The newest brand campaign from Samsung continues with three new video spots showcasing the real, meaningful connections Canadians can make using Samsung technology. In the latest campaign spots, basketball star athlete Fred VanVleet, creative producer Mr. KOA, and content creator Isabelle Cheng, are leaning into their personal passions and crafts to illustrate how Canadians can “Do The SmartThings!” with connected devices that seamlessly work together.

Whether interacting with a fan, tackling a photo shoot, or creating delicious-looking food content, Fred, Isabelle, and Mr. KOA are all utilizing the power of Samsung products and SmartThings to make these experiences more efficient and enriching. We recently caught up with the stars of the videos to learn more about the meaningful connections they experienced with others through Samsung technology.

In the latest spot, up and coming basketball star and Team Canada athlete, Deniya Prawl, plays video games on her Neo QLED TV online with another gamer – not knowing that on the other end of the line is the star athlete Fred VanVleet, who surprises her with a call on her Samsung Galaxy Z Flip4. You can watch the latest video here.

We sat down with Deniya, Isabelle and Mr. KOA to learn more about their experiences with Samsung’s meaningful connections campaign, and how they themselves continue to leverage connectivity in their everyday lives.

What role does Samsung technology play in helping you perfect your craft?

Mr. KOA: The Samsung Galaxy lineup’s ease of use and customization features not only help me get all my work done efficiently, they make things look the way I want to, and make my experiences enjoyable.

Isabelle Cheng: My phone is central to my job as a food-focused content creator! I love my Samsung Galaxy S22 Ultra.

Deniya Prawl: My Samsung TV helps me watch all of my favourite basketball games, learning from other amazing players.

How does technology help you balance your day-to-day life?

Mr. KOA: I live a very fast-paced and extremely unpredictable lifestyle. I absolutely rely on technology to keep me organized, to help edit and design work, as well as visual capabilities to present to clients.

Isabelle Cheng: To be honest, I would be completely lost without technology. I use my Samsung Galaxy Watch Active to track my sleep, workouts, and even make sure I get enough water – especially helpful when I’m busy. For work, I always tell people I live and die by my calendar. Being able to have all my appointments and other info at my fingertips on my phone is critical.

Deniya Prawl: Because I’m a basketball player, it’s so important for me to study the game. Watching games or footage from practice using technology helps improve my IQ and learn different moves.

Can you tell us about your experience building connections in your vignette?

Mr. KOA: Being surprised by my cousin on my Samsung Galaxy Z Flip4 was definitely an unexpected but welcome surprise – especially when we met in person! I recently made the decision to pick up my entire life and move from Toronto to LA at the start of this year. The transition has been quite challenging, and I hadn’t seen friends or family for almost a year. Being able to connect so easily and quickly was incredible.

Isabelle Cheng: I was able to connect with a good friend of mine that moved to Vancouver. When someone who is important to you moves across the country it can be difficult. I was so shocked when she surprised me on video chat as I was expecting someone else. It was easy to connect the Galaxy Z Flip4 to Samsung The Frame TV so I could chat comfortably on such a large screen. Even better was when she ended up surprising me in person!

Deniya Prawl: It was a great experience to connect with Fred live using my Galaxy Z Flip4! I’ve watched him play for so many years and I’m a huge fan – I was so surprised and grateful for the experience.

Provide an example of a meaningful connection that technology has enabled for you.

Mr. KOA: I recently launched a dating card game called THE FIRST DATE GAME. Thanks to technology, the game has been able to reach thousands of people – all from something I created at home.

Isabelle Cheng: Over the past two years, technology was essential to help me stay connected to my friends and loved ones who I wasn’t able to see. Having technology makes those times feel a lot less lonely until you’re able to hug in-person again.

Deniya Prawl: A lot of my family lives in Jamaica, and they all use Samsung devices, which helps us communicate with each other despite the distance.

Samsung has long been innovating across its mobile, home entertainment, home office and digital appliance products, to help Canadians curate intuitive, integrated experiences. To learn more about Samsung’s meaningful connections campaign, click here.

As many of us adjust to new remote work arrangements and schedules, it’s important not to let your exercise routines slide. Without being able to access your local gym or run along your favourite route, there are many other ways to keep up with your fitness goals.

For Galaxy users, Samsung Health provides many programs and trackers to help you stay active indoors. Just take a few seconds to set up your goals and the app will give you a range of fitness programs tailored to different needs including stretching, toning, and endurance building. From diet and exercise trackers to meditation guides, the app offers simple and easy ways to help you maintain your wellbeing. Check out our tips below to learn more.

Keep Your Workouts Fresh

With Samsung Health on the Galaxy Watch series, you can easily start various indoor workouts to keep challenging yourself.

How to find new exercises for your workouts on Galaxy Watch:

• Tap the Samsung Health icon on the home screen
• Scroll down and select the running person icon
• Tap workout to access difference exercise trackers
• Select an exercise to start tracking

Find new workout ideas and tailored fitness programs in Samsung Health’s ‘Discover’ section on your mobile device.

