“Samsung understands that a truly premium audio experience combines technical sound quality with how that sound feels throughout a user’s day,” said Ikhyun Cho, Corporate VP of Mobile Enhancement R&D Team, Mobile eXperience (MX) Business at Samsung Electronics. “With the Galaxy Buds4 series, our design philosophy was uncompromising, providing all-day comfort without sacrificing audio performance, because these are what consumers value most. We engineered our most powerful Hi-Fi audio and our most secure, ergonomic fit to enhance one another, delivering the best listening experience we’ve ever created.”

Computational Design Optimized for Enhanced Stability and All-Day Comfort

With the Buds4 series, Samsung has established the identity of the Buds blade design, a computational design achievement based on hundreds of millions of global ear data points and over 10,000 simulations[1]. The Buds4 series features an ultra-sleek, ergonomic fit with smaller[2], better-fitting earbud heads to deliver a more secure, comfortable experience during all-day wear. The new stabilized blade includes a premium metal finish and an engraved pinch control[3] area to help users easily locate and adjust settings. Additionally, the new transparent clamshell-type cradle makes storage and charging more intuitive and convenient — while also highlighting the refined blade design to deliver a stylish, high-quality listening experience on the go.

Galaxy Buds4 Pro and Buds4 offer distinct design architectures to meet different needs. Galaxy Buds4 Pro features a canal-fit design that combines ultimate sound with maximum functionality. The open-fit design of the Galaxy Buds4 delivers a comfortable, user-friendly audio experience. Customers also have the option to choose from several distinct colourways, with Galaxy Buds4 Pro and Buds4 available in White and Black with a refined matte finish

Superior Hi-Fi Sound with Innovative Hardware Updates

Larger speakers offer better sound quality, and Buds4 Pro introduces a new wider woofer, featuring a new design that makes efficient use of space. By maximizing the vibration area and minimizing the speaker’s edge, the wider woofer increases the effective speaker area by almost 20%[5] compared to the previous generation without sacrificing wearability. Combined with the tweeter, these features deliver natural, immersive audio with clean bass and rich treble that supports 24-bit/96kHz audio[6] — ultimately delivering high-fidelity sound true to the original recording. These hardware enhancements capture everything from the high, resonant sounds of violins to the deep, throaty pulses of double basses — details that were difficult to reproduce in earlier generations The two-way speaker is strategically placed on the upper side of the metal finish to maximize Active Noise Cancellation functionality while minimizing feedback from wind and other external factors.

Maximized Audio Experiences with Enhanced Adaptive EQ and ANC

Galaxy Buds4 series offer software updates that build on powerful adaptive sound capabilities users have come to love in previous Buds generations. Enhanced ANC can tune out loud noise from heavy transit sounds to everyday background noise, ensuring an immersive audio experience that adapts to changing environments. For example, when commuting on a bus, train or airplane, Buds4’s enhanced Active Noise Cancellation reduces low-frequency engine and road noise while maintaining rich, balanced sound — allowing users to focus on music, podcasts or calls without distraction.

Enhanced Adaptive ANC/EQ[7] allows for full media immersion, minimizing noise leakage by analyzing the wearing conditions and unique ear shape of each user. Alongside dynamic frequency adjustments, this feature applies optimal ANC algorithms in real time for peak noise-cancelling performance so users can enjoy fine-tuned sound experiences tailored to their individual needs.

When it’s time to make a phone call, Super Clear Call[8] utilizes super wideband call technology and machine learning models trained for noise reduction and voice enhancement to provide ultra-clear call quality and double the bandwidth of conventional Bluetooth calls. Whether users are cheering at a baseball game, dining in a bustling restaurant, or spending time with their children at the playground, their voice remains crisp and clear, ensuring they sound as if they were speaking face-to-face.

An Enriched Galaxy Ecosystem Experience

For Galaxy users, the Buds4 series introduces integrations that enhance the Galaxy ecosystem experience. Users can initiate AI agents[9] — including Bixby, Google Gemini and Perplexity — with hands-free and voice controls, helping users stay engaged with their surroundings while maintaining control over their audio experience. Buds4 Pro allows users to access AI features without reaching for their phones, making it easier to integrate AI into their everyday routines.

Galaxy ecosystem users can enjoy simple Buds setup.[12] Just by opening the cradle — without having to install the Galaxy Wearable app — Galaxy users can easily connect their Buds to their phone or tablet. Through the Buds shortcut menu or in the Quick Panel, users can control and customize the volume or EQ for the optimal sound experience.

Buds4 Pro also includes Head Gesture[13] controls to manage calls and engage with Bixby, allowing users to perform actions hands-free. Along with voice commands, hands-free controls such as these allow users to navigate their day without distraction, ensuring their daily activities remain seamless and uninterrupted.

Availability

The Galaxy Buds4 series, launching with the Galaxy S26 series, is available for pre-order in select markets starting today, with general availability starting March 11, 2026.

To learn more about the Galaxy Buds4 series, please visit: http://www.samsung.ca/galaxy-buds4-series/.

Promotional offers

Bundle offers

Canadians who pre-order and complete their purchase of an eligible Galaxy Buds4 Series device between February 25, 2025, and March 10, 2026 and get a bonus Magnet Wireless Charger[14]. Terms and Conditions apply.

Galaxy Buds4 Series Specifications

[1] Based on global ear data research conducted by Samsung Design Innovation Center.

[2] Applies to Galaxy Buds4 only.

[3] Galaxy Buds are available to connect as Bluetooth Audio regardless of OS, but to configure advanced settings on the Galaxy Wearable app, Galaxy Buds must be paired with a smartphone with Android 10.0 or above and a minimum of 1.5GB of memory.​ Advanced settings on the Galaxy Wearable app include Noise Control, Adaptive EQ, Pinch Control and software update. ​Some features are only available on compatible Samsung Galaxy smartphones.​

[4] Colours may vary by region and carrier

[5] The exact number is 19.8%.

[6] Users can enable Ultra High Quality (UHQ) audio in the Buds4 Pro Settings, navigating to Sound Quality in the main menu and Advanced Quality Options in Effects. Ultra High-Quality Audio up to 24bit / 96kHz is available on Galaxy S24 series, Galaxy S23 series, Galaxy Z Fold6, Galaxy Z Flip6, Galaxy Z Fold5, Galaxy Z Flip5 and Galaxy Tab S9 series with  One UI 6.1.1 or above. Additional devices may be supported in the future.

[7] Available on Buds4 Pro.

[8] Super Clear Call (Super Wideband call) is available on Galaxy devices with One UI 6.1.1 or above. Additional devices may be supported in the future.​ Super Wideband (SWB) is available regardless of the Call App. SWB may not be supported depending on the mobile network between devices.​

[10] Bixby service availability requires Samsung Account login and data connection. Available functions and features may vary by country, region, and language.

[11] Gemini is a trademark of Google LLC. Results for illustrative purposes. Requires internet connection and Google Account login. Service availability may vary by country, language, device model. Works on compatible apps. Features may differ depending on subscription and results may vary. Set up may be required for certain functions or apps. Accuracy of results is not guaranteed.

