Samsung Canada is excited to root for CTV’s The Amazing Race Canada Season 9 teams as a new brand partner and official sponsor of the competition’s $250,000 cash prize.

As teams race into the ninth season this summer with their eyes on the prize and the coveted title of The Amazing Race Canada champions, the series will also feature the latest and greatest Samsung Galaxy tech innovations.

“A high-performing series needs high-performing sponsors, and we’re proud to be the only mobile tech partner for the new season of The Amazing Race Canada,” said Raj Doshi, Head of Mobile Business, Samsung Canada. “As fans of the show, it’s a thrill for Samsung Canada to help honour the winners of the new season and follow the excitement along the way.”

Integrated throughout episodes and in new ad spots, the Samsung Galaxy S23 Ultra, Galaxy Z Fold4, Galaxy Z Flip4, and Galaxy Watch5 Series complement life’s most dynamic, exciting moments on the run:

• The Galaxy S23 Ultra has a 200MP camera lens which means all your photos will come out crystal-clear, whether capturing a close-up or zooming in from afar. Bid farewell to blurry videos with doubled optical image stabilizer (OIS) angles in all directions on Galaxy S23 Ultra. And you don’t need a spotlight to shine in the dark, Nightography captures post worthy photos even at night.

• Offering a big screen for a big race, the Galaxy Z Fold4 unfolds to a 7.6-inch[1] immersive display for a tablet-sized experience that can fit in your pocket. In addition, the Multi-Active Window[2] display allows you to not just watch The Amazing Race Canada, but multi-task seamlessly across up to 3 apps side by side for elevated on-the-go productivity.

• Able to fit in the tiniest of bags, the Galaxy Z Flip4 is ideal for content capture wherever you go – thanks to FlexCam.”[3]. Just fold to your ideal angle for shareworthy hands-free photos and videos – no tripod or extra equipment needed.

• With Health Canada approved ECG[4] and BP[5] measurement, the Galaxy Watch5 Series delivers innovative health-related insights to help you stay on track of your overall wellness,. Plus, advanced sleep coaching[6] also helps you to develop better rest habits to ensure you are getting the best quality sleep, for your everday race.

In addition to the quarter of a million-dollar cash prize, Samsung Canada is excited to be a leg prize partner, with a one-time Samsung Prize of $5,000, to the lucky team to arrive at the mat first.

For more information on The Amazing Race Canada, visit CTV.ca, and root for your favourite teams vying for the Samsung Canada cash prize, when the series airs Tuesdays at 9 p.m. ET/PT on CTV, CTV.ca and the CTV app, beginning July 4.

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[1] Measured diagonally, Z Fold4’s Main Screen size is 7.6” in the full rectangle and 7.4” when accounting for the rounded corners; actual viewable area is less due to the rounded corners.

[2] Certain applications may not support multi-tasking.

[3] FlexCam refers to camera experience using Flex mode. Flex mode supported at angles between 75° and 115°. For your convenience, it may be difficult to maintain Flex Mode while moving due to shaking or other movement. It is recommended to keep the phone stationary while in Flex Mode.

[4] Intended to create, record, store, transfer, and display a single channel electrocardiogram (ECG), similar to a Lead I ECG for adults 22 years and older. The ECG feature is not intended to replace traditional methods of diagnosis or treatment. The ECG feature is not intended for users with other known arrhythmias. If an irregular heartbeat or atrial fibrillation is detected, consult a doctor. If you experience symptoms of a heart attack, stroke, or other cardiovascular conditions, do not rely on the notification of the device and consult a doctor. Follow the instructions for use. If symptoms persist, worsen or change unexpectedly, talk to your health professional.

[5] Blood pressure feature only to be used by adults 22 years and older. Intended for general wellness and fitness purposes only. Not intended for use in detection, monitoring, diagnosis, treatment of any medical condition or disease. The measurements are for your personal reference only. Please consult a medical professional for advice. For accurate BP readings, a calibration is required every 4 weeks by BP monitor & arm cuff.

[6] For sleep pattern results, user must wear watch while they sleep for at least 7 nights and complete a survey.

Samsung Electronics today announced new software updates to Galaxy Buds2 Pro and Galaxy Watch series, elevating content-capturing for Galaxy users. The Samsung Galaxy smartphones have long been offering innovative photography and videography experiences, helping users create, capture, and share their best moments. Now, when paired with the latest wearable devices, the already-powerful Galaxy camera is further strengthened with 360 Audio Recording, a unique feature that brings immersive sound to video content. In addition, an upgrade to the Camera Controller makes zooming in and out remotely easier. These software updates reflect Samsung’s continuous commitment to providing the most up-to-date experiences to existing devices.

360 Audio Recording: Capture the World as You Hear it

The new 360 Audio Recording feature[1] empowers users to capture sound on video, precisely as they hear it. By pairing Galaxy Buds2 Pro with a Galaxy smartphone, everyone can film like a pro and capture high-quality, realistic audio for video without the need for bulky professional equipment. The feature picks up 360-degree sound using a microphone in each earbud, placing viewers at the centre of a roaring festival crowd or beside a babbling brook in the middle of a forest. Users can pop in connected headphones and playback the video on their device or social media channel to hear lifelike and immersive sounds that emulate an in-person experience.

360 Audio Recording is the first feature in the Galaxy line leveraging LE Audio, an advanced new Bluetooth audio standard. This new technology brings better audio quality as well as improved latency and battery life. Beyond providing better-sounding music, LE Audio also broadens the spectrum of audio experiences to deliver more complex and rich sound that can be shared with others. Now, LE Audio brings binaural recording to Galaxy Buds2 Pro – taking advantage of both the left and right mics at the same time. When Buds2 Pro are paired with a Galaxy Z Flip4 or Fold4, users are drawn into the moment, benefitting from high-quality stereo audio as well as high-quality video.

