In 2026, Samsung is expanding Vision AI Companion (VAC) features across its 4K-and-above TV line up, reflecting its broader strategy to make AI a central part of the TV experience. The expansion brings AI-powered viewing to more categories, screen sizes and consumer needs.[2]

“With our 2026 lineup, Samsung is setting a new benchmark for AI TVs worldwide,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “Samsung AI TVs will go beyond entertainment to deliver practical benefits in everyday life, helping people find what they want faster, enjoy content more easily and make more of their TV time.”

Vision AI Companion Brings Smarter, More Immersive Viewing

Vision AI Companion (VAC) brings together Samsung’s broadest range of AI service platforms, including Bixby, Perplexity and Microsoft Copilot, to make the TV experience more intelligent and personalized. Designed to work alongside users as an entertainment companion, VAC can help guide what to watch, what to eat and what to listen to, extending the role of the TV beyond viewing alone. The AI TV lineup also brings AI-enhanced entertainment features to movies, sports and gaming:

• AI Upscaling Pro: uses AI to analyze and enhance low-resolution content in real time, delivering greater detail, depth and contrast, while Colour Booster Pro analyzes and categorizes scenes to provide more vivid, lifelike colour.[3]
• AI Soccer Mode: analyzes match scenes in real time to optimize picture and sound for smoother ball movement, vivid colour and more immersive stadium audio.
• AI Sound Controller Pro: analyzes dialogue, background music and sound effects in real time, letting users adjust elements such as commentary and crowd noise for a more immersive experience.[4]

Micro RGB: Defining the Future of Premium Picture Quality

Micro RGB expands Samsung’s premium TV experience across a wider range of screen sizes, bringing highly precise colour, brightness and immersive AI-powered viewing to more consumers. Available in the R95H and R85H series in sizes from 65 to 115 inches, Micro RGB is built on Samsung’s proprietary Micro RGB Technology, which uses individually controlled red, green and blue micro LEDs to deliver highly precise light control, richer detail and more natural colour. Additionally, Glare Free technology[5] minimizes light reflection in bright environments, helping preserve a clear viewing experience across a range of lighting conditions.

Micro RGB also brings VAC  and other AI-optimized features to Samsung’s premium large-screen category, adding more intelligent and personalized viewing experiences. Micro RGB AI Engine Pro fine-tunes colour, motion and depth, so viewers stay immersed in every scene. With Micro RGB Precision Colour 100, colour expression appears fuller and more lifelike, with support for 100% colour coverage of BT.2020.

Micro RGB Colour Booster Pro and Micro RGB HDR Pro[6] leverage Samsung’s AI technology to further refine picture quality by optimizing colour and contrast scene by scene, helping deliver more vibrant visuals across a wide range of brightness levels.

Reinforcing Samsung’s focus on premium viewing comfort, the R95H has also received both the Safety for Eyes and Circadian Rhythm Display (CRD) certifications from Verband Deutscher Elektrotechniker (VDE), a leading global testing institute based in Germany.

OLED: Expanding the Lineup for More Viewing Preferences

Samsung’s 2026 OLED TVs include the S95H, S90H and S85H, offering deep blacks, rich colour, immersive performance and refined design across a wider range of viewing preferences. Glare Free technology, previously available only on the S95F model, now expands to both the S95H and the S90H, helping the display’s true blacks and rich colours stay clear and undisturbed, even in bright rooms.

On the flagship S95H, Samsung adds premium features designed to elevate both entertainment and art. Pantone Validated ArtfulColour helps preserve the authenticity of original artwork with faithful colour and exceptional detail, while Art Store[7] extends Samsung’s art experiences to OLED. The model’s FloatLayer Design also gives the display a lighter, more refined presence that blends in more naturally with the home.

For gaming and sports, Samsung OLED’s Ultimate Gaming Pack helps keep fast motion crisp and responsive. It brings together Motion Xcelerator 165Hz[8], support for key VRR platforms such as AMD FreeSync Premium Pro and NVIDIA G-SYNC Compatible, and quick-access gaming tools for smoother, more intuitive play.

For soccer fans, AI Soccer Mode Pro[9] on S95H and S90H — and AI Soccer Mode on S85H — optimize picture and sound in real time for a more immersive match experience at home.

The Frame: Elevating the Art TV Experience

The Frame lineup includes models designed for different spaces and installation needs. Across the lineup, users can enjoy Art Mode with access to 5,000+ professionally curated artworks, along with experiences personalized by VAC. The Frame Pro (LS03HW model) features Neo QLED picture quality and Wireless One Connect[10]. The Frame (LS03HA model) combines QLED picture quality with the One Connect Box and a nearly invisible cable. A built-in installation model of The Frame (LS03HE model) is also available for spaces that call for a cleaner, more integrated look. New in 2026, The Frame (LS03HE model) is now available in a 98-inch size, offering a gallery-scale screen that more closely reflects the presence of large-format artwork in the home.

Key features of The Frame Pro include:

• Slim 24.9mm design depth: helps The Frame Pro deliver a more refined, art-inspired profile.
• Modern Frame Design and Wireless One Connect: provide a cleaner setup with no in-wall cable work.
• Neo QLED picture quality: paired with Pantone Validated ArtfulColour[11] and Glare Free technology, delivers rich contrast, lifelike, paper-like colour expression and clearer detail, even in bright rooms.

Key features of The Frame (LS03HE model) include:

• A built-in design: enables easy in-wall wiring while preserving The Frame’s iconic flush-to-wall look.
• New 98-inch size: expands the scale of art with a slim design of 30.9mm and a new Amber Brown bezel included in-box.

Neo QLED: Enhanced Picture Quality With More Connected Experiences

Samsung’s Neo QLED brings together enhanced AI picture quality and more connected viewing experiences across the QN80H and QN70H, with the QN80H available in sizes from 50 to 100 inches and the QN70H in sizes from 43 to 85 inches. Each model delivers the brightness, contrast and smart optimization expected from a true QLED experience.

Certified by TÜV Rheinland as a Real QLED TV, Samsung Neo QLED uses a blue light backlight and a genuine quantum dot sheet to maintain a stable colour spectrum and consistent picture performance. Real QLED with 100% Colour Volume[12] helps keep colour accurate and stable, even at high brightness levels. Quantum Mini LED also enables ultra-precise light control, creating deeper contrast, clearer detail and more consistent brightness scene after scene.

VAC makes the viewing experience more seamless and context-aware by naturally surfacing helpful information on screen without interrupting content. Across the Neo QLED lineup, Samsung expands AI-powered picture and motion experiences, including 4K Upscaling[13] — with gaming performance of up to 144Hz available on select models — while the NQ4 AI Gen2 Processor[14] helps optimize picture and sound for a wide range of content.

Mini LED: Optimized for AI, Made More Accessible

Samsung Mini LED brings a brighter, richer viewing experience to more viewers. More precise light control and Pure Spectrum Colour give images greater depth and clarity, as well as contrast that feels more defined from scene to scene. With two distinct models, Samsung makes Mini LED and AI-powered viewing available to more consumers.

The M80H, available in 85-, 75-, 65- and 55-inch models, delivers the most advanced Mini LED experience in the lineup, combining Samsung’s Mini LED picture quality with a broader set of AI-powered features for sports, gaming and everyday viewing:

• Motion Xcelerator 144Hz[15]: keeps fast-paced content smooth and clear.
• NQ4 AI Gen2 Processor: powers AI-driven picture optimization.
• AI Sound Controller[16]: keeps dialogue clear and balances voices and sound effects in real time.
• Additional AI and personalization features: further expand gaming and content experiences.

Offered in 85-, 75-, 65-, 55-, 50- and 43-inch models, the M70H brings the core benefits of Mini LED to a more accessible tier, with a focus on everyday picture quality, stable motion and immersive sports viewing.

• Mini LED HDR: adds a more dynamic viewing experience.
• Mini LED Processor 4K[17]: optimizes everyday picture performance.
• Motion Xcelerator: helps fast-moving scenes stay smoother and easier to follow.
• Adaptive Sound[18]: maintains clearer, more balanced audio.

Music Studio 7 and 5: Lifestyle Audio Designed for Modern Spaces

Samsung is also expanding its lifestyle audio lineup with Music Studio 7 and Music Studio 5, pairing immersive sound with design that naturally blends into modern spaces and everyday living environments. The new models build on Samsung’s long-standing leadership in premium home audio, including its 12-year run as the world’s No. 1 soundbar brand[19], while helping create a more powerful integrated ecosystem that supports a wider variety of sound system combinations and a richer audiovisual experience.