[12] Requires a compatible Samsung Galaxy device, Internet connection, and Samsung account.​

[13] Head Gesture is off by default. Users can turn on Head Gestures through the Galaxy Wearable app.

[14] Some conditions apply. Offer valid from February 25, 2026 at 12:00 AM EST to April 2, 2026 11:59 PM EST (the “Offer Period”). Offer available on the Samsung ShopApp, at Samsung Experience Stores in Canada, and online at www.samsung.com/ca.

Complete the purchase of any Eligible Samsung Galaxy Buds (as listed in the first table below) during the Offer Period and get an Eligible Samsung Galaxy Accessory (as listed in the second table below) as a bonus.

Eligible Samsung Galaxy Buds:

Eligible Samsung Galaxy Accessory:

While quantities last. No rain checks. Availability may vary. Offer is not stackable with other bundle offers. If you return the Eligible Samsung Galaxy Buds purchased pursuant to this offer, you are no longer eligible for the free Eligible Samsung Galaxy Accessory. If your Eligible Galaxy Watch6 Eligible Samsung Galaxy Buds & Eligible Samsung Galaxy Accessory is eligible for return in accordance with our terms and conditions of sale and returned, you will no longer be eligible for the discount amount applied to your transaction. Any return of the Eligible Samsung Galaxy Buds must include the Eligible Samsung Galaxy Accessory. If you wish to keep the Eligible Samsung Galaxy Accessory purchased under this Offer, but not the Eligible Samsung Galaxy Buds, the MSRP for the Eligible Samsung Galaxy Accessory will be deducted from your total refund for the Eligible Samsung Galaxy Buds that is returned. Cannot be combined with any other offers or promotions except where expressly permitted. The offer is open to Canadian residents only. All product(s) that are eligible for return will be subject to applicable tax, and delivery fees if charged will be nonrefundable. Products can be purchased separately at regular prices. Offer may be cancelled or changed at any time without notice.

[15] Actual battery life may vary and depend on usage conditions such as function settings, playback file type, and Bluetooth signal strength. Play time may vary based on settings.

[16] May vary depending on the availability of the pairing device.

[17] May vary depending on the availability of the pairing device.

[18] IP rated for submersion in up to 3 feet of fresh water for up to 30 minutes (charging case is not water resistant). Not advised for beach or pool use. If the earbuds or user’s hands are wet, they must be dried thoroughly prior to handling. Damaged earbuds are not guaranteed to be water resistant.

The Galaxy S26 series was engineered with Samsung’s most advanced capabilities working together as one: incredible performance, a top-tier camera system and Galaxy AI. This provides a strong foundation that gives Galaxy S26 users the confidence to depend on their phone throughout the day without compromising security or privacy.

Building on Samsung’s decades of innovation in display technology, Galaxy S26 Ultra introduces the world’s first built-in Privacy Display for mobile phones to unlock a new class of display experiences and reinforce Samsung’s commitment to privacy. Galaxy S26 Ultra also delivers a customized chipset and upgraded thermal management that enable faster and more powerful AI — all wrapped up in the slimmest Ultra yet.

Together, these capabilities allow the Galaxy S26 series to deliver the most powerful Galaxy experience yet.

“We believe AI should be something people can depend on every day, designed to work consistently for everyone and without the need for expertise,” said TM Roh, Chief Executive Officer, President, and Head of Device eXperience (DX) Division at Samsung Electronics. “With the Galaxy S26 series, we focused on making AI feel effortless, working quietly in the background so people can focus on what matters.”

Powerful Performance Designed Around Everyday Use

Engineered for all-day performance, the Galaxy S26 series is built on the most powerful hardware ever on a Galaxy S series, powered by a customized chipset. Across the line-up, the Galaxy S26 series is engineered for AI performance, power efficiency and thermal management, ensuring demanding tasks run smoothly and consistently, so users can rely on their device when it matters.

On Galaxy S26 Ultra, a customized mobile processor — Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy[2] — delivers the best performance ever in the Galaxy S26 class with significant gains across CPU, GPU, and NPU to support faster, smoother experiences that keep up with the user throughout the day.

A CPU performance increase of up to 19%[3] means Galaxy S26 Ultra responds more quickly and handles complex workloads intelligently, even when multiple tasks are running at once. A 39% improvement in NPU performance powers always-on Galaxy AI features that run seamlessly, allowing users to move between tasks smoothly. A 24% boost in GPU performance delivers richer visuals and more fluid gameplay.

To sustain this level of performance, Galaxy S26 Ultra introduces a redesigned Vapor Chamber with thermal interface material positioned along the sides of the processor, allowing heat to spread more efficiently across a larger surface area. This improves[4] heat dissipation to keep the device cool and consistent, even during demanding activities such as gaming and video capture. To support all-day use, Galaxy S26 Ultra also brings Super Fast Charging 3.0, minimizing downtime by reaching up to 75% charge in just 30 minutes[5].

Embedded into the processor, Samsung’s proprietary technologies enhance visual performance. ProScaler[6] improves image scaling so photos and videos appear richer and clearer at a glance by sharpening text and fine detail while smoothing textures. Additionally, Samsung’s mobile Digital Natural Image engine (mDNIe) delivers more subtle and lifelike colours thanks to image processing with four times the precision compared to the previous generation.

Taken together, these advancements deliver dependable all-day performance, making every action feel effortless.

Galaxy’s Cutting-Edge Camera System

The Galaxy S26 series brings the same focus on intuitive interaction to creativity and productivity, delivered through Galaxy’s cutting-edge camera system. With an approach that integrates capturing stunning photos and videos, editing and sharing into a single, seamless experience, creativity feels more natural and accessible even without professional tools or technical knowledge.

On Galaxy S26 Ultra, wider camera apertures[7] allow more light to reach the sensor, delivering clearer photos with richer details in low-light conditions, even when zoomed in. Enhanced Nightography Video[8] keeps footage clearer and more vibrant even in dim scenes, whether capturing concerts indoors or recording moments around a campfire after sunset. Video capture is further enhanced with upgraded Super Steady[9] capabilities, which add a horizontal lock option for greater stability and to make consistent framing easier to achieve, even with bumpy trails or fast-paced activities. Galaxy S26 Ultra is the first Galaxy device to support APV, a new professional-grade video codec designed to deliver efficient compression for high-quality production workflows. Optimized for advanced creators, it ensures excellent video quality that stays true even after repeated editing.

Improvements to the AI ISP[10] now extend to the selfie camera, capturing more natural skin tones and finer detail in mixed lighting.

Editing photos and videos is just as easy and straightforward, with AI-powered tools built into familiar workflows so users can make changes quickly and unlock their creativity without design expertise.

With the upgraded Photo Assist[11] suite, users can simply describe what they want to change in their own words. Changing the scene from day to night is just a matter of asking. It can also add to images and restore missing parts of objects like a bite taken out of a cake. Personal details, such as a spill on clothing, can also be cleaned up with Galaxy AI’s new ability to change outfits in photos. Edits can now be made continuously, reviewed step by step, and easily adjusted or undone along the way, making the process feel fluid rather than final.