Camera Controller: Frame the Perfect Shot Right from Your Wrist

Photography and videography with Galaxy smartphones are about maintaining creative control in any situation. One example is the Galaxy Watch’s Camera Controller app, which enables users to control their phone camera right from their wrist. A new update – soon to be available on the Galaxy Watch5 and Watch4 series – adds zoom capabilities to Camera Controller[2], further expanding the Galaxy camera experience with Galaxy smartphone and Galaxy Watch connectivity. Now users can remotely control their phone’s camera zoom with a simple pinch of the watch face or a turn of the rotating bezel – ideal for taking group shots or solo selfies from a distance and eliminating the need to run back and forth to the camera to frame the perfect picture.

Availability

The new 360 Audio Recording feature will be progressively released on Galaxy Buds2 Pro and Galaxy Z Flip4 and Z Fold4 via software updates starting soon1. The updated Camera Controller feature will be available on the Galaxy Watch5, Watch5 Pro, Watch4 and Watch4 Classic beginning February 2023. These new wearable features are expected to provide more powerful synergies with the new Galaxy camera capabilities – offering new and innovative experiences[3].

Tune in on February 1^st for more details on the new Samsung advanced Galaxy smartphone that will be announced at Galaxy Unpacked.

To learn more about the Galaxy Buds2 Pro, Galaxy Watch5 and Galaxy Watch5 Pro please visit:

Galaxy Buds2 Pro: www.samsung.com/galaxy-buds2-pro

Galaxy Watch5: www.samsung.com/galaxy-watch5

Galaxy Watch5 Pro: www.samsung.com/galaxy-watch5-pro

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[1] The feature will be available on Galaxy Buds2 Pro paired with a Galaxy smartphone running One UI 5.0 or above with LE Audio support, including Galaxy Z Flip4, Z Fold4 and the upcoming Galaxy smartphones. Requires installation of the latest software versions of the Galaxy smartphone and Galaxy Buds devices. To activate the feature, go to Samsung Camera app > tap Camera settings after selecting Video mode > tap Advanced video options > turn on 360 Audio Recording.

[2] The feature will be available on Galaxy Watch5, Watch5 Pro, Watch4 and Watch4 Classic when paired with a Galaxy smartphone running One UI 5.1 or above with the Camera Controller app support. Requires installation of the latest software version via the Galaxy Wearable app.

[3] Availability may vary by carrier, model and the paired smartphone. The update will initially be available on Bluetooth versions and will roll out to LTE versions later.

Samsung Electronics today announced the number of Galaxy Z Fold and Galaxy Z Flip smartphones sold for enterprise use has more than doubled year on year. From January to October 2022, the number of foldable smartphones Samsung contracted to enterprise customers increased by 105% compared to the same period in 2021.[1]

With foldable smartphone shipments expected to reach 16 million units worldwide [2] – an increase of 73% year on year – the form factor is rapidly becoming mainstream, and shipments are expected to grow to 26 million units in 2023. The ease of multitasking on a large screen, and the powerful app optimizations for foldable devices, are helping drive adoption among enterprise users.

Benefits of Foldables for Enterprise Users

As companies shift towards work-from-anywhere policies, they are looking to technology for new ways to maximize productivity. Foldables have particularly attracted the financial services industry, where 74%[3] of a sample group of financial advisors say staying connected via mobile apps is important or critical.

“Samsung Galaxy foldable smartphones were created to open up opportunities for new ways to work and explore creativity,” said KC Choi, EVP and Head of Global Mobile B2B Team, MX Business at Samsung Electronics. “This rapid growth in investment demonstrates our enterprise customers’ need for meaningful innovations to enhance workforce productivity.”

The Galaxy Z Fold4 – Samsung’s fourth-generation foldable smartphone – is a multi-tasking powerhouse ideal for business use. Despite its pocket-friendly dimensions, it offers a large, expansive sized screen, making it easier to get things done compared to traditional smartphone screens.

The Galaxy Z Fold4’s expansive screen offers a larger working area, well suited to make the most of features from desktop computers. The perfect tool for juggling multiple tasks and pairs of apps, the PC-like Taskbar enables users to manage, launch and switch between apps, all without interrupting work.

The huge screen space is also a natural fit for working with Multi Windows. The Galaxy Z Fold4 can open up to three apps at once, including two of the same app for side-by-side comparisons. For example, users can respond to Gmail while viewing two Chrome browser tabs, just like working at a desk with multiple screens.

The Galaxy Z Fold4 also adapts to workflow needs. Flex Mode not only provides a hands-free experience for major video conferencing tools, it can now support dedicated e-signature or note-taking capabilities on partner apps using S Pen.[4]

Powerful Partnerships That Enhance the Experience of Foldable Devices

These experiences have been popular across many sectors of businesses and industries. In the current market, competition is fierce, especially in the financial services sector. Professionals need the best tools to help them maintain consistency and routine, even while working remotely.

Their devices must support complex workflows, including alerts, research, charts and portfolios, and give them the power and productivity advantage they need to stay competitive. Working with industry-leading partners, Samsung has enhanced Galaxy Z Fold4’s utility in unique ways, leading to wider adoption of foldables for enterprise use.

According to a recent survey, the Bloomberg Professional app[5] is the most used financial services app by investment professionals, such as traders, analysts and portfolio managers.[6] It takes advantage of the Galaxy Z Fold’s unique form factor to enable financial professionals to access Bloomberg’s market data, analytics, news, and communications on the go in a more intuitive and immersive way, while preserving the user experience and functionality with which they are familiar. On Samsung Galaxy Z Fold4, the Bloomberg Professional app’s adaptive layout provides for easy continuity and multitasking on the go. Users can effortlessly switch from the cover screen, ideal for quick Instant Bloomberg (IB) conversations, to the large screen that makes it easier to read news stories, monitoring real-time market data, browse portfolios or perform chart analysis. This allows financial professionals to do familiar work in an enhanced way on their foldable device.

