▲ Samsung received a total of 12 awards, including five Best of Show awards at ISE 2025.

Samsung’s booth entrance featured The Wall, drawing in visitors with an immersive anamorphic experience powered by cutting-edge MICRO LED technology. Throughout the booth, attendees caught a glimpse of the various environments being transformed by Samsung’s next-generation signage solutions — from corporate offices and classrooms to hotels and museums.

▲ Thousands of attendees made their way through Samsung’s engaging and expansive booth.

Samsung Newsroom captured some of the standout products showcased at ISE 2025 that demonstrate Samsung’s leadership in commercial display technology.

• Samsung Color E-Paper: Ultra-Bright, Ultra-Light and Ultra-Efficient
• HoloDisplay: Bringing Signage to Life With 3D Innovation
• Transparent MICRO LED: Blending Reality and Digital Content
• Interactive Display: A Smarter, More Interactive Classroom Experience
• The Wall: Optimizing Command and Control Rooms With High-Resolution Displays
• The Wall for Virtual Production: A Seamless, Cost-Effective LED Stage Solution for Filmmakers
• SmartThings Pro: Expanding Partnerships and Enhancing IoT Automation
• Another Record-Breaking Year for Samsung at ISE 2025

Samsung Color E-Paper: Ultra-Bright, Ultra-Light and Ultra-Efficient

▲ (From left) Jungsuk Han, Jonghwa Bae and Kwangju Kim stand with ISE 2025 Best of Show trophies for Samsung Color E-Paper, which delivers vivid, high-intensity color in a remarkable form factor.

Launched at ISE 2025, the energy-efficient Samsung Color E-Paper (EMDX model) stunned visitors with its vibrant digital ink technology and slim, lightweight design. This innovative signage solution is ideal for locations where content remains the same for a week or longer — such as retail or grocery stores and outdoor spaces such as bus stops. The display uses 0.00W¹ of power when showing a static image and can easily be managed through a dedicated app² or with Samsung VXT (Visual eXperience Transformation), a cloud-based content management solution (CMS) platform.

Samsung Color E-Paper received numerous Best of Show awards at ISE 2025 from trade publications — including AV Technology, Digital Signage and Installation.

HoloDisplay: Bringing Signage to Life With 3D Innovation

▲ A visitor reaches out to try and touch the 3D projected image in the innovative HoloDisplay, which creates a ‘floating object’ effect for an immersive experience

Following its debut at CES 2025, the HoloDisplay captivated attendees with its anti-distortion technology that forms a floating image in midair and its brighter and sharper picture quality. The HoloDisplay also earned the Best of Show award at ISE 2025 from Installation.

Transparent MICRO LED: Blending Reality and Digital Content

▲ The Transparent MICRO LED attracted visitors’ attention with its crystal-clear, glass-like display.

The Transparent MICRO LED display brought a new viewing experience to attendees. With its crystal-clear, glass-like design and high resolution, the display earned industry recognition including this year’s Digital Signage Innovation of the Year award from AV News.

Interactive Display: A Smarter, More Interactive Classroom Experience

▲ 2025 Interactive Display with Samsung AI Assistant

Samsung showcased its 2025 Interactive Display with Samsung AI Assistant — a new educational solution designed to provide an interactive experience to students. Attendees explored the new AI capabilities now supported, such as Circle to Search.

The 2025 Interactive Display earned the Best of Show award at ISE 2025 from the trade publication Tech & Learning, further solidifying its reputation as a cutting-edge educational solution.

The Wall: Optimizing Command and Control Rooms With High-Resolution Displays

▲ A Traffic command and control demonstration at ISE 2025 (left) and NASCAR’s new remote race control room (right)

Samsung showcased how The Wall can help businesses make fast and informed decisions. At the booth, attendees witnessed how the display can be used in settings such as control rooms to provide a large, dynamic canvas for real-time monitoring and decision-making.

In the United States, NASCAR’s new remote race control room now utilizes The Wall enhanced race officiating. Officials can review comprehensive, real-time video, audio and data from the track and remotely oversee races on an impressive 32-foot-wide, 9-foot-tall screen.