Creative Studio[12] builds on this simplicity by bringing creation and customization into one integrated space, making it easy to act on ideas when inspiration strikes. Starting from a sketch, photo or prompt, users can quickly turn ideas into polished visuals — from stickers and invitations to personalized wallpapers — and refine or share them without switching tools or interrupting creative flow.

The Galaxy S26 series also simplifies frequent visual tasks with AI-powered tools like Document Scan, which removes distortions and distractions such as creases or fingers to deliver clean scans instantly. Multiple images can be organized automatically into a single PDF, making it easy to digitize receipts, forms or notes.

Our Most Intuitive Galaxy AI Experience Yet

The Galaxy S26 series is designed to make frequently used experiences feel straightforward and user-friendly, with Galaxy AI reducing the steps between intent and action. It works more proactively and seamlessly on the user’s behalf based on context, surfacing the right support at the right moment and automating tasks with minimal manual input. As the technology handles tasks in the background, users can focus on the results.

With Now Nudge[13], timely and relevant suggestions help users stay in the flow without being distracted. If a friend asks for photos from a recent trip, Galaxy S26 automatically suggests photos from the Gallery, removing the need to search through albums or switch between apps. When receiving a message about a meeting, Galaxy S26 can recognize related Calendar entries and check for conflicts.

On the Galaxy S26 series, Now Brief[14] has become more proactive and personalized[15]. It brings up timely reminders for important events – from reservations to travel updates – based on personal context, helping users stay organized throughout the day.

Searching for information is also easier than ever. Circle to Search with Google[16] on the Galaxy S26 series has been upgraded with enhanced multi-object recognition, so users can now explore more deeply on multiple parts of an image at once. If users spot a look they love, the feature also identifies everything from the jacket to the shoes, all in one search.

Galaxy S26 series features an upgraded Bixby[17] as a conversational device agent, making it more intuitive and easier than ever to interact with Galaxy devices. Users can navigate their devices and adjust settings using natural language, without the need for exact terminology or commands.

Alongside Bixby, Galaxy S26 series integrates other AI agents, including Gemini and Perplexity. Once set up, tasks can be completed with a single button press or voice prompt. Galaxy S26 can also handle multi-step tasks in the background, streamlining the process on the user’s behalf. For example, with Gemini, booking a taxi[18] is as simple as asking, reviewing the details and tapping confirm. These agents support tasks such as searching and carrying out complex tasks seamlessly across apps through natural interaction.

Together, these proactive, personalized and adaptive experiences lay the foundation for more agentic AI experiences — setting the stage for Galaxy devices to become trusted companions that understand and anticipate user needs.

Layers of Protection in the Age of AI

As mobile experiences become more personalized thanks to AI, protecting user privacy becomes even more critical. Samsung builds protection into every layer of Galaxy S26, keeping personal data secure while giving users transparency and control over how their information is used.

Galaxy S26 Ultra introduces privacy at the pixel level with the mobile industry’s first built-in Privacy Display^[19], a breakthrough in display technology that fundamentally changes how privacy can be protected on a phone. Designed for everyday situations such as commuting on transit, cafés and shared environments, Privacy Display goes beyond — hardware and software working as one to protect privacy without compromising the viewing experience.

By controlling how pixels disperse light, the display keeps content clear, bright and comfortable for the user in everyday use, while limiting what others can see. Unlike traditional stick-on privacy films, Galaxy’s integrated Privacy Display preserves full viewing quality from all directions when off, and limits visibility for others from side viewing angles when activated, even when switching between portrait and landscape orientation.

Users can customize Privacy Display when activated to adjust privacy levels depending on the situation. Partial Screen Privacy intelligently limits visibility for notification pop-ups, while Maximum Privacy Protection further obscures side views for added discretion, all with minimal impact on power or usability.

The Galaxy S26 series also brings smarter software safeguards that work quietly in the background. AI-powered Call Screening^[20] identifies unknown callers and summarizes intent, making it easier to safely manage calls. Privacy Alerts use machine learning to proactively notify users in real time when apps with device admin privileges unnecessarily attempt to access sensitive data, such as precise location, call logs or contacts. These alerts help users quickly understand when apps are seeking deeper access, so they can manage permissions with greater clarity and control.

Private Album, built directly into Gallery, lets users easily hide selected photos and videos without creating a separate folder or signing into a Samsung Account. To stay ahead of emerging threats, Galaxy S26 also extends Samsung’s innovation in post-quantum cryptography (PQC) to critical system processes, including software verification and firmware protection, strengthening device integrity for the future.

New updates to Knox Matrix further strengthen protection across connected Galaxy devices, adding PQC-enabled end-to-end encryption for more services such as eSIM transfers and clearer visibility into firmware update status across the ecosystem through Security Status of Your Devices.

These experiences are supported by Samsung Knox, the multi-layer security platform that protects Galaxy devices. For on-device Galaxy AI, Personal Data Engine (PDE) enables context-aware, personalized AI experiences. To keep this process safe, Knox Enhanced Encrypted Protection (KEEP) encrypts each app’s data, while Knox Vault adds a physical layer of protection that isolates sensitive data inside its own secure hardware. Together with settings that let users choose how AI features operate, Galaxy S26 combines hardware and software to deliver a comprehensive, system-wide approach designed to keep personal data protected.

These updates build on Galaxy’s existing security and privacy portfolio which includes Auto Blocker, Theft Protection, Private Sharing, Secure Wi-Fi and more. These layers of protection are designed to give users greater transparency, choice and control through Samsung’s continued mobile security innovation in the age of AI.

Galaxy S26’s ease of use continues even when the phone is out of reach. The new Galaxy Buds4 series is a natural companion to Galaxy S26, extending everyday experiences beyond the phone while delivering rich and immersive Hi-Fi sound. When Galaxy S26 is paired with Galaxy Buds4, interactions can continue naturally in moments when using hands isn’t practical. Users can activate AI agents^[21] with their voices, manage calls through simple Head Gestures^[22] on Buds4 Pro, and stay connected without breaking their flow.

Availability

Galaxy S26 Ultra, S26+ and S26 will be available for pre-order starting on February 25. The Galaxy S26 series features a unified design language across all models, with shared colour options including Cobalt Violet, , Black and Sky Blue^[23] alongside the Samsung.com-exclusive^[24] Pink Gold and Silver Shadow.

For added peace of mind, Samsung Care+^[25] offers comprehensive coverage optimized to users’ device needs, including fast repairs for accidental damage, extended warranty, and certified expert support available both at home and abroad. This ensures a seamless mobile lifestyle and provides lasting protection that safeguards the value of Galaxy devices.

Learn More.