DocuSign,[7] which offers the world’s leading e-signature solution and is used by 24 of the top 25 Fortune 500 Financial companies[8] has also been optimized for Android 12L. The Galaxy Z Fold4’s takes the hassle out of signing agreements on large screens. Users can now quickly drag and drop email attachments in multi-view mode directly into DocuSign eSignature, seal deals quickly on the go with Samsung’s S Pen[9] and the dedicated Flex Mode signature.

And, for the financial professionals constantly in and out of the office, DocuSign created a PC-Like experience using Samsung DeX mode. Simply connect the device to a monitor and thanks to DocuSign’s high-resolution support and adaptive design approach, professionals receive the same grade experience for any screen size or orientation.

Samsung also collaborated with IBM[10] to address challenges financial professionals may face helping clients while working from anywhere. IBM iX, the experience design partner within IBM Consulting, worked with a leading financial institution to develop the mobile experience, helping wealth advisors quickly access and manage market and portfolio information. The integration of Samsung DeX and S Pen[11] enables users to interact with data, drag and drop files between apps, translate handwriting to text and even capture digital signatures in a full desktop-like environment on their foldable device. Samsung’s philosophy of openness also enabled the incorporation of other popular applications for video conferencing, client contacts, email and schedules within a multi-app interface.

Samsung is committed to working with industry-leading partners to create new mobile experiences, and collaborating more closely in coming months to take advantage of ground-breaking technologies like foldable smartphones.

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[1] According to internal data. Figures comparing period from January to October 2022, to January to October 2021.

[2] Source: Counterpoint Research https://www.counterpointresearch.com/foldable-smartphone-shipments-2022/

[3] Source: Coalition Greenwich, “The Modernization of Mobile Apps: Financial Markets Professionals Seek Continuity of Experience.” October 2022.

[4] S-pen sold separately from Galaxy Z Fold4

[5] Bloomberg Professional requires separate app installation and a Bloomberg Terminal subscription for use. Availability may vary by market and model.

[6] Source: Coalition Greenwich, “The Modernization of Mobile Apps: Financial Markets Professionals Seek Continuity of Experience.” October 2022.

[7] DocuSign requires separate app installation for use. Availability may vary by market and model.

[8] Source: DocuSign, “About DocuSign” https://www.docusign.com/company

[9] S-pen sold separately from Galaxy Z Fold4

[10] IBM’s apps and services may require separate app installation for use. Availability may vary by market and model.

[11] S-pen sold separately from Galaxy Z Fold4

Today, Samsung launched their final spot in their “Connected Experiences” campaign, which showcases the power of technology in fostering meaningful connections. The campaign features five notable Canadians who are connected to their passions in a memorable way via Samsung technology.

The final campaign spot features national sports anchor Faizal Khamisa, who leverages the power of connected technology to “Do The SmartThings!” and conduct an interview in his home with a mystery guest. Faizal prepares questions on his Samsung Galaxy Z Fold4, not knowing who to expect on the other end – only to learn that it’s his best friend Jamil online who is using a Samsung Galaxy Tab8 Ultra in the room upstairs. You can watch the spot here.

To mark the final spot’s launch, we sat down with Faizal to talk about his experience, and how he incorporates connected experiences in his day-to-day life – from conducting interviews with some of the best athletes out there, to relaxing with friends and family.

What is your favourite piece of Samsung technology that you use daily?

There’s nothing more versatile to me than the M8 Smart Monitor. As someone who frequently changes between watching TV/videos to gaming to producing content, the monitor functionality makes it easy to do all of it seamlessly.

In your vignette, you had the opportunity to work and connect with a close friend. Can you tell us about that experience?

This truly was one of the coolest and more meaningful experiences of my life. I can’t tell you how stunned I was, and how emotional I was at the same time. Having interviewed professional athletes for a decade, I was ready for anything, but seeing my friend on the other side of the call truly threw me off temporarily.

Provide an example of a meaningful connection that technology has enabled for you.

Having gone through what we all have over the last couple of years, it has made it more difficult to connect with people physically. The technology available to us made it as close as possible to do so. Case in point Jamil – during the early parts of the pandemic, we’d spend our evenings video chatting on our Samsung Galaxy devices while playing monopoly deal over Xbox. It was a great way to not be alone, and simulate the real life hangouts we had both prior to, and now after, the worst of the pandemic.

How does technology help you in your professional life to stay on top of breaking sports news?

I can’t tell you how many times in my day I’m opening social media on my Samsung Galaxy Z Fold4 to see what the latest news is. It’s only possible because of the vast leaps tech has made in my lifetime, having everything I need in my pocket. It’s completely transformed the media game, and more specifically the sports media game, in that it’s 24/7. To continue to keep my credibility and reputation, I have to be on it, no matter where I am and what else I’m doing. The technology we have today makes it easy.

What’s next for you? What cool and exciting projects are on the horizon?

When you work in media, particularly sports media, everyday feels like a new, cool project. Being able to navigate through the world of live sports through instant reaction and analysis makes doing what I do exciting every single time the camera turns on.

Samsung has long been innovating across its mobile, home entertainment, home office and digital appliance products to help Canadians curate intuitive, integrated experiences. To learn more about Samsung’s meaningful connections campaign, click here.

Samsung Electronics recently announced that 46 of its new products and service innovations have received CES® 2023 Innovation Award honours, including three Best of Innovation Honourees from the Consumer Technology Association (CTA)®. The annual program honours outstanding design and engineering across a multitude of consumer technology product categories.

