Samsung Electronics Co., Ltd. recently unveiled its 2021 portfolio of Neo QLED, MICRO LED and Lifestyle TV displays during its first-ever virtual First Look event ahead of CES 2021. The new line underscores Samsung’s commitment to accessibility, sustainability, and innovation with new advancements that help redefine the role of television in consumer homes.

“During the past year, we have witnessed the pivotal role technology played in helping us carry on with our lives and stay connected with each other,” said JH Han, President of Visual Display Business at Samsung Electronics. “Our commitment to an inclusive and sustainable future goes hand-in-hand with our relentless pursuit for innovation to meet consumers’ ever-changing needs – from reducing the carbon footprint of our products, to providing a suite of accessibility features, to offering an unparalleled viewing experience that fits each user’s lifestyle.”

A Sustainable and Accessible Future for All

Over the next few years, Samsung will embark on a journey of “Going Green” in aligning TV business operations through the following long-term sustainability programs:

• Reducing Carbon Footprint and Improving Energy Efficiency: Samsung will seek to systematically decrease its overall carbon footprint in TV manufacturing. The company will also seek to lower user power consumption and use more recycled materials across its entire TV line.
• Sustainable Packaging Design: Building on valuable consumer feedback, Samsung is expanding its award-winning ‘Eco-packaging’ design to all 2021 Lifestyle TVs and most of the 2021 Neo QLED line. This sustainable solution can upcycle up to 200,000 tons of corrugated boxes each year[1]. By minimizing text and graphic imagery on the Eco-packaging, the oil-based ink from colour printing that’s traditionally used on TV boxes is eliminated, helping to further reduce waste.
• Solar Cell Remote Control: In 2021, Samsung TVs will come with a solar-powered remote control that can be recharged by indoor light, outdoor light or USB—a first-of-its-kind innovation for the brand. This will help prevent waste from a projected 99 million AA* batteries over seven years[2]. To construct the remote, Samsung innovated manufacturing process that upcycles plastics from recyclable bottles –including 24% recycled content[3].

Samsung’s 2021 accessibility features – now available on all 2021 QLED and Neo QLED models – bring the latest advances in technology and Artificial Intelligence (AI) to help more people comfortably enjoy their TV experience. The 2021 line adds new features such as Caption Moving, Sign Language Zoom and Multi-Output Audio, giving those with vision and hearing impairments the ability to optimize their viewing to their needs and preferences. By 2022, Samsung is committing to expanding its Voice Guide feature—which provides audio guidance for people with vision and hearing impairments. And Samsung will continue to develop new AI based features to enhance the accessibility of Samsung TVs in the years to come.

Neo QLED Takes a Quantum Leap in TV Display Technology

Samsung is introducing a whole new display technology, Neo QLED, to its flagship 8K (QN900A) and 4K (QN90A) models. Samsung is taking QLED to the next level enabled by new light source, Quantum Mini LED precisely controlled by Quantum Matrix Technology and Neo Quantum Processor, a powerful picture processor optimized for Neo QLED.

Samsung designed the Quantum Mini LED to be 1/40 the height of a conventional LED. Instead of using a lens to disperse light, and a package to fix the LED in place, the Quantum Mini LED has incredibly thin micro layers filled with many more LEDs. Quantum Matrix Technology enables ultra-fine and precise control of the densely packed LEDs, preventing blooming—and allowing viewers to enjoy content as it’s meant to be seen. Neo QLED increases the luminance scale to 12-bit with 4096 steps; this helps make dark areas darker and bright areas brighter, resulting in a more precise and immersive HDR experience. And Neo QLED benefits from Samsung’s proprietary, powerful Neo Quantum Processor with enhanced upscaling capabilities. By using up to 16 different neural network models, each trained in AI upscaling and deep learning technology, the Neo Quantum Processor can optimize picture quality to near-4K and near-8K picture output regardless of the input quality[4].

Samsung’s 2021 Neo QLED 8K features a new Infinity One Design—a nearly bezel-less screen providing an immersive viewing experience in a sleek design and form factor. And Neo QLED 8K’s attachable Slim One Connect box—an all-new cable management system that can be attached to the TV’s back—allows for an easier installation and cleaner aesthetics. The 2021 Neo QLED 8K also packs in several premium, room-filling audio features: Object Tracking Sound (OTS) Pro’s dynamic sound corresponds to the movement of objects on screen, and SpaceFit Sound analyzes the installed TV’s physical environment and outputs immersive sound tailored specifically to your space.