Pre-Order Offers

• Galaxy S26 Series: Save up to $1,600 on Galaxy S26 Ultra. With an eligible trade-in, up to $200 promo code offer (MYS26) and double the storage, on us (Save $280 on 512GB). Pay as low as $24.17/mo. Offer ends March 10, 2026. Pre-order now.
• Galaxy S26 Series + Galaxy Buds4: Get a Galaxy Buds4 Series and Magnet Wireless Charger bundle for as low as $213 with the purchase of a Galaxy S26 Series. Offer ends March 10, 2026. Pre-order now.
• Buds4 Standalone: Get a Galaxy Buds4 Series and Magnet Wireless Charger bundle for as low as $250. Power up your Galaxy experience. Offer ends March 10, 2026. Pre-order now.
• SC+: Save up to 25% on Samsung Care+ with the purchase of a Galaxy S26 Series. Keep it protected with expert care. (Savings value of $94). Offer ends March 10, 2026. Pre-order now.
• NEW Annual Upgrade Program: Lets you get the latest Galaxy device every 12 or 24 months. The more affordable way to buy Galaxy. Pay as low as $29.77/mo on a Galaxy S26 (512GB) when you enroll. Offer ends March 10, 2026.

SPECIFICATION TABLE

*Specifications may vary by market.

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

[1] Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier.

[2] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.

[3] AP performance improvements shown compared to Galaxy S25 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[4] Vapor Chamber performance improvements shown compared to Galaxy S25 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[5] Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4,855 mAh for Galaxy S26 Ultra.

[6] ProScaler feature is supported on Galaxy S26+ and S26 Ultra models. Image quality can be enhanced up to QHD+, depending on the screen resolution setting of the device.

[7] 47% more light on 200MP Wide camera and 37% on 50MP Telephoto (5x Optical Zoom) camera on Galaxy S26 Ultra. Brightness improvements shown are compared to Galaxy S25 Ultra.

[8] Results may vary depending on lighting conditions and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[9] Super Steady results may vary depending on editing method and/or shooting conditions.

[10] Results may vary depending on lighting conditions and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[11] Photo Assist may require a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[12] Creative Studio feature requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. The accuracy and reliability of the generated output is not guaranteed. Sticker sets only compatible with Samsung Keyboard and can only be shared via Quick Share feature with other Galaxy devices that have One UI 5.0 or later installed and Quick Share app version 13.8.50.x or later.

[13] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region, and language. Text message prompts currently available with Samsung Messages and certain third-party messaging apps including Google Messages and Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed.

[14] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. The description of photos provided by moments may not align with the user’s intent. Notifications must be switched on to be used as the recalled data. Recalled data available from supported app notifications, Messages, Gmail and Samsung Wallet and data collected from Gmail is only applicable if the user consents to Personal Data Intelligent’s Gmail read permission. Recalled data for reservation details only available from reservation confirmation messages.

[15] Compared to previous models.

[16] Circle to Search is a trademark of Google LLC. Results for illustrative purposes only. Available on select devices and internet connection required. Works on compatible apps and surfaces. Result may vary depending on visual matches. Check responses for accuracy.

[17] Bixby service availability requires Samsung Account login and data connection. Available functions and features may vary by country, region, and language. Bixby only recognizes certain accents and dialects of English (UK), English (US), English (India), French (France), German (Germany), Italian (Italy), Japanese (Japan), Korean (South Korea), Mandarin Chinese (China), Portuguese (Brazil), Spanish (Spain), and Spanish (Latin America). Other supported languages may be added in the future. Not all accents, dialects, and expressions may be recognized, and actual performance may vary depending on pronunciation, voice level, and the surrounding environment. Use of Bixby may be limited in certain situations such as when recording media (Video/Game/Voice), during calls, Maximum Power Saving mode, Emergency mode and Samsung Kids. Service availability may vary by country/service provider/language/device model/OS version. Bixby controls selected apps, other apps to be supported. To control SmartThings enabled devices with Bixby, first connect the devices to the SmartThings app. For more information, visit the SmartThings website (www.samsung.com/smartthings).

[18] Availability may vary by country, region, language device model, OS/One UI version.

[19] Privacy Display feature controls the screen’s viewing range to limit peripheral vision. Some changes in image quality may occur outside the viewing range. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information.

[20] Call Screening feature for Call Assist may vary by country, region and language. Feature may need to be manually activated in select regions.

[21] AI features require compatible Samsung Galaxy phone.

[22] Head Gestures is off by default. User can turn on Head Gestures through the Galaxy Wearable app.

[23] Colour availability may vary depending on country or carrier.

[24] Exclusively available on Samsung.com.

[25] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/.

As AI rapidly becomes the new user interface, it’s redefining our relationship with technology. No longer just a collection of apps and tools, the smartphone is evolving into a smart companion that understands user intent and responds in real time. This transformation moves us from reaction to anticipation – where, as AI becomes the UI, intent becomes instant.

The next-generation Galaxy devices are being reimagined around a new AI-powered interface, supported by breakthrough hardware built to unlock their full potential. This future is already unfolding, and the best of Galaxy AI and Samsung craftsmanship is about to be unveiled.

On July 9, 2025 Samsung Electronics will host Unpacked in Brooklyn, New York – a borough with an extraordinary spirit and a distinctive history. Brooklyn is where visionary thinking and bold ideas shape the future, so it’s only fitting that Samsung unveils the latest and greatest additions to the Galaxy portfolio in a place known for its culture, creativity, and collaboration. The event will be streamed live on Samsung.com, Samsung Newsroom, and Samsung’s YouTube channel beginning at 10 a.m. EST, 3 p.m. BST, and 4 p.m. CET.

Stay tuned and make sure to visit news.samsung.com/global for all upcoming teasers, trailers and updates ahead of Unpacked 2025.

Save Special Moments in Videos as GIFs

▲ AI Select can isolate a specific moment in the middle of video to be downloaded as a GIF.

Sometimes there can be a certain moment in the middle of a video you’re watching that you simply want to save separately or watch on repeat. Downloading the whole video, finding that exact part and editing it, however, can be quite a time-consuming task. Whether you want to capture a warm moment with your family to cherish the memory or analyze your golf swing in detail to practice over and over again, AI Select can get the job done. While watching the video, simply open the quick panel, tap the AI Select icon and save the desired portion as a GIF.

Scan What’s in Your Fridge, Receive Recipe Recommendations and Save Them as a Samsung Note

▲ The Galaxy S25’s AI analyzes the contents of a refrigerator and recommends recipes[1].

For those who enjoy cooking, there’s nothing more exciting than trying out a new recipe. When you’re out of ideas for what to cook, the Galaxy S25 series can be just the solution you need. Use the camera to snap a photo of what’s in your fridge, and Galaxy AI will analyze the items, recommend recipes and thoroughly guide you through the cooking process so you can transform ordinary ingredients into extraordinary dishes.

Enter Some Text and Watch Galaxy AI Draw a Masterpiece

▲ Drawing Assist[2] generates an image of a cat watching fireworks using text input.

With visual content increasing in importance by the day, the tough job of synthesizing and producing high-quality images in bulk has never been in higher demand. It’s only natural to imagine a dream world where AI could dramatically streamline the workload by generating all kinds of vivid images based on text you’ve typed. That world is no longer an imagination with the Galaxy S25 series’ Drawing Assist. With Drawing Assist, anyone can easily create stunning images using simple text input. For example, typing “watching fireworks” after drawing a very rough sketch of a cat with your finger or an S Pen and will generate images of a cat watching fireworks in a variety of styles, including illustrations and 3D images. These images can then be used for social media content, visual training materials, presentations, and more.