Music Studio 7(HW-LS70H-Black) delivers an immersive 3.1.1-channel audio experience designed for richer, more expressive listening. Key features include:

• Hi-Resolution Audio and Dolby Atmos^®: more detailed and immersive sound playback, while its super tweeter extends frequency response up to 35kHz for enhanced musical detail.
• Expanded Q-Symphony[20]: lets users connect up to five compatible sound devices with a Samsung TV to build a more immersive audiovisual experience at home.
• Built to pair naturally with big-screen TVs: two Music Studio 7 units placed on either side of a larger display can create a more balanced interior look while widening the stereo soundstage.

Music Studio 5 (HW-LS50H-Black, HW-LS51H-White[21]) brings immersive sound to a more compact speaker format. Built for wireless music streaming, it supports high-resolution playback and effortless everyday listening. Features include:

• Dot Design by Erwan Bouroullec: a refined, design-forward speaker presence that blends seamlessly into any interior.

• AI Dynamic Bass Control: Samsung’s proprietary technology delivers powerful sound in a compact form factor while deepening low frequencies without distortion.
• Samsung Audio Lab: tunes the speaker, which uses a 4-inch woofer and dual tweeters with a built-in waveguide for clear, balanced sound, while Dolby Atmos^®[22] support adds a more immersive listening experience.

Samsung TV Plus: From TV Service to Global Media Platform

Samsung is also expanding its TV ecosystem through Samsung TV Plus, a premium global entertainment service designed to deliver exceptional experiences for every moment. With more than 100 million monthly active users, Samsung TV Plus offers thousands of shows and movies on demand in one place[23].

Samsung TV Plus provides users with instant access to content without additional sign-ups or payment. Originally rooted in Samsung’s TV ecosystem, the service has grown into a global media platform that extends the value of Samsung’s hardware leadership into everyday viewing. Samsung TV Plus is available exclusively on Samsung TVs, Galaxy devices, Samsung Smart Monitors, and Family Hub refrigerators, with no subscription required.

Samsung is also expanding connectivity across its 2026 TV lineup with support for Google Cast[24] on select models, including Mini LED, Neo QLED and Crystal UHD TVs. The feature allows users to stream videos, music and other content directly from compatible smartphones and tablets to the TV, adding more flexibility to the viewing experience.

Google Photos[25] memories is now available on eligible 2026 Samsung TVs, giving users a new way to relive their favorite moments on the big screen[26]. This experience surfaces curated photo memories through Samsung Daily+, the Now Brief on-screen widget and the Google Photos app, available exclusively for the first six months with Samsung. Additional Google Photos features will roll out on Samsung TVs later in 2026.

For more information about Samsung`s 2026 AI TV lineup, please visit Samsung Canada.

[1] Omdia Q4 2025 Public Display Report, by unit sales.

[2] Series and model counts are based on the global launch lineup and may vary by region.

[3] Viewing experience may vary according to types of content and format. 4K AI Upscaling may not apply to PC connection and Game Mode.

[4] *Support and performance may vary depending on viewing content and apps.

[5] Verified ‘Glare Free’ performance by UL Solutions, based on Unified Glare Rating (UGR) assessments. Verification issued when: Reflection Glare UGR ≤ 10, Discomfort Glare UGR ≤ 22, and Disability Glare UGR ≤ 34.

[6] The range of Micro RGB HDR+ luminance is based on internal testing standards and subject to change according to viewing conditions or specifications.

[7] Network connection and Samsung account login are required. Art Store is a paid subscription service, and the service may be limited or unavailable in certain countries/regions or for specific models. However, a limited number of free content may be provided depending on the country/region and product model. Content and detailed features may vary by country/region and product model and may be discontinued or changed without prior notice due to circumstances of partners or the company. The update cycle for paid and free content may vary by region.

[8]4K 165Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary. AMD FreeSync: *Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud.

[9] Feature availability and performance may vary by the content you’re watching or the application in use.

[10] TV requires a separate power cable connection. Operating distance can vary depending on the using environment. Wireless One Connect may not work well if there is an obstruction, such as a wall, hindering its connection to the TV within your home. Wireless One Connect box may not work properly if placed inside a closed metal cabinet.

[11] Validation for TV colour accuracy that express the same colour under the standard light source (D65 based) with paper texture. (Error within ΔE ≤ 3.0 level that a person cannot feel colour difference)

[12] 100% colour volume measured to DCI-P3 standard, certified by VDE.

[13] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[14] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[15] 4K 144Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.

[16] Support and performance may vary depending on viewing content and apps.

[17] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[18] Check for Q-Symphony compatibility on soundbar product specifications. Soundbar sold separately.

[19] According to Future Source, Samsung captured 21.5% of global soundbar revenue and 19.7% of unit volume in 2025, continuing its leadership streak that began in 2014.

[20] Compatible with Y20-Y26 Samsung TVs (Y20 TU8000 ↑, Y21 AU7000 ↑, Y22 BU8000↑, Y23 CU7000↑, Y24 DU7000↑, Y25 U8000F↑, Y26 U8000H↑, Y21-26 The Frame, The Frame pro) and WiFi speakers (Y24↑ models). AI features are enabled with NPU processor based TVs (Y23 Q70C↑, Y24 Q70D ↑, Y25 QN70F↑, Y26 M80H↑, Y24-26 The Frame, The Frame Pro.

[21] White model is a Best Buy exclusive.

[22] Dolby Atmos source content required.

[23] Channels may vary by country and are subject to change without notifications. Supported Samsung devices may vary by country. Requires Samsung account. UI is subject to change without prior notice. Ads may appear on Samsung TV Plus. Available for free on Samsung Smart TVs since 2016.

[24] Google Cast is a trademark of Google LLC.

[25] Google Photos is a trademark of Google LLC

[26] Features and availability may vary by model and region.

Samsung Electronics today announced that its 2025 OLED TV lineup will feature NVIDIA G-SYNC compatibility, delivering ultra-smooth gameplay, low latency, and enhanced responsiveness to meet the needs of gaming enthusiasts worldwide.

With NVIDIA G-SYNC compatibility, Samsung’s 2025 OLED TVs synchronize the TV’s refresh rate with the GPU’s frame rate, reducing screen tearing and stuttering for a seamless and immersive gaming experience.[1] Paired with Samsung’s Motion Xcelerator technology, which supports refresh rates up to 165Hz, gamers can enjoy exceptionally fluid visuals and sharp clarity during fast-paced action scenes.

“With the addition of NVIDIA G-SYNC compatibility and our most advanced gaming features yet, Samsung’s 2025 OLED TVs deliver elite-level performance for even the most competitive players,” said Kevin Lee, Executive Vice President of the Visual Display Customer Experience Team at Samsung Electronics. “By building on our leadership in display innovation and integrating real-time AI enhancements, we’re redefining what gamers can expect from a TV—on and off the battlefield.”

The new lineup also supports AMD FreeSync Premium Pro, ensuring broad compatibility and adaptive sync performance across a range of GPUs. Additional core gaming features include Auto Low Latency Mode (ALLM) to minimize input lag and deliver instant response, and Samsung Gaming Hub, which provides instant access to console and cloud-based gaming platforms, including Xbox and NVIDIA GeForce NOW.

To further elevate gameplay, the 2025 OLED TVs introduce AI Auto Game Mode, which intelligently analyzes game genres and scene content in real time to automatically optimize picture and sound settings—eliminating the need for manual adjustments. Gamers can also take advantage of the Game Bar, a pop-up interface that allows quick access to key settings without exiting the game.

While engineered for elite gaming, Samsung’s OLED TVs also deliver a premium cinematic and connected home experience as well. Features such as AI Upscaling, Glare Free screen technology, and SmartThings integration ensure immersive visuals and effortless control in any environment.

The NVIDIA G-SYNC compatibility feature will be available on Samsung’s flagship S95F model and will subsequently roll out to additional models in the 2025 OLED lineup.

For more information on Samsung OLED TVs, please visit www.samsung.com

[1] NVIDIA G-SYNC compatibility requires connection to a compatible NVIDIA graphics card and may require enabling VRR settings in both the TV and GPU driver settings. Performance may vary depending on system configuration.