Samsung’s 2021 Neo QLED 8K and 4K models offer smart features that expand the role of the TV and help consumers meet their changing needs when it comes to fitness, entertainment and the home office.

• Samsung Health seamlessly transforms the home into a personal gym, and the new Smart Trainer feature tracks and analyzes posture in real time, just like a personal trainer. During and post-workout, Smart Trainer provides feedback on form, helps you count your reps and estimates calories burned. With video and interactive training via Bixby-enabled voice control, Samsung Health Smart Trainer elevates and personalizes the home workout experience.
• With two new exclusive features, Samsung is delivering the ultimate TV gaming experience. Super Ultrawide GameView gives gamers the option to play not only at the wide 21:9 aspect ratio, but also at the ultrawide 32:9 ratio. The wider field of view ensures gamers don’t miss a moment of the action. And Game Bar lets players quickly monitor and adjust critical aspects of play—whether that’s switching aspect ratios, checking input lag, or connecting a headset. Finally, FreeSync Premium Pro minimizes stuttering so players enjoy smooth picture quality throughout gameplay.
• With Google Duo, consumers can use their phone to initiate a high-quality, high-speed video call that up to 32 people can join—no matter which operating system they’re using. With Google Duo app, you can make video calls directly through an optional USB-connected And with smart camera solution, the camera can follow your movements. It will automatically zoom in and out so you’re just the right size, always in focus.
• PC on TV on Samsung devices allows consumers to connect a PC to the TV via WiFi network access, enabling working and learning from home through the TV screen with a connected mouse, keyboard, and PC. Consumers can also directly access MS Office 365 through the TV’s web browser to create and edit documents. Simply install an Easy Connection app on your computer and log into your Samsung Account—and your TV will automatically connect to your PC, making working from the living room seamless.

Opening A New Era of Breathtaking Picture Quality and Design with MICRO LED

In 2021, the promise of Micro LED comes home. With the new MICRO LED line, Samsung has made Micro LED available in a traditional TV form factor for the first time—bringing consumers a breathtaking visual experience on an ultra-large, next-generation screen.

Available in 110’’, 99’’, and smaller sizes by the end of the year, the new MICRO LED line uses micrometer-sized LED lights to eliminate the backlight and colour filters utilized in conventional displays. It is self-illuminating, producing stunningly lifelike colours and brightness through its 24 million individually controlled LEDs. And with a Monolith Design defined by over 99% screen-to-body ratio, all you will see is breathtaking picture quality.

Samsung has innovated its Smart TV features to take advantage of the new MICRO LED line’s massive screen. For example, consumers can use the 4Vue (Quad View) feature to comfortably watch up to four different content sources simultaneously on one screen. Viewers can connect multiple external devices to keep up with multiple playoff games at once, or stream a walkthrough while playing a video game—all in stunning picture quality and large size.

Finally, the new MICRO LED’s dynamic audio experience is just as immersive as its visuals. With Majestic Sound, it delivers breathtaking 5.1 channel sound with no external speaker—transforming any room into a luxurious home theater.

Enhancing the Award-Winning Lifestyle TV Portfolio

Samsung is also making enhancements to its 2021 Lifestyle TV line with new design and form factors to reflect changing interests and tastes of consumers. Since its launch in 2017, The Frame has redefined television, transforming displays into stunning works of art, with over one million units sold globally.

The 2021 version builds on The Frame’s innovative legacy, offering a more customizable experience in a slimmer form. The Frame is about half thinner[5] compared to its previous iterations, mirroring the depth of a traditional picture frame. New attachable optional bezel frames come in five colour options and two different customizable styles—Modern and Beveled—to match the aesthetics of any room The Frame is located in.

With a subscription to The Frame’s all-new Art Store[6], consumers are able to enjoy 1,400+ carefully curated pieces. Samsung’s new AI-based auto-curation technology better analyzes individual consumer preferences to recommend specific artwork.

With near-endless options for customization, Samsung’s lifestyle TV portfolio including The Frame, The Serif, The Sero, The Terrace, and The Premiere easily upgrade the décor of any home.