[1] Requires internet connection and Google Account login. Service availability may vary by country, language, device model. Works on compatible apps. Features may differ depending on subscription and results may vary. Set up may be required for certain functions or apps. Accuracy of results is not guaranteed.

Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

[2] Drawing Assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

Find the Best Flight Deals, Share With Friends and Save Onto Samsung Notes in an Instant

▲ Galaxy AI searches for flight tickets online and seamlessly sends the results to friends[1].

Let’s say you’re planning a trip from San Francisco to New York City with a friend. The process would normally take a lot of time and effort to compare flights online, find the best deals and coordinate schedules. It’s a different story, however, with Galaxy AI. All you need to say is “Find direct flights to New York City and send them to Tony Kim,” and Galaxy AI will search for the best flight deals in real time and send the results to your friend Tony in one smooth, continuous action. It can also save those flight search results onto Samsung Notes so you can refer to them whenever you wish. In other words, Galaxy AI seamlessly moves across apps to carry out commands and make your trip planning much easier.

Translate Menus, Receive Recommendations and Order With Confidence at Restaurants Abroad

▲ Galaxy AI translates a restaurant[2] menu and recommends dishes under 50 euros.

Trying out the local cuisine is one of the most enjoyable parts of traveling, but language barriers can sometimes prove to be quite an issue when ordering at a restaurant. That issue, however, is no longer a concern with Galaxy AI. Suppose you’re at a restaurant in Paris and the menu is all in French. Press the side button on your Galaxy S25 and simply say, “Scan the menu and recommend me something under 50 euros.” The smartphone will instantly translate and recommend menu items under your budget. Go even further by telling Galaxy AI to order that recommended menu in French and soon, you’ll realize that communicating with a waiter in Paris is nothing to fret about.

Dig Up That One Photo You Thought You’d Never Find

▲ Galaxy AI searches through your Samsung Gallery via voice command to find the photo you’re looking for[3].

When returning home from a trip abroad, you’ll often find yourself looking through thousands of photos to relive the excitement and memories. Don’t worry if you can’t find that one picture in the sea of photos saved in your Samsung Gallery because the Galaxy S25 series will come to the rescue. Simply say, “Find that photo of me eating pizza with my friends in Seoul last year,” and Galaxy AI will recognize your voice to then show you photos of that one pizza night in Seoul you enjoyed with your friends last year.

Erase Unwanted Objects and Noise in the Background To Perfect Your Photos and Videos

▲ Galaxy AI removes unwanted objects and people in the background of an image in your Samsung Gallery.

Suppose you come across a small problem while organizing your photos from a recent trip to the beach: the photos you took with the sun setting in a brilliant blaze boast a beautiful background and perfect composition, but captured other tourists in the frame besides yourself. This is precisely when the Galaxy S25 series’ Generative Edit[4] comes in handy. Click on Galaxy AI in the Samsung Gallery, select the unwanted objects or people you want to erase, and Galaxy AI will remove them with precision, right down to their shadows.

Video editing features have evolved as well. Audio Eraser[5] can analyze the audio in a video to then isolate and delete unwanted sounds in the background. This automatic removal of unwanted noise can be useful for videos recorded in all kinds of situations, from travel and events to interviews and more, as users no longer need to waste time on complex audio editing.

[1] Requires internet connection and Google Account login. Service availability may vary by country, language, device model. Works on compatible apps. Features may differ depending on subscription and results may vary. Set up may be required for certain functions or apps. Accuracy of results is not guaranteed.

[2] Gemini Live feature requires internet connection and Google Account login. Service availability may vary by country, language, device model. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts. Only available to users 18 years or older. Accuracy of results is not guaranteed.

[3] Accuracy of results is not guaranteed

[4] Generative Edit feature for Photo Assist requires a network connection and Samsung Account login. Editing with Generative Edit may result in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[5] Results may vary per video depending on how sounds present in the video. Samsung Account login required. Certain types of sound can be detected such as voices, music, wind, nature, crowd and noise. The actual sound detection may vary depending on audio source, and the condition of the video. Accuracy of results is not guaranteed.

Samsung Electronics Co., Ltd. and Corning Incorporated (NYSE: GLW) today announced that the Galaxy S25 Ultra will feature Corning® Gorilla® Armor 2, the industry’s first scratch-resistant, anti-reflective glass ceramic cover material for mobile devices. Galaxy S25 Ultra showcases this revolutionary innovation on its front display, marking an impressive milestone in mobile display technology.

Gorilla Armor 2 is an evolutionin glass ceramic technology, combining superior toughness with excellent clarity on a smartphone display. Gorilla Armor 2 offers great durability compared to other glass ceramic materials. In Corning lab tests, Gorilla Armor 2 survived drops of up to 2.2 meters on a surface replicating concrete while alternative glass ceramic materials failed when dropped from one meter. Devices equipped with Gorilla Armor 2 are prepared to withstand the rough and unpredictable nature of daily life[1].

Samsung’s choice to incorporate Gorilla Armor 2 into Galaxy S25 Ultra underscores the enduring collaboration between Samsung and Corning and the two companies’ shared commitment to innovation and customer satisfaction.

“The Galaxy S25 Ultra represents significant progress toward providing our users with the most resilient mobile experience yet,” said Kwangjin Bae, EVP and Head of the Mechanical R&D Team of Mobile eXperience Business at Samsung Electronics. “Our partnership with Corning continues to push boundaries in display performance, ensuring that we meet the evolving needs of consumers worldwide.”

Equipped with anti-reflective properties, Gorilla Armor 2 dramatically reduces surface reflections in both indoor and outdoor ambient settings and enhances the display contrast ratio, providing an exceptional user experience in various lighting conditions.

“Samsung and Corning have a long history of collaborating to provide consumers with the most advanced and innovative technologies,” said David Velasquez, Vice President and General Manager, Corning® Gorilla® Glass. “With Gorilla Armor 2, we offer consumers an unparalleled user experience with optically advanced and the most durable cover material ever used on a Galaxy device.”

About Corning Incorporated

Corning (www.corning.com) is one of the world’s leading innovators in materials science, with a 170-year track record of life-changing inventions. Corning applies its unparalleled expertise in glass science, ceramic science, and optical physics along with its deep manufacturing and engineering capabilities to develop category-defining products that transform industries and enhance people’s lives. Corning succeeds through sustained investment in RD&E, a unique combination of material and process innovation, and deep, trust-based relationships with customers who are global leaders in their industries. Corning’s capabilities are versatile and synergistic, which allows the company to evolve to meet changing market needs, while also helping its customers capture new opportunities in dynamic industries. Today, Corning’s markets include optical communications, mobile consumer electronics, display, automotive, solar, semiconductors, and life sciences.

[1] Performance of Corning® Gorilla® Armor 2 may not be the exactly same with the performance of Gorilla Armor 2 adopted on Galaxy S25 Ultra. Performance claims for Corning® Gorilla® Armor are based on Corning’s internal lab testing. Actual performance may vary.