The Wall for Virtual Production: A Seamless, Cost-Effective LED Stage Solution for Filmmakers

▲ The Wall for Virtual Production in the corporate broadcast section in Samsung’s booth at ISE 2025

Samsung hosted a live demonstration at Samsung Corporate Broadcast Studio inside the ISE 2025 venue to showcase the seamless integration of The Wall for Virtual Production (IVC model) with Arnold & Richter Cine Technik (ARRI) cameras and lighting fixtures as well as Realtime Department’s digital experience solution. The combination of these technologies created ready-to-shoot LED backgrounds for virtual production — ensuring exceptional image quality and ease of use for corporate, broadcast and media environments.

“The collaboration with Samsung and Realtime Department has significantly lowered the entry barrier to LED production for filmmakers,” said Andre Rittner, Business Development Manager of EMEAI (Europe, the Middle East, Africa and India) at ARRI. “This partnership has brought ARRI’s award-winning equipment to a suite of studio production tools and reduced production costs without compromising quality.”

SmartThings Pro: Expanding Partnerships and Enhancing IoT Automation

▲ The SmartThings Pro wall

Samsung showcased how device ecosystems can be managed with SmartThings Pro — the company’s hyper-connected B2B platform featuring enterprise-level encryption to safeguard sensitive data across IoT connections.

Several new partnerships enhance the functionality of SmartThings Pro in business settings.

• Meeting rooms: Cisco video conference cameras and dashboards connect with 105-inch 21:9 Smart signage for crystal clear video conferencing and intuitive control. The AMX Muse Automation Controller streamlines operation of The Wall without compromising security.
• Retail stores: Five Nexmosphere sensors expand SmartThings Pro’s capabilities in retail settings — a presence sensor, radio-frequency identification (RFID) sensor, lidar sensor, ambient lighting sensor and an NFC reader.
• Hotels: ABB devices integrate with NETxAutomation management systems and SmartThings Pro to create new guest experiences.

Another Record-Breaking Year for Samsung at ISE 2025

Samsung’s leadership in digital signage was recognized at ISE 2025 with 12 awards from various organizations and trade publications — surpassing the impressive nine awards won in 2024.

Best of Show Awards from Future

• AV Technology: Samsung Color E-Paper
• Digital Signage: Samsung Color E-Paper
• Installation: Samsung Color E-Paper and HoloDisplay
• Tech & Learning: 2025 Interactive Display

AV News Awards

• AV Project of the Year (Commercial) Award: Samsung for using the Outdoor LED Signage XHB series (P8) at Shinsegae Department Store in Seoul, South Korea
• Digital Signage Innovation of the Year Award:Transparent MICRO LED

Inavation Awards

• Applied Technology Award:Samsung for using Onyx Led screens at Pathé Palace in Paris, France

▲ Employees from Samsung France receive the Applied Technology Award.

Top New Technologies (TNT) Awards from Commercial Integrator

• All-Weather Display: OHDX Outdoor Signage 46”and 55”
• TVs: 2024 HBU8000 Hospitality TV
• Video Monitors: QHFX 115” Smart Signage

ISE Stand Design Awards from EXHIBITOR Magazine

• Sustainability Recognition XL (250 m² or more): Samsung

▲ The Sustainability Recognition XL award recognizes the eco-conscious design of Samsung’s ISE 2025 booth.

ISE 2025 illustrated how quickly digital signage is evolving. Samsung is revolutionizing the industry with energy-efficient, AI-driven innovations — setting new standards with its award-winning lineups at ISE 2025 and beyond.

¹ The power measurement is based on IEC62301 standards from the International Electrotechnical Commission. According to the standards, the average power below 0.005W is indicated as 0.00W.
² Samsung Color E-Paper mobile app supports Android 10 and above, and iOS 15 and above. Availability may vary by device, software version and region.

Recently, Samsung Electronics Canada announced the Samsung Flip 2, an interactive display that transforms traditional pen and paper collaboration into a digital experience, and the newest addition to the Samsung Flip lineup. Tailored to meet display demands in corporate, education, hospitality, retail, and sports settings, the Samsung Flip 2 helps bring ideas to life by enabling users to write, design, and share ideas dynamically and digitally. Presentations, notes and visuals are taken to the next level with the touch of a smooth digital pen and an intuitive user interface.

