As the Official TV and Mobile Partner of Canada Soccer, Samsung Electronics Canada is celebrating the passion that brings fans together through a campaign featuring Canada Soccer Men’s National Team player Ismaël Koné and a new generation of immersive Micro RGB TVs  designed to elevate the sports viewing experience. 

“At Samsung, we know sports are about more than what happens on the pitch; they’re about the emotion, energy and shared moments that bring fans together,” said Giovanni D’Annibale, Head of HE Division, Samsung Electronics Canada. “Our new Micro RGB TVs, with Samsung Vision AI Companion, are designed to deliver exceptional clarity, contrast and motion performance that help fans feel closer to every play, detail and moment of the game.” 

For Koné, some of his earliest memories of the game came from watching matches at home with family. “We were all together as a family, and we all really loved the sport, so we’d be locked in on the game, watching every move,” said Koné. “That’s where my love for the sport really lives.”  

As a professional soccer player, Koné still sees the viewing experience as an important part of how fans connect to the game. 

“Soccer is a game of details,” said Koné. “Movement, positioning, the energy of the crowd – there’s so much happening at once. When the viewing experience is immersive and clear, you feel closer to every moment of the game.”  

Samsung’s new Micro RGB TVs, with Samsung Vision AI Companion, intelligently optimize picture and sound in real time to elevate the live sports viewing experience. Featuring enhanced brightness, refined contrast and improved motion clarity, the technology helps fast-paced action appear smoother and more lifelike, allowing fans to follow every play with greater precision and detail. Combined with Samsung AI Soccer Mode, audio and visuals dynamically adapt to match the pace and intensity of the game, creating a more immersive match-day experience at home. 

As more Canadians gather at home to experience major sports and entertainment moments together, the living room has become the modern front row, a place where friends and families connect through every match, goal and celebration. As these shared viewing experiences become increasingly important, Canadians continue prioritizing premium at-home entertainment, with picture quality remaining one of the most important factors when choosing a TV. 

Beyond the living room, Samsung is helping fans stay connected to the game wherever they are. As the Official TV and Mobile Partner of Canada Soccer, Samsung’s latest Galaxy S26 Ultra empowers fans to capture, create and share every match-day moment. Whether cheering from the stands, watching with friends or following the action on the go, Galaxy S26 Ultra helps Canadians bring their passion for the game to life and stay closer to the moments that matter most. 

To learn more about Samsung’s Micro RGB TVs and home entertainment innovations, visit Samsung.com/micro-rgb-tv. 

“Micro RGB represents the peak of our picture quality innovation, and the new 130-inch model takes that vision even further,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “We’re reviving the spirit of our original design philosophy introduced more than a decade ago to deliver an unmistakably premium display, engineered with technology for a new generation.”

Bold Design That Redefines What a TV Can Be

The Micro RGB TV’s commanding scale, next-generation color technology and striking design approach reflect Samsung’s longstanding leadership in engineering excellence united with premium aesthetics. With a monumental frame and improved audio performance, the 130-inch display is intentionally designed to appear less like a television and more like a vast, immersive window that visually expands the room.

The TV offers a modern, gallery-inspired aesthetic through the Timeless Frame, a modern evolution of Samsung’s 2013 Timeless Gallery design, now with a refined frame that embodies the philosophy of “technology as art.” Inspired by the frame of a grand architectural window, the ultra-large screen appears to float within its borders, transforming the TV into an artistic centerpiece that shapes the room. Sound integrated into the display’s frame is carefully balanced to the screen’s size, so picture and audio feel naturally connected in a space.

Ultimate Viewing Experience to Match Its Scale

The 130-inch Micro RGB model features Samsung’s most advanced Micro RGB innovations to date. Powered by Micro RGB AI Engine Pro, Micro RGB Color Booster Pro and Micro RGB HDR Pro, it leverages AI to enhance dull tones and refine contrast, delivering vivid color and subtle detail across bright and dark scenes alike for realism and picture fidelity.

The display elevates picture performance with Micro RGB Precision Color 100, delivering 100% of the BT.2020 wide color gamut. Certified by the Verband der Elektrotechnik (VDE) for precise Micro RGB color reproduction, it produces finely controlled hues that appear true to life on screen. The 130-inch model also includes Samsung’s proprietary Glare Free technology, which minimizes reflections, further preserving clear color and contrast across a variety of lighting conditions for the best viewing experience.

The product supports HDR10+ ADVANCED[1] and Eclipsa Audio to provide an enhanced picture and sound quality, as well as Samsung’s enhanced Vision AI Companion,[2] enabling conversational search, proactive recommendations and access to AI features and apps such as AI Football Mode Pro, AI Sound Controller Pro, Live Translate, Generative Wallpaper, Microsoft Copilot and Perplexity. The first-of-its-kind display will be showcased at Samsung’s Exhibition Zone during CES 2026 in Las Vegas, Nevada.

[1] Samsung’s 2026 TVs are the first in the industry to implement HDR10+ ADVANCED, next-gen HDR10+ technology.

[2] Feature available in certain regions and models. Availability and supported features may vary by region and watching conditions. Voice commands recognize English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognized. This feature provides AI-created content, with accuracy not guaranteed, so results should be confirmed. Requires a specific Bluetooth remote (TM2660H/TM2661H) (sold separately on some models). In-box remote for some models (M70H/U800H) does not support voice recognition. Requires either a Mobile Quick Remote or separately purchased Bluetooth remote. Feature accessible with the AI button or the Home button (via long press) on remote controls without an AI button.