How to access fitness programs:

• Tap ‘Discover’ at the bottom right-hand corner of Samsung Health’s home screen
• Select ‘Programs’

Track Your Diet

Keep track of your meals to ensure your diet is balanced. Samsung Health also lets you easily monitor your daily water and coffee intake.

• Scroll down the screen and select the Weight Management icon, then Water Intake (looks like a glass of water)
• If you select the minus or plus icons you will be able to increase or decrease the amount of ml consumed throughout the day. You can also compare the amount of glasses of water consumed throughout the week.

Take a Moment to Relax

Remember to give your mind and body a rest after a busy day.

How to access fitness programs:

• Select ‘Discover’ at the bottom right-hand corner of Samsung Health’s home screen on your mobile device.
• Select ‘Mindfulness’
• 6 months Calm Premium in Samsung Health will be provided for Samsung Members users. This Calm Premium subscription 6 month free promotion is only open to Samsung Members in Canada. Offer is available from April 14 to August 30, 2020.^[1]

Establish a Bedtime Routine

Keeping to a regular bedtime schedule is key to maintaining your wellbeing. Monitor your sleep patterns and keep track of your nighttime habits to improve sleep quality.

How to view your sleeping patterns on Galaxy Watch:

• Tap the Samsung Health icon on the home screen
• Scroll down and select the crescent moon ‘Sleep’ icon

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^[1]2020 Calm Premium Subscription Offer: The Calm Premium subscription is a 6 month free promotion that is only open to Samsung Members in Canada who take advantage of this offer via the Samsung members App between April 14, 2020 and August 30, 2020. Offer only available to customers who are not current Calm subscribers, have not been Calm subscribers nor participated in a Calm trial before April 14, 2020. 30,000 free trial subscription coupons (‘coupons’) are available in North America. This offer will run until all coupons are exhausted.

To receive your Calm Premium subscription, you must be a new Calm user and access this offer via the Samsung Members App. Users will be directed to the Calm website where they will be asked to provide valid form of payment upon registering for the 6 month free subscription. You will not be charged until the trial period expires. At the end of the trial period, you will be automatically charged the standard subscription price, currently CDN$49.99 per year. You can cancel your trial at no charge at any time before the trial expires. For full terms of the Calm Premium Subscription offer, please see here: https://www.calm.com/en/terms.

Offer requires you to be a Samsung Member. Membership is free. To become a Samsung Member, please visit https://r1.community.samsung.com/t5/Canada/ct-p/ca.

No part of this offer constitutes health or medical advice by Samsung Electronics Canada Inc.. Offer is open to Canadian residents only. Offer has no cash value. Cannot be combined with any other offers or promotions unless otherwise specified by Samsung. Offer subject to change or cancellation by Samsung at any time. Limit one (1) free trial per customer. Samsung is committed to protecting your privacy. We will not use or disclose your personal information for purposes other than those for which it was collected without your explicit consent as required by law. To view our privacy policy, visit http://www.samsung.com/ca/info/privacy.html.

Today, Samsung Electronics Co., Ltd. announced its new line-up of Galaxy wearables: Galaxy Watch Active, Galaxy Fit/Galaxy Fit e and Galaxy Buds. The smartwatch, activity tracker and cord-free earbuds are made for a range of lifestyles. For everyone from life balance seekers to those who are looking for extra motivation, Samsung wearables make pursuing wellness goals convenient, stylish and fun.

“Consumers are increasingly putting their overall wellbeing at the center of their lifestyle decisions, and they’re looking for wearables that make it easier to get active and stay balanced every day,” said DJ Koh, President and CEO of IT & Mobile Communications Division, Samsung Electronics. “Everyone has their own way of pursuing their goals. We’re thrilled to introduce our new line of wearables to fit seamlessly into your life and complement your own personal wellness journey.”

Galaxy Watch Active: Style Meets Sporty

For fashion-forward consumers who want to live actively each day, Galaxy Watch Active is as smart as it is beautiful. Packing premium features comparable to Galaxy Watch, Galaxy Watch Active comes with a sporty new design that is thin, light and versatile helping you maintain a balanced lifestyle. The attractive, minimalist design is effortless to navigate. Select a stylish watch face, and choose a sporty strap in a range of different colours to match your own unique style. Galaxy Watch Active keeps up with you by auto-detecting when you run, bike, row, use the elliptical trainer, or start a dynamic workout. You can manually engage in more than 39 activities, set daily goals and monitor your progress.

Galaxy Watch Active enriches your lifestyle and expands your connected experience through seamless integration across the Galaxy ecosystem. Galaxy Watch Active is compatible with Android and iOS and offers real-time coaching, indoor/outdoor activity tracking and features popular third-party apps—including Under Armour, Spotify and Strava. You can use your voice to control Galaxy Watch Active with Bixby’s voice capabilities which enable you to make calls or send messages without picking up your phone.