Samsung was honoured across multiple categories, reinforcing the company’s commitment to providing a seamlessly connected, customizable experience for consumers while contributing to an eco-conscious world. With sustainability at the heart of all that Samsung does, consumers were encouraged to join with the company as they make everyday changes that have a meaningful impact on the environment. Bold new ideas were brought to life, including investment in sustainable materials, increased energy efficiency in products and responsible recycling, as well as refurbished and repairable devices.

Samsung products were distinguished as Innovation Awards Honourees in Digital Imaging/Photography, Mobile Devices & Accessories, Gaming, Digital Health, Wearable Technologies and Video Displays, Home AV Components & Accessories and Software & Mobile Apps categories. Several of these honourees incorporate eco-conscious features, including the Galaxy Z Flip4 and Galaxy Z Fold4, which are both made with repurposed fishing nets and include 100% recycled paper for flagship product packaging.

The Innovation Awards are sponsored by CTA, the host and organizer of CES – recognized worldwide as the global stage for innovation and the most influential tech event in the world. CES 2023 will take place from January 5^th through 8^th in Las Vegas, Nevada with a deeper focus on sustainability.

Highlighted Innovation Awards Honourees:

Galaxy Z Flip4, Galaxy Z Flip4 Bespoke Edition – As the ultimate foldable smartphone for self-expression, the Galaxy Z Flip4 is packed with innovative camera upgrades, a larger battery and even more opportunities for customization than its predecessor. Galaxy Z Flip4 and Galaxy Z Flip4 Bespoke Edition were recognized in the Digital Imaging/Photography and Mobile Devices & Accessories categories. Galaxy Z Flip4’s form factor enables unique camera functionality like FlexCam that allows you to shoot hands-free photos and videos directly on your favourite social networking apps. It also allows you to take a photo from the Cover Screen without even opening your phone using Quick Shot. The Galaxy Z Flip4 Bespoke Edition offers another level of customization with glass colours and frame options that provide 75 unique combinations.

Galaxy Z Fold4 – Honoured in the Digital Imaging/Photography, Mobile Devices & Accessories and Gaming categories, the Galaxy Z Fold4’s top-of-the-line performance, upgraded camera and groundbreaking design make it a productivity powerhouse of our next generation of foldable smartphones. The Galaxy Z Fold4 delivers superb experiences for powerful gaming and increased productivity thanks to its 7.6-inch Main Display.

Galaxy Watch5, Galaxy Watch5 Pro – Both Galaxy Watch5 and Galaxy Watch5 Pro were recognized in the Digital Health and Wearable Technology categories for their advanced health tracking, increased durability and charging capabilities, making it Samsung’s most feature-packed watch yet. Galaxy Watch5 Pro is designed for adventure and a heavy-duty lifestyle with upgraded GPS-based features, the longest battery in a Galaxy Watch yet and an expansive Super AMOLED display protected by an enhanced Sapphire Crystal. With the innovative BioActive Sensor, the Galaxy Watch5 series empower users with the most complete picture of their wellness-related insights yet.

Samsung Wallet – With its reputation as an all-in-one, go-everywhere app, Samsung Wallet was recognized in the Software & Mobile Apps category. It combines Samsung Pass, Samsung Pay and more to provide Galaxy users a new and simple way to keep all their digital essentials in one place — from bank cards and digital keys to travel passes, driver’s licenses and student IDs. With the integration of platforms, such as SmartThings and Samsung Knox, the program offers a more secure and refined interface and one-swipe access to your important digital items and information. Samsung Wallet will be available in Canada in Q1 2023.

Bespoke AI Laundry – Samsung’s Bespoke AI Laundry products were recognized for its innovative design and integrated AI technologies. Bespoke AI Washer with AI OptiWash was recognized in the Smart Home category, and Bespoke AI Dryer with AI Optimal Dry was recognized in the Home Appliance category. Bespoke AI Washer automatically identifies fabric types and dirt levels, optimizing its performance accordingly, while cycles themselves can be controlled with Samsung’s SmartThings app. Bespoke AI Dryer uses sensors and algorithms to measure the moisture content of clothes, adjusting drying time and temperature to seamlessly optimize drying cycles. The Bespoke AI Laundry pair responds to frequent washing habits for a highly personalized experience, and the laundry pair has a range of colour choices to help inspire more ways to customize home laundry spaces.

SmartThings Energy – Recognized in the Software & Mobile Apps category, Samsung’s SmartThings Energy app provides an effortless solution for consumers to reduce home energy consumption. In addition to tracking energy usage, SmartThings Energy offers actionable insights and recommendations based on the devices connected to the platform and usage pattern.

Samsung 990 PRO with Heatsink SSD 2TB – As an Innovation Awards Honouree in the Computer Peripherals & Accessories category, the Samsung 990 PRO with Heatsink SSD 2TB is the company’s fastest PCIe 4.0 solid state drive (SSD) with superb power efficiency. Designed for gaming consoles or PCs, it delivers lightning-fast speeds for faster loading times. The combination of a heatsink, nickel coating on the controller and Samsung’s Dynamic Thermal Guard maximizes the cooling effects to prevent performance degradation due to overheating. The drive is also equipped with RGB lights to match the style of any setup. The Samsung 990 PRO with Heatsink SSD 2TB will be available in Canada in Q1 2023.

Samsung Electronics Canada recently hosted an event bringing Toronto’s Women in Tech (and also those aspiring to be) under one roof. They cleverly collab-ed with the most iconic professional women’s club and career portal, Monday Girl. The result: an evening of technological inspiration and excellence, camaraderie, cocktails and a lot of fun.

We know because we were there. Although, our presence had nothing to do with our tech genius, which ranges from nil to a bare minimum. We were there for three main reasons.

One, we are Samsung fans. This article is partially typed on a Samsung Galaxy S22 (swear by God). Two, we were getting to experience the Samsung Galaxy Z Fold4 and Samsung Galaxy Z Flip4 firsthand. And three, we really wanted to know what Tiffeny Chung, Head of Marketing, Mobile eXperience at Samsung Electronics Canada, had to say about women in leadership roles in the industry.

