Samsung Canada is proud to announce a new partnership with renowned celebrity real estate expert Scott McGillivray, bringing together innovation and design expertise to inspire Canadians to elevate their living spaces with Samsung’s home appliance lineup.

Scott McGillivray has spent over two decades helping homeowners transform their houses into dream homes. With more than 400 episodes of television, over a million social media followers, and 750 million annual media impressions, McGillivray has built a reputation as one of North America’s most trusted voices in real estate, renovation, and smart home design.

Through this collaboration, Samsung and McGillivray will showcase how Samsung’s award-winning appliances combine innovative technology with timeless design – helping Canadians build beautiful, functional homes that suit their modern lifestyles. From the kitchen to the laundry room, Samsung’s innovations will be integrated into McGillivray’s upcoming projects and digital content, inspiring viewers to invest in spaces that are as smart as they are stylish.

“I’ve always believed that great design and great technology go hand-in-hand,” said Scott McGillivray. “Partnering with Samsung allows me to share how innovative appliances can truly transform a home – making everyday living easier, more efficient, and more beautiful.”

The partnership will include a year-long integrated campaign featuring co-branded content across social media, editorial collaborations, and exclusive digital features showcasing Samsung’s role in home transformation. McGillivray will also appear at select events and share his expertise on how Samsung technology enhances modern home living.

“Scott McGillivray has built incredible trust with Canadian homeowners through his expertise, authenticity, and passion for home improvement,” said Scott Brown, Division Head, Home Appliance, Samsung Canada. “We’re thrilled to partner with him to inspire Canadians to dream bigger about their spaces, and to show how Samsung innovations can help bring those dreams to life.”

About Scott McGillivray

Scott McGillivray is an award-winning Home Network star, real estate investor, and executive producer known for helping homeowners build wealth through smart renovations. With more than 20 years of television success, Scott continues to educate and inspire audiences across North America through his shows, speaking engagements, and media collaborations.

Media Contacts

Carolyn Gagnon, Carolyn.gagnon@edelman.com

This year’s recognition highlights Samsung Canada’s Home Appliance Remote Monitoring (HRM) project, which exemplifies the company’s commitment to proactive, data-driven customer care. The HRM initiative extends Samsung’s expertise in remote diagnostics to home appliances, enabling the company to anticipate customer needs, resolve issues before they arise, and provide seamless, reliable service.

Key highlights of the Home Appliance Remote Monitoring project include:

• Proactive Customer Care: Detecting and addressing potential issues before customers are impacted, increasing satisfaction and trust.
• Customer-Centric Solutions: Reinforcing Samsung’s reputation for innovation and reliability in customer service.
• Industry Benchmark: Setting a new standard for proactive, customer-focused support in the home appliance sector.

“Innovation at Samsung Canada is driven by our commitment to make life simpler, smarter, and more reliable for our customers,” said Frank Martino, Vice President, Corporate Services, Samsung Canada.

This recognition underscores Samsung Canada’s leadership in IT innovation and its ability to translate technology into tangible business value and superior customer experiences. IDC’s CIO Awards specifically honor organizations that demonstrate exceptional innovation, operational excellence, and measurable impact through IT.

Samsung Canada will continue to build on this success, leveraging HRM and other technology initiatives to enhance customer care, improve efficiency, and set new industry benchmarks for service excellence.

About the CIO Awards Canada

The CIO Awards for Canada recognize Canadian organizations and teams that use IT in innovative ways to deliver business value, whether by optimizing business processes, enabling growth, or improving customer relationships.

About IDC

International Data Corporation (IDC) is a global provider of market intelligence, advisory services, and events for IT, telecommunications, and consumer technology markets. Learn more at www.idc.com/ca.

About CIO

CIO provides business technology leaders with insights into IT trends, leadership, and innovation. It reaches enterprise CIOs and executives with expertise on career development, business strategy, and technology-driven growth. Learn more at www.cio.com.