the current retail value and the promotional price you paid for the Eligible Galaxy Watch Ultra Smartwatch will be deducted from your total refund. All product(s) that are eligible for return will be subject to a restocking fee equal to 15% of the purchase price of the product(s), plus applicable tax, and delivery fees if charged will be nonrefundable. Products can be purchased separately at regular prices. Offer may be cancelled or changed at any time without notice.

© 2025 Samsung Electronics Canada Inc. All rights reserved. Samsung is a registered trademark of Samsung Electronics Co., Ltd. used with permission.

[22] Some conditions apply. Offer valid from January 22, 2025 at 1:00 PM EST to February 6, 2025 at 11:59 PM EST (the “Offer Period”). Offer available at participating authorized Canadian retailers, Samsung Experience Stores in Canada, Samsung Shop App, and online at www.samsung.com/ca.

Purchase an Eligible Galaxy S25 Series Smartphone (as listed in the first table below) during the Offer Period and save 30% off the MSRP on your purchase of an Eligible Galaxy Buds3 or Buds3 Pro (“Eligible Galaxy Buds”, as listed in the second table below).

Eligible Galaxy S25 Series Smartphones:

Eligible Galaxy Buds:

While quantities last. No rain checks. Availability and selection may vary. Cannot be combined with any other offers or promotions except where expressly permitted. Open to Canadian Residents only. The Eligible Galaxy S25 Series Smartphone and the Eligible Galaxy Buds must be purchased on the same invoice to qualify for the promotion. Where you return only one of the bundled products, you will no longer be entitled to the bundle discount. If your Eligible Galaxy S25 Series Smartphone & Eligible Galaxy Buds is eligible for return in accordance with our terms and conditions of sale and returned, you will no longer be eligible for the discount amount applied to your transaction. If you wish to keep the Eligible Galaxy Buds purchased under this offer, but not the Eligible Galaxy S25 Series Smartphone, the difference between the current retail value and the promotional price you paid for the Eligible Galaxy Buds will be deducted from your total refund. All product(s) that are eligible for return will be subject to a restocking fee equal to 15% of the purchase price of the product(s), plus applicable tax, and delivery fees if charged will be nonrefundable. Products can be purchased separately at regular prices. Offer may be cancelled or changed at any time without notice.

© 2025 Samsung Electronics Canada Inc. All rights reserved. Samsung is a registered trademark of Samsung Electronics Co., Ltd. used with permission.