Galaxy Fit and Galaxy Fit e: Everyday Fitness for Everyone

Made for all types of fitness enthusiasts, from casual runners to athletes, Galaxy Fit and Galaxy Fit e support active lifestyles. With thin, lightweight bodies, Galaxy Fit and e are easy to style and comfortable to wear all week long.

The slim and fashionable Galaxy Fit and Galaxy Fit e enable easy and intuitive tracking to help you reach your fitness goals. Galaxy Fit and Galaxy Fit e automatically start tracking your activity when you walk, run, bike, row, hop on the elliptical trainer¹ or start a general dynamic workout. You can also manually select from more than 90 different activities in the Samsung Health app on your smartphone, and Galaxy Fit/Galaxy Fit e will automatically start to track your chosen workout.

Galaxy Fit and Galaxy Fit e are easy to interact with on the go, thanks to a simple and intuitive UX and a user-friendly smart experience. Receive alerts and messages or check the widget which includes information synced straight from your smartphone —like alarm, calendar or weather—without needing to touch your phone. When you travel to a new time zone, your Galaxy Fit will also automatically display a dual-clock watch face to make it easier to manage your schedule. Both devices are water resistant of 5ATM², so they can easily go with you from the shower to the pool to the rest of your day.

Galaxy Buds: The In-Ear Lifestyle Companion

Galaxy Buds are the ultimate cord-free earbuds for those who want a seamlessly connected experience on the go. With their truly comfortable form factor, easy controls, clear and smart sound, and compact size,they are an everyday in-ear lifestyle companion.

Galaxy Buds offer a supreme listening experience, with sound by AKG. Enhanced Ambient Sound allows you to control what you hear while the buds are in your ears, so you can remain aware of your environment while you take a phone call or listen to your favorite tunes. Premium sound extends to the sound of your voice, as well. The Adaptive Dual Microphone uses one inner microphone and one outer microphone in each earbud, so you can deliver your voice clearly in both loud and quiet environments.

Galaxy Buds keep up with you all day, with up to six hours of Bluetooth streaming, and up to five hours of calls.³ Plus, their compact case holds a charge for up to seven hours, and gives the Galaxy Buds 1.7 hours on a 15-minute quick charge.⁴ With wireless charging and device-to-device power sharing, you can also get a quick charging boost on the go from Galaxy S10 which is the latest Samsung smartphone.

Galaxy Buds integrate with Bixby on the latest Galaxy mobile devices, so you can activate your intelligent assistant quickly without picking up your phone. Simply use your voice to make calls, send text messages or check the battery life of your Galaxy Buds.

For more information about Galaxy Watch Active, Galaxy Fit/Galaxy Fit e and Galaxy Buds visit: https://www.samsung.com/ca/news/

Galaxy Watch Active Canadian Pre-order and Availability:

Pre-order a Galaxy Watch Active and get a bonus Wireless Charging Pad with purchase while supplies last (regular price $79.99). Offer valid: February 20 – March 14, 2019 from a participating authorized Canadian retailer, Samsung Experience Store or on samsung.com/ca. Additional conditions apply.⁵

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

¹ Automatic tracking feature for rowing machine and elliptical trainer is only available on Galaxy Fit.

² Galaxy Watch Active / Galaxy Fit/ Galaxy Fit e have an ISO 22810:2010 certification for wristwatches for 5 ATM rating of 50 meters (165 feet) under defined conditions of pressure, time, velocity and temperature. These devices are safe to wear while walking in the rain or showering and may be used for shallow-water activities like swimming in a pool or the ocean. Galaxy Watch Active/Galaxy Fit/Galaxy Fit e should not be used for scuba diving, water skiing, or other activities involving sudden temperature changes, high-velocity water activities or submersion below shallow depth. Rinse in fresh water and dry after use in sea water.

³ Actual battery life and charging time may vary and depend on usage condition.

⁴ Average battery life of Galaxy Buds without charging is up to 6 hours, based on typical usage. Case provides up to another 7 hours of battery life for Galaxy Buds when Galaxy Buds are stored and charged between use. Battery life will vary.

⁴ Some conditions apply. Purchase from a participating authorized Canadian retailer, Samsung Experience Store or on samsung.com/ca any Samsung Galaxy Watch Active (SM-R500NZKAXAC, SM-R500NZSAXAC, SM-R500NZDAXAC, SM-R500NZGAXAC) and get a bonus Wireless Charger Pad (model No. EP-P3100TBEGCA, regular price $79.99) with purchase. While supplies last.

No rain checks. Limit of one Samsung Wireless Charger Pad per Samsung Galaxy Watch Active device purchased. Open to Canadian residents only. Participating authorized Canadian retailers may vary. Offer has no cash value.

Promotion may be cancelled or changed without notice. Cannot be combined with any other offer or promotion.