Created in Partnership with ELLE Canada

Years of gift-giving experience tells us that there’s an unbeatable formula for the perfect holiday present: practicality plus personalization. It’s why we’re scooping up picks from Samsung Canada, which offers totally covetable tech that always results in heaps of elation come unwrapping time.

For the trendsetter in your life, there’s the new Galaxy Z Flip3 Bespoke Edition, which can fold to fit into any pocket or clutch. For a present that defies the one-size-fits-all format, consider the Galaxy Watch4 Series, a cutting-edge, statement-making smartwatch that can be completely customized by band type, colour and size to match someone’s distinct style.

Read on to discover the top Samsung Galaxy gifts that’ll have your loved one’s learning, creating and interacting in entirely new ways.

1. SAMSUNG GALAXY Z FOLD3 5G

With not one but two displays, this phone will allow them to catch up on work or play on an uninterrupted tablet-size screen. It’s like gifting them a theatre, workspace and game room all at once that, when folded, conveniently fits into their pocket.

2. SAMSUNG GALAXY Z FLIP3 BESPOKE EDITION

Thanks to Flex Mode, there’s no need for a tripod to capture that holiday fit hands-free. The best part? It doubles as a stylish accessory with 49 available colour combinations to reflect their individual style.

3. SAMSUNG GALAXY WATCH4 SERIES

Help them achieve their self-care goals with the all-new Body Composition tool and advanced sleep tracking[1]. Plus, they can do it in style thanks to the new Bespoke Studio: Mix and match the latest band colours, sizes and straps for a truly personalized gift.

4. SAMSUNG GALAXY BUDS2

With premium sound quality and a super-comfortable fit, the Galaxy Buds2 allow them to get fully immersed in whatever they’re listening to while tuning out distractions with the Active Noise Cancellation feature.

5. SAMSUNG GALAXY TAB S7 FE

This holiday season, inspire new ways of working, gaming and designing on a stunning 12.4-inch display. The included S Pen makes it easy to harness their creative spirit and take on 2022.

[1] Intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, treatment of any medical condition or disease. The measurements are for your personal reference only. Please consult a medical professional for advice.

Samsung Electronics Canada recently released a new augmented reality mobile application revolutionizing the way consumers find their next TV. Through the use of your smartphone, you can see exactly what a big screen TV from Samsung will look like on your wall or entertainment centre before purchasing. Will a 98” TV fit on your wall? Or are you better off with a smaller, but still impressive, 75”? No need to break out your measuring tape, Samsung has got you covered with its “Samsung TV True Fit” app for Android and iOS devices.

Samsung continues to deliver premium innovation in home entertainment with its lineup of QLED 8K TVs. The best part? They come in 75” to 98” screen sizes, perfect for any die-hard TV aficionado. The unique augmented reality app allows you to see what a TV will look like in your home, before you even buy it – giving new meaning to the phrase, “try before you buy.”

“Augmented reality is starting to become a part of our daily lives, and this Samsung app is a beautiful functional use case of AR”, said Jennifer Richey, CSO, Gravity Jack. “To be able to see the product scaled to size in your space without tape measures or cardboard cutouts to see if it fits is AR at its finest.”

With its customers in mind, Samsung enlisted augmented reality pioneers, Gravity Jack, to help create an application combining futuristic technology with the future of retail shopping and virtual product display. Samsung wanted to provide consumers an opportunity to pick the right TV, at the right size, while also making the shopping experience fun, stress-free and easy.

“With new advances in picture quality, we’re inviting Canadians to rethink what fits when it comes to selecting TVs for their home, even in small spaces,” said Pat Bugos, Vice President of Sales and Marketing, Home Entertainment, Samsung Canada. “Though the app, consumers will have an opportunity to truly discover our lineup of big screen TVs and expand their viewing experience.”

To use the app, users can simply download the application onto their Android or iOS device, select their desired model and size, point their phone camera at the wall or TV stand, and viola! The application will scan the wall or TV stand automatically and place it in the user’s desired space.

The app also boasts a feature allowing users to place their TV manually if they would like to move it. Once the TV is in place, users can move around the TV, get closer or further away, and view it from different angles. After a user has chosen the correct model and size for their home, they can then search for the nearest retailer in their area that sells Samsung TVs.

Canadian consumers can start shopping for their dream TV today by downloading the “Samsung TV True Fit” app on the Google Play Store or the Apple Store.