And we are happy to fill you in on the crazy awesome events of the evening—

The First Impression

Honestly, we were expecting the evening to be fab and classy, purely based on its venue, aka Harriet’s Rooftop Bar. And it certainly did not disappoint— classy ambience, incredible city views, snacks and beverages flowing. But a few minutes in, we realized that the evening is going to be just as intellectual as it is fun. Thanks to the many impressive and interesting women present at the event. It wasn’t hard to establish early on that the event is going to be everything it promised to be.

The Tech (but not quite) Talk

“It (the tech industry) is constantly evolving. It’s constantly advancing. It’s making the world a better place because it advances so rapidly. To me, that is so exciting and interesting.” This statement by Chung broke our first misconception about the talk. We incorrectly assumed the discussion to be all about the Galaxy Z Series features. It wasn’t.

Sure, the Galaxy Z series features did make an appearance here and there. Tiffeny would, after all, pick examples from her work life. But it was primarily an inspiring convo for the aspiring attendees. And most importantly, it had a sense of revolution to it. The revolution that changes the narrative of Women in Tech by supporting each other to reach great heights.

“As a leader, I always encourage people to think about what’s next, to see themselves in my role. I’m not going to be there forever. Aspire to that. Let’s get you there. I am okay knowing that you will succeed me,” adds Tiffeny.

The Pretty-Meet-Productive Phones

Samsung is known to be a leader in technology and innovation in Canada and around the world. And it is gems like the Galaxy Z Fold4 and Galaxy Z Flip4 devices that continue to showcase the electronic giant’s innovative stride.

When we first saw the phones, our immediate reaction was, “Ooouuu! These are so chic and sleek.” And we stand by that reaction. The foldable devices are pretty good-looking and sleek enough to fit our skin-fit pants and jacket pockets.

But the Galaxy Z Fold4 and Galaxy Z Flip4 are designed with productivity at their core to aid our hybrid work models. They not only put tablet-sized productivity in your pockets but also make multitasking on your smartphone a piece of cake, with the Galaxy Z Fold4 capable of launching three apps ride-by-side across its unfolded main screen.

We are, in particular, eyeing the Galaxy Z Flip4. It’s super smart, it’s super sleek, it’s super nostalgic AND it’s a super tool for content capturing. Tiffeny highlighted the versatile and hands-free FlexCam of the Galaxy Z Flip4 during her talk, which was also on display at the event’s photo booth to let attendees capture memories to take home with them.

The Feeling After

As we left Harriet’s Rooftop Bar we felt many things at once. Proud that us women are killing it in every field. Elated that women in leadership roles are trailblazing a women-support-women culture. And thrilled that Galaxy Z Flip4 and Galaxy Z Fold4 are now on our holiday shopping list!

Hear more from Paul Edwards, VP of Enterprise Mobility at Samsung Canada, on how the Galaxy Z Fold4 and Galaxy Z Flip4 are helping business owners and employees work more efficiently in today’s changing climate.

Q: Tell us about the Galaxy Z Fold4 and Galaxy Z Flip4. What makes them ideal productivity devices?

PE: When we designed the latest foldables, we wanted to make sure they delivered maximum value on several fronts, both personal and professional. The marquee feature of the Galaxy Z Fold4 is its foldable screen that stands on its own so users can video conference hands free or jot down notes with the optional S Pen^[1]. When unfolded, users benefit from a 7.6-inch expansive screen, letting them view a spreadsheet, contract, or creative mock-up in greater detail. Lastly, the multi-active window with taskbar feature lets users quickly launch up to three apps, side by side, plus, drag and drop content from one window to the other – making it easier for a user to work remotely from their mobile device.

With the Galaxy Z Flip4, we really leaned into the idea that work doesn’t stop when you’re away from the office. The informative Cover Screen provides compact connectivity, allowing professionals to answer or make calls, view notifications and respond to texts even when the phone is folded shut. Workers can also use Flex Mode^[2] on their Galaxy Flip4 to flex the phone, set it down and run conference calls hands-free from virtually anywhere.

Q: How do the latest Galaxy foldables help employees complete tasks and work with apps that are traditionally accessed on a laptop?

PE: The latest Galaxy foldables are optimized to support Microsoft Office, making it easier to create and edit documents on the go without having to power up a laptop. Our optimized Office experience means that popular Office apps, like Word, Excel and PowerPoint, can be used the same way they would be used on a laptop. That means everyone has access to important files, regardless of their location. We know that work is no longer confined to a desk, so Microsoft integration ensures always-on access to OneDrive and Teams, whether you’re in the office, working from home or between appointments.

If professionals do find themselves in a situation where a laptop is needed, we came up with a solution just for that. Samsung DeX on the Galaxy Z Fold4 lets them connect their device wirelessly to a monitor or a TV, pair a keyboard and mouse, and get to work in an intuitive PC-like environment. Whether they’re finalizing a sales contract or presenting a pitch to clients, the Galaxy Z Fold4 and DeX provides professionals with the convenience and familiarity of a desktop-like experience.

Q: What would you tell employers who are uncomfortable with so much work being conducted from a smartphone?

PE: The Galaxy Z Flip4 and Galaxy Z Fold4 are both equipped with built-in defense grade security that helps protect both business and personal data stored on the device from the chip up. This feature is called Knox Security, and when combined with Knox Vault, which protects passwords and biometrics information, it helps to ensure that sensitive data stays secure.

The durability of devices is another important consideration for businesses with employees working remotely. Both the Galaxy Z Fold4 and Galaxy Z Flip4 have built in water and scratch resistance^[3], so regardless of what someone’s workday might look like, their devices can be used with confidence. Both devices also come with an all-day battery and super-fast charging^[4], so more time can be spent taking care of important business matters versus trying to preserve the device’s battery life.