Samsung Electronics Co., Ltd. today unleashed the Galaxy S25 Ultra, Galaxy S25+ and Galaxy S25, beginning a new era of mobile AI with the most natural and context-aware mobile experiences on Galaxy. Introducing a true AI companion, the Galaxy S25 series is the first step in Samsung’s vision to change the way users interact with their phone – and with their world. Samsung’s latest flagship phones take Galaxy AI[1]capabilities to the next level with robust, on-device AI processing, while supercharging Galaxy’s powerful camera with the next-gen ProVisual Engine, and delivering exceptional performance powered by Qualcomm’s Snapdragon^® 8 Elite for Galaxy.

“The greatest innovations are a reflection of their users, which is why we evolved Galaxy AI to help everyone interact with their devices in a way that feels natural and effortless,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “Galaxy S25 series opens the door to a true AI OS and a fundamental shift not just in how we use technology, but in how we live our lives.”

The Most Intuitive and Effortless Mobile Interactions on Galaxy Yet

With One UI 7, the Galaxy S25 series becomes a true AI companion that understands the context of your needs and preferences and provides personalized AI experiences . It’s the starting point of a shared vision with Google to reshape Android into the world’s first AI-integrated OS, open to developers and partners who are helping to create a truly inclusive AI ecosystem.

By integrating multimodal capabilities, Galaxy S25 interprets text, speech, images and videos, enabling interaction that feels as natural as speaking to a friend. With upgraded Circle to Search[2] and AI Select, perform actionable searches with context-sensitive suggestions for next steps. There’s no need to switch between apps just to share a GIF or save event details.

Galaxy S25 also represents a breakthrough in natural language understanding, making everyday interactions easier. Just ask, and intuitively find a specific photo in Gallery or adjust the size of display fonts in Settings.

One press of the side button activates Gemini to perform seamless actions across apps in Samsung and Google apps, plus third-party apps such as Spotify and WhatsApp. For example, find your favorite sports team’s season schedule and add it to your calendar with a single voice command.

These intuitive interactions are elevated by expansions to Galaxy AI’s popular tools for communication, productivity and creativity. Galaxy S25 keeps calls organized with on-device AI transcription and summary. Writing Assist features such as translation can be enabled on any screen showing text. Drawing Assist[3] unlocks fresh ways to bring ideas to life through combinations of sketches, text or image prompts.

Hyper-personalized Experiences with Privacy Secured

In the era of AI, personalization goes hand-in-hand with privacy. On Galaxy S25, the Personal Data Engine powers personalized AI features[4] by analyzing your data to deliver highly tailored experiences that reflect your preferences and usage patterns. These insights are applied across multiple apps, enabling tailored experiences such as searching for an old photo in the Gallery using natural language, or being guided through the day with Now Brief[5], which offers timely suggestions accessible via Now Bar[6] on the lock screen. All personalized data is kept private, with the encryption key securely stored in Knox Vault. Combined with enhanced on-device processing capabilities, this creates a powerful, protected AI experience that is unique to Galaxy[7].

One UI 7 is  introducing an extra, fortified layer of device protection designed for the age of AI and hyperconnectivity. Additional updates include an updated Auto Blocker, added Maximum Restrictions settings, enhanced Theft Protection, and a new Knox Matrix dashboard to monitor the security status across a connected device ecosystem.

Galaxy’s Most Powerful Performance Ever

The Galaxy S25 series is powered by the Qualcomm Snapdragon^® 8 Elite for Galaxy. As Samsung’s most powerful chipset, customized for Galaxy, it delivers a performance boost of 40% in NPU, 37% in CPU and 30% in GPU[8]. This power fuels the Galaxy S25 series’ ability to process more AI experiences on-device, including previously cloud-based AI tasks such as Generative Edit[9].

For the first time, Samsung has integrated proprietary innovations into the chipset. ProScaler[10] uses advanced, efficient AI image processing to achieve a 40% improvement[11] in image accuracy, while Samsung’s mobile Digital Natural Image engine (mDNIe) enables greater display power efficiency.

The chipset also provides sustained usage thanks to a 40% larger vapor chamber and a tailored thermal interface material (TIM) that delivers a 20% improvement in thermal efficiency[12].

Unleashing Truly Pro Creation

The Galaxy S25 delivers ultra-detailed shots at every range, setting a new standard for mobile photography. A new 50MP ultrawide camera sensor, a significant upgrade from the previous 12MP, provides exceptional clarity and 10-bit HDR recording is now applied by default, offering four times richer color expression compared to 8-bit. Galaxy S25 can thus capture details in any lighting conditions. Plus, low-light videos have never been clearer than with Galaxy S25 . Based on powerful processor, Galaxy S25 analyzes movement and time to reduce noise more effectively. This integration allows detecting both moving and static objects with greater precision, ensuring sharper, cleaner footage in any scenario.

Audio Eraser[13] simplifies the removal of unwanted noise in videos. By isolating categories of sounds – including voices, crowds, wind, music, nature and background noise – you can control what to tone town or eliminate entirely.

For a DSLR-like experience on mobile, Galaxy S25 introduces depth-of-field control with Virtual Aperture, integrated into the popular Expert RAW mode. Galaxy S25 also elevates cinematic creativity with Galaxy Log, enabling precise color grading options for more professional video production.

Portrait Studio[14] has also been enhanced, allowing users to create personalized avatars with more true-to-life facial expressions. Filters introduces new analog-style filters, delivering film-like aesthetic for their photos and videos

Design Embracing a More Circular Approach

The Galaxy S25 series builds upon a heritage of iconic design with an approach grounded in simplicity, emotion and impact. Galaxy S25 Ultra boldly refines the essence of Galaxy design as the slimmest and lightest  Galaxy S series yet, with a rounded design for improved grip and a premium look – and a 15% reduction in thickness[15].

Galaxy S25 Ultra features  titanium and the new Corning^® Gorilla^® Armor 2, a new material that is strong. It incorporates ceramic helping to support  drop protection alongside next-gen DX anti-reflection surface treatment and scratch resistance[16].

Every external component of Galaxy S25+ and S25 now includes at least one recycled material[17], as their metal frame incorporates recycled armor aluminum for the first time[18].

For the first time, Galaxy S25 series will use batteries made with recycled cobalt sourced from previously used Galaxy devices or batteries discarded during their manufacturing process. Every Galaxy S25 series device uses a minimum of 50% recycled cobalt for its battery. Samsung goes through multiple stages with its like-minded partners, from extracting cobalt from used batteries to re-using the recycled cobalt for the batteries of Galaxy S25.

Samsung Care+ is the ultimate service for your Galaxy device that covers physical malfunction & liquid resistance failure, and mechanical breakdown plus with SC+ Premium get replacement if SmartThings Find fails to locate your device[19].The Galaxy S25 series will be available for order from January 22, 2025. Galaxy S25 Ultra will be available in Titanium Silverblue, Titanium Black, Titanium Whitesilver and Titanium Gray. Galaxy S25 and Galaxy S25+ will be available in Silver Shadow, Navy, Icyblue and Mint.