For more information on Samsung’s 2021 TV lines, please visit https://www.samsung.com/ca/explore/experiences/ces2021-the-first-look/.

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[1] Based on laboratory research.

[2] Based on laboratory research. Results may vary upon usage circumstances.

[3] Based on laboratory research.

[4]8K / 4K AI Upscaling enhances content to near-8K / near-4K picture quality. Based on laboratory testing. Viewing experience may vary according to types of content and format.

[5] 46% slimmer than the previous The Frame model.

[6]The art pieces are available as a single purchase for $26.99 or a monthly subscription for $7.99 or yearly subscription for $79.90 to the Art Store. Art pieces in the Art Store are subject to change without prior notice.

* Revision has been made from ‘AAA batteries’ to ‘AA batteries’ with regards to the Solar Cell Remote Control on March 4, 2021.

Samsung Electronics Co., Ltd. recently announced the launch and pre-sale of the groundbreaking 110” Samsung MicroLED beginning in Korea. Samsung MicroLED delivers astonishing colour vibrancy and brightness with self-emissive LED display technology.

In 2018, Samsung’s first MicroLED display was introduced in the form of “The Wall”— a system of configurable modules that could be installed professionally. With the new 110” MicroLED, Samsung is delivering the MicroLED experience in a traditional TV form for the first time. Unlike its modular counterpart, installation and calibration is streamlined since the new 110” MicroLED model is prefabricated — offering stunning video, audio, and smart capabilities straight out of the box.

In the past year, consumer interest and demand for large screen TVs has continued to grow rapidly. With the launch of the 110’’ MicroLED, Samsung offers a breathtaking visual experience on an ultra-large, next-generation TV display.

“As consumers rely on their televisions for more functions than ever, we are incredibly excited to bring the 110” MicroLED to the commercial market,” said Jonghee Han, President of Visual Display Business at Samsung Electronics. “Samsung MicroLED is going to redefine what premium at-home experiences mean for consumers around the world.”

Innovative Engineering Delivers Next-Level Picture Quality

Ultra-large screen enthusiasts want excellent picture quality with vibrant colours and stunning resolution. With Samsung’s latest engineering innovations, the 110’’ MicroLED uses micrometer-sized LED lights to eliminate the need for separate layers of backlight and colour filters utilized in conventional displays. Instead, it is self-illuminating—producing light and colour from its own pixel structures. It expresses 100% of the DCI and Adobe RGB colour gamut, and accurately delivers wide colour gamut images taken with high-end DSLR cameras. This results in stunning, lifelike colours and accurate brightness from the display’s 4K resolution and 8 million pixels.

The 110’’ MicroLED also has a processor powerful enough to live up to its display capabilities. Its all-new Micro AI Processor delivers stunning 4K HDR content — resulting in bright, vivid, realistic picture quality that is optimized for every scene.

Previously, mass-producing a MicroLED screen as small as 110’’ for simple home installation wasn’t possible. But Samsung innovated to make it a reality by developing cutting-edge surface mount technology — along with a new production process derived from its semiconductor business — making MicroLED technology easier to manufacture, deliver, and install. These same innovations will allow Samsung to produce even smaller MicroLED models in the future, so even more consumers can enjoy the breathtaking MicroLED experience.

Immersive Design and Premium Audio

When you turn on the 110’’ MicroLED, you are treated to a spectacularly immersive experience thanks to its 99.99% screen-to-body ratio. The black matrix and bezel have been removed from the display — leaving only the screen and delivering to consumers the most immersive content experience.

Samsung has innovated and optimized its Smart TV features to take advantage of the 110” MicroLED’s massive screen. For example, consumers can use the Multi View feature to comfortably watch up to four sources of content simultaneously on up to 55’’ sized split screens. When using this feature, the viewers can connect multiple external devices and enjoy watching news, movies, and other apps simultaneously on one screen — so they can keep up with multiple sports at once, or stream a walkthrough while playing a video game, all in stunning quality and size.

Plus, the 110’’ MicroLED’s dynamic audio experience is just as immersive as its visuals. It includes an embedded Majestic Sound System that delivers breathtaking 5.1 channel sound with no external speakers — transforming any room into a luxurious home theatre. And its Object Tracking Sound Pro feature identifies objects moving on screen, and projects the sound to follow the action — so when you are watching an action movie and an airplane flies overhead, it will feel like its engines are roaring above you.