Samsung Electronics Co., Ltd. today announced that approximately 80 models in its 2025 TV, monitor and soundbar lineups have received Product Carbon Reduction¹ and Product Carbon Footprint² certifications from TÜV Rheinland, a globally recognized certification organization based in Germany. This marks the fifth consecutive year that the premium lineups, Neo QLED 8K and Neo QLED, have received certifications, reinforcing the company’s continued efforts in carbon reduction.

“Samsung Electronics is committed to driving technological innovation for a sustainable future,” said Taeyong Son, Executive Vice President of Visual Display Business at Samsung Electronics.

Following last year’s certification of 60 models across the Neo QLED, OLED and Lifestyle TV categories, Samsung has further increased its number of certified products in 2025 to include QLED TVs. In addition, the company is also working towards obtaining certification for its Color E-Paper lineup later this year.

The certifications from TÜV Rheinland are awarded following a rigorous evaluation of a product’s entire lifecycle — including manufacturing, transportation, usage and disposal — based on internationally recognized standards. By assessing and verifying carbon emissions at each stage, these certifications highlight Samsung’s efforts to reduce environmental impact across its product lineup.

In particular, the Product Carbon Reduction certification is granted to products that have already received a Product Carbon Footprint certification and further demonstrate a measurable reduction in carbon emissions compared to their predecessors.

Samsung’s efforts to reduce its products’ carbon  footprint  date back to 2021, when the Neo QLED became the first 4K and higher-resolution TV to earn the Reducing CO₂ certification from Carbon Trust. Since then, Samsung has continually expanded its portfolio of certified products, including QLED, Crystal UHD, Lifestyle TVs, OLED TVs and a wide range of monitors and digital signage products.

For more information on Samsung’s 2025 TV lineup, please visit www.samsung.com.

¹ 38 Certified models include Neo QLED 8K(QN990F, QN950F), Neo QLED 4K(QN90F, QN85F), OLED(S95F 55”/65”, S90F, S85F 77”/83”), The Frame Pro(LS03FW), LCD Signage(QMC 43”, 50”, 55”, 75”), and Soundbar(Q930F, Q800F, QS700F) products.

² 42 Certified models include Neo QLED 8K(QN900F), Neo QLED 4K(QN80F, QN70F), OLED(S95F 77”/83”, S85F 55”/65”), The Frame(LS03F), QLED(Q8F, Q7F), Viewfinity S80UD, S80D, QMC 65’’/85’’, Soundbar(Q990F), EMDX 32″.

Company maintains leadership in overall global gaming monitor market for fifth consecutive year, based on total revenue

Samsung Electronics Co., Ltd., a global leader in the display industry, has secured the top position in global sales of OLED monitors just one year after launching its first OLED model —  the 34″ Odyssey OLED G8 (G85SB model), a gaming monitor.

According to the International Data Corporation (IDC), Samsung Electronics has taken the top position in the global OLED monitor market by capturing 34.7% of market share based on total revenue, and the top position in market share based on sales volume with 28.3% of OLED monitors sold in 2023.[1]

“The OLED monitor market is highly competitive, so reaching the top spot requires unparalleled innovation and product quality,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “This achievement speaks to our drive for excellence and understanding of consumer needs, the key factors in producing outstanding OLED monitors for performance-demanding gamers around the globe.”

Samsung has also maintained its leadership in the overall global gaming monitor market for the fifth consecutive year, recording a market share of 20.8% in terms of total revenue.[2]

Since entering the OLED market, Samsung has continued to innovate and receive praise for new monitors, including the Odyssey OLED G9 (G95SC model), which received widespread acclaim from experts and reviewers worldwide.

At CES 2024, Samsung announced an expansion of its OLED monitor lineup, unveiling three new products:

• The Odyssey OLED G8 (G80SD model), with a 32” 4K UHD resolution, a 16:9 aspect ratio, 240Hz refresh rate and 0.03ms response time (GtG[3])
• The Odyssey OLED G6 (G60SD model), with a 27” QHD resolution, a 16:9 aspect ratio, 360Hz refresh rate and 0.03ms response time (GtG)
• An updated Odyssey OLED G9 (G95SD model), with 49” dual QHD resolution in a 32:9 aspect ratio, a 240Hz refresh rate and 0.03ms response time (GtG) and new features

The new OLED offerings have impressed early reviewers, and have already won awards. At CES — the most powerful tech event in the world — the Odyssey OLED G9 was named a CES® 2024 Innovation Awards Honoree.[4]

Samsung will continue to diversify its gaming monitor lineup by introducing new Odyssey OLED models, each of which will leverage Samsung’s proprietary OLED technology. This innovation follows the success of the Odyssey Neo series with Quantum Mini LED technology, as well as the Odyssey Ark, which showcased a groundbreaking interface and form factor.

For more information on Samsung’s industry-leading monitor lineups, please visit www.samsung.com.

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[1] IDC Q4 2023 Worldwide Quarterly Gaming Tracker

[2] IDC Q4 2023 Worldwide Quarterly Gaming Tracker, Gaming monitor classification is based on IDC criteria (over 144Hz since 2023 2Q, over 100Hz prior to that), Value Based.

[3] Gray to gray, a unit of measurement for how long it takes for a pixel to go from one gray level to the next.

[4] The CES Innovation Awards are based upon descriptive materials submitted to the judges. The Consumer Technology Association (CTA) did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.

Samsung Electronics today provided a closer look at its 2024 TV and soundbar lineup at the Unbox & Discover event by showcasing the latest Neo QLED 8K and 4K, OLED TVs and soundbars. As a leading TV manufacturer, Samsung’s offerings at this year’s event include AI TVs that elevate the home entertainment experience with a range of powerful, AI-driven solutions.

“We’re pushing the boundaries of home entertainment by integrating AI in ways that go beyond traditional viewing experiences,” said SW Yong, President and Head of the Visual Display Business at Samsung Electronics. “This year’s lineup is a testament to our commitment to innovation, offering products that not only provide exceptional viewing experiences but also contribute meaningfully to our consumers’ lifestyles.”

Elevating Senses With Neo QLED 8K: Clarity, Sound and Smart Experiences

Neo QLED 8K stands as the flagship of Samsung’s latest TV lineup, equipped with the advanced NQ8 AI Gen3 processor and marking a significant leap in SamsungTV technology. This processor features a Neural Processing Unit (NPU) that delivers twice the speed of its predecessor, along with an eightfold increase in neural networks from 64 to 512 — providing an exceptional viewing experience with crisp details.

Every scene on the Neo QLED 8K is a feast for the eyes, thanks to its AI-driven picture technology. It brings out fine details with outstanding clarity and naturalness, from facial expressions to subtle nuances. With 8K AI Upscaling Pro,[1] users’ favorite shows and movies are transformed, allowing them to enjoy stunning details and picture clarity. Additionally, AI Motion Enhancer Pro[2] makes fast action smooth and clear — a dream for sports fans — while Real Depth Enhancer Pro adds a lifelike depth to the picture and pulls viewers into the scene. All these features come together to redefine the Samsung big screen experience.

The Neo QLED 8K also delivers precise audio powered by AI sound technology. This year’s Active Voice Amplifier Pro now excels at extracting dialogue from background noise. Object Tracking Sound Pro[3] also enriches the audio experience by syncing the sound with on-screen action, creating a more dynamic and engaging viewing experience. Adaptive Sound Pro further refines the audio experience by intelligently adjusting the audio to the content and room acoustics, for a genuinely rich and lifelike sound.

The Neo QLED 8K also boasts AI features that understand and adapt to user needs. The AI Auto Game Mode kicks in during gaming, optimizing the visuals and audio for an immersive and engaging gaming experience. The AI Customization Mode adjusts the picture for each scene based on user preference, while AI Energy Mode allows users to save energy without compromising picture quality.

Available in two models, QN900D and QN800D, and in sizes of 65, 75, and 85 inches, the Neo QLED 8K lineup promises an unparalleled viewing experience that sets new standards in the premium large-screen category.

Smart Features With Samsung Tizen OS for Enhanced Integration and Personalization

In 2024, Samsung’s AI screens are set to redefine the Samsung user experience with advanced connectivity and a suite of smart features, apps and platforms. Leveraging the powerful Tizen OS, these innovations have created an ecosystem that is connected andpersonalized. This allows devices to integrate effortlessly into users’ digital worlds, transforming screens into a central hub for all their needs.