Q: Nowadays, with everything being remote, why is it important for professionals to carry devices that work together?

PE: When your devices work together, you work smarter. The Galaxy ecosystem was built to meet the need of a seamless connection between all of the average workers’ devices, which include earbuds, smartphone, tablet, laptop and others. The Galaxy Z Fold4 and Galaxy Z Flip4 sync effortlessly with the Galaxy Book laptop series so workers can share files to their PC in just a few taps. When the Galaxy Z Flip4 or Fold4 and laptop are paired with the new Galaxy Buds2 Pro, the auto-switch feature is activated so your audio source is automatically switched from your phone to the laptop, or vice versa, if you’re moving between a phone or video call. There’s not a lot you can’t accomplish when all your Galaxy devices are working together.

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^[1] Compatible with S Pen Fold Edition and S Pen Pro only, sold separately. Works with main display only.

^[2] Flex Mode supported at angles between 75° and 115°. For your convenience, it may be difficult to maintain Flex Mode while moving due to shaking or other movement. It is recommended to keep the phone stationary while in Flex Mode.

^[3] Consistent with IPX8 rating, water resistant in up to 5 feet of water for up to 30 minutes. Rinse residue/dry after wet.

^[4] Based on average battery life under typical usage conditions. Actual battery life depends on factors such as network, features selected, frequency of calls, and voice, data, and other application usage patterns.

Energy- and resource-efficient products to empower consumers for sustainable living

To invest in and develop innovative technologies for a better planet; Apply carbon capture and clean air technology

Samsung Electronics Co., Ltd. today announced its new environmental strategy, a comprehensive effort to join global efforts to tackle climate change. It includes commitments to achieve enterprise-wide net zero carbon emissions and plans to use more renewable energy, as well as to invest in and research new technologies to develop energy-efficient products, increase water reuse and develop carbon capture technology.

At the heart of the new commitment is achieving net zero carbon emissions (Scope 1 & Scope 2) for all operations in the Device eXperience (DX) Division by 2030, and across all global operations, including the Device Solutions (DS) Division, by 2050. The DX Division encompasses the company’s consumer electronics businesses, including Mobile eXperience, Visual Display, Digital Appliances, Networks and Health & Medical Equipment, while the DS Division includes the Memory, System LSI, and Foundry businesses.

Samsung Electronics has also joined RE100, a global initiative dedicated to pursuing 100 percent renewable energy. As part of this commitment, the company plans to match electric power needs of all international markets where it operates, outside of Korea, with renewable energy within five years.

The new plan builds on Samsung Electronics’ existing climate efforts, significantly expanding the scope of its programs and investments. Samsung will develop new technologies and implement further sustainable practices to enable a brighter future for all.

“The climate crisis is one of the greatest challenges of our time. The consequences of inaction are unimaginable and requires the contribution of every one of us, including businesses and governments,” said Jong-Hee Han, Vice Chairman and CEO of Samsung Electronics. “Samsung is responding to the threats of climate change with a comprehensive plan that includes reducing emissions, new sustainability practices and the development of innovative technologies and products that are better for our planet.”

Samsung Electronics’ environmental commitment also encompasses an enterprise-wide effort to enhance resource circularity throughout the entire product lifecycle, from raw material sourcing to recycling and disposal. The plan also details investments in new technologies to reduce emissions from process gases as well as to reduce power consumption in consumer products. The company also plans to explore carbon capture and utilization technologies and tackle harmful airborne particulate matter.

In recognition of the need for innovative approaches around environmental sustainability, Samsung Electronics will invest over KRW 7 trillion in its environmental initiatives by 2030, including for reducing process gases, conserving water, expanding electronic waste collection, and reducing pollutants. The investment figure excludes costs related to expansion of renewable energy use.

Net Zero Direct and Indirect Carbon Emissions by 2050

Samsung Electronics plans to achieve net zero direct and indirect carbon emissions by 2050, with the DX Division achieving its goal by 2030. By reaching net zero direct and indirect carbon emissions, Samsung Electronics expects to reduce the equivalent of about 17 million tons of carbon dioxide-equivalent (CO2e) emissions based on 2021 figures.

To propel these efforts, Samsung Electronics will invest heavily in innovative technologies for treatment facilities that reduce carbon emissions. The company plans to develop new technologies to significantly reduce process gases—a byproduct of semiconductor manufacturing—and install treatment facilities to its semiconductor manufacturing lines by 2030. Samsung Electronics will continue to expand waste heat utilization facilities and consider introducing electric heat sources to reduce LNG boiler usage.

Samsung Electronics has joined RE100, in a collaborative effort to reduce indirect carbon emissions from power consumption, and aims to match electric power needs with renewable energy by 2050 for all operations globally. As part of this initiative, Samsung Electronics plans to run all operations outside of Korea as well as the DX Division on renewable energy within five years. The company’s renewable energy sourcing methods will include, but not limited to, signing power purchase agreements (PPA), purchasing renewable energy certificates and participating in green pricing programs.

The goal for matching electricity use with renewable energy is 2022 for Southwest Asia and Vietnam; 2025 for Central and Latin America; and 2027 for Southeast Asia, CIS, and Africa. In the U.S., China and Europe, which have already matched electric power use with renewable energy, Samsung Electronics plans to move towards expanding renewable energy power purchase agreements (PPA).

RE100 cites Korea, where many of Samsung Electronics’ production facilities are based, as one of the most challenging countries to source renewable energy. This is in part due to the country’s renewable energy market, where procurement options for corporations have begun to expand but remain limited. Additionally, the electric power needs of semiconductor manufacturing facilities have continued to increase with the expansion of Samsung Electronics’ production capacity to meet global demand. However, the company will aim to achieve renewable energy use more proactively, acknowledging the urgency of today’s climate challenges. The company will also strengthen cooperation with different stakeholders, including peers in the technology industry, international organizations and NGOs.