“In today’s workforce, we’re seeing a higher demand for more user-friendly and innovative technologies that offer the flexibility to work in a variety of spaces, from the boardroom to smaller huddle rooms, with ease,” said Mary Peterson, Vice President, Enterprise Business Division, Samsung Electronics Canada. “With the introduction of the Samsung Flip 2, we now offer a solution that meets the need employees and employers have for versatility, while also helping enhance collaboration, foster creativity and increase productivity for their teams.”

Available in Canada in two sizes, 55 and 65 inches, the sleek, gray design of the Samsung Flip 2 positions any environment as sophisticated and forward thinking. With a versatile pivot mode and ergonomic stand tilt of 4.5°, each Flip display can configure to a portrait or landscape orientation. The 55-inch model offers a hinge assembly structure, as well as a portable, wheel-based stand that empowers users to transform any location into a huddle room, adding flexibility for businesses with limited conference space. With a slim and light stand, this display is simple to work with and allows for multiple units to be nested when not in use. The 65-inch model provides a larger screen which offers an optimal display solution for any meeting room, while the No Gap Wall mount (sold separately) removes unnecessary space between the display and the wall, allowing for easy and clean installation.

The Samsung Flip 2 is optimized for many different applications, including corporate presentations, product and fashion design, and sports training.

Also ideal for education, the Samsung Flip 2 can be deployed across school and college campuses as an interactive teaching tool. By leveraging the Samsung Flip 2, teachers and professors can creatively engage students in lessons and encourage participation in the classroom. Teachers can simplify learning for their students by sharing and presenting content with flexible input and output options and the advanced mobile compatibility of the Samsung Flip 2.[1]

Intuitive Usability

The Samsung Flip 2 provides an intuitive, user-friendly menu that simplifies navigation and saves time. With the Quick Finder feature, users can preview content and make instant changes directly on the screen. By simply clicking the Note layer button, users enjoy smooth writing on any content displayed, without affecting work behind the original layer. Flip users can also access up to 20 pages of writing space, with embedded search functionalities available to instantly direct participants to specific content. This continuous, rolling stream reduces lost time and interruptions that often result from shuffling through sheets of paper or lines of notes to locate specific details.

Pen & Paper Experience Goes Digital

Draw, write and inspire new ideas with the Samsung Flip 2 using Pen mode and Brush mode. Pen mode provides smooth and familiar pen-to-paper style writing, in a variety of colors, styles and widths, while Brush mode allows users to create art at the stroke of a brush in watercolor and oil painting modes. Up to four people can write simultaneously and erase drawings with a finger or palm swipe, enabling teams to collaborate in real-time. Each user can customize his or her own writing style, size and colour, with each notation made clear and visible by viewer-friendly UHD resolution.

Convenient Compatibility & Management

Samsung Flip 2 gives users the ability to open Microsoft Word, Microsoft PowerPoint, Microsoft Excel and PDF files directly with a built-in document viewer, ensuring easy access, regardless of the content source. The Samsung Flip 2 can also be leveraged as a calendar, scheduler, note or checklist board, enabling simplified meeting scheduling. With its reinforced six-digit lock system, each in-office team is able to safeguard sensitive content, lock the display and remove critical content from view, helping keep meeting information secure.

Each Samsung Flip 2 display can configure to portrait or landscape orientations to suit unique meeting needs. When coupled with its height-adjustable stand, the Samsung Flip 2 also maximizes available writing space at users’ preferred positions. Should a meeting require more centralized, roundtable-style discussion, users can remove and connect the Samsung Flip 2 display to a compatible wall mount, such as the No Gap Wall Mount.

Versatile Connectivity

Content can also be projected from the Samsung Flip 2 to another compatible large digital display in real-time, using a Wi-Fi Direct or dedicated HDMI port for seamless connectivity. The Samsung Flip 2 display can even be shared while connected to a personal device, ideal for large meeting environments. USB, HDMI, NFC and wireless connection capabilities provide interactive content visibility, notation and sharing. Following any meeting, users can distribute recaps to all attendees and colleagues, removing the time frustration traditionally associated with handwritten meeting notes. Important conversations and content are stored within the Flip 2 in real-time, easily shareable across mobile and digital channels.

Samsung Flip products are available to global professional users to purchase through traditional professional B2B display channels.

To learn more about the Samsung Flip 2 or other Samsung Flip displays, visit: samsung.com/ca/business.

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[1] Touch Out Control is available on UIBC-connected Android mobile devices (2016 or later), Windows 10 PCs or through a touch USB cable connection.