The 110’’ MicroLED will be available globally in the first half of next year following the recent unveiling in Korea.

Samsung Electronics unveiled its latest lineup of MicroLED, QLED 8K and Lifestyle TVs ahead of CES 2020. With the introduction of new display sizes, 8K AI upscaling capabilities, innovative display orientation technology, and more, Samsung showcased how its 2020 lineups redefine immersion and revolutionize home integration. 

“Consumers use screens every day to work from home, exercise from home, and even shop from home. As our lifestyles continue to evolve, the TV screen is evolving with them to provide consumers access to their favorite content and real-time information whenever and wherever they want it,” said Jong-hee Han, President of Visual Displays at Samsung Electronics. “As part of our vision of ‘Screens Everywhere,’ we’re thrilled to deliver a more vivid and connected at-home viewing experience by incorporating AI-enabled features and 8K technology into our displays.”

MicroLED pioneering the home entertainment market

Samsung introduced the home-ready, modular MicroLED, which combines next-generation screen  technology with unprecented customization capabilities. Consumers are now able to personally experience how Samsung’s design and innovation engineering teams have reimagined the TV.

With 75 -,88-, 93- and 110-inch display sizes, MicroLED models are suited for a variety of homes and lifestyles. The new 88- and 150-inch MicroLED models introduce ultra-slim infinity designs, virtually removing all four sides of the bezels for a finish that blends right into any wall. And consumers can also connect multiple MicroLED panels together to create new combinations and adapt their TV for their specific space. 

MicroLED displays offer best-in-class picture quality. They deliver greater depth, better resolution, and higher clarity as well as a peak brightness of 5,000 nits. They also leverage upscaling abilities based on deep learning to deliver the highest-quality content, regardless of the source. The result is that these MicroLED displays provide an unparalleled sense of immersion for the at-home viewing experience.

8K QLED lineup expands with strengthened AI Quantum Processor 8K and design 

Samsung’s flagship Q950TS QLED 8K TV is the industry’s first 8K TV to combine a striking, ultra-thin form factor, premium 8K picture quality, and impressive surround-sound audio. Plus, the Q950TS introduces the ‘Infinity Screen,’ which produces a screen-to-body ratio of 99 percent to create an unprecedented viewing experience. 

With stunning 8K resolution, the Q950TS delivers the best LCD picture quality on the market. Equipped with the AI Quantum Processor 8K, it has built-in 8K AI upscaling and deep-learning capabilities that can automatically upscale non-8K content to pristine and true-to-life 8K resolution. With a feature called Adaptive Picture, it can also optimize the screen to both ambient conditions and individual images. And the AI Quantum Processor – the powerhouse behind the flagship display – is also helping to power Samsung’s open smart home platform, Tizen, enabling users to experience everything from enhanced picture quality to heightened usability to other connected home functions.

Further supporting the picture quality and design enhancements of the QLED 8K lineup, the 8K ecosystem continues to expand to provide seamless playback for 8K content from providers like YouTube. The adoption of AV1 codec allows for better compression rates, and enables the support of HDR10+ technology, image dimensionality, brightness optimization, and contrast ratio.

And building off of the picture quality amplification are the QLED 8K’s premium sound features – Q-Symphony, Object Tracking Sound+ (OTS+), and Active Voice Amplifier. These features maximize immersive sound by delivering dimensional and dynamic audio that corresponds with large screen viewing experiences. And when paired with the CTA “Best of Innovation”-winning HQ-Q800T soundbar, the TV’s speakers sync with the soundbar to serve as an additional audio channel and create a more dynamic soundscape.  

Lifestyle TV “The Sero” expands display possibilities across the global market

Samsung is also growing its portfolio of Lifestyle TVs with an expanded rollout of The Sero. The Sero, which means “vertical” in Korean, has the ability to pivot between horizontal and vertical orientations – just like a smartphone or tablet. Following its initial rollout in South Korea last year, Samsung is set to expand The Sero’s availability to several global markets in 2020 .

The Sero’s display orientation technology connects seamlessly with users’ mobile devices to smoothly and naturally display content in traditional horizontal formats, as well as vertical formats designed for mobile consumption. Consumers can expect to enjoy a variety of content – including social media, YouTube and other personal videos – in whatever display orientation mirrors their mobile device.