Samsung’s latest TVs are designed to connect with a smart ecosystem immediately upon setup[4]. The moment users turn on their new Samsung TV, the TV recognizes and connects to existing networks and devices, all orchestrated through a simple notification on users’ smartphones. This effortless setup extends to all Samsung devices at home as well as compatible third-party appliances and IoT devices, thanks to its compatibility with HCA and Matter. This eliminates the need for extra hubs, so everything from lighting to security sensors can be managed directly from the screen.

Samsung’s 2024 screen lineup also brings integration with users’ smartphones. Users can simply bring their smartphone near the TV to activate Smart Mobile Connect, which turns the device into a universal remote for the TV and connected home appliances. Additionally, in 2024, users can use their smartphones as game controllers with a customizable user interface (UI) and haptic feedback, offering convenient and enhanced gameplay at their fingertips.

Beyond connectivity, Samsung’s 2024 Smart TVs also provide highly personalized experience with its apps and platforms. With the latest addition of widgets, TV screens are now personalized dashboards that allow users to easily monitor home status, camera feeds, energy usage, weather updates and more. Samsung is also introducing Samsung Daily+, a unified smart home platform that brings together a diverse range of apps, categorizing them into SmartThings, Health, Communication and Workspace, each aimed at elevating different facets of user lifestyles and home environments.

Security is paramount, and with Samsung Knox, features, apps, and platforms benefit from robust protection, allowing connected experiences to remain secure.

Expansive Lineup for All Entertainment Needs: Neo QLED 4K, OLED and Sound Devices

Arange of TVs and sound devices designed to offer consumers a wider array of choices to suit diverse lifestyles and preferences is being introduced by Samsung this year. This comprehensive lineup underscores Samsung’s commitment to innovation and a customer-centric approach.

The 2024 Neo QLED 4K lineup brings innovative technology from the latest Neo QLED 8K flagship TVs, elevating the viewing experience with new features powered by the NQ4 AI Gen2 Processor. This advanced chip breathes life into content, rendering it in stunning 4K resolution. Enhanced by Real Depth Enhancer Pro[5] and Quantum Matrix Technology, the screen provides amazing contrast even in complex scenes. With a Pantone Validated display for colour accuracy and Dolby Atmos for an immersive audio experience, Neo QLED 4K sets the bar for the ultimate Samsung 4K UHD experience. Neo QLED 4K will be available in sizes ranging from 55 to 98 inches, catering to diverse viewing environments.

Samsung is also introducing its first Glare-Free OLED, reducing unnecessary reflection while preserving deep blacks and clear images under any lighting condition. Powered by the same formidable NQ4 AI Gen2 Processor as the Neo QLED 4K lineup, Samsung’s OLED TVs boast features like the Real Depth Enhancer and OLED HDR Pro[6].

Additionally, with features such as Motion Xcelerator 144Hz[7] provides smooth motion and quick response rates, Samsung OLED is a great choice for gaming. Complemented by sleek designs, these OLED TVs elevate the viewing space. Available in three models — S95D, S90D, and S85D — ranging from 42 to 83 inches, there’s a perfect fit for every home.

The 2024 lineup also includes the latest Q-Series Soundbar, Q990D, which boasts an 11.1.4-channel setup with Wireless Dolby Atmos. This model comes with a host of features that stand as a testament to Samsung’s continued leadership in the soundbar industry,  featuring innovations such as Sound Grouping for pulsating, room-filling sound and an option for personal listening that allows users to enjoy their content through rear speakers without disturbing others.

The ultra-slim S800D and S700D soundbars continue to deliver exceptional audio quality in an unbelievably sleek and space-saving design. Plus, all Samsung soundbars come with advanced audio technologies like Q-Symphony, which seamlessly integrates Samsung TVs and soundbars for a masterfully orchestrated sound experience.

Lastly, Samsung has unveiled the all-new Music Frame, marrying premium audio with artistic design inspired by The Frame. This versatile device allows users to display personal pictures or artwork while enjoying wireless audio with smart features. Whether used as a standalone device or paired with a TV and Soundbar, the Music Frame provides an auditory experience that complements your space.

Availability

Available for pre-order at samsung.com/ca, Samsung Experience Stores, and participating authorized Canadian retailers and carriers in Canada starting March 12.

Trade-in offer

From March 21 – April 11, Canadians can save up to $2,700 when they upsize an eligible Samsung TV. Plus, get an additional $1,260 when you add a soundbar with eligible TV trade-in.[8]

For more information or to pre-order Samsung’s 2024 TV products, visit Samsung.com.

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[1] QN900D only. The features provided may vary by model.

[2] QN900D only. The features provided may vary by model.

[3] QN900D only. The features provided may vary by model.

[4]  “Samsung TVs require a logged in Samsung Account in order to access smart features

[5] Available on QN90 and QN95. The features provided may vary by model.

[6] OLED HDR Pro available on S95D. The features provided may vary by model.

[7] Motion Xcelerator 144Hz available on S95D and S90D. The features provided may vary by model.

[8] From March 21 to April 11, 2024, customers can save up to $2,700 off MSRP on their purchase of an eligible 2024 Samsung TV. $2,700 savings are based on the purchase of an eligible 85” TV QN85QN900900DFXZC for the MSRP of an eligible 75” QN75QN900DFXZC. Eligible TV and soundbar must be purchased on the same invoice to qualify. Some conditions apply. Visit https://www.samsung.com/ca/tvs/pre-order for full offer details.

Samsung Electronics Co., Ltd. today announced a new partnership with FlexIt, a wellness solution that makes exercise more convenient and accessible. Starting this month[1], FlexIt will bring personal trainer-based fitness content to Samsung smart TV users through the new lifestyle hub Samsung Daily+[2]on Samsung Tizen OS.

On the FlexIt app’s online portal, users can find, book and pay for exclusive one-on-one virtual fitness sessions directly on their TVs. With a camera connected — whether it be via a supported webcam[3] or a smartphone — virtual FlexIt wellness and trainers[4] provide real-time feedback, adjust workouts, and offer form modifications to foster a supportive workout environment.

The FlexIt app helps users approach their wellness in a holistic way; in addition to workout content, FlexIt offers nutrition training, low-impact wellness activities like meditation and yoga, and physical and occupational therapy. By working virtually with a trainer who understands their personal fitness journey and wellness goals, users craft a routine that suits their needs and lifestyle, all from the comfort of their home or any other location with a connected device.

By providing services such as FlexIt, Samsung Daily+ is paving the way for the future of virtual wellness experiences through its convenience and accessibility to build productive and convenient daily routines. Samsung Daily+ serves as a new lifestyle hub for smart TV users, allowing them to conveniently enjoy a wide range of premium lifestyle services and features — such as home fitness, video calls, and more — using one single interface.

During CES® 2024, Samsung gave consumers an early look at Samsung Daily+ and the FlexIt app on its 2024 Neo QLED 8K. Richard Friedman, FlexIt’s Senior Vice President of Technology, joined the Samsung team in Las Vegas to showcase how the FlexIt app integrates with Samsung TVs. Samsung Daily+ is also a 2024 CES Innovation Awards Honoree, having been recognized as a unique smart home service with an open ecosystem that integrates third-party services.

For more information on health offerings on Samsung’s TV lineup, visit Samsung.com.  

About FlexIt

FlexIt has revolutionized the fitness and wellness industry through its innovative technology, offering a comprehensive approach to holistic well-being for consumers and enterprises. Its core solution centers around live, one-on-one, two-way personal health and wellness sessions with fitness and wellness experts, accessible through both web and app platforms. FlexIt’s platform goes beyond just fitness training, embracing holistic well-being through nutrition coaching (led by registered nutritionists with a focus on weight loss), low-impact wellness activities (yoga, meditation, stretching, and dance), health coaching, and physical and occupational therapy (covering preventive, pre/post-natal, senior, and recovery), offering 28 health modalities on the platform.

Our comprehensive and innovative approach has earned us recognition within the industry. FlexIt has been selected for the Best Budget-Friendly Coaching App of 2023 by Women’s Health, the Best Personal Trainer Apps of 2023 by Forbes, and the Best Fitness Apps in 2023 by Oprah Daily and has been awarded by Men’s Health, Inc. 5000, US News & World Report, among many others.