Promotional offers

Trade-In offers

Canadians who pre-order and complete their purchase or purchase an eligible Galaxy S25 Series device between January 22, 2025, and February 7, 2025, can receive up to $550 trade-in promotional credit, in addition to the trade-in value when they trade in eligible smartphone. The trade-in program is being supported at samsung.com/ca and at Samsung Experience Stores[20]. Terms and Conditions apply.

Bundle offers

Canadians who pre-order and complete their purchase or purchase an eligible Galaxy S25 Series device between January 22, 2025, and February 6, 2026, can get 30% off on Eligible Galaxy Watch Ultra[21] and/or Galaxy Buds3 Pro[22] earbuds Terms and Conditions apply.

SPECIFICATION TABLE

*Specifications may vary by market.

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

[1] Samsung Account login may be required to use certain Samsung AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier. Some function availability may vary by device model. Galaxy AI service may be limited for minors in certain regions with age restrictions over AI usage.

[2] Service availability may vary by country, language, device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Works on compatible apps and surfaces. Results may vary depending on visual matches. Accuracy of results is not guaranteed.

[3] Sketch to Image feature requires a network connection and Samsung Account login. Editing with Sketch to Image may result in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[4] Personal Data Engine is exclusive to Samsung native apps and is not applicable to third-party applications. Personal Data Engine recognizes selected languages and certain accents/dialects, including Chinese, English, French, German, Hindi, Italian, Japanese, Korean, Polish, Portuguese, Spanish, Thai, Vietnamese, Arabic, Indonesian, Russian, Turkiye, Netherlands, Sweden, Romania. The Personal Data Engine functions under the condition that the Personal Data Intelligence menu is on. Analyzed data will be deleted once the Personal Data Intelligence menu is turned off. Personal Data Engine is exclusive to Samsung native apps and is not applicable to third-party applications.

[5] Displays daily select information from select apps (some apps may require internet connection). Accuracy of results in not guaranteed. Require Samsung Account.

[6] Requires WiFi connection, and Samsung and Google accounts.

[7] Intelligence settings preventing server access will limit the functionality of some AI features. Some Galaxy AI features require cloud data processing in order to operate.

[8] Compared to S24 Series.

[9] Generative Edit requires a Samsung account login. Editing with Generative Edit results in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by Galaxy AI. The accuracy and reliability of the generated output is not guaranteed.

[10] ProScaler feature is supported on Galaxy S25+ and Ultra models. Image quality can be enhanced up to QHD+, depending on the screen resolution setting of the device.

[11] Compared to Qualcomm Snapdragon® 8 Gen 3 on Galaxy S24 series.

[12] Compared to Qualcomm Snapdragon® 8 Gen 3 on Galaxy S24 series.

[13] Compatible with common video formats accessible in Gallery; helps minimize six categories (Voice/speech, Music, Noise, Crowd, Nature, Wind). Utilizes AI; results vary Accuracy of results is not guaranteed.

[14] Portrait Studio feature for Photo Assist requires a network connection and Samsung Account login. Editing with Portrait Studio results in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[15] Compared with Galaxy S24 Ultra.

[16] Compared with Corning® Gorilla® Armor on Galaxy S24 Ultra.

[17] Every external components of Galaxy S25+ and S25 including Front Screen, Back Glass Assembly, Metal Frame (Case Front), Side Key, Volume Key, and SIM Tray contain at least one recycled material.

[18] The Metal Frame (Case Front) of Galaxy S25+ and S25 contains a minimum of 20% recycled aluminum by weight.

[19] For more details and Samsung Care+ terms&conditions please visit: https://www.samsung.com/ca/offer/samsung-care-plus/

[20] Some conditions apply. Offer valid from January 22, 2025 at 1:00 PM EST to February 6, 2025 at 11:59 PM EST (“Offer Period”). Receive up to $550 trade-in promotional credit, in addition to the trade-in value when you trade in your old smartphone (the “Eligible Trade-In Product”) towards the purchase of an Eligible Galaxy S25 Series Smartphone (as listed in the table below) during the Offer Period. To qualify for the promotional credit, you must do the following during the Offer Period:

1. Complete the purchase of an Eligible Galaxy S25 Series Smartphone from a Samsung Experience Store in Canada, Samsung Shop App, or online at https://www.samsung.com/ca/;

2. Trade-in your Eligible Trade-In Product; and

3. For purchases online, ship the Eligible Trade-in Product within 21 calendar days of receiving the waybill to complete the trade-in process.* For in-store purchases, your Eligible Trade-In Product must be brought to the store for trade-in at the time of purchase of the Eligible Galaxy S25 Series Smartphone.

*For purchases made through the Samsung Shop App or online, you must apply the trade-in of the Eligible Trade-in Product at cart level using the trade-in tool, prior to checkout.

Eligible Galaxy S25 Series Smartphones:

Selection and availability may vary. While quantities last. No rain checks. No cash value. The minimum qualifying trade-in value of the “Eligible Trade-In Product” must be $0 as determined by the Service Provider’s device valuation software. The up to $550 trade-in promotional credit is based on completing the trade-in towards your purchase of an Eligible Galaxy S25 Series Smartphone as listed above. Offer is subject to change or cancellation without notice, cannot be combined with any other offer, and is available to Canadian residents only. Offer provided by Samsung Electronics Canada Inc. Please note: for trade-in transactions online at Samsung.com/ca if you do not send in your Eligible Trade-In Product within the prescribed time, or if the device condition differs materially from that which you have represented to be accurate using the Trade-In Tool, your trade-in transaction may be subject to a charge-back, in whole or in part, in accordance with the Trade-In Program Terms and Conditions of Use. The Eligible Trade-In Product can be traded-in in any condition to participate in this program provided that it: (i) is verifiable in accordance with its serial/IMEI number, (ii) was purchased in Canada; (iii) has a minimum qualifying trade-in value of $0 as determined by the Service Provider’s device valuation software; (iv) is owned by the customer; (v) the IMEI or Serial Number of the device can be validated and has not been removed, altered or defaced; and (vi) the device malfunction or damage, if any, is not due to (A) improper or intentional installation or removal of any parts or components, or (B) improper or intentional equipment modification.

[21] Some conditions apply. Offer valid from January 22, 2025 at 1:00 PM EST to February 6, 2025 at 11:59 PM EST (the “Offer Period”). Offer available at participating authorized Canadian retailers, Samsung Experience Stores in Canada, Samsung Shop App, and online at www.samsung.com/ca.

Purchase an Eligible Galaxy S25 Ultra Smartphone (as listed in the first table below) during the Offer Period and save 30% off the MSRP on your purchase of an Eligible Galaxy Watch Ultra Smartwatch (as listed in the second table below).