Ultra-Low Power Products and Resource Circularity

Part of Samsung Electronics’ pledge for a healthier planet includes ensuring its products are energy-efficient and use less electricity, while also ensuring that the entire product lifecycle is more sustainable, from raw material sourcing to disposal and recycling.

Ultra-Low Power Semiconductors and Energy-Efficient Electronics Products

Samsung Electronics plans to tap new low-power technologies to reduce energy consumption in every day consumer electronics. This includes development of new ultra-low power memory chips that aim to significantly reduce the annual power consumption of memory products used in data centres and mobile devices by 2025 compared to current products.

The company will also implement low-power technologies in major models of seven consumer electronics products – smartphones, refrigerators, washing machines, air conditioners, TVs, monitors and PCs – with the goal of lowering power consumption levels by an average of 30 percent in 2030 compared to products with the same specifications in 2019.

Going forward, Samsung Electronics will set mid-to long-term reduction targets for value chain emissions (Scope 3). Samsung Electronics will also focus on new approaches to reduce emissions in areas such as supply chains, logistics, and resource circularity, as well as supporting suppliers in setting their emissions targets and reduction efforts.

Maximizing Resource Circularity Across the Entire Product Lifecycle

Samsung Electronics will double down on efforts to improve the resource circularity of electronics over the entire lifecycle of a product, from raw material sourcing to disposal and recycling, ensuring that every resource is used with as little impact on the environment as possible.

This all starts with reassessing the use of natural resources in product development. Samsung Electronics has created a new Circular Economy Lab to conduct comprehensive research on material recycling technologies and resource extraction processes from waste with the aim to applying these technologies to maximize resource circularity. In addition, Samsung Electronics plans to establish a system by 2030 in which minerals extracted from all collected waste batteries can be reused.

Also by 2030, the company aims to have 50 percent of plastic used in its products incorporate recycled resin. The year 2050 will see this figure increase to 100 percent. The Galaxy Z Fold4 has already been designed to incorporate plastics recycled from discarded fishing nets and the success seen here will soon be expanded to additional products.

To address sustainability after product use, Samsung Electronics plans to expand the scope of its electronic waste collection system from approximately 50 countries to about 180 countries by 2030. Through this, the company plans to collect a cumulative 10 million tons of electronic waste between 2009 and 2030, the highest target in the industry and a cumulative 25 million tons by 2050. Samsung Electronics will also actively promote an upcycling program that collects used smartphones and reuses them for other purposes such as IoT (Internet of Things) devices.

Water Conservation and Pollutant Treatment Measures

Samsung Electronics also plans to maximize water resource efficiency. As domestic semiconductor manufacturing capacity expands, the daily water withdrawal needs from Samsung Electronics’ semiconductor operations in Korea is projected to double from current levels by 2030. However, the company is committing to maximize water reuse, therefore keeping actual water withdrawals to 2021 levels.

For the DX Division, the company plans to promote water reuse by improving its water treatment facilities and to restore the same amount of water as it consumes by 2030 through water restoration projects such as water quality improvement and stream restoration.

Simultaneously, the DS Division aims to apply new technologies that remove air and water pollutants emitted during the semiconductor manufacturing process and treat them before being discharged to ensure that they have almost no additional impact on the environment from 2040.

Company-wide, Samsung Electronics plans to obtain a platinum-level Zero Waste to Landfill Certification issued by global safety certification organization Underwriters Laboratories (UL) for all global operations by 2025.

Invest in and develop innovative technologies for a sustainable future

Samsung Electronics intends to apply the company’s leading technology in addressing global climate challenges. In particular, the company will focus on developing carbon capture and utilization technologies to reduce carbon emissions and clean air technologies to reduce particulate matter, which has become a pressing global environmental challenge.

The Carbon Capture Research Institute was established within the Samsung Advanced Institute of Technology (SAIT) in September 2021, a first of its kind in the semiconductor industry. The key mission of the Institute is to develop and commercialize carbon capture and utilization technologies that make it possible to store carbon discharged from semiconductor industrial sites and turn it into a usable resource. The technologies developed by the Institute will first be applied to semiconductor production lines after 2030 and then to other parts of the company as well as its suppliers.

The company will also develop clean air technologies, including new filtration systems, to reduce particulate matter and plans to expand usage to local communities from 2030.

Additionally, Samsung Electronics plans to identify and invest in startups that support innovative green technologies. The company is also committed to fostering ideas and supporting projects that tackle climate change through its C-Lab, the in-house venture incubation and external start-up acceleration program.

Accountability and Tracking Progress

To ensure accountability, Samsung Electronics will have its efforts objectively verified by designated organizations. Its performance will be assessed via participation in the Samsung Institute of EHS Strategy’s certification system, and verified by a Carbon Reduction Verification Committee that includes third-party experts.

The company has developed implementation roadmaps for each environmental goal, including the net zero and circular economy targets, and will track progress and ensure robust implementation through the Sustainability Council, chaired by the CEO, and the Sustainability Committee, consisting of outside directors.

Have you ever been curious about the Galaxy experience, but don’t own a Samsung device? Well, now you can explore easy, intuitive, and customizable Samsung software. With the new ‘Try Galaxy’ experience, Smartphone users^[1] can explore the many benefits of a Galaxy operating system and UI.  After downloading, they can take advantage of helpful in-app tutorials and message guides, explore the app’s homepage – complete with Galaxy icons, widgets and navigation – and sample other innovative and unique apps and features available through Samsung Galaxy.

“Our mission is, and always has been, to create technology that makes people’s lives better,” said Raj Doshi, Head of Mobile Business at Samsung Electronics Canada. “Join us in discovering new ways to do more of the things you love, with Galaxy.”