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[1] Availability varies by model and region. The FlexIt app will be available through Samsung Daily+ on all 2024 TV models: Neo QLED 8K, 4K, OLED, UHD (above DU7000), and The Frame. OS upgrade is scheduled to be provided for select 2023 TV models during the second half of 2024. 2022 and 2021 TV model users can download the FlexIt app through the app store.

[2] Starting this year, Samsung Daily+, a hub for lifestyle experiences, provides a wide range of services and in one single interface. With Samsung TVs at the center of the home, users can enjoy the benefits of the latest innovations and seamless connectivity between devices in their day-to-day lives

[3] Logitech Webcam (C930e, C922 PRO STREAM WEBCAM, C925E, C920s Pro HD Webcam, HD Pro Webcam C920, C920-C, C930c, HD Pro Webcam C920, StreamCam), Samsung (SC-FD100B)

[4] English- and Spanish-speaking FlexIt health professionals and trainers

More capable processors in Neo QLED 4K, brighter OLEDs, and expertly crafted MICRO LEDs all boost the viewing experience 

Lifestyle lineup adds the Music Frame customizable speaker and The Premiere 8K, the industry’s first wireless 8K projector

Samsung Electronics Canada today announced its latest QLED, MICRO LED, OLED and Lifestyle display lineups ahead of CES® 2024. The announcement also served to kick off the Samsung AI screen era through the introduction of a new AI processor. In addition to bringing improved picture and sound quality, the new lineups provide consumers with AI-powered features secured by Samsung Knox, focusing on inspiring and empowering individual lifestyles.

“Now that we are living through the hyperconnected era, it’s no longer just about delivering quality visual experiences. Displays should enhance our lives both on and off the screen,” said SW Yong, President and Head of Visual Display Business at Samsung Electronics. “Samsung’s AI screens, powered by on-device AI technology, are designed to be the centerpiece of users’ homes, connecting all compatible devices to offer users a more flexible and diverse lifestyle.”

AI Performance for Enhanced Neo QLED 8K Picture Quality

Samsung’s newest Neo QLED 8K and 4K TVs offer the full package, including life-like picture quality, premium audio technology and a rich array of apps and services. At its core, the 2024 Neo QLED 8K is Samsung’s latest and most innovative TV processor yet: NQ8 AI Gen3, which has a neural processing unit (NPU) that is twice as fast as that of its predecessor. The amount of neural networks has also increased eightfold from 64 to 512, allowing images on screen to be displayed in crisp detail. Thanks to this advanced processor, the 2024 lineup is equipped with incredible performance upgrades.

The Neo QLED lineup also brings a suite of picture quality and design enhancing features, including:

• 8K AI Upscaling Pro:[1] Leverages NQ8 AI Gen3 for enhanced 8K upscaling, sharpening low resolution content so that it is displayed in ultra-high resolution.
• AI Motion Enhancer Pro: Addresses common issues in sporting content — such as ball distortion — by streaming high-resolution sports matches through this feature[2] powered by NQ8 AI Gen3. The feature automatically detects the sport type and uses deep learning to apply the proper ball detection model.
• Real Depth Enhancer Pro: Adds details to fast-moving scenes using AI to precisely control mini LEDs. By detecting the part of a scene that the human eye would naturally focus on and bringing it to the foreground, images appear more life-like.
• Infinity Air Design: Complements Neo QLED 8K’s picture quality with a screen only 12.9mm in depth[3], allowing for an immersive viewing experience that focuses on high resolution and outstanding sound quality. It is also offers a mirror effect in which the TV appears to hover in its surroundings.

The performance of the Neo QLED 8K is rounded out by incredible  audio quality, on par with the stunning 8K picture quality on screen.

• 2024 Q-Symphony: Allows users to connect multiple wireless speakers and a soundbar to a TV or projector for audio synchronization across shows, movies, and playlists. It’s a technology that seamlessly synchronizes TV with wireless speakers and a soundbar.
• Active Voice Amplifier Pro: A proprietary AI dialogue booster that utilizes exclusive deep-learning technology to enhance dialogue and voices on screen. It separates voices from mixed audio, enhancing voice input so users can follow the conversation on screen at different volumes.

2024 Tizen OS Streamlines the Home TV Experience

The 2024 Tizen OS brings content front and center on the Neo QLED 8K lineup. It offers a personalized content and service experience based on different accounts set up on smart TVs. Now, different members households with a Samsung Smart TV[4] can set up a profile for personalized recommendations and a more customized overall experience.

• Samsung TV Plus: The updated user interface (UI) includes a new home screen with an overview of available content, with added categories for faster content discovery. The service will also connect with Samsung Accounts to easily access users’ favourite channels and content while offering tailored content suggestions based on viewing history.
• ‘Designed for Samsung Gaming Hub’ Controller: Samsung has partnered with gaming accessory provider Performance Designed Products (PDP) to develop the first “Designed for Samsung Gaming Hub” controller, set to be launched at CES 2024. PDP’s new wireless controller includes a built-in, rechargeable battery that provides up to 40 hours of playtime per charge, a 30-foot low-latency Bluetooth wireless connection, a Samsung Gaming Hub home button capable of launching Gaming Hub, an easy-to-use TV volume control button and more.[5]

Connected, Inclusive Experiences With the Samsung Ecosystem

With Samsung TVs at the center of the home, users can reap the benefits of the latest Samsung innovations and enjoy seamless connectivity between devices in their day-to-day life. In 2024, Samsung will improve its connected experience offerings with Samsung Daily+[6], a hub for in-home activity. It provides a wide range of services and features — from personal training, to video calls and remote PC solutions — in one single interface. New features include the following:

• Workout Tracker: This free service[7] puts real-time exercise data — such as workout duration and heart rates from wearable devices — on top of users’ content on Samsung screens to keep them both entertained and informed while working out at home.
• TechnoGym: enhances your home workout with fitness and wellness videos from the instructors at TechnoGym. Discover these curated contents for maximum performance, only on Samsung TV.
• F45:Users can experience F45’s world-renowned dynamic HIIT workouts, now in your living room through high-intensity workout videos and wellness challenges.

Multi Control: Allows more efficient work from home by giving users control of  their various screens — including TVs, smartphones, and monitors — with a Bluetooth keyboard or mouse. Users can experience a different way to work by copying and pasting, reading documents and more across devices.

Samsung’s latest 2024 TVs and screens also come with greater compatibility across various devices within the ecosystem, allowing a more integrated connection between TVs and smartphones or wearable devices for a greater level of customization, accessibility and convenience.

• Mobile Smart Connect: All of the new featured apps and services are easily controlled with the SmartThings Mobile Plugin, which transforms the smartphone into a multi-functional remote that offers users greater control over their screens. With a straightforward pop-up interface and a customizable UI, the app provides convenience and enhanced accessibility.
• 360 Audio: The audio feature, previously offered on Galaxy devices, has also expanded to Samsung TVs and screens. Now, Samsung Galaxy Buds seamlessly connect to TVs to deliver spatial audio for movies, shows and even gaming titles, so users can be immersed in visual content and gameplay.
• Vibrary: Enjoy your some of your favourite artist’s high-quality images via the big screen of your TV. With Ambient Mode, you can be welcomed by your favourite artist’s works. You can also enjoy photos and music from TV and mobile devices through Casting, providing a seamless viewing experience.

The latest TV and screen lineup also boasts enhanced accessibility offerings, allowing more consumers to enjoy their favourite content on Samsung Neo QLED than ever before.

• Audio Subtitle: This on-device TV feature uses AI and Optical Character Recognition (OCR) technology to provide a voice guide for embedded subtitles in real-time.
• Customizable Remote: An app designed for users with visual, auditory or physical challenges by enabling more thoughtful TV control via smartphones. The highly customizable app incorporates UI enhancements such as intuitive button placement, distinct colours and tactile feedback, while also integrating Samsung’s latest accessibility features such as voice guides for easy access right from the smartphone.
• Relumino Together Mode: Relumino is a feature that is designed to enable people with low vision to enjoy their favourite TV shows, movies and games on compatible Samsung TVs. With AI technology dynamically outlining the edges of on-screen elements and rebalance colours, the feature can help users with low vision to more clearly see people and objects on the screen. Relumino Together Mode provides standard screens and Relumino Mode screens side-by-side, so people with low vision and their families can enjoy TV together.