Geared toward millennial and Gen Z consumers, The Sero features a modern design that stands out in any space, and features a range of different display features for when it is not in use. A CTA “Best of Innovation” winner at CES, The Sero combines the cutting-edge functions of Samsung’s top-level displays while providing a new approach to home entertainment technology that meets the needs and habits of the growing mobile viewing audience.

“Consumers today expect TVs that can fully integrate into their individual lifestyles and Samsung is redefining the role of the screen creating delivering new digital services and creating new designs to enhance your life” said Grace Dolan, Vice President of Marketing Communication at Samsung Electronics America.

For more information on Samsung’s 2020 TV lineups, please visit https://www.samsung.com/. 

Mississauga, ON – January 10, 2018 – Samsung Electronics Canada introduced “The Wall” – the world’s first consumer modular MicroLED 146-inch TV – at its annual First Look CES event. The modular, self-emitting MicroLED 146” TV display was featured alongside Samsung’s latest innovations in display technology, demonstrating how television is evolving to offer consumers an outstanding viewing experience, while acting as a centralized connected smart hub to enhance everyday life.

This year’s First Look, attended by more than 300 global media and influencers, included remarks from Jonghee Han, Samsung’s President of Visual Display, and Dave Das, Senior Vice President of Consumer Electronics at Samsung Electronics America. Both outlined Samsung’s vision of the future – one in which TV displays deliver brilliant visuals and also evolve to integrate seamlessly into people’s lives.

“As the world’s first consumer modular MicroLED television, ‘The Wall’ represents a breakthrough in inspired design and leading-edge innovation with the flexibility to transform into any size, while delivering impressive, brightness, colour gamut, colour volume and black levels.,” said Pat Bugos, Vice President, Consumer Electronics, Samsung Canada.

First Ever Modular TV with MicroLED: The Screen of the Future

Samsung’s “The Wall,” a 146-inch modular TV with MicroLED technology delivers incredible definition, without restrictions as to size, resolution or form. It is a self-emitting TV with micrometer (µm) scale LEDs – which are much smaller than current LEDs, and serve as their own source of light.

The MicroLED technology featured in The Wall eliminates the need for colour filters or backlight, yet allows the screen to offer consumers the ultimate viewing experience. Also, the MicroLED screen excels in durability and effectiveness, including luminous efficiency and power consumption, setting the standard for future screen technology.

Featuring a module-based, bezel-less design, “The Wall” also exemplifies how consumers can customize their television size and shape to suit their needs. The screen can adapt to serve different purposes, such as creating a wall-size display for multiple spaces.

AI Technology for 8K Picture Quality: Maximizing Viewer Experience

Samsung also featured the world’s first QLED TV featuring 8K AI technology, which will be launched internationally, including in Canada. It will launch starting with Korea and the US during the second half of 2018. This AI technology upscales standard definition content to 8K resolution. It employs a proprietary algorithm to adjust screen resolution based on picture quality characteristics of each scene, to continuously improve picture quality and easily transform any type of content from any source into a high-resolution 8K.

This 8K solution maximizes the viewing experience through several new features. These include detail enhancement – to upgrade standard definition content; noise reduction; edge restoration function – which more clearly outlines –on-screen objects; and automatic sound adjustment for different content, such as sports events or music concerts.

2018 Smart TV, Upgraded with Bixby and SmartThings

Samsung showcased 2018 Samsung Smart TV’s enhanced connection and convenience functions at the First Look event, including Bixby, SmartThings and Universal Guide.

Bixby is an intelligent assistant platform developed by Samsung, enables easier interaction between the TV and users, thanks to its intuitive UX, and comprehensive voice analysis capabilities. 2018 Samsung Smart TVs will also offer easier sharing and connectivity, thanks to SmartThings, the Samsung IoT platform hub. It offers a simple way to control the television and sync with other devices. 2018 will also see the launch of Universal Guide – an program guide which automatically recommends TV programs and content according to user’s preferences.

First Look also highlighted a variety of product zones, showcasing 8K-AI technology, 4K HDR Gaming, HDR10+, Smart TV experience and more. These areas gave First Look 2018 attendees the chance to get hands-on Samsung’s latest exciting innovations in TV.