Some of the incredible software features available to users through the ‘Try Galaxy’ experience include:

• Smart Switch: This app wirelessly transfers photos, files and important data from your old device to your new Galaxy device – follow the on-screen prompts for a worry-free and simple process.
• Object Eraser: This tool allows you to instantly remove objects or even people from your photos without needing to download any additional tools.
• Photo Remaster: This feature analyzes images and enhances them in one quick step for professional looking shots captured right on your mobile device – no DSLR needed.
• Camera Experience^[2]: In addition to in-app editing tools like Object Eraser, test out the latest in innovative camera technology by exploring a variety of dynamic content capture tools. Take stunning photos and video – day or night – by exploring features including night mode, portrait mode, super-steady video and more!
• Samsung Health: Redefine your digital wellness routine with the Samsung Health app. Record and analyze your daily activities and habits while setting new wellness goals all in one convenient app.
• Google Duo: Transform audio calls into quality time with better video calling and live sharing experiences. Whether it’s your best friend, a family member or your colleagues, this high-quality video chat app makes connecting virtually simple.
• Galaxy Themes: Express yourself through customizable wallpapers, icons, message interfaces, backgrounds and more for a mobile experience that matches your own unique personality and style.

Object Eraser	Samsung Health	Galaxy Themes

Beyond the ‘Try Galaxy’ experience, Samsung mobile users also enjoy other premium features unique to Galaxy including Quick Share which allows you to instantly send multiple photos, videos and files at a time with Galaxy friends and family nearby, no cords needed.

And now is the best time to ‘Try Galaxy’: The new Samsung Galaxy Z Fold4 and Samsung Galaxy Z Flip4 pair up powerful performance and multi-tasking opportunities with customizable design and form factors for an optimal user experience. Designed to help you do more, the latest Galaxy foldables deliver redefined mobile experiences that enhance everyday life. And, with seamless connectivity opportunities, all your Galaxy devices work together so you can share what is important easily and conveniently. Watch your favourite movie on Galaxy Tab S8 Ultra with Galaxy Buds2 Pro, then seamlessly switch to answering a call on your Galaxy smartphone all without having to fiddle around with Bluetooth settings.

If this wasn’t incentive enough, Samsung is offering a limited-time trade-in promotional credit of up to $400, in addition to the trade-in value of an eligible smartphone, to mobile users in Canada who trade in their old eligible devices and purchase a Galaxy Z Fold4 or Galaxy Z Flip4 device by October 3^rd 2022^[3].

Customers who purchase either of these devices may also be eligible to get up to four months free of YouTube Premium and enjoy an ad free, offline, and background play experience^[4].

To explore the many benefits of switching to Galaxy, simply scan the QR code below or visit www.trygalaxy.com.

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^[1] “Try Galaxy” app operates only with Safari on iOS devices launched on and after September 16, 2016.

^[2] Simulation app to experience Samsung’s One UI 4.1. Does not provide actual access to apps nor device hardware such as camera.

^[3] Certain conditions apply. Receive a trade-in promotional credit of up to $400, in addition to the trade-in value of your eligible old smartphone (the “Eligible Trade-In Product”), when you: pre-order and complete your purchase of an eligible Galaxy Z Fold4 | Z Flip4 device between August 10th, 2022 and August 25th, 2022; or purchase an eligible Galaxy Z Fold4 | Z Flip4 device between August 26th, 2022 and October 3rd, 2022 (the “Offer Period”), from a participating authorized Canadian retailer or carrier, a Samsung Experience Store in Canada, or online at https://www.samsung.com/ca/; and complete the trade-in of your Eligible Trade-In Product by October 3rd, 2022; and ship the Eligible Trade-in Product within 21 calendar days of receiving the waybill. Selection and availability may vary. While quantities last. No rain checks. No cash value. The minimum qualifying trade-in value of the “Eligible Trade-In Product” must be $25 as determined by the Service Provider’s device valuation software. $400 credit is based on completing the trade-in of an eligible Galaxy Note Series, Galaxy S Series, or Galaxy Z Series device and purchasing a Galaxy Z Fold4 device. Offer is subject to change or cancellation without notice, cannot be combined with any other offer and is available to Canadian residents only. Offer provided by Samsung Electronics Canada Inc. See https://www.samsung.com/ca/offer/ for Full Terms and Conditions. Please note: for trade-in transactions online at Samsung.com/ca if you do not send in your Eligible Trade-In Product within the prescribed time, or if the device condition differs materially from that which you have represented to be accurate using the Trade-In Tool, your trade-in transaction may be subject to a charge-back, in whole or in part, in accordance with the Trade-In Program Terms and Conditions of Use.

^[4] Terms and conditions apply. This YouTube Premium 4 month trial promotion is open to participants in Canada who purchase and activate any Galaxy S22 Series, any Galaxy Tab S8 Series or any Galaxy ZFlip4 or ZFold4 between February 1st, 2022 – March 1st, 2023 at 11:59pm PST. Offer only available to customers who are not current YouTube Premium or YouTube Music Premium subscribers, have not been YouTube Premium, YouTube Music Premium, or Google Play Music subscribers nor participated in a YouTube Premium, YouTube Music Premium or Google Play Music trial before. Offer must be redeemed by April 1st, 2023 at 11:59pm PST. Valid form of payment required at sign-up, but you will not be charged until the promotion is complete. At the end of the promotion, you will be automatically charged the individual subscription price, currently $11.99/month, on a monthly recurring basis. You can cancel your trial at no charge at any time before the trial is over. No refunds for partial billing periods are available. Offer requires a Google account. Promoter: Samsung Electronics Co., Ltd., 129 Samsung-ro, Yeongtong-gu, Suwon-si, Gyeonggi-do, Korea