MICRO LED: Pushing the Boundaries of Display Technology

With the new transparent MICRO LED, Samsung is showing the world that there are new possibilities for screens. The screen, which looks like a piece of transparent glass, boasts an extremely small MICRO LED chip and precision manufacturing process that eliminates seams and light refraction. This allows the transparent MICRO LED to create a clear, unobstructed picture for various use cases in both homes and B2B environments.

Touting a modular design that allows users to personalize the shape, size and ratio of screens to fit theirspace, MICRO LED is a truly innovative screen technology. Samsung’s years of research and development — stemming from its semiconductor expertise — have led to its development of a process that allows LED chip operation circuits to be directly deposited on the glass, which  mitigates against  loss of brightness that users may experience with conventional displays.

Offering Wider OLED Lineups To Meet Consumer Preferences

Samsung’s 2024 OLED TVs build on the legacy of last year’s models, with the S95D offering an ultra-large 77-inch canvas for high-detail, a high-frame rate and intensely vibrant video. The display is 20% brighter than previous models, with deep and rich blacks and AI-enhanced colour accuracy

that is Pantone Validated. Samsung has also introduced the S90D and S85D in various sizes, from 42” to 83’’.[8]

New ‘OLED Glare Free’ technology[9] — specifically designed for 2024 OLED screens — preserves colour accuracy and reduces glare while maintaining image sharpness to provide an immersive viewing experience, even in daylight. The OLED-optimized, low-reflection coatinglimits glare thanks to a new, specialized hard-coating layer and surface coating pattern.

The S95D’s screen will captivate audiences with advanced, proprietary picture-quality computing enginesthat preserve bright whites, deeper blacks and immersive colours. In addition to being Samsung’s brightest OLED screen yet, it also features high refresh rates of up to 144Hz, so sports fans and gamers can enjoy seamless motion and clear action on their screens.

New Lifestyle Products Deliver Bespoke Solutions To Enrich Your Lifestyle

In addition to its lifestyle lineup that includes The Frame, The Serif and The Terrace, Samsung is reaffirming its commitment to “Screens Everywhere, Screens for All” with the various new products in its latest lifestyle lineup. These new additions provide new  customization and personalization options, as seen below:

• The Frame: Already Samsung’s best-selling  lifestyle screen product, The Frame comes with new enhancements to boost the art experience. Now with over 2,500 artworks from world-renowned museums and galleries in the Art Store, users can enjoy an expanded Art Store experience. The Frame’s new art streaming feature gives users a taste of the Art Store’s diverse collection by providing them with free hand-selected artworks monthly.
• The Premiere 8K Projector: The Premiere 8K is the world’s first projector offering wireless connectivity. Removing the need for cables, this solution allows consumers to keep their living spaces neat and tidy. The ultra-short throw projector comes packed with smart features — such as picture-off premium home audio, cloud gaming, always-on voice with far-field mic and four multi-view screen splits — to extend usability and provide almost increased use cases. The projector incorporates Samsung’s patented “Sound-on-Screen” technology, integrating the top speaker module and software algorithms  for an immersive sound experience.
• The Freestyle 2^nd Gen: The second iteration of the portable projector features Smart Edge Blending, which supports seamless merging of projections from two The Freestyle devices to create a large screen for pictures and videos. It allows two devices to project an image as big as 160-inches with a 21:9 screen ratio, with no manual adjustment needed.

New Soundbars for Immersive Audio Experience

 To top off a home entertainment set up, the 2024 soundbar lineup offers newly updated models for even more immersive audio experiences, which are bolstered by AI algorithms.

• Music Frame: This customizable speaker is compatible with SmartThings and provides surround sound when paired with Samsung TVs and soundbars. Music Frame can either operate as a standalone wireless speaker or pair with a Samsung TV and soundbar via Q-Symphony to augment bass and surround sound. Seamlessly blending into its environment by camouflaging itself inside modern picture frames, Music Frame provides high-quality sound without being an eyesore.
• HW-Q990D: This soundbar features an 11.1.4-channel configuration, immersive Dolby Atmos sound and supports pass through of content in at 4K 120Hz. It analyzes audio and uses AI to optimize sound across a wide range of content.
• HW-S800D: This ultra-thin, 1.6-inch-deep soundbar is designed to fit seamlessly into your space and provides rich and immersive sound. At only a third of the depth of conventional soundbars, the S800D has 10 drivers, including dedicated overhead speakers and a center channel for clear vocals. The combination of a deep bass subwoofer and a passive radiator also enhances the listening experience with deep bass in a compact form factor. 

Samsung’s 2024 TV lineup is expected to bring a seamless fusion of innovative technology and user-centric design, setting the stage for personalized, immersive experiences that change the way people engage with their devices.

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[1] QN900D only. 8K AI Upscaling for other models.

[2] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[3] 12.9mm in depth only applies to 65’’ QN900D.

[4] 2024 Samsung Smart TV DU6900+

[5] Battery usage time may vary depending on the content you play and frequency of usage. Bluetooth latency may vary.

[6] Samsung Daily+ will be applied to DU7000↑ and rolled out worldwide.

[7] Workout Tracker is compatible with Galaxy Watch 4 and up, YouTube and TV program content. It will be compatible with various third-party devices later in 2024.

[8] Size and model availability of OLEDs may vary by country.

[9] UL’s verification validates the ‘OLED Glare Free’ claim by assessing the products against Unified Glare Rating (UGR) testing standard set by the International Commission on Illumination (CIE) and testing standard set by the International Organization for Standardization.

Samsung Electronics announced new Odyssey OLED gaming monitors debuting at CES® 2024, the world’s biggest tech event owned and produced by the Consumer Technology Association (CTA)®, in Las Vegas next week.

The new OLED models deliver on the performance and visual clarity gamers look for in their monitors, and include the Odyssey OLED G9 (Model Name: G95SD), Odyssey OLED G8 (Model Name: G80SD), and the Odyssey OLED G6 (Model Name: G60SD).

The Odyssey OLED G9 is a 49″ curved ultra-wide gaming monitor with DQHD (5,120×1,440) resolution and a 32:9 aspect ratio and other upgraded features. The Odyssey OLED G8 is Samsung’s first flat 32-inch OLED gaming monitor with 4K UHD (3,840×2,160) resolution and a 16:9 aspect ratio. Both monitors have a 240Hz refresh rate and 0.03ms GTG response time[1]. The Odyssey OLED G6 is a 27″ QHD (2,560×1,440) monitor which supports a 16:9 aspect ratio, 360Hz refresh rate and 0.03ms GTG response time.

“Along with game genres, gaming platforms are getting more diverse,” said Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics. “Samsung’s new OLED Odyssey gaming monitors will empower gamers with more immersive game environments and innovative technology that personalizes their gaming experiences — meeting and exceeding their evolving needs.”

Technologies Enabling Delicate Nuance

All three new models feature OLED Glare-Free technology that is designed to reduce glare, enabling an elevated viewing experience, so users can play games with consistent brightness and colour in various lighting environments.

With VESA DisplayHDR True Black 400, the monitors deliver incredible details and vivid colours. What’s more, they support AMD FreeSync Premium Pro for ultra-smooth, low-latency HDR gaming.

The three new monitors bring comprehensive physical connectivity, with two HDMI 2.1 ports, a USB hub and a DisplayPort 1.4 input. Users will also enjoy better comfort and convenience with VESA[2] mount compatibility and a height adjustable stand (HAS) that features tilt, swivel and pivot[3] control points.

Connected Experiences in a Complete Ecosystem

The Odyssey OLED G9 and Odyssey OLED G8 now offer Multi Control, a new feature that provides seamless device connectivity for an easier, improved multi-device Samsung experience. Multi Control allows users to seamlessly transfer images and/or text between their Samsung monitor and other Samsung devices — including their Galaxy Book, tablet or phone — for a smoother, more efficient work process using their mouse and keyboard[4].

Additionally, the Odyssey OLED G9 and Odyssey OLED G8 include the Samsung SmartThings Hub. With the built-in hub, users can connect to various IoT devices that are compatible with Matter and the Home Connectivity Alliance (HCA), for device control[5].

When switching from work to play, the Odyssey OLED G9 and Odyssey OLED G8 monitors are all-in-one entertainment hubs. Equipped with the Samsung Smart TV platform and Samsung Gaming Hub, they provide access to streaming and cloud gaming services that do not require downloads or a PC/console.[6]

A Sleek Design to Light up Any Space

For the first time, Samsung has brought flat OLED options to the Odyssey lineup, and a 16:9 aspect ratio to the Odyssey OLED G8 and Odyssey OLED G6. The new models leverage the Odyssey OLED lineup’s slim metal design and include new Core Lighting+ to fit in its slim bezel.