Eligible Galaxy S25 Ultra Smartphones:

Eligible Galaxy Watch Ultra Smartwatches:

While quantities last. No rain checks. Availability and selection may vary. Cannot be combined with any other offers or promotions except where expressly permitted. Open to Canadian Residents only. The Eligible Galaxy S25 Ultra Smartphone and the Eligible Galaxy Watch Ultra Smartwatch must be purchased on the same invoice to qualify for the promotion. Where you return only one of the bundled products, you will no longer be entitled to the bundle discount. If your Eligible Galaxy S25 Ultra Smartphone & Eligible Galaxy Watch Ultra Smartwatch is eligible for return in accordance with our terms and conditions of sale and returned, you will no longer be eligible for the discount amount applied to your transaction. If you wish to keep the Eligible Galaxy Watch Ultra Smartwatch purchased under this offer, but not the Eligible Galaxy S25 Ultra Smartphone, the difference between the current retail value and the promotional price you paid for the Eligible Galaxy Watch Ultra Smartwatch will be deducted from your total refund. All product(s) that are eligible for return will be subject to a restocking fee equal to 15% of the purchase price of the product(s), plus applicable tax, and delivery fees if charged will be nonrefundable. Products can be purchased separately at regular prices. Offer may be cancelled or changed at any time without notice.

© 2025 Samsung Electronics Canada Inc. All rights reserved. Samsung is a registered trademark of Samsung Electronics Co., Ltd. used with permission.

[22] Some conditions apply. Offer valid from January 22, 2025 at 1:00 PM EST to February 6, 2025 at 11:59 PM EST (the “Offer Period”). Offer available at participating authorized Canadian retailers, Samsung Experience Stores in Canada, Samsung Shop App, and online at www.samsung.com/ca.

Purchase an Eligible Galaxy S25 Series Smartphone (as listed in the first table below) during the Offer Period and save 30% off the MSRP on your purchase of an Eligible Galaxy Buds3 or Buds3 Pro (“Eligible Galaxy Buds”, as listed in the second table below).

Eligible Galaxy S25 Series Smartphones:

Eligible Galaxy Buds:

While quantities last. No rain checks. Availability and selection may vary. Cannot be combined with any other offers or promotions except where expressly permitted. Open to Canadian Residents only. The Eligible Galaxy S25 Series Smartphone and the Eligible Galaxy Buds must be purchased on the same invoice to qualify for the promotion. Where you return only one of the bundled products, you will no longer be entitled to the bundle discount. If your Eligible Galaxy S25 Series Smartphone & Eligible Galaxy Buds is eligible for return in accordance with our terms and conditions of sale and returned, you will no longer be eligible for the discount amount applied to your transaction. If you wish to keep the Eligible Galaxy Buds purchased under this offer, but not the Eligible Galaxy S25 Series Smartphone, the difference between the current retail value and the promotional price you paid for the Eligible Galaxy Buds will be deducted from your total refund. All product(s) that are eligible for return will be subject to a restocking fee equal to 15% of the purchase price of the product(s), plus applicable tax, and delivery fees if charged will be nonrefundable. Products can be purchased separately at regular prices. Offer may be cancelled or changed at any time without notice.

© 2025 Samsung Electronics Canada Inc. All rights reserved. Samsung is a registered trademark of Samsung Electronics Co., Ltd. used with permission.

Last month, Samsung launched the One UI 7 beta program, setting new standards for mobile AI. Anticipation for the program was higher than ever, with the first round of beta users registering at more than twice the rate of the One UI 6 beta.

One UI 7 seamlessly integrates multimodal capabilities into every touch point, simplifying complex tasks to make each user interaction feel more natural, intuitive and uniquely personal.

One UI 7 will be officially released with the upcoming Galaxy S series devices. Check out the quotes below to see what reviewers have to say about One UI 7 beta:

9to5Google

“Samsung has absolutely nailed it this year.”

BooredAtWork

“Galaxy devices are going to change forever with One UI 7, and I think a lot of people are going to be impressed with what they see.”

PhoneArena

“Well, it seems that One UI 7 is shaping up to be a smash-hit success.”

TA Tech Tips

“One UI 7 is going to turn your phone into an AI absolute powerhouse… Go check it out, it is absolutely awesome.”

TechRadar

“Samsung kicked off the Great Smartphone AI Craze of 2024 with its Galaxy AI feature suite in January, and the company has continued to improve its AI features with each new update to One UI.”

XeeTechCare

“I have to say Samsung is off to a fantastic start. I know there’s going to be a lot more AI-related features coming in as well. This is just the beginning.”

* Actual UX/UI may vary.

For more than a decade, people all over the world have consistently enhanced their productivity and creativity by turning to Galaxy smartphones. Chief among them, the Galaxy S Ultra series, which is built on a legacy of innovation from our Galaxy Note series has become synonymous with boundless creativity and is loved by countless Galaxy fans.

With its incredible power, expansive screen and iconic S Pen, Galaxy S Ultra is renowned for helping people seamlessly follow their inspirations or capture ideas anytime, anywhere – even without unlocking the phone and digging for a note-taking app.

Creativity Like Never Before

Last year, Samsung introduced Galaxy AI, ushering a new era of mobile experiences. This innovative technology helped the Galaxy S Ultra series evolve into an even more indispensable tool for maximizing creative freedom. And now, your creativity is about to reach new heights.

Sketch to Image[1], now integrated into Drawing assist, is now evolving. Utilizing more than a single input, like drawing with S Pen or your finger, it is becoming a multimodal experience. Now you can breathe life into your ideas by sketching them, writing out a description of the image you want with text, or using the voice command say what to draw. If you can envision it, Galaxy AI can help you create it.

Let’s say you want to really let your imagination run wild. You can draw a cat using S Pen and then, with multimodal Galaxy AI, you can type “space suit” to put your cat in a space suit and visualize them in outer space. Or maybe you’re thinking about your dream home. Using S Pen, you can make a quick drawing of the façade. But maybe you’re not sure where you want your dream home to be. Simply type some possible locations, like “by the beach” or “in the mountains” and Sketch to Image will help you see your future home in a new light.

From Note to Ultra and Beyond

This level of creative freedom is built on a legacy of innovation that began in 2011, when we introduced the Galaxy Note to redefine what was creatively possible on a smartphone. That power and spirit of innovation lives on through the Galaxy S Ultra series, and it continues to evolve with Galaxy AI.

With One UI 7, Samsung’s first integrated AI platform, your phone will become a true AI companion that understands natural language through text and speech, as well as images. It will be a new era of multimodal mobile AI that enables incredible creativity. But this is just a preview. Tune into Galaxy Unpacked on January 22 to see how the next Galaxy S series can truly unleash your creativity.

_

[1] Sketch to Image feature requires a network connection and Samsung Account login. The accuracy and reliability of the generated output is not guaranteed

On January 22, Samsung Electronics will host Unpacked in San Jose. Join us as we unveil a new chapter in mobile AI – premium Galaxy innovations that bring seamless convenience into every moment of your life. The event will be streamed live on Samsung.com,  Samsung Newsroom, and Samsung’s YouTube channel beginning at 10 a.m. PT, 1 p.m. EST, 6 p.m. GMT, and 7 p.m. CET.

Stay tuned and make sure to visit Samsung Newsroom for all upcoming teasers, trailers and updates ahead of Unpacked 2025.