“With The Frame for hotels, Samsung is bringing one of its most distinctive TV experiences to hospitality businesses,” said Hyoung Jae Kim, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “Samsung will continue to invest in hospitality display solutions that help brands deliver premium service, strengthen their brand identity and prepare for the next phase of connected guest experiences.”

A Hospitality Display Designed for Premium Spaces

With this hospitality model, Samsung brings the award-winning design and functionality of The Frame to hotels and corporate environments. The display combines 4K QLED picture quality with a refined form that fits naturally into premium interiors. Its Anti-Glare panel reduces unwanted reflections, while the Slim Fit Wall Mount* allows the TV to sit close to the wall for a clean, gallery-like installation. The Frame eliminates the need for a separate One Connect Box by integrating key connection components into the display, supporting simpler installation in hospitality spaces.

Collection Hub gives The Frame its distinct value as an Art TV for hospitality environments, allowing hotel operators to display selected artwork, photography or brand visuals when the TV is not in active use. Generative Wallpaper** lets guests create AI-generated backgrounds for the screen, adding a customized touch to their room experience. Together, these features help each display become part of the room’s design, whether presenting hotel-curated visuals or AI-generated imagery selected by guests.

As Samsung’s most premium hospitality TV offering, The Frame for hotels is the first model in Samsung’s hotel TV lineup to support Generative Wallpaper and Live Translate. Live Translate helps international travelers comfortably watch local broadcasts or Samsung TV Plus*** with subtitles in their preferred language. The result is more accessible local content for users traveling overseas[1].

Beginning with Samsung’s 2025 hotel TV lineup, and extending to the HL03H model, Google Cast and Apple AirPlay support allows guests to share content from a smartphone or tablet to the in-room TV by scanning an on-screen QR code[2]. No separate login is required, and device connection information is automatically deleted upon checkout to help protect guest privacy.

Managing Hospitality Features From One Platform

LYNK Cloud, Samsung’s comprehensive hospitality cloud solution, helps hotel teams monitor TV status in real time, update on-screen services and distribute guest-facing content across connected displays from a central platform[3].

With the support of LYNK Cloud, guests can access digital concierge features, book hotel services and order room service through the in-room TV. This gives hotels another way to connect guests with property services directly from the display.

LYNK Cloud also includes Business Intelligence, a feature that helps hotel teams understand how guests use in-room TV services, including frequently ordered menu items or popular TV channels. These insights can support more relevant offerings and help identify new revenue opportunities.

Furthermore, LYNK Cloud supports Collection Hub management on the hospitality model of The Frame. With it, hotel teams can distribute selected art content across connected devices simultaneously. They can adjust brightness and colour tone based on indoor lighting conditions, helping each display fit the hotel’s brand concept and room environment.

Samsung will showcase The Frame for hotels at booth 2442 during HITEC 2026. The new model will be available in 55-, 65- and 75-inch sizes, with global rollout beginning in the second half of 2026[4].

For more information, visit www.samsung.com.

[1] Live Translate is available in English, French, German, Italian, Korean and Spanish. Availability may vary by model, region, language or channel. Requires supported broadcast content with closed captioning through antenna input or Samsung TV Plus.

[2] Google Cast and Apple AirPlay are supported on Samsung hotel TV models introduced in 2025 or later. Google Cast supports Android 6.0 and above and iOS 14.0 and above. Apple AirPlay supports iOS 11.0 and above, iPadOS 13.0 and above and macOS Mojave 10.14 and above. Availability may vary by model, device, software version and region.

[3] LYNK Cloud is sold separately. Availability of certain features may vary by region. LYNK Cloud supports Samsung hotel TVs with Tizen 5.0 or higher.

[4] Availability and model size may vary by region.

*The distance between the wall and TV may vary depending on the wall type and installation method.

** The number of generation attempts allowed per day may be limited.

*** Channels may vary by country and are subject to change without notifications. Supported Samsung devices may vary by country. Requires Samsung account. UI is subject to change without prior notice. Ads may appear on Samsung TV Plus. Available for free on Samsung Smart TVs since 2016.

Samsung Electronics Co., Ltd. today announced the upcoming global launch of the HU8000F series, its 2025 Hospitality TV. Available in six sizes — 43″, 50″, 55″, 65″, 75″ and 85″ — the HU8000F empowers hotel owners with powerful management tools to elevate guest stays while providing visitors with easy streaming and connectivity options through Google Cast. Samsung will unveil the HU8000F series at HITEC 2025 which takes place between June 16-19 in Indianapolis, USA.

“Samsung HU8000F Hospitality TV series delivers a new level of in-room experience, combining brilliant 4K picture, advanced streaming and easy management,” said Hoon Chung, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “With an AirSlim design, and integrated cloud capabilities, we are redefining what’s possible for hotel entertainment worldwide.”

Premium Picture Quality, AirSlim Design and Effortless Streaming

The HU8000F is powered by Samsung’s Crystal Processor 4K and features HDR10+ and Dynamic Crystal Colour, immersing hotel guests in one billion shades of colour with lifelike clarity and detail. Additionally, its sleek AirSlim design creates an elegant, nearly bezel-free look that complements any hotel space.

The new model has expanded content options for guests by adding a host of 3^rd party streaming apps along with Netflix and Samsung TV Plus — which are all accessible from the Tizen OS Home. For an enhanced viewing experience, the HU8000F also includes adaptive sound technology, providing real-time audio scene analysis and quality optimization to any news program, sports game, musical performance, TV show or movie.

Hotel-Ready Features and Integrated Hospitality Solutions

For centralized remote management and actionable business insights for hotel managers, Samsung LYNK Cloud [1] streamlines global hospitality operations while helping drive incremental revenue through targeted promotions. With SmartThings  and a multi-code remote, hotel staff can offer personalized in-room experiences and ensure interference-free control, enhancing both convenience and guest satisfaction.

As Google Cast is integrated directly into Samsung hotel TV series, guests can easily access their favourite content from 5,000 Cast-enabled apps by mirroring their Android and iOS [2]devices on the TV, without the need for additional dongles or login requirements. Embedding Cast also removes the need to buy and maintain extra hub-type devices, freeing up an HDMI port.

With  streaming apps, the 2025 Samsung Hospitality TV offers optimized solutions for a seamless and enhanced viewing experience.

Samsung hospitality display series is also built to include practical features tailored for hotel environments, including RJ12 connectors, bathroom speaker support and LAN output ports. Powered by the intuitive and secure Tizen platform, the 2025 Samsung Hospitality TV offers smooth navigation, enterprise-grade protection with Samsung Knox and flexible connectivity through multiple HDMI and USB ports.

For more information about Samsung’s hospitality solutions, please visit www.samsung.com.

[1] Samsung LYNK Cloud solution must be purchased separately. UI may vary by models or hotel’s current platforms.

[2] Compatibility of Android and iOS may vary