Core Lighting+ immerses users in the environments of their games and entertainment by emitting ambient light from the back of the monitor. And with a lighting circle four times slimmer than the previous model (G95SC), it fits in seamlessly with the slim 3.9mm metal bezel. There’s also a new slim metal stand that has a tool-free assembly structure, using a 3mm metal plate that provides harmony with the display design and opens up space for other devices.

With the unveiling of these new models, Samsung has further strengthened its OLED lineup and bolstered its position as a leader in the gaming monitor market. Together, the Odyssey OLED innovations and the continued advancements of the Odyssey Neo series — which saw the release of the world’s first Dual UHD gaming monitor last year with the 57-inch Odyssey Neo G9 — are delivering features and performance to help define the future of gaming.

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[1] The gray-to-gray (GTG) response time is how long it takes for a pixel to change from one shade of gray to another.

[2] VESA mount refers to the industry’s’ most common family of standards for mounting displays, as defined by the Video Electronics Standards Association (VESA).

[3] Swivel and pivot supported in the G80SD and G60SD models.

[4] Multi Control is compatible with Samsung monitors operated by Tizen OS released in 2024 or later, Galaxy Books released in 2021 or later, and Galaxy tablets and phones running One UI 5.1.1 or higher.

[5] A separate SmartThings dongle is required to connect and control Zigbee and Thread devices. Connection to Z-Wave device is not supported.

[6] Available partners’ services may vary by region. Available features and games may vary by model and country.

From the scintillating sound of a sizzling short rib to the sight of delicate shavings falling gently from a black truffle, a delicious three-course dinner prepared by professional chef Dustin Gallagher was recently brought to life on the big screen thanks to Samsung’s new line-up of Premium TVs, the Neo QLED 8K and OLED.

For the launch of their new Premium TVs, Samsung Canada partnered with Dustin Gallagher, the chef and owner at Toronto’s Noble House, to highlight the innovative technology and superb brightness, colour and contrast behind these TVs.

The new range, including 2023 models of Neo QLED 8K and OLED, provide an immersive viewing experience. From stunning 8K technology showing even the tiniest details to Pantone-validated screens[1] bringing colour to life, the new Premium TVs are designed to wow consumers and push the boundaries of both picture quality and impeccable design.

“Samsung has maintained its position as a global leader in the TV market for 17 years in a row[2] by providing exceptional TV viewing experiences, and these new models are no exception,” said Pat Bugos, Senior Vice President of Consumer Electronics at Samsung Canada. “Through our partnership with Dustin Gallagher, we are reimagining the term ‘TV dinner’ and providing a viewing and culinary experience like no other.”

For the launch event, guests were invited to the Samsung Experience Store at the Toronto Eaton Centre for an intimate meal prepared by Dustin. During the experience, guests were able to watch every detail of the cooking process captured in 8K, on the full range of Neo QLED 8K and OLED screens, showcasing the TVs’ superb picture quality and witnessing Dustin’s talents in unparalleled detail.

Following the event, Samsung Canada caught up with Dustin to learn about his experience and what it’s like to participate in the launch of the Samsung 2023 Premium TV lineup.

Q: Why did you partner with Samsung for the launch of its new Premium TVs?

A: I was thrilled to be asked to partner with Samsung because I appreciate their commitment to innovation and pushing the boundaries of technology. As someone who is passionate about culinary creativity and exploring new ways to bring food to life, it was a natural fit. I also leapt at the opportunity to magnify my creations on Samsung’s Neo QLED 8K and OLED screens to really showcase the beauty and intricacy of each dish. Through this event, Samsung’s screens really allowed guests to fully appreciate the artistry and presentation of each dish before they even tasted them. Partnering with a brand that shares my vision for delivering the best possible experience was an easy decision and I’m looking forward to creating more groundbreaking moments with them.

Q: What do you think of the new Samsung Premium TVs?

A: As a chef, I’m always looking for ways to elevate the dining experience and make food more enjoyable and engaging for my guests. That’s why when I first glimpsed at Samsung’s new 2023 Premium TV lineup, I could immediately appreciate how they were elevating the entertainment experience and connecting with viewers on a new level. I was blown away by the stunning clarity, detail, and colour displayed on these TVs. It was hard to believe I was looking at a TV, especially with the Infinity Screen providing an almost invisible frame on the Neo QLED 8K models! The 8K and OLED technology brought my food to life in a way I never thought possible, allowing viewers to appreciate the smallest details and nuances of each dish. It’s really amazing to see how technology can enhance the way we live, including our relationship with food.

Q: As a chef who has also appeared on TV, why is technology important when showcasing food?

A: Throughout my career, the old saying “we eat with our eyes” has consistently rang true. When a dish is set before us, our mouths immediately start to water. The way food looks, can be almost as important as its taste. When I worked and appeared on various TV shows, I witnessed firsthand how important it was to make food look good and technology was often the way to do that. Audiences expect a high level of visual and audio engagement in everything they watch, even for something as straightforward as preparing a meal. With Samsung’s new Neo QLED 8K and OLED screens, we can show viewers the beauty and artistry of food without them having to step foot in a kitchen. With true-to-life picture quality and immersive audio, Samsung’s Premium TVs really capture the essence of the ingredients I use and the care that goes into creating these meals. I think guests at the launch event left with a better understanding of the culinary process and why I love it so much thanks to the cutting-edge technology used in this Premium TV line-up.

Q: Do you believe the dining experience can be elevated by technology? If so, how?

A: We already use technology in so much of what we do in the kitchen, from sous vide machines to electronic meat thermometers, so it just makes sense to use it to share the cooking process and the end result. With technology like what we have seen in Samsung Premium TVs, we can provide guests with a visual and auditory “taste” or preview of a dish they’re about to enjoy, increasing the excitement and anticipation for it. Think of it almost like a teaser to whet the diner’s appetite! The Neo QLED 8K and OLED range have the ability to really showcase the art and creativity of cooking that resonates with people and makes them excited about food.

Q: What inspired you to create these particular dishes for Samsung?

A: When I originally experienced Samsung’s Premium TVs, the first thing that struck me was how I was able to see even the tiniest details on the screen. That’s why I was drawn to ingredients like shaved truffles in our gnocchi dish. The mushroom’s tiny veins, intricate grooves, and paper thin edges were all brought to life in vivid 8K clarity on the screens. Even the fine particles of flour that dust the fluffy gnocchi, or the potatoes as they pass through the ricer, were captured in mind-blowing detail.

From a sound perspective, I wanted guests to be able to hear every moment of the meal’s preparation. With Dolby Atmos top channel speakers integrated into both the OLED and Neo QLED 8K TVs, they were able to hear everything from fruit being juiced to the tiniest droplets of oil dancing on a pan.

Finally, I knew the new Pantone-validated screens produce lifelike colours, from the brightest whites to darkest blacks, and colour is really important in food, so I knew I had to create something that would really pop on screen. With that in mind, I prepared a beautiful and bright raspberry sorbet sitting atop a bed of exotic fruits for dessert to highlight the OLED screen’s impressive Quantum Dot technology and colour range which allows these ingredients to really shine on the screen.

To learn more about Samsung’s range of Premium TVs, please visit Samsung.com/ca.

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[1] Pantone is a global authority in colour, providing a standardised system relied on by over 10 million designers and producers worldwide. Pantone Validated Approval Certificate for the product meeting the requirements of PANTONE® Validated as tested issued to Samsung Electronics Co., Ltd. by Pantone on December 29, 2021.

[2] Source – Omdia, TV Sets Intelligence Service, Feb-2023. Ranking in terms of unit shipments for 17 consecutive years ending 2022. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.

Samsung Electronics Canada unveiled its 2023 lineup of Neo QLED 8K, Samsung OLED, sound devices and monitors as part of its global Unbox & Discover event. The brand showcased their latest innovations in smart connectivity, sustainability initiatives, premium viewing, and gaming experiences. This year’s lineup focuses on enhancing the user experience by making complex technologies more intuitive and seamlessly integrated into people’s lives, while delivering an impeccable picture and sound quality which consumers expect from Samsung screens.

