“With The Frame for hotels, Samsung is bringing one of its most distinctive TV experiences to hospitality businesses,” said Hyoung Jae Kim, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “Samsung will continue to invest in hospitality display solutions that help brands deliver premium service, strengthen their brand identity and prepare for the next phase of connected guest experiences.”

A Hospitality Display Designed for Premium Spaces

With this hospitality model, Samsung brings the award-winning design and functionality of The Frame to hotels and corporate environments. The display combines 4K QLED picture quality with a refined form that fits naturally into premium interiors. Its Anti-Glare panel reduces unwanted reflections, while the Slim Fit Wall Mount* allows the TV to sit close to the wall for a clean, gallery-like installation. The Frame eliminates the need for a separate One Connect Box by integrating key connection components into the display, supporting simpler installation in hospitality spaces.

Collection Hub gives The Frame its distinct value as an Art TV for hospitality environments, allowing hotel operators to display selected artwork, photography or brand visuals when the TV is not in active use. Generative Wallpaper** lets guests create AI-generated backgrounds for the screen, adding a customized touch to their room experience. Together, these features help each display become part of the room’s design, whether presenting hotel-curated visuals or AI-generated imagery selected by guests.

As Samsung’s most premium hospitality TV offering, The Frame for hotels is the first model in Samsung’s hotel TV lineup to support Generative Wallpaper and Live Translate. Live Translate helps international travelers comfortably watch local broadcasts or Samsung TV Plus*** with subtitles in their preferred language. The result is more accessible local content for users traveling overseas[1].

Beginning with Samsung’s 2025 hotel TV lineup, and extending to the HL03H model, Google Cast and Apple AirPlay support allows guests to share content from a smartphone or tablet to the in-room TV by scanning an on-screen QR code[2]. No separate login is required, and device connection information is automatically deleted upon checkout to help protect guest privacy.

Managing Hospitality Features From One Platform

LYNK Cloud, Samsung’s comprehensive hospitality cloud solution, helps hotel teams monitor TV status in real time, update on-screen services and distribute guest-facing content across connected displays from a central platform[3].

With the support of LYNK Cloud, guests can access digital concierge features, book hotel services and order room service through the in-room TV. This gives hotels another way to connect guests with property services directly from the display.

LYNK Cloud also includes Business Intelligence, a feature that helps hotel teams understand how guests use in-room TV services, including frequently ordered menu items or popular TV channels. These insights can support more relevant offerings and help identify new revenue opportunities.

Furthermore, LYNK Cloud supports Collection Hub management on the hospitality model of The Frame. With it, hotel teams can distribute selected art content across connected devices simultaneously. They can adjust brightness and colour tone based on indoor lighting conditions, helping each display fit the hotel’s brand concept and room environment.

Samsung will showcase The Frame for hotels at booth 2442 during HITEC 2026. The new model will be available in 55-, 65- and 75-inch sizes, with global rollout beginning in the second half of 2026[4].

For more information, visit www.samsung.com.

[1] Live Translate is available in English, French, German, Italian, Korean and Spanish. Availability may vary by model, region, language or channel. Requires supported broadcast content with closed captioning through antenna input or Samsung TV Plus.

[2] Google Cast and Apple AirPlay are supported on Samsung hotel TV models introduced in 2025 or later. Google Cast supports Android 6.0 and above and iOS 14.0 and above. Apple AirPlay supports iOS 11.0 and above, iPadOS 13.0 and above and macOS Mojave 10.14 and above. Availability may vary by model, device, software version and region.

[3] LYNK Cloud is sold separately. Availability of certain features may vary by region. LYNK Cloud supports Samsung hotel TVs with Tizen 5.0 or higher.

[4] Availability and model size may vary by region.

*The distance between the wall and TV may vary depending on the wall type and installation method.

** The number of generation attempts allowed per day may be limited.

*** Channels may vary by country and are subject to change without notifications. Supported Samsung devices may vary by country. Requires Samsung account. UI is subject to change without prior notice. Ads may appear on Samsung TV Plus. Available for free on Samsung Smart TVs since 2016.

The world around us is rapidly changing. After a challenging couple of years, the way people engage and interact with each other has evolved, which influences their attitudes and behaviour. As part of this change, today’s guests have increased expectations, which now include enhanced experiences that are enabled by seamless digital connectivity.

A personalized hotel experience is important to guests, so increased pressure is being placed on those working within the hospitality industry to explore and invest in digital technologies that will meet guests’ enhanced expectations.

To help support the efforts of hotels and deliver value on their digital investments, Samsung Canada offers an array of digital display solutions. Such solutions ensure efficient, high-end connectivity that allows hotels to deliver impeccable service and communication from check-in to checkout and beyond, driving and enhancing guest loyalty. Whether it’s outdoor digital signage that captures guests’ attention or in-suite digital tools that keep guests both informed and entertained, Samsung’s innovative digital solutions support the incredible guest experiences that hotels strive to provide to their guests.

Making a Big Impression with Impactful Digital Signage

It’s no secret the guest experience begins as soon as patrons enter the hotel lobby. To help create an immediate impression that guests will remember, Samsung’s LED displays are an incredibly powerful visual tool. The Wall, for instance, allows hotels to showcase welcome messages for event attendees, or wayfinding information for private functions. And, when the screen isn’t being used to deliver specific messaging, it can be leveraged to display captivating scenes of the city, its landmarks, landscapes, or other local highlights.

Checking-In Made Easier

A growing trend among some travellers today is their increasing desire for a discrete and private check-in experience. Samsung enables this experience with its interactive, self-service Kiosk, which provides guests with the ability to check-in or select upgrades. The Kiosk boasts a compact, space-saving design, advanced security, and easy management and maintenance for reliable performance.

Delivering a Premium In-Suite Experience

For most travellers, a comfortable and seamless in-suite experience is one of the most important aspects of their stay. Samsung’s new generation in-room hospitality TVs with QLED display technology for deeper contrast and exceptional brightness featuring Samsung’s new content management system, LYNK Cloud, provide a gateway to hotel information, services, and activities. It’s a way for hotels to provide a new level of interactivity for their guests, which includes opportunities and access to new experiences in a personalized manner, allowing guests to order room service, view menus and check out easily and conveniently.

Digital Concierge Stations

Digital touch screen displays can also be used to provide guests with real-time information regarding local restaurants, sporting and entertainment events as well as airport and airline updates. Serving a similar function as a mobile device, a digital concierge station helps fulfil guests’ search needs while encouraging essential personalized engagement with the hotel.

Augmented Signage for Additional Revenue

Elevators can also be outfitted with Samsung digital displays to provide guests with news, weather, directions to hotel amenities, or special information specific to the hotel. For example, a digital display can promote the hotel’s restaurant, café, bar and gift shop by displaying timely deals, menu boards, upsell opportunities and special promo offers, generating additional revenue for the hotel.

Outdoor Signage

With the latest fully integrated and contained outdoor signage technology that can withstand different weather elements, hotels can reach potential guests with messages promoting different services and offerings like free Wi-Fi, complimentary breakfast, parking, discounted nightly rates, or seasonal partnerships with local restaurants. This provides hotels with yet another way to increase revenue.

In an ever-changing world and continuously evolving hospitality landscape, hotels are always exploring new ways to “wow” their guests and provide them with an exceptional experience during their travels. Through its innovative digital display technology, Samsung is helping the industry achieve that goal.