“At Samsung, we understand that technology should empower and enhance people’s lives, not complicate them,” said Jong-Hee (JH) Han, Vice Chairman, CEO and Head of DX (Device eXperience) Division at Samsung Electronics. “By choosing Samsung, consumers can expect to experience an unparalleled level of wow factors, all while participating in eco-conscious practices for a sustainable future.”

Under the tagline “More Wow than Ever,” Samsung’s 2023 lineup is set to impress consumers. Samsung Canada is providing a recap of all the key announcements for those who have missed the livestream or simply want to revisit the announcements.

1 – Solutions for Your Tailormade Life: Five Foundations of SmartThings

In his opening remarks, JH Han underscored the company’s commitment to calm tech and innovation, providing consumers with the latest technologies that make life better. In particular, he introduced five core foundations of SmartThings, which aims to provide increased convenience when setting up a smart home.

• Instant Connection: SmartThings enables users to easily connect their devices in just one step, allowing them to enjoy the synergy when only Samsung devices are used.
• Automated Connection: SmartThings automatically connects Samsung devices[1], like TVs or smartphones with other Samsung devices such as the washers, dryers and refrigerators, eliminating the need for manual setup.
• Hub Everywhere: The IoT hub is built into various Samsung products, including Samsung Smart TVs, making IoT setup a breeze.
• Expansive Compatibility: SmartThings goes beyond just the Samsung ecosystem, enabling compatible devices from any brand to work seamlessly together thanks to the Home Connectivity Alliance and the international IoT communication standard, MATTER[2].
• Security: With CC EAL 6+ certification, the new Samsung Knox Vault hardware chip encrypts all information from connected devices, ensuring a high level of security and offering peace of mind for users.

Understanding consumers have diverse technology ecosystems in their homes, Samsung helped form the Home Connectivity Alliance so all users’ favourite devices can work together, regardless of brand. And in the name of true connectivity, Samsung is also paving the way for smarter homes with support for MATTER, an international IoT communication standard that involves more than 220 global companies.

Thanks to this collaborative mindset and these five foundations, users can build a network of connected devices that makes their home smarter and their lives easier.

2 – Putting People and Planet at the Centre: Sustainability and Relumino

Samsung is committed to delivering innovative calm tech and eco-conscious practices that make life easier and better for its users. At every stage of the product lifecycle, from product sourcing to production, distribution, use and recycling, Samsung is striving to put sustainability first, utilizing various technologies to create products that will contribute to building a better planet for future generations.  

• Samsung aims to lead the way with three innovative approaches to sustainability: Turning CO2 into recycled materials, using fewer materials, and upcycling products and packaging. Samsung’s 2023 TVs, monitors, and remote controls use recycled resin made of at least 50% recycled materials.[3] In addition, Samsung has made significant efforts to ensure it is offering sustainable packaging, from the box to all the wrapping inside.
• Samsung has also developed AI Energy Mode[4] that helps users monitor energy consumption and usage patterns, putting the users in control. AI Energy Mode feature even analyzes the content playing on the screen to reduce power consumption without distracting from the content.
• Samsung’s third generations SolarCell Remote is more compact. As it uses Samsung’s proprietary technology, is also free of licensing requirements, allowing any manufacturer to join Samsung on the journey in making the world a more eco-conscious place.

Samsung also underscored its commitment to creating a better, more inclusive viewing experience for all with its latest Relumino Mode. Relumino Mode is designed to help people with visual impairments watch content more easily and has been awarded with the 2023 CES Innovation Award.[5]

By choosing Samsung, users can enjoy cutting-edge technology and join Samsung as it works towards sustainable and inclusive practices that align with core values of ESG.

3 – More Choice with Premium Screens: Neo QLED 8K and Samsung OLED

At Unbox & Discover 2023, Samsung unveiled products and features designed to deliver innovative 8K experiences. The QN900C sits at the top of Samsung’s premium Neo QLED 8K lineup and is a standout model in the premium TV category. With groundbreaking technologies like Auto HDR Remastering and 8K AI upscaling[6], the QN900C is impressing industry experts and reviewers alike

From true-to-life picture quality to immersive audio, Samsung has once again set the bar high with its Neo QLED 8K. The company will also be adding a 98-inch model to its Neo QLED 8K lineup, providing immaculate colour reproduction and lifelike level of detail on a scale that offers a cinematic-like experience. It will offer upgraded sound with Dolby Atmos and Q-Symphony 3.0 to further envelope viewers in every single scene.

Additionally, Samsung spoke on its efforts in expanding the 8K ecosystem by working closely with various partners, including the 8K Association. Together, Samsung is introducing more ways to enjoy native 8K content.

Samsung also highlighted its 2023 Samsung OLED lineup, which offers immaculate colour accuracy through Neural Quantum Processor 4K’s perceptional colour mapping – making Samsung OLED the “World’s First Pantone-Validated HDR OLED.”[7]

In fact, Samsung OLED boasts true blacks and stunningly natural pictures with ideals contrast and colour expression. The S95C features Samsung’s signature Infinity One design, and the LaserSlim design of the S90C model adds a touch of sophisticated metal finish.

4 – Putting Gaming at the Forefront with Gaming TVs and Monitors

Premium screens, from Neo QLED 8K to OLED and beyond, not only bring video and photo content to life in ultra-high resolution but can also bring screen experiences like gaming to a whole new level. Gaming on a 98-inch Neo QLED 8K provides a superb level of immersive gameplay, from the large screen to high-performance graphic cards that support 8K resolution at a super fast pace.

For 2023, Samsung unveiled the Odyssey Neo G9, the world’s first dual UHD resolution monitor, and the Odyssey Ark, a 55-inch curved screen with a powerful sound system and multitasking capabilities. The new 2023 Odyssey models will be available in 2H in 57-inch Odyssey Neo G9 and the 49-inch Odyssey OLED G9, providing superb picture quality and user experience.

Incorporating valuable feedback from thousands of gamers, Samsung also upgraded its all-in-one gaming platform, the Gaming Hub[8]. The platform now includes partnerships with Amazon Luna, NVIDIA GeForce NOW, Utomik and Xbox, allowing gamers to play their favourite titles at high performance speeds directly from the cloud without a console or a PC.[9]

In addition to its advanced features for viewing experiences, the 2023 lineup also offers gamer-centric features such as Game Bar, which places gamer controls front and centre, together with Mini Map Zoom and Virtual Aim Point, which can make all the difference between winning and losing in competitive gameplay.[10]

The Samsung 2023 Neo QLED 8K TV is now available in Canada in two models, QN800C and QN900C, which are both offered in 65”, 75” and 85” sizes. The new 2023 OLED 4K Smart TV S95C is also now available in 77”, 55” and 65” sizes. To learn more about this year’s Samsung TV and monitor lineup, please visit https://www.samsung.com/ca/.

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[1] Available with SmartThings App on Android or iOS devices. A Wi-Fi connection is required.

[2] SmartThings will support Matter and HCA in 2023. This will enable SmartThings users to add thousands of compatible devices seamlessly into their SmartThings Home Environment.

[3] Resin contains a minimum of 50% recycled content. (Environmental Claim Validation Procedure, UL 2809 5th Edition)

[4] Available on Android and iOS devices. A Wi-Fi connection and Samsung account are required.

[5] Relumino Mode is applied for TV models QN80C, QN90C, QN800C, QN900C and works on sources provided through DTV and HDMI only.Samsung Relumino was a 2023 CES Innovation award honoree.

[6] 4K/8K AI Upscaling enhances content to near-4K/8K picture quality, as the case may be. Based on laboratory testing. Viewing experience may vary according to types of content and format. 4K/8K AI Upscaling may not apply to PC connection, and certain conditions of Game Mode.

[7] Pantone is a global authority in colour, providing a standardized system relied on by over 10 million designers and producers worldwide. Pantone Validated Approval Certificate for the product meeting the requirements of PANTONE® Validated as tested issued to Samsung Electronics Co., Ltd. by Pantone on December 29, 2021.

[8] Gaming Hub is available in select countries and supported features, apps and games may vary by country. Accessing Gaming Hub is free of charge but additional gaming service(s) subscription may be required to access content offered by game-stream providers on the Gaming Hub platform.A separate, compatible controller may be required depending on the specific game in Gaming Hub.

[9] Samsung Gaming Hub availability may vary by region.

[10] Game Bar supports PC & console gaming only.